Consumer Trends


  • A person filling up their car at a gas pump.
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    Amazon, J.C. Penney dangle gas-related deals ahead of July 4

    At the e-commerce giant, the savings are only for Prime members, while at the department store customers can trade a gas receipt for $10 off.

    By June 30, 2026
  • Two customers holding Sanrio plushies from the Times Square store.
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    Courtesy of Miniso
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    Adult women are driving toy industry growth

    Meanwhile, social media is influencing the segment, fueled by ASMR content and unboxing videos. 

    By June 30, 2026
  • Trendline

    Retail's quest to improve the customer experience

    From new store concepts to AI-enabled offerings, retailers are constantly shifting their approach to better cater to shopper needs.

    By Retail Dive staff
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    Justin Sullivan via Getty Images
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    Consumer sentiment rises from record low on prospect of lower inflation

    “Inflation likely peaked in May as the worst of the war in Iran energy shock hit consumers,” Navy Federal Credit Union Chief Economist Heather Long said.

    By Jim Tyson • June 30, 2026
  • A large cardboard box sits on a welcome mat on the front porch of a house.
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    Courtesy of Amazon
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    Amazon’s Prime Day drives online sales in the US up 9.3%

    E-commerce spend during this year’s earlier June dates reached $26.4 billion, according to Adobe data.

    By June 29, 2026
  • The interior of a busy shopping mall.
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    Getty Images
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    Consumer spending rises as inflation speeds up to three-year high

    Traders in interest rate futures see 80% odds that the Federal Reserve will raise the federal funds rate by at least a quarter percentage point by the end of this year.

    By Jim Tyson • June 29, 2026
  • A Sephora store.
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    Daphne Howland/Retail Dive
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    Sephora introduces store quiet hours

    The beauty retailer will lower music and screen displays during specific hours following a successful store pilot across eight markets.

    By June 25, 2026
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    Kendall Davis/Retail Dive
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    Podcast

    The Backroom: The weight-loss era is not just about selling clothes

    Liza Amlani, principal at Retail Strategy Group, joins us to discuss how retailers and brands can successfully grapple with what she calls “fit volatility.”

    By Retail Dive Staff • June 25, 2026
  • A person holds a shopping basket full of items.
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    Courtesy of Target
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    Target launches back-to-school season — and the first test of its turnaround

    The retailer is debuting limited-edition collabs, savings on its loyalty program and a refreshed assortment as it competes with Amazon's Prime Day on summertime deals.

    By June 24, 2026
  • Charli XCX for Coach
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    Courtesy of Coach
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    Coach unites celebrities, Gen Z storytelling under new brand platform

    Developed with Gen Z input, &Coach tries to break from fixed luxury campaign narratives to focus on co-authorship.

    By Peter Adams • June 17, 2026
  • Seniors with shopping carts walk down a grocery aisle.
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    Mario Tama via Getty Images
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    Consumer sentiment rises from 4-month slump as gas prices fall

    Consumers are “still seeing a lot of risks on the horizon,” according to Joanne Hsu, director of consumer surveys at the University of Michigan.  

    By Jim Tyson • June 15, 2026
  • Close up of man with shopping basket buying groceries at the store.
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    Drazen Zigic via Getty Images
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    Consumer pain worsens as inflation hits 3-year high

    Ending the Iran war could help ease the pressure, but the worst is likely still to come for categories like food, according to economists.

    By June 10, 2026
  • A customer presses the image of the ChatGPT app on their phone.
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    Getty Images
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    Why marketers must rethink loyalty as AI reshapes consumer connections

    Over half of consumers are comfortable filtering their brand communications entirely through AI, according to research from Gale.

    By Peter Adams • June 10, 2026
  • A green store banner says "Dollar Tree" against a hazy blue sky.
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    Daphne Howland/Retail Dive
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    Beauty shoppers are hunting for value. Dollar stores are ready.

    The category — which continued to grow in Q1 — has become more relevant to Dollar Tree in recent years, the retailer’s chief merchant told Retail Dive.

