Marketing: Page 148


  • Deep Dive

    How Toys R Us' bankruptcy hopes came crashing down

    The toy seller entered Chapter 11 with the goal of a leaner, better business. Instead, a terrible holiday season sent it in a different direction. 

    By March 15, 2018
  • Deep Dive

    The state of sports retail: How athleisure keeps changing the game

    Nike, Under Armour and Lululemon are canaries in the the coal mine as brands are buffeted by changing consumer tastes.

    By March 14, 2018
  • A woman puts clothing into an RFID self-checkout kiosk Explore the Trendline
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    Thai Liang Lim via Getty Images
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    Trendline

    How retailers are thinking about in-store experience

    Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

    By Retail Dive staff
  • Calvin Klein, H&M and Nike among most LGBTQ-friendly brands

    Over half of marketers allocate between 0% to 4% of their marketing campaigns to LGBTQ consumers each year, according to a study.

    By Erica Sweeney • March 14, 2018
  • Macy's unveils 'The Edit,' launches a beauty box

    The retailer is shuttering stores at a rapid clip, but is also besting peers in many aspects of apparel merchandising.

    By March 14, 2018
  • Dick's foot traffic rises 3.7% after gun ban

    In particular, the outdoor retailer saw nearly an 8% increase in blue states the weekend after announcing it would stop selling assault-style rifles, according to data from Reveal Mobile.

    By March 13, 2018
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    West Elm
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    West Elm partners with artists to roll out 'Local Experiences'

    The retailer is expanding local collaborations with the launch of artisan workshops in five cities.

    By March 13, 2018
  • 360-degree VR ads have 300% higher click-through rates

    An increasing component of retailers' marketing plans are 360-degree virtual reality ads, which according to OmniVirt are measurably more effective than traditional two-dimensional ads.

    By March 13, 2018
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    Getty Images
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    Study: 34% of Gen Zers are leaving social media

    The group holds paradoxical views of social media: 41% report it makes them feel anxious, sad or depressed, but 77% see more benefits than drawbacks.

    By Erica Sweeney • March 12, 2018
  • Sephora lines up largest accelerator yet

    The beauty retailer disrupted department stores years ago and "Sephora Accelerate" helps ensure it doesn't get staid.

    By March 12, 2018
  • Deep Dive

    Retail Therapy: Pizza Hut's Pie Tops are 'fresh' out of the oven

    It's the second year in a row for the fast food joint's pizza-inspired sneakers, and customers are already clamoring for a piece of the pie.

    By March 9, 2018
  • REI's #OptOutside boosts in-store foot traffic 3.6x with digital OOH

    Though the campaign is about closing stores in favor of the outdoors on Black Friday, it ultimately brought more people in to shop with some help from Vistar Media and LiveRamp. 

    By Erica Sweeney • March 8, 2018
  • Deep Dive

    Walmart's A-list Oscar night was all about 'The Box'

    For its second year of short films during the Academy Awards, "The Box" became a star, and a true symbol of its war with Amazon.

    By March 6, 2018
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    Amazon ad growth could form 'triopoly' with Facebook, Google

    The e-tailer is growing its share of ad spend as more marketers gravitate to the platform. 

    By March 6, 2018
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    Kmart
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    Kmart releases new Adam Levine line amid store closings

    But Kmart conducted a recent survey that uncovered a tough truth: Many consumers aren't looking for for celebrities or apparel to help them define their identity.

    By March 6, 2018
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    Nordstrom
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    Nordstrom to sell Anthropologie home goods

    The partnership could help Nordstrom win back some market share that department stores have lost to specialty and mass merchants. 

    By March 6, 2018
  • Deep Dive

    The Children’s Place and Gymboree: A tale of two specialty retailers

    One invested in inventory technology, assortment and e-commerce. The other went bankrupt. What can the two children's apparel retailers teach retailers?

    By March 5, 2018
  • Olay boosts engagement 20% with influencer skincare challenge

    The beauty brand boosted awareness and Google searches, but missed an opportunity to drive sales on Walmart's website.

    By Robert Williams • March 5, 2018
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    Indochino
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    Deep Dive

    How Indochino custom fits landing pages to drive foot traffic

    The made-to-measure suit brand invests in paid social to drive awareness, but the challenge was to talk about its quickly growing array of showrooms on a local level.

    By Dianna Christe • March 5, 2018
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    Retrieved from Neiman Marcus on March 01, 2018
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    Deep Dive

    Retail Therapy: Neiman Marcus banks 'a milli' on Lil Wayne collection

    The famous rapper launched a "Young Money" line with the luxury department store that’s way hotter — and cheaper — than its usual fare.

    By March 2, 2018
  • Walmart is closing the online grocery price gap with Amazon

    A new study from Profitero finds a 1.8% price difference in the key category, further highlighting the fierce battle between the two industry titans.

    By March 1, 2018
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    Retrieved from Amazon on January 03, 2018
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    Study: Voice shopping will surge 1,900% by 2022

    Amazon is poised to dominate the emerging space with the largest market share, which is currently more than twice that of its nearest competitor Google.

    By Robert Williams • March 1, 2018
  • Deep Dive

    Is activist advertising the new frontier?

    Increasingly, retailers are taking a stance on social and political issues — and scoring customers at the same time. Here's who's doing it best.

    By Feb. 28, 2018
  • Nordstrom deepens ties with fashion blogger Arielle Charnas

    A new brand launching this fall takes its name from Charnas' "Something Navy" blog and follows a successful capsule collection three years ago.

    By Feb. 27, 2018
  • Nordstrom, Sephora, Amazon rank highly on personalized marketing

    In a recent ranking by Go-to-Market Pros, those retailers were voted by their peers as the best at using personalization for marketing initiatives.

    By Feb. 23, 2018
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    Retrieved from Target on February 22, 2018
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    Target debuts Cat & Jack baby box subscription service

    These days nearly everyone is getting into the subscription game, and it's Target's turn to play with one of its most popular private label brands.

    By Feb. 23, 2018