Consumer Trends: Page 2


  • A Walmart storefront showcases its refreshed brand identity, with a new typeface and the spark logo set apart as a standalone asset.
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    Permission granted by Walmart
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    Column

    The Weekly Closeout: Walmart settles $5.6M lawsuit, Target drops Halloween assortment

    The consumer protection lawsuit alleged the mass retailer overcharged customers, while products from Target's spooky collection start at $1.

    By Retail Dive Staff • Aug. 15, 2025
  • A person holds multiple shopping bags and a coffee cup.
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    FreshSplash via Getty Images
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    Over half of holiday shoppers plan to use AI to compare prices, search for products

    Consumers are shopping earlier and leveraging AI tools to find the best deals amid a holiday season clouded with economic uncertainty, per a new report.

    By Tatiana Walk-Morris • Aug. 14, 2025
  • Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
  • Sydney Sweeney poses for American Eagle
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    Courtesy of American Eagle
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    Deep Dive

    How to win back-to-school marketing as American Eagle’s big bet blows up

    Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the turbulence. 

    By Jessica Hammers • Aug. 13, 2025
  • The Lego Brand logo is seen at the store.
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    Leon Neal via Getty Images
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    After 3 years of consistency, toy prices are on the rise

    The industry is showing strength, as consumers are anticipating even higher prices, according to a Circana report.

    By Tatiana Walk-Morris • Aug. 11, 2025
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    Permission granted by PA Consulting
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    Sponsored by PA Consulting

    The Brand Impact Index 2025: How today’s leading brands shape a better future

    We asked consumers what keeps them loyal. Our research shares the secrets from the top performing brands and how they keep up with changing consumer demand. 

    By Jorge Aguilar • Aug. 11, 2025
  • The name "claire's" in lowercase block letters adorns the gray, corrugated-metal side as well as the slatted-wood front of a storefront overhang.
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    Daphne Howland/Retail Dive
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    Why Claire’s is closing 700 US stores, mulling liquidation

    If a buyer doesn’t come forward, and some analysts doubt any will, the retailer is prepared to wind down its operations in North America.

    By Aug. 7, 2025
  • Mountaineer Aron Ralston recreates his harrowing real-life experience trapped between a boulder in an ad for Columbia Sportswear.
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    Permission granted by Columbia Sportswear
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    Columbia slams ‘pristine’ outdoors marketing with new brand platform

    Part of a broader strategy to attract younger consumers, “Engineered for Whatever” leverages dark humor and grit to show off the brand’s gear.

    By Peter Adams • Aug. 6, 2025
  • Three customers shop at a Target store.
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    Courtesy of Target
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    Retail buyers are reacting to tariffs with AI and early orders

    A Deloitte report found the industry is using the tech to navigate a shifting trade environment — and making holiday buys two months earlier than last year.

    By Aug. 6, 2025
  • Traffic to Simon malls is down along the US border, despite the weak dollar

    Otherwise, visits to the REIT’s malls are up slightly compared to last year, CEO David Simon told analysts.

    By Aug. 5, 2025
  • A store with pink neon signs featuring a Labubu toy monster on the front.
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    Robert Way via Getty Images
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    Labubus, Gen Z and the collection obsession

    The adorable tiny monster that’s taken over social media feeds speaks to a larger phenomenon of the need for trending trinkets.

    By Aug. 4, 2025
  • A large, lit-up sportswear store at night.
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    Courtesy of Adidas
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    Adidas poised to grab market share this year as Nike falters

    Shein, Uniqlo, Skechers and New Balance are also projected to broaden their share of the apparel space, according to GlobalData analysis.

    By Aug. 1, 2025
  • A woman in pink and white clothes lounges at a table covered in pink desserts and fruit.
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    Courtesy of Victoria's Secret
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    Victoria’s Secret’s Pink goes after Gen Z with LoveShackFancy collab

    The move builds on a larger effort to attract young shoppers by dedicating more in-store space to Pink and broadening that banner’s apparel assortment.

