Marketing

PVH announces new Tommy Hilfiger chief

Daniel Grieder has left the apparel company after 23 years in various roles, succeeded by the brand's COO, 12-year company veteran Martijn Hagman.

By Daphne Howland • June 03, 2020

Sephora updates loyalty program for the third time in as many years

The changes included introducing more experiential rewards like meet-and-greets and facials, temporarily on hold as the pandemic's impact lingers.

By Cara Salpini • June 03, 2020

Explore the Trendline➔

Trendline

Direct to consumer

There's a lot happening in the direct-to-consumer space right now, and it's not going away anytime soon. 

By Retail Dive staff

Brands scramble to make statements as protests continue

But how those messages are received depends on the core values of the business, experts say.

By Daphne Howland • June 02, 2020

Nike calls on America to confront racism in new video

The ad inverts the brand's classic slogan, "Just Do It," by calling on people to "For Once, Don't Do It," when it comes to pretending there isn't a problem.

By Dianna Christie • June 01, 2020

Instagram IGTV video ads arrive as part of monetization push for influencers

Several new features come as creators of videos on Instagram Live recently saw a 70% increase in views.

By Robert Williams • June 01, 2020

Column

Retail Therapy: Ben & Jerry's new drop is out of this world

The ice cream brand this week unveiled a new flavor, Boots on the Moooo'n, to coincide with the release of the Netflix comedy, "Space Force."

By Caroline Jansen • May 29, 2020

Rethinking the catwalk could slow down fast fashion

A movement to tear up the traditional fashion week calendar has profound implications for the apparel trade — and beyond.

By Daphne Howland • May 28, 2020

Anne Klein streams video series on Facebook Live

Livestreaming platforms like Facebook Live, Amazon-owned Twitch and Google's YouTube Live give brands creative control over long-form programming. 

By Robert Williams • May 22, 2020

Column

Retail Therapy: Chipotle, American Eagle reimagine Prom night

To coincide with a prom afterparty, the fast-casual chain teamed up with cosmetics brand E.l.f to release a makeup line inspired by its burrito.

By Caroline Jansen • May 22, 2020

Lucky Brand deals offbeat challenges with Instagram contest

The denim brand is posting retro-themed playing cards that urge homebound customers to "master blanket fort architecture" and "power squat your pet."

By Robert Williams • May 15, 2020

Column

Retail Therapy: Ikea creates step-by-step fort instructions

Reminiscent of the assembly directions for its flat-pack products, the retailer launched a campaign illustrating the ultimate stay-at-home activity.

By Caroline Jansen • May 15, 2020

Opinion

Survival of the fittest for DTC brands

Before the current crisis hit, we were already seeing flaws in the DTC model, writes Alex Song, CEO of Innovation Department.

By Alex Song • May 14, 2020

Companies' behavior mid-pandemic influences future brand loyalty, survey finds

Eighty-four percent of respondents said how companies prioritize employee welfare during the crisis will become more important to what they buy​.

By Dianna Christie • May 13, 2020

Facebook, Instagram add features to help local businesses

The social media giant added a #SupportSmallBusiness hashtag on Facebook and a "Support Small Business" sticker on Instagram.

By Robert Williams • May 13, 2020

Jared unveils virtual wedding platform

With the jewelry company's #LoveCantWait campaign, it joins other retailers in debuting digital tools during the COVID-19 pandemic. 

By Tatiana Walk-Morris • May 07, 2020

Sponsored by Tinyclues

The future is dire for CMOs, but there's still hope!

CMOs have a tough 2020 ahead of them - changing market conditions, business needs and a health crisis.

90% of people buy from brands they follow on social media

Boosting brand awareness is the top priority for social marketers, according to a recent Sprout Social study.

By Robert Williams • May 05, 2020

Deep Dive

Are CMOs failing brands or are brands failing CMOs?

A pandemic has made the role of the chief marketing officer even more complex, but the position has been under attack for years.

By Cara Salpini • May 05, 2020

Gap inks global licensing deal

The apparel retailer is also laying off some 10% of its corporate workforce, including design teams, according to a report from The Business of Fashion.

By Daphne Howland • May 04, 2020

Column

Retail Therapy: Mattel turns real-life heroes into action figures

The collection includes nurses, doctors, EMTs, delivery drivers and grocery workers, and net proceeds will be donated to help healthcare professionals.

By Caroline Jansen • May 01, 2020

Allbirds steps into performance footwear market

On Tuesday, the DTC brand launched its first ever running shoe, propelling it into the athletics space.

By Cara Salpini • April 29, 2020

Consumers still care about sustainability amid pandemic, report finds

Nearly half of consumers surveyed say the outbreak has made them more concerned about the environment, according to consulting firm Kearney.

By Jessi Devenyns • April 27, 2020

Column

Retail Therapy: Popeyes goes back to its roots with latest merch drop

The fast-food chain, which got its start in Louisiana, created fresh merch and a new menu item aimed at helping the community of New Orleans.

By Caroline Jansen • April 24, 2020

Walmart taps Target exec for chief marketer

William White is stepping in as CMO to replace Barbara Messing, who resigned last August after less than a year in the role. 

By Ben Unglesbee • April 23, 2020

Google Shopping lets merchants list products for free

The move is part of the search giant's growing bid to compete with Amazon and comes as retailers are relying on e-commerce amid mass store closures.

By Robert Williams • April 23, 2020