Marketing

Dick's plans new outdoor concept, Public Lands, for 2021 launch

The retailer plans to open two new stores under the banner next year as it chases campers and kayakers in the COVID-19 era.

By Ben Unglesbee • Nov. 25, 2020

'Are there bolder moves we can take?': Ulta president talks Target partnership

Dave Kimbell discusses how the beauty retailer decided on square footage, the number of stores and representing the true experience in a small space.

By Cara Salpini • Nov. 25, 2020

Explore the Trendline➔

Trendline

Direct to consumer

There's a lot happening in the direct-to-consumer space right now, and it's not going away anytime soon. 

By Retail Dive staff

Walmart boosts shoppable videos with Tastemade cooking shows

Tastemade's "Struggle Meals" series lets viewers text an on-screen number to add suggested ingredients to a virtual shopping cart.

By Robert Williams • Nov. 24, 2020

Study: Most retailers will boost ad spend on Facebook next year

Ninety-three percent of retail brands currently buy ads on the social network, Smarly.io found, despite a media boycott against it over the summer.

By Robert Williams • Nov. 24, 2020

Walmart illuminates holidays with drone light show

The retailer's latest experiential activation was crafted with the socially distanced, contactless needs of the pandemic era in mind.

By Aaron Baar • Nov. 24, 2020

Walgreens revamps app, loyalty program

Mobile users can now chat with a pharmacist, book medical care and vaccination appointments and obtain real-time flu alerts. 

By Kaarin Vembar • Nov. 24, 2020

Foot Locker debuts '12 Days of Greatness' holiday capsule collections

The retailer collaborated with streetwear designers in a celebration of basketball culture as it continues efforts to reach out to sneakerheads. 

By Tatiana Walk-Morris • Nov. 24, 2020

TJX retailers launch 'Carol for a Cause' holiday campaign

In an effort to raise money for Feeding America, the brands are encouraging consumers to use Instagram Reels to record videos of themselves caroling.

By Tatiana Walk-Morris • Nov. 23, 2020

Deep Dive

What the pandemic has cemented about Gen Z

Marketing to young shoppers this holiday season will look different — and create different winners — but much of their core values have stayed the same.

By Cara Salpini • Nov. 23, 2020

Sponsored by Facebook

Shopper behavior has changed. Should your shopper marketing strategy change, too?

Shoppers' behaviors are changing and will continue to do so. To stay connected with shoppers, brands must find new ways to connect with them, wherever they are.

Column

Retail Therapy: Pizza Hut brings the ultimate comfort this year

The restaurant created a weighted blanket inspired by its famous Original Pan Pizza for those consumers looking for a double dose of cozy this season.

By Caroline Jansen • Nov. 20, 2020

Amazon announces early Black Friday deals

The company is also offering Alexa-exclusive savings, which customers can access by asking, "Alexa, what are my deals?" 

By Tatiana Walk-Morris • Nov. 18, 2020

Nordstrom brings Santa visits virtual

Customers can video call with Santa, for a fee, or deliver letters to the department store's locations in person or via curbside pickup.

By Tatiana Walk-Morris • Nov. 17, 2020

Deep Dive

Is the DTC brand aesthetic bad for business?

Sans serif font and bright colored backgrounds are hallmarks of digitally native brands, but it may not matter if they all look the same.

By Cara Salpini • Nov. 16, 2020

Deep Dive

'It's a violation of an implicit psychological contract': Why DTC culture issues hit hard

Many DTCs have faced criticism for workplace issues. Part of the problem may be that they promised something better.

By Cara Salpini • Nov. 16, 2020

Sponsored by Google

The power of YouTube in the era of COVID-19

Consumers are turning to new and unfamiliar retailers; YouTube, in particular, is uniquely positioned to help retailers connect with consumers and drive meaningful engagement.

By Sarah Travis and Elliott Nix • Nov. 16, 2020

Dick's Sporting Goods debuts '10 Days of Black Friday'

The retailer introduced mobile checkout and return stations and has a plan to manage lines to alleviate shopping concerns due to COVID-19. 

By Tatiana Walk-Morris • Nov. 13, 2020

Column

Retail Therapy: Whole Foods, Progressive partner to 'insure' a bad Thanksgiving

With the holiday looking different this year — and many embarking on cooking the meal for the first time — the two teamed up to help with kitchen mishaps.

By Caroline Jansen • Nov. 13, 2020

Target's free loyalty program nears 80M members 1 year after launch

Customers have flocked to Target Circle after the retailer created a rewards program decoupled from its branded credit card.

By Ben Unglesbee • Nov. 12, 2020

Claire's unveils first loyalty program

The retailer joins other companies in enticing consumers with loyalty incentives to further customer engagement during a pandemic. 

By Tatiana Walk-Morris • Nov. 12, 2020

Bluestar buys Ascena's Justice brand for $90M

The owner of Hurley, Bebe and Brookstone had to up its bid for the tween brand to buy it at a bankruptcy auction. 

By Ben Unglesbee • Nov. 11, 2020

Bed Bath & Beyond extends Black Friday, Cyber Monday sales

Through BOPIS, curbside pickup and same-day delivery services, the retailer aims to streamline the shopping experience this holiday season. 

By Tatiana Walk-Morris • Nov. 11, 2020

Kate Spade turns to Tinder exec for CMO

Analysts have been keeping a close eye on the brand, which hasn't managed to replicate the turnaround executed by its fellow Tapestry brand Coach.

By Daphne Howland • Nov. 11, 2020

Guitar Center looks to inspire music buffs with new social video series

A series featuring 25 musicians could help the retailer reach potential customers as it prepares for an unusual holiday season.

By Tatiana Walk-Morris • Nov. 10, 2020

Rite Aid leans on pharmacists in rebranding effort

The drugstore is also embracing its potential as a beauty retailer, placing beauty ambassadors in some stores with a "spa-like" environment.

By Daphne Howland • Nov. 09, 2020