DTC


  • Klarna payments.
    Image attribution tooltip
    Courtesy of Klarna
    Image attribution tooltip

    Article, Klarna partner to let shoppers pay over time

    The DTC furniture company is offering online shoppers in the U.S. and Canada BNPL options for big-ticket purchases. 

    By Tatiana Walk-Morris • Feb. 26, 2026
  • People walking past a Warby Parker store.
    Image attribution tooltip
    Daphne Howland/Retail Dive
    Image attribution tooltip

    Warby Parker posts first annual net income

    The eyewear brand is expanding its footprint, releasing new collections and preparing for the upcoming launch of its AI glasses with Google and Samsung.

    By Feb. 26, 2026
  • Trendline

    How the purpose of stores is evolving

    Stores have always evolved in order to compete as times, technology and tastes change. And, most of all, to please customers.

    By Retail Dive staff
  • Two side-by-side shots of Chappell Roan, one in natural makeup and one in stage makeup.
    Image attribution tooltip
    Courtesy of MAC Cosmetics
    Image attribution tooltip

    MAC Cosmetics to enter Sephora US

    As part of a broader strategy from parent company Estée Lauder to expand distribution channels, the beauty brand is moving into Sephora’s stand-alone locations as well as Sephora at Kohl’s stores.

    By Howard Ruben • Feb. 25, 2026
  • Five bottles of perfume in various colors
    Image attribution tooltip
    Courtesy of Scents Unearth'd
    Image attribution tooltip

    Fragrance brand Scents Unearth’d launches exclusively at Target

    The brand’s five scents highlight cultures and ingredients from around the world and are available on Target’s website and in stores nationwide.

    By Howard Ruben • Feb. 24, 2026
  • A row of colorful exercise dresses on hangers.
    Image attribution tooltip
    Courtesy of Outdoor Voices
    Image attribution tooltip

    Outdoor Voices brings spring collection to Sam’s Club

    A limited-edition assortment includes boys’ and girls’ products and is priced lower than the apparel brand’s core offering.

    By Howard Ruben • Feb. 24, 2026
  • Two pairs of New Balance sneakers displayed on a grated surface.
    Image attribution tooltip
    Courtesy of https://newbalance.newsmarket.com/media?page=4
    Image attribution tooltip
    Column

    The Weekly Closeout: New Balance hits record sales in 2025, Chinese Laundry acquired

    The sportswear brand brought in $9.2 billion in annual sales, while the apparel company and its sibling brands were added to Gordon Brothers’ portfolio.

    By Retail Dive Staff • Feb. 20, 2026
  • AllModern store exterior
    Image attribution tooltip
    Courtesy of Wayfair
    Image attribution tooltip

    Wayfair records first annual revenue gain since the pandemic

    The retailer outpaced the broader sector in the U.S., which faces a sluggish housing market, high interest rates and tariffs on furniture imports.

    By Feb. 19, 2026
  • Three people wearing items from Spanx's swimwear collection
    Image attribution tooltip
    Courtesy of Spanx
    Image attribution tooltip

    Spanx relaunches swimwear

    The brand, which first entered the category in 2018, is offering three different compression levels in its latest swimwear collection.

    By Howard Ruben • Feb. 18, 2026
  • A person leaning against a blue pickup truck wearing a tan button-up shirt and blue jeans with Tecovas boots.
    Image attribution tooltip
    Permission granted by Tecovas
    Image attribution tooltip

    6 brands to watch in 2026

    From Mango to Cyklar, legacy and emerging brands alike are leaning on physical retail to win over customers.

    By Feb. 17, 2026
  • The interior of Ernesta New York City showroom
    Image attribution tooltip
    Courtesy of Ernesta
    Image attribution tooltip

    DTC rug brand Ernesta opens Dallas showroom

    The 1,256-square-foot space, which features an area for one-on-one consultations, marks the brand’s sixth store.

    By Howard Ruben • Feb. 17, 2026
  • A group of people wearing swimwear from Cheekies
    Image attribution tooltip
    Courtesy of Chubbies
    Image attribution tooltip

    Chubbies launches women’s swimwear brand

    The stand-alone brand, dubbed Cheekies, launches with bikinis, one-piece suits and cover ups priced between $45 and $110.

    By Howard Ruben • Feb. 17, 2026
  • A rendering of Wayfair's store in Columbus, Ohio
    Image attribution tooltip
    Courtesy of Wayfair
    Image attribution tooltip

    Wayfair, Affirm expand partnership to UK and Canada

    Shoppers will receive a real-time approval decision when they select the payment company’s BNPL service at checkout. 

