Marketing
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iStock / Jovanmandic
Sponsored by LiveRamp3 steps to building an advertising business
Understanding whether or not your data and channels are of value to others takes time. Each step, however, is necessary to increase the value of your first-party data and kickstart a new revenue stream.
By Alice Stratton • March 08, 2021 -
Cara Salpini for Retail Dive
Kate Spade creative director Nicola Glass to exit
The brand is in the middle of restructuring its leadership roles as it embarks upon a plan for growth.
By Kaarin Vembar • March 05, 2021 -
Explore the Trendline➔
Cody Davis via Unsplash
TrendlineHow personalization shapes the retail industry
As consumer data becomes more readily available, a host of new opportunities (and missteps) has opened up for retailers that want to tap into the potential of rich shopper data.
By Retail Dive staff -
Courtesy of E.l.f. Cosmetics
ColumnRetail Therapy: E.l.f. Cosmetics taps Chipotle for its latest drop
The companies teamed up for a limited-edition collection, which features an avocado-shaped makeup sponge and ingredient-inspired eyeshadow palette.
By Caroline Jansen • March 05, 2021 -
thanyakij, bongkarn. (2019). Retrieved from Pexels.
Report: Most consumers abandon a brand after 3 bad experiences
Many disappointed customers don't complain directly to brands about negative interactions, costing companies revenue, a Coveo report found.
By Maria Monteros • March 04, 2021 -
Bed Bath & Beyond plots 8 private label launches this year
The first brand, Nestwell, will debut in March, with five more following in the next six months.
By Caroline Jansen • March 04, 2021 -
Courtesy of Instagram
Instagram launches Live Rooms in bid to expand livestreaming capabilities
Up to four people can livestream at once, and viewers can buy badges for hosts, as well as use other features such as Shopping and Live Fundraisers.
By Tatiana Walk-Morris • March 03, 2021 -
ThirdLove launches new ad campaign titled “Your Boobs Deserve ThirdLove.” The image was retrieved from that video on Feb. 24, 2021.
ColumnRetail Therapy: ThirdLove encourages women to end their bad 'bra-lationship'
The company launched a humorous ad campaign that depicts a support group for women enduring toxic affairs with bras.
By Maria Monteros • Feb. 26, 2021 -
Courtesy of American Eagle Outfitters
American Eagle creates AR shoppable jeans guide for Snapchat
With fewer customers shopping in-store, the retailer is leaning into social media experiences and its lingerie brand.
By Tatiana Walk-Morris and Cara Salpini • Feb. 26, 2021 -
Daphne Howland/Retail Dive
Macy's Media Network brings in $35M since launch
Debuted in August, the effort mirrors how other retailers are trying to combine existing capabilities in areas like loyalty with advertising sales.
By Peter Adams • Feb. 24, 2021 -
Permission granted by Fjällräven
Deep DiveThe outdoors boom spared many retailers from the harshest impacts of COVID
Outdoor companies faced their share of ups and downs during the pandemic, but a tidal wave of new customers could prime the space for future growth.
By Cara Salpini • Feb. 23, 2021 -
What big-box retailers have to gain from DTC brands
The benefits for a direct-to-consumer brand sitting on a Walmart or Target shelf seem obvious. But mass merchants have a lot to learn from those brands.
By Caroline Jansen • Feb. 22, 2021 -
Permission granted by ThirdLove
ThirdLove expands into loungewear
This launch marks the first real expansion for the DTC brand, which up to this point, has been focused squarely on bras and underwear.
By Cara Salpini • Feb. 19, 2021 -
Retrieved from K-Swiss on February 19, 2021
ColumnRetail Therapy: The Girl Scouts step further into fashion
The organization teamed up with shoe brand K-Swiss to create a special collection of footwear inspired by its famous cookies.
By Caroline Jansen • Feb. 19, 2021 -
Dr. Squatch released its first Super Bowl ad with the tagline, "You're Not A Dish." The image was retrieved from that video on Feb. 17, 2021.
DTC soap brand's first Super Bowl ad reaps rewards in market share
Dr. Squatch's top seller gained 200% in market share in its category on Amazon, according to Profitero.
By Maria Monteros • Feb. 17, 2021 -
Courtesy of Target
Target names new marketing chief amid leadership shuffle
The retailer announced a number of changes to its executive team, including the promotion of Cara Sylvester to the chief marketing and digital officer role.
By Maria Monteros • Feb. 17, 2021 -
Banana Republic names new chief brand officer
Ana Andjelic has 15 years of experience leading luxury lifestyle brands and joins the retailer at a time when the public is rethinking workwear.
By Kaarin Vembar • Feb. 17, 2021 -
Courtesy of Walmart
Walmart+ gains traction 5 months after launch
Less than a year after its release, the subscription service has attracted up to 8.2 million members, a CIRP study found.
By Maria Monteros • Feb. 12, 2021 -
Courtesy of L.L. Bean
L.L. Bean unveils athleisure collection
The launch comes "at a time that feels especially relevant" from a retailer that has sold outdoor and comfortable apparel for more than a century.
By Daphne Howland • Feb. 12, 2021 -
Courtesy of Save the Chimps
ColumnRetail Therapy: A chimp sanctuary will help heal the brokenhearted
Get a piñata with your ex's name on it from Save the Chimps, and a chimpanzee will break it — for a cause, of course.
By Maria Monteros • Feb. 12, 2021 -
Fotolia
Deep DiveMarketers play it safe as pandemic's effects linger
Industry leaders are pinning their hopes on a better year, but experts say marketing likely won't return to normal anytime soon.
By Maria Monteros • Feb. 10, 2021 -
Dick's Sporting Goods expands clearance store concept
The retailer announced it will open four Warehouse stores and one traditional store at a time when much of the industry is challenged.
By Kaarin Vembar • Feb. 10, 2021 -
Pinterest's ascent continues as holidays spur explosive adoption of shopping ads
The platform plans to scale its sales team "significantly" to court advertisers, while investing more in commerce, Story Pins and automation.
By Peter Adams • Feb. 09, 2021 -
Kohl's turns to Eddie Bauer as outdoor sales surge
The off-mall department store last year announced a plan to grow its activewear sales from 20% of its business to at least 30%.
By Daphne Howland • Feb. 08, 2021 -
Courtesy of photographer Devin Allen, Under Armour, UNDR ARMR x DVNLLN
Retailers tout initiatives for Black History Month
But many Black-owned brands are getting swept up in a public relations rush that could undermine their long-term success.
By Daphne Howland • Feb. 05, 2021 -
Courtesy of Lowe's
ColumnRetail Therapy: Lowe's wants couples to celebrate Valentine's Day in its stores
The home improvement retailer is hosting a "Night of Lowemance" where 50 couples will be invited to an in-store splash painting date night.
By Caroline Jansen • Feb. 05, 2021
