Marketing


  • Storefront of Abercrombie & Fitch in a mall. Store windows on the left and right have mannequins wearing long pants and shirts.
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    Courtesy of Abercrombie & Fitch
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    Column

    The Weekly Closeout: Pacsun names CFO, Abercrombie posts ‘record’ Q2 net sales

    The teen retailer hired BowFlex, Inc. veteran Aina Konold, while the apparel company saw sales increase 21% year over year to $1.1 billion.

    By Retail Dive Staff • Aug. 30, 2024
  • Laptop featuring the Walmart Marketplace website.
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    Courtesy of Walmart
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    Walmart Marketplace expands into premium beauty, collectibles and pre-owned categories

    As the retailer vies for collectibles shoppers and share in the secondhand market, it faces competition from established players like eBay.

    By Tatiana Walk-Morris • Aug. 29, 2024
  • Trendline

    The latest in experiential retail

    With customers returning to in-store shopping, retailers are testing out new store concepts, exiting others and otherwise refining their brick-and-mortar touchpoints.

    By Retail Dive staff
  • Exterior of a Bonobos store in Washington, D.C.'s Georgetown neighborhood
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    Caroline Jansen/Retail Dive
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    What lies ahead for Bonobos under new ownership

    The DTC darling has changed hands several times over the past decade. Does that matter?

    By Aug. 28, 2024
  • A cardboard box, pair of sneakers, sweater, shirts and jeans.
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    Courtesy of Stitch Fix
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    At Stitch Fix, stylists move into the spotlight

    In its quest to stem sales declines, the apparel box retailer has overhauled its customer experience model.

    By Aug. 27, 2024
  • A person talks to a chatbot on their phone
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    Sitthiphong via Getty Images
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    How chatbots can personalize self-service interactions

    Generative AI chatbots are well-suited to draw on customer metadata and company knowledge bases to personalize self-service experiences.

    By Bryan Wassel • Aug. 27, 2024
  • Haus Laboratories makeup by Lady Gaga
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    Courtesy of Haus Laboratories by Lady Gaga
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    Lady Gaga’s Haus Labs beauty line launches in Sephora at Kohl’s

    The department store is continuing to pour resources into its Sephora partnership to draw more customers amid sales declines. 

    By Tatiana Walk-Morris • Aug. 27, 2024
  • A person with long blond hair smiles, sitting sideways in a director-style chair. Water and far-off trees are in the background.
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    Courtesy of HeyDude
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    Heydude taps Sydney Sweeney for campaign emphasizing comfort

    The brand has an ambitious full-year goal to limit declines to 10% or less, and a lot is riding on the holiday quarter.

    By Aug. 26, 2024
  • A person, Dolly Parton, is seen from behind holding a lipstick and sitting in chair that reads "Dolly" across the back.
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    Courtesy of Dolly Parton
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    Dolly Parton launches beauty line

    A collection of four lipsticks is available online now, with a full in-store rollout scheduled to begin in 2025.

    By Lara Ewen • Aug. 26, 2024
  • Three people standing near each other wearing apparel items from Hollister's Collegiate Graphics Shop collection
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    Courtesy of Hollister
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    Column

    The Weekly Closeout: Amazon’s October sales event returns and Hollister goes back to school

    The e-commerce giant is prepping for its unofficial holiday kickoff event, while the apparel brand launched a collection featuring over 30 U.S. universities.

    By Retail Dive Staff • Aug. 23, 2024
  • A person brings Walmart bags inside their house.
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    Courtesy of Walmart
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    Walmart adds its first dining benefit to Walmart+ loyalty program

    Amazon in May made a similar move in offering Prime members a free annual Grubhub+ membership.

    By Aug. 22, 2024
  • Shopify bag logo and name. in front of a brick wall.
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    Courtesy of Shopify
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    Shopify, YouTube expand partnership

    Through an affiliate program, Shopify merchants now have access to thousands of creators to showcase their products.

    By Tatiana Walk-Morris • Aug. 22, 2024
  • A person in a black dress stands and smiles at the camera.
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    Courtesy of Universal Standard
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    Q&A

    Universal Standard’s CEO talks inclusivity, legacy and brand-building

    As Polina Veksler expands her business, she also wants to push the fashion industry to be more size inclusive.

