Marketing: Page 143


  • Starbucks ranks highest among QSR loyalty apps

    The chain reportedly drives repeat visits with its rewards program by requiring members to pre-load money onto the app to make mobile payments.

    By Robert Williams • May 16, 2018
  • Macy’s steps into summer with new Instagram look, dedicated men’s page and more

    The retail brand is continuing its work with the creator network Tongal to make its social video efforts shoppable and shareable by influencers. 

    By Erica Sweeney • May 16, 2018
  • A woman puts clothing into an RFID self-checkout kiosk Explore the Trendline
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    Thai Liang Lim via Getty Images
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    Trendline

    How retailers are thinking about in-store experience

    Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

    By Retail Dive staff
  • YouCam drives personalized beauty consultations with live advisers

    The beauty consultants can display looks and products virtually on themselves or on the face of callers, as well as helping them find and shop for products.

    By Robert Williams • May 15, 2018
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    Barneys
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    Barney's reprises 'The Drop' in LA

    The previous collaboration between the upscale department store and fashion streetwear company Highsnobiety attracted many young fans in New York.

    By May 15, 2018
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    Sephora
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    Sephora expands clean beauty label

    The specialty beauty retailer broadened the list of "formulated without" ingredients and increased the number of brands sold under the label.

    By Updated July 15, 2019
  • Column

    Retail Therapy: Nike's shoe treadmill takes a step in the wrong direction

    While the company was filing a patent for tech that helps shoppers put on shoes, Kanye West was evidently ripping off its old designs.

    By May 11, 2018
  • IAB: Mobile drives digital ad spend to all-time high of $88B

    Marketers are for the first time investing more in phone screens than TV screens, the trade group found. 

    By Erica Sweeney • May 11, 2018
  • Exterior of a DSW store.
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    "DSW" by Mike Mozart is licensed under CC BY 2.0
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    DSW restructures loyalty program

    The shoe retailer updated the rewards program to better reflect the needs and wants of its customers, who gave feedback on what they wanted to see.

    By May 10, 2018
  • Best Buy debuts new look and messaging

    The campaign emphasizes customer service as the electronics chain embarks on a new phase of growth — opening stores and partnering with Amazon. 

    By May 10, 2018
  • Macy's extends Star Rewards beyond store card holders

    The department store retailer recently revamped its loyalty program and is now trying to expand its reach.

    By May 10, 2018
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    Corinne Ruff
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    Has Nike hit peak crisis yet?

    After the loss of four more top executives, the culture at Nike is under continued scrutiny. How the situation is handled could impact brand loyalty, trust and the bottom line.

    By May 9, 2018
  • Shopify to open brick-and-mortar store for retail clients

    The company is slated this year to open a store for stores that will help it connect in-person with retail customers.

    By May 8, 2018
  • Report: Amazon exits Google Shopping campaigns

    The e-commerce giant's disappearance from the increasingly important visual search format could open an opportunity for retailers to strengthen their position.

    By Chantal Tode , Erica Sweeney • May 8, 2018
  • How Macy’s and IBM tackle ‘thumb scrolling’ on digital video

    Standing out on mobile and social channels demands visually compelling work but also a clear strategy behind the creative, marketers said Monday at the IAB's Digital Video Symposium.

    By Peter Adams • May 8, 2018
  • Deep Dive

    Gen Z’s need for speed and how retailers can keep up

    The two youngest generations aren't necessarily the same, but they do have a lot in common: in particular, a taste for Amazon, Nike and social commerce.

    By May 8, 2018
  • Bonobos touts range of size offerings with new campaign

    The effort, reportedly the brand's costliest to date, includes video projections on buildings in Austin and Chicago and a seven-minute documentary. 

    By Erica Sweeney • May 8, 2018
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    J.C. Penney
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    J.C. Penney taps Shaquille O'Neal for Big & Tall campaign

    The TV campaign is just the department store's latest move to highlight its Big & Tall men's apparel offerings.

    By May 8, 2018
  • Column

    Retail Therapy: May the 4th be with retailers' Star Wars promotions

    The force might be better employed by helping retailers find the flaws in their promotions than by helping Rey find herself.

    By May 4, 2018
  • RetailMeNot arms retailers with in-store cash back offers

    Through the company's mobile app, shoppers at stores like Macy's, Kohl's, Sephora and others can now start getting cash back offers in stores.

    By May 3, 2018
  • Digital sales up 15%, but social media impact stalls

    Online sales continued double-digit growth in the first quarter with mobile driving 60% of traffic, reports Salesforce.

    By May 3, 2018
  • Opinion

    How Gen Z is driving a cultural shift in retail branding

    Retailers need to embrace change, the kind that starts from within, if they're to engage today's shopper, writes Meredith Ferguson of TMI Strategy.

    By Meredith Ferguson • May 2, 2018
  • Tommy Hilfiger examines life of a Formula One star with docuseries

    "#WhatsYourDrive" folllows brand ambassador Lewis Hamilton, with new episodes released in line with the 2018 Formula One World Championship Race calendar. 

    By Erica Sweeney • May 2, 2018
  • J.C. Penney and Lionel Richie say 'Hello'

    The retailer continues to revamp bedding and home with a new line from the Grammy award-winning singer and songwriter.

    By May 1, 2018
  • Toys R Us still has a chance to save some US stores

    The investment firm buying the retailer's Canadian business is reportedly interested in select units, while MGA's CEO Isaac Larian, plans "to continue the fight to save Toys R Us in the U.S."

    By April 30, 2018
  • Amazon's ad business jumps in Q1, becomes 'multi-billion dollar' program

    Ad sales growth appears to be accelerating, with the company's "other" revenues up 72% for the quarter. 

    By Erica Sweeney • April 30, 2018