Marketing


  • Milk Makeup products
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    Permission granted by Waldencast
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    Waldencast taps Huda Beauty co-founder to join its new creative council

    The Milk Makeup and Obagi parent company launched the seven-person council to help it identify industry trends to meet customer needs.

    By Howard Ruben • Feb. 23, 2024
  • A collage of various dolls and doll accessories, mostly in shades of pink, with the words "Barbie The Movie" in the center.
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    Courtesy of Mattel
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    Column

    The Weekly Closeout: Mattel taps new head of dolls and will VF Corp sell one of its biggest brands?

    Krista Berger is the new senior vice president of Barbie and will lead the dolls division at the toy company. Meanwhile, the apparel conglomerate is reviewing its brand assets. 

    By Retail Dive Staff • Feb. 23, 2024
  • Explore the Trendline
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    Igor Alecsander via Getty Images
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    Trendline

    Retail Dive's Outlook on 2022

    From continued supply chain challenges to the rise of social commerce, here's what Retail Dive is watching for in the year ahead.

    By Retail Dive staff
  • Picture of Shein office lobby.
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    Courtesy of Shein
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    Shein to debut spring-summer collection in shoppable livestream

    The event, which will be available on YouTube, X, Instagram and Facebook, builds off one that the fast-fashion giant held last fall.

    By Tatiana Walk-Morris • Feb. 21, 2024
  • Iskra Lawrence modeling items from Cupshe's Spring Slow collection
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    Courtesy of Cupshe
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    Cupshe partners with model and body acceptance advocate Iskra Lawrence

    The collaboration will promote the brand’s Spring Glow collection, featuring 37 products such as one-piece suits, bikinis and cover-ups.

    By Howard Ruben • Feb. 21, 2024
  • Two pairs of Brunt boots
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    Courtesy of Brunt
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    Workwear brand Brunt adds nearly 2 dozen wholesale partners

    The distribution expansion will bring the DTC boot and apparel brand’s products to over 110 stores by the end of the year.

    By Howard Ruben • Feb. 20, 2024
  • Dillard’s goes after luxury shoppers with ‘The Coterie Shop’

    Like other department stores, the retailer is revamping its product assortment with a designer-led initiative.

    By Tatiana Walk-Morris • Feb. 20, 2024
  • Virtual influencer Imma appears in a Coach ad
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    Courtesy of Coach
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    Coach pairs virtual influencer with real celebs Lil Nas X, Camila Mendes

    “Find Your Courage” looks to engage younger consumers around the complexities of identity and the changing meaning of being “real.”

    By Chris Kelly • Feb. 20, 2024
  • A screenshot of Loccitane x Emperia's immersive shopping experience
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    Courtesy of Loccitane,Emperia
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    L’Occitane’s third virtual store celebrates Ramadan

    The experience, created with Emperia, mimics a Middle Eastern-inspired house and features exclusive gift sets and a skin care questionnaire.

    By Feb. 16, 2024
  • A Skechers retail store.
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    Courtesy of Skechers
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    The Weekly Closeout: Skechers aims for 10K stores and Jeff Bezos sells $4B in Amazon stock

    The footwear retailer is halfway to its store opening goal, while the Amazon founder sold billions of shares this week. 

    By Retail Dive Staff • Feb. 16, 2024
  • Staples store in Studio City, Ca.
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    GDMatt66 via Getty Images
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    Staples revamps loyalty program

    Easy Rewards lets shoppers earn and redeem points on qualifying purchases, and gives customers double the points for their most shopped categories.

    By Tatiana Walk-Morris • Feb. 16, 2024
  • Spanx's brand campaign shown in a London tube station.
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    Permission granted by Spanx
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    Spanx launches first brand campaign in London

    The campaign will feature body activist, author, model and beauty brand founder Charli Howard and be displayed across London’s tube stations.

    By Howard Ruben • Feb. 16, 2024
  • John Legend applying a Loved01 product.
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    Courtesy of Loved01
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    John Legend’s Loved01 personal care brand launches on Amazon

    The one-year-old brand is joining others in expanding to the e-commerce platform to reach more customers.

