Marketing

  • A store display shows a person looking off to the side and tossing their hair, and the words "take pride."
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    Daphne Howland/Retail Dive
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    Deep Dive

    How Target went from loud and proud — to silent

    The mass retailer remains quiet after pulling Pride merchandise from some stores out of safety concerns. LGBTQ+ groups, human rights advocates and marketers say that sends the wrong message.

    By • June 5, 2023
  • A magenta pullover with teal trim on the left, compared to a white fleece pullover with bright pink and blue trim.
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    Retrieved from Patagonia lawsuit v Gap Inc. filed at the U.S. District Court for the Northern District of California. on November 28, 2022
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    Patagonia and Gap settle pullover fleece design lawsuit

    Patagonia had accused Gap of deliberately copying its apparel designs and logos, saying they confused customers.

    By • June 2, 2023
  • Explore the Trendlineâž”
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    Burst via Pexels
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    Trendline

    How the purpose of stores is evolving

    Stores have always evolved in order to compete as times, technology and tastes change. And, most of all, to please customers.

    By Retail Dive staff
  • Headshot of Under Armour Founder Kevin Plank
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    The image by Dcavalli is licensed under CC BY-SA 3.0
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    The Weekly Closeout: Nike apparel returns to Macy’s, Under Armour founder sells $100M of shares

    After backing out of a wholesale partnership in 2021, Nike clothing will again be available at the department store. Meanwhile, Kevin Plank sold 16 million shares to BDT Capital Partners.

    By Retail Dive Staff • June 2, 2023
  • A shirt tag on the left, with Patagonia brand and size. On the right, a laundry-care tag.
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    Retrieved from Patagonia v Nordstrom, U.S. District Court for the Central District of California Western Division - Los Angeles on May 31, 2023
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    Patagonia sues Nordstrom, claiming counterfeit sales at Rack

    The brand recently stopped selling via the department store and its off-price stores and discovered the alleged fakes this year, per court documents.

    By • June 1, 2023
  • Inside an Adore Me store
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    Courtesy of Adore Me
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    Why is Adore Me selling in Walmart?

    The DTC lingerie brand launched an exclusive line at the retail giant with the help of Gelmart. But how important is wholesale for the brand?

    By • June 1, 2023
  • Instacart
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    Retrieved from Instacart on March 02, 2021
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    Instacart begins nationwide rollout of ChatGPT search tool

    The tool allows customers to find products as well as recipes, food prep tips and more using “natural language” instead of keyword-based searches. 

    By Catherine Douglas Moran • May 31, 2023
  • The Google logo is displayed at Google headquarters
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    Justin Sullivan/Getty Images via Getty Images
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    Inside Google’s plans for improving paid search with generative AI

    More efficient ways to produce and edit assets and ensure responses are relevant to consumers were a focus of this year’s Google Marketing Live.

    By Peter Adams • May 31, 2023
  • Digital screens in a store.
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    Courtesy of Cooler Screens
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    Kroger brings digital smart screens to 500 locations

    The grocer is adding units from Cooler Screens on the heels of a three-year pilot, with the goal of strengthening its retail media offerings. 

    By Catherine Douglas Moran • May 30, 2023
  • The interior of a store with various displays and wood flooring. Lights are suspended from a black ceiling.
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    Courtesy of The Vitamin Shoppe
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    The Vitamin Shoppe interim CEO takes the job permanently

    Lee Wright joined owner Franchise Group as chief commercial officer last year, and before that held executive roles at Conn’s.

    By • May 30, 2023
  • Images of hands and wrists with jewelry displayed on phones.
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    Courtesy of Perfect Corp.
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    Perfect Corp. debuts tool for finger, wrist measurements

    More brands and retailers have released tools to let shoppers visualize nail polish colors, shoes, clothing and other items.

    By Tatiana Walk-Morris • May 30, 2023
  • Costco logo
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    Eric Thayer via Getty Images
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    Costco holds back on membership fee hike

    As consumer spending slumps, the bulk retailer is holding back on its plans to boost membership fees and aiming to grow e-commerce and mobile sales.

