Marketing
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Courtesy of Perfect Corp.
Perfect Corp. unveils virtual makeup tutorial tool
Customers can purchase products used throughout the virtual tutorial with one click.
By Tatiana Walk-Morris • Sept. 15, 2021 -
Retrieved from Apple on September 09, 2021
'We're going back to the drawing board': DTC brands brace for more anti-tracking headaches
Already saddled with the rising cost of customer acquisition, profitability for digitally native brands just got even more challenging.
By Maria Monteros • Sept. 14, 2021 -
Trendline
How the purpose of stores is evolving
Stores have always evolved in order to compete as times, technology and tastes change. And, most of all, to please customers.
By Retail Dive staff -
Courtesy of Banana Republic
ColumnThe Weekly Closeout: GameStop may team with AMC and Banana Republic thinks of itself as ... Wakanda?
What's better than two meme stocks coming together? Banana Republic's vision for its new brand identity, which includes some ambitious comparisons.
By Retail Dive Staff • Sept. 10, 2021 -
Courtesy of REI
Athleta to be sold in 135 REI stores
The move, which expands on a partnership dating back to 2018, is part of the Gap-owned brand's goal of reaching $2 billion in net sales by 2023.
By Caroline Jansen • Sept. 09, 2021 -
Courtesy of Macy's
Macy's Thanksgiving parade is letting spectators back in this year
After being limited to television last year, the event is back, complete with giant balloons and health protocols.
By Ben Unglesbee • Sept. 09, 2021 -
Petco expands its subscription box service
The retailer has added more options to its PupBox offering as it works to sustain the sales gains it experienced this past year.
By Caroline Jansen • Sept. 08, 2021 -
Courtesy of Banana Republic
Banana Republic goes back to its roots with new brand identity
A historical underperformer at parent company Gap, the brand is realigning around more casual offerings that speak back to its origins.
By Tatiana Walk-Morris • Sept. 08, 2021 -
Courtesy of Fred Segal
Fred Segal is dead. Long live Fred Segal.
The man who gave retail some of its most worthy concepts died this year at 87, but his eponymous store in many ways is just getting started.
By Daphne Howland • Sept. 08, 2021 -
Kroger
What do Macy's and the Toys R Us brand have to offer each other?
The two retail names are betting on each other in a shop-in-shop rollout, but branding alone won't make their partnership work.
By Ben Unglesbee • Sept. 07, 2021 -
Daphne Howland/Retail Dive
Francesca's tests new concepts, including tween stores
The apparel chain is ready for some changes after emerging from last year's bankruptcy, CEO Andrew Clarke said in a recent interview.
By Daphne Howland • Sept. 03, 2021 -
Cara Salpini/Retail Dive
ColumnThe Weekly Closeout: Allbirds plans on 'hundreds' of stores and Best Buy bets on scooters
The DTC company is in the early phase of a store ramp up, and the electronics retailer launched an e-transportation category.
By Retail Dive Staff • Sept. 03, 2021 -
Permission granted by Chewy
Chewy sales leap 27% as it takes market share
The online pet retailer is winning over wallets, but marketing costs are still hounding the company in its quest for profits.
By Ben Unglesbee • Sept. 02, 2021 -
Courtesy of Hoka One One
Hoka One One tests brick and mortar with first stores
Two pop-ups, in New York City and Los Angeles, will be open until December. Physical retail is key "for both sales and branding purposes," the company said.
By Cara Salpini • Sept. 02, 2021 -
Adeline Kon/Retail Dive
ColumnSKU'd: Shein is holding a fashion design contest. And judges are fending off the public's 'negativity'
The Shein X 100K Challenge highlights up-and-coming talent. It works as long as no one asks questions about the company's business practices.
By Kaarin Vembar • Sept. 02, 2021 -
Courtesy of REI
Deep DiveHow REI is building an outdoor ecosystem around its customers
At REI, you can buy hiking gear, schedule a one-on-one appointment about how to use it and sign up for a 6-day trip to Yellowstone. Here's why that works.
By Cara Salpini • Sept. 01, 2021 -
Sequential Brands files for bankruptcy
After crumpling under its debt load, the licensing specialist is looking to sell off its remaining brands in Chapter 11.
By Ben Unglesbee • Aug. 31, 2021 -
Retrieved from Apple Store.
Social shopping startup Flip raises $28M
The company intends to use the funding to expand its brand offering, creator ecosystem and end-to-end logistics platform.
By Tatiana Walk-Morris • Aug. 31, 2021 -
Retrieved from Apple on August 27, 2021
When online activity soared last year, so did data collection.
Now faced with new privacy regulations, retailers will have to navigate ways to acquire customer data without the tools they've relied on.
By Maria Monteros • Aug. 31, 2021 -
Courtesy of Walmart
Walmart unveils cross-channel ad exchange built on first-party shopper data
Rolling out ahead of the holidays, the platform will serve as a major test of whether the retailer can scale in ad tech.
By Peter Adams • Aug. 30, 2021 -
Courtesy of Walmart
ColumnThe Weekly Closeout: Walmart, Dove partner for inclusive baby line and Hermès sells a $1,125 dog bowl
The mass merchant wants to fill a gap in the category, and the luxury brand unveiled a product for furry friends that enjoy the finer things.
By Retail Dive Staff • Aug. 27, 2021 -
Courtesy of Sephora
Sephora plans first campaign highlighting Black-owned brands
In its journey toward supporting BIPOC customers, the beauty retailer is also revamping its ColorIQ foundation matching technology.
By Cara Salpini • Aug. 26, 2021 -
Courtesy of Shopify
TikTok partners with Shopify to pilot in-app shopping
Through the new product, merchants with TikTok For Business accounts can have a shop tab on their profiles and create a mini-storefront.
By Maria Monteros • Aug. 25, 2021 -
Courtesy of Walmart
Walmart sends musicians home for back-to-school concerts, shoppable livestream
The big-box retailer is also hosting a TikTok challenge to honor teachers.
By Asa Hiken • Aug. 25, 2021 -
Courtesy of Fabletics
Fabletics expands to loungewear
Citing the surging market for comfy clothing, the DTC activewear brand is joining a list of new entrants that also includes Athleta and ThirdLove.
By Tatiana Walk-Morris • Aug. 25, 2021 -
Daphne Howland/Retail Dive
1-800 Contacts lawsuit takes aim at Warby Parker's ad search strategy
The DTC brand is placing ads in the search results of the contact lenses specialist that the latter claims lead consumers to a confusingly similar site.
By Ben Unglesbee • Aug. 24, 2021
