Consumer Trends


  • A red Levi's tab sign against a bright blue sky.
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    Daphne Howland/Retail Dive
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    Column

    The Weekly Closeout: Levi’s adds Target vet to board, plus more Black Friday ‘standouts’

    Jeffrey Jones, a former chief marketer at Target, will join the apparel maker in January. Meanwhile, analysts called out On and Hoka as big winners from the sale season.

    By Retail Dive Staff • Dec. 19, 2025
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    Courtesy of TikTok
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    TikTok Shop is driving social commerce growth

    The platform’s sales are forecast to surpass $20 billion next year, and reach over $30 billion in 2028, according to Emarketer.

    By Tatiana Walk-Morris • Dec. 18, 2025
  • Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
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    Kaarin Moore/Retail Dive
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    Run retail run

    Over 54,000 runners recently participated in the Chicago Marathon, with some 1.7 million spectators lining the streets. They came to race — and to shop.

    By Dec. 18, 2025
  • People walking by Nordstrom's New York City store at the holidays.
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    Daphne Howland/Retail Dive
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    NRF expects ‘record’ number of Super Saturday shoppers

    Of those who plan to shop, nearly half will do so both online and in stores, with department stores and discount retailers among the top destinations.

    By Dec. 17, 2025
  • The inside of an apparel store, with clothes hanging on a rack underneath a sign that reads "Toad Again."
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    Daphne Howland/Retail Dive
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    Are secondhand sales beefing up this little retail segment?

    Wells Fargo economists suspect that sales of used items helped push sales at “miscellaneous retailers” up more than 8% in the last 10 months.

    By Dec. 17, 2025
  • In the foreground, there is a black quilted handbag. In the background is a blurred rack of clothing. It appears to be a clothing store.
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    Getty Images
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    Could digital product passports transform customer experience?

    Customer and product experiences are often separated, but digital product passports force “those two worlds to merge,” said Renascence Consulting CEO Aslan Patov.

    By Michael Brady • Dec. 16, 2025
  • A sign posted on a blue-painted clapboard building says "AE" and "Aerie" as clouds drift in a blue sky.
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    Daphne Howland/Retail Dive
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    Apparel sales on the rebound despite tariffs, consumer anxiety

    Several clothing retailers beat expectations in Q3, possibly fueled by consumers’ ongoing shift away from their pandemic-era wardrobes.

    By Dec. 16, 2025
  • Stressed hispanic man paying for a lot of christmas gifts
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    Combating the consumer ‘joy deficit’ this season

    Prices are high, shoppers are stressed out and anxiety-inducing marketing doesn’t help. Here’s what retailers can do instead.

    By Dec. 16, 2025
  • retail shopping fraud holidays Visa Mastercard
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    Kena Betancur via Getty Images
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    Consumer spending growth could slow in 2026

    Consumers will continue to drive the U.S. economy next year, but a softening labor market may dampen growth, according to Moody’s Ratings.

    By Dec. 15, 2025
  • People walking through a futuristic, neon-lit digital cityscape.
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    Adobe Stock

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    Sponsored by Facteus

    The retail visibility gap – and how verified spend closes it

    Your shoppers move fast. Lucky for you, so does Facteus data. See how real-world transaction data transforms strategic decision-making.

    By Andrew Donsbach • Dec. 15, 2025
  • White exterior of Anthropologie storefront in Washington, D.C., with sale signs
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    Dani James/Retail Dive
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    Column

    The Weekly Closeout: Consumers lean on BNPL and Walmart gets excited about Anthropologie

    Reliance on buy now, pay later services has ticked up during the holidays, and the big-box retailer is bringing Anthropologie to its headquarters. 

    By Retail Dive Staff • Dec. 12, 2025
  • AI assistant apps icons for OpenAI ChatGPT, Google Gemini and Anthropic Claude. are pictured on a smartphone screen.
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    Getty Images
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    Retailers band together to maintain customer relationships as third-party AI grows

    As more consumers turn to third-party AI tools in their shopping journeys, who owns that experience?

