Marketing
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Sally Beauty announces private label credit card
The credit card agreement is an addition to the retailer's existing loyalty program, which has over 15 million active members, and will be piloted in 2020.
By Lisa Rowan • Sept. 18, 2019 -
Gen Z's worries about emotional health affect shopping habits
Young adults prefer in-store shopping to disconnect from social media and digital news, which are sources of stress, an A.T. Kearney study shows.
By Robert Williams • Sept. 18, 2019 -
Walmart reimagines once-defunct Scoop as private label fashion line
The boutique retailer, which closed its last stores more than three years ago, has a new life as an owned value brand for the retail giant.
By Ben Unglesbee • Sept. 17, 2019 -
Michael Kors led NYFW social media engagement
Ralph Lauren and Tommy Hilfiger took a distant second and third, according to data from ListenFirst.
By Lisa Rowan • Sept. 17, 2019 -
SponsoredEmpathy: the key to marketing to millennials
To connect with millennials, marketers blend digital and traditional media, with an empathic understanding of what motivates individuals day-to-day.
By by the Quad Marketing Solutions Team • Sept. 17, 2019 -
Deep DiveHow TikTok can help brands get on Christmas wish lists
Hashtag challenges are one way to boost awareness with the app's younger audience ahead of Black Friday and Cyber Monday.
By Robert Williams • Sept. 16, 2019 -
Charming Charlie IP sold for $1.1M in bankruptcy
The asset sale to a company owned by the retailer's founder comes after the liquidation of brick-and-mortar operations in Chapter 11.
By Ben Unglesbee • Sept. 16, 2019 -
Steve Madden's DTC sneaker line Greats tries on Facebook AR ads
The "This is an Ad" campaign leans into transparency and includes spots on Instagram and OTT media.
By Robert Williams • Sept. 16, 2019 -
American Eagle pilots TikTok's new in-feed video ads for back-to-school
The campaign, which is part of a collaboration with rapper Lil Wayne, is the first time the video-sharing app is driving users to an external site.
By Robert Williams • Sept. 13, 2019 -
Gap Inc. taps global franchises to expand Athleta, Janie & Jack
The retailer is wasting little time in jump-starting growth as it prepares to let go of its best-performing Old Navy brand.
By Daphne Howland • Sept. 13, 2019 -
ColumnRetail Therapy: Neiman Marcus' new arrivals, frankly, miss the mark
For a retailer that's not in the best financial health, we're not sure a $7,000 hot dog couch is the path to success.
By Caroline Jansen • Sept. 13, 2019 -
Madewell releases Dickies collection for women, expands men's for fall
Owner J. Crew has been furiously working to grow the brand, opening stores as it closes namesake locations and shrinks its own operations.
By Daphne Howland • Sept. 13, 2019 -
Facebook pilots 2 ad features to streamline social commerce
The social giant's announcement comes at a time when billions of dollars are lost due friction in online checkout processes.
By Robert Williams • Sept. 12, 2019 -
At long last, evolution at Victoria's Secret?
As L Brands executives try to reinvigorate the brand, they also wouldn't rule out a spinoff of better-performing Bath & Body Works.
By Daphne Howland • Sept. 11, 2019 -
Finding the next unicorn: An investor's look at the DTC landscape
There's no formula for making the right investment, but a large market size and a brand with competitive advantages helps.
By Cara Salpini • Sept. 11, 2019 -
J.C. Penney eyes outerwear with apparel line, concept shops
The struggling retailer is trying to get a slice of the category and likely hoping to avoid getting left behind, as it was with the women's activewear shift.
By Ben Unglesbee • Sept. 10, 2019 -
YouCam targets New York Fashion Week fans with Instagram selfie contest
The app has augmented reality filters, artificial intelligence effects and editing tools for pictures.
By Robert Williams • Sept. 10, 2019 -
Millennials, Gen X are the most activist shoppers
Consumers pay attention to companies' environmental, ethical or charitable records, and not just during controversies, according to a study.
By Daphne Howland • Sept. 10, 2019 -
Target taking free loyalty program nationwide
The mass merchant said 2 million customers have signed up for Target Circle in pilot cities since 2018.
By Ben Unglesbee • Sept. 09, 2019 -
Puma's AR web app promotes new NYC flagship store
Customers can scan QR codes on signs and shoe tags to view branded content featuring the feline mascot.
By Robert Williams • Sept. 09, 2019 -
ColumnRetail Therapy: Cheetos 'Flaming Haute' bid to take on NYFW
The snack brand is hosting its first runway show to coincide with the New York fashion event.
By Caroline Jansen • Sept. 06, 2019 -
Jewelry 'Vault' opens at Saks 5th Avenue flagship
HBC continues to lavish resources on its upscale U.S. department store's Manhattan flagship, but it may turn out to be ill-timed.
By Daphne Howland • Sept. 06, 2019 -
Deep DiveGame-changers: Have women reshaped the sportswear market?
Brands in the space are jumping at the chance to provide female customers with as much performance-based casualwear as they will buy.
By Cara Salpini • Sept. 03, 2019 -
Build-A-Bear leans on 2K Walmart stores for annual teddy bear event
The toy company has turned to the retail giant and other partners as it pares back mall-based operations due to declining traffic.
By Daphne Howland • Sept. 03, 2019 -
Deep DiveIs Under Armour's focus on performance wear losing it the game?
While the rest of the industry is focused on athleisure as a lifestyle, Under Armour has reaffirmed its dedication to performance wear.
By Cara Salpini • Sept. 03, 2019
