Marketing

  • A green, virtual storefront with Lacoste crocodile decorations and virtual products.
    Image attribution tooltip
    Courtesy of Lacoste

    Lacoste launches virtual store with NFT-holder perks

    The partnership with Emperia comes as more retailers and brands look to the metaverse for revenue on digital and physical goods.

    By Tatiana Walk-Morris • Nov. 30, 2022
  • A tableau of merchandised pink clothes on four center tables and racks near dressing rooms.
    Image attribution tooltip
    Kaarin Vembar/Retail Dive

    Take a look inside H&M’s latest store experience

    A first of its kind for the brand, the Williamsburg, Brooklyn, destination is over 7,000 square feet and community focused.  

    By • Nov. 30, 2022
  • Shot of a young woman relaxing on the sofa and using a credit card with a digital tablet Explore the Trendlineâž”
    Image attribution tooltip
    gradyreese via Getty Images
    Trendline

    How personalization shapes the retail industry

    As consumer data becomes more readily available, a host of new opportunities (and missteps) has opened up for retailers that want to tap into the potential of rich shopper data.

    By Retail Dive staff
  • Open computer screen against an orange background showing the Consumerhaus homepage
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    Courtesy of Consumerhaus

    How a Gen Z-founded digital marketplace is trying to reach coveted young shoppers

    Set to launch in 2023, Consumerhaus has strategies in place aimed at forging deep connections between shoppers and the assortment it sells.

    By Peyton Bigora • Nov. 29, 2022
  • A glowing white "claire's" sign in lowercase block letters adorns a mall store trimmed in purple and dark blue. Windows signs advertise hair and jewelry specials and ear pierciing.
    Image attribution tooltip
    Courtesy of Claire's

    Claire’s opens shops in Macy’s stores

    Starting this month, the accessories retailer can be found at more than 20 of the department store’s locations, including eight flagships.

    By • Nov. 29, 2022
  • An American Eagle storefront at a mall
    Image attribution tooltip
    Cara Salpini/Retail Dive

    American Eagle Outfitters hints at new men’s sub-brand

    The line will bring “innovation and newness to our men’s business” and prelaunch tests have been encouraging, according to company executives.

    By • Nov. 29, 2022
  • A screenshot of the Kids Foot Locker virtual Roblox experience.
    Image attribution tooltip
    Courtesy of Kids Foot Locker

    Kids Foot Locker opens House of Play Roblox experience

    The game, which is based on a real store concept, allows users to play mini games and collect tokens to exchange for super-powered sneakers.

    By Tatiana Walk-Morris • Nov. 29, 2022
  • A Target worker hands a person in a car a Starbucks bag.
    Image attribution tooltip
    Courtesy of Target

    Target expands Starbucks curbside pickup service

    In addition to the partnership, the retailer has been investing in operations and growing its Ulta shop-in-shop locations.

    By Tatiana Walk-Morris • Nov. 28, 2022
  • A freelance lawyer checks a mobile app on her phone
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    Ridofranz via Getty Images

    Poshmark creates Secondhand Sunday holiday

    The resale site’s research suggests that shoppers are turning to used items to save money amid inflation concerns.

    By Tatiana Walk-Morris • Nov. 23, 2022
  • Rendering of the Macy's Day Parade outside of the NYC Macy's store with balloons.
    Image attribution tooltip
    Courtesy of Macy's

    Macy’s to host Thanksgiving Day Parade in the metaverse with NFT design contest

    The retailer has been integrating NFTs into its holiday celebrations and will make the winning design into a real-life balloon for its 2023 parade.

    By Tatiana Walk-Morris • Nov. 23, 2022
  • A rendering of Bloomingdale's virtual store. Sparkly lights are all around. Shelves on the left and right are full of virtual products.
    Image attribution tooltip
    Courtesy of Emperia

    Bloomingdale’s debuts virtual department store for the holidays

    A multi-branded space features shopping experiences from Ralph Lauren, Nespresso and Chanel.

    By Tatiana Walk-Morris • Nov. 21, 2022
  • A display of backpacks in Herschel Supply's New York City store.
    Image attribution tooltip
    Courtesy of Herschel Supply

    Herschel Supply opens first US store as it plots expansion

    The 2,500-square-foot store will be in New York City’s Flatiron District and will feature a space dedicated to local artists and community events.

    By • Nov. 21, 2022
  • The inside of a Nike Rise with a checkout counter.
    Image attribution tooltip
    Courtesy of Nike

    Nike pursues ‘next stage’ of expansion with first Rise concept in North America

    Nike Aventura in Miami mimics the tech features at the company’s other locations and marks yet another investment in data-driven stores.

