DTC

  • Carol's Daughter
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    Courtesy of Carol's Daughter
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    Carol’s Daughter relaunches e-commerce site

    The move comes nearly nine months after L'Oréal said it would sell the brand, placing it back under the leadership of founder Lisa Price.

    By Howard Ruben • Nov. 25, 2025
  • A taxi speeds by a Lululemon storefront in SoHo.
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    Courtesy of Lululemon
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    Lululemon names general manager of North America as Celeste Burgoyne exits

    Carla Anderson will now lead North America and report to André Maestrini, who oversees all regions as chief commercial officer.

    By • Nov. 25, 2025
  • Shot of a young woman relaxing on the sofa and using a credit card with a digital tablet Explore the Trendline➔
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    Getty Images
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    Trendline

    What's shaping the e-commerce landscape?

    From pivots in digital strategies to challenges retailers must overcome with reverse logistics, here are some of the forces shaping online retail.

    By Retail Dive staff
  • Two mannequins at the foot of a red set of stairs in Lululemon's SoHo store.
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    Courtesy of Lululemon
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    Lululemon’s new store format makes its debut in SoHo

    The 17,000-square-foot location is “rooted in movement, connection and sensory engagement,” and will serve as a blueprint for new stores.

    By • Nov. 24, 2025
  • A person sits outside in the corner of a big store window looking at a mobile phone.
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    Daphne Howland/Retail Dive
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    Lululemon’s head of the Americas to exit

    Twenty-year veteran Celeste Burgoyne’s departure puts yet another wrench in the brand’s turnaround and represents the loss of a “key architect” of the brand’s success.

    By • Nov. 21, 2025
  • Rhone COO Matthew Wallace
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    Courtesy of Rhone
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    Rhone names chief operating officer

    Matthew Wallace joins the DTC activewear brand with over three decades of experience, including with Walmart and PVH Corp.

    By Howard Ruben • Updated Nov. 19, 2025
  • Warmly lit exterior image of On's Miami store
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    Courtesy of On
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    On says tariff-driven price increases have been ‘very well received’

    The athletics brand plans to sell at full price this holiday season and stressed that its affluent customer base is “not price sensitive.”

    By • Nov. 14, 2025
  • Underwear and bras on display in a white room.
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    Courtesy of Skims
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    Skims valued at $5B as it plans store expansion

    The Kim Kardashian-founded brand raised $225 million in a new funding round and hopes to be a mostly physical business in the near future.

    By • Nov. 13, 2025
  • An interface for Chewy Storefronts, featuring Cody Taurus and his dog.
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    Courtesy of Chewy
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    Chewy ramps up creator storefronts ahead of holiday season

    More than 600 creators have signed up for the Chewy Storefronts platform, enabling them to curate shoppable product lists relevant to their audiences.

    By Sara Karlovitch • Nov. 10, 2025
  • A rendering of Wayfair's store in Columbus, Ohio
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    Courtesy of Wayfair
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    Wayfair pilots small-format store in Ohio

    The Columbus store, set to open in late 2026, will be about half the size of the brand’s other locations.

    By • Nov. 7, 2025
  • People running wearing Brooks shoes.
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    Courtesy of Brooks Running
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    Brooks Running launched 5 footwear styles in Q3, driving revenue up 17%

    The period marked the running brand’s ninth consecutive quarter of growth as all regions and channels notched double-digit gains.

    By Howard Ruben • Nov. 5, 2025
  • Courteney Cox sits behind a variety of Homecourt products on a table
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    Courtesy of Homecourt
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    Courteney Cox’s Homecourt secures $8M

    The 3-year-old home and personal fragrance company will use the capital to grow its team, build infrastructure and increase brand awareness.

    By Howard Ruben • Nov. 4, 2025
  • Parade's first swimwear collection
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    Courtesy of Parade
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    Column

    The Weekly Closeout: Lululemon links up with the NFL, Parade shuts down

    The activewear brand is launching an apparel collection tied to the league’s teams, while the intimates brand abruptly ceased operations after six years.

