Sustainable Berlin Label ATO Berlin Adopts On-Model AI Imagery to Cut Photoshoot Overhead

July 22, 2026 On-Model (https://on-model.com/), the AI product-imagery platform built by Austrian technology company PiktID, today highlighted its collaboration with ATO Berlin, a Berlin-based sustainable fashion label. ATO Berlin is using On-Model to produce on-model imagery and clean packshots from product photos it already has, launching new styles online without organising a dedicated photoshoot for every one.

On-Model converts flat-lay, ghost-mannequin and packshot images into photorealistic on-model imagery for fashion e-commerce. Brands upload the product photos they already own and receive catalogue-ready visuals, without booking models, studios or locations for each new style or season.

For a label built on sustainable and fair production, the appeal is as much about resource efficiency as speed. ATO Berlin develops its collections in Berlin and manufactures primarily under fair working conditions in Portugal, working with GOTS-certified organic cotton among other high-quality materials. Generating imagery from existing product shots lets the label present its collections consistently online while limiting the number of dedicated shoots it needs to run.

"As a sustainable fashion brand, we are always looking for ways to use our resources responsibly. For us, AI image generation is a tool that makes our product presentation much more flexible. It enables us to launch new products and collections online more quickly while providing our customers with high-quality product imagery. At the same time, it reduces the effort required for extensive product photoshoots and helps us streamline our internal processes," said Simone Dornieden, Co-owner, ATO Berlin Shop.

"ATO Berlin is exactly the kind of brand this technology should serve: one that cares about how its product is shown and about the cost of showing it," said Davide Righini, CEO and co-founder of PiktID. "The point was never to remove people from the creative process. It is to let a team photograph its core range once and keep it current, without repeating the same shoot again and again. The one rule we never break is that the garment cannot change, because the product on screen has to be the product that ships."

The imagery is already in production. ATO Berlin's On-Model visuals run live on its online store, where each new style can launch faster with a consistent look across the storefront.

On-Model is available now to fashion brands and retailers of any size, with new customers able to generate their first images for free at on-model.com. The platform supports apparel, footwear and eyewear, and is used by brands from swimwear to premium outerwear as well as marketplaces managing large, long-lived catalogues.