Marketing

  • A rendering of Wayfair's large-format store in Yonkers, New York.
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    Courtesy of Wayfair
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    Column

    The Weekly Closeout: Kohl’s plans to refinance, Wayfair expands large-format concept

    The department store intends to refinance with a $360 million offering of new senior secured notes, while the home goods retailer said another larger store is on the horizon.

    By Retail Dive Staff • May 16, 2025
  • Two people walking out from a store with a cart full of items.
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    Daphne Howland/Retail Dive
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    Ahead of summer, Target debuts 10K products with thousands priced under $20

    In addition to refreshing its assortment for the warmer months ahead, the mass merchant is offering in-store events throughout June.

    By Tatiana Walk-Morris • May 15, 2025
  • Gen Z and millennials Explore the Trendline➔
    Trendline

    Gen Z and millennials

    If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

    By Retail Dive staff
  • IKEA logo is displayed outside a store.
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    Naomi Baker via Getty Images
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    Ikea adds more ways for loyalty members to earn, redeem points

    The furniture retailer wants to enhance the value customers receive from every interaction, according to Nicole King, customer engagement & loyalty manager at Ikea U.S.

    By Bryan Wassel • May 15, 2025
  • An assortment of Blueland's cleaning products that will be available at Target
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    Courtesy of Blueland
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    Eco-friendly cleaning product company Blueland arrives in over 1,800 Target stores

    The company is bringing nine plastic-free products and exclusive scents to the mass merchant’s stores and website.

    By Tatiana Walk-Morris • May 13, 2025
  • A cake on a white cake stand against a mint green wall. A bowl of lemon slices is positioned in front.
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    Courtesy of Michaels
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    Michaels deepens assortment of baking and entertaining products

    The launch of over 700 items comes as the craft retailer works to capture share left behind in the wake of the Party City and Joann bankruptcies.

    By Howard Ruben • May 12, 2025
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    Shutterstock / U.P.SD

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    Sponsored by Trillora

    Does your brand communications strategy include packaging?

    Your packaging should be a part of your brand communications strategy. Here's a look at the core elements of a brand communications strategy and how to incorporate packaging into each one.

    By Trillora Packaging Solutions • May 12, 2025
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    Permission granted by Liza Amlani, Retail Strategy Group
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    Column

    The Weekly Closeout: Hudson’s Bay lands ‘several’ bids and Trump threatens Mattel with tariffs

    None of the Canadian retailer’s bids are from insiders. Meanwhile, the president responded to the toy brand's statements on diversifying its supply chain.

    By Retail Dive Staff • May 9, 2025
  • Model Ashley Graham wears all black in front of a white backdrop.
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    Courtesy of JCPenney
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    J.C. Penney to launch plus-size collection with model Ashley Graham

    The line will be available both in stores and online starting this fall.

    By Laurel Deppen • May 7, 2025
  • A cat on a blue background playing with a scratch pad that looks like a computer.
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    Courtesy of Target
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    Target refreshes Boots & Barkley pet brand

    Featuring new products and packaging, the private label is also value-priced, with two-thirds of the items selling for less than $10.

    By Howard Ruben • May 2, 2025
  • A store with a sign in orange letters that says "Big Lots!"
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    Daphne Howland/Retail Dive
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    Column

    The Weekly Closeout: NRF chief defends tariffs, Big Lots accelerates store openings

    Matt Shay, CEO of the trade group, called duties “an extraordinarily important tool” for President Trump. Meanwhile, the discount retailer is opening 132 stores this month alone.

    By Retail Dive Staff • May 2, 2025
  • A person with long blond hair, wearing a pink shirt, holds up a photo of another person.
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    Andrew Harnik via Getty Images
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    What a White House-Amazon kerfuffle says about tariffs, prices and talking to customers

    Amazon says it decided against telling shoppers how new duties affect prices, a plan the White House slammed as “hostile and political.” But is it a good idea? Yes and no.

    By • May 1, 2025
  • Sephora "Skin Obsessed" campaign imagery
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    Retrieved from YouTube on April 28, 2025
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    Sephora stakes its claim in skin care with multichannel campaign

    “Skin Obsessed” riffs on the realities of complex self-care routines and the search for reliable products.

