Consumer Trends


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    Why customers are fed up with AI chatbots

    Few things will cause a customer to immediately request — or demand — a live agent like a bot that misunderstands them.

    By Matt Vartabedian • Oct. 22, 2026
  • Actress Zendaya posing on white sandy floor wearing black jacket, tank top and athletic sneakers
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    Courtesy of On's Q2 2025 image library
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    Teen spending up 6% as they trade athletic apparel for fashion

    While footwear was down and traditional athletic brands lost share, Target and brands including On gained ground, per a survey from Piper Sandler.

    By Lara Ewen • Oct. 21, 2026
  • Trendline

    How artificial intelligence is shaping retail

    More retailers are leaning on AI as a tool, tapping into the tech to improve customer service and support supply chain functions.

    By Retail Dive staff
  • A red bullseye logo with the word Target underneath decorates a storefront against a bright blue sky with puffy white clouds.
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    Daphne Howland/Retail Dive
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    Target touts holiday bargains as consumers stress out about their finances

    The offer includes what the mass merchant calls “luxe-for-less gifting.” But with apparel and home in turnaround mode, its strongest category is toys.

    By • Oct. 21, 2026
  • People walking around a store that is decorated for the winter holidays.
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    Daphne Howland/Retail Dive
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    Shoppers expect less for more this holiday season. That could mean a sales decline.

    Some of the latest projections suggest spending could drop, but even those that predict growth recognize consumers are pressured.

    By • Oct. 20, 2026
  • People walking around a store that is decorated for the winter holidays.
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    Daphne Howland/Retail Dive
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    NRF forecasts 4.2% holiday sales growth, muted seasonal hiring

    Spending may top $1 trillion as consumers grapple with higher prices.

    By • Oct. 19, 2026
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    Permission granted by Marqeta
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    Sponsored by Marqeta

    Why retail is positioned to win the flexible credential opportunity

    Shoppers juggle debit, credit and BNPL. Here’s why retail is poised to win with one flexible card.

    Oct. 19, 2026
  • Halloween decorations and costumes.
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    Halloween without candy? What shoppers are cutting from budgets this year

    Nearly two-thirds of shoppers plan to skip some purchases this year, including staple items like costumes and candy, a new LendingTree survey finds.

    By Tatiana Walk-Morris • Oct. 16, 2026
  • A Target storefront exterior
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    Dani James/Retail Dive
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    Moody’s upgrades retail and apparel outlook as tariffs ease

    The firm now expects “solid household finances” to lead to more stability in the sector, although rising energy costs and geopolitical risks are still a factor.

    By Lara Ewen • Oct. 14, 2026
  • People, cars and buildings on a busy city corner.
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    Daphne Howland/Retail Dive
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    Where has the aspirational luxury consumer gone?

    High-end brands have raised their prices in the post-pandemic economy. They’re selling less in part because fewer consumers can afford them.

    By • Oct. 13, 2026
  • A group of people in grey sweatpants and hoodies pose inside a hair salon.
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    Courtesy of Nike
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    Deep Dive

    Gen Z, Gen Alpha and the AI-ificiation of retail this holiday season

    AI is “rewiring” the brains of today’s youth, at the same time that they’re craving physical experiences. Can retailers strike the right balance?

    By • Oct. 13, 2026
  • A person wearing a blue shirt reaches for cilantro in a grocery produce section.
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    Brandon Bell via Getty Images
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    Tariffs pushed up consumer goods prices by 2.9 percentage points: NY Fed

    Consumer expectations for inflation rose for the second straight month to the highest level since May, the University of Michigan said Friday.

    By Jim Tyson • Oct. 12, 2026
  • People walking around a city, a buggy in the middle of the intersection.
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    Daphne Howland/Retail Dive
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    Nearly half of shoppers are worried about affording holiday gifts this year

    Concerns about the job market, as well as personal and household debt, are affecting how much consumers plan to spend this season, per an ICSC report.

