DTC


  • The interior of an Ernesta showroom
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    Courtesy of Ernesta
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    Ernesta expands brick-and-mortar footprint

    The DTC custom rug brand recently opened a showroom in Michigan and plans to add stores in Texas and New York over the next several months.

    By Howard Ruben • Jan. 13, 2026
  • Canada Goose storefront in Las Vegas.
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    Courtesy of Canada Goose
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    Canada Goose shakes up leadership team

    The luxury company’s moves include bringing on a Burberry vet and naming a new president of Asia Pacific. 

    By Howard Ruben • Jan. 13, 2026
  • Trendline

    What's shaping the e-commerce landscape?

    From pivots in digital strategies to challenges retailers must overcome with reverse logistics, here are some of the forces shaping online retail.

    By Retail Dive staff
  • Kendra Scott Launches Fine Jewelry
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    Courtesy of Kendra Scott
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    Kendra Scott taps Athleta vet as CEO

    Chris Blakeslee, who previously served as chief executive at the Gap-owned activewear brand, also held positions at Alo Yoga and Bella+Canvas.

    By Howard Ruben • Jan. 9, 2026
  • Children playing and jumping wearing bright colored clothing
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    Permission granted by Hanna Andersson
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    Hanna Andersson names Toys R Us vet chief digital officer

    Kacey Sharrett, who was most recently the head of DTC at GoPro, will oversee the children’s apparel brand’s digital ecosystem and customer experience. 

    By Tatiana Walk-Morris • Jan. 8, 2026
  • A stone building with a Converse storefront on the street level.
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    The image by Jörg Zägel is licensed under CC BY-SA 3.0
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    Could Nike sell Converse?

    Revenue declines and a 44% drop in demand creation may indicate it’s time to divest the brand, according to BNP Paribas.

    By Jan. 6, 2026
  • An orange and white Ulta Beauty storefront with a tree in front
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    Dani James/Retail Dive
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    Selena Gomez’s Rare Beauty to launch at Ulta

    The beauty brand will be available online and at the retailer's stores starting in February, with exclusive offerings and a donation campaign.

    By Jan. 6, 2026
  • Retail rendering of a pop up store in partnership with Google
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    Courtesy of Pat McGrath Labs
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    Pat McGrath Labs seeks a buyer

    Bids are due to Hilco Global by Jan. 26, with a public auction for the beauty brand’s assets to be held on Jan. 27. 

    By Tatiana Walk-Morris • Jan. 5, 2026
  • A mall entrance to a store named "Lovesac."
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    Daphne Howland/Retail Dive
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    Lovesac reshores key manufacturing process

    The direct-to-consumer furniture retailer plans to start domestic production of core inserts for its primary product line.

    By Antone Gonsalves • Jan. 5, 2026
  • The exterior of a Zales store featuring The Edit concept
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    Courtesy of Zales
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    Zales debuts next-gen retail concept, The Edit

    The locations feature customization areas, consultations and a digital companion tool that connects customers to the jewelry brand’s full in-store assortment.

    By Howard Ruben • Dec. 23, 2025
  • A gorilla shaves in a Dollar Shave Club ad
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    Retrieved from Dollar Shave Club on December 11, 2025
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    Dollar Shave Club’s first AI-generated ad makes tech the punchline

    The brand and partner Too Short for Modeling leveraged AI to animate complex visuals while keeping to a development timeline of just a few weeks.

    By Peter Adams • Dec. 23, 2025
  • A black "Lululemon" sign features the red and white brand logo and white lettering, hanging in front of a leafy tree.
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    Daphne Howland/Retail Dive
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    Lululemon to enter 6 new markets in 2026

    The athletics retailer is expanding its international presence as it executes on a turnaround plan, which includes finding its next leader.

    By Howard Ruben • Dec. 22, 2025
  • A group of people stand evenly spaced apart stretching on a gray ground.
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    Courtesy of NikeSkims
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    As it enters the ‘middle innings’ of a turnaround, Nike’s path is far from smooth

    Performance in North America buoyed the brand in Q2, but one analyst called its position in China “particularly dire.”

