Marketing

Deep Dive

Forever 21's new owners face a slowdown in fast fashion

The retailer, with rivals Zara and H&M, revolutionized apparel sales. Now they must change. 

By Daphne Howland • Feb. 25, 2020

Next 100: Sephora's head of stores talks expansion

Jeff Gaul shares how the retailer chose its next wave of locations to open and what it was like redesigning Sephora for a smaller format.

By Cara Salpini • Feb. 24, 2020

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Retail Therapy: Oreos get Supreme-ly stuffed

The fashion label teamed up with the popular snack brand to sell yet another absurdly overpriced item people likely already own.

By Caroline Jansen • Feb. 21, 2020

Puma brings targeted hologram ads to car roofs for NBA All-Star game

Virtual Sky Dreamer sneakers and 3D basketballs floated atop vehicles near Chicago landmarks last weekend.

By Dianna Christie • Feb. 20, 2020

Sephora 'not moving forward' with Sephora Studio concept

The smaller store format focused on services and a curated assortment. Now, the beauty retailer will focus its footprint elsewhere.

By Cara Salpini • Feb. 20, 2020

CMOs worry that recession will have negative effect on 2020, survey says

More than a third of businesses are expected to bring more marketing agency work in-house in 2020 to cut costs. 

By Robert Williams • Feb. 19, 2020

Two months into 2020, 6 retailers have named or laid off a CMO

Shuffling in the role comes after a record year of CEO departures, and includes the likes of Gap, Lululemon and Tailored Brands.

By Cara Salpini • Feb. 18, 2020

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Retail Therapy: Crocs, KFC make their fashion debut

The two brands teamed up for a footwear collaboration, which appeared at New York Fashion Week with artist Me Love Me a Lot earlier this week.

By Caroline Jansen • Feb. 14, 2020

Instagram overtakes Facebook in audience of top 50 brands, study says

Consumer interactions with brands on the social platforms fell during the holiday quarter, even among popular industries like fashion.

By Robert Williams • Feb. 14, 2020

Rue21 adds plus-size apparel to more store locations

The teen apparel retailer is building out its extended sizes while others in the segment either disappear or face an uncertain future.

By Kaarin Vembar • Feb. 13, 2020

Study: Mobile gamers prefer DTC brands over retailers

Consumers are more likely to engage with an in-app rewarded ad than a social media sponsored post, according to a Tapjoy survey.

By Robert Williams • Feb. 13, 2020

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Retail Therapy: The season of love and shameless consumerism

A fake Amazon Dating site offers up hot singles, with descriptions like "leaves a voicemail every time" and "will watch the sunset with you."

By Caroline Jansen • Feb. 07, 2020

5 experiential store concepts to hit in NYC

From legacy brands to digital natives, retailers are redefining brick and mortar across the city.

By Caroline Jansen • Feb. 04, 2020

Macy's launches new store concept in Texas

"Market by Macy's" seems to differ from the department store's "Growth" effort and opens this week as the retailer ponders operating on a smaller scale. 

By Daphne Howland • Feb. 03, 2020

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Retail Therapy: Is Beyoncé Popeyes' muse in latest merch drop?

The fast-food chain this week released an apparel line that looks strikingly similar to the singer's sold-out Ivy Park X Adidas collection.

By Caroline Jansen • Jan. 31, 2020

Walmart's first Super Bowl ad touts pickup service

The retail giant is heavily promoting its pickup logistics as a growing number of competitors introduce their own services.

By Dianna Christie • Jan. 30, 2020

Foot Locker to launch cross-brand loyalty program

Rewards in the revamped approach will operate across Foot Locker, Lady Foot Locker, Kids Foot Locker, Footaction, Eastbay and Champs Sports.

By Cara Salpini • Jan. 27, 2020

Banana Republic releases 'Color-Full' campaign for Black History month

The campaign is the first to come out of Gap Inc.'s Color Proud Council, which attempts to bring a range of voices to its teams and productions.

By Dianna Christie • Jan. 24, 2020

Aerie expands 'real' role model push with 8 new ambassadors

This year, a social media contest will also dish out $400,000 in grants to 20 women to make positive changes in their local communities.

By Dianna Christie • Jan. 24, 2020

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Retail Therapy: The world bids farewell to Mr. Peanut

The beloved face of Planters sacrificed himself at 104 years old in a Super Bowl pre-game ad.

By Caroline Jansen • Jan. 24, 2020

Target turns to Unilever's Sundial for exclusive beauty label

With a new haircare line for Gen Z multicultural women, the mass merchant is reaching an audience often neglected by rivals.

By Daphne Howland • Jan. 24, 2020

Over half of retailers will increase 2020 social media ad budgets, study says

Facebook, retailers' biggest priority, has added more e-commerce features to better woo these marketers.

By Robert Williams • Jan. 24, 2020

Gap CMO exits after less than a year

Alegra O'Hare, who was tapped last February from Adidas, is leaving as the company revamps the brand's marketing role.

By Daphne Howland • UPDATED: Jan. 24, 2020 at 10:50 a.m.

Market research: A glance into the strategy of DTC furniture brand Article

Director of Marketing Duncan Blair talks about the allure of podcasts and the brand's approach to fostering loyalty.

By Cara Salpini • Jan. 22, 2020

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Retail Therapy: The candle that proves even Goop can outdo itself

Gwyneth Paltrow's lifestyle-commerce brand released a $75 product, which claims, "This smells like my vagina."

By Caroline Jansen • Jan. 17, 2020