L’Oréal buys AR beauty tech startup Modiface

The acquisition lets the beauty brand control a proven technology that allows customers to virtually try on makeup and keep it out of the hands of competitors.

By Robert Williams • March 19, 2018

How Jordan Brand reimagined its namesake’s iconic dunk to drive m-commerce

A unique combination of technologies and platforms broke new ground for a recent promotion and was the focus of a SXSW session last week.

By Chantal Tode • March 19, 2018

Explore the Trendline➔

Gen Z and millennials

If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

By Retail Dive staff

Nike takes gamification to the next level with sneaker try-on game

Dubbed "Reactland," the game lets shoppers try on shoes by running on a treadmill hooked up to a video game.

By Daphne Howland • March 19, 2018

NYDJ invests in personalization to improve direct-to-consumer efforts

NYDJ is among the latest brands to see the value in increasing personalization efforts to better engage shoppers.

By Dan O'Shea • March 18, 2018

Retail Therapy: The jean jacket that swallowed fashion whole

There's bad denim and then there's denim that's so baggy you could fit your whole family in it. This is the latter.

By Cara Salpini • March 16, 2018

Tommy Hilfiger puts Gigi Hadid behind the wheel with Formula One racer

Lewis Hamilton, regarded as one of the world's best drivers and a major social media presence, is the brand's new menswear ambassador. 

By Erica Sweeney • March 16, 2018

How Toys R Us' bankruptcy hopes came crashing down

The toy seller entered Chapter 11 with the goal of a leaner, better business. Instead, a terrible holiday season sent it in a different direction. 

By Ben Unglesbee • March 15, 2018

The state of sports retail: How athleisure keeps changing the game

Nike, Under Armour and Lululemon are canaries in the the coal mine as brands are buffeted by changing consumer tastes.

By Cara Salpini • March 14, 2018

Calvin Klein, H&M and Nike among most LGBTQ-friendly brands

Over half of marketers allocate between 0% to 4% of their marketing campaigns to LGBTQ consumers each year, according to a study.

By Erica Sweeney • March 14, 2018

Macy's unveils 'The Edit,' launches a beauty box

The retailer is shuttering stores at a rapid clip, but is also besting peers in many aspects of apparel merchandising.

By Daphne Howland • March 14, 2018

Dick's foot traffic rises 3.7% after gun ban

In particular, the outdoor retailer saw nearly an 8% increase in blue states the weekend after announcing it would stop selling assault-style rifles, according to data from Reveal Mobile.

By Cara Salpini • March 13, 2018

West Elm partners with artists to roll out 'Local Experiences'

The retailer is expanding local collaborations with the launch of artisan workshops in five cities.

By Daphne Howland • March 13, 2018

360-degree VR ads have 300% higher click-through rates

An increasing component of retailers' marketing plans are 360-degree virtual reality ads, which according to OmniVirt are measurably more effective than traditional two-dimensional ads.

By Dan Alaimo • March 13, 2018

Study: 34% of Gen Zers are leaving social media

The group holds paradoxical views of social media: 41% report it makes them feel anxious, sad or depressed, but 77% see more benefits than drawbacks.

By Erica Sweeney • March 12, 2018

Sephora lines up largest accelerator yet

The beauty retailer disrupted department stores years ago and "Sephora Accelerate" helps ensure it doesn't get staid.

By Daphne Howland • March 12, 2018

Retail Therapy: Pizza Hut's Pie Tops are 'fresh' out of the oven

It's the second year in a row for the fast food joint's pizza-inspired sneakers, and customers are already clamoring for a piece of the pie.

By Cara Salpini • March 9, 2018

REI's #OptOutside boosts in-store foot traffic 3.6x with digital OOH

Though the campaign is about closing stores in favor of the outdoors on Black Friday, it ultimately brought more people in to shop with some help from Vistar Media and LiveRamp. 

By Erica Sweeney • March 8, 2018

Walmart's A-list Oscar night was all about 'The Box'

For its second year of short films during the Academy Awards, "The Box" became a star, and a true symbol of its war with Amazon.

By Daphne Howland • March 6, 2018

Amazon ad growth could form 'triopoly' with Facebook, Google

The e-tailer is growing its share of ad spend as more marketers gravitate to the platform. 

By Cara Salpini • March 6, 2018

Kmart releases new Adam Levine line amid store closings

But Kmart conducted a recent survey that uncovered a tough truth: Many consumers aren't looking for for celebrities or apparel to help them define their identity.

By Daphne Howland • March 6, 2018

Nordstrom to sell Anthropologie home goods

The partnership could help Nordstrom win back some market share that department stores have lost to specialty and mass merchants. 

By Daphne Howland • March 6, 2018

The Children’s Place and Gymboree: A tale of two specialty retailers

One invested in inventory technology, assortment and e-commerce. The other went bankrupt. What can the two children's apparel retailers teach retailers?

By Ben Unglesbee • March 5, 2018

Olay boosts engagement 20% with influencer skincare challenge

The beauty brand boosted awareness and Google searches, but missed an opportunity to drive sales on Walmart's website.

By Robert Williams • March 5, 2018

How Indochino custom fits landing pages to drive foot traffic

The made-to-measure suit brand invests in paid social to drive awareness, but the challenge was to talk about its quickly growing array of showrooms on a local level.

By Dianna Christe • March 5, 2018

Retail Therapy: Neiman Marcus banks 'a milli' on Lil Wayne collection

The famous rapper launched a "Young Money" line with the luxury department store that’s way hotter — and cheaper — than its usual fare.

By Cara Salpini • March 2, 2018