DTC: Page 2

  • A group of four people in casual clothing, sitting and standing.
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    Courtesy of On
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    On CEO’s ‘planned hiatus’ comes as a surprise

    The sneaker brand is shaking up its C-suite again, less than a year after Martin Hoffmann took over as its sole chief executive.

    By • March 25, 2026
  • People running wearing Brooks shoes.
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    Courtesy of Brooks Running
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    Brooks shuffles C-suite as it eyes expansion

    The running brand is restructuring to focus global leaders on long-term priorities like market and category expansion.

    By Howard Ruben • March 23, 2026
  • The direct-to-consumer landscape in retail Explore the Trendline➔
    Trendline

    The direct-to-consumer landscape in retail

    More mature brands are pursuing exit strategies and expanding their reach, while traditional retailers are increasingly shifting to a DTC model.

    By Retail Dive staff
  • A person walking by a Bark sign
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    Courtesy of Bark
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    Bark won’t go private, for now

    The online pet company said one recent take-private proposal was withdrawn and another "did not adequately reflect the value of the company."

    By • March 23, 2026
  • An assortment of Build-A-Bear's products that are available at Walmart
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    Courtesy of Build-A-Bear Workshop
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    Build-A-Bear launches at Walmart

    The toy company will offer a number of products for a limited time in 1,500 Walmart stores and on the big-box retailer’s website. 

    By Howard Ruben • March 19, 2026
  • Two mannequins at the foot of a red set of stairs in Lululemon's SoHo store.
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    Courtesy of Lululemon
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    Lululemon adds Chip Bergh to board as North America revenue declines

    The appointment is a “key acquiescence” to the demands of founder Chip Wilson, though he called the decision “underwhelming.”

    By • March 18, 2026
  • A person lying on the ground in jeans and a jean jacket.
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    Courtesy of Vuori
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    Vuori debuts women’s denim collection

    At launch, the offering includes a pair of jeans and a denim jacket. It comes shortly after rival Fabletics expanded into denim.

    By Tatiana Walk-Morris • March 17, 2026
  • The exterior of Ernesta's showroom in Bethesda, Maryland.
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    Courtesy of Ernesta
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    Ernesta secures $20M to fuel store expansion

    The DTC rug brand plans to use the fresh capital to expand its brick-and-mortar footprint and improve its technology platform.

    By Howard Ruben • March 17, 2026
  • Two people sitting on the floor playing guitar
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    Courtesy of Urban Outfitters
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    Urban Outfitters taps Vans as latest On Rotation partner

    The collaboration celebrates the skateboarding brand’s 60th “Off the Wall” anniversary and features sneakers, apparel and accessories.

    By Howard Ruben • March 16, 2026
  • A pedestrian walks by a Peloton store on May 08, 2024 in Palo Alto, California.
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    Justin Sullivan via Getty Images
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    Peloton names interim CFO

    Chief Accounting Officer Saqib Baig will step into the role following the departure of Liz Coddington.

    By Grace Noto • March 16, 2026
  • An Amazon Prime delivery being made
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    Courtesy of Amazon
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    Column

    The Weekly Closeout: Amazon notches a win against Perplexity, Reebok reenters soccer

    The e-commerce giant got a temporary order blocking access for Perplexity’s AI shopping agents, while the athletics brand signed two professional soccer players.

    By Retail Dive Staff • March 13, 2026
  • The Yellow Rose flagship location in Nashville.
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    Courtesy of Kendra Scott
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    Yellow Rose by Kendra Scott expands beyond Texas with new flagship

    The Western brand, which launched in 2023, is opening its first store outside the state with a location featuring a cocktail bar and hat customization in Nashville, Tennessee.

    By Tatiana Walk-Morris • March 12, 2026
  • Exclusive vinyl from Quince's collaboration with A$AP Rocky
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    Courtesy of Quince
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    With $500M in fresh funding, Quince’s valuation tops $10B

    The DTC brand, best known for its attractively priced cashmere sweaters, said revenue grows by triple digits annually and topped $1 billion last year.

    By • March 11, 2026
  • A group of people wearing jeans stand next to each other.
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    Courtesy of Fabletics
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    Fabletics expands into denim to ride casualization trend

    CEO Adam Goldenberg told Retail Dive in January that shoppers expect athletic brands to offer casual products as apparel trends shift.

