Marketing
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Gap Inc. 'Bright Rewards' members spend more, more often
The loyalty program allows customers to earn and use rewards across all the company's brands.
By Daphne Howland • July 22, 2019 -
Prime Day boosted store traffic for Amazon and rivals alike
According to Placer.ai, the event didn't just buoy e-commerce sales — it led to significant increases in foot traffic at Whole Foods, Walmart, Target and Best Buy.
By Ben Unglesbee • July 22, 2019 -
Hollister's Gilly Hicks makes a comeback
As Abercrombie & Fitch Co. scaled back its lingerie brand in recent years, rival American Eagle and a slew of pure-plays took on Victoria's Secret.
By Daphne Howland • July 22, 2019 -
Deep DiveWhy dynamic and personalized pricing strategies haven't taken over retail — yet
The robots are here and ready to overthrow the standardized price tag. They're just waiting for retailers to hit the start button.
By Ben Unglesbee • July 22, 2019 -
ThirdLove to open 1st retail store
The bra and underwear company will launch a 'fit experience' location in New York City that will be open through the end of 2019.
By Kaarin Vembar • July 19, 2019 -
ColumnRetail Therapy: Oscar Mayer wants you to relish its Wienermobile
The brand this week made some dreams come true by announcing the iconic hot-dog-on-wheels will be available for rent on Airbnb.
By Caroline Jansen • July 19, 2019 -
Nordstrom faces backlash over Anniversary Sale early access
Tiered loyalty programs have emerged as a way to meaningfully reward customers. But there's confusion about Nordy Club's perks before the highly anticipated event officially begins.
By Daphne Howland • July 18, 2019 -
Tru Kids, b8ta to open 2 Toys R Us stores in time for the holidays
The defunct toy retailer is making a comeback through a joint venture that will focus stores around experience and generate revenue from vendor fees.
By Ben Unglesbee • July 18, 2019 -
Chico's-owned Soma to sell fit tech bra through b8ta
In addition to offering its "SOMAINNOFIT" bra in the retail concept's stores, the intimates brand also announced an expanded partnership with QVC.
By Caroline Jansen • July 18, 2019 -
Amazon's most 'aggressive' Prime Day yet
At the midpoint of its big summer sale, the e-commerce giant is taking aim at other retailers and also Google.
By Daphne Howland • July 16, 2019 -
Deep DiveFrom Old Navy to Madewell: How sub-brands grow up to eat their parents
Some stores began as a way for retailers to expand their customer base. Then they took over.
By Daphne Howland • July 16, 2019 -
IAB: 48% of consumers shop disruptor brands
Direct-to-consumer shoppers are twice as likely as others to see DTC brands as part of their self-expression, the study found.
By Dianna Christe • July 15, 2019 -
Prime Day sales begin early for Alexa users
Amazon revealed that shoppers who own the smart devices have access to select sales on Saturday by asking, "Alexa, what are my deals?"
By Kaarin Vembar • July 12, 2019 -
ColumnRetail Therapy: Starbucks serves a double shot of absurdity
The coffee chain this week rolled out the "Tie-Dye Frappuccino," because apparently it loves Instagram way more than its baristas.
By Caroline Jansen • July 12, 2019 -
Williams Sonoma brand chief stepping down
The leadership change comes after recent spats of slow and negative sales growth at the kitchenware and home goods brand.
By Ben Unglesbee • July 11, 2019 -
Pinterest debuts fresh video tools for creators, brands
The company also added analytics tools to give brands data on lifetime views and insights into video performance.
By Robert Williams • July 11, 2019 -
Macy's Story goes outside with Dick's Sporting Goods
The department store partnered with the national sporting goods chain and Miracle-Gro for its latest experiential concept.
By Kaarin Vembar • July 10, 2019 -
Lady Gaga to debut beauty line on Prime Day
Pre-orders for Haus Laboratories begin July 15, and the brand will be sold exclusively through Amazon, the celebrity told Business of Fashion.
By Cara Salpini • July 10, 2019 -
Cotton Inc. debuts Amazon store curated by celebrity stylist
Featuring brands like American Apparel, J. Crew and Adidas, the Hamptons-inspired collection was put together by eight social media influencers.
By Dianna Christe • July 10, 2019 -
Levi's sales up 5% as DTC business posts double-digit growth
Sales are on the rise across the denim brand's business, and it plans to expand into new categories and markets while using technology to boost profits.
By Ben Unglesbee • July 10, 2019 -
OpinionAn inclusive customer experience for non-binary people is necessary
The total spending power of the global LGBTQ+ community is akin to the GDP of the fourth-largest country in the world, writes A.T. Kearney's Bachul Koul.
By Bachul Koul • July 10, 2019 -
Deep DiveThe year of 'woke-washing': How tone-deaf activism risks eroding brands
Experts warn an uptick in socially and politically aware advertising can read more as chasing headlines than meeting real consumer demands, and it could degrade trust in the industry.
By Peter Adams • July 09, 2019 -
Deep DiveFrom social commerce to TikTok: The 9 most successful mobile campaigns of 2019
Mobile marketers were full of surprises in the first half of the year with efforts that scanned, scorched and sliced their way to success.
By Chantal Tode , Natalie Koltun , Chris Kelly , Kira Barrett • July 09, 2019 -
EBay announces summer outlet store
The marketplace promises 70% off major brands to coincide with competitor Amazon's Prime Day sales.
By Lisa Rowan • July 09, 2019 -
Nike scores with Women's World Cup ad, sales
The U.S. Women's National Team home jersey is now the highest selling soccer jersey, men's or women's, the retailer has ever sold online.
By Cara Salpini • July 08, 2019
