Target on Aug. 23 debuted an exclusive Delia’s apparel collection online, the company told Retail Dive. The collection is also rolling out to stores.
The assortment — which leans on Delia’s ’90s and early-2000s styles — includes graphic T-shirts, sweaters, skirts, cargo pants, lounge pants, dresses, jackets, accessories and more. Pricing starts at $8.
Target is also bringing back Delia’s famous catalog as part of the launch. The mass retailer is mailing 1,000 catalogs, including its assortment to an affiliate list, and almost 1,200 stores showcasing the collection will each receive catalogs for customers.
For Delia’s, the tie-up with Target comes over a decade since it filed for bankruptcy and closed its physical stores. The iconic 1990s brand has since made a slight return through the licensing of its intellectual property, which included limited-edition collections through Dolls Kill.
Target has seen progress with its turnaround efforts broadly, but regaining merchandising authority in apparel remains a work in progress. The company’s second quarter net sales grew 5.3% year over year to $26.5 billion, with some of its best growth in the beauty and hardlines merchandise categories. Apparel and home, however, grew at lower rates, and executives expressed a greater need for improvement.
The mass retailer also debuted merchandise with other famous mall-based brands in recent months, such as Hollister and Free People.
