Marketing


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    Courtesy of American Girl
    Column

    The Weekly Closeout: American Girl jumps on the podcast bandwagon

    Meanwhile, Stitch Fix named a new head of marketing and Dollar General workers traveled to its annual shareholder meeting to protest working conditions.

    By Retail Dive Staff • May 27, 2022
  • Saks Off 5th unveils tiered loyalty program

    After separating its digital and physical operations, Saks Off 5th launched its loyalty program tailored to its customer base.

    By Tatiana Walk-Morris • May 27, 2022
  • Trendline

    The latest in experiential retail

    With customers returning to in-store shopping, retailers are testing out new store concepts, exiting others and otherwise refining their brick-and-mortar touchpoints.

    By Retail Dive staff
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    Courtesy of PacSun

    Pacsun opens metaverse store, auctions NFTs

    The retailer is venturing into cryptocurrency and the metaverse to attract Gen Z shoppers.

    By Tatiana Walk-Morris • May 26, 2022
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    Drew Angerer via Getty Images

    Google reimagines search beyond '10 blue links'

    At its Marketing Live event, the tech giant expressed a desire to steer digital advertising toward more interactive features, including AR shopping ads in search results.

    By Peter Adams • May 26, 2022
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    Retrieved from Snapchat on May 20, 2022

    Snapchat users can now share eBay listings

    The integration allows eBay sellers to promote products on Snapchat, adding to the social platform's e-commerce features.

    By Tatiana Walk-Morris • May 26, 2022
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    Cara Salpini/Retail Dive

    50 years in: Nike's game plan for winning with women

    The athletics retailer is simplifying its leggings and bra strategies, and emphasizing deeper inclusion as it looks ahead to the next 50 years.

    By May 25, 2022
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    Courtesy of Wayfair

    Wayfair opens first AllModern store

    As losses grow for the home goods retailer, it's looking to expand its physical footprint for all five of its banners.

    By May 25, 2022
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    Permission granted by Kendra Scott

    Kendra Scott unveils engagement ring collection

    The brand continues to enter new product categories as startup and established jewelry retailers vie for capital and market share.

    By Tatiana Walk-Morris • May 24, 2022
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    Caroline Jansen/Retail Dive

    Why this D.C. neighborhood is becoming a hub for DTC brands

    From Warby Parker and Allbirds to Outdoor Voices and Glossier, Georgetown has become the destination of choice for many digitally native brands.

    By May 24, 2022
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    Courtesy of eBay

    EBay to open sneaker pop-up in LA

    The "Wear 'Em Out Store" will lower prices for customers who wear their purchases out of the store. 

    By May 23, 2022
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    Permission granted by Oracle Retail
    Sponsored by Oracle Retail

    Over 26 retailers to speak at Oracle Retail Cross Talk 2022 in Texas

    Join Oracle Retail Cross Talk 2022 in Dallas, Texas, June 15-17 for an exclusive executive industry forum for retailers by retailers.

    By Rose Spicer, Global Senior Director • May 23, 2022
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    Courtesy of Target
    Column

    The Weekly Closeout: Kohl's considers packaged foods and Target partners with Tabitha Brown

    The department store looks into new categories as profit takes a hit, and the author and actress created four collections for the mass merchant.

    By Retail Dive Staff • May 20, 2022
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    Cara Salpini/Retail Dive

    Foot Locker's Nike replacement efforts working 'exceptionally well'

    CEO Dick Johnson said Foot Locker is underpenetrated in "virtually all of our brands outside of our top three." That leaves room for growth.

    By May 20, 2022
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    Courtesy of Business Wire

    2 top Kohl's executives to depart as the retailer gets closer to a sale

    The retailer, which reported a rough first quarter, said Chief Marketing Officer Greg Revelle and Chief Merchandising Officer Doug Howe are leaving.

    By May 19, 2022
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    Courtesy of PayPal Inc.

    Ulta unveils media network powered by data from 37M rewards members

    The beauty brand is leaning into its scale as rivals like Sephora appear to be plotting a similar expansion into advertising.

    By Peter Adams • May 19, 2022
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    Courtesy of Gap

    Gap sets up shop in Roblox to boost teen inclusion, self-expression

    Inspired by its summer ad campaign, the retailer's Club Roblox Boutique is in line with Gen Z preferences around the nascent metaverse space.

    By Chris Kelly • May 18, 2022
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    Daphne Howland/Retail Dive

    Retailers pledge to address racial profiling, unfair treatment of store customers

    Several companies and brands are joining Sephora and the nonprofit Open to All in acknowledging bias and pledging concrete steps to combat it.

    By May 18, 2022
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    Bark

    Bark taps former Nike, Weight Watchers exec as chief marketing officer

    Cindy Gustafson will be responsible for leading the online pet retailer's brand direction and driving growth.

    By May 17, 2022
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    Courtesy of Target

    Target to award $25M in paid media to diverse brands

    While a typical paid media program through Target costs more than $50,000, Roundel Media Fund participants would receive the same reach for $5,000.

    By Chris Kelly • May 17, 2022
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    Courtesy of Wilson Sporting Goods

    Continuing apparel push, Wilson debuts performance tennis collection

    Tennis apparel has been a priority since the company launched its Wilson Sportswear unit last year and is the "main growth vehicle" of that business.

    By May 16, 2022
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    Daphne Howland/Retail Dive
    Column

    The Weekly Closeout: Eddie Bauer CEO exits and Target workers move to unionize

    Damien Huang had only been CEO for about a year, while Target's Christiansburg, Virginia, employees seek higher wages.

    By Retail Dive Staff • May 13, 2022
  • Crate and Barrel names SVP of the metaverse

    Looking to unify growth across its brands, the home goods retailer also promoted two other executives to new roles.

    By May 12, 2022
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    Courtesy of J.C. Penney

    J.C. Penney taps new marketing chief

    John Aylward takes the job next month, in the midst of the struggling department store's latest attempt to reset.

    By May 12, 2022
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    Courtesy of Best Buy

    Best Buy just launched a $200 home pick-up recycling program. Is it necessary?

    For consumers looking to avoid e-waste, retailers are filling a gap left by manufacturers.

    By May 12, 2022
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    Courtesy of Allbirds

    Allbirds' first wholesale deals are with Zalando and Public Lands

    The company's own physical footprint is also performing well, with U.S. stores growing "well in excess of 150%" in the first quarter.

    By May 11, 2022