DTC: Page 2


  • Redken products backstage at the Bondi Bather show on May 19, 2016 in Sydney, Australia.
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    Mark Nolan via Getty Images
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    Redken launches DTC website

    While products have been available for sale in local salons, Amazon and Ulta, the site allows consumers to buy items directly from the brand online.

    By Howard Ruben • Sept. 22, 2023
  • Purple's Rejuvenate mattress
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    Permission granted by Purple
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    Purple taps Party City vet as CFO

    Todd Vogensen on Oct. 16 will take over from interim CFO Bennett Nussbaum, who will become the company’s chief transformation officer.

    By Sept. 22, 2023
  • Trendline

    The direct-to-consumer landscape in retail

    More mature brands are pursuing exit strategies and expanding their reach, while retailers are increasingly shifting to a DTC model.

    By Retail Dive staff
  • Two models with dark hair pose wearing blue and black Savage X Fenty jerseys.
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    Courtesy of Savage X Fenty
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    Savage X Fenty debuts soccer-inspired collection

    The brand — which was founded by Rihanna — launched limited-edition League products including themed jerseys, joggers and more. 

    By Sept. 22, 2023
  • A collection of skincare products in blue containers, as part of E.l.f. Beauty's Holy Hydration skincare line.
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    Courtesy of E.l.f. Skin
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    E.l.f. Beauty reformulated over 300 SKUs in FY2023

    The beauty company's latest impact report revealed new sustainability goals, such as further improving its packaging. 

    By Sept. 21, 2023
  • Three rows of APL shoes in a variety of colors on a neutral background.
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    Courtesy of Athletic Propulsion Labs
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    Athletic footwear brand APL’s fit tech leads to reduced returns

    The luxury sneaker company’s partnership with True Fit has slashed fit-related returns by 15%.

    By Tatiana Walk-Morris • Sept. 21, 2023
  • A bottle of Ritual's melatonin capsules.
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    Courtesy of Ritual
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    Expanding its assortment, Ritual launches melatonin capsule

    The product is now available on the DTC supplement brand’s website and will be offered on Amazon in early October.

    By Howard Ruben • Sept. 20, 2023
  • Image rendering of Melissa & Doug's first retails tore featuring a parent and child in jackets and a light blue storefront sign
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    Courtesy of Melissa & Doug
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    Toy brand Melissa & Doug plans first store

    The company is opening its 1,600-square-foot brick-and-mortar location just in time for the holiday season. 

    By Sept. 20, 2023
  • The inside of an apparel store, with clothes hanging on a rack underneath a sign that reads "Toad Again."
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    Daphne Howland/Retail Dive
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    How Toad & Co. is making online resale work

    The brand, which controls its own processing and is choosy about what it accepts, so far is turning a profit on the zooming side gig.

    By Sept. 20, 2023
  • FIGS
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    Courtesy of FIGS
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    Figs names new chief technology officer

    The healthcare apparel brand has tapped Mark Bixby for the role, who brings experience from GameStop and Chewy.

    By Sept. 19, 2023
  • chamberlain coffee
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    Courtesy of Chamberlain Coffee
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    How Chamberlain Coffee aims for broad appeal while catering to Gen Z

    The viral brand said qualities like sustainability are desired in beverages from consumers across generations.

    By Chris Casey • Sept. 19, 2023
  • An assortment of Goodles products.
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    Courtesy of Goodles
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    Goodles refreshes leadership as it brings in $13M in Series A funding

    The food brand known for its “better-for-you” boxed mac and cheese named a new CFO, chief marketing officer and senior vice president of sales.

    By Howard Ruben • Sept. 18, 2023
  • Inside shot of a Birkenstock store. Shoes are on pedestals in the window. Shoes are also on shelves and on tables on the right.
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    Courtesy of Birkenstock
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    Birkenstock revenue up 21% so far this year

    The footwear brand's updated F-1 filing showed a year-over-year decrease in net profit for the nine months ended June 30. 