    By Tatiana Walk-Morris • Feb. 17, 2026
  • TikTok Shop spurs Crocs, Heydude DTC sales

    Overall, Crocs finished 2025 with a Q4 that beat expectations, and executives even expect struggling Heydude to return to growth later this year.

    By Feb. 13, 2026
  • A person pushes a gym apparatus with a set of weights on it.
    Image attribution tooltip
    Courtesy of Lululemon
    Image attribution tooltip
    Column

    The Weekly Closeout: Tree Hut’s Gen Alpha brand — and will Lululemon’s new training line hit?

    The body care company is launching “Splash” to appeal to a younger audience, while the activewear brand is pushing past its latest leggings snafu to debut a new fabric.

    By Retail Dive Staff • Feb. 13, 2026
  • Inside the Skims Chicago store
    Image attribution tooltip
    Kaarin Moore/Retail Dive
    Image attribution tooltip

    A look inside Skims’ first Chicago flagship

    The brand is expanding its brick-and-mortar presence after landing a $225 million funding round at the end of last year. 

    By Feb. 12, 2026
  • A person walks down a brick city sidewalk.
    Image attribution tooltip
    Daphne Howland/Retail Dive
    Image attribution tooltip

    Warby Parker taps Macy’s vet as CFO

    Adrian Mitchell, who has more than two decades of leadership experience, most recently served as Macy’s chief financial and operating officer.

    By Feb. 10, 2026
  • People running wearing Brooks shoes.
    Image attribution tooltip
    Courtesy of Brooks Running
    Image attribution tooltip

    Brooks Running revenue up 16% in 2025

    The retailer posted its ninth consecutive year of growth and took the No. 1 market position in performance running footwear at U.S. specialty retail in Q4. 

    By Howard Ruben • Feb. 10, 2026
  • A department entrance on a city street.
    Image attribution tooltip
    Daphne Howland/Retail Dive
    Image attribution tooltip

    Lulus expands to all Nordstrom stores

    The move comes after the fashion brand extended its wholesale presence in Urban Outfitters and Dillard’s.

    By Howard Ruben • Feb. 9, 2026
  • Whether a customer is browsing online, checking store availability or tracking a delivery in real-time, today’s retail experience is only as strong as the digital systems behind it.   As omnichannel customers shop more frequently, spend more per transaction and deliver higher lifetime value than single-channel shoppers, expectations for flawless performance across every touchpoint continue to rise
    Image attribution tooltip

    stock.adobe.com/faizan

    Image attribution tooltip
    Sponsored by Tata Communications

    The imperatives redefining the retail experience

    How retail CIOs should manage speed, scale and experience in an always-on world.  

    By Tata Communications • Feb. 9, 2026
  • Supergoop Glowscreen launch
    Image attribution tooltip
    Permission granted by Supergoop
    Image attribution tooltip

    Supergoop taps Peloton vet as chief marketing officer

    The appointment of Lauren Weinberg to the top marketing post comes on the heels of Melis del Rey becoming CEO at the end of 2025.

    By Howard Ruben • Feb. 4, 2026
  • Avery Baker, Arc'teryx chief brand officer
    Image attribution tooltip
    Courtesy of Arc'teryx
    Image attribution tooltip

    Arc’teryx brings on Tommy Hilfiger vet as first chief brand officer

    Avery Baker has been appointed to the newly created role. Meanwhile, the outdoor clothing company’s new general manager for EMEA is from Celine. 

    By Howard Ruben • Feb. 3, 2026
  • A person wearing Rhone's commuter shirt.
    Image attribution tooltip
    Courtesy of Rhone
    Image attribution tooltip

    Rhone launches resale program

    ReRhone is powered by resale tech platform Archive and debuts with branded inventory sourced from customer returns.

    By Howard Ruben • Feb. 3, 2026
  • Peloton Bike+
    Image attribution tooltip
    Courtesy of Peloton
    Image attribution tooltip

    Peloton lays off 11% of workforce

    The move is part of the company’s previously announced restructuring plan that aims to generate $100 million in cost savings by the end of fiscal 2026.

    By Updated Feb. 4, 2026
  • A red Levi's tab sign against a bright blue sky.
    Image attribution tooltip
    Daphne Howland/Retail Dive
    Image attribution tooltip

    Levi’s launches immersive pop-up experience ahead of the Super Bowl

    The event in the brand’s hometown of San Francisco runs through Saturday and highlights the area’s music, fashion and sports connections.

    By Howard Ruben • Feb. 3, 2026
  • A blue-lit Adidas storefront at night.
    Image attribution tooltip
    Courtesy of Adidas
    Image attribution tooltip

    Adidas plans share buyback as 2025 sales reach record high

    The activewear giant will purchase up to 1 billion euros of its shares as revenue reached almost $30 billion.

    By Jan. 30, 2026