Marketing


  • A Simon Mall during the holiday season in Arlington, Virginia.
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    Kaarin Moore/Retail Dive
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    Black Friday weekend shopping traffic exceeds NRF predictions

    More consumers made purchases during the five-day period than anticipated, and both stores and mobile shopping saw gains year over year.

    By Tatiana Walk-Morris • Dec. 5, 2024
  • Google Shopping Can You Gift It?
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    Retrieved from Google on November 22, 2024
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    Why Google Shopping turned holiday gift-giving into a game show

    A campaign around the friendly competition of gifting also includes ads with Dwyane Wade and Gabrielle Union, and Charli XCX and Troye Sivan.

    By Chris Kelly • Dec. 3, 2024
  • Trendline

    The latest in experiential retail

    With customers returning to in-store shopping, retailers are testing out new store concepts, exiting others and otherwise refining their brick-and-mortar touchpoints.

    By Retail Dive staff
  • A person sits on a couch holding a mobile phone next to a Christmas tree.
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    FreshSplash via Getty Images
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    Over half of consumers turn to TikTok for gift inspiration

    Shoppers are seeking out videos of unboxing products, customer reviews and user experience to sway their purchasing decisions, per an MGH survey.

    By Tatiana Walk-Morris • Dec. 2, 2024
  • Simone Biles in front a Dick's store
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    Retrieved from Dick's Sporting Goods on November 26, 2024
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    Dick’s pits top athletes against each other in holiday decorating contest

    The Texas-based campaign features Simone Biles, Dak Prescott and Chris Paul, and extends its geographic reach via social media.

    By Sara Karlovitch • Dec. 2, 2024
  • A True Religion storefront in Atlanta's Cumberland Mall with the company's red logo on a dark background
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    Permission granted by True Religion
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    True Religion reboots its loyalty program ahead of Black Friday

    The program, renamed True Rewards, offers incentives beyond traditional discounts to include access to sports, music and cultural experiences. 

    By Tatiana Walk-Morris • Nov. 26, 2024
  • Martha Stewart holds a football in a baking dish in a JCPenney ad
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    Courtesy of JCPenney
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    How J.C. Penney’s ‘Really Big Deal Reveals’ campaign is faring so far

    The retailer has been averaging 13% to 15% new customers each week during the campaign appearing in Amazon Prime Video’s “Thursday Night Football.”

    By Jessica Deyo • Nov. 26, 2024
  • Two people with shopping bags, walking down the street on a snowy day.
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    vgajic via Getty Images
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    Why stores still spark joy around the holidays

    Online shopping has surged over the years, but it’s hard to replicate the discovery — and fun — of going to stores.

    By Nov. 26, 2024
  • Two Bogg bags in various sizes made for Target.
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    Courtesy of Bogg
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    Target adds Bogg to its assortment

    The brand, known for its colorful tote bags, will land in the mass merchant early next month.

    By Howard Ruben • Nov. 25, 2024
  • Tom Turkey at the 97th Macy's Thanksgiving Day Parade in 2023
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    Courtesy of Macy's, Inc.
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    Q&A

    Macy’s chief marketer on why telling a cohesive marketing story is crucial

    With its Thanksgiving Day Parade imminent, Sharon Otterman explains how the retailer brought its gift guide to life in its holiday campaign.

    By Chris Kelly • Nov. 25, 2024
  • Digital rendering of a Walmart Realm holiday and winter scene.
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    Courtesy of Walmart
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    Walmart updates virtual store with seasonal shopping features

    Four new holiday environments showcase a selection of gifts curated by content creators and inspired by social media trends.

    By Tatiana Walk-Morris • Nov. 25, 2024
  • Two people wearing coats stand in a rocky landscape.
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    Courtesy of Sweaty Betty
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    Sweaty Betty opens first US stores

    Two brick-and-mortar locations in Chicago and Washington, D.C., will serve as the brand’s first stand-alone stores in the country.

    By Howard Ruben • Nov. 22, 2024
  • A person with long hair carries a stack of boxes.
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    Courtesy of Stitch Fix
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    Column

    The Weekly Closeout: Stitch Fix adds stylist profiles, NRF and RILA respond to overtime rule block

    The apparel box retailer is introducing customers to the brains behind its boxes while retail organizations express relief to a ruling on overtime pay.