    By Grace Noto • May 30, 2023
  • Dollar Tree storefront.
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    Flickr; Mike Mozart
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    Column

    The Weekly Closeout: Dollar Tree margins pressured by inflation, Tuesday Morning IP up for sale

    The dollar chain is seeing a pullback on discretionary purchases, while Hilco Streambank seeks a buyer for the discount home retailer’s assets.

    By Retail Dive Staff • May 26, 2023
  • Mielle founder and CEO Monique Rodriguez with LSU basketball player Angel Reese.
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    Courtesy of Mielle Organics
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    Mielle signs LSU basketball star Angel Reese as ambassador

    The NCAA athlete’s name, image and likeness deal with the brand will include marketing, social media, events and a limited-edition product bundle.

    By Howard Ruben • May 26, 2023
  • Laneige-Virtual-Store-Homepage
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    Courtesy of Laneige
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    Laneige joins virtual store trend to showcase new collection

    Powered by e-commerce platform Obsess, the store has five rooms featuring different skincare collections and brand content.

    By • May 25, 2023
  • Exterior shot of a Target store with a closeup on the Target logo.
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    Daphne Howland/Retail Dive
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    Target faces new backlash after pulling Pride merchandise in some stores

    The mass merchant said it has celebrated Pride Month for more than a decade with special edition assortments, but this year store staff are enduring confrontations and volatile behavior.

    By • May 25, 2023
  • A headshot of Nike executive Craig Williams against a grey background.
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    Courtesy of Nike
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    In massive executive shuffle, Nike names new Jordan president

    Craig Williams will take on a new role as president of geographies and marketplace, while Sarah Mensah takes on Jordan. The retailer also named a new head of North America.

    By • May 25, 2023
  • Person in athletic gray shorts and tights holds a dumbell weight while looking at TV
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    Courtesy of Peloton
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    Peloton repositions itself as ‘more than a bike company’

    The new campaign showcases users of all ages and fitness levels using the brand’s various offerings beyond its in-home bike hardware.

    By • May 24, 2023
  • A group of executives meet
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    fizkes via Getty Images
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    71% of CMOs lack the budget needed to execute marketing strategy in 2023

    Martech is the recipient of the biggest boost in spending while labor faces the largest pullback, a dynamic that could present challenges down the line.

    By Jessica Deyo • May 24, 2023
  • A Bath and Body Works storefront
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    Cara Salpini/Retail Dive
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    Bath & Body Works to add laundry care to product assortment

    The retailer has recently advanced into several new categories, including hair care and an expanded men’s assortment.

    By • May 22, 2023
  • A group of Yeezy shoe products on a beige background.
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    Courtesy of Adidas
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    Adidas to resume selling Yeezy products at the end of May

    It’s the first time the products have been up for sale since Adidas broke ties with Kanye West, also known as Ye, in October.

    By • May 22, 2023
  • Serena Williams' Will Perform products in a line
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    Courtesy of Will Perform
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    Serena Williams’ Will Perform brand launches at Walmart

    The DTC pain relief and performance care brand was introduced on the mass merchant’s website Friday and is heading to stores in June.

    By Howard Ruben • May 22, 2023
  • Exterior shot of a Belk Outlet store.
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    Courtesy of Belk
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    Belk opens 10 more outlet locations in May

    The regional department store is expanding its off-price concept with openings in Florida, Georgia, Louisiana and other states.

    By Tatiana Walk-Morris • May 22, 2023
  • A customer uses a mobile device to make a transaction while a cashier looks on with a Square device in between them.
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    Permission granted by Square
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    Sponsored by Square

    How experiential marketing can increase loyalty

    Experiential marketing can bring your business to life and further engage your customers in ways they're seeking the most.

    May 22, 2023
  • A woman in a lavender jumpsuit sits on one hip staring into the distance
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    Courtesy of Nuuly
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    Nuuly partners with plus-size brand Eloquii

    The deal between the Urban Outfitters-owned clothing rental service and the plus-size DTC brand is exclusive, and it debuts with 25 styles.

    By Lara Ewen • May 19, 2023
  • Green shelves with clear and colorful cleaning bottles next to paper towel rolls
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    Permission granted by Grove Collaborative
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    Grove Collaborative adds Costco, Kroger and Hannaford to list of retail partners

    The DTC brand is steadily building out its wholesale roster, which also includes Walmart, Target, Amazon and CVS.

    By Howard Ruben • May 19, 2023