Marketing

Column

Retail Therapy: Brands reimagine Halloween festivities

Reese's and Kool-Aid created safer alternatives to trick-or-treating, while Reebok unveiled Ghostbusters-inspired shoes to get consumers in the spirit.

By Caroline Jansen • Oct. 23, 2020

David's Bridal acquires wedding site

The retailer's investment in Rustic Wedding Chic allows the brand to captivate brides early in the wedding planning process. 

By Tatiana Walk-Morris • Oct. 22, 2020

Explore the Trendline➔

Trendline

Gen Z and millennials

If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

By Retail Dive staff

Banana Republic ends 15-year TV hiatus with new holiday spot

Given the COVID-19 pandemic's impact on consumer habits, the brand is focusing on comfortable clothing and charitable giving this season.

By Tatiana Walk-Morris • Oct. 21, 2020

Gap wraps up 2020 with hopeful holiday campaign

The seasonal effort debuts earlier than ever and delivers an upbeat tone as a gift for consumers during a difficult year, chief marketer Mary Alderete said. 

By Natalie Koltun • Oct. 20, 2020

Nordstrom out early with pandemic-ready holiday guide

The retailer found ways to offer services virtually and has expanded its Trunk Club styling box to include kids, beauty and home.

By Daphne Howland • Oct. 20, 2020

Amazon brings Black Friday deals early with Holiday Dash event

The initiative aims to attract bargain-seeking customers and spread those deals out over a longer period of time. 

By Tatiana Walk-Morris • Oct. 20, 2020

Fisher-Price opens virtual toy museum on Instagram to seize consumer nostalgia trend

Timed around the holidays, the activation celebrates the brand's nine decades in operation and features an e-gift shop selling goods from parent Mattel.

By Robert Williams • Oct. 19, 2020

Stein Mart's IP up for sale

As it liquidates in bankruptcy, the discount retailer is putting its brand name and other nonphysical assets on the market.

By Ben Unglesbee • Oct. 19, 2020

Deep Dive

Life after liquidation: Why some brands thrive after closing shop and others don't

The market keeps growing for retail IP even after physical stores close. But does every dead retail brand need saving?

By Ben Unglesbee • Oct. 19, 2020

Column

Retail Therapy: Hormel Foods serves up a bacon-scented face mask

Because nothing makes an already-steamy experience better than the smell of artificial meat.

By Caroline Jansen • Oct. 16, 2020

Nordstrom, Balsam Hill partner for in-store Christmas tree lots

The department store joins other retailers in announcing holiday themed events to try and entice socially distanced shoppers to visit.

By Tatiana Walk-Morris • Oct. 16, 2020

On Prime Day, Amazon keeps the focus on its marketplace

But the e-commerce giant, more than either its third-party sellers or its rivals, probably got the most out of what may be the kickoff of the holiday season.

By Daphne Howland • Oct. 16, 2020

Allure designs holiday shopping issue around virtual try-on experiences

Working with Perfect Corp., the publisher integrated QR codes and AR into its November issue to align with a season set to skew toward mobile.

By Robert Williams • Oct. 14, 2020

Walmart turns again to parking lots for family-friendly experiences

This summer the retail giant offered virtual camps and drive-in movies, and is now hosting Halloween and college football events.

By Daphne Howland • Oct. 13, 2020

Deep Dive

Bras and BB cream: Why aren't brands for women run by them?

In lingerie and beauty, a large part of the diversity battle is being fought on the highest ground: the C-suite.

By Cara Salpini • Oct. 12, 2020

Black Friday's too late this year. Is Prime Day just in time?

The pandemic forced Amazon to postpone its annual sale event until now, and that could be an opportunity for all retailers this season.

By Daphne Howland • Oct. 12, 2020

Target teams with FAO Schwarz for exclusive toy collection

The collection includes 70 items, and the iconic toy brand will also offer 300 of the mass merchant's products at its New York flagship.

By Tatiana Walk-Morris and Ben Unglesbee • Oct. 09, 2020

Column

Retail Therapy: Slack steps into the footwear market

In a collaboration no one saw coming, the communication platform teamed up with Cole Haan to release a limited-edition shoe collection.

By Caroline Jansen • Oct. 09, 2020

Best Buy joins the Prime Day bandwagon with early sale

The electronics retailer is the latest to announce Black Friday deals on days that happen to coincide with Amazon's big event.

By Daphne Howland • Oct. 08, 2020

Dollar General launches 'Popshelf,' a new concept store aimed at suburban women

The deep discounter has two stores set to open this fall and plans to add around 30 by the end of next year. 

By Ben Unglesbee • Oct. 08, 2020

Amazon releases holiday gift guides before Prime Day

Shoppers can also use Alexa for inspiration by using prompts like "Alexa, give me holiday gift ideas," or "Alexa, find funny gifts." 

By Tatiana Walk-Morris • Oct. 07, 2020

Lowe's to offer curbside trick-or-treating this Halloween

The retailer is offering candy and pumpkins as shoppers look for safe alternatives to celebrate the season in the middle of a pandemic. 

By Tatiana Walk-Morris • Oct. 06, 2020

NRF calls on consumers to shop earlier in ad campaign

With the COVID-19 pandemic continuing to spread, the trade group stressed not waiting "until Thanksgiving weekend to kick off your gift shopping."

By Tatiana Walk-Morris • Oct. 02, 2020

Column

Retail Therapy: Estée Lauder's $130K moon shot

In the ultimate 2020 partnership, the beauty brand teamed up with NASA to send up to 10 bottles of its Advanced Night Repair serum to space.

By Caroline Jansen • Oct. 02, 2020

Crate and Barrel's first digital-only catalog debuts on Pinterest

The first time the retailer foregoes a print catalog comes as Pinterest sees greater interest for children's furnishings amid distance learning.

By Robert Williams • Sept. 30, 2020