Marketing


  • The Cuddly Cougar bear for Build-A-Bear's ‘After Dark’ Valentine’s Day Collection
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    Courtesy of Build-A-Bear Workshop
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    Column

    The Weekly Closeout: Beyond closes Kirkland’s deal — and a very beary Valentine’s Day

    The two home retailers finalized their investment deal, while Build-A-Bear expanded its long-running “After Dark” collection.

    By Retail Dive Staff • Feb. 7, 2025
  • Secretary talks on the phone while working at her desk.
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    Fly View Productions via Getty Images
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    Calling a customer? Brands can now display ‘reason for call’

    TransUnion and AT&T now offer companies the ability to display brand name, company logo and the reason for their call when dialing Android users.

    By Kristen Doerer • Feb. 6, 2025
  • Trendline

    The latest in experiential retail

    From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

    By Retail Dive staff
  • A Janie and Jack storefront
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    Kaarin Moore/Retail Dive
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    Janie and Jack debuts online third-party marketplace

    The move expands the children’s apparel brand into other product categories including home furnishings, toys and baby gear. 

    By Tatiana Walk-Morris • Feb. 6, 2025
  • A pink display with the words "The Heart of Sneakers" on it in the center of a store.
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    Permission granted by Foot Locker
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    Foot Locker completes first Kids Foot Locker revamp

    The redesigned location is in the Bronx borough of New York City and includes activity tables, a communal try-on area and fixtures to showcase new releases.

    By Feb. 4, 2025
  • Sean Wotherspoon faces a rack of Gap vintage clothing.
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    Courtesy of Gap
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    Gap to launch seasonal vintage drops throughout the year

    The project, GapVintage, is a continuation of the apparel brand’s partnership with curator Sean Wotherspoon.

    By Laurel Deppen • Feb. 4, 2025
  • A person reclines on a bench in front of a large painting of three bears. They are wearing a plaid green outfit with a bright yellow sweater and leopard print heels that match their bag.
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    Courtesy of Nordstrom
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    Nordstrom turns to notable New Yorkers for its second NYC campaign installment

    New York is a critical market for retailers, one that Nordstrom wants to celebrate while highlighting the services at its flagship store. 

    By Tatiana Walk-Morris • Updated Feb. 3, 2025
  • Two smiling people, one with a dog on a leash and the other with a shopping cart, walk away from a store entrance.
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    Courtesy of Tractor Supply
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    Tractor Supply partners with Field & Stream to sell products in store, online

    The move comes a year after country music stars Morgan Wallen and Eric Church said they bought the retail side of Field & Stream from Dick’s Sporting Goods.

    By Tatiana Walk-Morris • Feb. 3, 2025
  • A customer pays for a purchase at a clothing store
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    gorodenkoff via Getty Images
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    What retailers can expect in 2025

    As a new year kicks off, the industry is up against challenges concerning tariffs, DEI policies and crime.

    By Retail Dive Staff • Jan. 31, 2025
  • Lexie Hull and Kate Martin sit on a set of outdoor steps, holding a basketball and smiling.
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    Courtesy of Athleta
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    The Weekly Closeout: Lush hurls bath bombs in DEI fight, Athleta expands athlete roster

    The beauty brand made a statement with its bestsellers, while the activewear company welcomed two WNBA athletes to its Power of She Collective.

    By Retail Dive Staff • Jan. 31, 2025
  • A basketball shoe on a black background.
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    Courtesy of Reebok
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    Reebok to debut first performance basketball shoe in more than a decade

    The Engine A, releasing first in a silver colorway, will be available globally on Feb. 13 on Reebok’s website and is priced at $120.

    By Jan. 30, 2025
  • The interior of Foot Locker's NBA All Star activation
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    Courtesy of Foot Locker
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    Foot Locker returns to NBA All-Star Game with brand activations

    The immersive experience, spanning Feb. 13 to Feb. 16, will feature sneaker drops and exclusive product customization.

    By Howard Ruben • Jan. 29, 2025
  • Meaghan Trainor for E.l.f. Cosmetics
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    Courtesy of E.l.f. Cosmetics
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    How E.l.f. balances entertainment, purpose to tap into a TikTok trend

    In the brand’s third collaboration with Meghan Trainor, the pop star appears as an airplane captain to showcase soft matte makeup products. 

