Marketing

Ipsy launches personal care brand Refreshments

The brand includes products like body cream and razor kits at a time when the makeup category has suffered due to a shift in consumer focus.

By Caroline Jansen • Jan. 25, 2021

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Retail Therapy: American Airlines launches wine club

The company announced this week it will offer consumers the opportunity to enjoy its selection of onboard wines from the comfort of their homes.

By Caroline Jansen • Jan. 22, 2021

Explore the Trendline➔

Trendline

Direct to consumer

There's a lot happening in the direct-to-consumer space right now, and it's not going away anytime soon. 

By Retail Dive staff

Nike pushes small-format expansion with new Nike Live store in Oregon

A location in the athletics retailer's birthplace comes after executives detailed plans over the summer for up to 200 small-format stores.

By Cara Salpini • Jan. 22, 2021

Retail marketers invest in livestreams to establish shopping's 'next normal'

The tech to produce live shows and accept online orders gives brands a way to lift sales while fostering direct relationships with customers.

By Robert Williams • Jan. 22, 2021

DTC sock brand Bombas expands into underwear

With the new product, the company will sell three key basics categories: socks, underwear and T-shirts.

By Cara Salpini • Jan. 21, 2021

Pinterest's new ad format automates personalized messaging

The new performance-driven format comes as Pinterest looks to support shopping-related behaviors on its platform. 

By Robert Williams • Jan. 20, 2021

Thinx expands into activewear

The collection will sell through Nordstrom as well as the company's own website, and all products feature absorbent technology.

By Cara Salpini • Jan. 20, 2021

CMOs to rely on low-risk strategies in 2021: report

A report from Gartner indicates that nearly three quarters of chief marketing officers will bank on existing consumers this year rather than new ones.

By Maria Monteros • Jan. 20, 2021

Mobile ad spending surged 26% in 2020 as pandemic fueled demand: report

Consumers also showed greater willingness to conduct transactions through their phones, spending $143 billion on mobile apps in 2020, per App Annie. 

By Peter Adams • Jan. 19, 2021

Nike's apps played crucial role in driving engagement, 2020 digital sales growth

Its app suite underscores a philosophy of accessibility for shoppers, while helping Nike gather data on purchasing habits, personal information and exercise routines that can inform future marketing.

By Robert Williams • Jan. 15, 2021

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Retail Therapy: Girl Scout cookies are out for delivery

The organization partnered with Grubhub to get cookies delivered to people's doors this season.

By Maria Monteros • Jan. 15, 2021

Macy's opens second Market by Macy's strip center location

The department store is moving forward with a strategy, announced before the pandemic, to run smaller off-mall stores, but it has a lot to prove.

By Daphne Howland • Jan. 14, 2021

Bed Bath & Beyond taps Target, Macy's vets to build out its marketing team

Jim Reath will serve as senior vice president of marketing, while Kristi Argyilan will act as senior vice president of brand innovation.

By Caroline Jansen • Jan. 13, 2021

Ads on Facebook may not be that important for brands after all, Forrester data shows

An analyst with the research firm studied what happened when companies pulled their advertising from the social platform during a boycott last year. 

By Ben Unglesbee • Jan. 13, 2021

J.C. Penney revamps activewear private brand as the category surges

The department store, fresh out of bankruptcy, is upgrading its private labels and introducing new ones, a strategy Target has pursued with great success.

By Daphne Howland • Jan. 08, 2021

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Retail Therapy: 6 retail moments we're happy to have left in 2020

While the pandemic disrupted nearly every aspect of our lives, there was one thing we all could count on: brands cashing in on absurdity.

By Caroline Jansen • Jan. 08, 2021

As comfort clothing grows, Athleta launches into sleepwear

The Gap-owned brand pitched sleepwear as a "natural extension" that could introduce new customers to its products.

By Cara Salpini • Jan. 06, 2021

Crisis Management: How a bad Q1 and a small assortment turned into a good year for Mack Weldon

The DTC brand's bottoms business is up "well over 100%" year over year as the company capitalizes on comfort clothing trends.

By Cara Salpini • Jan. 05, 2021

Walmart boosts new advertisers on media network by 40%

A self-serve platform that launched in January is now responsible for half of the retail chain's ad revenue from sponsored products.

By Robert Williams • Dec. 22, 2020

Study: Influencer impact up 57% amid shift to Instagram Stories, TikTok

While the number of Instagram #ad posts declined this year, sponsored Stories on the platform and TikTok activity rose, Klear found.

By Chris Kelly • Dec. 22, 2020

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Retail Therapy: Party City says 'FU' to 2020

As the year that was defined by disruption and uncertainty comes to a close, the retailer is gearing up for the celebration of a lifetime.

By Caroline Jansen , Maria Monteros • Dec. 18, 2020

With an end to pandemic struggles in sight, beauty looks toward a prettier future

Unlike apparel, which will face a longer recovery, beauty could be back to 2019 levels by the first half of 2021, according to McKinsey.

By Cara Salpini • Dec. 17, 2020

Instagram debuts Shopping in Reels

Brands and creators can tag products in the videos they post, which users are able to view or purchase from directly.

By Tatiana Walk-Morris • Dec. 15, 2020

Bed Bath & Beyond, Shipt partner on same-day delivery promotion

Free, same-day delivery will be available for a limited time as part of an effort to help customers beat the holiday shipping rush. 

By Tatiana Walk-Morris • Dec. 15, 2020

Revlon names new CMO after financing deal

Martine Williamson returns to the beauty brand, this time as chief marketing officer.

By Maria Monteros • Dec. 14, 2020