Marketing


  • A person stands on stage and makes a presentation about Google's AI products
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    Courtesy of Google
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    Google to bring ads to new AI Overview as part of search transformation

    At Marketing Live, the company also outlined how it’s enhancing shopping ads and supporting complex purchase decisions with generative AI.

    By Peter Adams • May 22, 2024
  • Shoe brand Kizik opens at Mall of America
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    Courtesy of Kizik
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    After opening Mall of America location, Kizik plots first East Coast store

    As it works to build out its physical footprint, the hands-free footwear brand plans to open a store at the King of Prussia mall in Pennsylvania on June 14.

    By May 22, 2024
  • Trendline

    The latest in experiential retail

    With customers returning to in-store shopping, retailers are testing out new store concepts, exiting others and otherwise refining their brick-and-mortar touchpoints.

    By Retail Dive staff
  • A white brick Lululemon storefront in WIlliamsburg, Virginia
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    Dani James/Retail Dive
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    Lululemon restructures product, marketing teams as Chief Product Officer Sun Choe exits

    The roles of chief brand officer and global creative director will expand as Choe leaves for a new opportunity and won't be replaced.

    By May 22, 2024
  • Interior shot of a Party City's balloon service area.
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    Courtesy of Party City
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    Party City to re-open 3 stores featuring new format

    The locations in Maryland, Florida and New Jersey have new design elements including a “balloon shopping experience” and “birthday worlds.” 

    By Tatiana Walk-Morris • May 21, 2024
  • Exterior of Target store
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    Sam Silverstein/Retail Dive
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    Target to cut prices on 5K items

    The initiative follows several recent moves by the retailer to appeal to value and price-sensitive consumers.

    By May 20, 2024
  • Four people wearing items for Figs' partnership with The U.S. Olympic & Paralympic Committee and The LA28 Olympic and Paralympic Games
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    Courtesy of Figs
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    Figs will outfit hundreds of healthcare professionals at the Summer Olympics

    The scrubs brand formed a multiyear agreement with The U.S. Olympic and Paralympic Committee and The LA28 Olympic and Paralympic Games.

    By Howard Ruben • May 20, 2024
  • Grocery products.
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    Courtesy of Walmart
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    Walmart wants shoppers across incomes to feast on its new private brand

    Findings from Numerator suggest the retailer’s bettergoods line appeals to lower-income and higher-income consumers, but for different reasons.

    By Catherine Douglas Moran • May 20, 2024
  • A Target storefront with the company's signature red color scheme and bullseye logo
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    Courtesy of Target
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    Target captures ‘That Target Feeling’ in new ad campaign

    The big-box retailer has drawn inspiration from its social media following for its latest campaign.

    By Tatiana Walk-Morris • May 20, 2024
  • Kelsey Plum posing in Skims' latest campaign
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    Courtesy of Skims
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    WNBA players star in Skims latest campaign

    Candace Parker, Kelsey Plum, Cameron Brink and others are featured just months after the brand was named the official underwear partner of the WNBA.

    By Howard Ruben • May 17, 2024
  • A Dollar General storefront at dawn or dusk with an empty parking lot
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    Permission granted by Dollar General
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    Column

    The Weekly Closeout: Dollar General taps store operations exec as PetSmart searches for a chief toy tester

    Lee DeVille will lead operations for three of the discounter’s retail divisions. But the pet retailer’s new role requires a furrier candidate.

    By Retail Dive Staff • May 17, 2024
  • Corporate executives talking about data
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    gorodenkoff via Getty Images
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    Chief marketers enter ‘era of less’ as budgets plunge below pre-pandemic levels

    Nearly two-thirds of marketers believe they don’t have the resources to execute 2024 strategies, while some are pinning their hopes on AI, per Gartner.

    By Peter Adams • May 17, 2024
  • Pinterest and "Real Simple" magazine's shoppable "Best & Brightest" issue.
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    Courtesy of Pinterest
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    Pinterest teams with Real Simple for magazine’s first shoppable issue

    The issue, which leverages QR codes that lead to curated Pinterest boards, highlights over 120 products and expands the platform’s bid to publishers. 

