Consumer Trends: Page


  • A woman shops on her computer in front of a Christmas tree.
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    Consumers aren’t just buying gifts this holiday season. They’re stocking up on essentials.

    Total online spend in the U.S. will top $275 billion, according to Adobe, but many will use seasonal deals to stockpile necessities. 

    By Lara Ewen • Sept. 28, 2026
  • A person uses a laptop displaying a Black Friday sale page with a “FRIDAY” banner and product discounts; a notebook, pen, red mug, and potted plant sit nearby.
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    ArtistGNDphotography via Getty Images
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    Sponsored by Sinch

    Black Friday 2026 ready: The infrastructure and compliance checklist retailers can’t afford to skip

    Large databases are vulnerable to tough new barriers targeting high numbers of consumer complaints and large unsubscribe rates.

    Sept. 28, 2026
  • Trendline

    How artificial intelligence is shaping retail

    More retailers are leaning on AI as a tool, tapping into the tech to improve customer service and support supply chain functions.

    By Retail Dive staff
  • A Michael Kors storefront.
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    Daphne Howland/Retail Dive
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    Column

    The Weekly Closeout: What will happen to Michael Kors and J. Crew celebrates its Barn Jacket

    Also, Sweaty Betty owner Wolverine World Wide eliminated the active group president role last week.

    By Retail Dive Staff • Sept. 25, 2026
  • Carved pumpkin for Halloween.
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    Courtesy of The Home Depot
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    Halloween spending expected to reach $13.5B

    Shoppers are approaching the holiday “with affordability in mind,” and looking for ways to maximize value, according to a new report. 

    By Tatiana Walk-Morris • Sept. 24, 2026
  • Customers Shopping in Modern Clothing Store, Retail Sales Associate Assists Client. Diverse People in Fashionable Shop, Choosing and Buying Stylish Clothes, Colorful Brand Designs, Quality Materials.
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    Getty Images
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    Consumers trust AI to advise, but don’t consent to it purchasing for them

    Consumers are turning to AI to find deals, but won’t allow it to delegate purchase decisions, an ACI Worldwide survey found.

    By Matt Vartabedian • Sept. 23, 2026
  • A woman shops on her computer in her home.
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    Getty Images
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    More lower-income households feel financially vulnerable

    With pandemic-era support gone and inflation taking a toll, many consumers can't pay their bills and feel bleak about the future, according to research from The Financial Health Network and the University of Southern California.

    By • Sept. 23, 2026
  • Person with finger on a phone perusing consumer goods
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    Getty Images
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    Shoppers burned by bad AI recommendations

    As more consumers turn to AI to suggest purchases, some regret following the technology’s advice, a new survey finds.

    By Tatiana Walk-Morris • Sept. 23, 2026
  • Smiling woman pushes a shopping cart through a brightly lit supermarket aisle, passing refrigerated cases and carrying groceries with an upbeat mood.
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    Permission granted by Terri Glanger
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    Sponsored by MILKSCAPE™

    Dairy milk’s demand remains strong across retail

    Capture more trips and unlock incremental growth by making Dairy Milk an intentional part of the basket.

    By MILKSCAPE™ • Sept. 21, 2026
  • A person wearing grey sweats and carrying a pink bag is running against a blue background.
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    Courtesy of Old Navy
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    Old Navy’s new subbrand is a big bet on activewear

    The category has long been a strength at Gap Inc.’s value banner, and giving the assortment its own brand identity could propel that further.

    By • Sept. 15, 2026
  • Diverse teenage students using digital smart phones mobile at college campus.
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    Getty Images
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    Teens start to trust AI recommendations more than friends, parents

    There's a generational shift among consumers as they bring AI into their purchasing process, according to a Mastercard report.

    By Tatiana Walk-Morris • Sept. 14, 2026
  • Prada storefront.
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    Kaarin Vembar/Retail Dive
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    Why SoHo is still a retail favorite

    The New York neighborhood is seeing record low retail rental availability rates while some of the city’s other shopping corridors struggle.

    By Lara Ewen • Sept. 14, 2026
  • Woman sits on couch typing on laptop.
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    Getty Images
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    E-commerce to outpace overall holiday sales growth as shoppers lean on AI

    The channel is expected to grow up to 8.4%, aided in part by consumers’ embrace of digital tools such as artificial intelligence, per Deloitte.

