Marketing: Page 148
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Dive Awards
Disappointment of the Year: J. Crew
Amid a mass exodus of top executives this spring, J. Crew seems ill-prepared to find the way back to its core consumer base as the retailer struggles to fight off falling sales and a large debt load.
By Cara Salpini • Dec. 4, 2017 -
Study: 39% of marketers will increase influencer marketing budgets in 2018
Trends in the space are likely to include using a variety of types of influencers and leveraging the content to enhance other channels.
By Erica Sweeney • Dec. 4, 2017 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
GapKids teams up with Sarah Jessica Parker
The actress has brought her style chops to various brands at different price points, and the Gap spring collection will be available worldwide.
By Daphne Howland , Cara Salpini • Dec. 4, 2017 -
J.C. Penney cuts ties with Russell Simmons apparel
The Def Jam Recordings co-founder, who founded Argyleculture, is facing multiple allegations of sexual misconduct.
By Daphne Howland • Dec. 4, 2017 -
Deep Dive
These retailers are #crushingit on social this holiday season
It's prime time for retailers to get involved in the social scene. Here's who's doing it best — and how.
By Cara Salpini • Dec. 1, 2017 -
Gen Z is late to holiday shopping
One third of consumers in the age group don’t start holiday shopping until after Black Friday and 15% don’t start until after Dec. 15, according to a new study.
By David Kirkpatrick • Dec. 1, 2017 -
Wayfair Black Friday weekend sales soar 53%
The online furniture retailer is in the right place at the right time as furniture buying and selling moves online.
By Dan O'Shea • Nov. 30, 2017 -
Pottery Barn launches AR app for iOS
By bringing the app to iOS devices, the furniture retailer looks set to gain greater market exposure.
By Dan O'Shea • Nov. 30, 2017 -
Simon bridges online and brick-and-mortar with 'The Edit'
The effort to reach online customers recalls "In Real Life," from GGP and could be a boon for both the mall and online sellers.
By Daphne Howland • Nov. 30, 2017 -
Barnes & Noble looks to hold Black Friday momentum with '12 Days of Inspiration'
The company no doubt would like to avoid repeating its fourth quarter performance last year.
By Daphne Howland • Nov. 30, 2017 -
Deep Dive
Are Calvin Klein’s Amazon pop-ups dissing department stores?
Traditionally the brand releases exclusive collections through department store channels, but the partnership signals the apparel retailer is looking for new growth.
By Corinne Ruff • Nov. 29, 2017 -
Wayfair is dominating West Elm and Ikea on social media
The furniture e-tailer had the fastest-growing audience on social media among competitors during the week of Black Friday, according to a new study.
By Robert Williams • Nov. 29, 2017 -
Deep Dive
30 minutes with Sephora’s head of marketing
Deborah Yeh, SVP of marketing and brand at Sephora, gave Retail Dive a glimpse into three of the retailer's most dynamic marketing moves.
By Cara Salpini • Nov. 29, 2017 -
Abt Electronics sees a 15% holiday weekend sales jump
Single-store star Abt had a stellar start to the holiday season thanks to an emphasis on customer experience.
By Dan O'Shea • Nov. 28, 2017 -
Opinion
What retailers need to do right now to survive
As retailers drop like flies, shuttering stores and filing for bankruptcy, Lee Peterson of WD Partners outlines three key survival strategies.
By Lee Peterson • Nov. 28, 2017 -
Black Friday Twitter engagements totaled nearly 785M
The most popular terms associated with positivity included Thanksgiving, shopping and hashtags like #cybermonday, #giveaway and #deals, a new study found.
By David Kirkpatrick , Peter Adams • Nov. 28, 2017 -
Deep Dive
7 lessons from Cyber Monday
The online sales holiday raked in $6.6 billion — up 17% over last year — and showed the rising force of mobile in digital holiday sales.
By Ben Unglesbee • Nov. 28, 2017 -
Deep Dive
Meet the winners and losers of Black Friday 2017
Here's how Best Buy, Macy's, J.C. Penney, Amazon and others fared over the blockbuster holiday shopping weekend.
By Corinne Ruff • Nov. 27, 2017 -
Athleta, Lululemon score big on in-store experience
While the Lego Store and the Disney Store took the top two spots, Nordstrom, Nike and T.J. Maxx also performed well, according to a study by reputation.com.
By Daphne Howland • Nov. 27, 2017 -
Cyber Monday emails convert 53% more than Black Friday ones
The online shopping day is having more success for marketers, although Black Friday still posts above average open rates, according a new study.
By Cara Salpini • Nov. 22, 2017 -
Deep Dive
Retail Therapy: Neiman Marcus is thankful for deep pockets
From a $527 turkey dinner to a Cyber Monday escape pod, this edition is all about the holiday weekend.
By Cara Salpini • Nov. 22, 2017 -
Deep Dive
A retailer’s guide to Black Friday 2017: 3 trends to watch
The shopping holiday has turned into a month-long event culminating over Thanksgiving weekend. From which Twitter accounts to follow to trends to watch, here's what you need to know this year.
By Corinne Ruff • Nov. 22, 2017 -
The 2017 holiday rush could be proving ground for in-store innovations
From RFID to smart dressing rooms, retailers have been investing in and testing technology, but the holiday season will separate the gimmicks from the money makers, according to Forrester retail analyst Sucharita Mulpuru.
By Dan O'Shea • Nov. 21, 2017 -
Retailers see mobile share of sales growing 10% by 2020, survey says
Brick-and-mortar retailers should focus on in-store experiences that capitalize on the shift to smartphones to stay competitive with sites like Amazon.
By Robert Williams • Nov. 21, 2017 -
Amazon, CVS roll out Pinterest tool for personalized gift ideas
Bed Bath & Beyond, Universal Pictures and other brands are also leveraging a "Secret Santa" feature that enables users to create custom idea boards.
By David Kirkpatrick • Nov. 21, 2017