Marketing
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Nike's new product drop has 'Fortnite' characters sporting signature kicks
Limited-edition skins for the massively popular online game wear digital variants of Jordan Brand's Air Force 1s.
By Peter Adams • May 23, 2019 -
Top 5 women's underwear brands losing market share
However, American Eagle-owned Aerie has doubled its growth between 2013 and 2018, according to a Coresight Research report.
By Kaarin Vembar • May 23, 2019 -
Reuters: Walmart to host 1st event pitching ad business
Consultants believe an event debuting next week called 5260 is intended to win over more of the ad budgets currently flowing toward Google.
By Peter Adams • May 22, 2019 -
Nectar parent rebrands as Resident, unveils furniture line
The move pushes the company, which operates mattress brands Nectar and DreamCloud, further into the home furnishing space.
By Caroline Jansen • May 22, 2019 -
Urban Outfitters to launch apparel rental service
The retailer joins Ascena's Ann Taylor, Express, American Eagle and, of course, Rent the Runway in offering clothing rental in lieu of purchase.
By Daphne Howland • May 21, 2019 -
TechStyle pilots integration with Google's Shoppable Ads
The parent company of Fabletics, Savage X Fenty and JustFab teamed with social commerce platform Curalate to test the new ad format.
By Robert Williams • May 21, 2019 -
Wrangler cashes in on 'Old Town Road' with scannable denim
Mobile users can scan the back pocket of their jeans to unlock exclusive content and view a new capsule collection inspired by Lil Nas X's viral hit.
By Robert Williams • May 21, 2019 -
Target's Goodfellow private label moves into men's grooming
Products range from beard oil to cologne and body wash, and all will be priced between $3.99 and $16.99.
By Cara Salpini • May 20, 2019 -
Mobile marketing efforts of retailers disappoint C-suite execs
Only 37% of respondents said the industry is effectively using the medium, according to a survey by experience marketing agency George P. Johnson.
By Robert Williams • May 20, 2019 -
Macy's summer campaign heads outside with Pinterest Pincodes
This summer, visitors to gathering places like the Santa Monica Pier will be able to use their phones to scan and shop fashions curated for that location.
By Dianna Christe • May 20, 2019 -
SponsoredHow relevant messaging impacts customer retention and loyalty
Offering your customers a relevant message, on a relevant channel, at the time when they’re interested creates a level of personalization that crafts a better overall customer experience.
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SponsoredFour questions to ask when choosing a marketing automation platform for e-commerce
With the sheer amount of marketing automation platforms that currently exist, how can you know you’ve chosen the best one?
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ColumnRetail Therapy: The dream of the '90s is alive in retail
Everyone's favorite digital pet, Tamagotchi, makes a comeback in the U.S.
By Caroline Jansen • May 17, 2019 -
H&M expands loyalty program to US
The approach is fairly conventional but had already garnered more than 35 million members before the extension.
By Daphne Howland • May 17, 2019 -
Study: Mobile gaming more popular than social media
Tapjoy found that people are likely to pay attention to ads in mobile games, ahead of the internet, magazines and billboards.
By Robert Williams • May 17, 2019 -
What the Harry's acquisition means for retailers
Yet another startup has been scooped up by a consumer products giant hoping to profit from its close connection to customers.
By Daphne Howland • May 16, 2019 -
Rent the Runway brews up brand awareness with Compass Coffee promotion
The apparel rental retailer is taking over coffee shops in Washington, D.C., this week to boost its Unlimited subscription.
By Cara Salpini • May 16, 2019 -
Why retailers are flooding the Sunshine State
Rapid population growth in Florida, particularly among millennials, is escalating a battle royale among specialty players, discounters and conventional chains.
By Krishna Thakker • May 15, 2019 -
Clean beauty brand to launch at 1,400 Target stores
The first brand from Offspring Beauty, a subsidiary company connected to Who What Wear, touts clean ingredients and low prices for its entry into the space.
By Cara Salpini • May 14, 2019 -
SponsoredThree reasons to adopt an omnichannel marketing strategy, backed by data
While omnichannel marketing sounds great in theory, many ecommerce marketers are having trouble justifying its implementation.
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Sears' new logo panned by customers
The rebranding campaign comes as the retailer tries to shake off years of turmoil and negative publicity.
By Ben Unglesbee • May 13, 2019 -
Instagram unveils curated @shop account to showcase online merchants
The new account will feature community trends including fashion, beauty and home decor.
By Robert Williams • May 13, 2019 -
ColumnRetail Therapy: #Class runs through this company's veins
Bask, a New York-based brand, unveiled a beach towel and blazer hybrid that makes looking pretentious this summer easier.
By Caroline Jansen • May 10, 2019 -
Nike runs shoppable Snapchat lens to support women's soccer
On May 9 only, fans could virtually try on team jerseys and make direct purchases ahead of the FIFA Women's World Cup next month.
By Robert Williams • May 10, 2019 -
Deep DiveBelk lays its 130-year legacy on the line
The department store thrived in the South for over a century. Now it's turning to a New York agency to rebrand for a new retail era.
By Daphne Howland • May 08, 2019
