DTC

  • Exterior of an Allbirds store in Washington, D.C.'s Georgetown neighborhood
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    Caroline Jansen/Retail Dive
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    Despite 18% sales drop, Allbirds says it could return to top-line growth in Q4

    The footwear brand’s new product lineup is set to hit shelves this fall and a refreshed store concept at one location is leading to higher sales.

    By • May 9, 2025
  • Purple's Rejuvenate mattress
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    Permission granted by Purple
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    Purple sales down 13% in Q1, citing softness in wholesale, e-commerce channels

    The company said it’s more than doubling its presence in Mattress Firm stores at a time when the brand’s wholesale business is down 24%.

    By Howard Ruben • May 9, 2025
  • Shot of a young woman relaxing on the sofa and using a credit card with a digital tablet Explore the Trendline➔
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    gradyreese via Getty Images
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    Trendline

    What's shaping the e-commerce landscape?

    From pivots in digital strategies to challenges retailers must overcome with reverse logistics, here are some of the forces shaping online retail.

    By Retail Dive staff
  • A white car is parked in front of a store, in a space toward the left.
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    Daphne Howland/Retail Dive
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    Warby Parker posts first quarterly net profit since going public

    The brand is working to mitigate tariff impacts, but has already had to raise prices on some lenses and accessories.

    By Dani James • May 8, 2025
  • Headshot of Nader Kabbani
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    Courtesy of Hims & Hers
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    Hims & Hers hires former Amazon exec as Q1 revenue doubles

    Nader Kabbani, who spent almost 20 years at the e-commerce giant, joins the health startup as chief operations officer.

    By Tatiana Walk-Morris • May 8, 2025
  • A yellow Nike storefront with a mural of runners on the outside.
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    Courtesy of Nike
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    Nike names new brand president as Hill shuffles leadership structure

    As part of a reorganization, Amy Montagne will now lead the Nike brand, while 26-year veteran Heidi O’Neill is retiring.

    By • May 6, 2025
  • Wayfair's Wilmette store.
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    Courtesy of Wayfair
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    Wayfair’s customer base continues to shrink as revenue remains flat in Q1

    Executives remained optimistic about the online retailer’s ability to weather tariff pressures, touting its marketplace structure.

    By • May 2, 2025
  • A large, lit-up sportswear store at night.
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    Courtesy of Adidas
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    Adidas: If tariffs stay, ‘of course there will be price increases’

    CEO Bjørn Gulden stressed that they have not been implemented yet, though, and the retailer will follow the lead of others in the market.

    By • April 30, 2025
  • JJ Watt on a Peloton bike
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    Courtesy of Peloton
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    Peloton chief marketer departs as fitness brand shakes up marketing group

    Moving forward, the company is divvying up marketing duties between a marketing chief and a chief communications officer.

    By Peter Adams • April 29, 2025
  • A person wearing a cross-body water bottle.
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    Courtesy of Stanley 1913
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    ‘We’re not just a hot cup company’: What’s next for Stanley

    Can the water bottle brand live past its virality? Global President Matt Navarro says it already has.

    By • April 29, 2025
  • A lineup of Function of Beauty products.
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    Permission granted by Function of Beauty
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    Function of Beauty expands to Walmart

    The personalized beauty brand will offer 17 core hair care products in a large portion of the big-box retailer’s stores and online.

    By Howard Ruben • April 28, 2025
  • A person sitting on a bed hugging a pillow under a duvet cover.
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    Courtesy of Target
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    Target debuts exclusive home collection with Parachute

    The lower-priced line, part of a larger merchandising revamp for Target, comes as the DTC brand has shuttered stores and pulled back on its offerings.

    By Dani James • April 23, 2025
  • Supergoop Glowscreen launch
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    Permission granted by Supergoop
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    Supergoop founder steps away from company

    After two decades, Holly Thaggard has moved away from the day-to-day operations of the sunscreen brand.