    By Kristen Doerer • Dec. 12, 2025
  • A shopper in a black tank top and white pants enters a Versace store in Chicago, Illinois.
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    Getty Images
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    Column

    The Weekly Closeout: Prada closes Versace deal and Somnigroup offers to buy a supplier

    Capri Holdings completed a sale of the fashion brand for nearly $1.4 billion, and Somnigroup seeks to acquire Leggett & Platt.

    By Retail Dive Staff • Dec. 5, 2025
  • A range of colored bottles and boxes from skin care brand Versed for sale at Target.
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    Cara Salpini/Retail Dive
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    Mass market beauty sales growth is outpacing prestige

    The beauty category is a bright spot in an otherwise challenging year for retailers, with one-third of consumers planning to shop the category this holiday.

    By Howard Ruben • Dec. 5, 2025
  • Grocery products.
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    Courtesy of Walmart
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    Private label’s allure transcends income levels

    Consumers with household incomes above $100,000 are becoming more likely to buy store-brand groceries as they look to save, Alvarez & Marsal found.

    By Sam Silverstein • Dec. 2, 2025
  • White exterior of Anthropologie storefront in Washington, D.C., with sale signs
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    Dani James/Retail Dive
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    BNPL drives over $1B in online spend on Cyber Monday

    Overall spending on the digital shopping day topped $14 billion in the U.S., per Adobe Analytics. Shopify also touted record sales despite technical difficulties.

    By Dec. 2, 2025
  • Crowds in front of Mall of America on Black Friday
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    Courtesy of Mall of America
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    Winners and losers of Black Friday 2025

    Online discounts were flat year over year. However, some retailers won with exclusive giveaways that enticed customers into stores.

    By Nov. 29, 2025
  • A Free People clothing store in New York City.
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    Daphne Howland/Retail Dive
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    Urban Outfitters expects highly promotional holiday

    Traffic, sales and profits surged in Q3, but now customers are waiting on discounts. “They know that the promotions are coming,” CEO Dick Hayne said.

    By Nov. 26, 2025
  • Artificial trees from the National Tree Company.
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    Permission granted by National Tree Company
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    Can artificial Christmas tree companies spruce things up for next year?

    No one wanted to put tariffs on Christmas, says the National Tree Company CEO. But what happens when your raw materials are made outside the U.S.?

    By Nov. 25, 2025
  • Value City Furniture owner files for bankruptcy citing housing crisis

    American Signature Inc. plans to close 33 stores in Chapter 11 and expects to enter into a stalking horse purchase agreement with current equity holders.

    By Nov. 24, 2025
  • Woman sits on couch typing on laptop.
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    Getty Images
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    Almost all Gen Zers plan to shop Black Friday week

    While average spending is down, participation in the event is up across generations, an encouraging sign for the blockbuster holiday.

    By Tatiana Walk-Morris • Nov. 24, 2025
  • Khalid at Urban Outfitters LA Holiday Preview
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    Courtesy of Urban Outfitters
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    Deep Dive

    How Gen Z is reshaping holiday marketing — and what brands can do about it

    The cohort’s reliance on social media and influencers for product discovery remains, while new levels of comfort with retail media and AI take shape.

    By Jessica Hammers • Nov. 24, 2025
  • Two people shopping for a holiday gift in a small business.
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    Getty Images
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    Sponsored by Kinetic Business

    Black Friday vs Small Business Saturday

    Black Friday is a consumer-oriented race for the best deals, while Small Business Saturday is a celebration of community. Get to know the nuances of both events.

    By David Oliveira, Kinetic Chief Revenue Officer • Nov. 24, 2025
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    Sponsored by Kinetic Business

    Small business budget planning: integrating technology for growth

    Budget planning is a continuous strategic process, not a one-time chore. Businesses failing to embrace this process risk falling behind.

    Nov. 24, 2025
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    Kendall Davis/Retail Dive
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    Podcast

    The Backroom: Tariffs tee up unique holiday season for retail

    Retail Dive touches base with Supply Chain Dive to examine how shifts in U.S. tariff rates have affected the industry ahead of its most important quarter.

    By Retail Dive Staff • Nov. 20, 2025