Consumer Trends
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ThirdLove launches new ad campaign titled “Your Boobs Deserve ThirdLove.” The image was retrieved from that video on Feb. 24, 2021.
ColumnRetail Therapy: ThirdLove encourages women to end their bad 'bra-lationship'
The company launched a humorous ad campaign that depicts a support group for women enduring toxic affairs with bras.
By Maria Monteros • Feb. 26, 2021 -
NRF: 2021 retail sales could rise more than 8% on vaccine rollout
The trade group estimates that the figure could top $4.3 trillion as consumers return to stores and the economy bounces back.
By Ben Unglesbee • Feb. 26, 2021 -
Trendline
The Retail Dive Outlook on 2021
The adaptions retailers forced on retailers last year were painful, but they may have ushered in long-term changes that are key to survival. We break down just how pivotal 2021 might be.
By Retail Dive staff -
Permission granted by Fjällräven
Deep DiveThe outdoors boom spared many retailers from the harshest impacts of COVID
Outdoor companies faced their share of ups and downs during the pandemic, but a tidal wave of new customers could prime the space for future growth.
By Cara Salpini • Feb. 23, 2021 -
Retrieved from K-Swiss on February 19, 2021
ColumnRetail Therapy: The Girl Scouts step further into fashion
The organization teamed up with shoe brand K-Swiss to create a special collection of footwear inspired by its famous cookies.
By Caroline Jansen • Feb. 19, 2021 -
Courtesy of Old Spice
P&G's Old Spice to open first barbershop
The brick-and-mortar location is a way to directly engage consumers and marks a return to experiential stunts paused by the pandemic.
By Robert Williams • Feb. 18, 2021 -
Dr. Squatch released its first Super Bowl ad with the tagline, "You're Not A Dish." The image was retrieved from that video on Feb. 17, 2021.
DTC soap brand's first Super Bowl ad reaps rewards in market share
Dr. Squatch's top seller gained 200% in market share in its category on Amazon, according to Profitero.
By Maria Monteros • Feb. 17, 2021 -
Danielle Ternes/Retail Dive
One year later: How COVID-19 upended retail and what it means for 2021
Temporary store closings in March were the kickoff to a brutal year, but businesses learned a few things about what it takes to stay afloat.
By Cara Salpini • Feb. 16, 2021 -
Unsplash / Joshua Rawson-Harris
Sponsored by FylloWhich consumers will lead the retail recovery?
When it comes to restoring customer traffic, the task for marketing will be to connect with the first wave of consumers venturing out.
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Courtesy of Walmart
Walmart+ gains traction 5 months after launch
Less than a year after its release, the subscription service has attracted up to 8.2 million members, a CIRP study found.
By Maria Monteros • Feb. 12, 2021 -
Courtesy of L.L. Bean
L.L. Bean unveils athleisure collection
The launch comes "at a time that feels especially relevant" from a retailer that has sold outdoor and comfortable apparel for more than a century.
By Daphne Howland • Feb. 12, 2021 -
Courtesy of Save the Chimps
ColumnRetail Therapy: A chimp sanctuary will help heal the brokenhearted
Get a piñata with your ex's name on it from Save the Chimps, and a chimpanzee will break it — for a cause, of course.
By Maria Monteros • Feb. 12, 2021 -
Opinion
Pre-pandemic profitability could be 5 years out
Radical strategies are needed around consumer engagement to get back to pre-pandemic profitability, write Kearney's Michael Brown, Suketu Gandhi, Cara Cole and Natalie Shield.
By Michael Brown, Suketu Gandhi, Cara Cole and Natalie Shield • Feb. 12, 2021 -
Forrester: Few brands can anticipate and act on consumer needs
Gathering customer data can bolster a quick response, but many companies still rely on manual collection and few firms automatically update existing data.
By Maria Monteros • Feb. 10, 2021 -
Danielle Ternes/Retail Dive
What awaits retail on the other side of the pandemic
Everyone wants to get back to normal. Except maybe retailers.
By Daphne Howland • Feb. 08, 2021 -
Courtesy of Lowe's
ColumnRetail Therapy: Lowe's wants couples to celebrate Valentine's Day in its stores
The home improvement retailer is hosting a "Night of Lowemance" where 50 couples will be invited to an in-store splash painting date night.
By Caroline Jansen • Feb. 05, 2021 -
Cara Salpini/Retail Dive
8 DTC trends to watch in 2021
While the broader industry outlook remains uncertain, one thing is clear: Digitally native brands will continue to adapt and evolve in the year ahead.
By Caroline Jansen , Cara Salpini , Maria Monteros • Feb. 03, 2021 -
Cara Salpini/Retail Dive
GameStop's stock exploded, but traffic to its stores is still down
Over 2020, visits to the retailer were down more than 27% at the gaming retailer, according to Placer.ai.
By Ben Unglesbee • Feb. 02, 2021 -
Stores are open, but the pandemic keeps shoppers away
Despite effective vaccines and more government relief, consumers are playing it safe as COVID-19 cases continue to rise and variants emerge.
By Daphne Howland • Jan. 29, 2021 -
Courtesy of CNW Group/Canopy Growth Corporation
ColumnRetail Therapy: Martha Stewart releases CBD line for dogs
The lifestyle guru partnered with Canopy Growth to produce cannabidiol products for pups. Because they get stressed too.
By Maria Monteros • Jan. 29, 2021 -
Cara Salpini for Retail Dive
How DTC brands will approach physical retail in 2021
As cities empty and landlords look to ink deals, digitally native brands might have a chance to accelerate their brick-and-mortar strategies.
By Caroline Jansen • Jan. 26, 2021 -
Cole Haan walks back IPO plans
The footwear brand faces an uncertain future as consumers shun traditional work and formal styles in favor of casual fashion.
By Daphne Howland • Jan. 25, 2021 -
PayPal
Sponsored by PayPal3 ways to help win and keep Gen Z and millennial loyalty
Retailers are expanding their playbook around shopper acquisition and loyalty. Here are three tactics that will help strengthen your relationship with these high-value customers.
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Courtesy of Gap Inc.
Athleta extends sizing across its collection
Gap Inc. is leaning on its activewear brand and its discount Old Navy banner for growth as its namesake continues to falter.
By Daphne Howland • Jan. 22, 2021 -
Retrieved from American Airlines on January 22, 2021
ColumnRetail Therapy: American Airlines launches wine club
The company announced this week it will offer consumers the opportunity to enjoy its selection of onboard wines from the comfort of their homes.
By Caroline Jansen • Jan. 22, 2021 -
Daphne Howland/Retail Dive
OpinionThe evolution of the shopping mall: What consumers want
E-commerce sales growth and in-store traffic declines are creating challenges for traditional malls, write Cushman & Wakefield's Barrie Scardina and WD Partners' Lee Peterson.
By Barrie Scardina and Lee Peterson • Jan. 21, 2021
