Marketing


  • Athletic Brewing, Walker Hayes
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    Courtesy of Athletic Brewing Company
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    Athletic Brewing collaborates with Walker Hayes for new nonalcoholic beer

    The country singer and brewing company partnered for the release of Fancy Like, named after Walker’s song of the same name.

    By Howard Ruben • April 11, 2024
  • Toy maker MGA launches e-commerce platform The MGA Shop on April 9.
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    Courtesy of MGA Entertainment
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    Toy maker MGA Entertainment launches DTC website

    The company aims to bring its top brands, including L.O.L. Surprise!, Little Tikes and Bratz, under one online storefront.

    By April 10, 2024
  • Trendline

    The latest in experiential retail

    With customers returning to in-store shopping, retailers are testing out new store concepts, exiting others and otherwise refining their brick-and-mortar touchpoints.

    By Retail Dive staff
  • Global Brand Ambassador, Gabrielle Union in Knix's Mesh Bra and Light Leakproof No-Show Mesh High Rise underwear.
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    Courtesy of Knix
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    Knix launches mesh collection

    The “sexy” line of mesh underwear and bodysuits features Knix’s new global brand ambassador, Gabrielle Union.

    By April 10, 2024
  • Puma "FOREVER. FASTER. - See The Game Like We Do" campaign
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    Courtesy of Puma
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    Puma rallies around sport performance for largest marketing investment yet

    Launching ahead of the Olympics, the global campaign also marks the first time the sportswear brand has run a unified message across its portfolio.

    By Peter Adams • April 10, 2024
  • The Nike "swoosh" on the side of a building, with another building seen behind it.
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    Daphne Howland/Retail Dive
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    Nike remains a top brand for teens, but shows signs of wavering interest: survey

    The brand is still leading the way in footwear and clothing, but is beginning to lose share to On and Hoka. 

    By Tatiana Walk-Morris • April 10, 2024
  • Patrick Starrr holding an Ipsy Icon Box standing in front on televisions.
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    Courtesy of Ipsy
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    Ipsy brings on Patrick Starrr as new Icon Box curator

    The makeup artist’s box includes products from his own brand, One/Size, as well as from Fenty Skin, Benefit Cosmetics and Kosas.

    By Howard Ruben • April 10, 2024
  • Dove Self-Esteem beauty generated by AI
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    Courtesy of Dove
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    Dove pledges to not use AI models in lieu of real women in its advertising

    A new campaign, “The Code,” shows unrealistic standards produced by current AI tech and promotes guidelines for creating more inclusive results.

    By Peter Adams • April 10, 2024
  • A person walks past a Coach window display.
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    Drew Angerer/Getty Images via Getty Images
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    Coach files trademark and unfair competition complaint against Gap

    The complaint takes issue with some Old Navy-branded T-shirts, which attorneys for the Tapestry-owned brand say are meant to make consumers think “there is a connection or association between” the brands.

    By Laurel Deppen • April 9, 2024
  • Yeti unveils New York flagship store on April 4.
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    Courtesy of Yeti Holdings, Inc.
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    Yeti opens first New York store

    The cooler maker’s 20th store, featuring a large customization space, comes as the brand reached $1 billion in sales last year in the drinkware category.

    By April 8, 2024
  • Solo Stove Deep Dish Pizza Day campaign art
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    Courtesy of Solo Stove
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    Solo Stove puts the ‘deep’ in deep dish with subterranean pizza-making class

    A livestreamed event from Alabama’s Majestic Caverns is part of a more aggressive marketing strategy for the outdoor lifestyle brand.

    By Peter Adams • April 8, 2024
  • The interior of Ernesta New York City showroom
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    Courtesy of Ernesta
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    Online rug retailer Ernesta opens first brick-and-mortar store

    The brand started by Peloton co-founders John Foley, Hisao Kushi and Yony Feng has turned to New York's Upper East Side for its showroom.

    By April 5, 2024
  • The TikTok app is displayed on an Apple iPhone.
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    Photo Illustration by Drew Angerer via Getty Images
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    Shein, Temu have high customer overlap with TikTok Shop: report

    Even while facing a potential ban in the U.S., the platform is dominating social shopping, an Earnest Analytics report finds. 