    By Tatiana Walk-Morris • July 31, 2025
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    Kendall Davis/Retail Dive
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    Podcast

    The Backroom: What’s next for Target?

    Join Retail Dive reporters Daphne Howland and Dani James for a discussion about the mass retailer’s unique history, the ups and downs of its differentiation, and where it may be headed.

    By Retail Dive Staff • July 31, 2025
  • Samuel L. Jackson for Adidas Originals
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    Courtesy of Adidas
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    Adidas braces for $230M tariff hit in the back half of the year

    Nevertheless, the sportswear giant maintained its outlook and said it has yet to see consumer demand weaken.

    By July 30, 2025
  • Person sits on a couch shopping on an iPad next to a Christmas tree.
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    Anchiy via Getty Images
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    Shoppers to go into credit card debt, use BNPL to afford the holidays

    U.S. consumers aren’t shifting away from spending, but they are strategically approaching how to afford purchases, according to a new report. 

    By Tatiana Walk-Morris • July 29, 2025
  • People walking toward a Macy's store.
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    Daphne Howland/Retail Dive
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    Macy’s brings back ‘Black Friday in July’ sale

    In addition to deals on clothing, accessories and beauty products, the department store is also dropping a curated selection of holiday items.

    By Howard Ruben • July 25, 2025
  • Mattel recently opened the first Uno Social Club in Las Vegas at the Palms Casino Resort.
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    Courtesy of Mattel
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    Mattel to keep roughly half of US toys below $20

    Even as net sales fell 6% in Q2, the company’s CEO doesn’t see consumers as any more price sensitive compared to a year ago.

    By July 25, 2025
  • Klarna payments.
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    Courtesy of Klarna
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    Klarna users can now list past purchases on Poshmark

    The two companies are offering Posh Credit to first-time Klarna users ahead of the back-to-school shopping season.

    By July 24, 2025
  • Students with backpacks and an adult are walking toward the side of a yellow school bus. The bus doors are open and students are going inside the bus.
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    stockbusters via Getty Images
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    Back-to-school shoppers avoiding price hikes by reusing supplies, buying cheaper brands

    Most consumers said higher prices are impacting their choices this year, according to a new ICSC report.

    By Tatiana Walk-Morris • July 24, 2025
  • People walking past and into a store.
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    Daphne Howland/Retail Dive
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    Target unveils ‘Back-to-School-idays’ savings event

    The mass retailer is bringing back in-store personalization services for select gear and building on previous Circle Week school discounts. 

    By July 22, 2025
  • A person's hand types on a keyboard while the other hand holds a credit card.
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    Poike via Getty Images
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    AI shopping assistants have a trust problem

    Skepticism about the tech is a major barrier to its adoption, as it ranks among the least trusted sources for shopping information, according to a new report.

    By Tatiana Walk-Morris • July 22, 2025
  • person bends over and picks up a stack of packages from a porch step
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    SDI Productions via Getty Images
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    Consumer ire over delivery mishaps shifts from shippers to merchants

    E-commerce retailers are struggling to meet consumers’ rising expectations for faster delivery, according to InsureShield Shipping Insurance.

    By Michael Brady • July 22, 2025
  • A customer walks down a grocery aisle.
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    Scott Olson via Getty Images
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    Consumer sentiment edges up on expectations inflation will cool

    Recent stability in consumer sentiment coincides with mixed signals on employment and retail sales.

    By Jim Tyson • July 21, 2025
  • Two people stand together in a cream-colored room by a table.
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    Courtesy of E.l.f. Beauty
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    Column

    The Weekly Closeout: Rhode’s road to growth and department store sales wobble

    The Hailey Bieber-founded beauty brand could soon reach $500 million, while the department store sector fell in June.

    By Retail Dive Staff • July 18, 2025
  • A Target storefront with the company's signature red color scheme and bullseye logo
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    Courtesy of Target
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    Target to stop price matching retailers

    The company will no longer match pricing for identical items at places such as Walmart and Amazon.

    By July 18, 2025