Marketing: Page 150


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    Macy's
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    Macy's plans pop-ups to amplify discovery

    The retailer's "The Market @ Macy's" concept resembles New York City's Story, Chicago's Pop Box and Nordstrom's "Pop-In" efforts. 

    By Feb. 6, 2018
  • Pirch launching high-end shop-in-shops

    The appliance company's THG Paris boutiques will open in three Southern California showrooms this spring, and will likely attract consumers despite the company's new pivot to the construction and design trades.

    By Feb. 6, 2018
  • A woman puts clothing into an RFID self-checkout kiosk Explore the Trendline
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    Thai Liang Lim via Getty Images
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    Trendline

    How retailers are thinking about in-store experience

    Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

    By Retail Dive staff
  • Deep Dive

    The final score: Meet the advertising winners and losers from Super Bowl 2018

    Advertising's big night included some surprises, celebrity hijinks and, yes, a win for Amazon's Alexa. 

    By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Feb. 5, 2018
  • Opinion

    What does ‘mobile’ actually mean in the affiliate world?

    Determining the best strategy for a company requires defining what "mobile" means for your business, writes Acceleration Partners's Matthew Wool.

    By Matthew Wool • Feb. 5, 2018
  • Macy's launches 'modest' apparel line

    The "Verona" collection springs from the department store's minority- and women-owned business development program founded in 2011 to further vendor diversity.

    By Feb. 5, 2018
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    Kendall Davis/Retail Dive
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    Deep Dive

    30 minutes with retail’s top executives

    In this executive interview series, Retail Dive talks with industry thought leaders about everything from marketing strategy to in-store technology and the future of retail. 

    By Retail Dive Staff • Updated April 21, 2022
  • Guess shares sink over sexual harassment claim

    Former "Guess Girl" Kate Upton tweeted the explosive claim as the company introduced a new brand rep, Jennifer Lopez.

    By Feb. 2, 2018
  • Deep Dive

    Retail Therapy: How Nutella drove the French nutty

    Apparently starting a riot is simple: just drop the price of gooey chocolate hazelnut spread by 70% and shoppers will do the rest.

    By Feb. 2, 2018
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    Getty Images
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    Facebook ads cost 43% more in Q4 as users spent less time on site

    Several changes to which content users see are already having a significant impact on the social network.

    By Chantal Tode • Feb. 1, 2018
  • Amazon Treasure Truck rolls into Whole Foods parking lots

    After a debut in 2016 that kept its wheels rolling mostly in Seattle, Amazon is expanding the mobile retail pop-up nationwide.

    By Jan. 31, 2018
  • Deep Dive

    Why the Super Bowl is a touchdown for retail

    Grocery probably gained the most from the Eagles-Patriots matchup, but apparel sales and ad campaigns still scored. 

    By Jan. 31, 2018
  • Macy's exits Plenti loyalty program

    The multi-retailer program, run by American Express, is in discussions with the remaining partners about its future.

    By Jan. 31, 2018
  • Deep Dive

    Out of the ashes: 8 brands that found life after retail death

    Retail brands bought out of bankruptcy can have a second life as an e-tailer or a product label. But will the afterlife of these retailers last forever?

    By Jan. 30, 2018
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    Getty
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    Study: 63% of Americans say the Super Bowl is ill-suited for political messages

    Millennials are more open to controversial statements during the game, with 51% saying it's a "very appropriate" or "somewhat appropriate" venue.

    By Erica Sweeney • Jan. 30, 2018
  • Zara launches pop-up dedicated to digital sales

    The temporary store at Westfield Stratford in London features technology like RFID, mirrors that recommend products and mobile devices to speed ordering and returns.

    By Jan. 29, 2018
  • Apple woos retailers with new mobile features

    Merchants, including Lowe's, have been testing the new functions, including the long-awaited Business Chat and expanded ARkit capabilities.

    By Jan. 29, 2018
  • Deep Dive

    Retail Therapy: Ralph Lauren raises an overpriced torch to the Olympics

    Making the country’s Olympic uniforms has its benefits … like being able to charge $125 for a cotton bandana.

    By Jan. 25, 2018
  • Gap launches 'Logo Remix' collection with original film and music

    The brand is launching a nostalgia-heavy campaign ahead of the Grammys to remind consumers of its iconic place in Americana.

    By Erica Sweeney • Jan. 25, 2018
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    3 retail tech startups to watch

    Innovations involving messaging, augmented reality and AI took center stage at RILA's Retail CEO Forum this week, earning three young companies awards.

    By Jan. 24, 2018
  • Study: Political polarization, social activism cause major shift in customer loyalty

    Brand Keys found that the presidential election and its aftermath have created far more value-infused and complicated paths-to-purchase for consumers.

    By Erica Sweeney • Jan. 23, 2018
  • Why Nike, Mars and others are taking influencer marketing in-house

    More brands are shunning third parties and creating internal teams to gain greater control over campaigns and talent, according to a Digiday report.

    By Erica Sweeney • Jan. 23, 2018
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    Kendall Davis/Retail Dive
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    Podcast

    Conversational Commerce: 5 trends to watch in 2018

    The Retail Dive team huddled up in the podcast studio at NRF's Big Show to break down how the role of brands, technology and more will define the year ahead.  

    By Jan. 22, 2018
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    Abercrombie & Fitch
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    Abercrombie & Fitch launches unisex kids line

    The retailer's new "Everybody Collection" incorporates popular trends across genders, complete with a single size system.

    By Jan. 22, 2018
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    OSF Global Services
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    Sponsored by OSF Global Services

    How retail omnichannel delivers a cohesive, seamless journey

    Retail experiences can deliver a wow factor that can make buyers lives easier- further endearing them to a brand and increasing sales.  

    Jan. 22, 2018
  • Deep Dive

    Retail Therapy: Balenciaga brings back the 80s with $195 scrunchie

    As if that wasn’t enough, this week also delivered a $250 beer-concealing jacket and luxury outerwear for dogs.

    By Jan. 19, 2018