Marketing
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12 news stories that shaped retail in 2018
From Sears and Mattress Firm's bankruptcies to Walmart's $16 billion Flipkart buy, here's a look back at the biggest news from the last 12 months.
By Corinne Ruff • Dec. 18, 2018
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Nearly 70% of marketers to use Instagram in 2018
Marketers are increasing their use of both Instagram and Snapchat, though the latter falls in much lower, at 28% on the year.
By Dan O'Shea • Dec. 17, 2018
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ColumnRetail Therapy: Unwrapping the holiday season's worst moments
From overpriced Christmas catalogs to Barnes & Noble leaving books off its holiday gift guide, there were plenty of bad calls this season.
By Cara Salpini • Dec. 14, 2018
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Kohl's, Old Navy sprint to win the final lap of the holiday race
Both stores announced bold moves to rein in last-minute shoppers. Whose will cut through all the noise?
By Daphne Howland • Dec. 12, 2018
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A look inside Macy's new retail strategy
The Market @ Macy's and b8ta can be found on the main floor of the Herald Square flagship. Here's what they say about the department store's future.
By Cara Salpini • Dec. 12, 2018
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Unboxing the holiday shipping race
For big brick-and-mortar retailers, shipping discounts are an easier cost to rationalize, but digitally focused companies can have a tougher time matching promotions.
By Caroline Jansen • Dec. 07, 2018
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Facebook Live tests video shopping feature for merchants
Merchants can demonstrate and describe products for viewers to buy instantly through the platform.
By Robert Williams • Dec. 07, 2018
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Amazon orders generated by ads jumped 54% over Thanksgiving weekend
A Quartile analysis suggests that brands increasingly must "pay to play" to stand out, or risk losing sales to those who do.
By Erica Sweeney • Dec. 05, 2018
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Foot Locker, Nike kick it with hometown rappers, athletes
The "Home & Away" sneaker collection touts Houston, Atlanta and Miami via exclusive digital content on social media.
By Erica Sweeney • Dec. 05, 2018
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Zulily adds mobile twist to 'white elephant' parties
Consumers in several cities can tweet at the e-marketing company for a chance to win a surprise gift.
By Robert Williams • Dec. 05, 2018
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Michaels deploys personalized shopping tech
With the addition of Salesforce Marketing Cloud, the arts and crafts retailer again taps its long-time partner, this time for cloud-based marketing help.
By Dan O'Shea • Dec. 05, 2018
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Lane Bryant, Cacique take aim at Victoria's Secret
The inclusive campaign launched just before Victoria's Secret's annual fashion show, which faces renewed backlash following the CMO's offensive comments last month.
By Erica Sweeney • Dec. 04, 2018
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Dive AwardsStore Concept of the Year: Nike Live
Centered on the company's mobile app, the Nike Live concept offers tech-heavy convenience features and a level of localization that makes it unique to the city it opens in.
By Cara Salpini • Dec. 03, 2018
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Young women like Victoria's Secret, but will they buy?
The brand's controversial fashion show gives it a boost in the holiday quarter, but it complicates the retailer's strategy going forward.
By Daphne Howland • Nov. 30, 2018
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Simon installs 'Launchpad' to showcase new products in malls
The mall owner released a platform with entertainment-based tech experiences and new products.
By Dan O'Shea • Nov. 28, 2018
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Lost Toys R Us shoppers are going to American Girl, Kmart
Retail chains have made assertive moves in merchandising and marketing to grab share left by the toy giant's demise.
By Daphne Howland • Nov. 27, 2018
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Deep Dive10 digitally native brands to watch
Direct-to-consumer businesses like Casper, Away and Glossier are banking on social media connections, nimble supply chains and cheaper prices to disrupt retail — and they're scaling quickly.
By Corinne Ruff • Nov. 27, 2018
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Retailers to see 75% increase in social media during the holidays
The last two months of the year represent a huge spike in social media messages for retailers, making the busiest time of the year a little busier.
By Dan O'Shea • Nov. 21, 2018
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DSW cashes in on AR 'smile meter' for Black Friday
A full-screen ad asks mobile users to smile at their smartphone camera to measure their happy expressions and earn a discount.
By Robert Williams • Nov. 21, 2018
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SponsoredRetail marketing: The digital transformation
Technology can now help you understand what a customer wants before they know it themselves.
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3 trends that bring holiday video marketing into focus
Marketers will take several of the biggest video trends to the next level as the holiday shopping season kicks into high gear and digital video consumption continues to grow.
By Dianna Christe
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Deep DiveWill marketers make Gen Z's naughty or nice list?
Gen Z defies easy categorization but that's unlikely to deter brands and retailers from trying to engage these influential consumers during the crucial shopping season.
By Jacqueline Renfrow
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ColumnReporter's Notebook: Is Glossier's flagship the Oz of beauty?
Overwhelming in more ways than one, the flagship toes the line between wondrous and somewhat ridiculous — and everyone wants to Instagram it.
By Cara Salpini • Nov. 20, 2018
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Deep Dive6 Amazon private labels to watch
When it comes to its own brands, Amazon has some key advantages: resources, search dominance, market share and a whole lot of data.
By Ben Unglesbee • Nov. 20, 2018
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Deep Dive8 Target private label brands that launched this year
The success of the company's Cat & Jack children's brand in 2016 has sparked a slew of proprietary brands that are helping the mass merchant differentiate.
By Corinne Ruff • Nov. 20, 2018