In a collab that furthers a key element of Abercrombie & Fitch Co.’s growth strategy, Target will be selling dorm supplies, other home goods and apparel from its Hollister brand. This will be “the first drop of a multi-season partnership,” Abercrombie said Thursday.
The collection of bedding, pillows and other items, available at most Target stores as well as some Hollister stores, is the teen brand’s first foray into the home segment. Starting June 28, Target will begin selling nearly 60 items, with dorm goods priced at about $35 to $65, and men’s and women’s fleece and sleep garments priced at about $25 to $50 and available in sizes XS through XL.
“As we expand beyond apparel to meet their evolving lifestyle needs, partnering with Target was a natural fit,” Abercrombie & Fitch Co. CEO Fran Horowitz said in a statement.
Target and Hollister are both poised to benefit, according to GlobalData Managing Director Neil Saunders.
“In our view, this makes sense as Target is a destination for home — especially during back to college — and it has the space to showcase the range in a compelling way,” he said in emailed comments. “An exclusive Hollister line up fits squarely into Target's wheelhouse of partnering with other designers and brands to create points of interest.”
The tie-up is Abercrombie & Fitch Co.’s latest wholesale endeavor with a major U.S. retailer, following deals struck last year with Dick’s Sporting Goods and several department stores to sell Abercrombie Kids merchandise.
Early in 2025 the company announced that “pursuing new markets via franchise, wholesale and licensing partnerships” would be a major part of its growth strategy. For years such partnerships were primarily centered abroad, but the expansion has the apparel retailer bringing the effort home.
In its most recent quarter, Hollister net sales were flat year on year and comps fell 2%, Abercrombie & Fitch Co. CFO Robert Ball told analysts last month. Softer demand in the Middle East and parts of Europe was offset by growth in the Americas and Asia, he said.
