DTC


  • Adidas CEO Bjørn Gulden sits on a leather bench in a blue Adidas tracksuit.
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    Courtesy of Adidas
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    Adidas extends CEO’s contract amid record revenues

    Bjørn Gulden has made “tremendous operational and financial progress," according to the board. The retailer’s 2025 revenue reached 24.8 billion euros.

    By March 5, 2026
  • Exterior of the new Victoria's Secret DC store
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    Dani James/Retail Dive
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    Victoria’s Secret & Co. ends Adore Me subscription offering

    The intimates company also initiated a strategic review of the personal styling service DailyLook, which it acquired through the Adore Me transaction.

    By March 5, 2026
  • Trendline

    How the purpose of stores is evolving

    Stores have always evolved in order to compete as times, technology and tastes change. And, most of all, to please customers.

    By Retail Dive staff
  • A woman in a Merrell ad
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    Courtesy of Merrell
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    Merrell’s first global brand platform looks to redefine the outdoors

    The footwear brand is pitching nature as a refuge for consumers who are overwhelmed by the pace and digital demands of modern life.

    By Chris Kelly • March 3, 2026
  • Actress Zendaya posing on white sandy floor wearing black jacket, tank top and athletic sneakers
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    Courtesy of On's Q2 2025 image library
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    Is On’s muted guidance the sign of a ‘dwindling’ brand?

    One analyst thinks so, though others brushed it off as the activewear brand scored 30% net sales growth in 2025 and record high Q4 margins.

    By March 3, 2026
  • Dark clouds over a store entrance. A brick-red exterior wall with a "Kohl's" sign.
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    Daphne Howland/Retail Dive
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    Kohl’s launches apparel brand geared toward teens and tweens

    The private label, dubbed Sea and Skye, includes basics, fleece and graphic T-shirts, as well as dressier styles.

    By Howard Ruben • March 2, 2026
  • Klarna payments.
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    Courtesy of Klarna
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    Article, Klarna partner to let shoppers pay over time

    The DTC furniture company is offering online shoppers in the U.S. and Canada BNPL options for big-ticket purchases. 

    By Tatiana Walk-Morris • Feb. 26, 2026
  • People walking past a Warby Parker store.
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    Daphne Howland/Retail Dive
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    Warby Parker posts first annual net income

    The eyewear brand is expanding its footprint, releasing new collections and preparing for the upcoming launch of its AI glasses with Google and Samsung.

    By Feb. 26, 2026
  • Two side-by-side shots of Chappell Roan, one in natural makeup and one in stage makeup.
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    Courtesy of MAC Cosmetics
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    MAC Cosmetics to enter Sephora US

    As part of a broader strategy from parent company Estée Lauder to expand distribution channels, the beauty brand is moving into Sephora’s stand-alone locations as well as Sephora at Kohl’s stores.

    By Howard Ruben • Feb. 25, 2026
  • Five bottles of perfume in various colors
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    Courtesy of Scents Unearth'd
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    Fragrance brand Scents Unearth’d launches exclusively at Target

    The brand’s five scents highlight cultures and ingredients from around the world and are available on Target’s website and in stores nationwide.

    By Howard Ruben • Feb. 24, 2026
  • A row of colorful exercise dresses on hangers.
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    Courtesy of Outdoor Voices
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    Outdoor Voices brings spring collection to Sam’s Club

    A limited-edition assortment includes boys’ and girls’ products and is priced lower than the apparel brand’s core offering.

    By Howard Ruben • Feb. 24, 2026
  • Two pairs of New Balance sneakers displayed on a grated surface.
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    Courtesy of https://newbalance.newsmarket.com/media?page=4
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    Column

    The Weekly Closeout: New Balance hits record sales in 2025, Chinese Laundry acquired

    The sportswear brand brought in $9.2 billion in annual sales, while the apparel company and its sibling brands were added to Gordon Brothers’ portfolio.

    By Retail Dive Staff • Feb. 20, 2026
  • AllModern store exterior
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    Courtesy of Wayfair
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    Wayfair records first annual revenue gain since the pandemic

    The retailer outpaced the broader sector in the U.S., which faces a sluggish housing market, high interest rates and tariffs on furniture imports.

