Deep Dive

Industry insights from our journalists


  • 30 minutes with Casper's head of marketing

    The mattress startup isn't hitting the snooze button any time soon, with plans for 200 brick-and-mortar stores by 2021. CMO Jeff Brooks talks through growth plans, Mattress Firm's bankruptcy and more.

    Cara Salpini • Oct. 15, 2018
  • 5 lessons from holiday 2017 to keep in mind this season

    Last holiday season was a bountiful one for retailers across the board, and this one is anticipated to be even more profitable if common pitfalls are avoided.

    Corinne Ruff • Oct. 12, 2018
  • How to make the most of influencer marketing this holiday season

    By adding influencer content into the mix, brands may be able to grab consumers' attention at a time when many are bombarded with product promotions, seasonal ads and deals.

    Natalie Koltun • Oct. 12, 2018
  • Up, up and Away: Inside the rise of a direct-to-consumer darling

    The nearly three-year-old travel brand has momentum and money to scale, but how high can it fly before hitting its ceiling?

    Corinne Ruff • Oct. 10, 2018
  • Here's who is making moves in 2018 holiday hiring

    As the season unfolds, we're making a list (and checking it twice) of who is hiring and how it stacks up against last year's strong holiday season. Here's a look at holiday staffing so far.

    Ben Unglesbee • Oct. 05, 2018
  • Will AR bring joy to holiday marketing?

    The immersive tech is likely to play a more prominent role this holiday season across advertising, mobile shopping and even in stores.

    Dianna Christe • Oct. 01, 2018
  • The faultlines in retail real estate

    The American retail landscape is different now: malls are losing anchors and big boxes are in decline. But e-commerce is hardly the only reason.

    Daphne Howland • Oct. 01, 2018
  • The holidays, in this economy?

    Retailers are poised to rack up their best sales in years this season, thanks to healthy consumer fundamentals. But the economy is showing some cracks.

    Daphne Howland • Sept. 28, 2018
  • Can beauty department makeovers keep traditional retailers relevant?

    Retailers like Macy's and CVS have made significant strides to update their beauty offerings this year, but it's unclear how effective they'll be against Sephora and Ulta.

    Cara Salpini • Sept. 25, 2018
  • Are subscription services viable for independent retailers?

    Small, local retailers are vying for a piece of the market and find a focused approach builds customer loyalty.

    Kaarin Vembar • Sept. 24, 2018
  • 5 retailers making moves in subscription services in 2018

    This year, many retailers have launched either updates to current boxes or entirely new offerings, with particular popularity in the kids category.

    Ben Unglesbee and Cara Salpini • Sept. 24, 2018
  • One year later: Toys R Us' fatal journey through Chapter 11

    On the anniversary of the toy seller's disastrous bankruptcy, here is a look back at all the twists and turns in one of the largest and most dramatic Chapter 11s in retail history. 

    Ben Unglesbee • Sept. 18, 2018
  • Can Barnes & Noble be saved?

    A revolving door of CEOs and failed attempts to boost stores with restaurants have plagued the retailer's turnaround efforts. Some say that's because there's no place left for big-box book retailing.

    Corinne Ruff • Sept. 17, 2018
  • Is NYC's garment district unraveling?

    City officials have a plan to revitalize Manhattan's struggling Garment District. But as some brands decamp to the outer boroughs, and still others shift their manufacturing overseas, fashion may have to cede its stronghold.

    Lara Ewen • Sept. 12, 2018
  • VC money is pouring into e-commerce — but are women getting a fair share?

    Last year, female-founded retail businesses raised only about half the funding male founders did. Investors are realizing they may be leaving money on the table.

    Corinne Ruff • Sept. 05, 2018
  • How Nike and REI made experiential retail a strategy

    The two retailers have drastically different approaches to experiences, but both prompt the industry to invest in loyal customers and push boundaries in stores.

    Cara Salpini • Sept. 04, 2018
  • Burned by Toys R Us, will suppliers ever trust a bankrupt retailer again?

    Vendors gave the toy retailer hundreds of millions of dollars in trade credit to help it rebound from Chapter 11. Then the unthinkable happened.

    Ben Unglesbee • Aug. 28, 2018
  • How in-car tech will give new meaning to 'mobile commerce'

    U.S. drivers are responsible for $212 billion of spending during their commutes, but carmakers have to overcome skepticism from consumers and advertisers about connected cars.

    Robert Williams • Aug. 28, 2018
  • How Walmart rebranded development as an employee benefit

    Learning is no longer optional; it's a must-have component of the employee value proposition.

    Riia O'Donnell • Aug. 16, 2018
  • Why a lawsuit against Nike could change everything — or nothing

    The athletics retailer has been in the spotlight since March for sexual misconduct allegations, but having a strong brand could protect it from any lasting damage.

    Cara Salpini • Aug. 15, 2018
  • 10 Amazon myths examined

    The e-commerce giant has a reputation as the retail bogeyman, but which tales are true and which ones are exaggerated?

    Corinne Ruff, Ben Unglesbee, Laura Heller and Cara Salpini • Aug. 13, 2018
  • How Poshmark's sellers made $1B off the 'social mall'

    The mobile marketplace is performing well in apparel, but could the temptation to expand make it just another Etsy?

    Cara Salpini • Aug. 06, 2018
  • 10 retailers at risk of bankruptcy: Q2 update

    More than half a dozen retailers have filed for bankruptcy in 2018, pointing to more struggles ahead. With data from CreditRiskMonitor, we looked at companies that may be vulnerable.

    Ben Unglesbee • Aug. 01, 2018
  • WeWork goes to WeMRKT

    Coworking conglomerate WeWork's latest move expands its community-oriented approach into retail. But why?

    Lara Ewen • July 31, 2018
  • With Supervalu acquisition, UNFI gets a company in transition

    The combination will create a new wholesaling entity offering a wide variety of products, but both companies have significant challenges to overcome in order to make the deal work.

    Jeff Wells • July 30, 2018