Marketing
-
Daphne Howland/Retail Dive
Sephora to redesign entire store fleet
The changes range from minor updates to overhauls, as the beauty company embarks on the largest capital project in its history.
By Kaarin Moore • Jan. 14, 2025 -
Courtesy of Courtesy of Luis Guillén for Saks
ASAP Rocky, a Burberry scarf and the ‘road back to authenticity’
CEO Joshua Schulman’s turnaround plan focuses on the outerwear and scarf categories — and it might be working.
By Kaarin Moore • Jan. 14, 2025 -
Trendline
The latest in experiential retail
With customers returning to in-store shopping, retailers are testing out new store concepts, exiting others and otherwise refining their brick-and-mortar touchpoints.
By Retail Dive staff -
Permission granted by Walmart
How Walmart’s latest brand refresh reinforces bigger digital ambitions
The first such update since 2008 for the big-box store introduces more vibrant colors and promotes its spark logo as a stronger stand-alone brand asset.
By Peter Adams • Updated 8 hours ago -
Permission granted by Big Lots
ColumnThe Weekly Closeout: Ulta’s future and Big Lots’ store-saving deal
The beauty retailer named a new CEO while Big Lots closed on a sale agreement that will enable it to keep hundreds of stores open.
By Retail Dive Staff • Jan. 10, 2025 -
Photo Illustration by Drew Angerer via Getty Images
How TikTok Shop is changing the way brands reach customers
As a potential ban looms, brands like Nike and E.l.f. Beauty are leveraging the social media platform to win over Gen Z.
By Xanayra Marin-Lopez • Updated Jan. 10, 2025 -
Daphne Howland/Retail Dive
Target to add 2K items to wellness assortment
The retailer will price more than half of the products under $10 and hundreds will be exclusives.
By Nate Delesline III • Jan. 9, 2025 -
Courtesy of Bluestar Alliance
These 5 tween retailers once dominated the space. Here’s where they are now.
Brands like Wet Seal and Delia’s have since faded from the spotlight as stores failed to keep up with the changing needs of new generations.
By Xanayra Marin-Lopez • Jan. 9, 2025 -
Permission granted by DoorDash
DoorDash enters deal with Ibotta to expand digital promotions offering
The tie-up aims to push savings opportunities and coupons to shoppers on everyday purchases across categories, such as beauty and home improvement.
By Peyton Bigora • Jan. 8, 2025 -
Courtesy of Instacart
Holiday e-commerce hits a record as shoppers choose phones over stores
Consumers sought out deals but inflation didn’t really tamp down demand during the season, according to the latest figures from Adobe Analytics.
By Daphne Howland • Jan. 8, 2025 -
Leon Neal via Getty Images
8 retail trends to watch in 2025
Each year brings unique headwinds and tailwinds. From increased attention on DEI efforts to the shifting nature of DTC, this is what we’ll be following in 2025.
By Retail Dive Staff • Jan. 7, 2025 -
Courtesy of Fine'ry
With latest launch, Fine’ry targets the men’s fragrance market
The move was “a natural next step for Fine’ry,” according to Nadia Khan, senior vice president of brand marketing at parent company Maesa.
By Caroline Jansen • Jan. 7, 2025 -
Gareth Cattermole via Getty Images
Dr. Martens creative director steps down after a decade
Darren McKoy said he was ready to embrace new opportunities and creative challenges, and the footwear company hasn’t named a replacement.
By Laurel Deppen • Jan. 7, 2025 -
Justin Sullivan via Getty Images
J.C. Penney hires agency Mischief, seeking bigger creative swings
Disruptor shop Mischief is tasked with developing a new creative platform and delivering bold marketing for the department store chain.
By Peter Adams • Jan. 7, 2025 -
Courtesy of Athletic Brewing
Inside Athletic Brewing’s marketing as reach expands for nonalcoholic beer
Chief Marketing Officer Andrew Katz explains how a new multimillion-dollar campaign is part of the brand’s efforts as the “big guys” enter the nonalcoholic beer category.
By Chris Kelly • Jan. 7, 2025 -
Photo Illustration by Drew Angerer via Getty Images
TikTok Shop expands collectibles categories
The social commerce company is broadening its collectibles and focusing on authentication, as a potential U.S. ban looms.
By Tatiana Walk-Morris • Jan. 3, 2025 -
Did Costco just reset the narrative around DEI?
In contrast to a slew of companies, the warehouse retailer has forcefully rejected an anti-DEI shareholder proposal as bad for business.
By Daphne Howland • Jan. 3, 2025 -
Courtesy of Vera Bradley
ColumnThe Weekly Closeout: Vera Bradley urged to sell and Fleet Feet makes an acquisition
Fund 1 Investments in a letter pushed the accessories brand to consider strategic alternatives, while the footwear retailer bought South Sound Running.
By Retail Dive Staff • Jan. 3, 2025 -
Cara Salpini/Retail Dive
Nike CEO: Wholesale partners ‘feel we’ve turned our back on them’
Elliott Hill, who just took over the top spot in October, vowed a return to stronger relationships with its partners as sales fell 8% in Q2.
By Cara Salpini • Dec. 20, 2024 -
Joe Raedle via Getty Images
The Weekly Closeout: Walmart to invest $1.3B in Chile and what Nike’s stumble means for Foot Locker
The big-box retailer’s plans include 70 new stores across Chile, while the sportswear giant’s DTC about-face could be a boon to Foot Locker.
By Retail Dive Staff • Dec. 20, 2024 -
NoSystem images via Getty Images
Nearly half of Gen Z shoppers to buy holiday gifts from Chinese marketplaces
Though U.S. shoppers are slow to trust it, Temu has become the top Chinese e-commerce platform, surpassing competitors like Shein and TikTok Shop, an Omnisend survey found.
By Tatiana Walk-Morris • Dec. 19, 2024 -
Retrieved from Perfect Moment on December 18, 2024
Perfect Moment opens third seasonal store in the Austrian Alps
The location at the Kitzbühel ski resort will feature best-selling products, as well as host in-store events.
By Howard Ruben • Dec. 18, 2024 -
Emily Elconin via Getty Images
Nearly half of consumers feel ignored by marketers: Here’s what the numbers say
Among consumers who feel ignored, 75% would rather support brands that align with their values, iHeartMedia’s research found.
By Sara Karlovitch • Dec. 18, 2024 -
Nate Delesline III/Retail Dive
Over 157M expected to shop in stores, online on Super Saturday
According to the NRF, half of those with shopping to finish will do so online, while 37% will head to department stores.
By Nate Delesline III • Dec. 17, 2024 -
Kosamtu via Getty Images
Slow website? It’ll cost you.
Three-quarters of consumers have simply abandoned a cart because of a slow website, Liquid Web found.
By Kristen Doerer • Dec. 17, 2024 -
Krisada tepkulmanont via Getty Images
AI to influence over $200B in holiday sales
That’s a 12% increase compared to last season as retailers leverage the tech to drive personalization, according to a Salesforce report.
By Tatiana Walk-Morris • Dec. 17, 2024
