Marketing: Page


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    Retrieved from Walmart on April 25, 2019
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    Walmart's marketing chief to depart after a year on the job

    The retail giant also announced the creation of a new retail marketing team focused on store initiatives, merchandising and e-commerce.

    By Aug. 20, 2019
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    Retail Therapy: Amazon's not so 'Marvelous' gas deal

    Los Angeles commuters can blame Jeff Bezos for making matters worse for the already traffic-ridden city.

    By Aug. 16, 2019
  • A Macy's building with the word "Believe" written on it in bright lights. Explore the Trendline
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    Cara Salpini/Retail Dive
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    Trendline

    A look at the 2026 holiday season

    From price-conscious shoppers to ever-changing tariffs, retailers have a lot to juggle this holiday season.

    By Retail Dive staff
  • J.C. Penney sued by Zumba over marketing campaign

    The fitness company took issue with the retailer's use of the slogan "From A to Zumba" to sell fitness apparel. 

    By Aug. 16, 2019
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    Courtesy of Ulta
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    Ulta highlights DTC brands with Sparked platform

    Sephora recently launched a similar in-store merchandising initiative for makeup brands as both retailers bank on digital natives to drive traffic.

    By Aug. 14, 2019
  • Kohl's to partner with emerging brands

    "Curated by Kohl's" will rotate quarterly, with items sold in various departments, and a collaboration with Facebook is coming next spring.

    By Aug. 13, 2019
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    Allbirds
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    Allbirds steps outside the shoe market

    With its socks launch the direct-to-consumer brand follows a familiar expansion trajectory into an adjacent category.

    By Aug. 13, 2019
  • Target expands Levi's offering with Red Tab items

    The back-pocket trademark has been a sign of authenticity for decades, and signals the mass merchant's confidence in attracting high-spending customers.

    By Aug. 12, 2019
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    Sasha Turrentine for The North Face
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    The North Face plans to refresh 'majority' of fleet by 2024

    A new SoHo location is the first step of the brand's revamped retail strategy, which is centered around stronger connections with customers.

    By Aug. 12, 2019
  • Foot Locker drops throwback Nike swoosh merch

    The duo's collaboration taps sports and music stars to capture sneakerhead sales and highlight the history of Nike's iconic logo.

    By Dianna Christe • Aug. 12, 2019
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    Busch
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    Column

    Retail Therapy: Busch submits its bid to be the drink of fall

    The beer brand reignited its #BuschLatte campaign with the launch of a limited edition beer and a nostalgic advertisement.

    By Aug. 9, 2019
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    Havas for Puma
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    Puma puts geotargeted ads on taxis

    The campaign centers around the grand opening of the brand's flagship store on Fifth Avenue in New York City. 

    By Barry Levine • Aug. 8, 2019
  • Sponsored by Quad

    Is your team exhausted by brute force marketing? Save them with these 5 steps

    Are you sacrificing your team to brute force marketing? Here’s how to stop: Fix your process.

    By Pete Deubler, Executive Director of Business Process Strategy, Quad • Aug. 8, 2019
  • A'gaci to auction IP in Ch. 11

    After opting to liquidate in its second bankruptcy in less than two years, the apparel retailer is selling off its name and other brand assets.

    By , Updated Sept. 18, 2019
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    Kmart
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    Kmart Australia deploys AR furniture demos in web-based ads

    The tech allows consumers to virtually visualize decor and furniture products available at the retailer. 

    By Peter Adams • Aug. 6, 2019
  • Macy’s back-to-school push debuts with Snapchat shopping, TikTok challenge

    In its first campaign on the social apps, the retailer aims to appeal to mobile-savvy consumers and drum up user-generated content.

    By Robert Williams • Aug. 6, 2019
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    MeUndies
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    The bare truth: Why MeUndies grew its sizing and style options

    Founder and CEO Jonathan Shokrian hopes to address customer feedback on fit with extended sizing and a new female-focused line.

    By Aug. 6, 2019
  • Victoria's Secret cancels its runway show

    The brand is under fire in the #MeToo era as smaller rivals take share, especially among younger shoppers.

    By Aug. 5, 2019
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    Unnecessary Inventions via Instagram
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    Column

    Retail Therapy: Crocs gets the upper hand

    The person behind Unnecessary Inventions created a glove inspired by the foam clogs, which is simply a treat for anyone with eyes.

    By Aug. 2, 2019
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    How GNC uses post-sale communications to drive sales, loyalty

    Learn how GNC is driving a 10x lift in sign-ups for their paid loyalty program and more revenue from auto-delivery opt-ins and personalized product recommendations.

    Aug. 2, 2019
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    Retrieved from Target on August 01, 2019
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    Target launches 'archives' collection highlighting design partnerships

    The mass merchant is celebrating 20 years of working with famed designers to deliver its signature cheap chic offering to customers.

    By Aug. 1, 2019
  • Allyson Felix crouches down in a running position.
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    Courtesy of Athleta
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    Allyson Felix snubs Nike, signs with Athleta

    The brand's first sponsored athlete was one in a group of women who criticized Nike for its treatment of pregnant athletes.

    By July 31, 2019
  • Gap launches 'It's our denim now' campaign

    The brand is turning to its core jeans offer as it prepares to separate from the Old Navy banner that has supported it for years.

    By July 31, 2019
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    Pinterest
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    Pinterest rolls out browsable catalogs alongside Pins

    Fresh efforts to streamline shopping on the platform come as a new report finds it's the most efficient digital channel for retail brands.

    By Barry Levine • July 31, 2019
  • Gucci hires diversity chief

    The luxury Italian label hopes to change its internal culture and global brand strategy following controversial missteps earlier this year.

    By July 31, 2019
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    Kendall Davis/Retail Dive
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    Deep Dive

    30 minutes with the CEO of Birchbox

    Co-founder Katia Beauchamp breaks down the beauty brand's model, marketing changes and why she chose Walgreens as a partner.

    By July 30, 2019