Marketing
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Retrieved from Vans on April 09, 2021
ColumnRetail Therapy: The unlikely collab between Zabar's and Vans
The famous Upper West Side grocery store teamed up with the footwear brand for its "Foot the Bill" initiative aimed at supporting local businesses.
By Caroline Jansen • April 09, 2021 -
Tractor Supply adds new loyalty program perks
All Neighbor's Club members will receive points per dollar spent in addition to new benefits awarded to every tier level.
By Tatiana Walk-Morris • April 09, 2021 -
Explore the Trendline➔
Cody Davis via Unsplash
TrendlineHow personalization shapes the retail industry
As consumer data becomes more readily available, a host of new opportunities (and missteps) has opened up for retailers that want to tap into the potential of rich shopper data.
By Retail Dive staff -
Retrieved from Zulily on April 07, 2021
Zulily showcases eco-friendly items in first Sustainability Shop
The shop will sell products that are reusable, made from recycled materials or recognized by a third party as meeting certain sustainability standards.
By Tatiana Walk-Morris • April 09, 2021 -
Best Buy
Best Buy pilots $200 membership
Best Buy Beta comes with perks, including free installations, member pricing and unlimited Geek Squad technical support.
By Kaarin Vembar • April 08, 2021 -
Cara Salpini/Retail Dive
Teen love for Nike appears to be unshakable
The brand continues to rank No. 1 among this cohort, which is also concerned about racial equality and the environment, Piper Sandler found.
By Daphne Howland • April 08, 2021 -
EMarketer: Amazon's share of US digital ad market hits 10% for first time
Google's ad business is most threatened by Amazon's growth as marketers shift their search spending to reach online shoppers.
By Robert Williams • April 07, 2021 -
Retail is the top advertiser on Facebook, study says
Over the past year, retail's share of Facebook advertisers has grown from 15% to 17%, with 64% of retail advertisers returning.
By Tatiana Walk-Morris • April 07, 2021 -
J. Crew elevates Madewell execs to tackle marketing, digital
Three of four appointments to the company's senior management team are Madewell execs gaining more responsibility.
By Maria Monteros • April 07, 2021 -
Retrieved from Glossier on April 05, 2021
Glossier taps L'Oréal exec for VP of brand
Kleo Mack will be responsible for growing the brand globally, including overseeing brand marketing and strategy.
By Cara Salpini • April 06, 2021 -
Permission granted by Dick's Sporting Goods
Dick's debuts experiential House of Sport store concept
The newest store concept from the athletics retailer will feature a field, a rock wall, golf simulators and a variety of services.
By Cara Salpini • April 05, 2021 -
Courtesy of Proof
Proof launches new underwear line at Target
The period-proof underwear brand snagged a partnership with Target a year after it launched.
By Maria Monteros • April 05, 2021 -
Courtesy of H&M
H&M features cactus leather in latest collection
After years of research and experiments with new materials, the retailer debuted the first collection in its sustainability series.
By Tatiana Walk-Morris • April 05, 2021 -
Courtesy of Touchland
Deep Dive9 emerging DTCs to watch in 2021
A lot has changed since Warby Parker and Dollar Shave Club entered the scene. In an increasingly crowded space, brands need to find what sets them apart.
By Caroline Jansen • March 30, 2021 -
Courtesy of Tommy Hilfiger
Tommy Hilfiger hires former Gap exec as CMO
Alegra O'Hare will be responsible for the brand's global marketing strategy, engaging with existing consumers and acquiring new ones.
By Tatiana Walk-Morris • March 26, 2021 -
Permission granted by Miller Lite
ColumnRetail Therapy: Miller Lite serves a whiff of classic bar aromas
Missing the bar ambiance? Say no more: The beverage company launched a limited line of bar-scented candles.
By Maria Monteros • March 26, 2021 -
Permission granted by Care/of
Wellness brand Care/of to drop new vitamin line at Target
The DTC brand's brick-and-mortar partnership will include three different multivitamins and five benefit-led blends.
By Maria Monteros • March 25, 2021 -
Permission granted by Anthropologie
Anthropologie unveils first digital-only catalog on Pinterest
The social media platform has seen 80% growth in engagement with shoppable items over the past year.
By Robert Williams • March 24, 2021 -
Courtesy of Bed Bath & Beyond
Bed Bath & Beyond kicks off private label rollout with Nestwell launch
Chief Merchandising Officer Joe Hartsig discusses the first of eight owned brands set to debut this year and how they fit into the retailer's turnaround plan.
By Caroline Jansen • March 22, 2021 -
Retrieved from Staff on March 19, 2021
ColumnRetail Therapy: This DTC brand takes the plunge
Just when you thought every category had been "disrupted" by a direct-to-consumer brand, Staff made its bet on a bathroom essential.
By Caroline Jansen • March 19, 2021 -
Wayfair names new chief marketer
Bob Sherwin will succeed Ed Macri, who served as chief marketing and product officer and has been with the online retailer for the past 14 years.
By Caroline Jansen • March 17, 2021 -
Daphne Howland/Retail Dive
Nordstrom debuts interactive livestreams
In the last year, in response to the pandemic, the retailer launched virtual styling services and enabled shoppable social media.
By Daphne Howland • March 17, 2021 -
Daphne Howland/Retail Dive
Who's the 'department store' now?
Big boxes, specialty stores and discounters have stolen share from department stores for years. Now some, most notably Target, are stealing their merchandising playbook too.
By Daphne Howland • March 15, 2021 -
Courtesy of David's Bridal
David's Bridal, Betsey Johnson partner on shoe collection
The collection, which includes pumps as well as platform sneakers, is the latest offering from the retailer as it grows its products and tech experiences.
By Kaarin Vembar • March 12, 2021 -
Mashable launches new virtual home experience titled “Mashable Home.” The image was retrieved from that virtual tour on March 9, 2021.
Mashable launches shoppable virtual home featuring Walmart products
The virtual home includes shoppable hotspots where users can purchase the big-box retailer's springtime merchandise.
By Maria Monteros • March 10, 2021 -
Unilever released a video as part of the campaign to remove the word "normal" from its advertising. The image was retrieved from its video on March 9, 2021.
Unilever bans use of 'normal' in beauty packaging, ads in bid to break stereotypes
The company faced a reckoning over its promotion of harmful beauty standards last year, rebranding skin-lightening line Fair & Lovely as Glow & Lovely.
By Peter Adams • March 10, 2021
