Marketing: Page 150
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Amazon, Home Depot, Walmart boast top-notch digital experiences
Big-box retailers have come a long way on digital — now nearly 70% offer barcode scanning through their apps, a new survey found.
By Dan O'Shea • Dec. 6, 2017 -
Sponsored by GroundTruth
How Cost Per Visit gives retailers the gift of innovation during the holiday rush
Increase store visits and deliver a more innovative shopping experience this holiday and beyond.
Dec. 6, 2017 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Deep Dive
The costs, and benefits, of the influencer economy
Influencers on social media have the power to control retail brand conversations and impact consumers' purchasing decisions. But what price are retailers paying to make these connections?
By Lara Ewen • Dec. 6, 2017 -
L'Occitane store redesign promotes 'multi-sensory' experience
The beauty retailer's immersive store is designed with the elements in mind, with hopes that shoppers engage with products on different levels.
By Dan O'Shea • Dec. 5, 2017 -
New Walgreens branding emphasizes distant past
The move comes just a day after rival CVS blasted into the future with the news it would acquire health insurer Aetna for $69 billion.
By Daphne Howland • Dec. 5, 2017 -
Patagonia: 'The president stole your land'
The outdoor retailer is taking a political stance, a move that has played well with customers in the past, by suing the administration over its recent reduction of protected lands.
By Daphne Howland • Dec. 5, 2017 -
Poor personalization cost businesses $756B last year
Retailers are facing a major conundrum — how to balance consumer frustration with bad recommendations and their fear of giving up personal info.
By Dan O'Shea • Dec. 4, 2017 -
Dive Awards
The Retail Dive Awards for 2017
The 2017 Retail Dive Awards recognize the industry’s top disruptors and innovators. These executives, companies and trends are transforming the industry and shaping the future.
By Corinne Ruff , Ben Unglesbee , Laura Heller , Cara Salpini • Dec. 4, 2017 -
Dive Awards
Store Concept of the Year: Sephora
In a retail landscape where experience is increasingly key to customer enjoyment, Sephora's store concepts are tech-heavy and service-oriented in a way many brick-and-mortar retailers haven't matched.
By Cara Salpini • Dec. 4, 2017 -
Swarovski launches AR app experience at holiday pop-up
Perfect's YouCam apps let mobile users virtually try on holiday-inspired makeup and crystal jewelry from the brand.
By Robert Williams • Dec. 4, 2017 -
Dive Awards
Disappointment of the Year: J. Crew
Amid a mass exodus of top executives this spring, J. Crew seems ill-prepared to find the way back to its core consumer base as the retailer struggles to fight off falling sales and a large debt load.
By Cara Salpini • Dec. 4, 2017 -
Study: 39% of marketers will increase influencer marketing budgets in 2018
Trends in the space are likely to include using a variety of types of influencers and leveraging the content to enhance other channels.
By Erica Sweeney • Dec. 4, 2017 -
GapKids teams up with Sarah Jessica Parker
The actress has brought her style chops to various brands at different price points, and the Gap spring collection will be available worldwide.
By Daphne Howland , Cara Salpini • Dec. 4, 2017 -
J.C. Penney cuts ties with Russell Simmons apparel
The Def Jam Recordings co-founder, who founded Argyleculture, is facing multiple allegations of sexual misconduct.
By Daphne Howland • Dec. 4, 2017 -
Deep Dive
These retailers are #crushingit on social this holiday season
It's prime time for retailers to get involved in the social scene. Here's who's doing it best — and how.
By Cara Salpini • Dec. 1, 2017 -
Gen Z is late to holiday shopping
One third of consumers in the age group don’t start holiday shopping until after Black Friday and 15% don’t start until after Dec. 15, according to a new study.
By David Kirkpatrick • Dec. 1, 2017 -
Wayfair Black Friday weekend sales soar 53%
The online furniture retailer is in the right place at the right time as furniture buying and selling moves online.
By Dan O'Shea • Nov. 30, 2017 -
Pottery Barn launches AR app for iOS
By bringing the app to iOS devices, the furniture retailer looks set to gain greater market exposure.
By Dan O'Shea • Nov. 30, 2017 -
Simon bridges online and brick-and-mortar with 'The Edit'
The effort to reach online customers recalls "In Real Life," from GGP and could be a boon for both the mall and online sellers.
By Daphne Howland • Nov. 30, 2017 -
Barnes & Noble looks to hold Black Friday momentum with '12 Days of Inspiration'
The company no doubt would like to avoid repeating its fourth quarter performance last year.
By Daphne Howland • Nov. 30, 2017 -
Deep Dive
Are Calvin Klein’s Amazon pop-ups dissing department stores?
Traditionally the brand releases exclusive collections through department store channels, but the partnership signals the apparel retailer is looking for new growth.
By Corinne Ruff • Nov. 29, 2017 -
Wayfair is dominating West Elm and Ikea on social media
The furniture e-tailer had the fastest-growing audience on social media among competitors during the week of Black Friday, according to a new study.
By Robert Williams • Nov. 29, 2017 -
Deep Dive
30 minutes with Sephora’s head of marketing
Deborah Yeh, SVP of marketing and brand at Sephora, gave Retail Dive a glimpse into three of the retailer's most dynamic marketing moves.
By Cara Salpini • Nov. 29, 2017 -
Abt Electronics sees a 15% holiday weekend sales jump
Single-store star Abt had a stellar start to the holiday season thanks to an emphasis on customer experience.
By Dan O'Shea • Nov. 28, 2017 -
Opinion
What retailers need to do right now to survive
As retailers drop like flies, shuttering stores and filing for bankruptcy, Lee Peterson of WD Partners outlines three key survival strategies.
By Lee Peterson • Nov. 28, 2017