L.L. Bean pulls the plug on lifetime return policy

The outdoor retailer's liberal return policy has been abused in recent years, causing the company to put an end to the generous policy.

By Daphne Howland • Feb. 12, 2018

Forrester: What CMOs can learn from Amazon's success

Marketers should build "entangled customer relationships," as the e-commerce giant does through emotion-driven interactions before, during and after purchasing moments. 

By Erica Sweeney • Feb. 9, 2018

Explore the Trendline➔

Gen Z and millennials

If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

By Retail Dive staff

Retail Therapy: For the love of Big Macs

McDonald’s is celebrating Valentine’s Day by giving away a diamond-encrusted "Bling Mac" ring … worth $14,000.

By Cara Salpini • Feb. 8, 2018

Will the Olympic torch burn brightly for retailers?

The Winter Olympics offer exciting opportunities for some deep-pocketed brands, but many merchants could be left out in the cold.

By Cara Salpini • Feb. 8, 2018

5 ways for brands to inspire customer loyalty in 2018

You can't deliver the best value for your customer unless you understand them and their needs, writes Brian Shimmerlik, CEO of Vengo.

By Brian Shimmerlik • Feb. 7, 2018

Boston Proper rebrands as 'Beyond Proper by Boston Proper'

"Simply put, we’re not from Boston," the Florida-based women's apparel retailer said. "Never have been." 

By Daphne Howland • Feb. 7, 2018

Report: AmEx's Plenti program faces rocky future as Macy's, other retailers flee

With an "asymmetrical" redemption system and unstable leadership, the loyalty program appears to be on its way out if it doesn't restructure soon.

By Erica Sweeney • Feb. 6, 2018

Macy's plans pop-ups to amplify discovery

The retailer's "The Market @ Macy's" concept resembles New York City's Story, Chicago's Pop Box and Nordstrom's "Pop-In" efforts. 

By Daphne Howland • Feb. 6, 2018

Pirch launching high-end shop-in-shops

The appliance company's THG Paris boutiques will open in three Southern California showrooms this spring, and will likely attract consumers despite the company's new pivot to the construction and design trades.

By Daphne Howland • Feb. 6, 2018

The final score: Meet the advertising winners and losers from Super Bowl 2018

Advertising's big night included some surprises, celebrity hijinks and, yes, a win for Amazon's Alexa. 

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Feb. 5, 2018

What does ‘mobile’ actually mean in the affiliate world?

Determining the best strategy for a company requires defining what "mobile" means for your business, writes Acceleration Partners's Matthew Wool.

By Matthew Wool • Feb. 5, 2018

Macy's launches 'modest' apparel line

The "Verona" collection springs from the department store's minority- and women-owned business development program founded in 2011 to further vendor diversity.

By Daphne Howland • Feb. 5, 2018

30 minutes with retail’s top executives

In this executive interview series, Retail Dive talks with industry thought leaders about everything from marketing strategy to in-store technology and the future of retail. 

By Retail Dive Staff • Updated April 21, 2022

Guess shares sink over sexual harassment claim

Former "Guess Girl" Kate Upton tweeted the explosive claim as the company introduced a new brand rep, Jennifer Lopez.

By Daphne Howland • Feb. 2, 2018

Retail Therapy: How Nutella drove the French nutty

Apparently starting a riot is simple: just drop the price of gooey chocolate hazelnut spread by 70% and shoppers will do the rest.

By Cara Salpini • Feb. 2, 2018

Facebook ads cost 43% more in Q4 as users spent less time on site

Several changes to which content users see are already having a significant impact on the social network.

By Chantal Tode • Feb. 1, 2018

Amazon Treasure Truck rolls into Whole Foods parking lots

After a debut in 2016 that kept its wheels rolling mostly in Seattle, Amazon is expanding the mobile retail pop-up nationwide.

By Daphne Howland • Jan. 31, 2018

Why the Super Bowl is a touchdown for retail

Grocery probably gained the most from the Eagles-Patriots matchup, but apparel sales and ad campaigns still scored. 

By Cara Salpini • Jan. 31, 2018

Macy's exits Plenti loyalty program

The multi-retailer program, run by American Express, is in discussions with the remaining partners about its future.

By Daphne Howland • Jan. 31, 2018

Out of the ashes: 8 brands that found life after retail death

Retail brands bought out of bankruptcy can have a second life as an e-tailer or a product label. But will the afterlife of these retailers last forever?

By Ben Unglesbee • Jan. 30, 2018

Study: 63% of Americans say the Super Bowl is ill-suited for political messages

Millennials are more open to controversial statements during the game, with 51% saying it's a "very appropriate" or "somewhat appropriate" venue.

By Erica Sweeney • Jan. 30, 2018

Zara launches pop-up dedicated to digital sales

The temporary store at Westfield Stratford in London features technology like RFID, mirrors that recommend products and mobile devices to speed ordering and returns.

By Daphne Howland • Jan. 29, 2018

Apple woos retailers with new mobile features

Merchants, including Lowe's, have been testing the new functions, including the long-awaited Business Chat and expanded ARkit capabilities.

By Dan O'Shea • Jan. 29, 2018

Retail Therapy: Ralph Lauren raises an overpriced torch to the Olympics

Making the country’s Olympic uniforms has its benefits … like being able to charge $125 for a cotton bandana.

By Cara Salpini • Jan. 25, 2018

Gap launches 'Logo Remix' collection with original film and music

The brand is launching a nostalgia-heavy campaign ahead of the Grammys to remind consumers of its iconic place in Americana.

By Erica Sweeney • Jan. 25, 2018