Marketing

Column

Retail Therapy: Burger King brews up the perfect combo

In partnership with Danish craft brewer Mikkeller, the fast-food chain created a nonalcoholic beer, The King's Cup, to serve in Denmark and Sweden.

By Caroline Jansen • July 10, 2020

Column

SKU'd: Does Gap have a Kanye West problem?

From "College Dropout" to presidential hopeful. If you hitch your brand to a mercurial superstar you better be ready for the ride. 

By Kaarin Vembar • July 10, 2020

Explore the Trendline➔

Trendline

Gen Z and millennials

If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

By Retail Dive staff

Nike opens latest store concept: Nike Rise

The first of its kind opened in Guangzhou, China, on Thursday, and the retailer plans to expand it in 2021.

By Cara Salpini • July 10, 2020

How COVID-19 boosted QVC, HSN and livestreaming

As the veteran telecommerce networks adapt to the challenges of the pandemic, other brands are catching up to the future of livestreaming.

By Tatiana Walk-Morris • July 09, 2020

CVS offers gifts to shoppers who link mobile app to loyalty rewards

The retailer is one of several companies that are encouraging shoppers to use their smartphones for loyalty programs that drive repeat business. 

By Robert Williams • July 07, 2020

Walmart hosts virtual summer camp, drive-in movies to keep families entertained

Through experiences powered by its mobile app, the retailer aims to connect with parents trying to keep their kids engaged this summer.

By Dianna Christie • July 07, 2020

DTC brands struggled with profitability prior to COVID-19. Now what?

While the pandemic provided some relief to high customer acquisition costs in the near term, it doesn't necessarily equal long-term profit.

By Caroline Jansen • July 06, 2020

Adidas HR chief out as employees seek more diversity

In a statement on her departure, Karen Parkin said that "to unify the organization it would be better for me to retire and pave the way for change."

By Cara Salpini • July 01, 2020

Deep Dive

Will the protests be a turning point for diversity in athletics retail?

The backlash and resulting action at top sportswear brands is a microcosm of an issue that's being tackled with renewed force in every area of retail.

By Cara Salpini • June 30, 2020

Google extends free product listings to search results

Free listings for brands and retailers are part of the search giant's increased push into e-commerce.

By Robert Williams • June 30, 2020

Bollé unleashes sunglass try-on experience on Instagram

The AR feature has a viewpoint for each camera on a smartphone, and helps customers find nearby retailers that carry the brand.

By Robert Williams • June 30, 2020

Column

Retail Therapy: Lush UAE develops a product to make hand washing a breeze

The cosmetics brand created a soap designed to dissolve in 30 seconds, which it will provide for free across Dubai through a partnership with Deliveroo.

By Caroline Jansen • June 26, 2020

Sephora launches on Instagram checkout with over 80 brands

The partnership demonstrates the growing importance of social commerce, especially as companies attempt to reach young consumers.

By Cara Salpini • June 24, 2020

North Face, Patagonia, REI boycott Facebook after calls from civil rights groups

Others have since joined the #StopHateforProfit campaign, which seeks to pressure the social network to be more aggressive in removing hate speech.

By Robert Williams • UPDATED: June 24, 2020 at 12:21 p.m.

Google unveils shoppable video ads for YouTube

In tests, Aerie generated sales conversions that were nine times better than its traditional media mix and saw return on ad spend 25% higher than a year prior.

By Robert Williams • June 23, 2020

David's Bridal, Popwallet partner for marketing via mobile wallets

The effort will allow customers to obtain offers and deals directly on their smartphones.

By Tatiana Walk-Morris • June 22, 2020

Column

Retail Therapy: Busch takes inspiration from Willy Wonka in latest campaign

The beer maker launched a contest where fans could win a $5,000 outdoor vacation if their Busch-branded puzzle features a golden can.

By Caroline Jansen • June 19, 2020

Crisis management: How two DTC brands found success in the midst of a pandemic

While much of retail struggles to survive, intimates brand Knix and bridal business Azazie have seen sales spikes as more shoppers are pushed online.

By Cara Salpini • June 17, 2020

Variety: Walmart partners with HGTV series

Home goods from the big-box retailer are key to "Design At Your Door," and shoppable articles featuring the products will appear on HGTV.com.

By Peter Adams • June 16, 2020

Snapchat debuts AI-powered lenses, mini apps, real-time features

Nike and Mattel are among the brands using the company's platforms for a broad range of new services.

By Robert Williams • June 15, 2020

Black-owned beauty brands in the spotlight

Campaigns led by Black entrepreneurs are pushing retailers and brands to take action beyond their "Black Lives Matter" social media posts.

By Daphne Howland • UPDATED: June 12, 2020 at 4:06 p.m.

Column

Retail Therapy: Boy Smells releases 'genderful' collection

The candle and intimate apparel brand created a collection in celebration of Pride month with proceeds going toward The Trevor Project.

By Caroline Jansen • June 12, 2020

Klarna debuts 'Vibe' no-fee loyalty program

Members will earn points wherever they make purchases through the company's app, or at physical stores where they use Klarna.

By Tatiana Walk-Morris • June 12, 2020

Voice assistants deepen ties with brands, study says

In using voice apps, 95% of U.K. families said it's important that the app be from a brand they know.

By Robert Williams • June 11, 2020

Column

SKU'd: When mall stores went to fashion week

Recognizable brands once flirted with high fashion. But that may all be over as even luxury companies try to reimagine the future of runway shows.

By Kaarin Vembar • June 11, 2020