Marketing: Page 149
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Deep Dive
Why REI and Modcloth will close on Black Friday, and prosper
Not all retailers are open on Black Friday, nor should they be. There are benefits to both, particularly when it comes to branding.
By Cara Salpini • Nov. 21, 2017 -
Raysonho. (2016). "Saks Fifth Avenue in Toronto" [photograph]. Retrieved from Wikimedia Commons.
Saks launches gift-themed Messenger chatbot ahead of Black Friday
The offering could help the retailer reach young shoppers earlier in the buying journey than the typical customer service bot.
By Natalie Black (Koltun) • Nov. 20, 2017 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Foot Locker pumps up Nike partnership with new store concepts
The athletics retailer had its best day on Wall Street in years as analysts show confidence that it can hold its own.
By Daphne Howland • Nov. 20, 2017 -
Podcast
Conversational Commerce: Black Friday predictions for 2017
With a fierce price war brewing this season, in-store and mobile experiences will be critical differentiators for retailers not named Amazon, Moody's Charlie O'Shea told Retail Dive on the podcast.
By Corinne Ruff • Nov. 17, 2017 -
Deep Dive
Retail Therapy: Stranger Things sends sales upside down
Truth was stranger than fiction this week as a vintage sweatshirt from the hit Netflix series helped the Science Museum of Minnesota rake in big bucks.
By Cara Salpini • Nov. 17, 2017 -
Williams-Sonoma gets an edge in the augmented reality race
The home goods retailer acquired Outward, a 3-D imaging startup, in what looks to be a dedicated move toward using more of the tech.
By Dan O'Shea • Nov. 17, 2017 -
Calvin Klein opens holiday pop-ups with Amazon
Like Nike and Kohl's before it, Calvin Klein is forging a partnership that brings a host of challenges.
By Daphne Howland • Nov. 17, 2017 -
Study: Black Friday mobile shopping to jump 45% from 2015
Americans are forecast to spend 45 million hours on Android shopping apps alone during the holiday week.
By Robert Williams • Nov. 16, 2017 -
Nordstrom, Home Depot put Pinterest’s Pincodes in stores
Shoppers can use the app in brick-and-mortar locations to unlock content.
By David Kirkpatrick • Nov. 15, 2017 -
Robot manufacturer gains $17.5 million in funding
Bossa Nova Robotics gets a financial boost as it looks to leverage growing interest in robots for retail.
By Dan O'Shea • Nov. 15, 2017 -
Amazon, eBay start the clock on Black Friday deals
Amazon is making it really easy, especially for Prime members and voice users, to get discounts early. And eBay, unlike many, is price-matching from now through Cyber Monday.
By Daphne Howland • Nov. 15, 2017 -
50% of store associates say shoppers have better tech tools
Consumers aren't the only ones who think store associates could use a little mobile help — store associates feel the same way, according to a new survey.
By Dan O'Shea • Nov. 14, 2017 -
Costco outpaces Walmart, Jet and Amazon on grocery delivery ad clicks
After a reluctant entry into the market, the club store earned 11.4% of all hits on searches related to the service, placing it second behind Instacart during a recent two-week span.
By Jeff Wells • Nov. 14, 2017 -
Alibaba flaunts AI-powered touchscreen on Singles Day
The e-commerce giant debuted "FashionAI" in stores on the big shopping day to help consumers with clothing and style recommendations.
By Dan O'Shea • Nov. 14, 2017 -
Deep Dive
7 retailers that are ripe for acquisition
Walmart and Amazon have been hungry for acquisitions, and the big fish are looking for deals to make them more competitive.
By Ben Unglesbee • Nov. 13, 2017 -
Social media-engaged shoppers spend more on purchases
According to a study from Shareablee, that number could be as much as 51% more over a given shopper's lifetime.
By Dan O'Shea • Nov. 13, 2017 -
American Girl debuts experiential NYC flagship
A new Girl-and-Doll Salon allows girls to book appointments with their dolls for hairstyling, ear piercing and manicures.
By Daphne Howland • Nov. 13, 2017 -
Glossier fuels holiday sales with pop-up shops
The cult brand is expanding swiftly, adding deliveries abroad and a series of brick-and-mortar efforts.
By Daphne Howland • Nov. 13, 2017 -
Deep Dive
3 ways to reach Gen Z during the holidays
The youngest generation might not be the biggest spenders, but they have influence over family purchases — and they're growing up fast.
By Cara Salpini • Nov. 10, 2017 -
Amazon opening holiday pop-ups in Whole Foods
Alexa, tell me a Thanksgiving recipe. Now shoppers can ask holiday-related questions at staffed areas inside Whole Foods stores.
By Dan O'Shea • Nov. 10, 2017 -
Zappos goes up against Adidas and Nike with sneaker shops
The Amazon-owned e-commerce site is putting a new shine on classic sneaker styles with a campaign that features pop-up stores and a shoppable Instagram.
By Daphne Howland • Nov. 10, 2017 -
What Gen Z girls want from holiday gift-giving
Research finds nearly 60% of the younger set value gifts that are Instagram-worthy or can drum up social currency.
By David Kirkpatrick , Peter Adams • Nov. 9, 2017 -
Athleta puts a personalized twist on holiday cards
The retailer is putting an e-commerce twist on the traditional gift card as it launches in-store GiftNow cards.
By Dan O'Shea • Nov. 9, 2017 -
Shopgate rolls out in-app chat tools
While some have hopes of chatbots becoming an increasingly common form of customer engagement, marketers aren’t yet sold on the idea.
By Dan O'Shea • Nov. 9, 2017 -
Nearly 60% of marketers say chatbots aren’t a priority
Despite marketer enthusiasm for chatbots, many don't have confidence in the current messaging platforms.
By Cara Salpini • Nov. 8, 2017