Marketing
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Study: AR's potential for retailers lies in driving efficiencies, not sales
The technology is likely to be too distracting to help shoppers who already are in a store looking at products, ABI Research says.
By Robert Williams • May 22, 2018
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Nike sells out of Facebook Messenger sneaker drop in less than an hour
This is the athletics retailer's second social commerce success story in three months, after selling out of Air Jordans on Snapchat in just 23 minutes.
By Cara Salpini • May 22, 2018
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Sears brings in $425M in credit card deal with Citi
The deal brings a much-needed influx of cash and adds another five years to Sears' agreement with Citi, which services cards tied to the retailer's Shop Your Way loyalty program.
By Ben Unglesbee • May 21, 2018
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Controversies impact Nike, Adidas brands
But Nike's more forthright approach to addressing its troubles may be mitigating the fallout, according to a report from YouGov BrandIndex.
By Daphne Howland • May 18, 2018
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ColumnRetail Therapy: Swimsuit fashion hits a royal snag
The royal wedding holds a lot of great traditions, but merchandise covered in the couple's faces shouldn't be one of them.
By Cara Salpini • May 18, 2018
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M.Gemi drives sales, social following with Instagram Live
The luxury brand has modernized the release of new products with weekly videos hosted by the influencer Kayleigh Harrington.
By Robert Williams • May 18, 2018
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Target testing virtual concierge services to boost beauty
The mass merchant is using text, chat and augmented reality to grow sales in the booming category. The men's grooming aisle got a makeover, too.
By Daphne Howland • May 17, 2018
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Toys R Us brand property going up for sale
The liquidating toy retailer said more than 60 parties are interested in buying the company's intellectual property.
By Ben Unglesbee • May 16, 2018
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Starbucks ranks highest among QSR loyalty apps
The chain reportedly drives repeat visits with its rewards program by requiring members to pre-load money onto the app to make mobile payments.
By Robert Williams • May 16, 2018
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Macy's steps into summer with new Instagram look, dedicated men's page and more
The retail brand is continuing its work with the creator network Tongal to make its social video efforts shoppable and shareable by influencers.
By Erica Sweeney • May 16, 2018
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YouCam drives personalized beauty consultations with live advisers
The beauty consultants can display looks and products virtually on themselves or on the face of callers, as well as helping them find and shop for products.
By Robert Williams • May 15, 2018
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Barney's reprises 'The Drop' in LA
The previous collaboration between the upscale department store and fashion streetwear company Highsnobiety attracted many young fans in New York.
By Daphne Howland • May 15, 2018
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Sephora joins 'clean' beauty craze
The new "Clean at Sephora" category will feature over 50 brands and 2,000 SKU's, all made free from many potentially harmful ingredients.
By Cara Salpini • May 14, 2018
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ColumnRetail Therapy: Nike's shoe treadmill takes a step in the wrong direction
While the company was filing a patent for tech that helps shoppers put on shoes, Kanye West was evidently ripping off its old designs.
By Cara Salpini • May 11, 2018
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IAB: Mobile drives digital ad spend to all-time high of $88B
Marketers are for the first time investing more in phone screens than TV screens, the trade group found.
By Erica Sweeney • May 11, 2018
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DSW restructures loyalty program
The shoe retailer updated the rewards program to better reflect the needs and wants of its customers, who gave feedback on what they wanted to see.
By Daphne Howland • May 10, 2018
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Best Buy debuts new look and messaging
The campaign emphasizes customer service as the electronics chain embarks on a new phase of growth — opening stores and partnering with Amazon.
By Daphne Howland • May 10, 2018
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Macy's extends Star Rewards beyond store card holders
The department store retailer recently revamped its loyalty program and is now trying to expand its reach.
By Daphne Howland • May 10, 2018
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Has Nike hit peak crisis yet?
After the loss of four more top executives, the culture at Nike is under continued scrutiny. How the situation is handled could impact brand loyalty, trust and the bottom line.
By Cara Salpini • May 09, 2018
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Shopify to open brick-and-mortar store for retail clients
The company is slated this year to open a store for stores that will help it connect in-person with retail customers.
By Dan O'Shea • May 08, 2018
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Report: Amazon exits Google Shopping campaigns
The e-commerce giant's disappearance from the increasingly important visual search format could open an opportunity for retailers to strengthen their position.
By Chantal Tode , Erica Sweeney • May 08, 2018
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How Macy's and IBM tackle 'thumb scrolling' on digital video
Standing out on mobile and social channels demands visually compelling work but also a clear strategy behind the creative, marketers said Monday at the IAB's Digital Video Symposium.
By Peter Adams • May 08, 2018
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Deep DiveGen Z's need for speed and how retailers can keep up
The two youngest generations aren't necessarily the same, but they do have a lot in common: in particular, a taste for Amazon, Nike and social commerce.
By Cara Salpini • May 08, 2018
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Bonobos touts range of size offerings with new campaign
The effort, reportedly the brand's costliest to date, includes video projections on buildings in Austin and Chicago and a seven-minute documentary.
By Erica Sweeney • May 08, 2018
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J.C. Penney taps Shaquille O'Neal for Big & Tall campaign
The TV campaign is just the department store's latest move to highlight its Big & Tall men's apparel offerings.
By Daphne Howland • May 08, 2018