DTC

  • A person in Under Armour clothing sits on a bench press in a gym.
    Image attribution tooltip
    Courtesy of Under Armour
    Image attribution tooltip

    Under Armour to sell more full-price product at outlet stores

    The move is part of a broader store revamp and comes as the athletics brand tries to increase its premium positioning in the market.

    By • Nov. 6, 2026
  • A Reformation storefront on Melrose Avenue in Los Angeles, California.
    Image attribution tooltip
    Cara Salpini/Retail Dive
    Image attribution tooltip

    Reformation implements new AI planning tool, helping in-stock rates

    The apparel brand's Q3 net revenue jumped 19% and analysts remarked on its strong performance as a newly public company.

    By • Nov. 6, 2026
  • Shot of a young woman relaxing on the sofa and using a credit card with a digital tablet Explore the Trendline➔
    Image attribution tooltip
    Getty Images
    Image attribution tooltip
    Trendline

    What's shaping the e-commerce landscape?

    From pivots in digital strategies to challenges retailers must overcome with reverse logistics, here are some of the forces shaping online retail.

    By Retail Dive staff
  • Three men sit on a snowy landscape wearing boots and quilted Canada Goose x Pyer Moss collection vests in blue, black and red.
    Image attribution tooltip
    Courtesy of Canada Goose x Pyer Moss collection
    Image attribution tooltip
    Column

    The Weekly Closeout: What’s next for CVS retail and Canada Goose net loss widens

    The separation of CVS Health could present an opportunity for its retail pharmacies. Meanwhile, higher costs are impacting the luxury apparel brand. 

    By Retail Dive Staff • Nov. 6, 2026
  • Makeup on display at a retail store.
    Image attribution tooltip
    Michael M. Santiago via Getty Images
    Image attribution tooltip

    E.l.f. Beauty growth driven by innovation, not just pricing power

    The company’s Q2 net sales jumped 51%, with industry analysts in awe of its go-to-market capabilities and Rhode brand strength.

    By • Nov. 5, 2026
  • A blurry picture of people walking past a mall store
    Image attribution tooltip
    Courtesy of Revolve
    Image attribution tooltip

    Revolve points to stores’ strengths but won’t rush to expand its fleet

    At the apparel retailer’s three locations, its private labels thrive and margins are higher, but it’s “years away” from having an extensive global footprint, co-founder Michael Mente said Tuesday.

    By • Nov. 5, 2026
  • Close up of Wayfair storefront.
    Image attribution tooltip
    Scott Olson via Getty Images
    Image attribution tooltip

    Wayfair notches ‘strongest quarter of growth’ since the pandemic

    The retailer posted nearly 10% revenue gains and 4.7% growth in active customers in Q3, even as consumer spending habits change in the home category.

    By • Nov. 4, 2026
  • A storefront with main door open, a purple sign in front.
    Image attribution tooltip
    Cara Salpini/Retail Dive
    Image attribution tooltip

    Outdoor Voices inks licensing deal for UK and EU

    The activewear lifestyle brand is partnering with Focus Brands to expand into new markets, with an initial focus on wholesale and e-commerce.

    By Lara Ewen • Nov. 4, 2026
  • A corner Adidas store with a tall screen featuring the words "You Got This."
    Image attribution tooltip
    Courtesy of Adidas
    Image attribution tooltip

    ‘This will normalize’: What Adidas’ Q3 reveals about the broader footwear market

    CEO Bjørn Gulden acknowledged difficulties in the lifestyle footwear market but said growth won’t happen until “the market is clean.”

    By • Nov. 4, 2026
  • A person walks past a shoe store.
    Image attribution tooltip
    Daphne Howland/Retail Dive
    Image attribution tooltip

    Could this running brand rescue Vans owner VF Corp?

    The Altra footwear brand’s revenue grew 40% in Q2 and is on pace to offset ongoing declines at the company’s faltering skater brand.

    By • Oct. 28, 2026
  • A yellow room outfitted with yoga mats, with "take a second and breathe" on the wall.
    Image attribution tooltip
    Courtesy of Beyond Yoga
    Image attribution tooltip

    Beyond Yoga aims to have ‘many’ stores. They’ll probably be yellow.

    CEO Nancy Green says the brand color is reflective of a broader focus on joy — and making progress over perfection.

    By • Oct. 22, 2026
  • A group of people in grey sweatpants and hoodies at an outdoor food stand.
    Image attribution tooltip
    Courtesy of Nike
    Image attribution tooltip

    Nike hired Elliott Hill to fix a couple problems. They keep growing.

    Three years ago, Nike executives touted “strong growth” across Converse and Jordan Brand. Now, both are declining by double digits — and so is China.

    By • Oct. 19, 2026
  • A building with a pitched roof and "Athleta" in big block letters is seen at a slant from below.
    Image attribution tooltip
    Daphne Howland/Retail Dive
    Image attribution tooltip
    Column

    The Weekly Closeout: E.l.f. Brands pushes into fragrance and is Athleta’s C-suite shakeup an opportunity?

