Marketing: Page 147
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Guess shares sink over sexual harassment claim
Former "Guess Girl" Kate Upton tweeted the explosive claim as the company introduced a new brand rep, Jennifer Lopez.
By Daphne Howland • Feb. 2, 2018 -
Deep Dive
Retail Therapy: How Nutella drove the French nutty
Apparently starting a riot is simple: just drop the price of gooey chocolate hazelnut spread by 70% and shoppers will do the rest.
By Cara Salpini • Feb. 2, 2018 -
Trendline
Top 5 stories from Retail Dive
Though some of the problems of the pandemic have waned, retail continues to reel from C-suite turnover, changes in ecommerce and reassessment of DEI policies.
By Retail Dive staff -
Facebook ads cost 43% more in Q4 as users spent less time on site
Several changes to which content users see are already having a significant impact on the social network.
By Chantal Tode • Feb. 1, 2018 -
Amazon Treasure Truck rolls into Whole Foods parking lots
After a debut in 2016 that kept its wheels rolling mostly in Seattle, Amazon is expanding the mobile retail pop-up nationwide.
By Daphne Howland • Jan. 31, 2018 -
Deep Dive
Why the Super Bowl is a touchdown for retail
Grocery probably gained the most from the Eagles-Patriots matchup, but apparel sales and ad campaigns still scored.
By Cara Salpini • Jan. 31, 2018 -
Macy's exits Plenti loyalty program
The multi-retailer program, run by American Express, is in discussions with the remaining partners about its future.
By Daphne Howland • Jan. 31, 2018 -
Deep Dive
Out of the ashes: 8 brands that found life after retail death
Retail brands bought out of bankruptcy can have a second life as an e-tailer or a product label. But will the afterlife of these retailers last forever?
By Ben Unglesbee • Jan. 30, 2018 -
Study: 63% of Americans say the Super Bowl is ill-suited for political messages
Millennials are more open to controversial statements during the game, with 51% saying it's a "very appropriate" or "somewhat appropriate" venue.
By Erica Sweeney • Jan. 30, 2018 -
Zara launches pop-up dedicated to digital sales
The temporary store at Westfield Stratford in London features technology like RFID, mirrors that recommend products and mobile devices to speed ordering and returns.
By Daphne Howland • Jan. 29, 2018 -
Apple woos retailers with new mobile features
Merchants, including Lowe's, have been testing the new functions, including the long-awaited Business Chat and expanded ARkit capabilities.
By Dan O'Shea • Jan. 29, 2018 -
Deep Dive
Retail Therapy: Ralph Lauren raises an overpriced torch to the Olympics
Making the country’s Olympic uniforms has its benefits … like being able to charge $125 for a cotton bandana.
By Cara Salpini • Jan. 25, 2018 -
Gap launches 'Logo Remix' collection with original film and music
The brand is launching a nostalgia-heavy campaign ahead of the Grammys to remind consumers of its iconic place in Americana.
By Erica Sweeney • Jan. 25, 2018 -
3 retail tech startups to watch
Innovations involving messaging, augmented reality and AI took center stage at RILA's Retail CEO Forum this week, earning three young companies awards.
By Dan O'Shea • Jan. 24, 2018 -
Study: Political polarization, social activism cause major shift in customer loyalty
Brand Keys found that the presidential election and its aftermath have created far more value-infused and complicated paths-to-purchase for consumers.
By Erica Sweeney • Jan. 23, 2018 -
Why Nike, Mars and others are taking influencer marketing in-house
More brands are shunning third parties and creating internal teams to gain greater control over campaigns and talent, according to a Digiday report.
By Erica Sweeney • Jan. 23, 2018 -
Podcast
Conversational Commerce: 5 trends to watch in 2018
The Retail Dive team huddled up in the podcast studio at NRF's Big Show to break down how the role of brands, technology and more will define the year ahead.
By Corinne Ruff • Jan. 22, 2018 -
Abercrombie & Fitch launches unisex kids line
The retailer's new "Everybody Collection" incorporates popular trends across genders, complete with a single size system.
By Daphne Howland • Jan. 22, 2018 -
Sponsored by OSF Global Services
How retail omnichannel delivers a cohesive, seamless journey
Retail experiences can deliver a wow factor that can make buyers lives easier- further endearing them to a brand and increasing sales.
Jan. 22, 2018 -
Deep Dive
Retail Therapy: Balenciaga brings back the 80s with $195 scrunchie
As if that wasn’t enough, this week also delivered a $250 beer-concealing jacket and luxury outerwear for dogs.
By Cara Salpini • Jan. 19, 2018 -
Sponsored by StoreMatch
How retailers are avoiding the sixty-million dollar mistake
Retail may be recovering, but not every national brand has been able to keep pace.
By Devin Arnold • Jan. 19, 2018 -
Deep Dive
12 retail execs share their goals for 2018
There are takeaways and tips aplenty from NRF's Big Show this week. Here, retail leaders share their thoughts and priorities for the year to come.
By Corinne Ruff , Laura Heller , Cara Salpini • Jan. 18, 2018 -
CPGs need emerging markets, e-commerce and partnerships in 2018
The rise of private labels is just one challenge facing consumer product goods companies in 2018, according to a new report from Deloitte.
By Daphne Howland • Jan. 17, 2018 -
Deep Dive
CES 2018 in review: The biggest takeaways for marketers
Missed the annual gadget fest? No problem. We've got the lowdown on what happened in Vegas.
By Shane Schick • Jan. 17, 2018 -
Just 4% of brands are marketing 'geniuses'
But even some of the brands with good scores — like Macy's and Nordstrom — are facing strong headwinds in other areas.
By Daphne Howland • Jan. 17, 2018 -
Deep Dive
How retailers are rethinking the consumer-brand relationship
Retailers ranging from Outdoor Voices to The Home Depot are making a deeper connection with their customers — and they're using social media and social good to do it.
By Cara Salpini • Jan. 16, 2018