Marketing: Page 142


  • Column

    Retail Therapy: Top Ramen steams up new clothing line

    The market for brand love these days is so high that everything from noodles to Miracle Whip has its own merchandise line. And the products sell out.

    By Oct. 5, 2018
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    Vibes
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    Lane Bryant, Vibes win 2 awards for mobile engagement

    The apparel retailer and their partner marketing firm received prizes for engagement by the Mobile Marketing Association.

    By Oct. 5, 2018
  • Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
  • Wayfair plots 2 holiday pop-ups

    The online furniture company is turning to brick and mortar as it struggles to conquer online furniture retail.

    By Oct. 4, 2018
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    Brandless
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    Brandless bringing pop-up to NYC

    A physical location, even a temporary one, is an opportunity for the e-retailer to connect with customers and test concepts in a way it can't do online.

    By Oct. 4, 2018
  • Justice launches entertainment arm

    The most successful brand in Ascena Retail Group is taking full advantage of its strong loyalty from young shoppers and their parents.

    By Oct. 3, 2018
  • Ross to settle $4.9M lawsuit over 'deceptive' price tags

    It's getting harder for off-price retailers to stock big name brands, making "compare to" pricing fraught.

    By Oct. 3, 2018
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    Courtesy of Birkenstock
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    Birkenstock opens first US store in NYC's SoHo

    The new store demonstrates the enduring appeal of New York's historic shopping district in particular and of brick-and-mortar locations in general.

    By Oct. 2, 2018
  • Sponsored by Quad/Graphics

    A new and powerful marketing combination: Virtual testing using emotion

    Understanding the emotional triggers of purchase intent improves direct mail response.

    Oct. 1, 2018
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    Retrieved from Amazon on October 01, 2018
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    Amazon jumps on mattress disruption with new private label

    The AmazonBasics line could cause the market's upstarts to lose some sleep.

    By Oct. 1, 2018
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    Retrieved from Target on October 01, 2018
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    Target private label collection spotlights women leaders

    The company's latest partnership features Vital Voices, a non-profit organization that promotes the work of female leaders.

    By Oct. 1, 2018
  • Amazon, Twitch add shopping, enhanced features to 'Thursday Night Football'

    Viewers of the live-streamed games on Twitch can chat and buy NFL merchandise. 

    By Robert Williams • Sept. 28, 2018
  • Column

    Retail Therapy: Babies R Us isn't dead, it's just a Halloween store

    The retailer's bankruptcy was unexpected in many ways — and nothing prepared shoppers for the sight of Babies R Us banners beside that decorative grave they'd been eyeing.

    By Sept. 28, 2018
  • Belk unveils private-label beauty brand

    The regional department store joins rivals in working to recapture share in a market that has moved to specialty players.

    By Sept. 28, 2018
  • Kohl's to launch home collection with HGTV's Scott twins

    The department store has cleaned up its stores and differentiated its merchandise of late, boosting revenue and margins in the process.

    By Sept. 28, 2018
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    Retrieved from Amazon on September 27, 2018
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    Amazon opens '4-star' store in New York City

    The new store will be a test of the e-commerce giant's ability to connect with customers through brick and mortar.

    By Sept. 27, 2018
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    Getty
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    Study: 47% of consumers prefer email messages from retailers

    Email remains a dominant force in digital marketing, but retailers have their work cut out for them.

    By Sept. 27, 2018
  • Will Nike kick up sales on Jet.com?

    After a successful pilot selling on Amazon last year, the athletics brand will soon debut on Walmart's more urban, millennial-focused marketplace.

    By Sept. 26, 2018
  • Under Armour names new chief marketing officer

    Alessandro de Pestel, the new CMO, also has extensive experience in fashion with brands like Tommy Hilfiger, Christian Dior Parfums and Omega Watches. 

    By Erica Sweeney • Sept. 26, 2018
  • AT&T set to open retail store, cafe hybrid

    The Lounge will feature AT&T products, as well as coffee, and comes just a few days after the company announced plans to open 1,000 new retail stores.

    By Sept. 25, 2018
  • Patagonia, Walmart, Gap work to get out the vote

    Nearly 140 CEOs, including many retailers and brands, have signed on to "Time to Vote," with the aim of boosting America's relatively low voter turnout.

    By Sept. 25, 2018
  • Survey: 80% of shoppers plan to spend at least as much as last year on holidays

    Mobile is likely to dominate the 2018 holiday retail season, as consumers spend more time on devices than watching TV. 

    By Erica Sweeney • Sept. 25, 2018
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    Saks Fifth Avenue
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    Deep Dive

    Can beauty department makeovers keep traditional retailers relevant?

    Retailers like Macy's and CVS have made significant strides to update their beauty offerings this year, but it's unclear how effective they'll be against Sephora and Ulta.

    By Sept. 25, 2018
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    Courtesy of FabFitFun
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    FabFitFun debuts Facebook video programming

    The launch coincides with the subscription box service's new fall box, and future content will be pegged to seasonal sales.

    By Sept. 25, 2018
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    Retrieved from Target on February 22, 2018
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    Deep Dive

    5 retailers making moves in subscription services in 2018

    This year, many retailers have launched either updates to current boxes or entirely new offerings, with particular popularity in the kids category.

    By , Sept. 24, 2018
  • Deep Dive

    Are subscription services viable for independent retailers?

    Small, local retailers are vying for a piece of the market and find a focused approach builds customer loyalty.

    By Sept. 24, 2018