Marketing
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Store concept b8ta expands into fashion, lifestyle
A year after Macy's investment, the "retail as a service" platform is moving beyond electronics at a location dubbed "Forum" in Los Angeles.
By Daphne Howland • Oct. 17, 2019 -
Lady Gaga, Rihanna and the Kardashians: The rise of celebrity retailers
While businesses have often seen other stores in their niche as the biggest competitors, celebrities are becoming a force to be reckoned with.
By Kaarin Vembar • Oct. 17, 2019 -
Victoria's Secret ushers in uncertainty amid corporate job cuts
The brand's motives for slashing some 50 positions are unclear, following an optimistic shareholders meeting just last month.
By Daphne Howland • Oct. 11, 2019 -
Retailers spent 6% less on holiday ads in 2018
Social media and digital advertising took the lead in spending growth.
By Tatiana Walk-Morris • Oct. 11, 2019 -
ColumnRetail Therapy: Best friends on the lam edition
If you are suspected of funneling foreign funds to politicians you are going to need some products to support those life decisions.
By Kaarin Vembar • Oct. 11, 2019 -
Michael Kors doubles active users with Facebook Messenger tie-in
The fashion brand's campaign for a new fragrance lets users enter a chance to meet model Gigi Hadid.
By Robert Williams • Oct. 11, 2019 -
Private label sales growing four times faster than national brands
A looming recession will only fortify private labels at a time when mass merchants and grocers have upped their game, says Coresight Research.
By Daphne Howland • Oct. 09, 2019 -
Study: Social media overtakes print for 1st time in global ad spending
Advertisers will boost their spending on social platforms 20% to hit $84 billion this year, Zenith forecasts.
By Robert Williams • Oct. 09, 2019 -
Deep DiveThe department store of the 21st century isn't Macy's
The retailer has whittled its footprint, embraced fresh concepts and unleashed a new strategy. But the magic? It's now found elsewhere.
By Daphne Howland • Oct. 09, 2019 -
New Toys R Us turns to Target to support online sales
The resurrected toy retailer relaunched its website and packed it full of advice and tips for shoppers, but is leaving actual sales to the retail giant.
By Ben Unglesbee • Oct. 08, 2019 -
Adidas first to sell shoes via Snapchat game
Dick's Sporting Goods is also partnering on "Baseball's Next Level" to let gamers buy limited-edition cleats displayed in retro graphics.
By Robert Williams • Oct. 08, 2019 -
Victoria's Secret turns to UK's Bluebella in brand refresh
The company appears to be tweaking its sexy image to one of empowerment as it stakes its comeback in part on collaborations.
By Daphne Howland • Oct. 07, 2019 -
Deep DiveWho really killed Blockbuster?
With one store left in the world, the video rental chain's approaching extinction is a reminder of all the things that can go wrong in retail.
By Ben Unglesbee • Oct. 07, 2019 -
Over half of shoppers use subscription box services
Dollar Shave Club leads the pack as more retailers and brands introduce subscription services.
By Tatiana Walk-Morris • Oct. 04, 2019 -
ColumnRetail Therapy: Skechers is the younger sibling that can't stop copying Nike
The Oregon-based sportswear retailer is suing the casual footwear brand, alleging it "Skecherized" its designs.
By Caroline Jansen • Oct. 04, 2019 -
Google intros price-tracking, enhanced visual search in latest e-commerce bid
Two updates show the search giant ramping up an e-commerce battle with Amazon and Pinterest during the holiday shopping season.
By Peter Adams • Oct. 04, 2019 -
Kardashian-Jenner family launches apparel resale business
The new venture taps into a lucrative apparel trend that is growing as shoppers both look for deals and support sustainability efforts.
By Kaarin Vembar • Oct. 03, 2019 -
OpinionBlack Friday: Influencer marketing tips to add to your shopping list
Work early, partner with influencers you trust and focus on the right kind of content, Magda Houalla, head of brand strategy at AspireIQ, writes.
By Magda Houalla • Oct. 02, 2019 -
Stein Mart revamps loyalty program
In addition to doubling the number of points earned through its credit card, a pilot program is also in the works to expand rewards beyond cardholders.
By Lisa Rowan • Oct. 02, 2019 -
Neiman Marcus introduces 'Clean Beauty' online shop
The move follows a trend of retailers highlighting products that have safe or environmentally friendly ingredients.
By Tatiana Walk-Morris • Oct. 02, 2019 -
Adidas, Levi's, Michael Kors test product launch alerts on Instagram
Users will receive a reminder 15 minutes before a product drop, giving them time to prepare before limited-edition items sell out.
By Robert Williams • Oct. 01, 2019 -
Gen Z sways household buying decisions after seeing Snapchat ads
Though the majority of the group aren't the primary household purchasers, 63% of sales for CPG advertisers were linked to ads seen only by the demographic.
By Natalie Koltun • Sept. 30, 2019 -
Mattel challenges norms with customizable, gender-inclusive doll line
Kids don't want their toys dictated by gender norms, according to the toymaker's research.
By Barry Levine • Sept. 30, 2019 -
ColumnRetail Therapy: Hefty's new product is hot garbage
The brand unveiled limited-edition trash bags with phrases like "Feeling like garbage today" so consumers can channel their trashiest selves.
By Caroline Jansen • Sept. 27, 2019 -
Inventory-free showrooms 'super-charge' customers
Shoppers interacting with a brand at a physical location bought more, spent more and returned less, according to new academic research.
By Daphne Howland • Sept. 27, 2019
