DTC: Page 3


  • Issa Rae wearing Beyond Yoga garments in maroon
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    Courtesy of Beyond Yoga
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    Beyond Yoga partners with Issa Rae as it launches brand platform

    Seek Beyond kicks off with a campaign that also stars The Sculpt Society founder Megan Roup and Big Girls Who Run LA co-founder Danielle Burnett.

    By Howard Ruben • July 30, 2025
  • A storefront with main door open, a purple sign in front.
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    Cara Salpini/Retail Dive
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    Ty Haney is back at Outdoor Voices, this time with a new collection

    The founder reassembled her brand’s original creative team and has been working for nine months on the latest collection. 

    By Updated July 30, 2025
  • Trendline

    What's shaping the e-commerce landscape?

    From pivots in digital strategies to challenges retailers must overcome with reverse logistics, here are some of the forces shaping online retail.

    By Retail Dive staff
  • The exterior of Hoka's New York City flagship store
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    Courtesy of Elias Parise/Hoka
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    Hoka brick-and-mortar stores ‘the primary venue for full-price sales’

    With the brand’s customers tending to look for price breaks online, Deckers is looking to expand retail partnerships as well as its own stores.

    By July 25, 2025
  • Two trees and a planter across from a clothing store.
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    Daphne Howland/Retail Dive
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    Vuori plots international growth with 15 stores

    The activewear brand, which will open two locations this fall, has expanded its e-commerce presence to an additional 11 countries as it looks to grow overseas.

    By July 22, 2025
  • The interior of Ernesta New York City showroom
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    Courtesy of Ernesta
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    Ernesta opens New Jersey showroom as it expands its offline presence

    The store in Summit marks the DTC rug brand’s fourth location opened this year.

    By Howard Ruben • July 22, 2025
  • A person with white wired headphones and a white bag stands outside a clothing store.
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    Daphne Howland/Retail Dive
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    Lululemon expands to Italy with first store in Milan

    The opening, which came years later than initially planned, is part of a broader international expansion strategy as growth stalls in the U.S.

    By Tatiana Walk-Morris • July 21, 2025
  • A selection of brightly-colored bottles from hair care brand Function of Beauty at Target.
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    Cara Salpini/Retail Dive
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    Function of Beauty names new CEO

    Monica Belsito was chief marketing officer at Sabra Dipping Company and, before that, founding CMO at feminine products company Lola.

    By July 21, 2025
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    Permission granted by Deposco
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    Sponsored by Deposco

    4 ways for retailers to meet holiday demand as DTC sales pick up

    Scaling up and transforming peak season approaches to capitalize on increases in direct-to-consumer (DTC) sales.

    July 21, 2025
  • The Nike "swoosh" on the side of a building, with another building seen behind it.
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    Daphne Howland/Retail Dive
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    Nike’s VP of AI is leaving

    Jason Loveland is exiting just weeks after the activewear giant’s vice president of virtual studios announced his departure.

    By July 17, 2025
  • A person walking by a Bark sign
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    Courtesy of Bark
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    Bark receives second noncompliance warning from NYSE in less than 2 years

    The online pet company said it is exploring all possible options, including a reverse stock split.

    By Howard Ruben • July 16, 2025
  • A person stretches across barstools at a diner.
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    Courtesy of Levi Strauss & Co.
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    Levi’s ups guidance despite tariff impact

    The brand is leaning on partnerships with Beyoncé, Shaboozey and Nike as it works to boost its direct-to-consumer channel worldwide.

    By July 11, 2025
  • A pair of black, blue and white converse shoes on a white background
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    Permission granted by Nike
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    Nike names 21-year veteran Aaron Cain CEO of Converse

    Jared Carver is leaving the role after just two years, but will stay on for a transition period through the end of the month.

    By July 11, 2025
  • The exterior of Eastside Golf's store at the Detroit Metropolitan Airport.
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    Courtesy of Eastside Golf
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    Eastside Golf opens first store

    The brand launched the store at the Detroit Metropolitan Airport in partnership with Paradies Lagardère, which operates travel retail and the PGA Tour stores.

