#MeToo is hurting the Victoria's Secret brand

Branding insights firm YouGov pins the retailer's troubles on the women's empowerment movement, but the rise of fitness and the increasing importance of fit may also be factors.

By Daphne Howland • April 23, 2018

Retail Therapy: The 'Loo-uis Vuitton' is here to flush $100K down the toilet

The luxury toilet, made from scraps of Louis Vuitton bags, makes a trip to the bathroom look a lot more like a trip to the royal throne.

By Cara Salpini • April 20, 2018

Explore the Trendline➔

Gen Z and the next-generation consumer

If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

By Retail Dive staff

Adidas, Coty try on Snapchat’s new AR shopping tool

Marketers can now take advantage of AR's engagement potential and combine this with the ability to make a purchase. 

By Chantal Tode , Robert Williams • April 19, 2018

Hudson's Bay replaces marketing chief after just 5 months

Bari Harlam was named chief marketing officer this week, replacing Milton Pappas, who had been appointed to the role in November.

By Daphne Howland • April 19, 2018

Wayfair debuts its own sales holiday

'Way Day' falls on April 25 this year and commences 24 hours of Black Friday-level and door-buster deals every six hours, the company said.

By Daphne Howland • April 19, 2018

Only 32% of shoppers find loyalty rewards relevant

Customers are also looking for more personalization and immediacy from loyalty programs, according to a new study by Oracle.

By Cara Salpini • April 18, 2018

Amazon's app goes abroad with new international shopping feature

Consumers can browse more than 45 million items in their preferred language and currency and more easily move items through customs.

By Robert Williams • April 18, 2018

Starbucks will close all stores for a day of racial bias training

The company, which bills itself as an ethical employer, was put on its back foot by what CEO Kevin Johnson calls the "reprehensible" arrest of two black men at one of its stores.

By Kathryn Moody • April 18, 2018

Foot Locker taps creative community for real-world and digital activations

A new campaign features an art gallery pop-up and a music video inspired by two new Nike Air Max Plus sneakers. 

By Erica Sweeney • April 18, 2018

Nike loses second executive in two days

Greg Thompson, Nike's vice president of footwear, is the latest exec to walk out the door, preceded by Antoine Andrews, Trevor Edwards and Jayme Martin.

By Cara Salpini • Updated April 19, 2018

Bark releases 'Chews your own adventure' chatbot

The pet retail company is using the 'dog bot' text adventure to help promote a new line of toys and treats at Target.

By Dan O'Shea • April 18, 2018

Plenti program to shut down in July

The end seemed near in January when Macy's abandoned Plenti for its own new loyalty scheme, but in truth the coalition never really caught on.

By Daphne Howland • April 18, 2018

Express plugs into in-store tech at NYC location

The retailer is turning the location into a lab to try out new technology including reserved fitting rooms stocked with online selections. 

By Dan O'Shea • April 16, 2018

H&M reveals collaboration with Moschino on Instagram Live

The retailer hosted a live chat between supermodel Gigi Hadid and designer Jeremy Scott that aired at Coachella and on @hm.

By Robert Williams • April 16, 2018

Retail Therapy: It ain't over till the Walmart kid yodels

Boys who break out into a yodel in the aisles of a big-box retailer don't come around every day, so Walmart is milking Mason Ramsey for all the brand capital he's worth.

By Cara Salpini • April 13, 2018

Macy’s tops rivals as online apparel destination

As a general merchandiser, Amazon continues to gain traffic online.

By Daphne Howland • April 13, 2018

B8ta's new platform helps brands open flagship stores

Having created stores-within-stores, the company goes one better with "Built by b8ta," a new platform to build and launch locations.

By Dan O'Shea • April 11, 2018

Brookstone opens up stores to inventors

The gadget retailer is partnering with store analytics firm RetailNext to help makers and entrepreneurs develop new products.

By Daphne Howland • April 11, 2018

REI to enforce sustainability standards for vendors

By 2020, the outdoors retailer said that the more than 1,000 brands it sells must follow newly released product sustainability standards.

By Cara Salpini • April 10, 2018

Study: Puma tops brands for most 'talkworthy' marketing

Surprisingly, some brands with active marketing efforts like Aveeno came up short for online buzz due to a lack of shareable content.

By Erica Sweeney • April 10, 2018

Can Amazon and its marketplace rivals fix their counterfeits problem?

Counterfeiting could soon be a $1 trillion criminal enterprise. As fakes proliferate online, the government is taking notice and brands are taking their arguments public — and to court.

By Ben Unglesbee • April 9, 2018

Nine West wins $300M bankruptcy loan and a bid for flagship brand

Authentic Brands, which recently picked up Nautica, has offered $200 million for Nine West's flagship intellectual property, while the remaining business would be taken over by lenders. 

By Ben Unglesbee • April 9, 2018

Adidas will create 30K videos at the Boston Marathon — 1 for each runner

The personalized videos will be created using radio-frequency identification chips attached to bibs and be available just hours following the race. 

By Erica Sweeney • April 9, 2018

Retail Therapy: WArby's April Fools' prank fails to catch the eye

On April 1st, many retailers were funny and many retailers tried to be funny, but REI's ZipAll takes the jester's crown this year.

By Cara Salpini • April 6, 2018

Starbucks debuts voice ordering on Samsung’s Bixby in Korea

Bixby lets customers place an order and pay through voice recognition in the My Starbucks Rewards app.

By Robert Williams • April 6, 2018