Marketing

  • A Vitamin Shoppe Hometown Store featuring Gorilla Mind.
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    Courtesy of The Vitamin Shoppe
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    Vitamin Shoppe debuts ‘Hometown’ store concept

    The shop-in-shops, which are in markets like Los Angeles and Houston, feature brands with local connections.

    By Howard Ruben • March 26, 2025
  • JCPenney VaynerMedia logos
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    Courtesy of JCPenney
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    J.C. Penney embraces social-first marketing with VaynerMedia hire

    The department store chain will take advantage of services like a social influencer seeding offering intended to boost relevance.

    By Peter Adams • March 26, 2025
  • Explore the Trendline➔
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    Pexels; Adrianna Calvo
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    Trendline

    The latest in experiential retail

    From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

    By Retail Dive staff
  • Actress Parker Posey for Gap's spring 2025 campaign.
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    Courtesy of Gap
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    Gap Inc. CEO: ‘If you’re relevant enough it eventually drives revenue’

    One of the most-watched turnarounds in retail started with a long look back at its past, Richard Dickson said at Shoptalk Spring.

    By • March 26, 2025
  • H&M and Charli XCX takeover Times Square
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    Courtesy of H&M
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    Inside H&M’s digital relaunch and approach to multichannel experiences

    Head of Digital Jenn Volk explains how the retailer reimagined digital to increase brand storytelling around moments like its Charli XCX collaboration.

    By Chris Kelly • March 25, 2025
  • A white truck is parked in front of a Lowe's store on a clear, bright day.
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    Daphne Howland/Retail Dive
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    Lowe’s promotes new private label during spring sales event

    The home improvement retailer announced the return of its annual Springfest event, which features its new owned brand Lowe’s Essentials.

    By Howard Ruben • March 24, 2025
  • Exterior of Target store
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    Sam Silverstein/Retail Dive
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    Target adds 2,000 products to baby assortment

    The revamp is the latest over the last year as the retailer focuses on newness to grow share across its merchandising portfolio.

    By • March 21, 2025
  • Two people stand, arms folded, in front of bright-colored photographs of jewelry and people having fun.
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    Courtesy of Pura Vida
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    Column

    The Weekly Closeout: Vera Bradley sells Pura Vida and Edible Brands enters the hemp industry

    Vera Bradley will offload the bracelet brand two years after taking full ownership, and the Edible Arrangements company expands its horizons.

    By Retail Dive Staff • March 21, 2025
  • A person wearing sunglasses pushes a baby in a store cart.
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    Daphne Howland/Retail Dive
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    Walmart expands premium beauty options

    The retail giant also announced the four brands that will participate in its third beauty accelerator program, Walmart Start.

    By • March 21, 2025
  • Headshot of Alex Wellen
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    Courtesy of QVC Group
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    QVC Group taps media vet as chief growth officer

    The live shopping pioneer hired Alex Wellen to steer its growth as it adapts to the ever-evolving social media and streaming era.

    By Tatiana Walk-Morris • March 20, 2025
  • A man in Puma gear runs with a dog with a mountain in the background
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    Courtesy of Puma
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    Inside Puma’s new brand positioning and largest global campaign to date

    The sportswear company will increase marketing investments by 40% in support of “Go Wild,” a campaign that reworks Afroman’s “Because I Got High.”

    By Chris Kelly • March 20, 2025
  • An Amazon worker places a delivery on a residential porch
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    Permission granted by Amazon
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    Amazon uses Big Spring Sale to promote Amazon Haul

    As part of the event, which returns next week, the retail giant is offering 50% off purchases from its Temu-like competitor.

    By • March 19, 2025
  • A bed with products from Macy's Arch Studio private label
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    Courtesy of Macy's
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    Macy’s moves private label focus to the home with latest launch

    Dubbed Arch Studio, the brand will feature bedding, bath, kitchenware and dinnerware products at a price point of $14 to $220.