    By Retail Dive Staff • Nov. 22, 2024
  • A person wearing jeans and a sweater holds a credit card over a laptop, with a blurry holiday tree in the background.
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    stock photo via Getty Images
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    Amazon Live to feature Martha Stewart, Jennifer Hudson on Black Friday

    The company is partnering with TalkShopLive to showcase Amazon’s Black Friday deals via live shopping shows. 

    By Tatiana Walker-Morris • Nov. 22, 2024
  • Walmart curbside pickup.
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    Courtesy of Walmart
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    Walmart makes convenience a priority as it grows e-commerce market share

    Executives credited investments in delivery and pickup options for growing sales from households earning more than $100,000.

    By Bryan Wassel • Nov. 22, 2024
  • Adam Driver in an Amazon ad
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    Retrieved from Amazon on November 20, 2024
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    Adam Driver turns 5-star Amazon reviews into theatrical monologues

    The Hollywood star amps up the drama of “deeply personal” reviews in time for Black Friday week and Cyber Monday deal events.

    By Chris Kelly • Nov. 20, 2024
  • Mall setting with shoppers walking
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    Emily Elconin via Getty Images
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    Consumers plan to spend $125B over Thanksgiving weekend

    That’s about $5 billion less than shoppers spent during the five-day period in 2023, according to a recent survey from ICSC.

    By Howard Ruben • Nov. 20, 2024
  • An example of Google Lens' in-store features.
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    Courtesy of Google
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    Google Lens can now tailor search results to the store you’re in

    Users can take a picture of an item to receive insights tailored to the store they’re in, such as similar items that are in-stock.

    By Bryan Wassel • Nov. 20, 2024
  • Exterior of a Barnes & Noble in Washington, D.C.
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    Kaarin Moore/Retail Dive
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    Take a look inside the new Barnes & Noble in Washington, D.C.

    The bookseller is going through a growth spurt, with plans to open nearly 60 stores through the end of this year. 

    By Nov. 19, 2024
  • A shopper with a handheld basket broweses a display of holiday items at Target.
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    Permission granted by Target
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    It’s a shorter holiday season. Does that matter?

    There are five fewer days between Black Friday and Christmas Day compared to 2023. Here’s how retailers — and consumers — are preparing themselves.

    By Nov. 19, 2024
  • People milling about in front of a store, with trees on each side.
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    Daphne Howland/Retail Dive
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    REI changes policy to stop serial returners

    The outdoor gear cooperative said other tactics to curb the misuse of its returns policy by a small number of members were ineffective.

    By Nov. 18, 2024
  • A Perigold room with a staircase in the background.
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    Courtesy of Perigold
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    Perigold plans more store openings in 2025

    The retailer, which is part of Wayfair’s portfolio, will open a Houston location in the spring featuring furniture, decor, lighting, kitchen, bath and tile products.

    By Howard Ruben • Nov. 18, 2024
  • Qurate President and CEO Mike George
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    Cara Salpini/Retail Dive
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    Qurate’s new strategy banks on streaming, social media platforms

    The owner of QVC and HSN is rebranding to QVC Group as it aims for $1.5 billion in revenue from those channels within three years.

    By Tatiana Walk-Morris • Nov. 18, 2024
  • Pinterest holiday gift collection.
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    Courtesy of Pinterest
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    Pinterest introduces celebrity gift guides, shoppable wishlists

    The social media platform is banking on curated gift lists from the likes of Alicia Keys and Wirecutter to win shoppers this season.

    By Tatiana Walk-Morris • Nov. 15, 2024
  • Closeup of a storefront sign.
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    Daphne Howland/Retail Dive
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    Column

    The Weekly Closeout: Target extends store hours for the holidays, Nuuly launches ‘The Thrift Shop’

    The mass merchant will be open from 7 a.m. to midnight from Nov. 30 to Dec. 23, while the subscription company debuted a perk for discounted styles.

    By Retail Dive Staff • Nov. 15, 2024
  • The interior of Brilliant Earth's Nolita showroom, featuring jewelry display cases.
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    Courtesy of Brilliant Earth
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    Brilliant Earth opens first street-level store in New York City

    Located in the Nolita neighborhood, the showroom features a try-on bar and a dedicated space for bridal and fine jewelry appointments.

    By Howard Ruben • Nov. 15, 2024