    By • March 10, 2026
  • A Princess Polly storefront in Miami
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    Courtesy of A.K.A. Brands
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    Princess Polly plots next wave of US store openings

    The apparel brand will open eight stores across Florida, Texas, Minnesota, Tennessee and North Carolina throughout this year and into 2027.

    By Howard Ruben • March 10, 2026
  • Michael Strahan modeling a dusty rose colored blazer and pink shirt from his brand
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    Courtesy of Belk
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    Belk adds Michael Strahan’s brand to menswear assortment

    The label will offer the department store’s customers an assortment of suit separates, blazers, dress shirts, polos and T-shirts.

    By Howard Ruben • March 9, 2026
  • A person stretches across barstools at a diner.
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    Courtesy of Levi Strauss & Co.
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    Column

    The Weekly Closeout: Levi’s closes Dockers sale and Chip Wilson escalates Lululemon battle

    The jeans maker has officially handed over its khaki label to Authentic Brands Group. Meanwhile, Lululemon’s founder strikes again.

    By Retail Dive Staff • March 6, 2026
  • Adidas CEO Bjørn Gulden sits on a leather bench in a blue Adidas tracksuit.
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    Courtesy of Adidas
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    Adidas extends CEO’s contract amid record revenues

    Bjørn Gulden has made “tremendous operational and financial progress," according to the board. The retailer’s 2025 revenue reached 24.8 billion euros.

    By • March 5, 2026
  • Exterior of the new Victoria's Secret DC store
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    Dani James/Retail Dive
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    Victoria’s Secret & Co. ends Adore Me subscription offering

    The intimates company also initiated a strategic review of the personal styling service DailyLook, which it acquired through the Adore Me transaction.

    By • March 5, 2026
  • A woman in a Merrell ad
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    Courtesy of Merrell
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    Merrell’s first global brand platform looks to redefine the outdoors

    The footwear brand is pitching nature as a refuge for consumers who are overwhelmed by the pace and digital demands of modern life.

    By Chris Kelly • March 3, 2026
  • Actress Zendaya posing on white sandy floor wearing black jacket, tank top and athletic sneakers
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    Courtesy of On's Q2 2025 image library
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    Is On’s muted guidance the sign of a ‘dwindling’ brand?

    One analyst thinks so, though others brushed it off as the activewear brand scored 30% net sales growth in 2025 and record high Q4 margins.

    By • March 3, 2026
  • Dark clouds over a store entrance. A brick-red exterior wall with a "Kohl's" sign.
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    Daphne Howland/Retail Dive
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    Kohl’s launches apparel brand geared toward teens and tweens

    The private label, dubbed Sea and Skye, includes basics, fleece and graphic T-shirts, as well as dressier styles.

    By Howard Ruben • March 2, 2026
  • Klarna payments.
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    Courtesy of Klarna
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    Article, Klarna partner to let shoppers pay over time

    The DTC furniture company is offering online shoppers in the U.S. and Canada BNPL options for big-ticket purchases. 

    By Tatiana Walk-Morris • Feb. 26, 2026
  • People walking past a Warby Parker store.
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    Daphne Howland/Retail Dive
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    Warby Parker posts first annual net income

    The eyewear brand is expanding its footprint, releasing new collections and preparing for the upcoming launch of its AI glasses with Google and Samsung.

    By • Feb. 26, 2026
  • Two side-by-side shots of Chappell Roan, one in natural makeup and one in stage makeup.
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    Courtesy of MAC Cosmetics
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    MAC Cosmetics to enter Sephora US

    As part of a broader strategy from parent company Estée Lauder to expand distribution channels, the beauty brand is moving into Sephora’s stand-alone locations as well as Sephora at Kohl’s stores.

    By Howard Ruben • Feb. 25, 2026
  • Five bottles of perfume in various colors
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    Courtesy of Scents Unearth'd
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    Fragrance brand Scents Unearth’d launches exclusively at Target

    The brand’s five scents highlight cultures and ingredients from around the world and are available on Target’s website and in stores nationwide.

    By Howard Ruben • Feb. 24, 2026