    By Tatiana Walk-Morris • Nov. 21, 2022
  • Image of three mobile phones with photos of sneaker products on each one.
    Image attribution tooltip
    Courtesy of GOAT

    Goat to offer rare items, exclusive sneakers during Black Friday event

    The marketplace wants to create an immersive online shopping experience during its annual holiday event.

    By Tatiana Walk-Morris • Nov. 21, 2022
  • A virtual avatar wearing Adidas virtual gear.
    Image attribution tooltip
    Courtesy of Adidas

    Adidas creates ‘Virtual Gear’ product category as it preps for metaverse future

    The athletics brand also released its first collection of NFT wearables as it accelerates a “community-based, member-first, open metaverse strategy.”

    By • Nov. 18, 2022
  • Snoop Dogg crouches down next to a car, a dog, and a gold and silver dog bowl looking like a baller.
    Image attribution tooltip
    Courtesy of Snoop Doggie Doggs
    Column

    The Weekly Closeout: Snoop Dogg launches pet brand as athletics retailers jump into virtual goods

    "If my dogs ain't fresh I ain't fresh,” the artist said of his latest business. Meanwhile, Nike and Adidas made major metaverse moves.

    By Retail Dive Staff • Nov. 18, 2022
  • Image attribution tooltip
    David Paul Morris via Getty Images

    Google enhances AR search tools to help harried holiday shoppers

    Offerings for the beauty and sneaker categories allow consumers to get a better sense of what a product looks like without having to step into a store.

    By Peter Adams • Nov. 18, 2022
  • A storefront with colorful window decorations and a horseshoe emblem above the door, with the words "True Religion" in black, all-capital letters.
    Image attribution tooltip
    Daphne Howland/Retail Dive

    True Religion drops new mobile app with exclusive products, interactive content

    Mobile is the apparel brand’s largest digital channel, and a new app is one part of its attempt to transform into a digital-first, direct-to-consumer brand.

    By Tatiana Walk-Morris • Nov. 17, 2022
  • A tableau of five Yankee Candles surrounded by small pink Christmas trees.
    Image attribution tooltip
    Courtesy of Yankee Candle

    Yankee Candle opens pop-up shops for the holidays

    The retailer will feature exclusive promotions in its six temporary locations across the U.S. 

    By • Nov. 17, 2022
  • Multiple plates are seen on a white background with a barcode graphic.
    Image attribution tooltip

    Photo illustration: Tiffany & Co.; Industry Dive

    Column

    SKU’d: Andy Warhol is the Ghost of Christmas Past. And he’s here to help Tiffany & Co.

    He’s been gone for 35 years, but the pop artist is still making the luxury retailer joyful and relevant.

    By • Nov. 17, 2022
  • Casper storefront.
    Image attribution tooltip
    Kaarin Vembar/Retail Dive

    Casper, Netflix seek to soothe holiday stress with in-store screenings

    The direct-to-consumer mattress brand will offer tickets to several showings of “Slumberland” at one of its New York City locations.

    By Tatiana Walk-Morris • Nov. 16, 2022
  • Mobile phone showing a woman in a bra.
    Image attribution tooltip
    Permission granted by Victoria's Secret

    Victoria’s Secret launches mobile bra fitting tool

    The tech will help customers select the best size and fit with the hope of reducing returns and boosting the shopping experience.

    By Tatiana Walk-Morris • Nov. 16, 2022
  • A person on a video call/filming/taking photos of a family toasting for a holiday dinner at home.
    Image attribution tooltip
    FG Trade via Getty Images
    Deep Dive

    Gift giving meets revenge living: Why experiences are so important this holiday season

    Consumer spending this year could meet last year’s totals, but with fewer gifts expected to be given, landing the sale just got harder.

    By Jessica Deyo • Nov. 15, 2022
  • A picture of the Puma MB.02 shoe on a ledge with a basketball court in the background.
    Image attribution tooltip
    Courtesy of Puma, Foot Locker

    Foot Locker deepens Puma partnership to secure more exclusive product

    The deal emphasizes basketball, and gives Foot Locker exclusive access to a series of new collections from the brand.

    By Tatiana Walk-Morris • Nov. 15, 2022
  • Mobile phone with a screen that says ".Swoosh is the home for Nike's virtual collections. Join us."
    Image attribution tooltip
    Courtesy of Nike

    Nike launches marketplace to collect, trade virtual products

    Select customers on the platform, dubbed .Swoosh, will also have the chance to co-create virtual products with the athletics giant.

    By • Nov. 14, 2022
  • Shot of three mobile screens with different tiles illustrating Pinterest TV.
    Image attribution tooltip
    Courtesy of Pinterest

    Pinterest TV unveils holiday shopping event

    The platform also expanded the feature to Canada about a year after launching in the U.S.

    By Tatiana Walk-Morris • Nov. 14, 2022