    By Chris Kelly • Jan. 29, 2025
  • The Mattel Brick Shop logo
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    Permission granted by Mattel
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    Mattel takes aim at Lego with brick-based building brand

    The toy titan plans to introduce its first Mattel Brick Shop product in May and unveil new sets in coming years.

    By Jan. 28, 2025
  • A person wearing a white sweater and sunglasses in a lounge chair.
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    Courtesy of Bloomingdale's
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    Bloomingdale’s releases ‘The White Lotus’-themed apparel collection

    It’s not the only one. Banana Republic on the same day announced a capsule collection tied to the hit show, set to release this spring.

    By Tatiana Walk-Morris • Jan. 28, 2025
  • Four people's faces above the words "Beauty & Belonging."
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    Courtesy of Sephora
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    Sephora releases documentary highlighting diversity

    As others back away from DEI initiatives, the retailer said its film “reaffirms its commitment to fostering a world of inspiration and inclusion.”

    By Tatiana Walk-Morris • Jan. 27, 2025
  • People walking past and into a store.
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    Daphne Howland/Retail Dive
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    Target ends some DEI initiatives, reiterates commitment to belonging and inclusion

    Chief Community Impact and Equity Officer Kiera Fernandez cited “the importance of staying in step with the evolving external landscape.”

    By Jan. 27, 2025
  • people at drawing board
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    Canva | Baesman Group

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    Sponsored by Baesman Group

    7 signs your loyalty program needs a redesign

    Revamp your loyalty program: Spot the warning signs and learn how to boost customer engagement.

    By Cassie Preston, Director of Client Services, CRM & Loyalty • Jan. 27, 2025
  • The interior of Fanatics Collectibles' London flagship
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    Courtesy of Fanatics Collectibles
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    Fanatics Collectibles to open first flagship

    The 8,647-square-foot store, located in London, will feature brands such as Topps, Merlin, Match Attax and Bowman.

    By Howard Ruben • Jan. 24, 2025
  • On the brown tile floor of an indoor soccer pitch, a white scuffed up gear bag with the word PUMA sits behind a pair of blue and white soccer cleats. One cleat leans against a soccer ball.
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    Courtesy of Puma
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    Column

    The Weekly Closeout: Puma eyes ‘efficiency program,’ Adidas could cut jobs

    Puma wants to improve operations and cut costs in the name of profitability, while Adidas said its operating model is too complex.

    By Retail Dive Staff • Jan. 24, 2025
  • Serta Simmons Bed in a purple room
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    Courtesy of Serta Simmons Bedding
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    Serta Simmons completes Beautyrest brand portfolio with 2 launches

    The company is introducing collections to a portfolio that is meant to support customers at a variety of price points. 

    By Tatiana Walk-Morris • Jan. 24, 2025
  • A sign that reads "try love buy" in front of a range of beauty displays at an Ulta Beauty shop-in-shop inside of a Target.
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    Cara Salpini/Retail Dive
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    Ulta Beauty chief marketer exits

    Michelle Crossan-Matos is the latest executive to announce a departure, after CEO Dave Kimbell stepped down earlier this month and Chief Merchandising Officer Monica Arnaudo said she would leave this spring.

    By Jan. 24, 2025
  • A Guitar Center signage hangs outside a storefront against a blue sky backdrop
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    The image by JeepersMedia is licensed under CC BY 2.0
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    Guitar Center reports preliminary 6.6% holiday season sales growth

    However, near-term debt and dampened discretionary spending could throw the company’s growth initiatives off beat, Moody’s said.

    By Jan. 24, 2025
  • Outside corner view of a Guess store, with a white facade, palm trees lining the street, and crowds of shoppers milling about.
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    Jason Koerner via Getty Images
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    How retailers are approaching customer experience in 2025

    Retailers at this year’s NRF Big Show showcased how they are putting customer data to use for personalization and loyalty.

    By Bryan Wassel • Jan. 23, 2025
  • A basketball half court featured in Skechers first performance store.
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    Courtesy of Skechers
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    Skechers opens first performance flagship

    The store, located in Canada, features basketball and pickleball half-courts, as well as footwear for sports like golf and soccer.

    By Howard Ruben • Jan. 22, 2025
  • People wearing Lee clothes with a white background.
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    Courtesy of Lee
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    Lee brings performance-based fabrics to new line

    The company is incorporating updated design and textile enhancements into its men's jeanswear with the launch of its Lee X platform.

    By Tatiana Walk-Morris • Jan. 21, 2025