Marketing: Page 150


  • Prime Day pushes back-to-school shopping forward by nearly 1 month, study finds

    An analysis suggests marketers might want to think about deploying their strategies earlier to get an edge on Amazon. 

    By Erica Sweeney • July 11, 2018
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    Fotolia
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    Report: Snapchat builds visual product search with links to Amazon

    In a potential swipe at Pinterest's Lens, hidden computer code on Snapchat reveals a feature to scan products and find them on the e-commerce giant's site.

    By Robert Williams • July 11, 2018
  • Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
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    Michael Kors / The Outcast agency
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    Michael Kors is first to test AR ads in Facebook news feed

    Sephora, Bobbi Brown, Pottery Barn and Wayfair, among other brands, will begin testing the new format later this summer.

    By Robert Williams • July 11, 2018
  • A new form of commerce: The shoppable novel

    As readers turn the pages of Riley Costello's latest work, they can shop for apparel and home goods featured in the story.

    By July 10, 2018
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    Retrieved from Amazon on July 12, 2017
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    Deep Dive

    9 things to watch for on Prime Day 2018

    The day has rocketed to the top shopping day of the third quarter, according to some data — and it's not just for Amazon customers anymore. 

    By July 9, 2018
  • Social commerce on the rise as more brands adopt shoppable content

    Nearly 66% of brands studied are now selling on social media as social shopping seems poised to take off, according to a report by GartnerL2.

    By July 8, 2018
  • Column

    Retail Therapy: Toys R Us evicts Geoffrey the Giraffe

    The giraffe was last spotted by a depressing line of empty shelves, waving goodbye before the toy store closed its doors for good.

    By July 6, 2018
  • Amazon reportedly working on a Toys R Us-like holiday catalog

    The e-commerce giant is hardly alone in seizing opportunity in the wake of the toy retailer's demise, but it's in a particularly good position for it. 

    By July 6, 2018
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    Retrieved from Amazon on July 05, 2018
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    Amazon unboxing 'unforgettable events' in Prime Day stunt

    Prime Day 2018 will last 36 hours — more time than ever for the company to corral more shoppers into its Prime ecosystem.

    By July 5, 2018
  • Shopify adds Shopgate as m-commerce platform for merchants

    The partnership lets merchants more easily develop a mobile app with digital wallets, code scanners and push notifications.

    By Robert Williams • July 5, 2018
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    Retrieved from Amazon on July 11, 2017
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    Prime Day officially starts July 16

    The event is a bit later and longer than previously — a full 36 hours this year — and includes deals at Whole Foods for the first time.

    By July 3, 2018
  • Walmart, P&G see their ads pulled under Facebook's new political labeling policy

    P&G's ad mentioned LGBTQ pride and its "commitment to inclusion," while Facebook reversed its decision on Walmart's ad for "bringing jobs back" to America.

    By Erica Sweeney • July 2, 2018
  • Study: Global chatbot market to grow 24.4% in next 4 years

    Still, the lack of awareness and standardization are major impediments to mainstream traction.

    By Robert Williams • July 2, 2018
  • A storefront with a blue screen seen through glass, with an Adidas logo on it.
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    Cara Salpini/Retail Dive
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    Adidas goes offline for influencer campaign

    The sportswear brand targeted popular influencers by personalizing billboards and the sides of buildings in New York and Los Angeles.

    By July 2, 2018
  • Snapchat expands commerce to influencers, partners with Kylie Jenner

    This comes after a tweet from the reality TV star in February caused Snap's stock to drop $1.3 billion.

    By Robert Williams • July 2, 2018
  • Nordstrom downgraded on margin, Rack pressures

    The note from Cowen analysts Monday, noting short-term concerns about investments and slow sales, is a perfect example of why the Nordstrom family wanted to take the retailer private.

    By July 2, 2018
  • Amazon, Alibaba drive retail's brand growth

    A sprawling study by BrandZ found that retail brands globally rose 35% in brand value, with e-commerce giants posting huge gains.

    By June 29, 2018
  • Column

    Retail Therapy: Nordstrom's baking ambitions come to light

    With baguettes and croissants that glow like an oven light, it seems the department store took French inspiration for its latest lamp line.

    By June 29, 2018
  • Pier 1 digs into turnaround plan as sales fall 9.2%

    The home goods retailer is working to improve its branding, stores, digital operations and supply chain — exactly what Pier 1 needs to do to catch up. 

    By June 28, 2018
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    Retrieved from Amazon on June 28, 2018
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    Amazon launches back-to-school shopping pages

    The online giant is one of the first retailers out of the gate this year in what is already shaping up to be a competitive back-to-school season.

    By June 28, 2018
  • What b8ta has figured out about retail

    The startup says it's unearthed a new purpose for brick and mortar. Its Macy's partnership provides a chance to scale but could test the limits of the concept.

    By June 28, 2018
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    Getty Images
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    EMarketer: Mobile makes up 70% of retailers’ digital ad spend

    The industry's investment in mobile ads is expected to rise 23.6% this year to $16.33 billion.

    By Robert Williams • June 27, 2018
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    Cara Salpini/Retail Dive
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    Column

    Reporter's Notebook: A quest for experiential retail

    Retail Dive's Cara Salpini spent three days wandering the streets of Manhattan, exploring some of the freshest store concepts in the city — and what makes them tick.

    By June 27, 2018
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    Retrieved from Apple on January 23, 2018
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    Shopping via voice gains momentum

    A new report found 26% of smart speaker users have purchased by voice command, and 16% make monthly purchases using the technology.

    By June 27, 2018
  • Nordstrom taps comedians in Anniversary Sale push

    The once-a-year midsummer tradition is all-important to loyal shoppers and more critically, to the department store's second quarter.

    By June 26, 2018