Marketing: Page 146


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    Retrieved from Asos on June 07, 2018
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    Column

    Retail Therapy: Asos colors outside the lines with Crayola beauty

    Not all nostalgia is positive though, and Balenciaga is using it to sell everybody's favorite '90s neon accessory for $650.

    By June 8, 2018
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    Retrieved from Amazon on June 08, 2018
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    Amazon expands Alexa's reach with Fire TV Cube

    The company's newest device is yet another entry into the Amazon ecosystem.

    By June 8, 2018
  • Trendline

    Gen Z and the next-generation consumer

    If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

    By Retail Dive staff
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    Roots
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    Roots debuts sensory-driven store in continued US expansion

    The new store is the first of its kind for the company, and focuses on customer experience and customization.

    By June 7, 2018
  • Mobile will drive 72% of growth in online video ad spend

    Mobile's share of the online video ad market will grow from 50% this year to 59% by 2023, according to a Forrester study.

    By Robert Williams • June 7, 2018
  • Toys R Us reportedly spoke with Sycamore, Target before liquidating

    Bloomberg reports that the bankrupt toy retailer had interest in a potential buyout and asset purchases, but the company's lenders saw liquidation as the best path to repayment. 

    By June 7, 2018
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    Sephora
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    Sephora polishes message with interactive 'House of Beauty' event

    The two-day event for influencers, beauty advisors and consumers will include digital and physical experiences. 

    By Erica Sweeney • June 7, 2018
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    Fotolia
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    Amazon, Google converging as e-commerce grows and changes

    With online retailing growing strongly, Amazon is becoming a force in advertising, while Google increases its e-commerce activities, tech guru Mary Meeker told a conference hosted by Recode. 

    By June 6, 2018
  • Ikea jumps on streetwear trend with minimalist clothing line

    Spanst, a limited collaboration with the Los Angeles-based designer Chris Stamp, could signal the retailer is looking to build out a lifestyle focus.

    By Erica Sweeney • June 6, 2018
  • Neiman Marcus launches 'Idea Factory' to drive store traffic

    The concept is led by Ed Burstell, who returned to the department store in a newly created role to drive creativity and inspiration.

    By June 6, 2018
  • 'Household enthusiasts' spend 50% more than millennials

    The group, defined as savvy millennial or Gen X shoppers in charge of most purchasing decisions for a household, also shops in-store slightly more than online, according to RetailMeNot.

    By June 5, 2018
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    GroundTruth
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    Sponsored by GroundTruth

    Ace your back-to-school marketing with location data

    Is your marketing strategy ready for the back-to-school shopping season? Incorporating location data and a Cost Per Visit ad model into your campaign can help generate more foot traffic and improve the frequency of sales.

    June 5, 2018
  • Papa John's, retailer take jab at mattress disruptors with pizza promotion

    Raymour & Flanigan is offering a year's worth of free pies to customers who purchase a mattress that costs $500 or more. 

    By Erica Sweeney • June 5, 2018
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    Getty Images
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    Most retailers use mobile location to boost store traffic

    New GDPR regulations have raised questions for vendors and marketers around the limitations of data collection.

    By Robert Williams • June 5, 2018
  • Walmart, Target, Kohl's see the light at the end of Toys R Us' tunnel

    As the big box toy seller recedes from the U.S. market, major retail players are signaling plans to expand in the toy category well ahead of the holidays. 

    By June 4, 2018
  • Nearly half of teens are online ‘almost constantly’

    Pew's latest survey confirms what many already know about teens — almost all are mobile and use their smartphones on a near-constant basis.

    By June 1, 2018
  • Column

    Retail Therapy: This $1,300 Balenciaga shirt is also a ... shirt

    The luxury fashion brand is here to combat that feeling when one shirt isn't enough by selling two that are sewn together at the neck.

    By May 31, 2018
  • PayPal acquires AI-driven predictive marketing company Jetlore

    PayPal's latest acquisition shows it is looking beyond payments to make itself a more valuable partner for retailers.

    By May 31, 2018
  • Macy's moves $400M media account to Publicis Groupe

    The change is in line with the retailer's efforts to explore new digital initiatives.

    By Erica Sweeney • May 30, 2018
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    Brandless
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    Q&A

    How Brandless built a following with its 'just what matters' approach

    Ido Leffler, co-founder and chairman of the direct-to-consumer company, talks about how its values, branding strategy and unique model have made the company a retail standout. 

    By Emma Liem Beckett • May 30, 2018
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    Kendall Davis/Retail Dive
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    Deep Dive

    30 minutes with Ulta's SVP of merchandising

    Sephora might be the darling of beauty, but Ulta has been quietly opening stores and posting huge e-commerce numbers. SVP of Merchandising Monica Arnaudo shares the retailer's next moves.

    By May 29, 2018
  • AmEx pilots blockchain-based loyalty rewards with Boxed

    The credit card company is offering loyalty members five times the rewards points on certain products and brands during the test. 

    By Erica Sweeney • May 29, 2018
  • Guitar Center adds 2 execs amid online push

    The musical instrument retailer is bringing new leaders in to spearhead marketing and e-commerce efforts as the company grapples with debt and changes in its sector. 

    By , May 29, 2018
  • Urban Outfitters launches third-party marketplace, tests self-checkout

    On a call with analysts, the retailer detailed how it is raising its bet on digital, including by adding new payment options and updating its sites and apps.

    By Erica Sweeney • May 25, 2018
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    Retail Therapy: Balenciaga locks down overpriced fashion with $350 keyring

    And no, that purchase doesn't include the keys to a new Bentley. It's just a lanyard.

    By May 25, 2018
  • Kohl's joins rivals in revamping loyalty

    The discount department store is testing a new loyalty system before rolling it out next year.

    By May 23, 2018