Marketing: Page 143
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Walmart is closing the online grocery price gap with Amazon
A new study from Profitero finds a 1.8% price difference in the key category, further highlighting the fierce battle between the two industry titans.
By Dan Alaimo • March 1, 2018 -
Study: Voice shopping will surge 1,900% by 2022
Amazon is poised to dominate the emerging space with the largest market share, which is currently more than twice that of its nearest competitor Google.
By Robert Williams • March 1, 2018 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Deep Dive
Is activist advertising the new frontier?
Increasingly, retailers are taking a stance on social and political issues — and scoring customers at the same time. Here's who's doing it best.
By Cara Salpini • Feb. 28, 2018 -
Nordstrom deepens ties with fashion blogger Arielle Charnas
A new brand launching this fall takes its name from Charnas' "Something Navy" blog and follows a successful capsule collection three years ago.
By Daphne Howland • Feb. 27, 2018 -
Nordstrom, Sephora, Amazon rank highly on personalized marketing
In a recent ranking by Go-to-Market Pros, those retailers were voted by their peers as the best at using personalization for marketing initiatives.
By Dan Alaimo • Feb. 23, 2018 -
Target debuts Cat & Jack baby box subscription service
These days nearly everyone is getting into the subscription game, and it's Target's turn to play with one of its most popular private label brands.
By Corinne Ruff • Feb. 23, 2018 -
Deep Dive
Retail Therapy: Nike takes a well-placed kick at the sneaker market
The athletics brand released a whole line of bland, white shoes and told customers to do the rest … and they loved it.
By Cara Salpini • Feb. 23, 2018 -
Gap launches limited-edition collection with Sarah Jessica Parker
It's not altogether surprising that the struggling brand is pairing with a celebrity it worked with during a more prosperous time.
By Daphne Howland • Feb. 23, 2018 -
Patagonia doubles down on political activism
The outdoor gear brand recently launched a digital platform for consumers and organizations to support grassroots environmental causes.
By Daphne Howland • Feb. 22, 2018 -
Target debuts 'eclectic' home brand Opalhouse
The big-box retailer is doubling down on what it has always done best — curated fashionable styles that don't break the bank — and private label is key.
By Corinne Ruff • Feb. 21, 2018 -
Deep Dive
How Museum of Ice Cream gives customers a taste for experiential retail
The popular locations are filled with colorful, sensory-driven installations that encourage customers to interact with both the physical space and the staff.
By Cara Salpini • Feb. 21, 2018 -
Wayfair among early adopters of Facebook 3-D image posting
The online furniture company is providing an early case for how retailers might use the new capability to reach customers.
By Dan O'Shea • Feb. 21, 2018 -
Ralph Lauren tops Amazon, Target in Olympic mentions
Of the top retailers mentioned on social media so far, Ralph Lauren came in highest with a 38% share, while Walmart logged just 4%, according to Digimind.
By Cara Salpini • Feb. 21, 2018 -
When one won't do: More consumers are paying for Prime and Costco memberships
There is now a significant overlap in customers who see value in spending the extra money to access each retailer's unique format and products.
By Erika Kincaid • Feb. 21, 2018 -
Amazon gives Prime members 5% back on Whole Foods purchases
The discount is the latest addition to the e-tailer's Prime Rewards Visa Card, which also offers 5% back on Prime purchases and 2% back at restaurants and gas stations.
By Dan Alaimo • Feb. 21, 2018 -
Nike’s Air Jordan pre-release on Snapchat sells out in 23 minutes
The athletic wear company is the first brand to sell products on the social media app, which could be a game changer for mobile commerce.
By Robert Williams • Feb. 20, 2018 -
Automat creates online hive for beauty sector chatbots
The new Beauty.bot site is an online resource for everything anyone wants to know about the beauty sector's ongoing embrace of messaging-based apps.
By Dan O'Shea • Feb. 16, 2018 -
Deep Dive
Retail Therapy: 6 Valentine's Day gifts to break your heart
These products were so awful — and, in some cases, so awfully good — that they’re sure to put you into cardiac arrest.
By Cara Salpini • Feb. 16, 2018 -
J. Crew to partner with WeWork
The retailer will open pop-ups at several WeWork locations and host panel discussions with the shared office space company.
By Daphne Howland • Feb. 15, 2018 -
The RealReal opens Las Vegas pop-up shop
Resale e-commerce is booming, and the luxury consignment e-tailer has snagged the upscale end of the market as it dabbles in brick and mortar.
By Daphne Howland • Feb. 15, 2018 -
Deep Dive
Why generational marketing could send retailers back to the drawing board
While there's generally some truth in stereotypes, retailers that rely on generational marketing alone could be missing out on both the channels and customers they should be targeting.
By Cara Salpini • Feb. 14, 2018 -
Selfridges aims for a knockout with in-store boxing ring
No doubt the U.K. department store is hoping to beat rivals to the punch by creating a destination beyond shopping.
By Daphne Howland • Feb. 14, 2018 -
Diesel launched a pop-up shop selling 'fake' products
Thanks to a marketing stunt, NYC shoppers last week might have found a fake pair of Diesel jeans with a correctly spelled label, and an authentic pair with a misspelled one.
By Daphne Howland • Feb. 13, 2018 -
Deep Dive
7 retail execs envision the future of stores
Executives from Best Buy, The Home Depot and MM.LaFleur share their visions for the future of retail at Future Stores Miami.
By Corinne Ruff • Feb. 13, 2018 -
Lucky Brand to offer private label credit card
A great majority of U.S. consumers, including millennials, have store-branded cards in their wallets and say they're more likely to shop at that retailer because of it.
By Daphne Howland • Feb. 12, 2018