Marketing


  • A pair of black boots next to dollar signs and starred reviews.
    Image attribution tooltip
    Permission granted by Google

    Google debuts 3D sneaker tool, new shopping features

    The technology company will provide more personalized recommendations to users and assist businesses in creating 3D product models.

    By Sept. 29, 2022
  • A portrait of fashion designer Daniel Lee wearing a brown leather bomber jacket with brown fur trim.
    Image attribution tooltip
    Courtesy of Burberry

    Burberry nabs Daniel Lee as creative chief

    The British fashion designer is credited with reviving Kering-owned Bottega Veneta, though he left abruptly last year after three years as creative director.

    By Sept. 29, 2022
  • Explore the Trendline
    Image attribution tooltip
    Cody Davis via Unsplash
    Trendline

    How personalization shapes the retail industry

    As consumer data becomes more readily available, a host of new opportunities (and missteps) has opened up for retailers that want to tap into the potential of rich shopper data.

    By Retail Dive staff
  • A headshot of Jennifer Ingraffea.
    Image attribution tooltip
    Courtesy of The North Face

    The North Face fills chief marketer, merchandiser spots with Nike vets

    Sophie Bambuck will take on the marketing role while Jennifer Ingraffea will fill the merchandising position as the brand builds out its leadership team.

    By Sept. 28, 2022
  • Against a backdrop of snow-covered mountains and blue skies streaked with clouds, three cyclists pedal along a path flanked by tall grasses and marked by a wooden sign reading "South Jenny Lake."
    Image attribution tooltip
    Courtesy of REI Co-op

    REI will open stores late on Election Day so employees can vote

    The retailer joins nearly 2,000 others in ensuring that work schedules allow for time to cast a ballot.

    By Sept. 27, 2022
  • A virtual Roblox space designed by Walmart shows a ferris wheel in the foreground a blimp flying against a blue sky in the background.
    Image attribution tooltip
    Retrieved from Walmart on September 26, 2022

    Walmart aims to shift Gen Z perceptions with expansive Roblox play

    Interactive virtual spaces going live ahead of the holidays cater to different product interests, with a beauty and cosmetics section among the first.

    By Peter Adams • Sept. 27, 2022
  • Against a bright blue background, the word "Prime" in black lettering and "Early Access Sale" in white lettering sit above a brown box with the words "October-12" and glittery curlicues and dots.
    Image attribution tooltip
    Courtesy of Amazon

    Amazon, Target kick off holiday sales early

    The retailers are unleashing seasonal specials in early October, and more are likely to follow as inflation pushes consumers to seek out good deals.

    By Sept. 26, 2022
  • Peloton Bike+
    Image attribution tooltip
    Courtesy of Peloton

    Peloton’s head of marketing, chief commercial officer exit

    Dara Treseder is leaving Oct. 4 to become the CMO of Autodesk and Kevin Cornils exited last Friday.

    By Sept. 26, 2022
  • Three students play basketball on a Nike Grind court.
    Image attribution tooltip
    Courtesy of Nike

    The Weekly Closeout: Home Depot employees move to unionize and Nike launches recycling program on Alipay

    Philadelphia workers for the home improvement retailer filed with the National Labor Relations Board, while the athletics brand partnered with Ant Group’s Green Energy Initiative.

    By Retail Dive Staff • Sept. 23, 2022
  • In a dimly lit room, a party-goer in a long blue dress, wearing a tiara, stares into the camera.
    Image attribution tooltip
    Courtesy of Lord & Taylor

    Online only, Lord & Taylor unveils fall merchandising, new logo

    The 200-year-old department store is aiming for an “elevated experience” as it attempts a reboot — but “don’t call it a comeback.”

    By Sept. 23, 2022
  • A women in a cardigan sweater and white shirt smiles while holding a phone in her right hand and two packages in her left.
    Image attribution tooltip
    AsiaVision via Getty Images

    E-commerce apps lose pandemic luster: report

    New research shows downloads and marketing spending is declining amid shifts in consumer behavior, data privacy changes and recession fears.

    By Aaron Baar • Sept. 23, 2022
  • Destination XL loses marketing chief, names replacement

    Ujjwal Dhoot played a major role in the big-and-tall retailer’s turnaround and hunt for market share. 

