Marketing
-
Lowe's inks multi-year NFL partnership as it kicks off refresh campaign
The retailer signs on as the first official home improvement retail sponsor of the league in a decade as it pushes new creative work and a tagline.
By Peter Adams • Jan. 22, 2019
-
ColumnRetail Therapy: 2 isn't always better than 1 when it comes to fashion
In an attempt to solve a problem no one has, this brand released a pair of jeans that combines two styles in one.
By Caroline Jansen • Jan. 18, 2019
-
Target private label baby brand expands into essentials
The mass merchant is taking steps to freshen up some of its brands in a cohort of private labels that have rolled out over the last 18 months.
By Corinne Ruff • Jan. 17, 2019
-
Patagonia doubles down on sustainability
At NRF's Big Show, CEO Rose Marcario discussed efforts to make the supply chain carbon neutral by 2025, and why taking a stand doesn't hurt business.
By Cara Salpini • Jan. 16, 2019
-
Walgreens testing in-store coolers with IoT ad displays
The retailer takes a closer look at a technology that would allow targeted advertising for customers picking up refrigerated goods.
By Dan O'Shea • Jan. 14, 2019
-
Columbia Sportswear, other brands chime in on government shutdown in new messaging
The outdoor apparel and gear brand as well as competitors REI and The North Face are taking a stance on the impact of the shutdown on national parks.
By Erica Sweeney • Jan. 14, 2019
-
'The right decisions are never tough decisions:' Retail execs on taking a stand
Best Buy, Dick's Sporting Goods and Levi Strauss provided examples at NRF 2019 of how to lead with conscience.
By Cara Salpini • Jan. 14, 2019
-
Report: Amazon offers influencers commissions up to 10%
The e-tail giant is reportedly expanding its influencer marketing program, which includes running Instagram ads to target creators.
By Erica Sweeney • Jan. 11, 2019
-
ColumnRetail Therapy: The Court rules in favor of this fashion statement
Thanks to Banana Republic, we can all feel a bit more "notorious."
By Caroline Jansen • Jan. 11, 2019
-
WeWork debuts temporary shoppable London office
With this January pop-up, the co-working space continues to dip its toes deeper into the retail pool.
By Corinne Ruff • Jan. 10, 2019
-
Nike stretches into Lululemon's space with 1st yoga line
Promoted by a host of professional athletes, Nike is pitching its first yoga-specific line as a compliment to other workouts.
By Cara Salpini • Jan. 10, 2019
-
Deep Dive5 trends that will define retail marketing in 2019
From loyalty programs to bolder ad campaigns, here's what's in store for the coming year and what it means for retailers.
By Cara Salpini • Jan. 09, 2019
-
Amazon uses customer data to send free samples
The e-commerce giant's programs are poised to help grow its increasingly important advertising business.
By Daphne Howland • Jan. 09, 2019
-
L'Oréal, Olay's tech gurus provide a peek into beauty's future at CES
The head of L'Oréal's tech incubator and Olay's principal scientist demoed at the show new products driven by data, science and the demand for better personalization.
By Peter Adams • Jan. 09, 2019
-
Walmart hypes curbside pickup in Hollywood cars commercial
Screened during the Golden Globes Sunday night, the TV spot launches a cross-platform campaign promoting the retailer's expanding e-commerce business and free curbside pickup.
By Kristine Sherred • Jan. 09, 2019
-
Sephora brushes up loyalty perks, again
Rather than the major upheaval many loyalty programs have seen this year, Sephora has used two separate updates to add fresh rewards to its own.
By Cara Salpini • Jan. 03, 2019
-
5 stories that shaped retail marketing in 2018
Some stories — and trendlines — stuck out more than others, both because of their impact at the time and for what they say about other moves in the space.
By Cara Salpini • Dec. 21, 2018
-
ColumnRetail Therapy: 6 trends and travesties that plagued 2018
While the year has brought many unwelcome products, we are thankful for one thing: the $100,000 Louis Vuitton toilet that'll flush them all away.
By Corinne Ruff , Cara Salpini • Dec. 21, 2018
-
3 trends that pushed beauty retailers to new heights in 2018
As a category, beauty is often highlighted for its fresh retail approach, and this year was a big one for renovations and revamps.
By Cara Salpini • Dec. 19, 2018
-
Will retailers' last-minute shopping plans pay off?
Seasonal shipping and BOPIS promotions may not save Christmas, but they could ease the road for procrastinating shoppers.
By Caroline Jansen • Dec. 19, 2018
-
12 news stories that shaped retail in 2018
From Sears and Mattress Firm's bankruptcies to Walmart's $16 billion Flipkart buy, here's a look back at the biggest news from the last 12 months.
By Corinne Ruff • Dec. 18, 2018
-
Nearly 70% of marketers to use Instagram in 2018
Marketers are increasing their use of both Instagram and Snapchat, though the latter falls in much lower, at 28% on the year.
By Dan O'Shea • Dec. 17, 2018
-
ColumnRetail Therapy: Unwrapping the holiday season's worst moments
From overpriced Christmas catalogs to Barnes & Noble leaving books off its holiday gift guide, there were plenty of bad calls this season.
By Cara Salpini • Dec. 14, 2018
-
Kohl's, Old Navy sprint to win the final lap of the holiday race
Both stores announced bold moves to rein in last-minute shoppers. Whose will cut through all the noise?
By Daphne Howland • Dec. 12, 2018
-
A look inside Macy's new retail strategy
The Market @ Macy's and b8ta can be found on the main floor of the Herald Square flagship. Here's what they say about the department store's future.
By Cara Salpini • Dec. 12, 2018