Consumer Trends


  • A Simon Mall during the holiday season in Arlington, Virginia.
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    Kaarin Moore/Retail Dive
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    Black Friday weekend shopping traffic exceeds NRF predictions

    More consumers made purchases during the five-day period than anticipated, and both stores and mobile shopping saw gains year over year.

    By Tatiana Walk-Morris • Dec. 5, 2024
  • A Simon Mall during the holiday season in Arlington, Virginia.
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    Kaarin Moore/Retail Dive
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    Simon sees traffic bump during Black Friday weekend

    The mall company has bucked the trend of declining in-store traffic during the industry’s busiest shopping period.

    By Tatiana Walk-Morris • Dec. 3, 2024
  • Trendline

    The state of small business

    Disruptions from the pandemic, e-commerce and broader economic trends continue to bedevil operations for small businesses.

    By Retail Dive staff
  • Person sits on a couch shopping on an iPad next to a Christmas tree.
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    Anchiy via Getty Images
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    Nearly 75% of baby boomers plan to use pay-later services this holiday season

    Consumers in that generation are often on fixed incomes and mindful of avoiding high-interest credit card debt, according to Splitit CEO Nandan Sheth.

    By Howard Ruben • Dec. 3, 2024
  • Woman at shopping mall smiling at phone
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    iStock.com

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    Sponsored by Marigold

    The critical role of loyalty programs during the holiday shopping season

    Unlock holiday success with loyalty programs that deliver value, insights and lasting connections.

    By Roger Willams, Director of Loyalty Center of Excellence at Marigold • Dec. 2, 2024
  • A person in an apparel store can be seen through a Black Friday sign in a store window.
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    Kena Betancur via Getty Images
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    Winners and losers of Black Friday 2024

    With deals all spread out and e-commerce surging even on Thanksgiving Day, the red-letter event seems to be losing its punch.

    By Nov. 30, 2024
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    Kendall Davis/Retail Dive
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    Podcast

    The Backroom: Amazon Haul and the state of retail

    Join Retail Dive Senior Reporter Daphne Howland and Rick Watson, founder and CEO of RMW Commerce, as they unpack recent retail stories including Amazon’s answer to Temu, Walmart’s progress and Target’s struggles.

    By Retail Dive Staff • Nov. 28, 2024
  • Makeup containers, including powder compacts and makeup brushes, scattered against a blue background
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    misuma via Getty Images
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    Nearly 30% of shoppers will purchase beauty as a holiday gift

    Headed into the season prestige beauty sales are up, with Gen Alpha contributing to growth in the segment. 

    By Tatiana Walk-Morris • Nov. 20, 2024
  • Mall setting with shoppers walking
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    Emily Elconin via Getty Images
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    Consumers plan to spend $125B over Thanksgiving weekend

    That’s about $5 billion less than shoppers spent during the five-day period in 2023, according to a recent survey from ICSC.

    By Howard Ruben • Nov. 20, 2024
  • A shopper with a handheld basket broweses a display of holiday items at Target.
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    Permission granted by Target
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    It’s a shorter holiday season. Does that matter?

    There are five fewer days between Black Friday and Christmas Day compared to 2023. Here’s how retailers — and consumers — are preparing themselves.

    By Nov. 19, 2024
  • A person sits in front of a computer online shopping while a Christmas lights are in the background.
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    Anchiy via Getty Images
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    Retailers confront trust issues as generative AI becomes commonplace

    Generative AI can win over reluctant shoppers by offering personalization or help with finding deals, experts say.

    By Bryan Wassel • Nov. 18, 2024
  • Person sits on an oversized chair with a computer and a Christmas tree, presents and Santa hat in the background.
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    Ivan Pantic via Getty Images
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    US holiday retail sales to reach $1 trillion

    About a quarter of those sales will occur online this year, a Forrester report predicts.

    By Tatiana Walk-Morris • Nov. 14, 2024
  • Person sits on a couch shopping on an iPad next to a Christmas tree.
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    Anchiy via Getty Images
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    Holiday sales growth expected to stay below 10-year average

    Retailers are likely to lean on discounts to drive sales as consumers continue feeling the pressure of inflation, according to an S&P Global Ratings report.

