Marketing

  • A sign is posted in front of a Walmart store on November 16, 2021 in American Canyon, California.
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    Justin Sullivan via Getty Images

    Walmart reportedly seeks streaming partner to bolster Walmart+

    The retailer has met with Disney, Comcast and Paramount as it mulls a tie-up that could help it compete with Amazon Prime, reports say.

    By Peter Adams • Aug. 10, 2022
  • UpWest launches Go activewear line
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    Courtesy of UpWest

    Can UpWest lead the way forward for Express?

    The DTC brand is opening stores, will launch a partnership with a major retailer this year and may be just the thing the specialty retailer was looking for. 

    By • Aug. 10, 2022
  • Explore the Trendline➔
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    Cody Davis via Unsplash
    Trendline

    How personalization shapes the retail industry

    As consumer data becomes more readily available, a host of new opportunities (and missteps) has opened up for retailers that want to tap into the potential of rich shopper data.

    By Retail Dive staff
  • Interior shot of an Abercrombie store. Two mannequins wearing short sleeves and long pants are central, with tables and racks of clothing around them. Four mannequins stand in the main window.
    Image attribution tooltip
    Courtesy of Abercrombie & Fitch

    Abercrombie & Fitch launches ‘getaway’ store design concept

    The retailer wants to make every day feel like the start of a long weekend with a store aesthetic that is a “nod to a chic hotel lobby.” 

    By • Aug. 9, 2022
  • A person runs in Under Armour's UA Flow Synchronicity running shoe for women.
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    Permission granted by Under Armour

    Why running brands are finally making shoes for women

    As the sport rises in popularity, brands are breaking from tradition and investing in running shoes that are actually manufactured for a woman’s foot.

    By • Aug. 8, 2022
  • ThredUp clean out envelope and box.
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    Courtesy of ThredUp

    ThredUp hires first chief marketer in years

    Noelle Sadler joins the company from Lulus and will focus on raising brand awareness and acquiring more young shoppers.

    By • Aug. 5, 2022
  • Shopify bag logo and name. in front of a brick wall.
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    Courtesy of Shopify
    Column

    The Weekly Closeout: Shopify makes a $100M investment and Jane Fonda fronts campaign for H&M’s Move line

    Days after Shopify laid off 10% of its workforce it announced an investment in Klaviyo, while H&M launched a new brand with the help of a fitness icon. 

    By Retail Dive Staff • Aug. 5, 2022
  • Blue infinity sign Meta logo on a billboard.
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    Justin Sullivan / Staff via Getty Images

    Facebook to shut down live shopping feature

    The social media company said the functionality will end on October 1, and suggested experimenting with short-form Reels videos instead.

    By • Aug. 4, 2022
  • A screenshot of a mobile phone displaying Twitter's Location Spotlight feature.
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    Courtesy of Twitter

    Twitter expands location tool, courses for small businesses

    The platform has been releasing new social commerce features to connect customers with brands on the platform. 

    By Tatiana Walk-Morris • Aug. 4, 2022
  • Computer on a table with Walmart's website open.
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    Courtesy of Walmart

    Walmart boosts ad network with new partnerships

    As it prepares for a tough quarter and year, the retailer added a handful of API partners to expand Walmart Connect's self-service capabilities.

    By Chris Kelly • Aug. 3, 2022
  • McLaren Engineering used a 500-ton crane to place a 130-ton crane seven stories high atop Tiffany & Co.
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    Courtesy of Orange County Ironworks

    Tiffany to sell NFTs with matching necklaces

    The luxury jewelry retailer will sell 250 CryptoPunk NFTs that buyers can redeem for 30 ethers — or close to $50,000 — each.

    By • Aug. 2, 2022
  • Five children, all wearing hats, climb on a jungle gym.
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    Courtesy of Lids

    Lids launches first private label for kids

    Explore by Lids, which was designed for children ages four to seven, was an idea first pitched to the company by interns. 

    By • Aug. 2, 2022
  • Computer on a table with Walmart's website open.
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    Courtesy of Walmart

    Walmart launches product refurbishment program

    The Walmart Restored program is now online and will be in select stores this fall. 

    By • Aug. 1, 2022
  • Walmart's General Store interior shop shows books, games and outdoor gear for sale.
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    Courtesy of Walmart

    Walmart to open small general stores at Getaway outposts

    The big-box retailer is partnering with the hospitality company to help “make traveling to nature even easier and convenient.”

