Marketing
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Stitch Fix expands men's assortment and sizing
The subscription company has begun to top expectations for sales and profit as it works diligently to expand its customer base.
By Daphne Howland • Sept. 20, 2018
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Victoria's Secret's Pink revamps loyalty with mobile app
The app's redesign includes links to Campus Rep brand ambassadors, first looks at new products, games and member-only shopping events.
By Natalie Koltun • Sept. 19, 2018
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Banana Republic unveils Kevin Love capsule collection
The limited-edition collection is boosted by an online advertising campaign, further evidence that Gap Inc. hasn't given up on Banana Republic.
By Daphne Howland • Sept. 19, 2018
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SponsoredWhy retailers such as INDOCHINO & Sobeys are betting big on hyperlocal
Tailoring physical stores to individual locations and communities is the new way to go.
By Mario Toneguzzi
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Shopify brings AR features to mobile commerce platform
More small businesses can now offer immersive experiences for shoppers to closely inspect products before buying.
By Robert Williams • Sept. 18, 2018
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Facebook to gain most from big digital holiday ad spend
Digital advertising tops the marketing wish list for two-thirds of retailers, with a huge chunk going to Facebook and Instagram, reported Reveal Mobile.
By Dan Alaimo • Sept. 18, 2018
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The Market @ Macy's debuts ahead of the holidays
The department store retailer is also rolling out VR experiences in the furniture department and AR ones in beauty, CEO Jeff Gennette said at Code Commerce Monday.
By Corinne Ruff • Sept. 18, 2018
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Instagram expands shopping features to boost brands' direct sales
Two new features in Stories and Explore could help to close the sales loop for the more than 90 million users that tap shoppable posts for more product information.
By Robert Williams • Sept. 18, 2018
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Google rolls out shoppable images ahead of the holidays
The features aim to help marketers expand their reach during the holiday season, when 61% of consumers say they're open to buying from new retailers.
By Erica Sweeney • Sept. 17, 2018
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Amazon launches 'Storefronts' for small and medium sellers
The e-commerce giant also unveiled its first TV ad to feature one of its smaller sellers, which account for half of its retail sales.
By Daphne Howland • Sept. 17, 2018
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Nordstrom revamps loyalty with new 'Nordy Club'
The department store joins other retailers in revamping loyalty programs to keep high spenders close no matter how they pay.
By Daphne Howland • Sept. 17, 2018
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L'Oréal Paris tries on web-based AR makeup sampling
This is one of the first indications that the cosmetics giant is expanding the use of AR technology developed by Modiface after acquiring the startup in March.
By Robert Williams • Sept. 14, 2018
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Trademarks reveal more Amazon apparel labels on the horizon
The e-tailer previously staked its private labels in consumer products, but now most of its brands are in apparel.
By Daphne Howland • Sept. 14, 2018
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ColumnRetail Therapy: Amazon's prickly plan to box up Christmas cheer
Why enjoy the fresh air and pick out your own Christmas tree when Amazon can ship you a genuine, living pine tree in the confines of a cute 7-foot box?
By Cara Salpini • Sept. 14, 2018
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Target dishes up exclusive Chrissy Teigen kitchen line
The mass merchant also recently debuted a collaboration with popular game Minecraft and a new private label — mainstays in Target's playbook.
By Corinne Ruff • Sept. 14, 2018
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Gartner L2: As Amazon ad budgets grow, leading brands use more nuanced strategies
The analysis of efforts by Levi's and others reveals several best practices while new data from Marin Software suggests 62% of marketers are not advertising on the platform.
By Erica Sweeney • Sept. 13, 2018
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Jet announces major rebrand to target city dwellers
The Walmart-owned marketplace is launching a new website, assortment and delivery options in an effort to attract city consumers — a shopping segment that has eluded its parent for decades.
By Daphne Howland • Sept. 13, 2018
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Amazon, Good Housekeeping prep Mall of America holiday shop
Customers can test 150 products and buy via Amazon's mobile app or scannable SmileCodes.
By Robert Williams • Sept. 13, 2018
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Facebook unwraps holiday-themed overlays, video templates and personalized storefronts
Two unnamed major retailers increased their returns on ad spend by 40% after testing the new overlays, the social giant said.
By Erica Sweeney • Sept. 12, 2018
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Wayfair names new head of brand planning
Ezra Englebardt, who joined in June, is tasked with forging a creative strategy that can cut through a hotly competitive online market.
By Daphne Howland • Sept. 12, 2018
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Physicians Formula samples AR banner ads for makeup try-ons
Users can buy the virtually sampled products directly from the ad, which runs on The Huffington Post and SheKnows through October.
By Robert Williams • Sept. 12, 2018
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YSL debuts pop-up beauty hotel
The beauty arm of the French fashion house developed an elaborate marketing campaign in the form of a multi-sensorial pop-up shop that coincided with New York Fashion Week.
By Kaarin Vembar • Sept. 11, 2018
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Banana Republic hosts Bumble event during NY Fashion Week
The partnership shows how a retailer can blend elements of social media and experiential marketing to reach a key audience group.
By Robert Williams • Sept. 11, 2018
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YouCam partners with fashion house for New York Fashion Week AR looks
Perfect's virtual makeover app teamed with Flying Solo for interactive content around the annual event.
By Robert Williams • Sept. 11, 2018
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Department stores spending more on TV ads
The sector is moving out of significant doldrums in recent years, ramping up not just marketing but also inventory and supply chain reforms.
By Daphne Howland • Sept. 10, 2018