Marketing


  • Sephora storefront.
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    Daphne Howland/Retail Dive
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    Sephora to redesign entire store fleet

    The changes range from minor updates to overhauls, as the beauty company embarks on the largest capital project in its history.

    By Jan. 14, 2025
  • An internal shot of Burberry's shop-in-shop inside of Saks in New York City.
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    Courtesy of Courtesy of Luis Guillén for Saks
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    ASAP Rocky, a Burberry scarf and the ‘road back to authenticity’

    CEO Joshua Schulman’s turnaround plan focuses on the outerwear and scarf categories — and it might be working.

    By Jan. 14, 2025
  • Trendline

    The latest in experiential retail

    With customers returning to in-store shopping, retailers are testing out new store concepts, exiting others and otherwise refining their brick-and-mortar touchpoints.

    By Retail Dive staff
  • A diptych shows a trio of people sporting Walmart gear next to a photo of an individual wearing a Walmart bucket hat and T-shirt
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    Permission granted by Walmart
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    How Walmart’s latest brand refresh reinforces bigger digital ambitions

    The first such update since 2008 for the big-box store introduces more vibrant colors and promotes its spark logo as a stronger stand-alone brand asset.

    By Peter Adams • Updated 8 hours ago
  • A photo of a Big Lots storefront.
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    Permission granted by Big Lots
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    Column

    The Weekly Closeout: Ulta’s future and Big Lots’ store-saving deal

    The beauty retailer named a new CEO while Big Lots closed on a sale agreement that will enable it to keep hundreds of stores open.

    By Retail Dive Staff • Jan. 10, 2025
  • The TikTok app is displayed on an Apple iPhone.
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    Photo Illustration by Drew Angerer via Getty Images
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    How TikTok Shop is changing the way brands reach customers

    As a potential ban looms, brands like Nike and E.l.f. Beauty are leveraging the social media platform to win over Gen Z.

    By Updated Jan. 10, 2025
  • People walking past and into a store.
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    Daphne Howland/Retail Dive
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    Target to add 2K items to wellness assortment

    The retailer will price more than half of the products under $10 and hundreds will be exclusives.

    By Jan. 9, 2025
  • Three children in bright clothing face the camera.
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    Courtesy of Bluestar Alliance
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    These 5 tween retailers once dominated the space. Here’s where they are now.

    Brands like Wet Seal and Delia’s have since faded from the spotlight as stores failed to keep up with the changing needs of new generations.

    By Jan. 9, 2025
  • An image of a red scooter with a DoorDash bag on it.
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    Permission granted by DoorDash
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    DoorDash enters deal with Ibotta to expand digital promotions offering

    The tie-up aims to push savings opportunities and coupons to shoppers on everyday purchases across categories, such as beauty and home improvement.

    By Peyton Bigora • Jan. 8, 2025
  • Close-up of a hand holding a phone against a dark green backdrop
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    Courtesy of Instacart
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    Holiday e-commerce hits a record as shoppers choose phones over stores

    Consumers sought out deals but inflation didn’t really tamp down demand during the season, according to the latest figures from Adobe Analytics.

    By Jan. 8, 2025
  • A shopper holds multiple shopping bags.
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    Leon Neal via Getty Images
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    8 retail trends to watch in 2025

    Each year brings unique headwinds and tailwinds. From increased attention on DEI efforts to the shifting nature of DTC, this is what we’ll be following in 2025.

    By Retail Dive Staff • Jan. 7, 2025
  • An assortment of Fine'ry's fragrances targeting the men's market.
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    Courtesy of Fine'ry
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    With latest launch, Fine’ry targets the men’s fragrance market

    The move was “a natural next step for Fine’ry,” according to Nadia Khan, senior vice president of brand marketing at parent company Maesa.

    By Jan. 7, 2025
  • A view of a Dr. Martens store as people pass by.
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    Gareth Cattermole via Getty Images
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    Dr. Martens creative director steps down after a decade

    Darren McKoy said he was ready to embrace new opportunities and creative challenges, and the footwear company hasn’t named a replacement.

    By Laurel Deppen • Jan. 7, 2025
  • A plane flys over a J.C. Penney storefront.
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    Justin Sullivan via Getty Images
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    J.C. Penney hires agency Mischief, seeking bigger creative swings

    Disruptor shop Mischief is tasked with developing a new creative platform and delivering bold marketing for the department store chain. 