    By Tatiana Walk-Morris • Oct. 9, 2026
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    Online spend during Amazon’s Prime Big Deal Days neared $10B in the US

    The retailer’s two-day event drove sales at multiple stores including Walmart as consumers hunted for bargains and discounts ahead of the holiday rush.

    By Lara Ewen • Oct. 9, 2026
  • A variety of colorful and warm knitted gloves and mittens are on display at a market stall. The gloves and mittens are made from wool and feature various patterns and designs.
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    What the Super El Niño means for retail

    The phenomenon, which shakes up normal weather patterns, will be the most intense on record, with varying impacts on consumers and brands.

    By • Oct. 6, 2026
  • Spirit Halloween storefront.
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    The image by Mike Mozart is licensed under CC BY 2.0
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    Halloween spending creeps up this year

    While budgets for the holiday increase, one in five shoppers plan to use buy now, pay later or other financing services, according to Deloitte.

    By Tatiana Walk-Morris • Oct. 5, 2026
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    How GLP-1 users are forcing retailers to rethink everything

    Wide adoption of the medication has changed consumer behavior — from how shoppers think about sizing, to how they shop online. Can retail keep up? 

    By • Oct. 5, 2026
  • Teyana Taylor lounges in a black leather chair as part of a photograph for Revolve Magazine.
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    Courtesy of Revolve Group
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    Column

    The Weekly Closeout: Revolve debuts magazine and Cato closes 120 stores

    The fashion retailer wants to connect more deeply with shoppers through a print publication. Meanwhile, the specialty apparel brand is accelerating closures.

    By Retail Dive Staff • Oct. 2, 2026
  • A person wearing jeans and a sweater holds a credit card over a laptop, with a blurry holiday tree in the background.
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    Consumer AI use a boon for the holidays as AI traffic doubles

    Consumers using AI engage with brands’ offers at a higher rate than non-AI traffic and generate more revenue per visit, a survey from Adobe found.

    By Matt Vartabedian • Oct. 1, 2026
  • Shoppers look through a store closing sale at Macy's.
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    Cara Salpini/Retail Dive
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    Consumer confidence sags to 12-year low, eroded by inflation, job anxiety

    Inflation will probably not slow to the Federal Reserve’s 2% target until 2028, New York Fed President John Williams predicted.

    By Jim Tyson • Oct. 1, 2026
  • Common Cents Act pennies merchants cash
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    Senate passes Common Cents bill

    The measure to provide merchants a cash rounding framework and to formally phase out the penny now heads to the White House.

    By Justin Bachman • Sept. 30, 2026
  • Target store in Bridgehampton
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    Permission granted by Target
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    Target cuts prices as consumer sentiment sours

    With the holiday season ramping up, the mass retailer reduced pricing on nearly 2,000 home and apparel products.

    By • Sept. 29, 2026
  • A person is seen shopping at a grocery store.
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    Spencer Platt via Getty Images
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    Inflation slams consumer sentiment to 4-month low

    Despite their dimming sentiments toward inflation and business conditions, consumers have shown no sign of cutting spending.

    By Jim Tyson • Sept. 29, 2026
  • People walking by Nordstrom's New York City store at the holidays.
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    Daphne Howland/Retail Dive
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    Retailers, consumers both on edge as the holidays approach

    Shoppers will find lean inventories this season as they scour stores for the right items at the right price — and the hunt has already begun.

    By • Sept. 29, 2026
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    Courtesy of Walmart
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    Walmart CEO addresses dynamic pricing concerns

    John Furner issued a letter attempting to dispel pricing concerns about digital shelf labels and Sparky, but some say a Walmart patent leaves the door open.

    By • Sept. 28, 2026
  • A woman shops on her computer in front of a Christmas tree.
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    Consumers aren’t just buying gifts this holiday season. They’re stocking up on essentials.

    Total online spend in the U.S. will top $275 billion, according to Adobe, but many will use seasonal deals to stockpile necessities. 

    By Lara Ewen • Sept. 28, 2026