Marketing
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Gap CMO reportedly exits after less than a year
Alegra O'Hare, who was tapped last February from Adidas, is leaving, and the company is said to be revamping the brand's marketing role.
By Daphne Howland • Jan. 23, 2020 -
Market research: A glance into the strategy of DTC furniture brand Article
Director of Marketing Duncan Blair talks about the allure of podcasts and the brand's approach to fostering loyalty.
By Cara Salpini • Jan. 22, 2020 -
ColumnRetail Therapy: The candle that proves even Goop can outdo itself
Gwyneth Paltrow's lifestyle-commerce brand released a $75 product, which claims, "This smells like my vagina."
By Caroline Jansen • Jan. 17, 2020 -
SponsoredSegmentation is dead!
Customer segmentation has long been a pillar of campaign planning and audience building, but truly personalized experiences require more than traditional segmentation.
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Under Armour taps celebrity athletes for global ad campaign
"We want to be a really quiet company and a really loud brand," founder and executive chairman Kevin Plank said at the NRF's Big Show.
By Dianna Christie , Daphne Howland • Jan. 15, 2020 -
How Target and Reebok reinvigorated loyalty with a data-driven playbook
Marketing executives at NRF's Big Show dished on how taking a hard look at the numbers led to difficult, but necessary, decisions in devising a turnaround.
By Peter Adams • Jan. 15, 2020 -
Sephora, Rent the Runway aim to unlock social's growing commerce opportunity
Executives at NRF's Big Show detailed how they're leveraging ambassador networks to drive growth via shoppable offerings on platforms like Instagram.
By Peter Adams • Jan. 14, 2020 -
Crate and Barrel halts holiday TV ads for the first time
At NRF's Big Show, CEO Neela Montgomery said the retailer refocused marketing dollars on social channels like Instagram.
By Caroline Jansen • Jan. 14, 2020 -
Deep Dive30 minutes with Article's top marketing execs
This DTC brand wants to make shopping in the category easy. How? By limiting choice and taking back control of the last mile.
By Cara Salpini • Jan. 14, 2020 -
Deep DiveKeeping pace: A timeline of two years in athletics retail
From major executive departures to innovative store concepts and corporate culture incidents, here are a few of the biggest recent industry events.
By Cara Salpini • Jan. 13, 2020 -
ColumnRetail Therapy: Hinge wants you to destroy its products in the name of love
The dating service wants users to "delete" its merchandise — along with its app — once they find true love.
By Caroline Jansen • Jan. 10, 2020 -
Lululemon names Nike veteran first chief brand officer
Nikki Neuburger spent 14 years at the global sportswear giant and oversaw the Nike Membership division, among other things.
By Cara Salpini • Jan. 09, 2020 -
P&G snaps up women's shaving disruptor Billie
The CPG giant wants to invigorate its grooming business by combining consumer insights, digital capabilities and innovation with another DTC buy.
By Robert Williams • Jan. 09, 2020 -
Ex-Taco Bell brand chief Marisa Thalberg lands at Lowe's
In a statement, the retailer's CEO, Marvin Ellison, called out Thalberg's expertise in building "culturally resonant brands."
By Peter Adams • Jan. 08, 2020 -
Sally Beauty recruits influencers in brand, app upgrade
The retailer's new motto, "Unleash Your PROtential," highlights its goal of helping consumers with salon-quality makeovers at home.
By Robert Williams • Jan. 08, 2020 -
Cadillac, Amazon showcase cloud-based car shopping concept at CES
The collaboration uses tech to deliver personalized and 3D interactive experiences throughout the car buying journey.
By Dianna Christie • Jan. 07, 2020 -
ColumnRetail Therapy: The retail moments we left in 2019
We saw everything from a designer's spat with the toy maker of "Pooey Puitton" to Starbucks unveiling an Instagram-able drink. Here's to hoping 2020 is less disappointing.
By Caroline Jansen • Jan. 06, 2020 -
ColumnRetail Therapy: Vita Coco helps ring in 2020 on a more pleasant note
In honor of National Hangover Day, the coconut water brand gave away kits to help ease party-goers' troubles.
By Caroline Jansen • Jan. 03, 2020 -
OpinionA 2020 guide to smart discounting
Polly Wong, managing partner at Belardi Wong, offers tips for crafting customer offers while avoiding discount fatigue and harm to the bottom line.
By Polly Wong • Dec. 23, 2019 -
ColumnRetail Therapy: The best (and worst) retail moments this holiday season
From Tiffany's $112,000 Advent calendar to Neiman Marcus' champagne-filled gift guide, retailers held nothing back. This week, we recap our favorites.
By Caroline Jansen • Dec. 23, 2019 -
ColumnRetail Therapy: Asos pins itself to absurdity
The fast-fashion website is selling a pair of safety pins it's marketing as earrings in hopes of securing consumers' dollars.
By Caroline Jansen • Dec. 20, 2019 -
Neiman Marcus unwraps shoppable video starring Taraji P. Henson
The entertaining video turns a playful branding message into a direct marketing push to "Shop Now."
By Dianna Christie • Dec. 19, 2019 -
Instagram influencer marketing activity jumps 48%, study finds
The number of Instagram Stories posts per influencer rose 20% this year, pointing to the format's growing popularity.
By Robert Williams • Dec. 17, 2019 -
ColumnRetail Therapy: Smirnoff's dreaming of an 'Iced' Christmas
The beverage company formed a partnership with a premium home goods brand that's as fake as the products described in the collection.
By Caroline Jansen • Dec. 13, 2019 -
Amazon turns to Refinery29, celebs for holiday attention
Its sales will no doubt be robust, but when it comes to marketing during the season, the e-commerce giant is at something of a disadvantage.
By Daphne Howland • Dec. 09, 2019
