DTC: Page 3


  • Peloton CEO Barry McCarthy in a blue vest and glasses.
    Image attribution tooltip
    Kevin Dietsch / Staff via Getty Images
    Image attribution tooltip

    Peloton lays off 15% of global workforce as CEO Barry McCarthy exits

    The staff reductions impact about 400 employees and come as the fitness company faces declining sales and members.

    By May 2, 2024
  • Children playing and jumping wearing bright colored clothing
    Image attribution tooltip
    Permission granted by Hanna Andersson
    Image attribution tooltip

    Hanna Andersson taps Apple vet as chief brand officer

    Grace Wong, who also worked at Gap, will lead creative development at the children’s brand and produce content across the company’s platforms.

    By Howard Ruben • May 2, 2024
  • Trendline

    Top 5 stories from Retail Dive

    Though some of the problems of the pandemic have waned, retail continues to reel from C-suite turnover and layoffs.

    By Retail Dive staff
  • A tailor works at a sewing machine, reusing fabric from old denim clothes.
    Image attribution tooltip
    Natalia Khimich via Getty Images
    Image attribution tooltip

    Reformation reports spike in direct emissions, misses 2023 carbon intensity target

    The apparel company known for pioneering sustainable practices aims to slash its Scope 1 and 2 emissions by 42% by 2030, compared to a 2021 baseline.

    By Zoya Mirza • May 1, 2024
  • Tiger Woods in a dark blue long sleeves t-shirt with the words Sun Day Red on the front.
    Image attribution tooltip
    Courtesy of Ethan Gulley for Sun Day Red
    Image attribution tooltip

    Tiger Woods’ Sun Day Red debuts first collection

    The professional athlete and TaylorMade in February announced the launch of the brand after Woods ended his 27-year partnership with Nike.

    By Howard Ruben • May 1, 2024
  • Green shelves with clear and colorful cleaning bottles next to paper towel rolls
    Image attribution tooltip
    Permission granted by Grove Collaborative
    Image attribution tooltip

    Grove Collaborative CEO talks new subscription model, winning over ‘dark green customers’

    Eight months into his tenure, Jeff Yurcisin is shaking things up at the sustainable products company.

    By Updated May 1, 2024
  • A Gymshark clothing display
    Image attribution tooltip
    Craig Barritt via Getty Images
    Image attribution tooltip

    Gymshark taps Adidas vet as first general manager of wholesale and retail

    In addition to appointing Hannah Mercer, the activewear brand also named Kim Dolder as its first general manager of North America.

    By Howard Ruben • April 30, 2024
  • An assortment of Snif fragrances
    Image attribution tooltip
    Permission granted by Snif
    Image attribution tooltip

    Fragrance brand Snif lands in all Ulta Beauty locations

    After first forming a partnership with the beauty retailer last summer, the move expands the brand’s presence from 539 Ulta stores to more than 1,350.

    By Howard Ruben • April 29, 2024
  • L.L. Bean and Summersalt team up on swimwear collection
    Image attribution tooltip
    Courtesy of LL Bean and Summersalt
    Image attribution tooltip

    L.L. Bean, Summersalt team up on swimwear collection

    Outdoor gear and accessories, including hats and sandals, are also part of the collection.

    By April 26, 2024
  • An Alo Yoga storefront at The Grove shopping center in Los Angeles.
    Image attribution tooltip
    Cara Salpini/Retail Dive
    Image attribution tooltip

    Alo Yoga, Vuori gaining share in activewear market, report finds

    The DTC brands, which share shoppers with Lululemon and Nike, are growing as rivals like Under Armour contract, according to an Earnest Analytics report.

    By April 26, 2024
  • A Mented Cosmetics palette
    Image attribution tooltip
    Courtesy of Mented
    Image attribution tooltip

    West Lane Capital Partners acquires Mented Cosmetics

    West Lane has been building out its portfolio of beauty brands, recently acquiring Seven hair care earlier this month.

    By Howard Ruben • April 26, 2024
  • A Mango storefront.
    Image attribution tooltip
    Courtesy of Mango
    Image attribution tooltip
    Column

    The Weekly Closeout: Layoffs at Lululemon and Mango opens more stores

    The athletics retailer had a round of layoffs as it shuttered a distribution center and Mango opened locations in Washington, D.C., and Boston. 

    By Retail Dive Staff • April 26, 2024
  • A photo of the exterior of a Foxtrot store on The Drag in Austin, Texas.
    Image attribution tooltip
    Permission granted by Foxtrot
    Image attribution tooltip

    Foxtrot, Dom’s sued amid mass layoff

    A class action complaint claims the companies violated the WARN Act by failing to give its employees at least 60 days notice of the mass layoff.

