Marketing

Walmart adds digital tools to match products with health preferences

A new online and in-app experience includes a "Shop-By-Diet" scanner and dietary profile feature that incorporates wellness criteria into grocery shopping.

By Catherine Douglas Moran • Jan. 19, 2022

Walmart signals metaverse plans with trademark applications around virtual goods, NFTs

While plenty of companies are eyeing the tech, a potentially large push from the retailer could go a long way in spurring mainstream consumer adoption.

By Peter Adams • Jan. 19, 2022

Explore the Trendline➔

How the purpose of stores is evolving

Stores have always evolved in order to compete as times, technology and tastes change. And, most of all, to please customers.

By Retail Dive staff

Gap taps Frank Ape creator for NFT drop focused on spreading positivity

Making its first crack at the crypto format, the retail brand is trying to gauge what consumers want out of a more digitally-led world.

By Peter Adams • Jan. 18, 2022

Meet the 2022 shoppers: 5 ways buyer expectations will change retail

Consumers continue to grapple with the lingering effects of the pandemic, including supply chain hiccups and other shifts that are changing the way they buy. Retailers can expect five themes to impact brick-and-mortar sales.

Jan. 18, 2022

The Weekly Closeout: Amazon workers will revote on union and Saks debuts Game Day collection

A tally of ballots for the new union vote will begin March 28. Meanwhile, Saks is making a bigger play for sports fans.

By Retail Dive Staff • Jan. 14, 2022

Sur La Table launches private label cookware collection

The updated line comes about a year and a half after a joint venture by Marquee Brands and CSC Generation bought the retailer out of bankruptcy.

By Caroline Jansen • Jan. 13, 2022

Stitch Fix turns to Venus Williams to help women conquer anxiety at the gym

The tennis champion said that, like many women, she's grappled with feelings of "gymtimidation," and will share tips on how to overcome it.

By Daphne Howland • Jan. 12, 2022

Pottery Barn Kids, Lego partner on home collection

The toy brand recently partnered with a number of other retailers including Target, Ikea and Adidas. 

By Kaarin Vembar • Jan. 11, 2022

What changes at Stitch Fix and Trunk Club say about apparel retail

Styling guidance was supposed to help turbocharge subscription box sales. That didn't work out, but it doesn't mean the service isn't valuable.

By Daphne Howland • Jan. 10, 2022

The Weekly Closeout: Fanatics acquires Topps and Barbie goes glam with Balmain

The digital sports platform declared the deal "the foundation of Fanatics Trading Cards business."

By Retail Dive Staff • Jan. 7, 2022

Yeezy Gap announces 'Engineered by Balenciaga' collab

Ye and the luxury label's artistic director, Demna, have collaborated before, and each has a record of bringing an unexpected vibe to wardrobe basics.

By Daphne Howland • Jan. 7, 2022

Retailers tailor holiday paid social to Gen Z, with YouTube grabbing biggest spend

The findings show Gen Z wields growing purchasing power and is more comfortable buying through apps as social commerce booms.

By Peter Adams • Jan. 6, 2022

Why so many DTC brands are into activewear

Whether they launched in the space or expanded into it, DTC brands are taking advantage of athleisure's continued popularity to fuel their businesses.

By Cara Salpini • Jan. 6, 2022

Best Buy launches in-house media company

The electronics retailer seeks to turn 3 billion annual interactions into insights and opportunities for brands looking to reach consumers.

By Chris Kelly • Jan. 5, 2022

Fabletics launches Any-Wear collection

The new offering, which features pieces like pants and a midi dress, is meant to be worn for various activities, like working from home or running errands.

By Caroline Jansen • Jan. 4, 2022

10 retail trends to watch in 2022

Last year upended some trends and accelerated others. What will 2022 bring for retailers?

By Daphne Howland , Ben Unglesbee , Cara Salpini , Kaarin Vembar , Caroline Jansen , Maria Monteros • Jan. 4, 2022

The Backroom: Our traditional interview with the retail prophet, Doug Stephens

While the pandemic isn't over, 2021 seemed to show that physical locations remain important to retail. But each store must have something to offer.

By Daphne Howland • Dec. 30, 2021

A Pea in the Pod opens concept stores in Chicago, NYC

The retailer is planning on opening "a handful" of retail stores in its top customer locations across the U.S. 

By Kaarin Vembar • Dec. 22, 2021

Adidas, Allbirds release low-carbon running shoe

The initial drop will have limited quantities, with four new colorways set to launch in a broader rollout this spring.

By Cara Salpini • Dec. 20, 2021

The future of ecommerce and how to win the fight to stand out

Optimizing marketing methods to cope with the rising surge of ecommerce business.

Dec. 20, 2021

The Weekly Closeout: Target to launch 'Bet on Black' startup pitch competition

The retailer will provide mentorship and a total of $500,000 in funding. Meanwhile, Janie and Jack names a new CEO and Bark comes to REI.

By Retail Dive Staff • Dec. 17, 2021

E.l.f. goes long form for meme-heavy holiday 'movie' native to TikTok

Breaking with the app's snackable focus, "Big Mood, Big e.l.f.ing City" nods to 2021 trends like the Couch Guy and a viral salmon bowl recipe.

By Peter Adams • Dec. 16, 2021

Alibaba launches grant program for US entrepreneurs

The e-commerce giant announced its first group of 50 recipients, who will receive $10,000 each. 

By Tatiana Walk-Morris • Dec. 15, 2021

PetSmart launches pet photos with Santa, photo contest

The retailer has introduced new services and merchandise, but its business practices have recently come under fire.

By Tatiana Walk-Morris • Dec. 15, 2021

Nike acquires virtual sneaker company Rtfkt

The purchase comes on top of several others Nike has made to improve its digital capabilities, including data integration platform Datalogue.

By Cara Salpini • Dec. 14, 2021