    By June 10, 2026
  • Teams face off in Adidas' 'Backyard Legends' creative
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    Courtesy of Adidas
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    Deep Dive

    Nike and Adidas take their rivalry to the World Cup. Who will win?

    The brands are both at a crossroads, and their campaign centerpieces play up soccer bona fides alongside the sport’s stars and other pop icons.

    By Chris Kelly • June 9, 2026
  • U.S. military veteran Capt. Gary Neuger appears in a Jeep ad
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    Courtesy of Stellantis
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    Deep Dive

    How brands are celebrating 250 years of America amid political polarization

    Major marketers looking to engage U.S. consumers around the milestone must prove their bona fides or risk looking like bandwagoners.

    By Chris Kelly • June 8, 2026
  • The exterior of a Five Below store during the daytime with a blue sky
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    Courtesy of Five Below
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    Five Below nixes ‘Five Beyond’ store section

    The retailer — which reported a 32% sales bump for Q1 thanks to viral squishy toys — moved the higher-priced inventory in line with the rest of the store.

    By June 4, 2026
  • Ulta storefront
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    Daphne Howland/Retail Dive
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    Ulta’s prestige beauty shines despite consumer pressure

    The retailer's sales jumped 11% in Q1 with the help of higher-end offerings. Meanwhile, the company is plotting an experiential store in New York City.

    By June 3, 2026
  • A Dollar General sign and brick storefront on a cloudy day with the company's signature black on yellow logo
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    Permission granted by Dollar General
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    Dollar General sales soar as customers trade down at ‘accelerated’ rate

    The discount retailer’s Q1 sales jumped 3.4% as rural shoppers see an outsized impact from increased gas prices.

    By June 2, 2026
  • Amazon Prime Dates for 2026.
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    Courtesy of Amazon
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    Amazon reveals Prime Day dates

    The e-commerce company moved the event to June, and is encouraging shoppers to use its Alexa for Shopping AI tech.

    By June 2, 2026
  • A shopper looking at an item in a grocery store.
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    Getty Images
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    Mass retailers draw level with supermarkets as primary grocery destinations

    People have become just as likely to cite a retailer like Walmart or Target as a supermarket when asked where they spend most of their food budget, according to data from FMI.

    By Sam Silverstein • June 2, 2026
  • An dark blue oval sign in white capital letters spellig "Old Navy" sticks out from a white building.
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    Daphne Howland/Retail Dive
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    Fashion misses at Old Navy spell trouble for Gap Inc.

    Internal flubs, not customer malaise, were the cause and have been addressed, Gap Inc. CEO Richard Dickson said Thursday. But is competition from off price a growing problem for the value brand?

    By May 29, 2026
  • A person carrying a tote bag looks at items on a grocery store shelf
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    Brandon Bell via Getty Images
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    Consumer sentiment falls to new low; cost of living ‘first-order’ worry

    A sustained rise in long-run inflation expectations would likely increase the odds that the Federal Reserve will raise interest rates.

    By Jim Tyson • May 29, 2026
  • A Dollar Tree store with a large green and white sign above the entrance, located in a shopping center. The building has a beige exterior with green trim and large windows displaying promotional signs. Several parked cars are visible in the foreground, and a leafless tree stands on the left side of the image under a clear blue sky.
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    Alamy
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    Dollar Tree CEO: ‘Our model is built for environments like this’

    Customers are shopping the discount retailer with a focus on affordability, convenience and trip efficiency to stretch their budgets.

    By May 29, 2026
  • A green and red brick Dick's storefront with trees in the foreground.
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    Courtesy of Dick's Sporting Goods
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    Another strong quarter for Dick’s quells some Foot Locker fears

    The Foot Locker business posted its first positive comps since late 2024 and the company raised guidance for both banners.

    By May 27, 2026
  • Two customers with long dark hair standing in the beauty section of a Walmart store
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    Courtesy of Walmart
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    Target, Walmart vie for beauty customers

    The retailers are investing in ways to court beauty consumers away from specialty retailers, trying new staffing models and remixing the merchandising assortment.

    By May 27, 2026