    By Dec. 19, 2025
  • A warm beige makeup bottle with a drawing of a cactus on it
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    Courtesy of The Honest Company
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    The Honest Company to halt DTC sales, shutter mobile app

    The change is part of the company’s turnaround plan, which also includes exiting apparel and closing brick-and-mortar and online stores in Canada.

    By Tatiana Walk-Morris • Dec. 19, 2025
  • A red Levi's tab sign against a bright blue sky.
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    Daphne Howland/Retail Dive
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    Column

    The Weekly Closeout: Levi’s adds Target vet to board, plus more Black Friday ‘standouts’

    Jeffrey Jones, a former chief marketer at Target, will join the apparel maker in January. Meanwhile, analysts called out On and Hoka as big winners from the sale season.

    By Retail Dive Staff • Dec. 19, 2025
  • A display of Birkenstock shoes on a shelf inside a DSW store.
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    Nate Delesline III/Retail Dive
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    Birkenstock revenue jumps, but tariff headwind remains

    The footwear brand's Q4 revenue increased 15% year over year. Meanwhile, it expects tariff and currency translation headwinds to impact fiscal 2026 growth.

    By Dec. 18, 2025
  • Pandora storefront in NYC.
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    Kaarin Moore/Retail Dive
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    Pandora’s next CEO to take the reins early

    Chief Marketing Officer Berta de Pablos-Barbier, who was originally set to start the chief executive position in March, will now take on the role Jan. 1.

    By Howard Ruben • Dec. 18, 2025
  • A rack of shoes in a brightly lit store.
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    Courtesy of Lululemon
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    Activist investor wants Ralph Lauren veteran to lead Lululemon

    Elliott Investment Management has taken a more than $1 billion stake in the athleisure brand and is pushing for Jane Nielsen to succeed Calvin McDonald.

    By Dec. 18, 2025
  • The exterior of Calvin Klein's NYC flagship in SoHo
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    Courtesy of Calvin Klein
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    Calvin Klein opens flagship in SoHo

    The store reestablishes the brand’s presence in the city and follows openings in Paris and Tokyo.

    By Howard Ruben • Dec. 15, 2025
  • Two mannequins at the foot of a red set of stairs in Lululemon's SoHo store.
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    Courtesy of Lululemon
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    Lululemon founder decries brand ‘erosion’ as CEO prepares to exit

    Chip Wilson alleged the board and Calvin McDonald oversaw years of value destruction of the brand, though most analysts praised McDonald’s tenure.

    By Dec. 12, 2025
  • A selection of colorful rugs layered over one another.
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    Courtesy of Ruggable
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    Ruggable, Anthropologie team up on rug collection

    The partnership includes seven tufted rugs and three doormats in varying sizes and is part of a broader distribution effort by the DTC brand.

    By Howard Ruben • Dec. 11, 2025
  • Urban Outfitters SoHo Nike Shop
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    Courtesy of Urban Outfitters
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    5 store concepts that debuted in 2025

    From shop-in-shops to formats targeting Gen Z, retailers leaned into physical retail to win over consumers this year.

    By Dec. 11, 2025
  • Gap partners with Summer Fridays on apparel.
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    Courtesy of Gap Inc.
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    Gap, beauty brand Summer Fridays launch apparel collab

    The collection marks the DTC brand’s first foray into clothing — and a deeper alignment with the beauty category for Gap Inc.

    By Tatiana Walk-Morris • Dec. 9, 2025
  • Underwear and bras on display in a white room.
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    Courtesy of Skims
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    Skims ventures into live entertainment with shoppable TikTok livestream

    The apparel brand co-founded by Kim Kardashian sought to draw inspiration from classic holiday variety shows for a 45-minute shopping experience.

    By Aaron Baar • Dec. 9, 2025
  • A bottle of Dom Perignon
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    Permission granted by Quince
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    Quince adds wine to assortment through partnership with Drinks

    The online retailer teamed up with the AI-powered SaaS platform to offer a curated selection of wines as it expands into gourmet food and wine.

    By Howard Ruben • Dec. 5, 2025
  • Nike headquarters
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    Courtesy of Nike
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    Nike cuts CTO, chief commercial roles in leadership overhaul

    As part of the changes, Chief Supply Chain Officer Venky Alagirisamy will become chief operating officer, and Nike’s four regional heads will join the leadership team.

    By Dec. 3, 2025