    By Tatiana Walk-Morris • April 5, 2024
  • Interior of a bedroom with a bed in the center, rug on the carpet. Two lights are above the headboard on the wall, along with an abstract painting.
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    Courtesy of Interior Define
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    The Citizenry opens outpost in Interior Define store

    The tie-up between the two Havenly-owned brands allows The Citizenry to expand its physical presence after opening a flagship in New York City.

    By Howard Ruben • Updated April 9, 2024
  • The exterior of Puma Studio LA
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    Courtesy of Puma
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    Column

    The Weekly Closeout: Puma plots design space in LA, Bank of America downgrades Figs

    The athletics brand said the studio will open in 2025, while spending pullbacks contributed to the scrubs brand’s recent negative rating.

    By Retail Dive Staff • April 5, 2024
  • Dog pulling on toy
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    Courtesy of Bark
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    Bark adds 2 pet industry veterans to C-suite

    New chief revenue and chief marketing officers join with experience from pet brands Outward Hound and JustFoodForDogs.

    By April 4, 2024
  • T-Pain and Ludacris perform onstage with mics in their hands at the 2024 iHeartRadio Music Awards.
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    Kevin Winter/Getty Images for iHeartRadio via Getty Images
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    Ludacris, T-Pain to headline Revolve festival

    Brands like rhode and SuperGoop are participating in the annual summer event with artist performances and freebies.

    By April 3, 2024
  • Lizzo wearing pieces from Yitty's swimwear collection
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    Courtesy of Yitty
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    Lizzo’s Yitty brand launches into swimwear

    The Shaping Swim collection comes on the heels of parent company Fabletics launching compression swimwear in its third collection with Khloé Kardashian.

    By Howard Ruben • April 3, 2024
  • Person holding a mobile phone with the Poshmark website pulled up.
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    Courtesy of Poshmark
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    Poshmark enlists sustainable brands for live shopping event series

    Brands including Rothy’s and Christy Dawn will host shows to spotlight circular fashion in celebration of Earth Month. 

    By Tatiana Walk-Morris • April 3, 2024
  • Actor Kristen Wigg as Target Lady in a campaign for the retailer
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    Permission granted by Target
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    Target Lady of ‘SNL’ fame promotes retailer’s revamped loyalty offerings

    The brand has tapped Kristen Wiig to reprise the bowl cut-touting character as part of its spring Circle Week promotional blitz.

    By Peter Adams • April 3, 2024
  • A display of Grove Collaborative's rebranded products.
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    Courtesy of Grove Collaborative
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    Grove Collaborative refreshes core brand Grove Co.

    The company is consolidating all of its private brands under one label as it looks to increase its visibility on retail shelves.

    By April 2, 2024
  • Outside window of a West Elm store.
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    Daphne Howland/Retail Dive
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    West Elm launches mobile app

    The app allows users to filter by need, and comes amid declining revenues for the home retailer.

    By Tatiana Walk-Morris • April 2, 2024
  • Skims Kim Kardashian campaign
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    Courtesy of Skims
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    Column

    Skims clones Kim Kardashian for first TV push

    Created with Wieden + Kennedy, the cinematic effort looks to launch the shapewear brand for a national audience with a bold but playful story.

    By Chris Kelly • April 1, 2024
  • Khloé Kardashian modeling items from her latest Fabletics collection
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    Courtesy of Fabletics
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    Fabletics launches third collection with Khloé Kardashian

    The collection, dubbed Khloé V3, features 26 pieces — including, for the first time, compression swimwear.

    By Howard Ruben • April 1, 2024
  • Close up of person's hands typing on a laptop
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    damircudic via Getty Images
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    More than half of shoppers would use generative AI for clothing purchases: Adobe

    Seventy-one percent of respondents said they think using the technology to try on products virtually would boost their buying confidence.

    By Tatiana Walk-Morris • April 1, 2024
  • A person with long brown hair looks to the side.
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    Courtesy of Dillard's
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    Dillard’s, Caelynn Bell team up on capsule collection for spring and summer

    The assortment of dresses, separates and footwear is part of the department store's exclusive women's label Gianni Bini.

    By April 1, 2024