DTC: Page 3
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Courtesy of Skims
ColumnSkims clones Kim Kardashian for first TV push
Created with Wieden + Kennedy, the cinematic effort looks to launch the shapewear brand for a national audience with a bold but playful story.
By Chris Kelly • April 1, 2024 -
Courtesy of Fabletics
Fabletics launches third collection with Khloé Kardashian
The collection, dubbed Khloé V3, features 26 pieces — including, for the first time, compression swimwear.
By Howard Ruben • April 1, 2024 -
Trendline
Top 5 stories from Retail Dive
Though some of the problems of the pandemic have waned, retail continues to reel from C-suite turnover and layoffs.
By Retail Dive staff -
Courtesy of Clinique
Clinique expands reach with launch of Amazon storefront
Parent company Estée Lauder is leaning into the e-commerce giant’s platform, with more of its brands planning storefronts there in the coming months.
By Suzette Parmley • March 29, 2024 -
Courtesy of Miniso
ColumnThe Weekly Closeout: Beyond partners with X as Miniso pops up in Times Square
The home retailer’s social media deal involves short- and long-form content. Meanwhile, Miniso’s store concept follows a successful flagship in New York.
By Retail Dive Staff • March 29, 2024 -
Courtesy of Knix
Knix signs Gabrielle Union as global brand ambassador
The actor will be featured in the new “Knix for Life” campaign and will be involved in events and other initiatives for the period care brand.
By Howard Ruben • March 29, 2024 -
Courtesy of Beautycounter
Beautycounter breaks into fragrances
At launch, the collection includes five fragrances and will be available on the brand’s website, stores and through its team of independent sellers.
By Howard Ruben • March 28, 2024 -
Courtesy of Haus Laboratories by Lady Gaga
Haus Labs by Lady Gaga doubles down on Europe
The brand this week began selling in over a dozen countries through its partnership with Sephora.
By Suzette Parmley • March 28, 2024 -
Oatawa via Getty Images
E-commerce deal count fell more than 50% in 2023: PitchBook
Even as trends improved in the back half of the year, overall deal count and value fell last year compared to 2022.
By Howard Ruben • March 27, 2024 -
Courtesy of Dr. Martens
Dr. Martens launches recycled leather collection and resale platform
The footwear company is promoting both launches as part of its sustainability commitments.
By Laurel Deppen • March 26, 2024 -
Permission granted by Lalo
Lalo secures equity investment round
The round, led by consumer venture group Forecast Labs, will be used to boost sales and explore growth opportunities in retail.
By Howard Ruben • March 26, 2024 -
Courtesy of Rhone
Rhone taps Athleta vet for board slot as it preps to launch first women’s collection
Tess Roering spent five years at the women’s activewear brand, including as its first head of marketing. Also joining the board is ESPN Chairman Jimmy Pitaro.
By Howard Ruben • Updated March 27, 2024 -
Courtesy of Kendra Scott
Kendra Scott expands fine jewelry offering with lab grown diamond collection
The jewelry company said it was a “natural category addition” that allows it to offer high-end jewelry at more affordable prices.
By Suzette Parmley • March 25, 2024 -
Courtesy of Cyklar
The Center adds body care brand Cyklar to its portfolio
The beauty accelerator, which houses brands like Saltair and Phlur, has partnered with the Claudia Sulewski-founded brand.
By Howard Ruben • March 22, 2024 -
Daphne Howland/Retail Dive
Nike addresses flaws in DTC strategy as Q3 revenues come in flat
CEO John Donahoe said the sportswear brand “is not performing at our potential” and needs to lean back into wholesale and product innovation.
By Cara Salpini • March 22, 2024 -
Daphne Howland/Retail Dive
Has Lululemon peaked?
Growth in North America has slowed, but analysts aren’t worried, given the brand’s innovation, past nimbleness and potential abroad.
By Daphne Howland • March 22, 2024 -
Permission granted by Zimba
Walmart adds oral care brands targeting Gen Z and millennial shoppers
Zimba and Plus Ultra will land in 4,500 and 600 of the mass merchant’s stores, respectively, significantly expanding their wholesale presence.
By Howard Ruben • March 21, 2024 -
Permission granted by Chewy
Chewy posts 4.2% sales gain in Q4 even as active customers decline
The online pet retailer benefited from sales in the non-discretionary and health categories, as well as its Autoship subscription service.
By Caroline Jansen • March 21, 2024 -
Justin Sullivan via Getty Images
Untuckit to open 14 new stores in 2024
The DTC apparel brand said the first seven stores will open by May across California, Georgia, Florida, New Jersey and New York.
By Howard Ruben • March 20, 2024 -
Courtesy of Manscaped
ColumnManscaped envisions ‘the boys’ as mini-mes in branding push
The male grooming brand known for raunchy innuendo leans on Pereira O’Dell and a striking visual metaphor as it reaches beyond performance marketing.
By Chris Kelly • March 19, 2024 -
Courtesy of Solo Brands
New Solo Brands CEO initiates ‘full strategic review’
Chris Metz says the company will focus in on Solo Stove and Chubbies as it looks to address a lack of product innovation at the company.
By Suzette Parmley • March 19, 2024 -
Permission granted by The Sill
The Sill expands into outdoor plants, gardening products
The brand, which became known for its houseplants, has added flowering trees, shrubs, fertilizers, tools and more to its assortment.
By Howard Ruben • March 19, 2024 -
Permission granted by FabFitFun
FabFitFun acquires PupBox from Petco
The deal both satisfies a need from existing members who have been asking for more pet offerings and allows the company to reach new audiences.
By Caroline Jansen • March 19, 2024 -
Jamie McCarthy via Getty Images
Nicki Minaj launches press-on nail brand
The brand, dubbed Pink Friday Nails, allows customers to customize the length, shape and design of the products.
By Howard Ruben • March 18, 2024 -
Cara Salpini for Retail Dive
Outdoor Voices shutters all stores
The activewear brand, once a DTC darling, told staff on Tuesday it would close stores as it shifts to an online-only model.
By Caroline Jansen • March 15, 2024 -
Courtesy of Fossil
Longtime Fossil CEO out as company announces strategic review
The departure of Kosta Kartsotis, who spent over 20 years at the helm, came as the retailer reported Q4 sales falling nearly 16% and losses widening.
By Howard Ruben • March 15, 2024
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