Marketing

The Weekly Closeout: American Girl jumps on the podcast bandwagon

Meanwhile, Stitch Fix named a new head of marketing and Dollar General workers traveled to its annual shareholder meeting to protest working conditions.

By Retail Dive Staff • May 27, 2022

Saks Off 5th unveils tiered loyalty program

After separating its digital and physical operations, Saks Off 5th launched its loyalty program tailored to its customer base.

By Tatiana Walk-Morris • May 27, 2022

Explore the Trendline➔

The latest in experiential retail

With customers returning to in-store shopping, retailers are testing out new store concepts, exiting others and otherwise refining their brick-and-mortar touchpoints.

By Retail Dive staff

Pacsun opens metaverse store, auctions NFTs

The retailer is venturing into cryptocurrency and the metaverse to attract Gen Z shoppers.

By Tatiana Walk-Morris • May 26, 2022

Google reimagines search beyond '10 blue links'

At its Marketing Live event, the tech giant expressed a desire to steer digital advertising toward more interactive features, including AR shopping ads in search results.

By Peter Adams • May 26, 2022

Snapchat users can now share eBay listings

The integration allows eBay sellers to promote products on Snapchat, adding to the social platform's e-commerce features.

By Tatiana Walk-Morris • May 26, 2022

50 years in: Nike's game plan for winning with women

The athletics retailer is simplifying its leggings and bra strategies, and emphasizing deeper inclusion as it looks ahead to the next 50 years.

By Cara Salpini • May 25, 2022

Wayfair opens first AllModern store

As losses grow for the home goods retailer, it's looking to expand its physical footprint for all five of its banners.

By Caroline Jansen • May 25, 2022

Kendra Scott unveils engagement ring collection

The brand continues to enter new product categories as startup and established jewelry retailers vie for capital and market share.

By Tatiana Walk-Morris • May 24, 2022

Why this D.C. neighborhood is becoming a hub for DTC brands

From Warby Parker and Allbirds to Outdoor Voices and Glossier, Georgetown has become the destination of choice for many digitally native brands.

By Caroline Jansen • May 24, 2022

EBay to open sneaker pop-up in LA

The "Wear 'Em Out Store" will lower prices for customers who wear their purchases out of the store. 

By Ben Unglesbee • May 23, 2022

Over 26 retailers to speak at Oracle Retail Cross Talk 2022 in Texas

Join Oracle Retail Cross Talk 2022 in Dallas, Texas, June 15-17 for an exclusive executive industry forum for retailers by retailers.

By Rose Spicer, Global Senior Director • May 23, 2022

The Weekly Closeout: Kohl's considers packaged foods and Target partners with Tabitha Brown

The department store looks into new categories as profit takes a hit, and the author and actress created four collections for the mass merchant.

By Retail Dive Staff • May 20, 2022

Foot Locker's Nike replacement efforts working 'exceptionally well'

CEO Dick Johnson said Foot Locker is underpenetrated in "virtually all of our brands outside of our top three." That leaves room for growth.

By Cara Salpini • May 20, 2022

2 top Kohl's executives to depart as the retailer gets closer to a sale

The retailer, which reported a rough first quarter, said Chief Marketing Officer Greg Revelle and Chief Merchandising Officer Doug Howe are leaving.

By Daphne Howland • May 19, 2022

Ulta unveils media network powered by data from 37M rewards members

The beauty brand is leaning into its scale as rivals like Sephora appear to be plotting a similar expansion into advertising.

By Peter Adams • May 19, 2022

Gap sets up shop in Roblox to boost teen inclusion, self-expression

Inspired by its summer ad campaign, the retailer's Club Roblox Boutique is in line with Gen Z preferences around the nascent metaverse space.

By Chris Kelly • May 18, 2022

Retailers pledge to address racial profiling, unfair treatment of store customers

Several companies and brands are joining Sephora and the nonprofit Open to All in acknowledging bias and pledging concrete steps to combat it.

By Daphne Howland • May 18, 2022

Bark taps former Nike, Weight Watchers exec as chief marketing officer

Cindy Gustafson will be responsible for leading the online pet retailer's brand direction and driving growth.

By Caroline Jansen • May 17, 2022

Target to award $25M in paid media to diverse brands

While a typical paid media program through Target costs more than $50,000, Roundel Media Fund participants would receive the same reach for $5,000.

By Chris Kelly • May 17, 2022

Continuing apparel push, Wilson debuts performance tennis collection

Tennis apparel has been a priority since the company launched its Wilson Sportswear unit last year and is the "main growth vehicle" of that business.

By Cara Salpini • May 16, 2022

The Weekly Closeout: Eddie Bauer CEO exits and Target workers move to unionize

Damien Huang had only been CEO for about a year, while Target's Christiansburg, Virginia, employees seek higher wages.

By Retail Dive Staff • May 13, 2022

Crate and Barrel names SVP of the metaverse

Looking to unify growth across its brands, the home goods retailer also promoted two other executives to new roles.

By Dani James • May 12, 2022

J.C. Penney taps new marketing chief

John Aylward takes the job next month, in the midst of the struggling department store's latest attempt to reset.

By Daphne Howland • May 12, 2022

Best Buy just launched a $200 home pick-up recycling program. Is it necessary?

For consumers looking to avoid e-waste, retailers are filling a gap left by manufacturers.

By Kaarin Vembar • May 12, 2022

Allbirds' first wholesale deals are with Zalando and Public Lands

The company's own physical footprint is also performing well, with U.S. stores growing "well in excess of 150%" in the first quarter.

By Cara Salpini • May 11, 2022