Retail Therapy: Sephora's 'starter witch kit' brews up trouble

The product, slated to be sold Oct. 5, drew sharp criticism from the Wicca community about how to sell mystical products without being a witch about it.

By Cara Salpini • Sept. 7, 2018

What happens now that Nike's just done it?

The athletics brand has retained the defiant spirit of its "Just Do It" slogan for 30 years. Now it has turned to the most defiant athlete of the moment, Colin Kaepernick, to be the face of its signature campaign.

By Daphne Howland • Sept. 6, 2018

Explore the Trendline➔

Digital innovation and technology trends in retail

Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

By Retail Dive staff

Nike sees 1,400% surge in social buzz after Kaepernick ad

Social mentions jumped to 2.7 million on Tuesday after the former San Francisco 49er tweeted an image with the hashtag #JustDoIt, Talkwalker found.

By Robert Williams • Sept. 5, 2018

Ulta revamps branding strategy to focus on diversity in beauty

The retailer's campaign spotlights a cast of different ages, ethnicities, sizes and genders, including a male makeup artist.

By Erica Sweeney • Sept. 5, 2018

Guess launches #InMyDenim viral campaign on TikTok

The fashion brand is behind the first promoted hashtag challenge in the U.S. on the short-form video app.

By Robert Williams • Sept. 4, 2018

Nike taps Colin Kaepernick for latest 'Just Do It' campaign

The athlete's post ignited a social media uproar as the tagline, "Believe in something, even if it means sacrificing everything," was revealed.

By Daphne Howland • Updated Sept. 5, 2018

How Nike and REI made experiential retail a strategy

The two retailers have drastically different approaches to experiences, but both prompt the industry to invest in loyal customers and push boundaries in stores.

By Cara Salpini • Sept. 4, 2018

Build-A-Bear declares 'pay your age' a success

The midsummer event's massive discounts prompted stampedes, disappointment and criticism, but it apparently also boosted sales.

By Daphne Howland • Sept. 4, 2018

Ulta's e-commerce growth spurt isn't over

The beauty retailer's digital sales surged 37.9% in the quarter and the company is winning over "significant market share," according to CEO Mary Dillon.

By Cara Salpini • Aug. 31, 2018

Retail Therapy: Dyson's $500 hair dryer will blow your money away

To be fair, the hair dryer does have real gold on it. But so do Notre Dame's football helmets — and they don't pay $500 for those.

By Cara Salpini • Aug. 31, 2018

PetSmart fetches new loyalty program

The retailer joins several others this year in revamping rewards in order to keep its best customers close, something it needs badly in a competitive market.

By Daphne Howland • Aug. 31, 2018

Adidas sells out of prereleased sneaker on Snapchat

The athletic brand's sneaker drop follows a similarly successful promotion by Nike.

By Robert Williams • Aug. 30, 2018

Black Diamond demands Walmart remove gear from website

The premium outdoor gear brand sent Walmart a letter requesting the discounter cease sales of its products and use of its images on the just-launched Moosejaw site.

By Daphne Howland • Aug. 30, 2018

5 Steps to picking the perfect domain name for your retail business

Your retail business deserves a great name. These 5 steps (& a bonus tip) will help you find one!  

Aug. 30, 2018

CVS expands Glamsquad beauty partnership to 50 stores

The concept will be launching in key markets including New York City, Los Angeles, Miami and Boston.

By Cara Salpini • Updated Oct. 22, 2019

Retail Therapy: Asos bares all with men's crop top

The appropriate way to wear this look is apparently with a pair of dark pants and a facial expression that brooks no argument.

By Cara Salpini • Aug. 24, 2018

REI doubles down on used gear sales

The outdoor gear retailer is expanding its commitment to the resale revolution, which has exploded in recent years thanks to e-commerce.

By Daphne Howland • Aug. 23, 2018

Lands' End takes to the road in latest campaign

The apparel retailer has tried to extricate itself from Sears' shadow in recent years, and this solo campaign pulls on the popularity of older favorites to win back customers.

By Cara Salpini • Aug. 23, 2018

Nike’s mobile strategy dominates other athletics retailers

According to a report by Gartner L2, three of Nike's apps have over 300,000 downloads each, and the company has outperformed others in the activewear space.

By Dan Alaimo • Aug. 22, 2018

L'Occitane's new NYC flagship boasts experience-rich concept

The retailer is revamping stores with a focus on customer engagement as it faces increased competition in the red-hot beauty market.

By Daphne Howland • Aug. 21, 2018

True Religion taps Bella Hadid for brand revamp

The denim brand exited bankruptcy in an orderly fashion last year and is poised to capture the more stylized end of the market, as well as younger consumers.

By Daphne Howland • Aug. 21, 2018

REI names first VP of commerce and experiences

Outdoor recreation is a segment where retail experience matters almost as much as marketing. 

By Dan Alaimo • Aug. 21, 2018

DKNY partners with Meitu on AR fragrance campaign

The promotion, which runs for two weeks in each target country throughout the Asia-Pacific region, includes a branded filter for the BeautyPlus app. 

By Robert Williams • Aug. 20, 2018

Gap taps activists, artists for inclusive ad campaign

The company hasn't made many waves with its fashion for years, but this summer's campaign featuring young advocates and artists is getting noticed.

By Daphne Howland • Aug. 20, 2018

Retail Therapy: Balenciaga and the $250 key to nowhere

It takes a certain amount of talent to consistently produce this many useless accessories and still charge hundreds of dollars for them.

By Cara Salpini • Aug. 17, 2018