Marketing
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Black Friday weekend shopping traffic exceeds NRF predictions
More consumers made purchases during the five-day period than anticipated, and both stores and mobile shopping saw gains year over year.
By Tatiana Walk-Morris • Dec. 5, 2024 -
Why Google Shopping turned holiday gift-giving into a game show
A campaign around the friendly competition of gifting also includes ads with Dwyane Wade and Gabrielle Union, and Charli XCX and Troye Sivan.
By Chris Kelly • Dec. 3, 2024 -
Trendline
The latest in experiential retail
With customers returning to in-store shopping, retailers are testing out new store concepts, exiting others and otherwise refining their brick-and-mortar touchpoints.
By Retail Dive staff -
Over half of consumers turn to TikTok for gift inspiration
Shoppers are seeking out videos of unboxing products, customer reviews and user experience to sway their purchasing decisions, per an MGH survey.
By Tatiana Walk-Morris • Dec. 2, 2024 -
Dick’s pits top athletes against each other in holiday decorating contest
The Texas-based campaign features Simone Biles, Dak Prescott and Chris Paul, and extends its geographic reach via social media.
By Sara Karlovitch • Dec. 2, 2024 -
True Religion reboots its loyalty program ahead of Black Friday
The program, renamed True Rewards, offers incentives beyond traditional discounts to include access to sports, music and cultural experiences.
By Tatiana Walk-Morris • Nov. 26, 2024 -
How J.C. Penney’s ‘Really Big Deal Reveals’ campaign is faring so far
The retailer has been averaging 13% to 15% new customers each week during the campaign appearing in Amazon Prime Video’s “Thursday Night Football.”
By Jessica Deyo • Nov. 26, 2024 -
Why stores still spark joy around the holidays
Online shopping has surged over the years, but it’s hard to replicate the discovery — and fun — of going to stores.
By Cara Salpini • Nov. 26, 2024 -
Target adds Bogg to its assortment
The brand, known for its colorful tote bags, will land in the mass merchant early next month.
By Howard Ruben • Nov. 25, 2024 -
Q&A
Macy’s chief marketer on why telling a cohesive marketing story is crucial
With its Thanksgiving Day Parade imminent, Sharon Otterman explains how the retailer brought its gift guide to life in its holiday campaign.
By Chris Kelly • Nov. 25, 2024 -
Walmart updates virtual store with seasonal shopping features
Four new holiday environments showcase a selection of gifts curated by content creators and inspired by social media trends.
By Tatiana Walk-Morris • Nov. 25, 2024 -
Sweaty Betty opens first US stores
Two brick-and-mortar locations in Chicago and Washington, D.C., will serve as the brand’s first stand-alone stores in the country.
By Howard Ruben • Nov. 22, 2024 -
Column
The Weekly Closeout: Stitch Fix adds stylist profiles, NRF and RILA respond to overtime rule block
The apparel box retailer is introducing customers to the brains behind its boxes while retail organizations express relief to a ruling on overtime pay.
By Retail Dive Staff • Nov. 22, 2024 -
Amazon Live to feature Martha Stewart, Jennifer Hudson on Black Friday
The company is partnering with TalkShopLive to showcase Amazon’s Black Friday deals via live shopping shows.
By Tatiana Walker-Morris • Nov. 22, 2024 -
Walmart makes convenience a priority as it grows e-commerce market share
Executives credited investments in delivery and pickup options for growing sales from households earning more than $100,000.
By Bryan Wassel • Nov. 22, 2024 -
Adam Driver turns 5-star Amazon reviews into theatrical monologues
The Hollywood star amps up the drama of “deeply personal” reviews in time for Black Friday week and Cyber Monday deal events.
By Chris Kelly • Nov. 20, 2024 -
Consumers plan to spend $125B over Thanksgiving weekend
That’s about $5 billion less than shoppers spent during the five-day period in 2023, according to a recent survey from ICSC.
By Howard Ruben • Nov. 20, 2024 -
Google Lens can now tailor search results to the store you’re in
Users can take a picture of an item to receive insights tailored to the store they’re in, such as similar items that are in-stock.
By Bryan Wassel • Nov. 20, 2024 -
Take a look inside the new Barnes & Noble in Washington, D.C.
The bookseller is going through a growth spurt, with plans to open nearly 60 stores through the end of this year.
By Kaarin Moore • Nov. 19, 2024 -
It’s a shorter holiday season. Does that matter?
There are five fewer days between Black Friday and Christmas Day compared to 2023. Here’s how retailers — and consumers — are preparing themselves.
By Caroline Jansen • Nov. 19, 2024 -
REI changes policy to stop serial returners
The outdoor gear cooperative said other tactics to curb the misuse of its returns policy by a small number of members were ineffective.
By Nate Delesline III • Nov. 18, 2024 -
Perigold plans more store openings in 2025
The retailer, which is part of Wayfair’s portfolio, will open a Houston location in the spring featuring furniture, decor, lighting, kitchen, bath and tile products.
By Howard Ruben • Nov. 18, 2024 -
Qurate’s new strategy banks on streaming, social media platforms
The owner of QVC and HSN is rebranding to QVC Group as it aims for $1.5 billion in revenue from those channels within three years.
By Tatiana Walk-Morris • Nov. 18, 2024 -
Pinterest introduces celebrity gift guides, shoppable wishlists
The social media platform is banking on curated gift lists from the likes of Alicia Keys and Wirecutter to win shoppers this season.
By Tatiana Walk-Morris • Nov. 15, 2024 -
Column
The Weekly Closeout: Target extends store hours for the holidays, Nuuly launches ‘The Thrift Shop’
The mass merchant will be open from 7 a.m. to midnight from Nov. 30 to Dec. 23, while the subscription company debuted a perk for discounted styles.
By Retail Dive Staff • Nov. 15, 2024 -
Brilliant Earth opens first street-level store in New York City
Located in the Nolita neighborhood, the showroom features a try-on bar and a dedicated space for bridal and fine jewelry appointments.
By Howard Ruben • Nov. 15, 2024