Marketing

It's been a big year for visual search, and the technology is taking another step into retailer's storefronts through the Target-Pinterest partnership.

The youngest generation wants more AR, VR and "just walk out" tech, and they want them within the year, according to a new study.

The home improvement retailer will add two new AR tools to its app roster early October, including a virtual tape measure app.

The home goods retailer has seen digital sales growth and continues to invest on that front, despite overall struggles.

The move may reflect an acknowledgement by the mass merchant that consumers frequent businesses that reflect their values.

The platform isn't just for social media anymore, as customers appear ready to engage with brands and sales people via this real-time format.

Retailers must find new ways to access customer data and offer personalized products to reach an increasingly fragmented consumer base.

A study commissioned by the warehouse club retailer notes all the many woes of the holiday party host that the company hopes could be reasons to shop at its stores.

A study by RetailMeNot shows that the holiday shopping days are going to be bigger than ever — and the promotional period should last twice as long.

Voice ordering isn't just for Amazon — independent grocers can now get into the game.

The innovation hub is working to help the industry better manage data security.

A new study from Oracle has a lot to say about shopper behavior and the opportunities facing retailers.

Updated holiday terminology and frequent product content pushes can go a long way in seasonal marketing, according to new research.

Retail AR apps may be witnessing a major breakthrough, as several debut in concert with Apple's launch of iOS 11.

The youngest generation is the first to value social media more than prices when making purchase decisions, according to a study by IRI.

The luxury brand aims to generate buzz around the opening of its first brick-and-mortar store in the city with a new app.

The line poses a challenge to fast-fashion retailers in the U.K., but in the U.S., the discovery of Lidl could threaten even Walmart.

The upscale retailer is releasing a Fall 2017 line via a mobile-friendly, shoppable runway show, demonstrating the growth of visual search capabilities.

The yogawear and athleisure brand conducted research that found Americans' attitude about masculinity is changing.

The Scandinavian retail chain could get a leg up in the home decor and furnishings market by running its new app on Apple's iOS 11.

Research from Kenshoo forecasts e-commerce marketing will become one of the fastest growing areas of advertising. 

In-store boutiques, featuring the work of emerging designers at select stores and online, are aimed at the younger fashion customer.