Deep Dive

Industry insights from our journalists


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    Photo Illustration: Shaun Lucas/Industry Dive; Getty Images

    Sneaker supremacy: Nike and Adidas battle for brand love

    Duking it out over six decades, the athletic wear companies influenced sports marketing and culture like few others. Who dominates in the stretch ahead may hinge on innovation and acting on pledges.

    Natalie Koltun • May 11, 2022
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    Don Arnold via Getty Images

    Buy now, pay later players' losses grow as costs soar

    BNPL providers are paying a hefty price to keep up with surging consumer demand for their financing services, spending large sums to add new tech and more employees. 

    Jonathan Berr • May 10, 2022
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    Cara Salpini/Retail Dive

    For future growth, Reebok is looking to its past

    A new owner could be an opportunity for the brand to reclaim some of its previous clout. But it's been a long time since Reebok's prime.

    Cara Salpini • May 10, 2022
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    Courtesy of Stitch Fix

    Stitch Fix to stylists: 'Take ownership of the disappointment, no matter the role the data played'

    Is the apparel e-retailer a tech company? Or not?

    Daphne Howland • May 9, 2022
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    Mario Tama via Getty Images

    For furniture retail, supply chain chaos has become 'normalized'

    As category players extend lead times and amass inventory to manage delays, they're also building sourcing relationships beyond China and Vietnam.

    Ben Unglesbee • April 25, 2022
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    "Guess Jeans Label" by Mike Mozart is licensed under CC BY 2.0

    Guess' Paul Marciano problem is shining a spotlight on boards

    The brand's co-founder remains, while its board of directors is slammed by an activist investor and sued by victims over his alleged sexual crimes.

    Daphne Howland • April 14, 2022
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    Courtesy of Lego

    Brick by brick: How Lego continues to build a toy empire

    The retailer celebrates its 90th anniversary this year. And with over $8 billion in sales and IP deals that leverage pop culture, it shows no signs of slowing down.

    Kaarin Vembar • March 28, 2022
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    Anthony Kwan via Getty Images

    Can brands stay safe in the metaverse?

    As marketers explore how the metaverse fits into their strategy, brand safety should be top of mind.

    Sara Karlovitch • March 24, 2022
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    roshinio via Getty Images

    How does Gen Z feel about credit cards? It's complicated.

    Each generation has approached credit differently; Gen Z is no exception. As they turn toward credit cards, industry analysts say these consumers are likely to keep card companies on their toes.

    Caitlin Mullen • March 22, 2022
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    Daphne Howland/Retail Dive

    Can Macy's hit the private label bull's-eye?

    Hiring former Target designers is a sign the department store is serious about its promise to overhaul its own brands. But that won't be enough.

    Daphne Howland • March 21, 2022
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    Oli Scarff via Getty Images

    Amazon is slowing down its fulfillment center spend. What's next?

    Heightened demand put Amazon's distribution buildout into overdrive. To speed up delivery and limit costs, it will have to invest more.

    Max Garland • March 18, 2022
  • After nearly 2 decades of decline, what's next for office supplies stores?

    Home offices are booming. The retailers that specialize in stocking them are not.

    Ben Unglesbee • March 17, 2022
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    Courtesy of Virtual Brand Group

    Should more retailers be on Roblox?

    The platform is used by millions of tweens daily. And ignoring it may cost brands loyalty, revenue and a future audience. 

    Kaarin Vembar • Feb. 17, 2022
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    Courtesy of Amazon

    What the Amazon union do-over in Alabama means for the future of retail

    U.S. consumers, especially younger ones, harbor new expectations about the workplace that businesses may not be able to ignore.

    Daphne Howland • Feb. 14, 2022
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    Courtesy of Kohl's media gallery

    Kohl's has location, partnerships and a savvy CEO: Why isn't that enough?

    Despite the department store's turnaround efforts, activist investors are insisting on dramatic change, including a sale.

    Daphne Howland • Feb. 3, 2022
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    Thomas Lohnes / Stringer via Getty Images

    The path forward for fashion's sustainable future may be affordability

    Sustainability sells, but how can retailers market around the trendy topic when eco-friendly products are often inaccessible to the average consumer?

    Natalie Koltun • Feb. 2, 2022
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    Mario Tama via Getty Images

    Supply chains were made to be broken. Will the industry fix them?

    All kinds of things can go wrong with long, complicated networks of firms spanning the globe and often concentrated by geography. Last year, it all went wrong. 

    Ben Unglesbee • Jan. 31, 2022
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    Sam Silverstein/Retail Dive

    Automation beckons retailers as labor challenges endure

    Technologies like self-checkout and ordering kiosks are offering relief to grocers unable to hire enough workers to handle essential functions.

    Sam Silverstein • Jan. 25, 2022
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    Courtesy of Target

    Are Sephora and Ulta on a collision course?

    Signs point to yes. Here's what the retailers' new shop-in-shop partnerships mean for their own competition and the rest of the space.

    Cara Salpini • Jan. 18, 2022
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    Daphne Howland/Retail Dive

    How Macy's set out to conquer the department store business — and lost

    At the dawn of the 21st century, the 160-year-old retailer expanded amid the sector's steep decline. What now?

    Daphne Howland • Jan. 10, 2022
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    Mario Tama/Getty Images via Getty Images

    10 retail trends to watch in 2022

    Last year upended some trends and accelerated others. What will 2022 bring for retailers?

    Daphne Howland, Ben Unglesbee, Cara Salpini, Kaarin Vembar, Caroline Jansen and Maria Monteros • Jan. 4, 2022
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    andreswd via Getty Images

    With omicron landing in the US, do retailers actually need the vaccine mandate?

    The National Retail Federation won a stay against the government's plan to have big companies immunize or test their employees. That squanders a chance to thwart the pandemic, experts say.

    Daphne Howland • Dec. 6, 2021
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    Kaarin Vembar/Retail Dive/Retail Dive

    This DC neighborhood used to be synonymous with high-end shopping. Now it's mostly abandoned.

    Friendship Heights was once known for luxury retail in the Washington, D.C. area, but retail options have dwindled.

    Julia Himmel • Nov. 22, 2021
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    Courtesy of Giant Food

    Grocers chase the promise of e-commerce personalization

    Customization tools like shoppable recipes and product recommendations are helping consumers cut through the clutter of center store. But retailers are only scratching the surface of what's possible.

    Sam Silverstein • Nov. 18, 2021
  • There may be more 'teeth' coming to board diversity efforts. What does that mean for retail?

    Nasdaq's diversity disclosure rule could be just the beginning as investors increasingly expect retailers to diversify their boards.

    Cara Salpini • Nov. 18, 2021