Under Armour VP of global brand management departs

Adrienne Lofton led the brand's latest and largest-ever campaign in terms of global reach and investment, and some reports say she's headed for Nike.

By Erica Sweeney • Aug. 1, 2018

Tommy Hilfiger unveils chip-embedded clothing line

The brand is hoping customers will trade rewards points for any privacy concerns they might have about the technology.

By Dan O'Shea • July 31, 2018

Explore the Trendline➔

Digital innovation and technology trends in retail

Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

By Retail Dive staff

WeWork goes to WeMRKT

Coworking conglomerate WeWork's latest move expands its community-oriented approach into retail. But why?

By Lara Ewen • July 31, 2018

Aerie mimics UGC to boost authenticity on YouTube

"Cheap and cheerful" formats like tutorials, fit guides or shooting in front of simple fabric backdrops make the branded videos feel more authentic, Gartner L2 found.

By Natalie Black (Koltun) • July 30, 2018

American Eagle spotlights real customers in fall campaign

As part of the push, the brand also partnered with Universal Music Group and Brands for a content series spotlighting emerging music artists. 

By Erica Sweeney • July 27, 2018

Retail Therapy: Twitter plays the Trump card

After Ivanka Trump announced her namesake clothing brand would shut down, social media users roasted the designer turned political adviser.

By Cara Salpini • July 27, 2018

Business Insider: H&M taps Instagram influencers for clothing designs

The retail marketer's millennial-focused Nyden brand brought on nine digital creators to gauge consumer preferences for its latest collection. 

By Erica Sweeney • July 26, 2018

Birchbox revamps website

The subscription beauty box retailer is struggling to keep up in an online space it helped pioneer.

By Daphne Howland • July 26, 2018

Nine West, Authentic Brands and the future of apparel retail

Crippled by debt, Nine West went into bankruptcy this year. The company that bought the namesake brand has a flexible model that leaves it hungry for acquisitions. 

By Ben Unglesbee • July 25, 2018

Major retailers slipping ads into each other's e-commerce boxes

There's nothing new about adding paid ads to customers' packages, but a new startup is bringing digital efficiencies to the time-honored practice.

By Daphne Howland • July 24, 2018

Tesco's new format raises questions about US grocers' discounter defense

The British chain is reportedly preparing to open a chain of smaller, low-price stores in response to Aldi and Lidl.

By Jeff Wells • July 24, 2018

Amazon perks drive customers to Avis

The new perks for the e-tailer's customers, like the companies' previous tie-up, involves Alexa.

By Daphne Howland • July 24, 2018

Walmart is adding influencer content to product pages

Some info pages now include photos and recipes from influential bloggers, but it's not clear how much the subtle images will move the needle.

By Daphne Howland • July 24, 2018

Has Casper put traditional mattress sellers to sleep?

The 2010s ushered in an influx of bed-in-a-box mattress players that changed the way we think about the sector. But how much really changed, and where are the mattress startups headed?

By Cara Salpini • July 24, 2018

Sprout Social forges deeper integration with Pinterest

The analytics provider's partnership is aimed at helping its brand customers market more efficiently and effectively through the social network.

By Dan O'Shea • July 23, 2018

Prime Day sends retailers back to school

Retailers are treating the shopping holiday as the back-to-school kick-off point, making bigger promotions sooner, according to RetailMeNot.

By Daphne Howland • July 23, 2018

Focused general merchandise strategy key to success

Walmart and Amazon are grabbing sales because of their wide, cheap assortments. But retailers treating the category as less "general" are finding success.

By Daphne Howland • July 20, 2018

Retail Therapy: Wayfair's marketing gets trapped in a box

The furniture brand is trying to make personal saunas a thing, while Crocs thinks adding heels to its foam shoes is just the lift it needs.

By Cara Salpini • July 20, 2018

Bonobos challenges definitions of masculinity with viral campaign

A 90-second ad depicts diverse models offering their takes on what it means to be a man and has already racked up more than 4.5 million views.

By Erica Sweeney • July 19, 2018

Strong women carry Reebok's latest 'BeMoreHuman' campaign

In the era of #MeToo and #NeverthelessShePersisted, Reebok says it aims to empower women to empower each other.

By Daphne Howland • July 19, 2018

Petco debuts brick-and-mortar pet wellness concept

The company acquired the PetCoach startup last year and is now bringing the formerly digital-only business to physical stores amid growing competition.

By Daphne Howland • July 18, 2018

How much does culture matter in branding?

These days, fusing culture and brand may be essential for brands hoping to engage customers with more authentic messages.

By Nicole Ault • July 17, 2018

Amazon breaks Prime Day records despite site crashes

The e-commerce giant's major summer sale, aside from being a lucrative sales day for the company, gives it a chance to wrestle with system weaknesses ahead of the big dance: the holidays.

By Daphne Howland • July 17, 2018

Carter's expands sizes up to tweens

The brand's fans will likely be pleased to know they can stick with Carter's as their children grow, but the children's retailer faces competition on all sides in the older segment.

By Daphne Howland • July 17, 2018

Gymboree tries for reboot as back-to-school season starts

This time last year found the children's retailer in Chapter 11, driven there by an unsustainable debt load and falling sales.

By Ben Unglesbee • July 16, 2018