DTC: Page 2


  • Zulily's webpage
    Image attribution tooltip
    Courtesy of Zulily

    Zulily announces layoffs, again

    The online retailer’s parent company, Qurate Retail Group, announced layoffs last week that mostly impacted HSN and QVC.

    By March 9, 2023
  • Interior of a Buck Mason store. Shirts and tops are lined up on hangars. Shelves contain folded shirts, white vases and a few books.
    Image attribution tooltip
    Courtesy of Buck Mason

    DTC apparel brand Buck Mason opens first Chicago store

    Direct-to-consumer brands have been opening more stores in pursuit of profitability, but that strategy has not been fruitful for all.

    By Tatiana Walk-Morris • March 9, 2023
  • Trendline

    How the purpose of stores is evolving

    Stores have always evolved in order to compete as times, technology and tastes change. And, most of all, to please customers.

    By Retail Dive staff
  • Table with brightly colored jars, hands holding chopsticks and bowls of food
    Image attribution tooltip
    Courtesy of Fly By Jing

    Fly By Jing raises $12M

    The Chinese food brand — which launched in 2018 — also appointed its first chief financial, operations and commercial officers.

    By March 9, 2023
  • A Nike storefront at The Grove shopping center in Los Angeles, California.
    Image attribution tooltip
    Cara Salpini/Retail Dive

    Nike taps new head of women’s, DEI

    Changes on the DTC side of the business will help support its digital-led strategy, the company said.

    By March 8, 2023
  • Sundry
    Image attribution tooltip
    Retrieved from Sundry on January 25, 2022

    Digital Brands Group takes steps to go private

    The company recently closed its acquisition of Sundry and has started the due diligence process with a private equity firm that approached it. 

    By March 8, 2023
  • Drew Barrymore, with light brown wavy hair, smiles at a camera surrounded by cleaning bottles and a pink background.
    Image attribution tooltip
    Courtesy of Grove Collaborative

    Grove Collaborative releases collection with Drew Barrymore

    The celebrity and company investor launched the limited-edition Fresh Horizons collection to inspire consumers to choose more sustainable products.

    By March 7, 2023
  • Simone Biles signs with Athleta
    Image attribution tooltip
    Courtesy of Athleta

    Athleta taps 11 brand ambassadors to join Simone Biles, Allyson Felix

    Dubbed the “Power of She Collective,” the group of female athletes will impact product innovation and further the brand's mission of empowering women.

    By March 7, 2023
  • Carhartt Reworked website
    Image attribution tooltip
    Courtesy of Carhartt

    Carhartt workwear partners with resale company Trove

    The heritage workwear and apparel brand plans to pilot the program across six U.S. stores before expanding nationwide later this year.

    By Natalie Schwartz • March 7, 2023
  • Several semi-transparent bottles of skincare in light blue and yellow colors
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    Courtesy of Versed

    Versed names former Dollar Shave Club exec as CEO

    The skin care brand has hired Kerry Sullivan, who most recently was the chief marketing officer of the DTC shaving company.

    By March 6, 2023
  • A digital avatar stretches in Alo Yoga-branded digital wearables.
    Image attribution tooltip
    Courtesy of Alo Yoga

    Alo Yoga launches digital collection in the metaverse

    The brand said it is exploring more opportunities to engage with its community through decentralized platforms, digital ownership and exclusive rewards.

    By Tatiana Walk-Morris • March 6, 2023
  • A Blue Apron box on a kitchen counter.
    Image attribution tooltip
    Scott Eisen via Getty Images

    Blue Apron has a plan to avoid NYSE delisting

    The company has until June 21, 2024, to address its global market capitalization listing standard deficiency and until June 21, 2023, to fix its share price listing standard deficiency.

    By Catherine Douglas Moran • March 6, 2023
  • Exterior of Wayfair's headquarters in Boston
    Image attribution tooltip
    Caroline Jansen/Retail Dive

    11 digitally native retailers at risk of bankruptcy

    These companies were meant to be disruptors to the industry. But as macroeconomic pressures intensify and capital gets harder to find, they may be put to their biggest test.

    By March 6, 2023
  • In a screenshot, two people demonstrate a kitchen stand mixer during a QVC segment
    Image attribution tooltip
    Courtesy of Qurate Retail Inc.

