Marketing: Page 144


  • Starbucks will spotlight afternoons to win more loyalty members

    About half of volume sold in the afternoon is to customers who are not members of the My Starbucks Rewards program. 

    By Erica Sweeney • April 30, 2018
  • Column

    Retail Therapy: Grocery chain blows the whistle on bad tunes

    French grocer Monoprix struck the right chord with shoppers by proving how delivery is the answer to one of the greatest ills of our time — bad music.

    By April 27, 2018
  • A woman puts clothing into an RFID self-checkout kiosk Explore the Trendline
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    Thai Liang Lim via Getty Images
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    Trendline

    How retailers are thinking about in-store experience

    Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

    By Retail Dive staff
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    mobile apps, social media
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    Apps and social media platforms lack brand intimacy

    The category has a Brand Intimacy Quotient of 18, well below the industry average of 27.1, according to the MBLM. 

    By Erica Sweeney • April 26, 2018
  • Outdoor Voices releases AR app and running collection

    The retailer's OV Trail Shop augmented reality app lets customers shop for activewear items directly from designated running trails.

    By April 25, 2018
  • Toys R Us no longer accepting gift cards, but Kmart will

    The struggling retailer is jumping at the chance to drive traffic from the toy retailer's demise.

    By April 25, 2018
  • Macy’s email campaign nets a 6% reactivation rate

    A fourth quarter email campaign boosted active subscribers, open and click-through rates, and resulted in increased online and in-store sales.

    By April 25, 2018
  • Deep Dive

    Why social commerce isn’t #trending yet

    The channel has plenty of potential with young consumers, but disposable income in that demographic is low and retailers have yet to tackle issues of convenience.

    By April 24, 2018
  • Study: More than half of consumers have purchased through social media

    Those who do purchase online, whether through social media or through a retailer's website, are looking for in-depth product info, according to a study by Avionos.

    By April 24, 2018
  • J Peterman
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    Ben Unglesbee/Retail Dive
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    Deep Dive

    In search of the real J. Peterman

    "Seinfeld," Oprah, venture capital, bankruptcy: Catalog retailer John Peterman has endured everything the world has thrown at him. Can his company survive the digital era and the aging of its customers?

    By April 24, 2018
  • #MeToo is hurting the Victoria's Secret brand

    Branding insights firm YouGov pins the retailer's troubles on the women's empowerment movement, but the rise of fitness and the increasing importance of fit may also be factors.

    By April 23, 2018
  • Column

    Retail Therapy: The 'Loo-uis Vuitton' is here to flush $100K down the toilet

    The luxury toilet, made from scraps of Louis Vuitton bags, makes a trip to the bathroom look a lot more like a trip to the royal throne.

    By April 20, 2018
  • Adidas, Coty try on Snapchat’s new AR shopping tool

    Marketers can now take advantage of AR's engagement potential and combine this with the ability to make a purchase. 

    By Chantal Tode , Robert Williams • April 19, 2018
  • Hudson's Bay replaces marketing chief after just 5 months

    Bari Harlam was named chief marketing officer this week, replacing Milton Pappas, who had been appointed to the role in November.

    By April 19, 2018
  • Wayfair debuts its own sales holiday

    'Way Day' falls on April 25 this year and commences 24 hours of Black Friday-level and door-buster deals every six hours, the company said.

    By April 19, 2018
  • Only 32% of shoppers find loyalty rewards relevant

    Customers are also looking for more personalization and immediacy from loyalty programs, according to a new study by Oracle.

    By April 18, 2018
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    Getty Images
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    Amazon's app goes abroad with new international shopping feature

    Consumers can browse more than 45 million items in their preferred language and currency and more easily move items through customs.

    By Robert Williams • April 18, 2018
  • Starbucks will close all stores for a day of racial bias training

    The company, which bills itself as an ethical employer, was put on its back foot by what CEO Kevin Johnson calls the "reprehensible" arrest of two black men at one of its stores.

    By Kathryn Moody • April 18, 2018
  • Foot Locker taps creative community for real-world and digital activations

    A new campaign features an art gallery pop-up and a music video inspired by two new Nike Air Max Plus sneakers. 

    By Erica Sweeney • April 18, 2018
  • Nike loses second executive in two days

    Greg Thompson, Nike's vice president of footwear, is the latest exec to walk out the door, preceded by Antoine Andrews, Trevor Edwards and Jayme Martin.

    By Updated April 19, 2018
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    Bark
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    Bark releases 'Chews your own adventure' chatbot

    The pet retail company is using the 'dog bot' text adventure to help promote a new line of toys and treats at Target.

    By April 18, 2018
  • Plenti program to shut down in July

    The end seemed near in January when Macy's abandoned Plenti for its own new loyalty scheme, but in truth the coalition never really caught on.

    By April 18, 2018
  • Express plugs into in-store tech at NYC location

    The retailer is turning the location into a lab to try out new technology including reserved fitting rooms stocked with online selections. 

    By April 16, 2018
  • H&M reveals collaboration with Moschino on Instagram Live

    The retailer hosted a live chat between supermodel Gigi Hadid and designer Jeremy Scott that aired at Coachella and on @hm.

    By Robert Williams • April 16, 2018
  • Deep Dive

    Retail Therapy: It ain't over till the Walmart kid yodels

    Boys who break out into a yodel in the aisles of a big-box retailer don't come around every day, so Walmart is milking Mason Ramsey for all the brand capital he's worth.

    By April 13, 2018
  • Macy’s tops rivals as online apparel destination

    As a general merchandiser, Amazon continues to gain traffic online.

    By April 13, 2018