Marketing
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The Weekly Closeout: Pacsun names CFO, Abercrombie posts ‘record’ Q2 net sales
The teen retailer hired BowFlex, Inc. veteran Aina Konold, while the apparel company saw sales increase 21% year over year to $1.1 billion.
By Retail Dive Staff • Aug. 30, 2024 -
Walmart Marketplace expands into premium beauty, collectibles and pre-owned categories
As the retailer vies for collectibles shoppers and share in the secondhand market, it faces competition from established players like eBay.
By Tatiana Walk-Morris • Aug. 29, 2024 -
Trendline
The latest in experiential retail
With customers returning to in-store shopping, retailers are testing out new store concepts, exiting others and otherwise refining their brick-and-mortar touchpoints.
By Retail Dive staff -
What lies ahead for Bonobos under new ownership
The DTC darling has changed hands several times over the past decade. Does that matter?
By Caroline Jansen • Aug. 28, 2024 -
At Stitch Fix, stylists move into the spotlight
In its quest to stem sales declines, the apparel box retailer has overhauled its customer experience model.
By Daphne Howland • Aug. 27, 2024 -
How chatbots can personalize self-service interactions
Generative AI chatbots are well-suited to draw on customer metadata and company knowledge bases to personalize self-service experiences.
By Bryan Wassel • Aug. 27, 2024 -
Lady Gaga’s Haus Labs beauty line launches in Sephora at Kohl’s
The department store is continuing to pour resources into its Sephora partnership to draw more customers amid sales declines.
By Tatiana Walk-Morris • Aug. 27, 2024 -
Heydude taps Sydney Sweeney for campaign emphasizing comfort
The brand has an ambitious full-year goal to limit declines to 10% or less, and a lot is riding on the holiday quarter.
By Daphne Howland • Aug. 26, 2024 -
Dolly Parton launches beauty line
A collection of four lipsticks is available online now, with a full in-store rollout scheduled to begin in 2025.
By Lara Ewen • Aug. 26, 2024 -
Column
The Weekly Closeout: Amazon’s October sales event returns and Hollister goes back to school
The e-commerce giant is prepping for its unofficial holiday kickoff event, while the apparel brand launched a collection featuring over 30 U.S. universities.
By Retail Dive Staff • Aug. 23, 2024 -
Walmart adds its first dining benefit to Walmart+ loyalty program
Amazon in May made a similar move in offering Prime members a free annual Grubhub+ membership.
By Nate Delesline III • Aug. 22, 2024 -
Shopify, YouTube expand partnership
Through an affiliate program, Shopify merchants now have access to thousands of creators to showcase their products.
By Tatiana Walk-Morris • Aug. 22, 2024 -
Q&A
Universal Standard’s CEO talks inclusivity, legacy and brand-building
As Polina Veksler expands her business, she also wants to push the fashion industry to be more size inclusive.
By Lara Ewen • Aug. 22, 2024 -
Foot Locker partners with Nike, Jordan on basketball concept at revamped flagship
The “Home Court” space is the result of a “shared vision” between the athletics retailer and Nike, but it still features other major brands.
By Cara Salpini • Aug. 21, 2024 -
Gap gets loose with pop star Troye Sivan in latest dance-heavy ads
A fall campaign starring the “Rush” singer puts a focus on movement enabled by baggy denim, part of a rebound in ‘90s style trends.
By Peter Adams • Aug. 21, 2024 -
Wayfair’s Perigold banner to open first physical store
The move comes about three years after Wayfair said it would open locations for each of its five brands, which also include Joss & Main and Birch Lane.
By Tatiana Walk-Morris • Aug. 21, 2024 -
Snoop Dogg and Solo Stove deliver ‘Blunt Marketing’ in latest ads
The smokeless fire pit maker doubles down on its relationship with the rapper following a previous effort that generated buzz but missed sales goals.
By Sara Karlovitch • Aug. 21, 2024 -
Spanx founder launches shoe brand Sneex
Three years after selling a majority stake in her shapewear brand to Blackstone, Sara Blakely has set out to reimagine high heels.
By Caroline Jansen • Aug. 20, 2024 -
The image by Dough4872 is licensed under CC BY-SA 3.0
Abercrombie & Fitch Co. to distribute children’s apparel line via Haddad Brands
The deal will allow Abercrombie to expand its product assortment to cater to a broader age group as well as amplify its brand internationally.
By Tatiana Walk-Morris • Aug. 19, 2024 -
Deep Dive
Kevin Plank can’t let go of Under Armour. Is that hampering a turnaround?
Three CEOs have come and gone in the four years since Plank stepped down. Now, the sportswear brand’s founder is back with another plan to revive the brand amid flagging sales and relevance.
By Cara Salpini • Aug. 19, 2024 -
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Aug. 19, 2024 -
Column
The Weekly Closeout: Amazon rebrands resale unit and seasonal hiring commences
Amazon Warehouse, which sells used, pre-owned or open-box products, is now known as Amazon Resale. Meanwhile, Joann is starting seasonal hiring early.
By Retail Dive Staff • Aug. 16, 2024 -
Reebok releases new fitness app
The subscription-based Reebok Fitness app features on-demand workouts, nutritional guidance and the ability to connect with other users.
By Tatiana Walk-Morris • Aug. 15, 2024 -
FTC finalizes rule to prohibit sale or purchase of fake reviews
The rule prohibits businesses from buying reviews or testimonials, whether positive or negative, as well as the suppression of reviews.
By Kristen Doerer • Aug. 15, 2024 -
Q&A
Allbirds chief marketer on why brand building is key to the company’s turnaround plan
Kelly Olmstead discusses how the sneaker brand is investing more in awareness-driven channels to weather a challenging period for the business.
By Peter Adams • Aug. 14, 2024 -
Lowe’s rebrands media network as it expands channel offerings
The home improvement retailer is adding in-store audio, email, paid search and direct mail for install services to the platform.
By Tatiana Walk-Morris • Aug. 13, 2024