Marketing
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Tupperware opens holiday pop-up shop in SoHo
The "immersive store" will feature merchandise and artistic installations, as well as offer product demos.
By Lisa Rowan • Nov. 19, 2019 -
Saks creates multichannel experience for 'Frozen 2' holiday windows
The annual window unveiling will include a live event featuring a musical performance by Idina Menzel, who voices Elsa in the film.
By Dianna Christe • Nov. 19, 2019 -
Walmart links mobile Scan & Shop with printed holiday toy catalog
Browsers can scan pages with their smartphone and add items to their online cart or wish list.
By Robert Williams • Nov. 18, 2019 -
Patagonia opens first Worn Wear store
The outdoor retailer's resale business has opened a pop-up in Colorado, which will exclusively sell used items and products from its new ReCrafted collection.
By Cara Salpini • Nov. 18, 2019 -
What department stores gave up when they gave up on the holidays
Marketing around the season was once about wonderment and less about products and prices. That stoked loyalty — and sold toys.
By Daphne Howland • Nov. 18, 2019 -
A roundup of retail holiday deals
Some retailers are employing competitive pricing, but many are introducing compelling services and ease of logistics for shoppers as ways to compete.
By Kaarin Vembar , Daphne Howland , Ben Unglesbee , Cara Salpini , Caroline Jansen • Nov. 18, 2019 -
ColumnRetail Therapy: The retail Grinch who stole Christmas
Storied department store Harrods dampened the holiday spirit by limiting visits to Santa to those who spend more than $2,500 with the retailer.
By Caroline Jansen • Nov. 15, 2019 -
A quarter of consumers are more brand loyal than last year
But it takes time to build that: More than a third of consumers said they need to make at least five purchases with a brand before considering themselves loyal.
By Lisa Rowan • Nov. 14, 2019 -
PopSugar to launch experiential pop-up shop in NYC for the holidays
Sugar Chalet, which will be located in New York's Bryant Park Overlook, allows the multimedia website to connect with its audience offline.
By Tatiana Walk-Morris • Nov. 13, 2019 -
Saks, Sephora pilot Google's local ads to drive store traffic
Google's local ads now have a more seamless integration with Maps, including branded pins that appear near travel routes.
By Robert Williams • Nov. 13, 2019 -
Leveraging nostalgia: How retailers can build on the warmth of holiday shopping
Tapping into a strong sense of community can build a bond with shoppers — and set retailers apart from the competition.
By Kaarin Vembar • Nov. 11, 2019 -
ColumnRetail Therapy: Hefty wants to do all the talking during the holidays
The brand released party cups with phrases like, "Don't Ask Me Who I'm Voting For" and "Accepting $, Not Advice" to make parties a little bit easier.
By Caroline Jansen • Nov. 08, 2019 -
Is the short holiday season an excuse for retailers to post soft sales results?
There are six fewer days between Thanksgiving and Christmas this year, prompting several companies to begin promotional activity early.
By Caroline Jansen • Nov. 07, 2019 -
Opinion5 reasons catalogs are making a comeback with DTC brands
DTC brands are turning to catalogs to play a vital role in their growth beyond Facebook and Instagram, writes Measured's Trevor Testwuide.
By Trevor Testwuide • Nov. 06, 2019 -
Shopping ads land on YouTube
As competition heats up with Amazon, Google continues to make its popular Shopping ads more visual and interactive.
By Dianna Christe • Nov. 06, 2019 -
Toys R Us Canada, Snapchat partner for AR experience
The toy retailer is integrating its holiday catalog with augmented reality features to showcase gifts.
By Robert Williams • Nov. 05, 2019 -
Birchbox to pop up in 500 Walgreens stores for the holidays
The shop-in-shops will be positioned in a "grab-and-go holiday gifts" format and feature themed boxes, subscription gift cards, travel-sized items and more.
By Cara Salpini • Nov. 05, 2019 -
SponsoredThe need for speed
The ability to implement an eye-catching direct mail campaign in a new market is the key differentiator in a competitive marketplace.
By Jeff Heyman, VP Product Management and Business Development, FedEx Office • Nov. 05, 2019 -
Deep DiveHow to get on Gen Z's wish list this season
A unique assortment is just one part of the challenge, as the young group has high expectations and low loyalty. Here's what brands need to know.
By Cara Salpini • Nov. 04, 2019 -
ColumnRetail Therapy: Tiffany wants to add a little $112K sparkle to the holidays
The jeweler is selling an over-the-top advent calendar filled with things absolutely nobody needs, like sterling silver paper cups and clothespins.
By Caroline Jansen • Nov. 01, 2019 -
Goodwill debuts geofenced mobile ads to attract Gen Z
The promotions will help to monitor the campaign's effect on driving foot traffic into physical locations.
By Robert Williams • Oct. 31, 2019 -
Venmo kicks off rewards program with offers at Target, Sephora
The move comes as the peer-to-peer payments platform prepares to launch a credit card next year.
By Tatiana Walk-Morris • Oct. 30, 2019 -
CMOs are in a 'desperate fight for survival,' Forrester says
A transition to digital is the key force behind the transformation of the role from brand-builders to data-focused, short-term revenue drivers.
By Barry Levine • Oct. 30, 2019 -
NBCUniversal rolls out shoppable ad unit
The media company aims for a more integrated approach to direct-to-consumer sales through smartphones.
By Robert Williams • Oct. 29, 2019 -
Macy's unveils holiday experiences and services
The retailer may have an edge thanks to its long association with the season but must contend with fiercer competition from discounters.
By Daphne Howland • Oct. 29, 2019