    By Jessica Deyo • April 30, 2025
  • Person wearing Apple Vision Pro at Lowe's
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    Courtesy of Lowe's
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    Lowe’s expands in-store pilot of kitchen visualization tech

    After initial tests last year, the home improvement retailer is bringing its Style Studio tech to stores in California and Texas for three months.

    By Howard Ruben • April 30, 2025
  • Windows in the Saks Fifth Avenue New York flagship store feature promotional staging of luxury fashion with logos from Amazon.
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    Courtesy of Luis Guillén/Saks Fifth Avenue
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    Amazon and Saks Fifth Avenue launch luxury e-commerce storefront

    The partnership will feature an assortment of high-end men’s and women’s brands, including Balmain, Stella McCartney and Fear of God.

    By Lara Ewen • April 30, 2025
  • A large cardboard box sits on a welcome mat on the front porch of a house.
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    Courtesy of Amazon
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    Amazon teases July Prime Day

    The announcement comes amid a report that sellers are backing out of the sales event due to tariff costs.

    By • April 29, 2025
  • JJ Watt on a Peloton bike
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    Courtesy of Peloton
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    Peloton chief marketer departs as fitness brand shakes up marketing group

    Moving forward, the company is divvying up marketing duties between a marketing chief and a chief communications officer.

    By Peter Adams • April 29, 2025
  • A person wearing a cross-body water bottle.
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    Courtesy of Stanley 1913
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    ‘We’re not just a hot cup company’: What’s next for Stanley

    Can the water bottle brand live past its virality? Global President Matt Navarro says it already has.

    By • April 29, 2025
  • A person holds a credit card and sits with a laptop on her lap. The screen is open to show a shopping website.
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    FG Trade via Getty Images
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    Online retailers in the US spent an average of $400k on AI last year

    Despite aiming that investment at customer experience, 30% of executives told Storyblok that the tech only slightly improved the shopper’s experience.

    By Tatiana Walk-Morris • April 29, 2025
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    PrathanChorruangsak/ iStock / Getty Images Plus via Getty Images
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    Sponsored by Wunderkind

    Why smarter reporting will define marketing success

    Are you measuring what matters? The 2025 Survey reveals why data alone isn’t driving real impact.

    By Tim Glomb, VP of Digital, Content & AI • April 28, 2025
  • A large white sign reads "Nordstrom Rack" in dark blue capital letters.
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    Daphne Howland/Retail Dive
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    Nordstrom to cut Rack, Last Chance from loyalty points program

    Instead, customers shopping at Nordstrom Rack can receive a 5% discount on eligible purchases with a Nordstrom credit card.

    By Howard Ruben • April 23, 2025
  • A person sitting on a bed hugging a pillow under a duvet cover.
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    Courtesy of Target
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    Target debuts exclusive home collection with Parachute

    The lower-priced line, part of a larger merchandising revamp for Target, comes as the DTC brand has shuttered stores and pulled back on its offerings.

    By Dani James • April 23, 2025
  • A person with white wired headphones and a white bag stands outside a clothing store.
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    Daphne Howland/Retail Dive
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    Most consumers will pay 25% more for their favorite brands

    Positive customer experiences, consistent product quality and long-term brand familiarity drive greater loyalty, a UserTesting study found.

    By Michael Brady • April 23, 2025
  • Two smiling people, one with a dog on a leash and the other with a shopping cart, walk away from a store entrance.
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    Courtesy of Tractor Supply
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    Tractor Supply debuts animal, pet pharmacy service

    Tractor Supply Rx leverages the retailer’s acquisition of online pet pharmacy business Allivet as the company looks to scale its services in stores.

    By Tatiana Walk-Morris • April 22, 2025
  • A person wearing a jacket from Men's Wearhouse's "American Bespoke" collection
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    Courtesy of Men's Wearhouse
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    Men’s Wearhouse expands ‘Made in USA’ program

    The “American Bespoke” collection was designed in partnership with Joseph Abboud and produced in the company’s Massachusetts factory.

    By Howard Ruben • April 21, 2025
  • A person holds a tote bag that contains flowers. The Good Little Garden logo is on the front of the bag.
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    Courtesy of Target
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    Target launches fresh florals brand Good Little Garden

    The retailer is diversifying its private-label offerings as part of a larger merchandising shift, all amid consumer backlash to changes in its DEI efforts.

    By Dani James • April 21, 2025