DTC


  • Milk Makeup products
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    Permission granted by Waldencast
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    Waldencast taps Huda Beauty co-founder to join its new creative council

    The Milk Makeup and Obagi parent company launched the seven-person council to help it identify industry trends to meet customer needs.

    By Howard Ruben • Feb. 23, 2024
  • A collage of various dolls and doll accessories, mostly in shades of pink, with the words "Barbie The Movie" in the center.
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    Courtesy of Mattel
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    The Weekly Closeout: Mattel taps new head of dolls and will VF Corp sell one of its biggest brands?

    Krista Berger is the new senior vice president of Barbie and will lead the dolls division at the toy company. Meanwhile, the apparel conglomerate is reviewing its brand assets. 

    By Retail Dive Staff • Feb. 23, 2024
  • Trendline

    The direct-to-consumer landscape in retail

    More mature brands are pursuing exit strategies and expanding their reach, while traditional retailers are increasingly shifting to a DTC model.

    By Retail Dive staff
  • Wayfair’s revenue inches up 0.4% in Q4 as the home category remains challenged

    The online home goods retailer called 2023 the “Year of the Reset” as it turned to layoffs, among other things, to cut costs.

    By Feb. 22, 2024
  • From left, The Citizenry co-founders Carly Nance and Rachel Bentley, and Havenly CEO Lee Mayer
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    Courtesy of Havenly
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    Havenly to acquire The Citizenry

    The deal marks the third acquisition in two years for Havenly, which also bought Interior Define and The Inside.

    By Howard Ruben • Feb. 22, 2024
  • Iskra Lawrence modeling items from Cupshe's Spring Slow collection
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    Courtesy of Cupshe
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    Cupshe partners with model and body acceptance advocate Iskra Lawrence

    The collaboration will promote the brand’s Spring Glow collection, featuring 37 products such as one-piece suits, bikinis and cover-ups.

    By Howard Ruben • Feb. 21, 2024
  • A person slices a Meati Crispy Cutlet on a white cutting board that sits on a coral-colored counter.
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    Courtesy of Meati Foods
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    Meati Foods shuffles C-suite amid layoffs

    Recently appointed CFO Phil Graves will take over as CEO as the company reduces its workforce by 13%.

    By Elizabeth Flood • Feb. 21, 2024
  • Zero sugar, no sugar written out
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    nito100 via Getty Images
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    Zevia taps new CFO amid growth push

    The CFO swap comes as Zevia fights to bolster growth amid financial challenges and competitive demand for healthier beverages.

    By Grace Noto • Feb. 21, 2024
  • Two pairs of Brunt boots
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    Courtesy of Brunt
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    Workwear brand Brunt adds nearly 2 dozen wholesale partners

    The distribution expansion will bring the DTC boot and apparel brand’s products to over 110 stores by the end of the year.

    By Howard Ruben • Feb. 20, 2024
  • A Nike storefront at The Grove shopping center in Los Angeles, California.
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    Cara Salpini/Retail Dive
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    Nike to lay off more than 1,600 employees

    On the heels of a cost-savings plan announced in December, the activewear giant confirmed it plans to cut about 2% of its total workforce.

    By Feb. 16, 2024
  • Spanx's brand campaign shown in a London tube station.
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    Permission granted by Spanx
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    Spanx launches first brand campaign in London

    The campaign will feature body activist, author, model and beauty brand founder Charli Howard and be displayed across London’s tube stations.

    By Howard Ruben • Feb. 16, 2024
  • Electrolyte packets from Liquid Death.
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    Permission granted by Liquid Death
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    Liquid Death expands into electrolyte drink mixes

    The launch allows the fast-growing canned water and tea maker to enter a new category and further build out its healthy beverage platform.

    By Christopher Doering • Feb. 16, 2024
  • John Legend applying a Loved01 product.
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    Courtesy of Loved01
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    John Legend’s Loved01 personal care brand launches on Amazon

    The one-year-old brand is joining others in expanding to the e-commerce platform to reach more customers.