    By Retail Dive Staff • Oct. 31, 2025
  • A collage of three people wearing Gymshark products available at Dick's Sporting Goods
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    Courtesy of Gymshark
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    Gymshark signs Dick’s Sporting Goods as first US wholesale partner

    The U.K.-based athletic brand is now available at 12 of the retailer’s House of Sport stores. 

    By Howard Ruben • Oct. 28, 2025
  • Exterior of Wayfair's headquarters in Boston
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    Caroline Jansen/Retail Dive
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    Wayfair CEO says tariffs have yet to impact shopper behavior

    Aside from a "short-lived" pull forward of certain purchases, the home retailer said it hasn't seen substantial changes to customers’ habits.

    By • Oct. 28, 2025
  • Puma VP of global retail Ronald Reijmers
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    Courtesy of Puma
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    Puma taps long-time Nike vet to head global retail

    Ronald Reijmers also comes with senior leadership experience at Adidas and Gymshark, and will oversee Puma’s full-price and outlet stores globally.

    By Howard Ruben • Oct. 28, 2025
  • Close up of Wayfair storefront.
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    Scott Olson via Getty Images
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    Wayfair to shutter Kentucky plant as part of logistics network revamp

    The closure will impact more than 200 employees who will be laid off in phases, starting Jan. 1.

    By Kelly Stroh • Oct. 22, 2025
  • Coterie products
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    Courtesy of Coterie
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    Harry’s owner acquires baby care brand Coterie

    The deal adds to Mammoth Brand’s growing portfolio of brands, which also includes Flamingo, Lume and Mando.

    By Howard Ruben • Oct. 21, 2025
  • A furniture store window.
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    Daphne Howland/Retail Dive
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    Lovesac sees ‘strong progress’ from 4-step tariff plan

    The furniture retailer’s strategy includes price hikes, supplier negotiations and diversifying its sourcing footprint beyond China.

    By Antone Gonsalves • Oct. 20, 2025
  • The exterior of a Bombas store in New York City
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    Courtesy of Bombas
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    After more than a decade, Bombas is opening stores

    The DTC sock brand built out its roster of wholesale partners to include Nordstrom, Dick’s and, most recently, Target. Now, the brand is taking on owned retail.

    By • Oct. 17, 2025
  • The inside of a Madison Reed color bar.
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    Permission granted by Madison Reed
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    How Madison Reed rolled out agentic AI to support, not replace, people

    The hair care company has focused on automating high-volume, low-friction tasks like membership management to free up stylists for more important work.

    By Bryan Wassel • Oct. 14, 2025
  • The inside of a Princess Polly store.
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    Courtesy of Princess Polly
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    ‘We’re certainly not fast fashion’: A.k.a. Brands CEO

    Princess Polly and Culture Kings chief Ciaran Long talks about delivering on-trend fashion and the conglomerate’s strategy on opening stores.

    By • Oct. 14, 2025
  • A red Levi's tab sign against a bright blue sky.
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    Daphne Howland/Retail Dive
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    Levi’s says it could double its US store count

    The company runs nearly 460 Levi’s locations in the Americas and will soon run 14 Beyond Yoga stores.

    By • Oct. 10, 2025
  • Three bottles of Harry's cologne products against a gray backdrop
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    Courtesy of Harry's
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    Harry’s debuts cologne collection

    The brand, initially known for its shaving products, said the launch marks “its permanent entrance into the fragrance category.”

    By Howard Ruben • Oct. 8, 2025
  • An assortment of Naturium's skin care products
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    Courtesy of Naturium
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    Naturium launches first pop-up event

    The roadshow across Los Angeles highlighted the skin care brand’s new campaign, “Every One, Every Where, Every Day.”

    By Howard Ruben • Oct. 7, 2025
  • A person poses in a side plank while holding a large burgundy suede tote bag.
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    Courtesy of Alo Yoga
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    Will shoppers still follow where athleisure leads?

    Brands that started off selling leggings are now offering cardigans, jeans and luxury bags as the category extends past its roots.

    By • Oct. 3, 2025