Marketing: Page 148


  • Sponsored by .STORES

    5 Steps to picking the perfect domain name for your retail business

    Your retail business deserves a great name. These 5 steps (& a bonus tip) will help you find one!  

    Aug. 30, 2018
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    CVS Pharmacy
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    CVS expands Glamsquad beauty partnership to 50 stores

    The concept will be launching in key markets including New York City, Los Angeles, Miami and Boston.

    By Updated Oct. 22, 2019
  • Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
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    Retrieved from Asos on August 23, 2018
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    Column

    Retail Therapy: Asos bares all with men's crop top

    The appropriate way to wear this look is apparently with a pair of dark pants and a facial expression that brooks no argument.

    By Aug. 24, 2018
  • REI doubles down on used gear sales

    The outdoor gear retailer is expanding its commitment to the resale revolution, which has exploded in recent years thanks to e-commerce.

    By Aug. 23, 2018
  • Lands' End takes to the road in latest campaign

    The apparel retailer has tried to extricate itself from Sears' shadow in recent years, and this solo campaign pulls on the popularity of older favorites to win back customers.

    By Aug. 23, 2018
  • A Nike storefront in SoHo
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    Cara Salpini/Retail Dive
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    Nike’s mobile strategy dominates other athletics retailers

    According to a report by Gartner L2, three of Nike's apps have over 300,000 downloads each, and the company has outperformed others in the activewear space.

    By Aug. 22, 2018
  • L'Occitane's new NYC flagship boasts experience-rich concept

    The retailer is revamping stores with a focus on customer engagement as it faces increased competition in the red-hot beauty market.

    By Aug. 21, 2018
  • True Religion taps Bella Hadid for brand revamp

    The denim brand exited bankruptcy in an orderly fashion last year and is poised to capture the more stylized end of the market, as well as younger consumers.

    By Aug. 21, 2018
  • REI names first VP of commerce and experiences

    Outdoor recreation is a segment where retail experience matters almost as much as marketing. 

    By Aug. 21, 2018
  • DKNY partners with Meitu on AR fragrance campaign

    The promotion, which runs for two weeks in each target country throughout the Asia-Pacific region, includes a branded filter for the BeautyPlus app. 

    By Robert Williams • Aug. 20, 2018
  • Gap taps activists, artists for inclusive ad campaign

    The company hasn't made many waves with its fashion for years, but this summer's campaign featuring young advocates and artists is getting noticed.

    By Aug. 20, 2018
  • Column

    Retail Therapy: Balenciaga and the $250 key to nowhere

    It takes a certain amount of talent to consistently produce this many useless accessories and still charge hundreds of dollars for them.

    By Aug. 17, 2018
  • Transparency on social media is more important than ever

    A new report from Sprout Social also found that a lack of transparency could lead 86% of respondents to purchase from a competitor.

    By Erica Sweeney • Aug. 17, 2018
  • Neutrogena, Sonos beta test use of video in Amazon search campaigns

    Currently only available on iOS devices, the ads are shown below the fold in search results. 

    By Robert Williams • Aug. 16, 2018
  • Study: Amazon’s share of smart speaker shipments fell to 41% from 76% last year

    During Q2, Google boosted its share of smart speaker shipments to 28% from 16% during the same period a year ago, Strategy Analytics found.

    By Robert Williams • Aug. 15, 2018
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    Retrieved from Walmart on August 15, 2018
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    Walmart taps Ellen DeGeneres for new fashion line

    The collections from EV1, which stands for "everyone," is meant to be both inclusive and adorable, the talk show host said.

    By Aug. 15, 2018
  • Deep Dive

    Why a lawsuit against Nike could change everything — or nothing

    The athletics retailer has been in the spotlight since March for sexual misconduct allegations, but having a strong brand could protect it from any lasting damage.

    By Aug. 15, 2018
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    Sephora
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    Sephora's loyalty revamp aims to keep members blushing

    Changes to the beauty retailer's popular loyalty program include more points for higher-tiered members and expanded rewards items.

    By Aug. 14, 2018
  • Most shoppers abandon their purchase if checkout is too hard

    A recent study by Splitit found that over 87% of online customers are willing to drop their cart if it's too difficult to purchase, and 55% would never return.

    By Jacqueline Renfrow • Aug. 13, 2018
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    Yujin Kim/Retail Dive
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    Deep Dive

    10 Amazon myths examined

    The e-commerce giant has a reputation as the retail bogeyman, but which tales are true and which ones are exaggerated?

    By , , Laura Heller , Updated Aug. 15, 2018
  • Gap expands cardless rewards pilot to California

    The apparel retailer has found success offering loyalty perks without a credit card, following in the footsteps of Macy's, Target and J. Crew.

    By Aug. 10, 2018
  • Column

    Retail Therapy: How to sew denim on denim and charge $600 for it

    In the crowded space of double denim jeans, R13 is trying to stand out with the usual tricks … an outlandish price tag and no fashion sense.

    By Aug. 10, 2018
  • The Information: Only 2% of Alexa users reportedly purchase off the devices

    The publication cited "two people briefed on the company's internal figures" for the statistic, and also claimed that of those 2%, 90% didn't make a second purchase.

    By Aug. 8, 2018
  • DSW debuts Las Vegas concept store

    The store offers services beyond shoe sales and a spectacle fit for "Sin City."

    By Aug. 8, 2018
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    Retrieved from Amazon on August 07, 2018
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    Amazon now lets Alexa users shop for delivery from Whole Foods

    This comes as questions arise around just how strong consumers' interest is in voice shopping.

    By Robert Williams • Aug. 7, 2018