    By Nov. 14, 2024
  • ‘Contradictions and mixed signals’ in the economy won’t affect holiday sales growth: NRF

    The trade organization is maintaining its holiday forecast for the year, stating that households are in decent financial shape. 

    By Nov. 11, 2024
  • A Guitar Center signage hangs outside a storefront against a blue sky backdrop
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    The image by JeepersMedia is licensed under CC BY 2.0
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    CEOs say personalization is the key to success in music retail

    The leaders of two of America’s top musical instrument retailers, Guitar Center and Sweetwater, say guiding customers through product discovery is key to sustaining sales momentum.

    By Nov. 11, 2024
  • A person's hand holding a phone and on the screen is an image of a shopping cart with a banner above that says "BUY NOW PAY LATER!A
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    Creative via Getty Images
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    67% of parents will use BNPL to finance the holidays

    Parents are using pay later plans to justify large purchases and better manage their finances, according to a new survey. 

    By Tatiana Walk-Morris • Nov. 8, 2024
  • Locked up merchandise at a grocery store.
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    Edwin Lopez/Retail Dive
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    27% of shoppers will switch retailers, abandon purchase if they come across locked-up products: report

    More than half of consumers report seeing more merchandise locked up in stores in the past year, according to a recent survey from Numerator.

    By Howard Ruben • Nov. 6, 2024
  • Donald Trump was elected on Tuesday to a second term as president.
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    Michael M. Santiago via Getty Images
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    As Trump rises again, so too might inflation

    Some retailers could get hit hard by policies promised by the president-elect, especially tariffs and taxes, though tax breaks may be a tailwind.

    By Nov. 6, 2024
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    Permission granted by The Ibotta Performance Network
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    Sponsored by The Ibotta Performance Network

    Adapting to consumer spending habits in 2024

    Learn how grocery shopping trends have changed in 2024 and how your brand can adapt to the new spending habits.

    Nov. 4, 2024
  • Woman at clothing store taking a picture of a QR code on a t-shirt tag
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    Oscar Wong via Getty Images
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    Sponsored by Bitly

    Personalization 101: How to use simple data to create tailored retail experiences

    Personalization is powerful—why are so many retailers missing the mark? Learn how to get it right.

    Nov. 4, 2024
  • People running wearing Brooks shoes.
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    Courtesy of Brooks Running
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    Column

    The Weekly Closeout: Brooks Running hits revenue record and Ollie’s Bargain Outlet acquires former Big Lots stores

    The running brand surpassed $1 billion in global revenue year to date, while Ollie’s acquired more leases from the bankrupt discounter.

    By Retail Dive Staff • Nov. 1, 2024
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    Kendall Davis/Retail Dive
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    Podcast

    The Backroom: Retailers creeping it real

    Halloween will drive $11.6 billion in spending this year. Plus, it’s fun!

    By Retail Dive Staff • Oct. 31, 2024
  • Person sits on a couch shopping on an iPad next to a Christmas tree.
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    Anchiy via Getty Images
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    Product review videos to influence holiday shopping

    YouTube, Facebook and Instagram are the top social media platforms shoppers are using for research this season, according to a Circana report. 

    By Tatiana Walk-Morris • Oct. 30, 2024
  • A person sits in front of a computer online shopping while a Christmas lights are in the background.
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    Anchiy via Getty Images
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    Most consumers plan to shop online this holiday season

    While some people started shopping during October’s promotions, most consumers plan to start next month, according to research by Bain & Company.

    By Tatiana Walk-Morris • Oct. 28, 2024
  • People walking down the street.
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    Daphne Howland/Retail Dive
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    Why some retail has been resilient against Amazon

    It's about the products — and the people.

    By Oct. 28, 2024
  • Carved pumpkin for Halloween.
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    Courtesy of The Home Depot
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    Let the ghoul times roll: Why retailers love Halloween

    Companies are engaging with the fall holiday earlier than ever. Because, as it turns out, Halloween is a big moneymaker. 

    By Oct. 22, 2024