Marketing: Page 143
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The North Face pledges equal representation for women in ads
The Move Mountains initiative also celebrates female explorers through short films and includes a multi-year outdoor adventure partnership with Girl Scouts of the USA.
By Erica Sweeney • April 4, 2018 -
Deep Dive
After Amazon Go’s launch, retailers renew focus on how mobile shapes in-store shopping
Walmart and Nike are ramping up their mobile strategies, but will the Go model become the new gold standard for retail?
By Natalie Black (Koltun) • April 3, 2018 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Toys R Us shuts down e-commerce operations
The bankrupt toy retailer is no longer open for business online and is instead redirecting customers to its closeout sales at stores — which themselves are provoking some grumbling.
By Ben Unglesbee • April 3, 2018 -
L'Occitane hits the road with traveling pop-up
L'Occi Truck will travel cross-country from April to October, and the retailer hopes it will spur better customer engagement and user-generated content.
By Daphne Howland • April 3, 2018 -
Walmart pulls Cosmo from checkout aisle
The conservative advocacy group that had lobbied for the move declared it a #MeToo victory Wednesday, but many feminists decried it.
By Daphne Howland • March 29, 2018 -
Online traffic to major shopping sites dipped over the holidays
Many top online shopping sites saw traffic decline in the final quarter of 2017, translating to about 117 million fewer shopper visits per month, according to SimilarWeb.
By Dan O'Shea • March 28, 2018 -
Apple ties education push to its community-focused retail revamp
The technology company followed up the product launch with an in-store event to highlight its ongoing transformation from retail space to community gathering place.
By Dan O'Shea • March 28, 2018 -
Barnes & Noble debuts book discovery social network and app
Brad Meltzer is the first to be featured in the app's "asked by an author" section, where readers can chat with writers and ask questions.
By Robert Williams • March 28, 2018 -
Office Depot shelves went without Sharpies after vendor spat
Newell Brands stopped shipments to the retailer over a dispute in how its products were marketed, according to a report in The Wall Street Journal.
By Daphne Howland • March 28, 2018 -
Deep Dive
What's driving retail's sneaker obsession?
The rising tide of consumer interest pushed sneakers to the top of the hot product list, and limited edition collections have kept demand high as brands jockey for position.
By Cara Salpini • March 28, 2018 -
Most retailers are on social media, but they're missing out
Retailers might have shopping buttons on social media accounts, but they need to talk more about what consumers want, according to Astound Commerce Insights.
By Daphne Howland • March 27, 2018 -
Asos is showing how clothes look on different body types
The move takes body positivity to a new level and could boost orders to the e-tailer by helping shoppers see what clothes might look like on them.
By Daphne Howland • March 27, 2018 -
Most Amazon shoppers don't notice ads
The company's marketing strength will continue to grow and evolve thanks to its Alexa voice assistant, according to research from CPC Strategy.
By Daphne Howland • March 26, 2018 -
Whole Foods lays off marketing staff as Amazon centralizes ops
The elimination of store-level graphic designers and certain regional employees follows the departure of more than a dozen executives due to cultural differences.
By Jeff Wells • March 26, 2018 -
Deep Dive
7 takeaways from Shoptalk 2018
From speeding up the supply chain to adding personalization and making shopping more convenient — technology is fundamentally transforming the business. Here's what you need to know.
By Corinne Ruff , Laura Heller • March 23, 2018 -
Deep Dive
6 ways brands and retailers are using stores to boost business
Stores aren't going away, but they are going on a diet. Here are the most innovative concepts showcased at Shoptalk.
By Corinne Ruff • March 23, 2018 -
Retailers are being flooded by a 'returns tsunami'
Try-before-you-buy purchasing is great for consumers, but it's becoming a major headache for online retailers, according to a new report.
By Dan Alaimo • March 23, 2018 -
Toy maker working on bid for Toys R Us
As the ailing toy seller winds down U.S. operations, it's putting $2 billion in discounted toys on the market. In a "sad synchronicity" in timing, the chain's founder has also died.
By Ben Unglesbee • March 23, 2018 -
Deep Dive
Retail Therapy: Old Navy spaces out on gender equality
In a move that says "we didn’t think this through," the brand stocked NASA T-shirts only targeted toward half of the population … we give you one guess.
By Cara Salpini • March 23, 2018 -
More marketing, IT dollars pouring into mobile
Retail marketers will increase their mobile budget by an average of 25%, pointing to the continued importance of the platform for shoppers.
By Dan O'Shea • March 22, 2018 -
Sephora launches 30-day exclusives to drive traffic
The new products, part of the "First at Sephora" program, will bypass even the brand's own sites and stores, selling exclusively at Sephora for 30 days after each debut.
By Daphne Howland • March 22, 2018 -
Instagram expands shoppable posts in 8 countries
Brands in the U.K., France, Italy, Germany, Australia, Brazil, Canada and Spain can now add e-commerce links within their Instagram posts.
By Robert Williams • March 21, 2018 -
Amazon, AARP reportedly working on tech for seniors
The two companies have been in talks about how to improve technology for older Americans since 2015, according to CNBC.
By Daphne Howland • March 21, 2018 -
KB Toys plots a comeback as Toys R Us collapses
As the toy retailer winds down operations, a business that revives old brands is trying to bring back defunct KB Toys — with Toys R Us employees.
By Ben Unglesbee • March 21, 2018 -
Former Gilt Groupe execs launch plus-size brand
CoEdition aims to fill a gap by curating fashion items from well known designers in sizes 10 to 26.
By Daphne Howland • March 21, 2018