    By Lara Ewen • Aug. 22, 2024
  • A store display featuring basketball-style flooring and mannequins, with walls of basketball shoes and "Home Court" written on the ceiling.
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    Courtesy of Foot Locker
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    Foot Locker partners with Nike, Jordan on basketball concept at revamped flagship

    The “Home Court” space is the result of a “shared vision” between the athletics retailer and Nike, but it still features other major brands.

    By Aug. 21, 2024
  • Singer Troye Sivan, wearing a white tee and loose-cut jeans, stands in front of beige background in an ad for Gap
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    Permission granted by Gap
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    Gap gets loose with pop star Troye Sivan in latest dance-heavy ads

    A fall campaign starring the “Rush” singer puts a focus on movement enabled by baggy denim, part of a rebound in ‘90s style trends.

    By Peter Adams • Aug. 21, 2024
  • A Perigold room with a staircase in the background.
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    Courtesy of Perigold
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    Wayfair’s Perigold banner to open first physical store

    The move comes about three years after Wayfair said it would open locations for each of its five brands, which also include Joss & Main and Birch Lane.

    By Tatiana Walk-Morris • Aug. 21, 2024
  • Snoop Dogg and Warren G. sit around a Solo Stove at night.
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    Courtesy of Solo Stove
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    Snoop Dogg and Solo Stove deliver ‘Blunt Marketing’ in latest ads

    The smokeless fire pit maker doubles down on its relationship with the rapper following a previous effort that generated buzz but missed sales goals. 

    By Sara Karlovitch • Aug. 21, 2024
  • Founder Sara Blakely leaning back in a chair and wearing a pair of Sneex shoes.
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    Courtesy of Sneex
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    Spanx founder launches shoe brand Sneex

    Three years after selling a majority stake in her shapewear brand to Blackstone, Sara Blakely has set out to reimagine high heels.

    By Aug. 20, 2024
  • A white storefront with "Abercrombie Kids" on it and sale signs out front.
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    The image by Dough4872 is licensed under CC BY-SA 3.0
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    Abercrombie & Fitch Co. to distribute children’s apparel line via Haddad Brands

    The deal will allow Abercrombie to expand its product assortment to cater to a broader age group as well as amplify its brand internationally.

    By Tatiana Walk-Morris • Aug. 19, 2024
  • Basketball star Steph Curry holds a basketball with Under Armour founder Kevin Plank.
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    Courtesy of Under Armour
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    Deep Dive

    Kevin Plank can’t let go of Under Armour. Is that hampering a turnaround?

    Three CEOs have come and gone in the four years since Plank stepped down. Now, the sportswear brand’s founder is back with another plan to revive the brand amid flagging sales and relevance.

    By Aug. 19, 2024
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    Permission granted by Pinterest
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    Sponsored by Pinterest

    5 performance tactics to boost your holiday sales

    The Pinterest Holiday Hub is your go-to resource. Access now to kickstart your most successful holiday campaign yet.

    Aug. 19, 2024
  • Joann store.
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    Courtesy of Joann
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    Column

    The Weekly Closeout: Amazon rebrands resale unit and seasonal hiring commences

    Amazon Warehouse, which sells used, pre-owned or open-box products, is now known as Amazon Resale. Meanwhile, Joann is starting seasonal hiring early.

    By Retail Dive Staff • Aug. 16, 2024
  • Three people using the Reebok fitness app
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    Courtesy of Reebok
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    Reebok releases new fitness app

    The subscription-based Reebok Fitness app features on-demand workouts, nutritional guidance and the ability to connect with other users. 

    By Tatiana Walk-Morris • Aug. 15, 2024
  • Khan says worker fears drive FTC antitrust effort
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    Kevin Dietsch / Staff via Getty Images
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    FTC finalizes rule to prohibit sale or purchase of fake reviews

    The rule prohibits businesses from buying reviews or testimonials, whether positive or negative, as well as the suppression of reviews.

    By Kristen Doerer • Aug. 15, 2024
  • A person in midair for an Allbirds campaign
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    Courtesy of Allbirds
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    Q&A

    Allbirds chief marketer on why brand building is key to the company’s turnaround plan

    Kelly Olmstead discusses how the sneaker brand is investing more in awareness-driven channels to weather a challenging period for the business.

    By Peter Adams • Aug. 14, 2024
  • A Lowe's storefront with the company's blue and white signage
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    Nate Delesline III/Retail Dive
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    Lowe’s rebrands media network as it expands channel offerings

    The home improvement retailer is adding in-store audio, email, paid search and direct mail for install services to the platform.

    By Tatiana Walk-Morris • Aug. 13, 2024