Marketing

Crate and Barrel's first digital-only catalog debuts on Pinterest

The first time the retailer foregoes a print catalog comes as Pinterest sees greater interest for children's furnishings amid distance learning.

By Robert Williams • Sept. 30, 2020

Walmart plans online sale that parallels Prime Day

The retailer joins Target in competing with Amazon's big sale event as all three giants adapt to a longer and earlier holiday season. 

By Ben Unglesbee • Sept. 30, 2020

Explore the Trendline➔

Trendline

Gen Z and millennials

If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

By Retail Dive staff

Pinterest expands ad inventory among shopping features

To help marketers prepare for the holidays, the social media platform unveiled features such as ad placements in more locations on its website and app.

By Robert Williams • Sept. 29, 2020

Nike drives digital revenue with 150% jump in demand on mobile app

Mobile has become a vital part of the company's marketing strategy, providing a direct sales channel and a way to maintain one-to-one relationships with its most loyal customers.

By Robert Williams • Sept. 29, 2020

Air Jordan releases shoppable sportswear for Snapchat's Bitmoji avatars

The collection is the latest Snapchat-powered effort from a brand that has pioneered social commerce on the app.

By Robert Williams • Sept. 29, 2020

Will customer acquisition be the nightmare before Christmas?

While DTC brands have long struggled with acquiring customers online, their problems may be more heightened than ever this year.

By Caroline Jansen • Sept. 28, 2020

Column

Retail Therapy: Costco takes its hot dog-soda combo very seriously

A tweet this week resurfaced comments the club's co-founder made to CEO Craig Jelinek, including, "If you raise the effing hot dog [price], I will kill you."

By Caroline Jansen • Sept. 25, 2020

Retailers get out the vote

Elections are an opportunity for businesses to embrace bipartisan action, overt activism and selling merch.

By Daphne Howland • Sept. 23, 2020

Foot Locker steps up outreach for sneakerheads via Google Slides hub

The Nike Air Max hub will merge content with commerce via a digital tool that is "endemic to sneaker culture."

By Aaron Baar • Sept. 23, 2020

Lowe's sees biggest social media lift from New York Fashion Week

While the event experienced less engagement due to the pandemic, the retailer received more social media mentions than top designers, Talkwalker found.

By Robert Williams • Sept. 22, 2020

Oracle, Walmart deal for TikTok tentatively approved, paving way for digital shakeup

The proposed company will leverage Walmart's e-commerce, fulfillment and payment services while setting up a showdown with major digital platforms.

By Robert Williams • Sept. 21, 2020

Deep Dive

The enduring fan base that boosts Bath & Body Works

The 30-year-old retailer continues to drive loyalty and promise — even in a pandemic. 

By Kaarin Vembar • Sept. 21, 2020

Patagonia escalates activism with voting rights push before elections

While marketing around advocacy and environmentalism is growing, few brands have challenged public officials in such a direct way.

By Tatiana Walk-Morris • Sept. 21, 2020

Column

Retail Therapy: 2020's next travesty? Mountain Dew margaritas.

Red Lobster teamed up with PepsiCo to offer consumers a one-of-a-kind alcoholic beverage in an attempt to get us through the rest of the year.

By Caroline Jansen • Sept. 18, 2020

Torrid triples click-through rate from emails linked to personalized maps

Tailoring the retailer's emails to each recipient's location could drive foot traffic to stores impacted by the pandemic.

By Robert Williams • Sept. 18, 2020

Is the world's largest retailer letting Amazon set the rules?

Walmart+ trades the retail giant's "always low prices" promise for an exclusive convenience play that, so far, its online rival is winning.

By Daphne Howland • Sept. 17, 2020

Macy's parade is on, but only on television

The pandemic forced the retailer to work with New York City officials to figure out how to safely stage the event in and around Herald Square.

By Daphne Howland • Sept. 15, 2020

Wayfair launches branded credit cards

One Mastercard and one private label credit card will reward the furniture retailer's shoppers as its sales catch a boost from the pandemic.

By Tatiana Walk-Morris • Sept. 15, 2020

Tractor Supply to help fund rural internet access

The retailer, which recently reported triple-digit e-commerce sales growth, is pledging $1 every time its app is downloaded. 

By Tatiana Walk-Morris • Sept. 14, 2020

Louis Vuitton, Puma dress up for TikTok Fashion Month

Livestreams, apparel reveals and instructional videos by brands and creators arrive as TikTok works to make its app a fashion hub for young consumers.

By Robert Williams • Sept. 11, 2020

Column

Retail Therapy: Babe Wine resolves live sports FOMO with new candles

The brand's latest product drop was inspired by in-person football games and includes scents like Hashtag Field Goal, Jockstrap and $18 Nachos.

By Caroline Jansen • Sept. 11, 2020

Consumers form loyalties to new brands they bought in quarantine, survey finds

Some of the new shopping habits formed during the pandemic could endure, providing opportunities for marketers, Bazaarvoice found.

By Robert Williams • Sept. 09, 2020

Kohl's revamps loyalty program

The retailer is rolling 30 million of its current loyalty members into a more streamlined structure. 

By Kaarin Vembar • Sept. 08, 2020

What's in a flagship?

A lot of retailers need to close more stores, and many are. But what about the ones meant to showcase their brands? It depends.

By Daphne Howland • Sept. 08, 2020

Column

Retail Therapy: Red Wing reimagines the Labor Day promo

To help unemployed U.S. workers, the shoe brand called on other companies to put aside deals and discounts this holiday and promote open jobs.

By Caroline Jansen • Sept. 04, 2020