Marketing: Page 142


  • 'Household enthusiasts' spend 50% more than millennials

    The group, defined as savvy millennial or Gen X shoppers in charge of most purchasing decisions for a household, also shops in-store slightly more than online, according to RetailMeNot.

    By June 5, 2018
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    GroundTruth
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    Sponsored by GroundTruth

    Ace your back-to-school marketing with location data

    Is your marketing strategy ready for the back-to-school shopping season? Incorporating location data and a Cost Per Visit ad model into your campaign can help generate more foot traffic and improve the frequency of sales.

    June 5, 2018
  • A woman puts clothing into an RFID self-checkout kiosk Explore the Trendline
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    Thai Liang Lim via Getty Images
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    Trendline

    How retailers are thinking about in-store experience

    Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

    By Retail Dive staff
  • Papa John's, retailer take jab at mattress disruptors with pizza promotion

    Raymour & Flanigan is offering a year's worth of free pies to customers who purchase a mattress that costs $500 or more. 

    By Erica Sweeney • June 5, 2018
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    Getty Images
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    Most retailers use mobile location to boost store traffic

    New GDPR regulations have raised questions for vendors and marketers around the limitations of data collection.

    By Robert Williams • June 5, 2018
  • Walmart, Target, Kohl's see the light at the end of Toys R Us' tunnel

    As the big box toy seller recedes from the U.S. market, major retail players are signaling plans to expand in the toy category well ahead of the holidays. 

    By June 4, 2018
  • Nearly half of teens are online ‘almost constantly’

    Pew's latest survey confirms what many already know about teens — almost all are mobile and use their smartphones on a near-constant basis.

    By June 1, 2018
  • Column

    Retail Therapy: This $1,300 Balenciaga shirt is also a ... shirt

    The luxury fashion brand is here to combat that feeling when one shirt isn't enough by selling two that are sewn together at the neck.

    By May 31, 2018
  • PayPal acquires AI-driven predictive marketing company Jetlore

    PayPal's latest acquisition shows it is looking beyond payments to make itself a more valuable partner for retailers.

    By May 31, 2018
  • Macy's moves $400M media account to Publicis Groupe

    The change is in line with the retailer's efforts to explore new digital initiatives.

    By Erica Sweeney • May 30, 2018
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    Brandless
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    Q&A

    How Brandless built a following with its 'just what matters' approach

    Ido Leffler, co-founder and chairman of the direct-to-consumer company, talks about how its values, branding strategy and unique model have made the company a retail standout. 

    By Emma Liem Beckett • May 30, 2018
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    Kendall Davis / Industry Dive
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    Deep Dive

    30 minutes with Ulta's SVP of merchandising

    Sephora might be the darling of beauty, but Ulta has been quietly opening stores and posting huge e-commerce numbers. SVP of Merchandising Monica Arnaudo shares the retailer's next moves.

    By May 29, 2018
  • AmEx pilots blockchain-based loyalty rewards with Boxed

    The credit card company is offering loyalty members five times the rewards points on certain products and brands during the test. 

    By Erica Sweeney • May 29, 2018
  • Guitar Center adds 2 execs amid online push

    The musical instrument retailer is bringing new leaders in to spearhead marketing and e-commerce efforts as the company grapples with debt and changes in its sector. 

    By , May 29, 2018
  • Urban Outfitters launches third-party marketplace, tests self-checkout

    On a call with analysts, the retailer detailed how it is raising its bet on digital, including by adding new payment options and updating its sites and apps.

    By Erica Sweeney • May 25, 2018
  • Column

    Retail Therapy: Balenciaga locks down overpriced fashion with $350 keyring

    And no, that purchase doesn't include the keys to a new Bentley. It's just a lanyard.

    By May 25, 2018
  • Kohl's joins rivals in revamping loyalty

    The discount department store is testing a new loyalty system before rolling it out next year.

    By May 23, 2018
  • 72% of consumers prefer videos to text marketing

    Consumers like online videos with informational or purchasing links, and Coresight Research said they can provide a "powerful" marketing punch.

    By May 23, 2018
  • Study: AR’s potential for retailers lies in driving efficiencies, not sales

    The technology is likely to be too distracting to help shoppers who already are in a store looking at products, ABI Research says.

    By Robert Williams • May 22, 2018
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    Nike
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    Nike sells out of Facebook Messenger sneaker drop in less than an hour

    This is the athletics retailer's second social commerce success story in three months, after selling out of Air Jordans on Snapchat in just 23 minutes.

    By May 22, 2018
  • Sears brings in $425M in credit card deal with Citi

    The deal brings a much-needed influx of cash and adds another five years to Sears' agreement with Citi, which services cards tied to the retailer's Shop Your Way loyalty program. 

    By May 21, 2018
  • Controversies impact Nike, Adidas brands

    But Nike's more forthright approach to addressing its troubles may be mitigating the fallout, according to a report from YouGov BrandIndex.

    By May 18, 2018
  • Column

    Retail Therapy: Swimsuit fashion hits a royal snag

    The royal wedding holds a lot of great traditions, but merchandise covered in the couple's faces shouldn't be one of them.

    By May 18, 2018
  • M.Gemi drives sales, social following with Instagram Live

    The luxury brand has modernized the release of new products with weekly videos hosted by the influencer Kayleigh Harrington.

    By Robert Williams • May 18, 2018
  • Target testing virtual concierge services to boost beauty

    The mass merchant is using text, chat and augmented reality to grow sales in the booming category. The men's grooming aisle got a makeover, too. 

    By May 17, 2018
  • Toys R Us brand property going up for sale

    The liquidating toy retailer said more than 60 parties are interested in buying the company's intellectual property. 

    By May 16, 2018