    By Peter Adams • Jan. 7, 2025
  • Five cans of Athletic Brewing's flagship beers
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    Courtesy of Athletic Brewing
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    Inside Athletic Brewing’s marketing as reach expands for nonalcoholic beer

    Chief Marketing Officer Andrew Katz explains how a new multimillion-dollar campaign is part of the brand’s efforts as the “big guys” enter the nonalcoholic beer category.

    By Chris Kelly • Jan. 7, 2025
  • The TikTok app is displayed on an Apple iPhone.
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    Photo Illustration by Drew Angerer via Getty Images
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    TikTok Shop expands collectibles categories

    The social commerce company is broadening its collectibles and focusing on authentication, as a potential U.S. ban looms.

    By Tatiana Walk-Morris • Jan. 3, 2025
  • Did Costco just reset the narrative around DEI?

    In contrast to a slew of companies, the warehouse retailer has forcefully rejected an anti-DEI shareholder proposal as bad for business.

    By Jan. 3, 2025
  • A stack of bags in various colors, all with bright patterns.
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    Courtesy of Vera Bradley
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    Column

    The Weekly Closeout: Vera Bradley urged to sell and Fleet Feet makes an acquisition

    Fund 1 Investments in a letter pushed the accessories brand to consider strategic alternatives, while the footwear retailer bought South Sound Running.

    By Retail Dive Staff • Jan. 3, 2025
  • A Nike storefront at The Grove shopping center in Los Angeles, California.
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    Cara Salpini/Retail Dive
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    Nike CEO: Wholesale partners ‘feel we’ve turned our back on them’

    Elliott Hill, who just took over the top spot in October, vowed a return to stronger relationships with its partners as sales fell 8% in Q2.

    By Dec. 20, 2024
  • Walmart cart outside of a Florida supermarket on Nov. 18 24
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    Joe Raedle via Getty Images
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    The Weekly Closeout: Walmart to invest $1.3B in Chile and what Nike’s stumble means for Foot Locker

    The big-box retailer’s plans include 70 new stores across Chile, while the sportswear giant’s DTC about-face could be a boon to Foot Locker.

    By Retail Dive Staff • Dec. 20, 2024
  • Person shops online with a Christmas tree in the background.
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    NoSystem images via Getty Images
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    Nearly half of Gen Z shoppers to buy holiday gifts from Chinese marketplaces

    Though U.S. shoppers are slow to trust it, Temu has become the top Chinese e-commerce platform, surpassing competitors like Shein and TikTok Shop, an Omnisend survey found.

    By Tatiana Walk-Morris • Dec. 19, 2024
  • A rack of clothing under a sign that reads "Perfect Moment"
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    Retrieved from Perfect Moment on December 18, 2024
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    Perfect Moment opens third seasonal store in the Austrian Alps

    The location at the Kitzbühel ski resort will feature best-selling products, as well as host in-store events.

    By Howard Ruben • Dec. 18, 2024
  • Mall setting with shoppers walking
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    Emily Elconin via Getty Images
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    Nearly half of consumers feel ignored by marketers: Here’s what the numbers say

    Among consumers who feel ignored, 75% would rather support brands that align with their values, iHeartMedia’s research found.

    By Sara Karlovitch • Dec. 18, 2024
  • An entrance at the Christiana Mall in Delaware in 2024
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    Nate Delesline III/Retail Dive
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    Over 157M expected to shop in stores, online on Super Saturday

    According to the NRF, half of those with shopping to finish will do so online, while 37% will head to department stores.

    By Dec. 17, 2024
  • Worried man sitting on a couch looks at a laptop.
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    Kosamtu via Getty Images
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    Slow website? It’ll cost you.

    Three-quarters of consumers have simply abandoned a cart because of a slow website, Liquid Web found.

    By Kristen Doerer • Dec. 17, 2024
  • A young person sits at a desk in front of a computer while a Christmas tree is in the background.
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    Krisada tepkulmanont via Getty Images
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    AI to influence over $200B in holiday sales

    That’s a 12% increase compared to last season as retailers leverage the tech to drive personalization, according to a Salesforce report. 

    By Tatiana Walk-Morris • Dec. 17, 2024