    QVC, HSN parent lays off 12% of its workforce

    The move, which affects some 400 employees, will generate $60 million in savings as Qurate Retail Group continues to work on its turnaround plan.

    By March 3, 2023
  • External shot of the Showfields store in Miami.
    Image attribution tooltip
    Permission granted by Showfields

    Showfields brings Hims & Hers, Chubbies to Miami store

    The South Beach store features a Cabana Curation, a Wedding Suite and a Mushroom Market to highlight DTC products. 

    By Tatiana Walk-Morris • March 3, 2023
  • A zoomed in view of a Peloton bike with the logo visible in red.
    Image attribution tooltip
    Joe Raedle via Getty Images

    Ex-Twitter exec joins Peloton as new chief people officer

    Dalana Brand is the second executive at Peloton to bring experience from the social media platform. She will report directly to CEO Barry McCarthy.

    By March 3, 2023
  • Birchbox SoHo
    Image attribution tooltip
    Courtesy of Birchbox
    Deep Dive

    What happened to Birchbox?

    Over a year after being acquired by a women’s health company, the subscription beauty brand has a disabled website and outstanding vendor debts.

    By March 2, 2023
  • Two sets of feet on an overhand wear bright peach and blue sneakers
    Image attribution tooltip
    Permission granted by On

    Footwear brand On expands into kids shoes

    The new Cloud Play and Cloud Sky sneakers were adapted for the needs of children, with features such as fortified toe caps and strap closures. 

    By March 2, 2023
  • Qurate
    Image attribution tooltip
    Cara Salpini/Retail Dive

    Qurate Retail Group brings on Everlane vet as CFO

    Bill Wafford, who also served as chief financial officer at J.C. Penney and The Vitamin Shoppe, is joining the company in the midst of its turnaround plan. 

    By Tatiana Walk-Morris • March 2, 2023
  • A hand holds a bundle of herbs above a fiery double-decker grill with Meati Steaks and Cutlets with grill marks on the bottom left, asparagus on the bottom right, and a frying pan of stir fry and corn
    Image attribution tooltip
    Courtesy of Meati Foods

    Meati brings on CPG veterans for supply chain and operations

    The hires come as the mycelium meat analog company prepares for a national retail launch this year.

    By Megan Poinski • March 2, 2023
  • Olaplex files for IPO.
    Image attribution tooltip
    Courtesy of Olaplex

    Olaplex calls 2023 ‘a reset year’ as it braces for 41% sales hit in Q1

    The DTC company, which is facing a lawsuit that alleges problems with its products, expects net sales to fall 15% for the year. 

    By Tatiana Walk-Morris • March 1, 2023
  • Rihanna walking down a runway for her Fenty x Puma
    Image attribution tooltip
    Pascal Le Segretain/Getty Images for Fenty x Puma via Getty Images

    Fenty, Puma collaboration returns

    Artist and entrepreneur Rihanna, who also founded Fenty Beauty and Savage X Fenty, first started working with the athletics brand in 2015.

    By March 1, 2023
  • Packages of Good & Gather granola at a Target in Washington, D.C.
    Image attribution tooltip
    Catherine Douglas Moran/Retail Dive

    Nearly 3 in 4 consumers plan to keep buying private label when the economy settles, survey says

    Manufacturers’ and retailers’ efforts to improve store-branded offerings are paying off, as shoppers make price their most important consideration, the data from Attest shows. 

    By Megan Poinski • March 1, 2023
  • Exterior of a Warby Parker store in Washington, D.C.'s Georgetown neighborhood
    Image attribution tooltip
    Caroline Jansen/Retail Dive

    Warby Parker narrows Q4 net loss amid economic uncertainty

    The DTC eyewear brand saw revenue increase 10.2% year over year, and it plans to grow its physical footprint with 40 new stores in 2023.

    By Feb. 28, 2023
  • Underwear displayed in a virtual store
    Image attribution tooltip
    Courtesy of Saxx

    Saxx uses its first metaverse store to promote new collection

    The men's underwear brand joins a growing list of companies launching virtual experiences to connect with consumers.

    By Feb. 28, 2023
  • Beyond Meat's Beyond Burger
    Image attribution tooltip
    Courtesy of Beyond Meat

    Beyond Meat’s lean inventory is key, CFO says

    The company is one of a growing number of firms pivoting to cut costs through layoffs, real estate consolidation and other measures.

    By Maura Webber Sadovi • Feb. 28, 2023