Marketing
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Amazon turns to Refinery29, celebs for holiday attention
Its sales will no doubt be robust, but when it comes to marketing during the season, the e-commerce giant is at something of a disadvantage.
By Daphne Howland • Dec. 09, 2019 -
ColumnRetail Therapy: KFC bets on a finger-licking good holiday
Nothing makes it feel like the holidays quite like the smell of greasy fried chicken wafting out of your fireplace.
By Caroline Jansen • Dec. 06, 2019 -
Rent the Runway partners with W Hotels
The clothing rental company will supply a travel wardrobe to guests upon their arrival at the luxury hotels.
By Kaarin Vembar • Dec. 05, 2019 -
American Eagle embeds QR codes in shirts for Giving Tuesday
Select items sport an icon people can scan to activate Delivering Good's donation website.
By Robert Williams • Dec. 04, 2019 -
Secret opens Instagram directory, shoppable videos bolstering women-run businesses
The P&G brand wants to help female leaders score a fair share of the $730 billion forecast to be spent around the holidays.
By Peter Adams • Dec. 03, 2019 -
Retailers boosted social commerce ads for Cyber Weekend
Retailers funneled 45% of their online media budgets into paid social ads, which accounted for 33% of total revenue from Thanksgiving to Sunday.
By Robert Williams • Dec. 03, 2019 -
What do consumers want for the holidays? A better environment
Shoppers are opting to buy from retailers that support sustainability and other social issues.
By Tatiana Walk-Morris • Dec. 03, 2019 -
Pinterest's new curated marketplace gives smaller merchants a holiday boost
Pinterest Shop gathers hundreds of shoppable posts from 17 hand-picked businesses ahead of Small Business Saturday.
By Robert Williams • Nov. 25, 2019 -
Deep DiveHow mobile ads are powering a social commerce surge this holiday season
Platforms like TikTok and Instagram are increasingly blending ads and shopping.
By Robert Williams • Nov. 25, 2019 -
Deep DiveBlack Friday is a state of mind
This year, retailers have fewer selling days to make their holiday coin. Lucky for them, the seasonal sales event still holds meaning for their customers.
By Daphne Howland • Nov. 22, 2019 -
JC Penney rings in holiday proposal season with AR ad driving virtual try-ons
The mobile campaign with Verizon Media includes immersive, full-screen spots and a "wedding personality" quiz.
By Natalie Koltun • Nov. 22, 2019 -
ColumnRetail Therapy: The holidays just got Goop-ed
Gwyneth Paltrow's lifestyle-wellness company released a gift guide, which to no one's surprise includes products like an automatic joint roller and a $250 fire extinguisher.
By Caroline Jansen • Nov. 22, 2019 -
Why Brooklinen won't open its first permanent store in SoHo
CEO Rich Fulop says its Brooklyn location is one of "a lot of stores" the brand plans to open.
By Cara Salpini • Nov. 21, 2019 -
Adidas' AR activation drops shoppers into a trash-filled virtual ocean
Immersing app users in a littered ocean around the holidays highlights environmental issues and shows how the brand turns plastic waste into shoes.
By Robert Williams • Nov. 20, 2019 -
Dick's Sporting Goods brings gear to life in CGI holiday spot
Videos of animation and live-action filming help tell the story of what happens in the retailer's store at night when the merchandise comes alive.
By Barry Levine • Nov. 20, 2019 -
How Lululemon's Mall of America megastore puts experiential retail on display
Roughly 10% of the brand's stores in the future could mirror the 19,000-square-foot store, which boasts events, workout studios and a smoothie bar.
By Cara Salpini • Nov. 20, 2019 -
Tupperware opens holiday pop-up shop in SoHo
The "immersive store" will feature merchandise and artistic installations, as well as offer product demos.
By Lisa Rowan • Nov. 19, 2019 -
Saks creates multichannel experience for 'Frozen 2' holiday windows
The annual window unveiling will include a live event featuring a musical performance by Idina Menzel, who voices Elsa in the film.
By Dianna Christe • Nov. 19, 2019 -
Walmart links mobile Scan & Shop with printed holiday toy catalog
Browsers can scan pages with their smartphone and add items to their online cart or wish list.
By Robert Williams • Nov. 18, 2019 -
Patagonia opens first Worn Wear store
The outdoor retailer's resale business has opened a pop-up in Colorado, which will exclusively sell used items and products from its new ReCrafted collection.
By Cara Salpini • Nov. 18, 2019 -
What department stores gave up when they gave up on the holidays
Marketing around the season was once about wonderment and less about products and prices. That stoked loyalty — and sold toys.
By Daphne Howland • Nov. 18, 2019 -
A roundup of retail holiday deals
Some retailers are employing competitive pricing, but many are introducing compelling services and ease of logistics for shoppers as ways to compete.
By Kaarin Vembar , Daphne Howland , Ben Unglesbee , Cara Salpini , Caroline Jansen • UPDATED: Dec. 9, 2019 at 10:28 a.m. -
ColumnRetail Therapy: The retail Grinch who stole Christmas
Storied department store Harrods dampened the holiday spirit by limiting visits to Santa to those who spend more than $2,500 with the retailer.
By Caroline Jansen • Nov. 15, 2019 -
A quarter of consumers are more brand loyal than last year
But it takes time to build that: More than a third of consumers said they need to make at least five purchases with a brand before considering themselves loyal.
By Lisa Rowan • Nov. 14, 2019 -
PopSugar to launch experiential pop-up shop in NYC for the holidays
Sugar Chalet, which will be located in New York's Bryant Park Overlook, allows the multimedia website to connect with its audience offline.
By Tatiana Walk-Morris • Nov. 13, 2019
