REI deepens investment to 'rewild' 5 American cities

The outdoor retailer has donated $1.6 million since 2015 to expand and develop water paddling, hiking and cycling in nature near urban areas.

By Daphne Howland • June 25, 2018

Target doubles down on 'run and done' messaging

In a marketing campaign, the mass merchant is emphasizing how its delivery and pickup services are helping it to become "America’s easiest place to shop."

By Daphne Howland • June 25, 2018

Explore the Trendline➔

Digital innovation and technology trends in retail

Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

By Retail Dive staff

Nike brings 'Just Do It' campaign to life with LA training pop-up

The site, which was opened to mark the 30th anniversary of Nike's "Just Do It" campaign, invites Nike Plus members and users of its Nike Training Club app to train at the two-month pop-up.

By Daphne Howland • June 22, 2018

Retail Therapy: Want to spend $300? #MeToo

The feminist movement has garnered a lot of attention in the past few months, so naturally someone made it into an overpriced fashion statement.

By Cara Salpini • June 22, 2018

22 experiential stores NYC has to offer

Whether you're in town for pleasure or business, make time to peek inside these concept and flagship stores.

By Corinne Ruff , Cara Salpini • June 21, 2018

FabFitFun, Pinterest launch top trends box

The boxes feature items from the social media site's "Pinterest 100" list of most trendy items, for a partnership that aligns "perfectly."

By Daphne Howland • June 21, 2018

Puma names Jay-Z creative director amid revamp

The brand has not only brought on the hip-hop star, but also rookie NBA players Marvin Bagley III, Deandre Ayton, Zhaire Smith and Michael Porter Jr.

By Daphne Howland • June 21, 2018

Why Target would welcome tougher data regulations

At Cannes Lions, the VP of marketing for the retailer's media network predicted marketers who haven't invested in data protection will lose ground going forward.

By Chantal Tode • June 20, 2018

L’Oréal glamorizes AR tech with two-way beauty consultation

A new offering for the company's NYX Cosmetics brand lets a beauty professional virtually place products on a user's face via a smartphone.

By Chantal Tode • June 19, 2018

Lululemon notches 38% email open rate by tailoring to mobile

Focusing on short, snappy subject lines and eye-catching imagery above the fold proved to be a winning strategy for the activewear brand.

By Chris Kelly • June 18, 2018

A'gaci readies to exit bankruptcy in coming weeks

The women's apparel retailer is set to leave Chapter 11 with 20 fewer stores as it looks to boost its e-commerce game.

By Ben Unglesbee • June 15, 2018

Retail Therapy: Louis Vuitton serves up $2K ping pong set

Far from peaking, the luxury market appears to be hitting its stride — and for Louis Vuitton, that means taking table tennis to the overpriced product range.

By Cara Salpini • June 15, 2018

Neiman Marcus stokes brand loyalty online

During a period when most of its competitors had declining or flat site visit stats, neimanmarcus.com saw a traffic boost of 17.9%.

By Daphne Howland • June 14, 2018

Joann unveils new concept store

With a massive fleet and an increasing number of shoppers moving online, the crafts retailer appears to be branching out from a retail strategy that had mostly succeeded for 75 years.

By Daphne Howland • June 14, 2018

Reporter's Notebook: Inside Coach's latest bid for brand love

Retail Dive's Cara Salpini visited the accessories company's summer pop-up, Life Coach, where there's nothing to purchase, but everything to experience.

By Cara Salpini • June 14, 2018

Walmart's ModCloth celebrates individuality with its largest digital campaign

Part of the apparel brand's revamp, the campaign will include video, a magalog, social storytelling, in-store activations and digital media.

By Erica Sweeney • June 13, 2018

Facebook cracks down on sellers of junky products

Shoppers can share their experiences, and too many negative reviews could lead to banishment from the platform.

By Robert Williams • June 13, 2018

Amazon dominates Father’s Day digital advertising with 6B impressions, analysis finds

Desktop display ads were the most popular format, used by 73% of brands included in the analysis while mobile display ads  accounted for just 24%.

By Erica Sweeney • June 13, 2018

Whole Foods is 'accelerating' its Prime savings rollout

The grocer added the membership discounts to stores in 10 states this week, and says it's getting strong customer feedback.

By Alicia Kelso • June 13, 2018

Instagram, Snapchat extend shopping actions to stories

Adidas and others are helping Instagram launch the product, while Snapchat is working with SeatGeek on a similar initiative.

By Erica Sweeney • June 13, 2018

Las Vegas mall gets a sassy AI chatbot

Jules, a chatty chatbot on Facebook Messenger, hopes to connect with younger shoppers at the Miracle Mile Shops on the Las Vegas Strip.

By Dan Alaimo • June 13, 2018

Nine West sells key brands for $340M

The retailer's namesake and Bandolino brands were bid up in auction, indicating there is life and value in them after bankruptcy — now comes the fight over who gets the proceeds. 

By Ben Unglesbee • Updated July 5, 2018

'IHOb' might be a big win for IHOP despite mixed reception to burgers

A MarketWatch analysis details how the chain was able to captivate social media for days, earning responses from consumers, celebrities and brands — all without breaking the bank. 

By Peter Adams , Erica Sweeney • June 12, 2018

Prime Day is a boon to retailers beyond Amazon

Non-Amazon retailers can benefit from the midsummer event by anticipating attention to it, according to analysis of last year's Prime Day.

By Daphne Howland • June 11, 2018

30 minutes with Bluemercury's co-founder

The luxury beauty brand has expanded dramatically since it was acquired by Macy's. But growing a business from within a retail behemoth presents unique opportunities and challenges.

By Corinne Ruff • June 11, 2018