Marketing: Page 145
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Study: 34% of Gen Zers are leaving social media
The group holds paradoxical views of social media: 41% report it makes them feel anxious, sad or depressed, but 77% see more benefits than drawbacks.
By Erica Sweeney • March 12, 2018 -
Sephora lines up largest accelerator yet
The beauty retailer disrupted department stores years ago and "Sephora Accelerate" helps ensure it doesn't get staid.
By Daphne Howland • March 12, 2018 -
Trendline
Top 5 stories from Retail Dive
From tariff challenges to DEI pressure, the industry is navigating a number of headwinds in 2025.
By Retail Dive staff -
Deep Dive
Retail Therapy: Pizza Hut's Pie Tops are 'fresh' out of the oven
It's the second year in a row for the fast food joint's pizza-inspired sneakers, and customers are already clamoring for a piece of the pie.
By Cara Salpini • March 9, 2018 -
REI's #OptOutside boosts in-store foot traffic 3.6x with digital OOH
Though the campaign is about closing stores in favor of the outdoors on Black Friday, it ultimately brought more people in to shop with some help from Vistar Media and LiveRamp.
By Erica Sweeney • March 8, 2018 -
Deep Dive
Walmart's A-list Oscar night was all about 'The Box'
For its second year of short films during the Academy Awards, "The Box" became a star, and a true symbol of its war with Amazon.
By Daphne Howland • March 6, 2018 -
Amazon ad growth could form 'triopoly' with Facebook, Google
The e-tailer is growing its share of ad spend as more marketers gravitate to the platform.
By Cara Salpini • March 6, 2018 -
Kmart releases new Adam Levine line amid store closings
But Kmart conducted a recent survey that uncovered a tough truth: Many consumers aren't looking for for celebrities or apparel to help them define their identity.
By Daphne Howland • March 6, 2018 -
Nordstrom to sell Anthropologie home goods
The partnership could help Nordstrom win back some market share that department stores have lost to specialty and mass merchants.
By Daphne Howland • March 6, 2018 -
Deep Dive
The Children’s Place and Gymboree: A tale of two specialty retailers
One invested in inventory technology, assortment and e-commerce. The other went bankrupt. What can the two children's apparel retailers teach retailers?
By Ben Unglesbee • March 5, 2018 -
Olay boosts engagement 20% with influencer skincare challenge
The beauty brand boosted awareness and Google searches, but missed an opportunity to drive sales on Walmart's website.
By Robert Williams • March 5, 2018 -
Deep Dive
How Indochino custom fits landing pages to drive foot traffic
The made-to-measure suit brand invests in paid social to drive awareness, but the challenge was to talk about its quickly growing array of showrooms on a local level.
By Dianna Christe • March 5, 2018 -
Deep Dive
Retail Therapy: Neiman Marcus banks 'a milli' on Lil Wayne collection
The famous rapper launched a "Young Money" line with the luxury department store that’s way hotter — and cheaper — than its usual fare.
By Cara Salpini • March 2, 2018 -
Walmart is closing the online grocery price gap with Amazon
A new study from Profitero finds a 1.8% price difference in the key category, further highlighting the fierce battle between the two industry titans.
By Dan Alaimo • March 1, 2018 -
Study: Voice shopping will surge 1,900% by 2022
Amazon is poised to dominate the emerging space with the largest market share, which is currently more than twice that of its nearest competitor Google.
By Robert Williams • March 1, 2018 -
Deep Dive
Is activist advertising the new frontier?
Increasingly, retailers are taking a stance on social and political issues — and scoring customers at the same time. Here's who's doing it best.
By Cara Salpini • Feb. 28, 2018 -
Nordstrom deepens ties with fashion blogger Arielle Charnas
A new brand launching this fall takes its name from Charnas' "Something Navy" blog and follows a successful capsule collection three years ago.
By Daphne Howland • Feb. 27, 2018 -
Nordstrom, Sephora, Amazon rank highly on personalized marketing
In a recent ranking by Go-to-Market Pros, those retailers were voted by their peers as the best at using personalization for marketing initiatives.
By Dan Alaimo • Feb. 23, 2018 -
Target debuts Cat & Jack baby box subscription service
These days nearly everyone is getting into the subscription game, and it's Target's turn to play with one of its most popular private label brands.
By Corinne Ruff • Feb. 23, 2018 -
Deep Dive
Retail Therapy: Nike takes a well-placed kick at the sneaker market
The athletics brand released a whole line of bland, white shoes and told customers to do the rest … and they loved it.
By Cara Salpini • Feb. 23, 2018 -
Gap launches limited-edition collection with Sarah Jessica Parker
It's not altogether surprising that the struggling brand is pairing with a celebrity it worked with during a more prosperous time.
By Daphne Howland • Feb. 23, 2018 -
Patagonia doubles down on political activism
The outdoor gear brand recently launched a digital platform for consumers and organizations to support grassroots environmental causes.
By Daphne Howland • Feb. 22, 2018 -
Target debuts 'eclectic' home brand Opalhouse
The big-box retailer is doubling down on what it has always done best — curated fashionable styles that don't break the bank — and private label is key.
By Corinne Ruff • Feb. 21, 2018 -
Deep Dive
How Museum of Ice Cream gives customers a taste for experiential retail
The popular locations are filled with colorful, sensory-driven installations that encourage customers to interact with both the physical space and the staff.
By Cara Salpini • Feb. 21, 2018 -
Wayfair among early adopters of Facebook 3-D image posting
The online furniture company is providing an early case for how retailers might use the new capability to reach customers.
By Dan O'Shea • Feb. 21, 2018 -
Ralph Lauren tops Amazon, Target in Olympic mentions
Of the top retailers mentioned on social media so far, Ralph Lauren came in highest with a 38% share, while Walmart logged just 4%, according to Digimind.
By Cara Salpini • Feb. 21, 2018