    By Feb. 19, 2026
  • Three people wearing items from Spanx's swimwear collection
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    Courtesy of Spanx
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    Spanx relaunches swimwear

    The brand, which first entered the category in 2018, is offering three different compression levels in its latest swimwear collection.

    By Howard Ruben • Feb. 18, 2026
  • A person leaning against a blue pickup truck wearing a tan button-up shirt and blue jeans with Tecovas boots.
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    Permission granted by Tecovas
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    6 brands to watch in 2026

    From Mango to Cyklar, legacy and emerging brands alike are leaning on physical retail to win over customers.

    By Feb. 17, 2026
  • The interior of Ernesta New York City showroom
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    Courtesy of Ernesta
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    DTC rug brand Ernesta opens Dallas showroom

    The 1,256-square-foot space, which features an area for one-on-one consultations, marks the brand’s sixth store.

    By Howard Ruben • Feb. 17, 2026
  • A group of people wearing swimwear from Cheekies
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    Courtesy of Chubbies
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    Chubbies launches women’s swimwear brand

    The stand-alone brand, dubbed Cheekies, launches with bikinis, one-piece suits and cover ups priced between $45 and $110.

    By Howard Ruben • Feb. 17, 2026
  • A rendering of Wayfair's store in Columbus, Ohio
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    Courtesy of Wayfair
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    Wayfair, Affirm expand partnership to UK and Canada

    Shoppers will receive a real-time approval decision when they select the payment company’s BNPL service at checkout. 

    By Tatiana Walk-Morris • Feb. 17, 2026
  • TikTok Shop spurs Crocs, Heydude DTC sales

    Overall, Crocs finished 2025 with a Q4 that beat expectations, and executives even expect struggling Heydude to return to growth later this year.

    By Feb. 13, 2026
  • A person pushes a gym apparatus with a set of weights on it.
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    Courtesy of Lululemon
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    Column

    The Weekly Closeout: Tree Hut’s Gen Alpha brand — and will Lululemon’s new training line hit?

    The body care company is launching “Splash” to appeal to a younger audience, while the activewear brand is pushing past its latest leggings snafu to debut a new fabric.

    By Retail Dive Staff • Feb. 13, 2026
  • Inside the Skims Chicago store
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    Kaarin Moore/Retail Dive
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    A look inside Skims’ first Chicago flagship

    The brand is expanding its brick-and-mortar presence after landing a $225 million funding round at the end of last year. 

    By Feb. 12, 2026
  • A person walks down a brick city sidewalk.
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    Daphne Howland/Retail Dive
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    Warby Parker taps Macy’s vet as CFO

    Adrian Mitchell, who has more than two decades of leadership experience, most recently served as Macy’s chief financial and operating officer.

    By Feb. 10, 2026
  • People running wearing Brooks shoes.
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    Courtesy of Brooks Running
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    Brooks Running revenue up 16% in 2025

    The retailer posted its ninth consecutive year of growth and took the No. 1 market position in performance running footwear at U.S. specialty retail in Q4. 

    By Howard Ruben • Feb. 10, 2026
  • A department entrance on a city street.
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    Daphne Howland/Retail Dive
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    Lulus expands to all Nordstrom stores

    The move comes after the fashion brand extended its wholesale presence in Urban Outfitters and Dillard’s.

    By Howard Ruben • Feb. 9, 2026
  • Whether a customer is browsing online, checking store availability or tracking a delivery in real-time, today’s retail experience is only as strong as the digital systems behind it.   As omnichannel customers shop more frequently, spend more per transaction and deliver higher lifetime value than single-channel shoppers, expectations for flawless performance across every touchpoint continue to rise
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    stock.adobe.com/faizan

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    Sponsored by Tata Communications

    The imperatives redefining the retail experience

    How retail CIOs should manage speed, scale and experience in an always-on world.  

    By Tata Communications • Feb. 9, 2026
  • Supergoop Glowscreen launch
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    Permission granted by Supergoop
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    Supergoop taps Peloton vet as chief marketing officer

    The appointment of Lauren Weinberg to the top marketing post comes on the heels of Melis del Rey becoming CEO at the end of 2025.

    By Howard Ruben • Feb. 4, 2026