    By Howard Ruben • March 19, 2025
  • Kohl's new exclusive brand, Miryana.
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    Courtesy of Kohl's
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    Kohl’s introduces 2 private label home brands

    Most products in the Miryana and Mingle & Co. lines are priced under $50 as the company places emphasis on value. 

    By Tatiana Walk-Morris • March 18, 2025
  • A busy city corner with people, buildings, trees and streetposts.
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    Daphne Howland/Retail Dive
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    Macy’s plots TV series on women who shaped department stores

    The show, which still needs a showrunner and cast, will be based on Julie Satow’s best-selling historical novel.

    By • March 18, 2025
  • A rendering of Wayfair's second large-format store in Atlanta
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    Courtesy of Wayfair
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    Wayfair plots second large-format store

    The 150,000-square-foot location is set to open next year in Atlanta and adds to the online home goods retailer’s growing footprint.

    By Howard Ruben • March 17, 2025
  • Two people wearing items from Hanes Moves athleisure collection
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    Courtesy of Hanes Brands
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    Column

    The Weekly Closeout: Hanes jumps into athleisure, iRobot has ‘substantial doubts’ about its future

    The underwear brand launched Hanes Moves, while the Roomba creator said the company is undergoing a strategic review.

    By Retail Dive Staff • March 14, 2025
  • The interior of a Bath & Body Works with its Gingham+ store design.
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    Courtesy of Bath & Body Works
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    Bath & Body Works introduces new store design

    Gingham+ features an updated layout, tech and larger aisles as the company caters more to the Gen Z demographic. 

    By • March 13, 2025
  • A big red sign on the side of a large department store building.
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    Daphne Howland/Retail Dive
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    Good American launches at Macy’s

    Products from co-founder Khloé Kardashian's brand will be in nearly 80 stores this fall, as the partnership expands the department store’s denim assortment.

    By Tatiana Walk-Morris • March 13, 2025
  • Campaign imagery for Selena Gomez-owned Rare Beauty's first-ever brand campaign, "Every Side of You."
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    Courtesy of Fred & Farid Los Angeles
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    Rare Beauty’s chief marketer on winning Gen Z through community-oriented marketing

    At SXSW, Katie Welch talked about the yearslong route to Rare Beauty launching a brand campaign and why community is a two-way street. 

    By Peter Adams • March 12, 2025
  • Bryson DeChambeau wearing a Navy polo from Reebok's new golf line
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    Courtesy of Reebok
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    Reebok reenters golf with footwear, apparel offering

    The move is part of a broader strategy to rebuild its image as a team sports company, an identity that was lost under Adidas’ ownership.

    By Howard Ruben • March 12, 2025
  • Melanie Travis, Andie founder
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    Courtesy of Andie
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    Andie launches incubator program

    The DTC brand, known for its swimwear, introduced the initiative to provide resources to early stage, women-led businesses.

    By Howard Ruben • March 11, 2025
  • Cars parked in front of a sporting goods store.
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    Daphne Howland/Retail Dive
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    Dick’s plots ‘significant investments’ in stores, digital as winning streak continues

    Technology and marketing will see more capital as the sporting goods retailer looks to take more share in e-commerce and grow its footwear business.

    By • March 11, 2025
  • A person doing a backflip wearing Teva sandals
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    Courtesy of Teva
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    Teva debuts global campaign encouraging people to get outside

    The campaign will feature imagery and video creative across digital retail, owned media, out-of-home placements and paid social over all platforms.

    By Howard Ruben • March 11, 2025
  • A man looks at his phone while repairing a sink.
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    Nikola Stojadinovic via Getty Images
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    Lowe’s, Home Depot bring advice online with AI-powered tools

    Both of the home improvement retailers released tools that seek to offer shoppers the level of guidance they would receive in-store while browsing online.

    By Bryan Wassel • March 10, 2025
  • A person wearing a jacket and hoodie looks down at their phone, smiling.
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    Courtesy of Amazon
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    Majority of Americans have yet to try Amazon Haul

    Three months after its launch, 16% of shoppers use the site at least monthly, compared to 23% and 28% who do the same at Shein and Temu.

    By • March 10, 2025