Consumer Trends


  • Hasbro's Blooms by Play-Doh for adults
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    Courtesy of Hasbro
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    Hasbro debuts Play-Doh for adults

    The toy company is entering adult crafting and home decor with the launch of Blooms by Play-Doh.

    By July 9, 2026
  • a young student with ponytails has their back to the camera and is facing a wall of shelves with multicolor books
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    Olha Romaniuk via Getty Images
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    Back-to-school shoppers head to mass merchants, department stores

    Consumers are worried about their personal finances and plan to shop accordingly as value and affordability steer the market, according to Deloitte.

    By Lara Ewen • July 9, 2026
  • Trendline

    Retail's quest to improve the customer experience

    From new store concepts to AI-enabled offerings, retailers are constantly shifting their approach to better cater to shopper needs.

    By Retail Dive staff
  • An aerial view of people shopping at a thrift store. They are looking through ailes of shirts.
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    Justin Sullivan via Getty Images
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    Thrifting, consumer habits may help shift textile recycling challenges

    A resurgence of secondhand shopping, new sorting methods and policy initiatives are all poised to help shift the needle on textile waste, speakers at a NERC webinar said.

    By Megan Quinn • July 9, 2026
  • Kohl's Deal Bar
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    Permission granted by Kohl's
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    Kohl’s prices thousands of back-to-school items under $25 as consumers look for deals

    The season could be a critical test for the struggling department store, whose years-long turnaround has failed to gain much traction.

    By July 8, 2026
  • An adult and two children shopping for school supplies.
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    Getty Images
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    Staples, Dollar General tout 2025 pricing for back-to-school sales

    Both retailers highlighted dozens of products priced at $1 and under, with teachers getting extra discounts.

    By July 7, 2026
  • A gold mall interior features many high-end luxury storefronts.
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    Lauren DeCicca via Getty Images
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    For luxury, the in-store experience still reigns

    Aspirational clients ultimately want human interactions and unique experiences from luxury brands.

    By Kristen Doerer • July 7, 2026
  • A person filling up their car at a gas pump.
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    Getty Images
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    Amazon, J.C. Penney dangle gas-related deals ahead of July 4

    At the e-commerce giant, the savings are only for Prime members, while at the department store customers can trade a gas receipt for $10 off.

    By June 30, 2026
  • Two customers holding Sanrio plushies from the Times Square store.
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    Courtesy of Miniso
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    Adult women are driving toy industry growth

    Meanwhile, social media is influencing the segment, fueled by ASMR content and unboxing videos. 

    By June 30, 2026
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    Justin Sullivan via Getty Images
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    Consumer sentiment rises from record low on prospect of lower inflation

    “Inflation likely peaked in May as the worst of the war in Iran energy shock hit consumers,” Navy Federal Credit Union Chief Economist Heather Long said.

    By Jim Tyson • June 30, 2026
  • A large cardboard box sits on a welcome mat on the front porch of a house.
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    Courtesy of Amazon
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    Amazon’s Prime Day drives online sales in the US up 9.3%

    E-commerce spend during this year’s earlier June dates reached $26.4 billion, according to Adobe data.

    By June 29, 2026
  • The interior of a busy shopping mall.
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    Getty Images
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    Consumer spending rises as inflation speeds up to three-year high

    Traders in interest rate futures see 80% odds that the Federal Reserve will raise the federal funds rate by at least a quarter percentage point by the end of this year.

    By Jim Tyson • June 29, 2026
  • A Sephora store.
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    Daphne Howland/Retail Dive
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    Sephora introduces store quiet hours

    The beauty retailer will lower music and screen displays during specific hours following a successful store pilot across eight markets.

    By June 25, 2026
  • A quotation mark on a blue background.
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    Kendall Davis/Retail Dive
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    Podcast

    The Backroom: The weight-loss era is not just about selling clothes

    Liza Amlani, principal at Retail Strategy Group, joins us to discuss how retailers and brands can successfully grapple with what she calls “fit volatility.”