    The beauty brand has launched its first fragrance and body care collection, while the Gap Inc. brand is searching for a new CEO after Maggie Gauger went to Lululemon.

    By Retail Dive Staff • Oct. 9, 2026
  • A store display with a red Levi's sign includes jeans in various shades of blue, folded on shelves and hanging on racks.
    Image attribution tooltip
    Daphne Howland/Retail Dive
    Image attribution tooltip

    Wholesale, tariff refunds deliver for Levi’s in rough Q3

    The denim maker’s direct-to-consumer sales were unexpectedly weak, and profits and margins were propped up by the trade reimbursements.

    By • Oct. 8, 2026
  • Lululemon storefront.
    Image attribution tooltip
    Kaarin Moore/Retail Dive
    Image attribution tooltip

    Lululemon has ‘a great deal to prove’ with new exec lineup

    With two new C-suite leaders announced, and a search underway for others, change is afoot at Lululemon. Here’s what analysts think of Heidi O’Neill’s first move as CEO.

    By • Oct. 8, 2026
  • Heidi O'Neill sits on a bench in front of a pale wood wall.
    Image attribution tooltip
    Courtesy of Lululemon
    Image attribution tooltip

    Lululemon’s Heidi O’Neill overhauls C-suite in first move as CEO

    The athletics company has tapped a product chief and a chief operating officer, and is on the hunt to fill three other C-suite roles.

    By • Updated Oct. 7, 2026
  • People walking down a city street.
    Image attribution tooltip
    Daphne Howland/Retail Dive
    Image attribution tooltip

    Gap unveils AI-assisted shopping, three decades after its first website

    Customers can now get recommendations from the Alta Daily and Daydream platforms. Banana Republic and Old Navy are also launching conversational shopping agents.

    By • Oct. 5, 2026
  • A Levi's store.
    Image attribution tooltip
    Daphne Howland/Retail Dive
    Image attribution tooltip

    Skechers CFO jumps to Levi’s

    John Vandemore was at the shoe brand for nearly a decade after stints at Mattel and Disney, and replaces longtime Chief Financial Officer Harmit Singh.

    By • Oct. 1, 2026
  • Matthew Stafford, his wife, Kelly, and their four daughters star in Wayfair's new "Wayfair Delivers" campaign.
    Image attribution tooltip
    Courtesy of Wayfair
    Image attribution tooltip

    Wayfair ups investment in sports for values-focused brand platform

    The retailer is amplifying its latest effort by increasing advertising investment across the networks airing football games to five times its previous spend.

    By Jessica Hammers • Sept. 29, 2026
  • Warmly lit exterior image of On's Miami store
    Image attribution tooltip
    Courtesy of On
    Image attribution tooltip

    On looks to nearly double sales by 2029 despite ‘far more challenging’ market

    A recent entry into soccer will help propel the brand through high-teens growth over the next three years, according to executives. Analysts aren’t so sure.

    By • Sept. 22, 2026
  • A person with short dark hair wearing a tan jacket smiles.
    Image attribution tooltip
    Courtesy of On
    Image attribution tooltip

    On signs Mbappé as it preps entry into soccer

    The superstar, who signed with Nike as a child, will help the Swiss sneaker brand do battle in a sport dominated by Nike and Adidas.

    By • Sept. 18, 2026
  • Mannequins display activewear offerings inside a store.
    Image attribution tooltip
    Courtesy of Beyond Yoga
    Image attribution tooltip

    Beyond Yoga captures ‘highly engaged’ NYC customer base with new pop-up

    After the success of its weeklong pop-up store in 2024, the brand set up another shop that will offer exclusive merchandise and activations through January.

    By Lara Ewen • Sept. 18, 2026
  • Jack Quaid for Bonobos
    Image attribution tooltip
    Courtesy of Bonobos
    Image attribution tooltip

    Why Bonobos’ fall campaign centers on episodic content with Jack Quaid

    Chief marketer Joe Berean details how the social-first series, “The Weekday Warrior Show,” showcases the retailer’s “wry smile” brand positioning.

    By Chris Kelly • Sept. 15, 2026
  • A Reformation storefront on Melrose Avenue in Los Angeles, California.
    Image attribution tooltip
    Cara Salpini/Retail Dive
    Image attribution tooltip

    Reformation charts path to double store fleet in 5 years

    The DTC brand’s second quarter net revenue jumped 24%, marking a solid start to its debut as a publicly traded company.

    By • Sept. 11, 2026
  • An Untuckit storefront
    Image attribution tooltip
    Courtesy of Untuckit
    Image attribution tooltip

    Untuckit acquired by Randa

    The deal will provide the DTC apparel brand with capital, global sourcing and “market-leading retail relationships” to support its next phase of growth.

    By Tatiana Walk-Morris • Sept. 3, 2026
  • J Peterman
    Image attribution tooltip
    Ben Unglesbee/Retail Dive
    Image attribution tooltip

    J. Peterman appears to have folded

    The quirky catalog retailer, made famous by “Seinfeld,” has stopped taking orders and faces allegations of violating Ohio consumer laws.

    By • Sept. 2, 2026