Marketing: Page 149


  • Walmart's ModCloth celebrates individuality with its largest digital campaign

    Part of the apparel brand's revamp, the campaign will include video, a magalog, social storytelling, in-store activations and digital media.

    By Erica Sweeney • June 13, 2018
  • Facebook cracks down on sellers of junky products

    Shoppers can share their experiences, and too many negative reviews could lead to banishment from the platform.

    By Robert Williams • June 13, 2018
  • Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
  • Amazon dominates Father’s Day digital advertising with 6B impressions, analysis finds

    Desktop display ads were the most popular format, used by 73% of brands included in the analysis while mobile display ads  accounted for just 24%.

    By Erica Sweeney • June 13, 2018
  • Whole Foods is 'accelerating' its Prime savings rollout

    The grocer added the membership discounts to stores in 10 states this week, and says it's getting strong customer feedback.

    By Alicia Kelso • June 13, 2018
  • Instagram, Snapchat extend shopping actions to stories

    Adidas and others are helping Instagram launch the product, while Snapchat is working with SeatGeek on a similar initiative.

    By Erica Sweeney • June 13, 2018
  • Las Vegas mall gets a sassy AI chatbot

    Jules, a chatty chatbot on Facebook Messenger, hopes to connect with younger shoppers at the Miracle Mile Shops on the Las Vegas Strip.

    By June 13, 2018
  • Nine West sells key brands for $340M

    The retailer's namesake and Bandolino brands were bid up in auction, indicating there is life and value in them after bankruptcy — now comes the fight over who gets the proceeds. 

    By Updated July 5, 2018
  • 'IHOb' might be a big win for IHOP despite mixed reception to burgers

    A MarketWatch analysis details how the chain was able to captivate social media for days, earning responses from consumers, celebrities and brands — all without breaking the bank. 

    By Peter Adams , Erica Sweeney • June 12, 2018
  • Prime Day is a boon to retailers beyond Amazon

    Non-Amazon retailers can benefit from the midsummer event by anticipating attention to it, according to analysis of last year's Prime Day.

    By June 11, 2018
  • Image attribution tooltip
    Kendall Davis/Retail Dive
    Image attribution tooltip
    Deep Dive

    30 minutes with Bluemercury's co-founder

    The luxury beauty brand has expanded dramatically since it was acquired by Macy's. But growing a business from within a retail behemoth presents unique opportunities and challenges.

    By June 11, 2018
  • Image attribution tooltip
    Katie Gibbs
    Image attribution tooltip

    Target scoops up exclusive partnership with Museum of Ice Cream

    In July, pints inspired by the experience will be sold exclusively at Target, marking the concept’s first foray into another retailer’s space. 

    By Alicia Kelso • June 11, 2018
  • Image attribution tooltip
    Retrieved from Apple on November 28, 2017
    Image attribution tooltip

    Shopping apps poised for profitable 2018 after 54% growth

    Retailers have a major opportunity in mobile marketing with shopping apps surging in popularity and profitability, according to a new study from Liftoff.

    By June 11, 2018
  • Eloquii banks on stores for growth

    Eloquii has gone from a Limited castoff to growing fashion brand serving a niche shopper, online and in stores. 

    By Laura Heller • June 8, 2018
  • Sears online sales a fraction of department store peers

    Sales volume through e-commerce channels is falling as customers generally show more reluctance to shop the Sears brand, new research shows. 

    By June 8, 2018
  • Image attribution tooltip
    Retrieved from Asos on June 07, 2018
    Image attribution tooltip
    Column

    Retail Therapy: Asos colors outside the lines with Crayola beauty

    Not all nostalgia is positive though, and Balenciaga is using it to sell everybody's favorite '90s neon accessory for $650.

    By June 8, 2018
  • Image attribution tooltip
    Retrieved from Amazon on June 08, 2018
    Image attribution tooltip

    Amazon expands Alexa's reach with Fire TV Cube

    The company's newest device is yet another entry into the Amazon ecosystem.

    By June 8, 2018
  • Image attribution tooltip
    Roots
    Image attribution tooltip

    Roots debuts sensory-driven store in continued US expansion

    The new store is the first of its kind for the company, and focuses on customer experience and customization.

    By June 7, 2018
  • Mobile will drive 72% of growth in online video ad spend

    Mobile's share of the online video ad market will grow from 50% this year to 59% by 2023, according to a Forrester study.

    By Robert Williams • June 7, 2018
  • Toys R Us reportedly spoke with Sycamore, Target before liquidating

    Bloomberg reports that the bankrupt toy retailer had interest in a potential buyout and asset purchases, but the company's lenders saw liquidation as the best path to repayment. 

    By June 7, 2018
  • Image attribution tooltip
    Sephora
    Image attribution tooltip

    Sephora polishes message with interactive 'House of Beauty' event

    The two-day event for influencers, beauty advisors and consumers will include digital and physical experiences. 

    By Erica Sweeney • June 7, 2018
  • Image attribution tooltip
    Fotolia
    Image attribution tooltip

    Amazon, Google converging as e-commerce grows and changes

    With online retailing growing strongly, Amazon is becoming a force in advertising, while Google increases its e-commerce activities, tech guru Mary Meeker told a conference hosted by Recode. 

    By June 6, 2018
  • Ikea jumps on streetwear trend with minimalist clothing line

    Spanst, a limited collaboration with the Los Angeles-based designer Chris Stamp, could signal the retailer is looking to build out a lifestyle focus.

    By Erica Sweeney • June 6, 2018
  • Neiman Marcus launches 'Idea Factory' to drive store traffic

    The concept is led by Ed Burstell, who returned to the department store in a newly created role to drive creativity and inspiration.

    By June 6, 2018
  • 'Household enthusiasts' spend 50% more than millennials

    The group, defined as savvy millennial or Gen X shoppers in charge of most purchasing decisions for a household, also shops in-store slightly more than online, according to RetailMeNot.

    By June 5, 2018
  • Image attribution tooltip
    GroundTruth
    Image attribution tooltip
    Sponsored by GroundTruth

    Ace your back-to-school marketing with location data

    Is your marketing strategy ready for the back-to-school shopping season? Incorporating location data and a Cost Per Visit ad model into your campaign can help generate more foot traffic and improve the frequency of sales.

    June 5, 2018