    By Retail Dive Staff • June 25, 2026
  • A person holds a shopping basket full of items.
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    Courtesy of Target
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    Target launches back-to-school season — and the first test of its turnaround

    The retailer is debuting limited-edition collabs, savings on its loyalty program and a refreshed assortment as it competes with Amazon's Prime Day on summertime deals.

    By June 24, 2026
  • Charli XCX for Coach
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    Courtesy of Coach
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    Coach unites celebrities, Gen Z storytelling under new brand platform

    Developed with Gen Z input, &Coach tries to break from fixed luxury campaign narratives to focus on co-authorship.

    By Peter Adams • June 17, 2026
  • Seniors with shopping carts walk down a grocery aisle.
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    Mario Tama via Getty Images
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    Consumer sentiment rises from 4-month slump as gas prices fall

    Consumers are “still seeing a lot of risks on the horizon,” according to Joanne Hsu, director of consumer surveys at the University of Michigan.  

    By Jim Tyson • June 15, 2026
  • Close up of man with shopping basket buying groceries at the store.
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    Drazen Zigic via Getty Images
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    Consumer pain worsens as inflation hits 3-year high

    Ending the Iran war could help ease the pressure, but the worst is likely still to come for categories like food, according to economists.

    By June 10, 2026
  • A customer presses the image of the ChatGPT app on their phone.
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    Getty Images
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    Why marketers must rethink loyalty as AI reshapes consumer connections

    Over half of consumers are comfortable filtering their brand communications entirely through AI, according to research from Gale.

    By Peter Adams • June 10, 2026
  • A green store banner says "Dollar Tree" against a hazy blue sky.
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    Daphne Howland/Retail Dive
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    Beauty shoppers are hunting for value. Dollar stores are ready.

    The category — which continued to grow in Q1 — has become more relevant to Dollar Tree in recent years, the retailer’s chief merchant told Retail Dive.

    By June 10, 2026
  • Teams face off in Adidas' 'Backyard Legends' creative
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    Courtesy of Adidas
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    Deep Dive

    Nike and Adidas take their rivalry to the World Cup. Who will win?

    The brands are both at a crossroads, and their campaign centerpieces play up soccer bona fides alongside the sport’s stars and other pop icons.

    By Chris Kelly • June 9, 2026
  • U.S. military veteran Capt. Gary Neuger appears in a Jeep ad
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    Courtesy of Stellantis
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    Deep Dive

    How brands are celebrating 250 years of America amid political polarization

    Major marketers looking to engage U.S. consumers around the milestone must prove their bona fides or risk looking like bandwagoners.

    By Chris Kelly • June 8, 2026
  • The exterior of a Five Below store during the daytime with a blue sky
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    Courtesy of Five Below
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    Five Below nixes ‘Five Beyond’ store section

    The retailer — which reported a 32% sales bump for Q1 thanks to viral squishy toys — moved the higher-priced inventory in line with the rest of the store.

    By June 4, 2026
  • Ulta storefront
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    Daphne Howland/Retail Dive
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    Ulta’s prestige beauty shines despite consumer pressure

    The retailer's sales jumped 11% in Q1 with the help of higher-end offerings. Meanwhile, the company is plotting an experiential store in New York City.

    By June 3, 2026
  • A Dollar General sign and brick storefront on a cloudy day with the company's signature black on yellow logo
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    Permission granted by Dollar General
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    Dollar General sales soar as customers trade down at ‘accelerated’ rate

    The discount retailer’s Q1 sales jumped 3.4% as rural shoppers see an outsized impact from increased gas prices.

    By June 2, 2026
  • Amazon Prime Dates for 2026.
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    Courtesy of Amazon
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    Amazon reveals Prime Day dates

    The e-commerce company moved the event to June, and is encouraging shoppers to use its Alexa for Shopping AI tech.

    By June 2, 2026