Marketing
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Nike reports strong numbers, faces racial discrimination suit
Growth in women's is over-indexing men's, CEO Mark Parker said, but the retailer's workplace culture has once again come under scrutiny.
By Cara Salpini • March 22, 2019 -
ColumnRetail Therapy: Fast-food chains serve up absurdity
Dunkin', McDonald's and Burger King attempt to feed consumers' appetites in a less traditional way.
By Caroline Jansen • March 22, 2019 -
Walmart CTO departs to lead Pinterest engineering team
The aspirational social media site is undergoing internal changes, including filing a confidential IPO with the SEC last month.
By Samantha Ann Schwartz • March 22, 2019 -
Century 21 taps real New Yorkers in spring campaign
The iconic Manhattan retailer's messaging, awash in pastels, emphasizes the deals that fashionistas can find at its off-price stores.
By Daphne Howland • March 21, 2019 -
CNBC: Amazon suspends ads for products that don't make money
Amid a push to drive profitability for low-margin goods, Amazon is reportedly pressuring brands to slash prices if they want to advertise products.
By Erica Sweeney • March 21, 2019 -
73% of online shoppers click on Amazon product ads while browsing
Nearly 90% of all consumers and 96% of Prime members are more likely to purchase from the e-commerce giant than other sites, according to a new report by Feedvisor.
By Erica Sweeney • March 20, 2019 -
Nordstrom's Trunk Club adds Your Picks basics to boxes
The styling service's move follows rival Stitch Fix's similar introduction last year of add-ons like underwear, basics and accessories.
By Daphne Howland • March 20, 2019 -
Birchbox breaks out of $10 flat rate with price hikes
The beauty subscription box service is introducing a tiered pricing structure related to its loyalty program.
By Cara Salpini • March 19, 2019 -
With private brands, Amazon plays the long game
Contrary to recent reports, competitors probably shouldn't count on the idea that the e-retailer's private and exclusive labels are struggling.
By Daphne Howland • March 19, 2019 -
Study: 93% of companies with a personalization strategy boost revenue
A brand's willingness to invest in personalization impacted its financial success in 2018, according to new research.
By Dan O'Shea • March 18, 2019 -
WSJ: Amazon tests private label pop-ups on product pages
The short-lived mobile experiment required shoppers to dismiss a window showing a cheaper alternative to a sponsored listing.
By Daphne Howland • March 18, 2019 -
ColumnRetail Therapy: Williams-Sonoma interrupts Easter dinner plans
In an attempt to take all the sentiment out of preparing family meals, the retailer is selling a $250 complete dinner for the holiday.
By Caroline Jansen • March 15, 2019 -
Sephora launches store-branded credit card program
Cardholders will receive rewards in addition to those they already get from the retailer's popular Beauty Insider program.
By Cara Salpini • March 15, 2019 -
L'Oréal deepens personalized skincare focus with uBiome partnership
New test kits revealed at SXSW enable consumers to submit cheek-swab samples to determine their skin health and receive product recommendations.
By Natalie Koltun • March 13, 2019 -
Glamsquad to launch makeup line in April
The beauty service provider has capitalized on customer feedback to develop its own products, a strategy that began in December with a haircare line.
By Cara Salpini • March 11, 2019 -
Deep DiveIs home goods the next retail sector ripe for disruption?
As retailers push for new technology adoption, supply chain optimization and a digital focus, the space is being redefined and rearranged.
By Caroline Jansen • March 11, 2019 -
Indochino expands on the West Coast
By the end of the year, the men's custom suit brand will have 50 showrooms across North America.
By Corinne Ruff • March 11, 2019 -
WWD: Walmart cuts a deal with men's grooming brand
Johnny's Chop Shop, which launched out of the Topshop men's department, is selling products in 3,500 Walmart stores.
By Corinne Ruff • March 08, 2019 -
ColumnRetail Therapy: The brand that Ambush-ed customers with a $400 clothespin
Fashion is quickly becoming a game of reaching into the junk drawer and selling the first thing that comes out. But for several times its value, of course.
By Caroline Jansen • March 08, 2019 -
Google dives deeper into visual search with shoppable ads in Images
The search giant's new features make its platform more directly competitive with Pinterest.
By Robert Williams • March 07, 2019 -
Bonobos debuts women's collection, male allyship campaign
"The whole concept of male allyship is sort of the next phase in this fight toward gender equality," CEO Micky Onvural said.
By Corinne Ruff • March 07, 2019 -
SponsoredThe case for personalization
Consumer personalization is evolving rapidly. It’s imperative marketers meet these consumer demands.
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AmazonFresh to feature sponsored products on website
The content, which will appear to U.S. shoppers where the service is available, will create a way for food brands to stand out.
By Lauren Manning • March 06, 2019 -
T.J. Maxx gamifies pop-up experiences via Instagram
Consumers can guess the total cost of the products on display in several installations curated by influencers for a chance to win prizes.
By Erica Sweeney • March 06, 2019 -
ModCloth debuts celeb-studded campaign for International Women's Day
"Against the Current" stars singer Halsey and several actresses, and includes a TV ad buy, out-of-home takeovers and mini documentaries.
By Erica Sweeney • March 06, 2019
