Marketing: Page 143


  • The North Face pledges equal representation for women in ads

    The Move Mountains initiative also celebrates female explorers through short films and includes a multi-year outdoor adventure partnership with Girl Scouts of the USA. 

    By Erica Sweeney • April 4, 2018
  • Deep Dive

    After Amazon Go’s launch, retailers renew focus on how mobile shapes in-store shopping

    Walmart and Nike are ramping up their mobile strategies, but will the Go model become the new gold standard for retail?

    By Natalie Black (Koltun) • April 3, 2018
  • Trendline

    The latest in experiential retail

    From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

    By Retail Dive staff
  • Toys R Us shuts down e-commerce operations

    The bankrupt toy retailer is no longer open for business online and is instead redirecting customers to its closeout sales at stores — which themselves are provoking some grumbling. 

    By April 3, 2018
  • L'Occitane hits the road with traveling pop-up

    L'Occi Truck will travel cross-country from April to October, and the retailer hopes it will spur better customer engagement and user-generated content.

    By April 3, 2018
  • Walmart pulls Cosmo from checkout aisle

    The conservative advocacy group that had lobbied for the move declared it a #MeToo victory Wednesday, but many feminists decried it. 

    By March 29, 2018
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    Getty Images
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    Online traffic to major shopping sites dipped over the holidays

    Many top online shopping sites saw traffic decline in the final quarter of 2017, translating to about 117 million fewer shopper visits per month, according to SimilarWeb.

    By March 28, 2018
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    Wikipedia
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    Apple ties education push to its community-focused retail revamp

    The technology company followed up the product launch with an in-store event to highlight its ongoing transformation from retail space to community gathering place. 

    By March 28, 2018
  • Barnes & Noble debuts book discovery social network and app

    Brad Meltzer is the first to be featured in the app's "asked by an author" section, where readers can chat with writers and ask questions.

    By Robert Williams • March 28, 2018
  • Office Depot storefront
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    "Office Depot" by Rusty Clark is licensed under CC BY 2.0
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    Office Depot shelves went without Sharpies after vendor spat

    Newell Brands stopped shipments to the retailer over a dispute in how its products were marketed, according to a report in The Wall Street Journal. 

    By March 28, 2018
  • Deep Dive

    What's driving retail's sneaker obsession?

    The rising tide of consumer interest pushed sneakers to the top of the hot product list, and limited edition collections have kept demand high as brands jockey for position.

    By March 28, 2018
  • Most retailers are on social media, but they're missing out

    Retailers might have shopping buttons on social media accounts, but they need to talk more about what consumers want, according to Astound Commerce Insights.

    By March 27, 2018
  • Asos is showing how clothes look on different body types

    The move takes body positivity to a new level and could boost orders to the e-tailer by helping shoppers see what clothes might look like on them. 

    By March 27, 2018
  • Most Amazon shoppers don't notice ads

    The company's marketing strength will continue to grow and evolve thanks to its Alexa voice assistant, according to research from CPC Strategy.  

    By March 26, 2018
  • Whole Foods lays off marketing staff as Amazon centralizes ops

    The elimination of store-level graphic designers and certain regional employees follows the departure of more than a dozen executives due to cultural differences.

    By Jeff Wells • March 26, 2018
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    Corinne Ruff
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    Deep Dive

    7 takeaways from Shoptalk 2018

    From speeding up the supply chain to adding personalization and making shopping more convenient — technology is fundamentally transforming the business. Here's what you need to know.

    By , Laura Heller • March 23, 2018
  • Deep Dive

    6 ways brands and retailers are using stores to boost business

    Stores aren't going away, but they are going on a diet. Here are the most innovative concepts showcased at Shoptalk.

    By March 23, 2018
  • Retailers are being flooded by a 'returns tsunami'

    Try-before-you-buy purchasing is great for consumers, but it's becoming a major headache for online retailers, according to a new report.

    By March 23, 2018
  • Toy maker working on bid for Toys R Us

    As the ailing toy seller winds down U.S. operations, it's putting $2 billion in discounted toys on the market. In a "sad synchronicity" in timing, the chain's founder has also died.

    By March 23, 2018
  • Deep Dive

    Retail Therapy: Old Navy spaces out on gender equality

    In a move that says "we didn’t think this through," the brand stocked NASA T-shirts only targeted toward half of the population … we give you one guess.

    By March 23, 2018
  • More marketing, IT dollars pouring into mobile

    Retail marketers will increase their mobile budget by an average of 25%, pointing to the continued importance of the platform for shoppers.

    By March 22, 2018
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    Sephora
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    Sephora launches 30-day exclusives to drive traffic

    The new products, part of the "First at Sephora" program, will bypass even the brand's own sites and stores, selling exclusively at Sephora for 30 days after each debut.

    By March 22, 2018
  • Instagram expands shoppable posts in 8 countries

    Brands in the U.K., France, Italy, Germany, Australia, Brazil, Canada and Spain can now add e-commerce links within their Instagram posts.

    By Robert Williams • March 21, 2018
  • Amazon, AARP reportedly working on tech for seniors

    The two companies have been in talks about how to improve technology for older Americans since 2015, according to CNBC.

    By March 21, 2018
  • KB Toys plots a comeback as Toys R Us collapses

    As the toy retailer winds down operations, a business that revives old brands is trying to bring back defunct KB Toys — with Toys R Us employees.

    By March 21, 2018
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    CoEdition
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    Former Gilt Groupe execs launch plus-size brand

    CoEdition aims to fill a gap by curating fashion items from well known designers in sizes 10 to 26.

    By March 21, 2018