Consumer Trends: Page 2
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Courtesy of Mattel
Mattel to keep roughly half of US toys below $20
Even as net sales fell 6% in Q2, the company’s CEO doesn’t see consumers as any more price sensitive compared to a year ago.
By Kaarin Moore • July 25, 2025 -
Courtesy of Klarna
Klarna users can now list past purchases on Poshmark
The two companies are offering Posh Credit to first-time Klarna users ahead of the back-to-school shopping season.
By Xanayra Marin-Lopez • July 24, 2025 -
Explore the Trendline➔
Thai Liang Lim via Getty Images
TrendlineHow retailers are thinking about in-store experience
Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.
By Retail Dive staff -
stockbusters via Getty Images
Back-to-school shoppers avoiding price hikes by reusing supplies, buying cheaper brands
Most consumers said higher prices are impacting their choices this year, according to a new ICSC report.
By Tatiana Walk-Morris • July 24, 2025 -
Daphne Howland/Retail Dive
Target unveils ‘Back-to-School-idays’ savings event
The mass retailer is bringing back in-store personalization services for select gear and building on previous Circle Week school discounts.
By Dani James • July 22, 2025 -
Poike via Getty Images
AI shopping assistants have a trust problem
Skepticism about the tech is a major barrier to its adoption, as it ranks among the least trusted sources for shopping information, according to a new report.
By Tatiana Walk-Morris • July 22, 2025 -
SDI Productions via Getty Images
Consumer ire over delivery mishaps shifts from shippers to merchants
E-commerce retailers are struggling to meet consumers’ rising expectations for faster delivery, according to InsureShield Shipping Insurance.
By Michael Brady • July 22, 2025 -
Scott Olson via Getty Images
Consumer sentiment edges up on expectations inflation will cool
Recent stability in consumer sentiment coincides with mixed signals on employment and retail sales.
By Jim Tyson • July 21, 2025 -
Courtesy of E.l.f. Beauty
ColumnThe Weekly Closeout: Rhode’s road to growth and department store sales wobble
The Hailey Bieber-founded beauty brand could soon reach $500 million, while the department store sector fell in June.
By Retail Dive Staff • July 18, 2025 -
Courtesy of Target
Target to stop price matching retailers
The company will no longer match pricing for identical items at places such as Walmart and Amazon.
By Dani James • July 18, 2025 -
Courtesy of Macy's
Gen Z forecast to become most loyal purchasers of private label
Store brands are opening a door for younger consumers to obtain affordable luxuries, per a new report.
By Tatiana Walk-Morris • July 17, 2025 -
Courtesy of JanSport
Why JanSport revived its cringeworthy back-to-school ads to reach Gen Z
The backpack maker’s TikTok-focused effort returns for a second year after an initial run led to the brand’s highest grossing sales day in history.
By Jessica Hammers • July 16, 2025 -
Igor Suka via Getty Images
Consumers to cut back on essentials to cover holiday purchases
Spending won’t drop, but higher costs mean shoppers will make trade-offs in every category this season, according to an Inmar Intelligence report.
By Tatiana Walk-Morris • July 15, 2025 -
Courtesy of Walmart
Walmart offers some back-to-school supplies at lower prices this year
The retailer brought back its one-click school lunch basket and also announced the launch of private label tween brand Weekend Academy.
By Dani James • July 15, 2025 -
Courtesy of Amazon
Amazon once again touts ‘record’ Prime Day sales
The event was double the length of the previous year, though, so "anything else would be a big disappointment," one analyst said.
By Dani James • July 15, 2025 -
Courtesy of Ulta
Ulta expands Korean beauty assortment in new partnership
A deal with K-Beauty World will bring eight brands to the retailer’s stores and website this summer as it looks to add newness to its assortment.
By Cara Salpini • July 14, 2025 -
valentinrussanov via Getty Images
US consumers adjust spending in response to tariffs
Behavior shifts are happening in real time as shoppers feel economic stress caused by levies, according to a Savanta report.
By Tatiana Walk-Morris • July 10, 2025 -
Mario Tama / Staff via Getty Images
Luxury shoppers turn to TikTok for product discovery
Users are scrolling the social media giant to find product reviews, creator videos and other content that influence their purchases.
By Tatiana Walk-Morris • July 10, 2025 -
Daphne Howland/Retail Dive
Lululemon increasing markdowns at ‘alarming rates’ as momentum fades
In a research note, Jefferies analysts called out inconsistent pricing for identical items and the consequences of attempts to lure younger shoppers.
By Dani James • July 9, 2025 -
Courtesy of Dick's Sporting Goods
Deep DiveWhy Dick’s Foot Locker acquisition is a big bet on Nike
Foot Locker took a big hit when Nike started pulling away from wholesale partners. But if the brand makes a comeback — and gets product innovation firing again — Foot Locker’s fortunes could change.
By Cara Salpini • July 9, 2025 -
Courtesy of Amazon
Online summer sales expected to be the equivalent of ‘two Black Fridays’
Events including Amazon Prime Day are expected to boost digital sales as price-conscious consumers seek discounts, per Adobe.
By Dani James • July 8, 2025 -
Nimito via Getty Images
US back-to-school shopping expected to reach over $33B
Inflation, tariffs and supply chain uncertainty are shaping purchasing decisions this year, according to Coresight Research.
By Tatiana Walk-Morris • July 7, 2025 -
Daphne Howland/Retail Dive
Can Lululemon make a federal case out of ‘dupe culture’?
In a lawsuit against Costco over a variety of apparel designs, the athleisure brand laments the proliferation of “LululemonDupes” on social media.
By Daphne Howland • July 2, 2025 -
Permission granted by Target
How Target is tackling back-to-school marketing with dual campaigns
Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend product assortment.
By Peter Adams • July 2, 2025 -
grinvalds via Getty Images
Few consumers trust retailers to use their data responsibly, research finds
Consumers are more willing to share data when the requests are personalized and the experience is more rewarding, Press Ganey Forsta found.
By Bryan Wassel • July 1, 2025 -
gorodenkoff via Getty Images
Consumers want more value — beyond low prices
Economic uncertainty driven by inflation and other factors is altering consumers’ perception of value, according to new research from Deloitte.
By Howard Ruben • July 1, 2025
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