Dive Brief:
- Brooks Running reported 2025 global revenue increased 16% and was the ninth consecutive year of gains, according to a Thursday company press release.
- Revenue in North America was up 13%, while Europe, the Middle East, and Africa increased 22%, and Asia Pacific and Latin America was up 66%. Sales in China increased 245% year over year, partly based on Brooks being the No. 1 international brand among sub-three-hour finishers at the Shanghai Marathon.
- In Q4, Brooks held the top market position among running performance footwear brands at U.S. specialty retailers, per the release.
Dive Insight:
As a privately held company, Brooks is not required to release its financial numbers. But with performance running on the rise, Brooks continues to grow its business.
Brooks saw record quarters the entire year. The company self-reported that revenue increased 15% in Q1; during Q2, the company saw a 19% year-over-year rise and followed that up with a 17% increase in Q3.
“Running continues to gain extraordinary momentum around the world as more people choose movement as part of their approach to health and wellness,” Brooks CEO Dan Sheridan said in a statement. “Our opportunity ahead is incredibly exciting and I have great confidence in the entire Brooks global team. Following a record 2025, we enter 2026 energized by the innovations and programs we’ll deliver to runners and retailers worldwide.”
Brooks also made advances in its product offerings this past year, introducing its new lifestyle footwear collection at Paris Fashion Week in collaboration with New York-based streetwear designer Jeff Staple and the Brooks x RSVP Gallery Caldera 8 with Don C.
Brooks also attracted more runners to its runner’s club in 2025. The brand loyalty program grew membership to 2 million, which was double the number in 2024.
Overall U.S. footwear market sales were steady last year, but performance showed growth. According to a recent Circana report, dollars were up 6% for the category, driven by running, walking and training, with each showing increases in both dollars and units. Running delivered a 9% dollar increase, with consumers exhibiting an interest for both athletic and casual use.
“Despite uncertainties stemming from tariffs and other economic circumstances, consumers’ footwear needs remained largely consistent throughout 2025,” Beth Goldstein, footwear and accessories industry adviser at Circana, said in a statement. “Performance and lifestyle categories remain resilient as consumers prioritize comfort, health, and everyday utility. Fashion has struggled overall, but the growth areas signal consumers’ interest in newness and more tailored styling while remaining comfortable.”