    By • Aug. 1, 2022
  • A person wearing jeans frames Levi's SilverTab with their hands.
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    Courtesy of Kohl's

    Kohl’s, Levi’s to introduce ’90s-style capsule collection

    The collection aims to capitalize on trends supported by Gen Z as those consumers head back to school.

    By Tatiana Walk-Morris • Aug. 1, 2022
  • Someone ties the laces of Lululemon's yellow Chargefeel cross-training shoe.
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    Courtesy of Lululemon
    Column

    The Weekly Closeout: Lululemon launches its third shoe and Williams Sonoma’s president resigns

    The new Chargefeel cross-training shoe comes in 14 colorways, and Ryan Ross will be replaced by former Chief Marketing Officer Felix Carbullido.

    By Retail Dive Staff • July 29, 2022
  • Drew Barrymore joins Grove Collaborative.
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    Courtesy of Grove Collaborative

    Grove Collaborative aims to curb plastic waste in campaign with Drew Barrymore, Sir Richard Branson

    The DTC company wants to combat the narrative that there’s nothing consumers can do about plastic waste. 

    By Tatiana Walk-Morris • July 29, 2022
  • David's Bridal opens a store in Naperville, Illinois.
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    Courtesy of David's Bridal

    David’s Bridal weds TikTok videos with commerce to drive click-throughs

    The bridal retailer has seen a click-through rate that’s twice the average benchmark while reaching more than 16 million viewers.

    By Robert Williams • July 29, 2022
  • A Roblox avatar bounces a basketball in a basketball court with the text "School of Sport" on the right.
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    Courtesy of Dick's Sporting Goods

    Dick’s Sporting Goods debuts virtual high school experience on Roblox

    Brands and retailers are flocking to the platform in the hopes of reaching younger consumers.

    By Tatiana Walk-Morris • July 28, 2022
  • Saks Off 5th names a new COO.
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    Courtesy of Saks Off 5th

    Saks Off 5th partners with Rent the Runway

    Customers can purchase secondhand designer items from Rent the Runway on a new “pre-owned” section of Saks Off 5th’s website. 

    By • July 28, 2022
  • Three children pose together in GapKid's Fall 2022 back-to-school campaign.
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    Courtesy of Gap

    Gap reaffirms inclusivity theme in back-to-school campaign

    “Everyone Belongs” features kids enjoying hobbies they love and associates value with clothing in which people feel most themselves.

    By Jessica Deyo • July 28, 2022
  • A flip board on the inside of Glossier's Washington, D.C. store that reads "Pink skies ahead."
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    Cara Salpini/Retail Dive

    Glossier's fifth store to open in DC's Georgetown neighborhood

    The brand’s brick-and-mortar expansion carries on, despite layoffs and price hikes earlier this year.

    By • July 26, 2022
  • Two models each stand beside a third model in a wheelchair, a large blue sash decorating the wall and floor.
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    Courtesy of Urban Outfitters

    Urban Outfitters to bring Parade into select stores

    On the forefront of inclusive marketing in the competitive lingerie segment, the DTC brand joins others in turning to wholesale to stoke revenue.

    By • July 25, 2022
  • A person using Pottery Barn's Clarence Vanity.
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    Courtesy of Pottery Barn

    Pottery Barn launches accessible home collection

    The line, which features select ADA-compliant products, includes desks, pivot mirrors, grab bars and motion lift chairs.

    By • July 25, 2022
  • Image attribution tooltip
    Courtesy of The Honest Company

    Walmart partnership expands The Honest Company's reach

    The DTC brand has been raising capital and hiring industry executives as it grows its online and in-store footprint.

    By Tatiana Walk-Morris • July 22, 2022
  • A Tractor Supply storefront on a sunny day with a blue sky.
    Image attribution tooltip
    "Tractor Supply Company" by Mike Mozart is licensed under CC BY 2.0
    Column

    The Weekly Closeout: Tractor Supply names chief marketer and Mattel partners with SpaceX

    Kimberley Gardiner joins the retailer as its former CMO retires. Meanwhile, the toy company signed a multi-year agreement with Elon Musk’s space firm.

    By Retail Dive Staff • July 22, 2022