    By Lara Ewen • Sept. 10, 2026
  • A group of brown packages are gathered on a table.
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    Getty Images
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    Holiday spending forecast to top $1 trillion

    Inflation is expected to account for much of the increase, according to a new report from Bain & Company.

    By Tatiana Walk-Morris • Sept. 8, 2026
  • Hilary Duff for Reebok
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    Courtesy of Reebok
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    Column

    The Weekly Closeout: Reebok partners with Hilary Duff and Saks Fifth Avenue launches fall campaign

    The pop icon is the athletic retailer’s latest ambassador. Meanwhile, the department store, and sister brand Neiman Marcus, debuted seasonal campaigns. 

    By • Sept. 4, 2026
  • The entrance to a mall store.
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    Daphne Howland/Retail Dive
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    Sephora to pilot TikTok Shop experience

    The beauty retailer will debut exclusive monthly drops through the social media's e-commerce feature with content-led videos and a TikTok Live.

    By • Sept. 2, 2026
  • An orange and white Ulta Beauty storefront with a tree in front
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    Dani James/Retail Dive
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    Ulta leans into exclusivity amid Target Beauty Studio competition

    The specialty retailer reported strong Q2 sales and raised its full-year guidance, though makeup comps were nearly flat compared to last year.

    By • Aug. 28, 2026
  • A person wearing a Helly Hansen-branded wind breaker over looks a sea.
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    Courtesy of Kontoor Brands
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    Column

    The Weekly Closeout: Arc’teryx vet heads to Helly Hansen, Avon North America to be acquired

    Kontoor Brands tapped C.J. King to lead Helly Hansen’s North American sports division, while Regent’s deal reunites the beauty company with Avon International.

    By Retail Dive Staff • Aug. 28, 2026
  • A single-story retail store with beige siding and a large yellow sign reading “Dollar General” above the entrance. Two parked cars and several electric scooters are visible in front of the building. A tall street sign with the same branding stands near the road.
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    Alamy
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    Dollar stores gain as Americans stretch budgets

    Dollar General and Dollar Tree both reported second quarter increases in average ticket and traffic amid a tough macroeconomic backdrop.

    By • Aug. 28, 2026
  • A mall toy store.
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    Daphne Howland/Retail Dive
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    Build-A-Bear fires chief growth officer as earnings fall flat

    The company's summer trend merchandise didn’t resonate with customers and wholesale progressed slower than expected.

    By • Aug. 27, 2026
  • Seniors with shopping carts walk down a grocery aisle.
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    Mario Tama via Getty Images
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    Consumer confidence wanes on dimming view of jobs, incomes, business

    Most consumers expect higher inflation and anticipate that interest rates will rise in the next 12 months, The Conference Board said.

    By Jim Tyson • Aug. 27, 2026
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    Kendall Davis/Retail Dive
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    Podcast

    The Backroom: A sit-down with Ron Johnson

    The retail veteran shares his journey with Apple, the infamous stint with J.C. Penney and more ahead of the release of his memoir, “Shop Different.”

    By Retail Dive Staff • Aug. 27, 2026
  • A Target storefront exterior
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    Dani James/Retail Dive
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    Target apologizes for offensive Halloween costume

    The retailer is facing backlash over a costume critics described as evoking racial stereotypes. The incident comes over a year after the company's DEI changes made headlines.

    By • Aug. 25, 2026
  • Woman applying perfume on wrist indoors.
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    Getty Images
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    Fragrance drives beauty sales as consumers seek ‘emotional and functional value’

    Prestige and mass beauty retail sales were up in the U.S. in the first half of the year, underscoring the resilience of the category, according to Circana. 

    By Lara Ewen • Aug. 24, 2026
  • Lego's personalization studio
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    Courtesy of Lego Group
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    US toy industry has best first-half performance in 6 years

    Older consumers are fueling growth in the industry, according to a new Circana report.

    By Tatiana Walk-Morris • Aug. 20, 2026
  • A white truck is parked in front of a Lowe's store on a clear, bright day.
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    Daphne Howland/Retail Dive
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    Lowe’s cuts outlook as DIY spending remains pressured

    Growth in Pro, home services and online sales helped the home improvement retailer eke out a 0.2% comp increase.

    By • Aug. 19, 2026