    By Jessica Deyo • May 17, 2024
  • Mindy Kaling and others modeling pieces from the celebrity's second collection with Andie Swim.
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    Courtesy of Andie Swim
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    Mindy Kaling and Andie Swim launch second collection together

    The summer camp-themed capsule includes cover-ups, two-piece suits and one-piece suits and comes as the swimwear market heats up.

    By May 16, 2024
  • Billowy clouds in a blue sky above a storefront.
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    Daphne Howland/Retail Dive
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    Best Buy updates mobile app with personalization, discovery features

    The electronics retailer is adding elements like Shop with Videos, Best Buy Drops and other additions to promote its products.

    By Tatiana Walk-Morris • May 16, 2024
  • Close-up of a person browsing Costco products on Uber
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    Photo illustration: Costco; Getty Images

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    Uber takes on Instacart with expanded Costco partnership

    The club retailer is now available on Uber Eats in several unspecified locations across the U.S., Canada, Mexico and Japan, with more to come.

    By Catherine Douglas Moran • May 16, 2024
  • Lulus and Levi's team roll out new capsule to be sold at Lulus
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    Courtesy of Lulus
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    Lulus partners with Levi’s on new collection

    The denim-inspired capsule will be sold at Lulus’ Los Angeles store and is part of the brand’s curation strategy.

    By May 15, 2024
  • A two-story Gap clothing store, with a GAP sign in white letters on a blue square.
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    Courtesy of Gap Inc.
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    Gap Inc. selects Omnicom as media agency of record, reorganizes key media functions

    The apparel marketer created a Marketing Shared Services organization to unite core media functions as it works to revitalize its brands.

    By Chris Kelly • May 15, 2024
  • Person wearing a pink blazer and gray shirt and sunglasses with arms outspread.
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    Permission granted by DXL
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    Destination XL marketing campaign focuses on ‘clothes that actually fit’

    The multichannel effort, which is being tested in three markets, focuses on “simplicity, quality, and fit,” CEO Harvey Kanter said. 

    By Tatiana Walk-Morris • May 15, 2024
  • Digital images of Reebok shoes as part of Reebok Impact.
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    Courtesy of Reebok
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    Reebok launches custom AI sneaker experience on Instagram

    With Reebok Impact users can share a photo memory on the social media platform to generate a digital shoe.  

    By Tatiana Walk-Morris • May 15, 2024
  • A person reading a book.
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    Courtesy of Amazon
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    Amazon’s latest shopping event is a book sale

    The e-commerce giant has produced a series of themed discount shopping days going into the summer. 

    By May 15, 2024
  • Hilma added to Walmart's health aisle for digestive relief
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    Courtesy of Hilma
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    Hilma expands wholesale reach with Walmart deal

    Three of the DTC brand’s products are available at Walmart, as the retailer bolsters similar deals with Target and Walgreens.

    By May 14, 2024
  • Five pieces of clothing, with a cardboard box to the right that says "Stitch Fix."
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    Courtesy of Stitch Fix
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    Stitch Fix chief merchant is out

    Loretta Choy, who also led client services, left the company. The e-tailer has said it’s working on major changes to its merchandising and customer experience.

    By May 14, 2024
  • A person holding a surfboard featuring the new Lilly Pulitzer logo. Another person is in the background holding a surfboard that says "Dive In"
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    Courtesy of Lilly Pulitzer
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    Lilly Pulitzer unveils new logo for the first time in over 15 years

    The move is part of a broader brand refresh that is intended to modernize the 65-year-old resort apparel company.

    By May 13, 2024
  • A collage of rainbow-decorated items including a "Take Pride" logo, T-shirt, bag and person wearing a dress.
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    Courtesy of Target
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    How Target will celebrate Pride this year

    After last year’s massive backlash, the retailer’s collection won’t include items for children and will be sold only in some stores and online.

    By May 13, 2024
  • Two people wearing items from Eastside Golf's women's line.
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    Courtesy of Eastside Golf
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    Eastside Golf launches first women’s line

    The brand’s women’s collection will roll out in three phases and features more than 20 items, including tracksuits, dresses and polos.

    By Howard Ruben • May 10, 2024