DTC


  • A headshot of Jennifer Ingraffea.
    Image attribution tooltip
    Courtesy of The North Face

    The North Face fills chief marketer, merchandiser spots with Nike vets

    Sophie Bambuck will take on the marketing role while Jennifer Ingraffea will fill the merchandising position as the brand builds out its leadership team.

    By Sept. 28, 2022
  • Two shelves of Grove Collaborative products.
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    Courtesy of Grove Collaborative

    Grove Collaborative doubles retail presence through CVS partnership

    As it tries to reach more consumers, the company is facing declining sales.

    By Tatiana Walk-Morris • Sept. 27, 2022
  • Trendline

    The direct-to-consumer landscape in retail

    More mature brands are pursuing exit strategies and expanding their reach, while retailers are increasingly shifting to a DTC model.

    By Retail Dive staff
  • A room featuring a collection of Pattern's brands
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    Courtesy of Pattern Brands

    Pattern Brands acquires Onsen

    The soft goods company, known for its premium towels, joins six other brands in Pattern's growing portfolio.

    By Sept. 27, 2022
  • A Knix storefront in Santa Monica
    Image attribution tooltip
    Courtesy of Knix

    Knix acquired for $320M

    The DTC brand was bought by health and hygiene company Essity, with founder Joanna Griffiths maintaining a 20% stake.

    By Tatiana Walk-Morris • Sept. 27, 2022
  • Camping in Spain.
    Image attribution tooltip
    Carlos Alvarez via Getty Images

    Yeti CFO resigns following lukewarm earnings

    Paul Carbone, who took the company public during his first year as CFO, is departing to pursue another venture closer to family after four years in the role.

    By Elizabeth Flood • Sept. 27, 2022
  • Peloton Bike+
    Image attribution tooltip
    Courtesy of Peloton

    Peloton’s head of marketing, chief commercial officer exit

    Dara Treseder is leaving Oct. 4 to become the CMO of Autodesk and Kevin Cornils exited last Friday.

    By Sept. 26, 2022
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    Purple

    Purple adopts poison pill, forms committee to evaluate takeover bid

    The DTC mattress brand last week received an unsolicited offer from Coliseum Capital Management.

    By Sept. 26, 2022
  • Build-A-Bear Workshop store
    Image attribution tooltip
    "Potomac Mills Build-A-Bear Workshop" by Aolden23 is licensed under CC BY-SA 3.0

    Build-A-Bear redesigns website

    The retailer has rebounded from the COVID-19 pandemic to see historically high revenues.

    By Tatiana Walk-Morris • Sept. 26, 2022
  • Two brides stand outside wearing white wedding dresses.
    Image attribution tooltip
    Courtesy of Eloquii

    Eloquii debuts bridal line

    The collection will launch at Bridal Fashion Week in October and will be available for purchase on the DTC brand’s website.

    By Tatiana Walk-Morris • Sept. 22, 2022
  • A Nike storefront at The Grove shopping center in Los Angeles, California.
    Image attribution tooltip
    Cara Salpini/Retail Dive

    Barclays downgrades Nike on inventory trouble, slowing demand and volatility in China

    The retailer’s strength in North America may no longer be enough to offset its challenges in China, the analysts said.

    By Sept. 21, 2022
  • Exterior photo of a Ralph Lauren storefront.
    Image attribution tooltip
    Cara Salpini/Retail Dive

    Ralph Lauren to open 250 stores in the next 3 years

    The luxury brand has exited most department stores to focus on its direct-to-consumer strategy. 

    By Sept. 21, 2022
  • A line of Beautycounter products in various skin tone shades.
    Image attribution tooltip
    Permission granted by Beautycounter

    What can an Amazon Fashion executive do for Beautycounter?

    Kara Trousdale joined the beauty brand as its chief commercial officer in March and is bringing lessons from the e-commerce giant to help guide its omnichannel strategy.

    By Sept. 21, 2022
  • Two girls jumping on a couch
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    Courtesy of Lovesac

    How Lovesac went from selling bean bags to nearing $500M in sales

    Founder Shawn Nelson discusses how the company shifted sales from stores to online all while operating profitably.

    By Sept. 20, 2022
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    Purple

    Purple receives takeover bid

    Coliseum Capital Management offered to buy the remaining common stock for $4.35 a share, a roughly 56% premium from the brand’s Friday closing price.

    By Sept. 19, 2022
  • Amazon truck loaded for Prime Day.
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    Courtesy of Amazon

    Amazon sued by California on allegations it blocks price competition

    The state’s attorney general alleges that the e-commerce giant keeps sellers and wholesalers from offering lower prices outside its site.

    By Sept. 15, 2022
  • A white, blue and purple running shoe by the brand On
    Image attribution tooltip
    Permission granted by On

    Running brand On creates shoe made from carbon emissions

    The shoe, Cloudprime, is made of about 70% CO2, and will need more investment to be brought to consumers at scale.

    By Sept. 15, 2022
  • Rothy’s prevails in court as Birdies agrees to cease selling disputed shoe design

    The DTC shoe companies have been in court since April, and Rothy’s on Wednesday vowed to continue to vigorously defend its intellectual property.

    By Sept. 14, 2022
  • A desk and chairs in an office
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    Courtesy of Branch

    West Elm partners with DTC office furniture brand Branch

    The partnership adds to West Elm’s growing assortment of direct-to-consumer brands and helps expand its new business-to-business offering.

    By Sept. 13, 2022
  • A group of five people gathered together wearing matching sets of underwear and bras in different colors.
    Image attribution tooltip
    MeUndies

    MeUndies bulks up executive team with new CFO, chief marketer

    The two new execs will oversee key functions as the DTC brand charts its growth path.

    By Tatiana Walk-Morris • Sept. 13, 2022
  • Two models wearing white and black outfits from the Alo Yoga Aspen collection.
    Image attribution tooltip
    Permission granted by Alo Yoga

    Alo Yoga releases first ready-to-wear collection, NFT at New York Fashion Week

    The new Aspen Collection features floor-length faux fur jackets and cashmere sets, and comes with non-fungible tokens providing exclusive perks.

    By Sept. 10, 2022
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    Lovesac

    Lovesac pushes sales up 45% in the second quarter

    The DTC brand exceeded its own expectations for top and bottom line growth at a time when other digitally native brands struggle to reach profitability.

    By Sept. 8, 2022
  • Inside an Adore Me store
    Image attribution tooltip
    Courtesy of Adore Me

    Adore Me to host first live runway show at Fashion Week

    The direct-to-consumer brand hosted its first New York Fashion Week events in 2019, which included a gifting suite and dinner.

    By Tatiana Walk-Morris • Sept. 8, 2022
  • To the right of a mall store entrance, a minimalist gray granite facade features the red and white Lululemon logo and white lettering.
    Image attribution tooltip
    Daphne Howland/Retail Dive

    Lululemon Q2 revenue reaches $1.9B as high-income shoppers continue spending

    The athletics apparel brand didn’t rely on markdowns during the quarter and will soon release a membership program, according to CEO Calvin McDonald.

    By Sept. 2, 2022
  • A lineup of bra and underwear sets in different colors on a white background.
    Image attribution tooltip
    Courtesy of Athleta

    Athleta launches intimates

    Its Rituals collection will be available online starting Sept. 20, as the company tries to provide a “first layer” for its shoppers. 

    By Sept. 1, 2022
  • Peloton Bike+
    Image attribution tooltip
    Courtesy of Peloton

    Peloton delays filing of 10-K report

    Following last week’s news of a $1.2 billion Q4 net loss, the brand needs more time for accounting to file its 10-K.

    By Aug. 31, 2022