    By Howard Ruben • Feb. 15, 2024
  • Line up of Revlon products inside of a store with the Revlon sign.
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    Kaarin Vembar/Retail Dive
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    Revlon brings lipstick shades to home design game Redecor

    Players will be able to use colors from the beauty brand’s Super Lustrous lipstick collection, with more shades on the way.

    By Tatiana Walk-Morris • Feb. 15, 2024
  • A person is seen walking into a lululemon storefront.
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    Justin Sullivan/Getty Images via Getty Images
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    Lululemon accused of greenwashing in anti-competition complaint

    Advocacy organization Stand.earth is asking the Competition Bureau Canada to investigate the retailer’s conduct over environmental claims.

    By Laurel Deppen • Feb. 14, 2024
  • Tiger Woods Sun Day Red
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    Courtesy of Sun Day Red
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    Tiger Woods, TaylorMade team up to launch Sun Day Red

    The apparel brand, which debuts on May 1, comes after Woods ended his nearly three-decades-long partnership with Nike.

    By Feb. 13, 2024
  • Patrick Mahomes in an Adidas ad
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    Courtesy of Adidas
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    Adidas tells athletes of all types: ‘You got this’

    A content series features athletes like Patrick Mahomes and Trinity Rodman talking about how they overcome pressure to perform at their highest levels.

    By Aaron Baar • Feb. 13, 2024
  • Children shop at Build-a-Bear
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    Courtesy of Build-A-Bear
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    Why Build-A-Bear is pushing checkouts to tablets

    The tools let associates better serve and personalize shopper journeys while providing customers with faster checkout options.

    By Bryan Wassel • Feb. 13, 2024
  • Target's Up&Up branded paper towels, toilet paper and food storage items
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    Permission granted by Target
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    Target relaunches Up&Up private label, adds hundreds of products

    The mass merchant is expanding the $3 billion brand’s assortment and is reformulating 40% of its products to meet higher quality standards.

    By Feb. 12, 2024
  • Beyoncé
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    Kevin Winter via Getty Images
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    Beyoncé to launch hair care brand later this month

    The brand, named Cécred, will officially launch Feb. 20 after the singer initially teased the possibility of a new brand in May.

    By Howard Ruben • Feb. 12, 2024
  • A person on the left stands in a wallpapered room, a person on the right runs on the beach.
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    Courtesy of Pacsun
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    Pacsun launches creative collective to help shape campaigns, merchandise

    The Pacsun Collective is a group of content creators, photographers, stylists, videographers and other artists selected to co-create the brand’s future.

    By Tatiana Walk-Morris • Feb. 12, 2024
  • Two professionals shaking hands in an office.
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    NDAB Creativity/Shutterstock.com

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    Sponsored by Partnerize

    Affiliate marketing is a full funnel solution

    Discover the impact of affiliate marketing: a cost-effective tool driving brand presence, conversions and loyalty in the consumer journey.

    Feb. 12, 2024
  • A person in lavender loungewear in bed
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    Permission granted by Macy's
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    Macy’s continues private label push with State of Day

    The new restwear, sleepwear and innerwear collection is part of a larger owned brand strategy — one new CEO Tony Spring says he has confidence in.

    By Feb. 9, 2024
  • Two people model black wedding dresses in front of a castle.
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    Courtesy of Walt Disney World Resort/PRNewswire
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    Column

    The Weekly Closeout: Disney turns to villains for bridal inspiration, Abercrombie & Fitch Co. cuts a role

    The company looked to Ursula and Maleficent for a collection with Allure Bridals, while the specialty retailer eliminated its global brands president position.

    By Retail Dive Staff • Feb. 9, 2024
  • Julie Legrand, Puma's director of global brand strategy.
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    Courtesy of Puma
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    Puma taps H&M vet to lead global brand strategy

    Julie Legrand, who also held senior brand and marketing positions at Procter & Gamble, joins the athletics retailer with 20 years of experience.

    By Howard Ruben • Feb. 9, 2024
  • Influencers included in retailer Claire's The Collab program
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    Permission granted by Claire's
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    Claire’s assembles ‘Gen Zalpha’ influencer group to guide creativity

    Ambassadors range from 7 to 17 years old and come from backgrounds spanning the worlds of music, fashion, cooking and more.

    By Peter Adams • Feb. 9, 2024