    By Howard Ruben • Feb. 15, 2024
  • Navy blue luggage cases are next to two palm plants on a roof
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    Permission granted by Away
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    Away lays off 25% of internal staff

    The DTC luggage brand is undergoing a reorganization that also includes "the elimination of a traditional executive team structure.”

    By Feb. 14, 2024
  • foxtrot
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    Foxtrot parent company names new CEO

    Rob Twyman, a grocery veteran who worked for decades at Whole Foods, succeeds Liz Williams, who held the role for just under a year.

    By Jessica Loder • Feb. 14, 2024
  • 11 digitally native retailers that could file for bankruptcy in 2024

    While off to a slower start than 2023, filings are expected to continue in the industry, especially among many direct-to-consumer brands.

    By Feb. 14, 2024
  • Dieux Deliverance
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    Dieux enters first wholesale partnership with Sephora

    The beauty brand launched online on Tuesday and will enter 714 of the retailer’s stores starting March 6.

    By Howard Ruben • Feb. 13, 2024
  • Tiger Woods Sun Day Red
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    Courtesy of Sun Day Red
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    Tiger Woods, TaylorMade team up to launch Sun Day Red

    The apparel brand, which debuts on May 1, comes after Woods ended his nearly three-decades-long partnership with Nike.

    By Feb. 13, 2024
  • Patrick Mahomes in an Adidas ad
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    Courtesy of Adidas
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    Adidas tells athletes of all types: ‘You got this’

    A content series features athletes like Patrick Mahomes and Trinity Rodman talking about how they overcome pressure to perform at their highest levels.

    By Aaron Baar • Feb. 13, 2024
  • Picture of Hoka One One store in Los Angeles.
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    Courtesy of Hoka
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    Hoka taps 17-year Nike vet as brand president

    Robin Green, the activewear giant’s global vice president of Men’s Running and Fitness, is tasked with driving growth and innovation at Hoka.

    By Feb. 12, 2024
  • Beyoncé
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    Kevin Winter via Getty Images
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    Beyoncé to launch hair care brand later this month

    The brand, named Cécred, will officially launch Feb. 20 after the singer initially teased the possibility of a new brand in May.

    By Howard Ruben • Feb. 12, 2024
  • Two people model black wedding dresses in front of a castle.
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    Courtesy of Walt Disney World Resort/PRNewswire
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    Column

    The Weekly Closeout: Disney turns to villains for bridal inspiration, Abercrombie & Fitch Co. cuts a role

    The company looked to Ursula and Maleficent for a collection with Allure Bridals, while the specialty retailer eliminated its global brands president position.

    By Retail Dive Staff • Feb. 9, 2024
  • Julie Legrand, Puma's director of global brand strategy.
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    Courtesy of Puma
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    Puma taps H&M vet to lead global brand strategy

    Julie Legrand, who also held senior brand and marketing positions at Procter & Gamble, joins the athletics retailer with 20 years of experience.

    By Howard Ruben • Feb. 9, 2024
  • Wilson's airless basketball.
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    Courtesy of Wilson
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    Wilson debuts 3D-printed airless basketball

    The sporting goods brand will sell a limited number of the basketballs, which don’t need to be inflated, for $2,500 apiece.

    By Tatiana Walk-Morris • Feb. 8, 2024
  • Shoppers walking by an Under Armour store.
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    Cara Salpini/Retail Dive
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    Under Armour CEO on sportstyle pivot: ‘We’re not trying to be anything other than authentically Under Armour’

    Stephanie Linnartz talked about the evolution of the company’s product offering as revenue fell 6%.

    By Feb. 8, 2024
  • Three jars of Elemis products.
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    Courtesy of Elemis
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    Elemis to launch at Sephora in the US

    The British skin care brand’s products will be sold on the beauty retailer’s website as well as 90 of its stores.

    By Howard Ruben • Feb. 8, 2024