Lowe's inks multi-year NFL partnership as it kicks off refresh campaign

The retailer signs on as the first official home improvement retail sponsor of the league in a decade as it pushes new creative work and a tagline.

By Peter Adams • Jan. 22, 2019

Retail Therapy: 2 isn't always better than 1 when it comes to fashion

In an attempt to solve a problem no one has, this brand released a pair of jeans that combines two styles in one.

By Caroline Jansen • Jan. 18, 2019

Explore the Trendline➔

Top 5 stories from Retail Dive

From Target’s path forward under a new CEO to the retailers most vulnerable to bankruptcy, here’s a look at the stories shaping the industry.

By Retail Dive staff

Target private label baby brand expands into essentials

The mass merchant is taking steps to freshen up some of its brands in a cohort of private labels that has rolled out over the last 18 months.

By Corinne Ruff • Jan. 17, 2019

Patagonia doubles down on sustainability

At NRF's Big Show, CEO Rose Marcario discussed efforts to make the supply chain carbon neutral by 2025, and why taking a stand doesn't hurt business.

By Cara Salpini • Jan. 16, 2019

Walgreens testing in-store coolers with IoT ad displays

The retailer takes a closer look at a technology that would allow targeted advertising for customers picking up refrigerated goods.

By Dan O'Shea • Jan. 14, 2019

Columbia Sportswear, other brands chime in on government shutdown in new messaging

The outdoor apparel and gear brand as well as competitors REI and The North Face are taking a stance on the impact of the shutdown on national parks.

By Erica Sweeney • Jan. 14, 2019

'The right decisions are never tough decisions:' Retail execs on taking a stand

Best Buy, Dick's Sporting Goods and Levi Strauss provided examples at NRF 2019 of how to lead with conscience. 

By Cara Salpini • Jan. 14, 2019

Report: Amazon offers influencers commissions up to 10%

The e-tail giant is reportedly expanding its influencer marketing program, which includes running Instagram ads to target creators.

By Erica Sweeney • Jan. 11, 2019

Retail Therapy: The Court rules in favor of this fashion statement

Thanks to Banana Republic, we can all feel a bit more "notorious."

By Caroline Jansen • Jan. 11, 2019

WeWork debuts temporary shoppable London office

With this January pop-up, the co-working space continues to dip its toes deeper into the retail pool.

By Corinne Ruff • Jan. 10, 2019

Nike stretches into Lululemon's space with 1st yoga line

Promoted by a host of professional athletes, Nike is pitching its first yoga-specific line as a compliment to other workouts.

By Cara Salpini • Jan. 10, 2019

5 trends that will define retail marketing in 2019

From loyalty programs to bolder ad campaigns, here's what's in store for the coming year and what it means for retailers.

By Cara Salpini • Jan. 9, 2019

Amazon uses customer data to send free samples

The e-commerce giant's programs are poised to help grow its increasingly important advertising business.

By Daphne Howland • Jan. 9, 2019

L'Oréal, Olay's tech gurus provide a peek into beauty's future at CES

The head of L'Oréal's tech incubator and Olay's principal scientist demoed at the show new products driven by data, science and the demand for better personalization.

By Peter Adams • Jan. 9, 2019

Walmart hypes curbside pickup in Hollywood cars commercial

Screened during the Golden Globes Sunday night, the TV spot launches a cross-platform campaign promoting the retailer's expanding e-commerce business and free curbside pickup.

By Kristine Sherred • Jan. 9, 2019

Sephora brushes up loyalty perks, again

Rather than the major upheaval many loyalty programs have seen this year, Sephora has used two separate updates to add fresh rewards to its own.

By Cara Salpini • Jan. 3, 2019

5 stories that shaped retail marketing in 2018

Some stories — and trendlines — stuck out more than others, both because of their impact at the time and for what they say about other moves in the space.

By Cara Salpini • Dec. 21, 2018

Retail Therapy: 6 trends and travesties that plagued 2018

While the year has brought many unwelcome products, we are thankful for one thing: the $100,000 Louis Vuitton toilet that'll flush them all away.

By Corinne Ruff , Cara Salpini • Dec. 21, 2018

3 trends that pushed beauty retailers to new heights in 2018

As a category, beauty is often highlighted for its fresh retail approach, and this year was a big one for renovations and revamps.

By Cara Salpini • Dec. 19, 2018

Will retailers' last-minute shopping plans pay off?

Seasonal shipping and BOPIS promotions may not save Christmas, but they could ease the road for procrastinating shoppers.

By Caroline Jansen • Dec. 19, 2018

12 news stories that shaped retail in 2018

From Sears and Mattress Firm's bankruptcies to Walmart's $16 billion Flipkart buy, here's a look back at the biggest news from the last 12 months.

By Corinne Ruff • Dec. 18, 2018

Nearly 70% of marketers to use Instagram in 2018

Marketers are increasing their use of both Instagram and Snapchat, though the latter falls in much lower, at 28% on the year.

By Dan O'Shea • Dec. 17, 2018

Retail Therapy: Unwrapping the holiday season's worst moments

From overpriced Christmas catalogs to Barnes & Noble leaving books off its holiday gift guide, there were plenty of bad calls this season.

By Cara Salpini • Dec. 14, 2018

Kohl's, Old Navy sprint to win the final lap of the holiday race

Both stores announced bold moves to rein in last-minute shoppers. Whose will cut through all the noise?

By Daphne Howland • Dec. 12, 2018

A look inside Macy's new retail strategy

The Market @ Macy's and b8ta can be found on the main floor of the Herald Square flagship. Here's what they say about the department store's future.

By Cara Salpini • Dec. 12, 2018