    By Howard Ruben • July 9, 2025
  • An entrance to a clothing store.
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    Daphne Howland/Retail Dive
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    Lululemon increasing markdowns at ‘alarming rates’ as momentum fades

    In a research note, Jefferies analysts called out inconsistent pricing for identical items and the consequences of attempts to lure younger shoppers.

    By July 9, 2025
  • A person walks in front of a Nike store.
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    Kevin Frayer/Getty Images via Getty Images
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    As revenue falls 10%, Nike preps for $1B tariff hit

    At the same time, the brand is restructuring teams around key sports and touted “significant progress” on rightsizing its classic footwear franchises.

    By June 27, 2025
  • A bay window of a home goods shop.
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    Daphne Howland/Retail Dive
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    Parachute to close 19 stores this year, shift away from ‘massive storefronts’

    The home linens brand plans to focus on partnerships with major retailers, including Target, though it will maintain seven storefronts.

    By Dani James • June 27, 2025
  • Two boxes with Nike swoosh marks on them against a black background.
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    Courtesy of Nike
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    Nike Virtual Studios vice president exits

    Ron Faris has left the company to take a role at Disney as Nike has pulled back from some of its virtual efforts.

    By June 27, 2025
  • DUDE Wipes’ Jeff Klimkowski
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    Permission granted by Jeff Klimkowski
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    Dude Wipes secures private equity investment

    The brand said it plans to use the funding from TSG Consumer Partners to grow its retail partnerships.

    By Howard Ruben • June 25, 2025
  • A storefront on a city block.
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    Daphne Howland/Retail Dive
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    Glossier CEO Kyle Leahy to step down as brand enters ‘new phase of growth’

    The executive will remain on the beauty brand’s board, with founder Emily Weiss assisting in the search for Leahy’s replacement.

    By Dani James • June 25, 2025
  • A Perigold room with a staircase in the background.
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    Courtesy of Perigold
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    Perigold opens first store

    The Houston location features furniture, decor and lighting from brands such as Visual Comfort, Century Furniture and House of Rohl.

    By Howard Ruben • June 24, 2025
  • Fabletics launches Fabletics Swim.
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    Courtesy of Fabletics
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    Fabletics names Vans vet chief marketing officer

    Carly Gomez has been promoted to the position, while Meera Bhatia’s COO role has been expanded to also include president. 

    By Howard Ruben • June 24, 2025
  • To the right of a mall store entrance, a minimalist gray granite facade features the red and white Lululemon logo and white lettering.
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    Daphne Howland/Retail Dive
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    Lululemon to lay off 150 corporate staff amid struggles in North America

    Inventory at the athleisure giant is piling up as newer entrants in the space take share, and sales in its largest market are slowing.

    By June 20, 2025
  • A Nike employee badge featuring Kim Kardashian.
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    Courtesy of Nike
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    NikeSkims launch pushed back due to production delays

    The first collection was set to debut this spring, but the two teams are working to ensure they drop the right product at the right time, a spokesperson said.

    By June 20, 2025
  • A Roots storefront inside a mall, with cork and wood detailing.
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    "Roots store in Yorkdale Mall" by Roots Corp. is licensed under CC BY-SA 4.0
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    5 years after US bankruptcy, Roots notches third quarter of sales growth

    As part of a multiyear strategy, the Canadian brand is closing underperforming stores, upgrading its fleet and investing in marketing.

    By June 16, 2025
  • A person in green clothing and boots, with a cowboy hat and sunglasses, is positioned next to a desert landscape.
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    Courtesy of Canada Goose
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    Canada Goose prioritizes year-round relevance with second Haider Ackermann collection

    The collection uses lightweight fabrics to reimagine classic cold weather styles and comes as the retailer looks to broaden its assortment.

    By Howard Ruben • June 16, 2025