    By • April 22, 2025
  • A Rent the Runway sign is pictured.
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    Michael M. Santiago/Getty Images via Getty Images
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    Rent the Runway rethinks customer service approach

    Shifting to more proactive service, the team now spends 14% of its time calling customers to build loyalty, according to CEO Jennifer Hyman.

    By Bryan Wassel • April 17, 2025
  • Madison Reed hair color and root touch up boxes against a purple tile background
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    Permission granted by Madison Reed
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    Madison Reed lands in Sally Beauty

    The direct-to-consumer hair color company continues to build out its roster of wholesale partners, which also include Walmart and Ulta Beauty.

    By Howard Ruben • Updated April 17, 2025
  • A person wearing Frank and Oak apparel
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    Courtesy of Frank and Oak
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    Frank and Oak accelerates closure of US operations citing tariffs, customs uncertainty

    The Canadian apparel brand is liquidating amid a restructuring process and plans to close its stores.

    By Dani James • April 14, 2025
  • A furniture store window.
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    Daphne Howland/Retail Dive
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    Lovesac taps Crocs veteran as first chief brand and marketing officer

    As chief marketing officer at the footwear brand, Heidi Cooley had a digital and social-first approach to driving growth.

    By Howard Ruben • April 14, 2025
  • Harry's grooming products on a sink
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    Courtesy of Harry's
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    Harry’s Inc. rebrands to Mammoth Brands

    The parent to the shaving brand of the same name is looking to build out its portfolio of brands, which also includes Flamingo and Lumē.

    By Howard Ruben • April 11, 2025
  • Butcherbox
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    Courtesy of Butcherbox
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    Target beefs up online grocery offerings with ButcherBox partnership

    The tie-up with the direct-to-consumer online meat seller underscores Target’s focus on expanding its grocery offerings.

    By Peyton Bigora • April 11, 2025
  • A person walks by a Peloton store while wheeling a stroller.
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    Joe Raedle via Getty Images
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    Peloton names new COO, chief commercial officer

    As a result, the retailer’s chief supply chain officer is leaving the business and the company is on the hunt for a new chief of information.

    By Tatiana Walk-Morris • April 10, 2025
  • Someone stands to left of a store window with a white neon sign that reads "The Levi's Tailor Shop San Francisco."
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    Daphne Howland/Retail Dive
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    Any Levi’s tariff-related price bumps will be ‘surgical,’ but impact of trade policy still unclear

    Chief Financial and Growth Officer Harmit Singh this week said the last time the company faced a similarly murky challenge was during the pandemic.

    By • April 9, 2025
  • A person trying on a pair of Vivaia shoes
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    Courtesy of Vivaia
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    DTC footwear brand Vivaia opens first US store

    The 900-square-foot space located in New York City’s SoHo neighborhood follows a brief pop-up in that location late last year.

    By Howard Ruben • April 8, 2025
  • Joanna Griffiths, Knix founder and president, holding a Holt Renfrew shopping bag in front of a Knix display.
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    Courtesy of Knix
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    Knix expands presence in Canada through Holt Renfrew partnership

    The DTC intimates brand will land in six of the department store’s locations and on its website through a deal that deepens its reach in the country.

    By Howard Ruben • April 4, 2025
  • A person posing on a stool in front of a grey background wearing a Puma hoodie.
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    Courtesy of Puma
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    Puma taps 26-year Adidas veteran Arthur Hoeld as CEO

    Arne Freundt is leaving the activewear brand just two and a half years after taking on the top role due to “differing views on strategy execution.”

    By • April 4, 2025
  • Inside the Birkenstock store in Nashville.
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    Courtesy of Birkenstock
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    Birkenstock debuts 10th US location

    Located in Nashville, Tennessee, the store is part of an effort to expand the brand’s fleet both stateside and abroad as it pushes forward its DTC strategy.

    By Tatiana Walk-Morris • April 3, 2025
  • Harry's grooming products on a sink
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    Courtesy of Harry's
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    Harry’s resets brand with push beyond product-focused marketing

    Along with a refreshed visual identity, the DTC innovator launched a new campaign that pokes fun at crime movie tropes to highlight brand truths.

    By Chris Kelly • April 2, 2025