    By Sept. 22, 2022
  • Headshot of Kylie Jenner.
    Image attribution tooltip
    Courtesy of Macy's

    Macy’s partners with Kylie Cosmetics

    A limited-edition holiday collection featuring cosmetics, gift sets and ornaments will be available online and in select stores Oct. 1.  

    By Sept. 22, 2022
  • A line of Beautycounter products in various skin tone shades.
    Image attribution tooltip
    Permission granted by Beautycounter

    What can an Amazon Fashion executive do for Beautycounter?

    Kara Trousdale joined the beauty brand as its chief commercial officer in March and is bringing lessons from the e-commerce giant to help guide its omnichannel strategy.

    By Sept. 21, 2022
  • Christian Siriano stands holding a rolling rack of clothes.
    Image attribution tooltip
    Permission granted by Shane LaVancher

    Xcel Brands launches C. Wonder by Christian Siriano

    Siriano was named the creative director of the new brand, which will launch in the spring of 2023. 

    By Sept. 19, 2022
  • Patagonia founder Yvon Chouinard sits at a desk.
    Image attribution tooltip
    Courtesy of Patagonia

    How Patagonia’s shakeup challenges marketers to act on sustainability

    As the outdoor retailer makes good on its Earth-loving promise in an exceptional way, the bar for value-driven commitments has been elevated.

    By Jessica Deyo • Sept. 19, 2022
  • woaman complaining about the delivered package.
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    Adobe Stock/cherryandbees

    Sponsored by Appriss Retail

    The billion dollar impact of order claim fraud

    With the growth of online shopping, ecommerce retailers should be turning their attention to another type of fraud with potentially far greater impact on the bottom line.

    Sept. 19, 2022
  • Five different beauty products with the Barneys New York label.
    Image attribution tooltip
    Courtesy of Authentic Brands Group

    Barneys New York emerges with a beauty line

    Parent Authentic Brands Group announced a deal with Korean-based lifestyle company Gloent Group to develop, manufacture and distribute products.

    By Sept. 16, 2022
  • A blue Amazon Prime truck bearing the company's logo is parked outside one of its warehouse centers.
    Image attribution tooltip
    Dan Kitwood/Getty Images via Getty Images

    Amazon expands email marketing tools for brands seeking new customers

    Brands can email message directly to shoppers who don’t follow them by using the free Tailored Audiences tool, which is currently in beta.

    By Peter Adams • Sept. 16, 2022
  • Walmart's Be Your Own Model functionality
    Image attribution tooltip
    Courtesy of Walmart

    Walmart expands virtual try-on functionality with Be Your Own Model

    iOS customers in the U.S. will be able to upload images of themselves to virtually try on over 270,000 apparel items.

    By Sept. 15, 2022
  • A Fossil storefront.
    Image attribution tooltip
    The image by Phillip Pessar is licensed under CC BY 2.0

    Fossil hires chief marketer

    While some retailers and brands hire veteran marketing talent, research suggests that companies are bumping up their marketing budgets.

    By Tatiana Walk-Morris • Sept. 14, 2022
  • Ikea adds delivery perks to loyalty program

    The retailer is offering Ikea Family members a 5% discount on eligible in-store purchases and discounts on select delivery methods for online orders.

    By Sept. 14, 2022
  • A desk and chairs in an office
    Image attribution tooltip
    Courtesy of Branch

    West Elm partners with DTC office furniture brand Branch

    The partnership adds to West Elm’s growing assortment of direct-to-consumer brands and helps expand its new business-to-business offering.

    By Sept. 13, 2022
  • A group of five people gathered together wearing matching sets of underwear and bras in different colors.
    Image attribution tooltip
    MeUndies

    MeUndies bulks up executive team with new CFO, chief marketer

    The two new execs will oversee key functions as the DTC brand charts its growth path.

    By Tatiana Walk-Morris • Sept. 13, 2022
  • A red bullseye logo with the word Target underneath decorates a storefront against a bright blue sky with puffy white clouds.
    Image attribution tooltip
    Daphne Howland/Retail Dive

    Target partners with FAO Schwarz on exclusive, multiyear deal

    The retailer's stores will feature a dedicated space for the toy company, with demonstrations at select stores throughout the holiday season.

    By Sept. 12, 2022
  • Qurate
    Image attribution tooltip
    Cara Salpini/Retail Dive

    HSN creates YouTube TV channel

    The company wants to connect with more shoppers, but industry analysts are concerned about whether it can weather economic volatility.

    By Tatiana Walk-Morris • Sept. 12, 2022