    By Brett Dworski • April 26, 2024
  • A Hoka storefront in Los Angeles
    Image attribution tooltip
    Cara Salpini/Retail Dive
    Image attribution tooltip

    Deckers Brands names president of global marketplace

    Marco Ellerker is being promoted into the newly created position, following the company's record revenue growth in Q3.

    By April 26, 2024
  • A person wearing a suit in a green landscape.
    Image attribution tooltip
    Courtesy of Indochino
    Image attribution tooltip

    Indochino launches its first ready-to-wear suit collection

    The custom suiting brand is going after convenience with the new line and said it plans to expand its ready-to-wear assortment in the future.

    By April 25, 2024
  • Two girls jumping on a couch
    Image attribution tooltip
    Courtesy of Lovesac
    Image attribution tooltip

    Lovesac pares back inventory costs as it simplifies operations

    Costs associated with inbound freight and warehousing costs dropped as the furniture company rolled out planning capabilities and simplified operations.

    By S.L. Fuller • April 25, 2024
  • Cooler and drinkware brand RTIC in 3,800 Walmart stores
    Image attribution tooltip
    Courtesy of RTIC
    Image attribution tooltip

    RTIC Outdoors expands into Walmart

    The drinkware and cooler brand is selling 55 of its best-selling products in 3,800 of the mass merchant’s stores as well as on its website.

    By April 24, 2024
  • A Jason Wu Beauty palette
    Image attribution tooltip
    Courtesy of Jason Wu Beauty
    Image attribution tooltip

    Jason Wu Beauty lands in over 3,000 CVS stores

    The partnership adds to the beauty brand’s distribution channels, which also include Target and J.C. Penney.

    By Howard Ruben • April 24, 2024
  • Allbirds new sneaker the Tree Runner Go
    Image attribution tooltip
    Courtesy of Allbirds
    Image attribution tooltip

    Allbirds unveils Tree Runner Go sneaker as it refocuses on core products

    The shoe features improvements to the original design and comes after the successful launch of the Wool Runner 2.

    By April 23, 2024
  • Wayfair's Wilmette, Illinois, storefront.
    Image attribution tooltip
    Permission granted by Gensler
    Image attribution tooltip

    Wayfair’s first large-format store to open next month

    The location in Wilmette, Illinois, will span 150,000 square feet — about 10 times the size of its other stores — and feature an on-site restaurant.

    By April 23, 2024
  • An Oura Ring display at a Target store.
    Image attribution tooltip
    Courtesy of Oura Ring
    Image attribution tooltip

    Target adds Ōura to its online and in-store assortment

    The wearable tech company has been adding to its distribution channels, inking deals with Best Buy and Amazon recently.

    By Tatiana Walk-Morris • April 23, 2024
  • A person participating in Figs' in-person recycling pop-up
    Image attribution tooltip
    Courtesy of Figs
    Image attribution tooltip

    Figs recycled over 40K healthcare professional’s scrubs in trade-in program

    The “Scrubs That Don’t Suck” campaign launched April 1 and ends on Earth Day as the brand hit its participation goal.

    By April 22, 2024
  • An Express storefront at King of Prussia mall in Pennsylvania
    Image attribution tooltip
    Permission granted by Express
    Image attribution tooltip

    Express files Chapter 11, plans to close over 100 stores

    All of the company’s UpWest stores will shutter as the retailer pursues a sale to WHP Global, Simon Property Group and Brookfield Properties.

    By April 22, 2024
  • Nike headquarters
    Image attribution tooltip
    Courtesy of Nike
    Image attribution tooltip

    Second phase of Nike layoffs to hit Oregon headquarters this summer

    After the job cuts, effective June 28, about 740 employees will have been impacted in the retailer’s home state.

    By April 22, 2024
  • A group of people wearing items from Universal Standard's Fit Liberty campaign
    Image attribution tooltip
    Courtesy of Universal Standard
    Image attribution tooltip

    Universal Standard launches size exchange program

    The campaign, dubbed Fit Liberty, allows customers to replace items with ones in a different size at no cost.

    By Howard Ruben • April 22, 2024
  • mingle mocktails
    Image attribution tooltip
    Courtesy of Mingle Mocktails
    Image attribution tooltip

    Mingle Mocktails aims to spark a zero-proof cocktail craze

    The nonalcoholic brand says its products, which don’t directly mimic the taste of alcohol, cater to consumers looking for alternatives in social situations.

    By Chris Casey • April 22, 2024