Marketing
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Courtesy of Whole Foods
ColumnRetail Therapy: Whole Foods, The Weather Channel team up to guarantee summer fun
With the help of meteorologist Stephanie Abrams, the Amazon-owned grocer will give away prizes if consumers' plans are spoiled by rain.
By Caroline Jansen • June 18, 2021 -
Cara Salpini/Retail Dive
Glossier gets back into physical retail with plans for 3 stores
The DTC beauty brand's two permanent stores were shut down due to the pandemic, and these openings replace them.
By Cara Salpini • UPDATED: June 18, 2021 at 2:52 p.m. -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Courtesy of L Brands
Victoria's Secret is (finally) trying to get women's attention
The brand's board will be almost totally female, and its angels have been replaced with a collective of powerful women. Will the turnabout work?
By Daphne Howland • June 17, 2021 -
Retrieved from Reebook on June 16, 2021
Reebok releases first glimpse at new brand direction
With a sale on the horizon, the athletics brand has released a series of videos under the guidance of a new creative team.
By Cara Salpini • June 16, 2021 -
Courtesy of Adidas
Adidas drops leak-proof activewear collection
Joining DTC brand Thinx, the sportswear giant is looking to create products to help athletes deal with their periods.
By Cara Salpini • June 16, 2021 -
Bruce Bennett via Getty Images
CVS to change key loyalty benefit for the first time in 20 years
The retailer will pay back 2% in ExtraBucks just moments after every transaction instead of quarterly.
By Tatiana Walk-Morris • June 16, 2021 -
Courtesy of Verishop
Verishop introduces livestream shopping
Retailers and social media platforms are vying for a share of the livestream shopping market, which is forecast to reach $25 billion by 2023.
By Tatiana Walk-Morris • June 15, 2021 -
Courtesy of Glossier
Glossier promotes Ali Weiss to chief marketing officer
The beauty company joins several other DTC brands that have named chief marketers in recent months.
By Tatiana Walk-Morris • June 14, 2021 -
Retrieved from Gap.
ColumnRetail Therapy: Gap drops first item in Yeezy partnership
The blue round jacket is available for pre-order, but it's gonna cost you — $200 to be exact.
By Maria Monteros • June 11, 2021 -
Courtesy of Netflix
Netflix enters e-commerce fray as subscription growth slows
The streaming giant is working with emerging designers to offer apparel, action figures and decorative items based on its shows and brand.
By Chris Kelly • June 11, 2021 -
Courtesy of Instagram
Instagram debuts tool to help creators earn commission on purchases
The platform seeks to support creators aiming to monetize their audience through brand partnerships, tipping or merchandise sales.
By Tatiana Walk-Morris • June 10, 2021 -
Permission granted by Grove Collaborative
Grove Collaborative taps former Amazon exec as new chief marketer
Jennie Perry spent over nine years at the e-commerce giant, where she led marketing initiatives for Prime and Amazon Fashion.
By Maria Monteros • June 09, 2021 -
Cara Salpini/Retail Dive
Sephora to offer DTC hair care brand Vegamour in stores
The deal ticks multiple boxes for the beauty retailer as it looks to expand clean beauty offerings and bring in more DTC brands.
By Tatiana Walk-Morris • June 09, 2021 -
Permission granted by Peace Out
Deep DiveThe business of normalizing taboo topics
From periods and acne to sex toys and toilet plungers, DTC brands are out to disrupt every eyebrow-raising industry under the sun.
By Maria Monteros • June 08, 2021 -
DTC mattress brand Purple hires new chief marketing, digital officer
The company has hired Patrice Varni to improve its marketing strategy as the COVID-19 pandemic buoys home retailers and brands.
By Tatiana Walk-Morris • June 08, 2021 -
Courtesy of Pinterest
Pinterest introduces Shopping List feature
Users can access products they have saved in one place and receive notifications on price changes as part of an overall expansion of shopping features.
By Tatiana Walk-Morris • June 07, 2021 -
Kate Spade released a video as part of the campaign that features dancers in New York, all wearing face masks. The image was retrieved from its video on June 2, 2021.
Kate Spade tests TikTok with cheery summer campaign
New dance-driven creative ties to a hashtag challenge and aligns with the designer brand's broader push toward linking with joy.
By Natalie Koltun • June 07, 2021 -
Courtesy of Ulta
Deep Dive'Something is changing at Ulta': The legacy Mary Dillon leaves behind as CEO
She grew the beauty retailer from a regional player to a national powerhouse. Her departure marks the end of that high-growth phase.
By Cara Salpini • June 07, 2021 -
Retrieved from Miller Lite on June 02, 2021
ColumnRetail Therapy: Miller Lite, New Balance create dad-inspired beer koozie
Reminiscent of the ultimate "dad shoe," the 624 Trainer, the brands came together to make a product perfect for summer barbecues.
By Caroline Jansen • June 04, 2021 -
Courtesy of Target
Target, Walmart announce overlapping sales events to rival Amazon
When the e-commerce giant announced Prime Day, two of its biggest competitors responded by plotting their own deal days for 24 hours earlier.
By Maria Monteros • June 03, 2021 -
Courtesy of Bed Bath & Beyond
Bed Bath & Beyond adds 3 more private labels to lineup
The brands — which span organization, home decor and kitchen — will launch by mid-July ahead of the back-to-college shopping season.
By Caroline Jansen • June 02, 2021 -
Courtesy of Ulta
Ulta joins the Fifteen Percent Pledge in bid to diversify assortment
The news builds upon an earlier commitment to double Black-owned brands at the beauty retailer by the end of the year.
By Cara Salpini • June 02, 2021 -
Courtesy of Amazon
Prime Day is June 21-22, but Amazon is starting deals now
The 48-hour sales event, widely seen as a way to boost the online giant's membership program, is increasingly leveraged by other retailers as well.
By Daphne Howland • June 02, 2021 -
Courtesy of CashApp - Square
Google to add Square sellers' direct product listings on search, shopping platforms
Merchants can add their product catalog to various other features as well, including the images and maps features, and YouTube.
By Tatiana Walk-Morris • June 01, 2021 -
Courtesy of Birchbox
Birchbox launches refillable beauty brand Re.fil
A lip balm is the first product under the new private label, though co-founder and CEO Katia Beauchamp is already thinking about other items.
By Cara Salpini • June 01, 2021
