DTC: Page 3
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Spanx launches first brand campaign in London
The campaign will feature body activist, author, model and beauty brand founder Charli Howard and be displayed across London’s tube stations.
By Howard Ruben • Feb. 16, 2024 -
Liquid Death expands into electrolyte drink mixes
The launch allows the fast-growing canned water and tea maker to enter a new category and further build out its healthy beverage platform.
By Christopher Doering • Feb. 16, 2024 -
Trendline
Top 5 stories from Retail Dive
Though some of the problems of the pandemic have waned, retail continues to reel from C-suite turnover and layoffs.
By Retail Dive staff -
John Legend’s Loved01 personal care brand launches on Amazon
The one-year-old brand is joining others in expanding to the e-commerce platform to reach more customers.
By Howard Ruben • Feb. 15, 2024 -
Away lays off 25% of internal staff
The DTC luggage brand is undergoing a reorganization that also includes "the elimination of a traditional executive team structure.”
By Caroline Jansen • Feb. 14, 2024 -
Foxtrot parent company names new CEO
Rob Twyman, a grocery veteran who worked for decades at Whole Foods, succeeds Liz Williams, who held the role for just under a year.
By Jessica Loder • Feb. 14, 2024 -
11 digitally native retailers that could file for bankruptcy in 2024
While off to a slower start than 2023, filings are expected to continue in the industry, especially among many direct-to-consumer brands.
By Caroline Jansen • Feb. 14, 2024 -
Dieux enters first wholesale partnership with Sephora
The beauty brand launched online on Tuesday and will enter 714 of the retailer’s stores starting March 6.
By Howard Ruben • Feb. 13, 2024 -
Tiger Woods, TaylorMade team up to launch Sun Day Red
The apparel brand, which debuts on May 1, comes after Woods ended his nearly three-decades-long partnership with Nike.
By Caroline Jansen • Feb. 13, 2024 -
Adidas tells athletes of all types: ‘You got this’
A content series features athletes like Patrick Mahomes and Trinity Rodman talking about how they overcome pressure to perform at their highest levels.
By Aaron Baar • Feb. 13, 2024 -
Hoka taps 17-year Nike vet as brand president
Robin Green, the activewear giant’s global vice president of Men’s Running and Fitness, is tasked with driving growth and innovation at Hoka.
By Cara Salpini • Feb. 12, 2024 -
Beyoncé to launch hair care brand later this month
The brand, named Cécred, will officially launch Feb. 20 after the singer initially teased the possibility of a new brand in May.
By Howard Ruben • Feb. 12, 2024 -
Column
The Weekly Closeout: Disney turns to villains for bridal inspiration, Abercrombie & Fitch Co. cuts a role
The company looked to Ursula and Maleficent for a collection with Allure Bridals, while the specialty retailer eliminated its global brands president position.
By Retail Dive Staff • Feb. 9, 2024 -
Puma taps H&M vet to lead global brand strategy
Julie Legrand, who also held senior brand and marketing positions at Procter & Gamble, joins the athletics retailer with 20 years of experience.
By Howard Ruben • Feb. 9, 2024 -
Wilson debuts 3D-printed airless basketball
The sporting goods brand will sell a limited number of the basketballs, which don’t need to be inflated, for $2,500 apiece.
By Tatiana Walk-Morris • Feb. 8, 2024 -
Under Armour CEO on sportstyle pivot: ‘We’re not trying to be anything other than authentically Under Armour’
Stephanie Linnartz talked about the evolution of the company’s product offering as revenue fell 6%.
By Cara Salpini • Feb. 8, 2024 -
Elemis to launch at Sephora in the US
The British skin care brand’s products will be sold on the beauty retailer’s website as well as 90 of its stores.
By Howard Ruben • Feb. 8, 2024 -
Wayfair introduces Decorify app to Apple Vision Pro
The company is adding new digital tools for customers in the midst of a turnaround.
By Tatiana Walk-Morris • Feb. 8, 2024 -
Alo Yoga debuts immersive shopping app for Apple Vision Pro
“Alo Sanctuary” offers different immersive environments and spatial audio and allows users to shop featured collections of products.
By Xanayra Marin-Lopez • Feb. 7, 2024 -
Garnet Hill opens first full-price location
The Qurate Retail Group-owned brand will offer women’s apparel and home textiles in the store.
By Howard Ruben • Feb. 7, 2024 -
Marley Spoon to sell US fulfillment, production facilities in $24M deal
FreshRealm will acquire the assets and fulfill customer orders, while the meal kit company will handle front-end operations.
By Max Garland • Feb. 7, 2024 -
Meati Foods names Patagonia, Bass Pro veteran as CFO
The appointment of Phil Graves comes as the plant-based sector contends with a slowdown in sales and cash-strapped consumers watch their spending.
By Christopher Doering • Feb. 7, 2024 -
Spanx names CEO
Cricket Whitton, who was most recently the company’s chief growth officer and helped lead its digital transformation, will step into the role.
By Howard Ruben • Feb. 6, 2024 -
Solo Brands appoints Vitamin Shoppe exec as new CFO
The leadership swap comes after Solo replaced its CEO and lowered its revenue guidance for 2023 following disappointing sales.
By Grace Noto • Feb. 6, 2024 -
Deckers names new CEO as Q3 sales tick up 16%
Stefano Caroti, who most recently was the company’s chief commercial officer, also led Hoka in the interim and spent over a decade at Nike.
By Tatiana Walk-Morris • Feb. 5, 2024 -
Curology expands into hair care
To coincide with the launch of a new prescription hair growth treatment, the brand is running a 1980s-themed campaign called “Follicle Fitness.”
By Howard Ruben • Feb. 5, 2024