    By Sept. 18, 2023
  • Proven Skincare
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    Courtesy of Proven Skincare
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    Personalized skin care brand Proven raises $12.2M

    With the fresh funding, the company will launch new products for its Proven Skincare and Noteworthy brands, as well as expand its team.

    By Howard Ruben • Sept. 15, 2023
  • Models in neutral clothing wearing and posing in Mejuri jewelry
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    Permission granted by Mejuri
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    Mejuri launches loyalty program as it plots store expansion

    The direct-to-consumer jewelry brand is offering perks for members, including free shipping on select days and exclusive product access. 

    By Sept. 15, 2023
  • Amazon's office at Lord & Taylor's former building in New York City
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    Courtesy of Amazon
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    Column

    The Weekly Closeout: Amazon moves into former Lord & Taylor building, Belk celebrates 135 years

    The e-commerce giant took over the New York City space previously occupied by the department store, while Belk plans a party in honor of its first location.

    By Retail Dive Staff • Sept. 15, 2023
  • A True Religion storefront in Atlanta's Cumberland Mall with the company's red logo on a dark background
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    Permission granted by True Religion
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    True Religion opens first new store in 4 years in Atlanta

    After surviving two bankruptcies in the last six years, the retailer is turning its attention back to stores, with plans to add more “in the right markets.”

    By Sept. 15, 2023
  • Three people sitting near a pool wearing items from Universal Standard's swimwear line.
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    Permission granted by Universal Standard
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    Universal Standard co-founder Alexandra Waldman dies

    Waldman created the inclusive sizing apparel brand alongside Polina Veksler in an effort to make fashion more accessible.

    By Sept. 14, 2023
  • Products from Heyday's professional line
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    Courtesy of Heyday
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    Heyday launches in-house professional product line

    The products debuted at the skin care company’s owned New York and California locations and will roll out to its franchise locations early next year.

    By Howard Ruben • Sept. 13, 2023
  • Several colorful pairs of underwear next to a pool
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    Permission granted by Tommy John
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    Tommy John appoints new CEO

    The underwear brand will focus on wholesale expansion under Cheryl Abel-Hodges, who previously served as CEO of Calvin Klein.

    By Sept. 13, 2023
  • A drawing of a Kendra Scott store display.
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    Courtesy of Target
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    Target partners with Kendra Scott in time for the holidays

    The collaboration on a collection of affordable jewelry and accessories will hit stores with holiday shoppers in the mood for good deals.

    By Sept. 13, 2023
  • Exterior shot of a Birkenstock store.
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    Courtesy of Birkenstock
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    Birkenstock files for IPO as it eyes global growth

    Private equity firm L Catterton will control a majority of voting power on outstanding shares.

    By Sept. 13, 2023
  • A person wearing HEYDUDE shoes steps up on the sidewalk.
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    HEYDUDE

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    Heydude to pay $1.95M to settle FTC charges

    In addition to failing to cancel orders and provide refunds, the Federal Trade Commission said the brand suppressed negative product reviews.

    By Sept. 12, 2023
  • A woman, Rihanna, sits on a giant stylized soccer ball sculpture wearing all oversized black training outfit and Puma soccer shoes
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    Courtesy of Puma
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    Fenty x Puma returns with multi-year partnership

    The on-again, off-again collaboration is back with Rihanna as creative director for a new shoe with multiple future launches expected.

    By Lara Ewen • Sept. 12, 2023
  • A white and blue set of pillows saying Bondi Sands
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    Jerod Harris / Stringer via Getty Images
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    Bondi Sands enters Walmart

    The Australian-founded sun product brand is expanding its global reach, selling exclusive product sizes and prices through the retailer.

    By Sept. 11, 2023
  • Khloe Kardashian wearing Fabletics clothing.
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    Courtesy of Fabletics
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    Fabletics, Khloé Kardashian collaborate on activewear

    The first of the two-part collection includes bras, leggings, onesies, jackets and hoodies, with available sizes ranging from XXS to 4X.

    By Howard Ruben • Sept. 11, 2023