Marketing

Belk launches apparel brand Wonderly

The private label assortment replaces the department store's New Directions brand. 

By Kaarin Vembar • Oct. 19, 2021

Macy's reintroduces in-person Santa Claus visits, but this year they're 'contactless'

All visits are by reservation only, and while children can see the big man in red, the department store is running a "socially distanced experience."

By Tatiana Walk-Morris • Oct. 19, 2021

Explore the Trendline➔

Trendline

How the purpose of stores is evolving

Stores have always evolved in order to compete as times, technology and tastes change. And, most of all, to please customers.

By Retail Dive staff

Walmart unveils 3 Black Friday sales events, early access for Walmart+ members

The retail giant is leveraging Black Friday to boost memberships by giving subscribers special access to sales.

By Maria Monteros • Oct. 18, 2021

Kohl's touts new brand partnerships ahead of the holidays

Over the past year, the department store has made deals to broaden its assortment through the likes of Eddie Bauer, Sephora and Tommy Hilfiger.

By Tatiana Walk-Morris • Oct. 18, 2021

Sponsored by OneView Commerce

Unified commerce: the superpower to drive innovation

How unified commerce eliminates silos and drives efficiencies for frictionless customer engagement.

Sponsored by Exchange Solutions

Navigating marketplace shifts: Leverage loyalty to thrive in a period of recovery

The market has been talking about the right loyalty strategy for years. How do you actually do it?

Under Armour names first chief consumer officer as marketing chief plans exit

The new position will take over the functions of the CMO, overseeing global marketing, e-commerce and retail.

By Cara Salpini • Oct. 15, 2021

Best Buy starts Black Friday deals early amid supply chain woes

The retailer is offering deals to encourage consumers to shop early as widespread supply chain constraints loom over the season.

By Tatiana Walk-Morris • Oct. 15, 2021

Does Stitch Fix need stores?

The apparel e-retailer has ruled them out in the past, but a recent business model shift and its customer acquisition needs could change that.

By Daphne Howland • Oct. 14, 2021

Model behavior: How mannequins display retail's brand values

Diversity in mannequin body size and gender can help shoppers see themselves reflected in a brand — and drive loyalty.

By Kaarin Vembar • Oct. 14, 2021

Poshmark co-founder to oversee new seller experience team

The new division is responsible for "supporting and innovating" on behalf of the platform's merchants.

By Tatiana Walk-Morris • Oct. 13, 2021

Macy's teams up with Fanatics

The deal grows the fan apparel product offering at Macy's by nearly 20 times, as the department store continues to diversify its merchandise categories. 

By Kaarin Vembar • Oct. 13, 2021

Hims & Hers strikes a deal with The Vitamin Shoppe to sell hair care products

Although the collaboration will begin small, the companies left room for "potential expansion" early next year into other categories.

By Tatiana Walk-Morris • Oct. 13, 2021

Sephora releases social media guidelines to tackle online harassment

The "Hearts, Not Hate" tenets involve uplifting others, being an ally and naming hate. To tackle the last one, the retailer will moderate comments.

By Cara Salpini • Oct. 12, 2021

Column

Remember when Macy's was the one removing department store names?

Now it's facing the unfortunate prospect of another retailer's logo splashed upon its hometown flagship, just in time for its famous Thanksgiving parade.

By Daphne Howland • Oct. 12, 2021

Scotch & Soda accelerates DTC expansion with 22 new physical locations set to open in 2021

Originally a wholesale brand, the company had just 30 owned and franchised stores when it was acquired in 2011. Now it has 235.

By Cara Salpini • Oct. 11, 2021

Walmart teams with Netflix on exclusive products, digital storefront

The partnership gives the retailer access to the streaming platform's viewership as it establishes itself as a major destination for fan merchandise.

By Maria Monteros • Oct. 11, 2021

Sam's Club unveils first holiday catalog

The retailer is also holding twice as many shopping events throughout the season so its members can shop early. 

By Tatiana Walk-Morris • Oct. 11, 2021

7 experiential store concepts that opened this year

From Dick's Public Lands outdoors banner to Bloomie's to Ulta's Target shop-in-shops, here are some of the most notable concept launches this year.

By Cara Salpini • Oct. 11, 2021

Sponsored by Yotpo

Solve iOS 15 challenges with SMS this holiday season

To engage iOS 15 users and drive sales this holiday season, embrace the channel that is already privacy-first — SMS.

Sponsored by Lightspeed

The 2021 holiday season is here. Here's what retailers need to know.

Holiday retail sales expected to reach a record-breaking $1.093 trillion, but the way customers shop doesn’t look the same anymore.

Column

The Weekly Closeout: Mirror plans Canada launch and what's with all the e-commerce spinoffs?

Lululemon will expand the home fitness tech to nearly 200 stores, and Macy's is encouraged to follow department store Saks on a strange path.

By Retail Dive Staff • Oct. 08, 2021

Adidas to take back apparel from any brand in resale program with ThredUp

Members of the athletics brand's app can order a prepaid shipping label and send back used apparel in exchange for rewards.

By Cara Salpini • Oct. 08, 2021

Macy's updates app, launches live shopping

The redesigned app features new design and navigation features, while Macy's Live allows customers to interact with stylists and hosts. 

By Tatiana Walk-Morris • Oct. 08, 2021

7 mall stores you forgot about

What is it about the mall experience that stokes nostalgia? Here's a look back at some of the brands that once loomed large in shopping centers. 

By Kaarin Vembar • Oct. 07, 2021