Marketing: Page 142


  • The Information: Only 2% of Alexa users reportedly purchase off the devices

    The publication cited "two people briefed on the company's internal figures" for the statistic, and also claimed that of those 2%, 90% didn't make a second purchase.

    By Aug. 8, 2018
  • DSW debuts Las Vegas concept store

    The store offers services beyond shoe sales and a spectacle fit for "Sin City."

    By Aug. 8, 2018
  • Trendline

    Gen Z and the next-generation consumer

    If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

    By Retail Dive staff
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    Retrieved from Amazon on August 07, 2018
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    Amazon now lets Alexa users shop for delivery from Whole Foods

    This comes as questions arise around just how strong consumers' interest is in voice shopping.

    By Robert Williams • Aug. 7, 2018
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    Gobble
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    Walmart is now selling Gobble meal kits on its website

    The retailer has added the 15-minute, one-pan offerings to an assortment that includes both online and in-store options.

    By Patti Zarling • Aug. 7, 2018
  • Athleta bucks 'girls in sports' stereotypes with back-to-school push

    The brand aims to boost girls' confidence and promote sports leadership in its first campaign targeting young teenagers.

    By Natalie Black (Koltun) • Aug. 7, 2018
  • J. Crew bets on brand loyalty with new membership program

    The struggling apparel retailer joins Target and Macy's in trying to lock in customers without requiring a store card.

    By Aug. 6, 2018
  • Ikea refreshes marketing with experiential, digital push and fewer print catalogs

    Limited-run Inspiration Experiences in New York and Chicago and a giant digital catalog in larger urban areas will help the Swedish home furnishings retailer celebrate its 75th anniversary. 

    By Erica Sweeney • Aug. 3, 2018
  • Aerie pushes body positivity with new bras, measuring

    American Eagle's lingerie brand has gone as far as reinventing measuring tape to make it easier to find the right bra.

    By Aug. 3, 2018
  • Column

    Retail Therapy: Designer label fights its way into men's hearts

    Van Heusen banks on a partnership with UFC stars to help men realize how easy it is to beat each other up in their business attire.

    By Aug. 3, 2018
  • Nordstrom to sell assortment from Ann Inc.'s Lou & Grey

    The move furthers the department store's effort to bring in popular third-party brands and could help Ascena move one of its most stylish lines into the limelight.

    By Aug. 2, 2018
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    Opinion

    Amazon's private label push is a signal to brands to focus on experience

    In light of Amazon's recent focus on its brands, retailers need to double down on the one thing that Amazon can't offer — the brand experience, writes Sam Kliger, CEO of KWI.

    By Sam Kliger • Aug. 2, 2018
  • Under Armour VP of global brand management departs

    Adrienne Lofton led the brand's latest and largest-ever campaign in terms of global reach and investment, and some reports say she's headed for Nike.

    By Erica Sweeney • Aug. 1, 2018
  • Tommy Hilfiger unveils chip-embedded clothing line

    The brand is hoping customers will trade rewards points for any privacy concerns they might have about the technology.

    By July 31, 2018
  • Deep Dive

    WeWork goes to WeMRKT

    Coworking conglomerate WeWork's latest move expands its community-oriented approach into retail. But why?

    By Lara Ewen • July 31, 2018
  • Aerie mimics UGC to boost authenticity on YouTube

    "Cheap and cheerful" formats like tutorials, fit guides or shooting in front of simple fabric backdrops make the branded videos feel more authentic, Gartner L2 found.

    By Natalie Black (Koltun) • July 30, 2018
  • American Eagle spotlights real customers in fall campaign

    As part of the push, the brand also partnered with Universal Music Group and Brands for a content series spotlighting emerging music artists. 

    By Erica Sweeney • July 27, 2018
  • Column

    Retail Therapy: Twitter plays the Trump card

    After Ivanka Trump announced her namesake clothing brand would shut down, social media users roasted the designer turned political adviser.

    By July 27, 2018
  • Business Insider: H&M taps Instagram influencers for clothing designs

    The retail marketer's millennial-focused Nyden brand brought on nine digital creators to gauge consumer preferences for its latest collection. 

    By Erica Sweeney • July 26, 2018
  • Birchbox revamps website

    The subscription beauty box retailer is struggling to keep up in an online space it helped pioneer.

    By July 26, 2018
  • Deep Dive

    Nine West, Authentic Brands and the future of apparel retail

    Crippled by debt, Nine West went into bankruptcy this year. The company that bought the namesake brand has a flexible model that leaves it hungry for acquisitions. 

    By July 25, 2018
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    Major retailers slipping ads into each other's e-commerce boxes

    There's nothing new about adding paid ads to customers' packages, but a new startup is bringing digital efficiencies to the time-honored practice.

    By July 24, 2018
  • Tesco's new format raises questions about US grocers' discounter defense

    The British chain is reportedly preparing to open a chain of smaller, low-price stores in response to Aldi and Lidl.

    By Jeff Wells • July 24, 2018
  • Amazon perks drive customers to Avis

    The new perks for the e-tailer's customers, like the companies' previous tie-up, involves Alexa.

    By July 24, 2018
  • Walmart is adding influencer content to product pages

    Some info pages now include photos and recipes from influential bloggers, but it's not clear how much the subtle images will move the needle.

    By July 24, 2018
  • Casper
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    Courtesy of Casper
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    Deep Dive

    Has Casper put traditional mattress sellers to sleep?

    The 2010s ushered in an influx of bed-in-a-box mattress players that changed the way we think about the sector. But how much really changed, and where are the mattress startups headed?

    By July 24, 2018