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How retailers are personalizing the shopper experience

With the abundance of consumer data available today, retailers can personalize the customer experience from first impression to their latest purchase. Personalization has now become fundamental for retailers to build long-lasting customer relationships, stand out from the competition and access new markets.

included in this trendline
  • 5 ways Target is pushing customer-driven innovations in omnichannel, grocery
  • L’Oréal unveils makeup applicator for consumers with limited mobility
  • Nordstrom enlists company stylists for new fashion ambassador program
Our Trendlines go deep on the biggest trends. These special reports, produced by our team of award-winning journalists, help business leaders understand how their industries are changing.
Davide Savenije Editor-in-Chief at Industry Dive.