Marketing: Page 147


  • Carter's expands sizes up to tweens

    The brand's fans will likely be pleased to know they can stick with Carter's as their children grow, but the children's retailer faces competition on all sides in the older segment.

    By July 17, 2018
  • Gymboree tries for reboot as back-to-school season starts

    This time last year found the children's retailer in Chapter 11, driven there by an unsustainable debt load and falling sales.

    By July 16, 2018
  • Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
  • Nike, Vogue collaborate on limited-edition sneaker line

    The first-ever Jordan collaboration for women are stamped with the magazine editor's signature AWOK, which stands for "Anna Wintour Okay."

    By Erica Sweeney • July 16, 2018
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    Gymboree
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    Gymboree refreshes brand with AR-powered mobile app

    The children's clothing retailer's "Made You Smile" app unlocks augmented reality animations that bring Gymboree graphic tees to life.

    By Robert Williams • July 16, 2018
  • Study: Beauty shoppers spend 80% of purchase journey in pre-search phase

    The Condé Nast-Tapestry study highlights the role that influence plays in purchasing decisions

    By Erica Sweeney • July 16, 2018
  • J.C. Penney revamps Arizona private label for back to school

    It's just one more move by the retailer to earn back lost shoppers and gain credibility with younger consumers. 

    By July 13, 2018
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    Retrieved from Nike on July 12, 2018
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    New Nike concept store goes Live in LA

    Experiential doesn't mean the same for every brand, concept or customer. That's a lesson the retailer is taking to heart as it iterates on the future of direct-to-consumer stores.

    By July 12, 2018
  • Abercrombie checks in to sbe hotels

    Retail at hotels is nothing new, but many partnerships between retail and the hospitality industry now go well beyond traditional enterprises like lobby gift shops or coffee stands.

    By July 12, 2018
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    Casper
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    Casper aims to put New Yorkers to sleep for a change

    Casper is piloting a experiential concept based around slumber and rest, offering naps on its mattresses for $25 a pop in the city that never sleeps.

    By July 12, 2018
  • Prime Day pushes back-to-school shopping forward by nearly 1 month, study finds

    An analysis suggests marketers might want to think about deploying their strategies earlier to get an edge on Amazon. 

    By Erica Sweeney • July 11, 2018
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    Fotolia
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    Report: Snapchat builds visual product search with links to Amazon

    In a potential swipe at Pinterest's Lens, hidden computer code on Snapchat reveals a feature to scan products and find them on the e-commerce giant's site.

    By Robert Williams • July 11, 2018
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    Michael Kors / The Outcast agency
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    Michael Kors is first to test AR ads in Facebook news feed

    Sephora, Bobbi Brown, Pottery Barn and Wayfair, among other brands, will begin testing the new format later this summer.

    By Robert Williams • July 11, 2018
  • A new form of commerce: The shoppable novel

    As readers turn the pages of Riley Costello's latest work, they can shop for apparel and home goods featured in the story.

    By July 10, 2018
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    Retrieved from Amazon on July 12, 2017
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    Deep Dive

    9 things to watch for on Prime Day 2018

    The day has rocketed to the top shopping day of the third quarter, according to some data — and it's not just for Amazon customers anymore. 

    By July 9, 2018
  • Social commerce on the rise as more brands adopt shoppable content

    Nearly 66% of brands studied are now selling on social media as social shopping seems poised to take off, according to a report by GartnerL2.

    By July 8, 2018
  • Column

    Retail Therapy: Toys R Us evicts Geoffrey the Giraffe

    The giraffe was last spotted by a depressing line of empty shelves, waving goodbye before the toy store closed its doors for good.

    By July 6, 2018
  • Amazon reportedly working on a Toys R Us-like holiday catalog

    The e-commerce giant is hardly alone in seizing opportunity in the wake of the toy retailer's demise, but it's in a particularly good position for it. 

    By July 6, 2018
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    Retrieved from Amazon on July 05, 2018
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    Amazon unboxing 'unforgettable events' in Prime Day stunt

    Prime Day 2018 will last 36 hours — more time than ever for the company to corral more shoppers into its Prime ecosystem.

    By July 5, 2018
  • Shopify adds Shopgate as m-commerce platform for merchants

    The partnership lets merchants more easily develop a mobile app with digital wallets, code scanners and push notifications.

    By Robert Williams • July 5, 2018
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    Retrieved from Amazon on July 11, 2017
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    Prime Day officially starts July 16

    The event is a bit later and longer than previously — a full 36 hours this year — and includes deals at Whole Foods for the first time.

    By July 3, 2018
  • Walmart, P&G see their ads pulled under Facebook's new political labeling policy

    P&G's ad mentioned LGBTQ pride and its "commitment to inclusion," while Facebook reversed its decision on Walmart's ad for "bringing jobs back" to America.

    By Erica Sweeney • July 2, 2018
  • Study: Global chatbot market to grow 24.4% in next 4 years

    Still, the lack of awareness and standardization are major impediments to mainstream traction.

    By Robert Williams • July 2, 2018
  • A storefront with a blue screen seen through glass, with an Adidas logo on it.
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    Cara Salpini/Retail Dive
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    Adidas goes offline for influencer campaign

    The sportswear brand targeted popular influencers by personalizing billboards and the sides of buildings in New York and Los Angeles.

    By July 2, 2018
  • Snapchat expands commerce to influencers, partners with Kylie Jenner

    This comes after a tweet from the reality TV star in February caused Snap's stock to drop $1.3 billion.

    By Robert Williams • July 2, 2018
  • Nordstrom downgraded on margin, Rack pressures

    The note from Cowen analysts Monday, noting short-term concerns about investments and slow sales, is a perfect example of why the Nordstrom family wanted to take the retailer private.

    By July 2, 2018