Marketing: Page 141
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Report: Amazon exits Google Shopping campaigns
The e-commerce giant's disappearance from the increasingly important visual search format could open an opportunity for retailers to strengthen their position.
By Chantal Tode , Erica Sweeney • May 8, 2018 -
How Macy’s and IBM tackle ‘thumb scrolling’ on digital video
Standing out on mobile and social channels demands visually compelling work but also a clear strategy behind the creative, marketers said Monday at the IAB's Digital Video Symposium.
By Peter Adams • May 8, 2018 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Deep Dive
Gen Z’s need for speed and how retailers can keep up
The two youngest generations aren't necessarily the same, but they do have a lot in common: in particular, a taste for Amazon, Nike and social commerce.
By Cara Salpini • May 8, 2018 -
Bonobos touts range of size offerings with new campaign
The effort, reportedly the brand's costliest to date, includes video projections on buildings in Austin and Chicago and a seven-minute documentary.
By Erica Sweeney • May 8, 2018 -
J.C. Penney taps Shaquille O'Neal for Big & Tall campaign
The TV campaign is just the department store's latest move to highlight its Big & Tall men's apparel offerings.
By Daphne Howland • May 8, 2018 -
Column
Retail Therapy: May the 4th be with retailers' Star Wars promotions
The force might be better employed by helping retailers find the flaws in their promotions than by helping Rey find herself.
By Cara Salpini • May 4, 2018 -
RetailMeNot arms retailers with in-store cash back offers
Through the company's mobile app, shoppers at stores like Macy's, Kohl's, Sephora and others can now start getting cash back offers in stores.
By Dan O'Shea • May 3, 2018 -
Digital sales up 15%, but social media impact stalls
Online sales continued double-digit growth in the first quarter with mobile driving 60% of traffic, reports Salesforce.
By Dan Alaimo • May 3, 2018 -
Opinion
How Gen Z is driving a cultural shift in retail branding
Retailers need to embrace change, the kind that starts from within, if they're to engage today's shopper, writes Meredith Ferguson of TMI Strategy.
By Meredith Ferguson • May 2, 2018 -
Tommy Hilfiger examines life of a Formula One star with docuseries
"#WhatsYourDrive" folllows brand ambassador Lewis Hamilton, with new episodes released in line with the 2018 Formula One World Championship Race calendar.
By Erica Sweeney • May 2, 2018 -
J.C. Penney and Lionel Richie say 'Hello'
The retailer continues to revamp bedding and home with a new line from the Grammy award-winning singer and songwriter.
By Daphne Howland • May 1, 2018 -
Toys R Us still has a chance to save some US stores
The investment firm buying the retailer's Canadian business is reportedly interested in select units, while MGA's CEO Isaac Larian, plans "to continue the fight to save Toys R Us in the U.S."
By Ben Unglesbee • April 30, 2018 -
Amazon's ad business jumps in Q1, becomes 'multi-billion dollar' program
Ad sales growth appears to be accelerating, with the company's "other" revenues up 72% for the quarter.
By Erica Sweeney • April 30, 2018 -
Starbucks will spotlight afternoons to win more loyalty members
About half of volume sold in the afternoon is to customers who are not members of the My Starbucks Rewards program.
By Erica Sweeney • April 30, 2018 -
Column
Retail Therapy: Grocery chain blows the whistle on bad tunes
French grocer Monoprix struck the right chord with shoppers by proving how delivery is the answer to one of the greatest ills of our time — bad music.
By Cara Salpini • April 27, 2018 -
Apps and social media platforms lack brand intimacy
The category has a Brand Intimacy Quotient of 18, well below the industry average of 27.1, according to the MBLM.
By Erica Sweeney • April 26, 2018 -
Outdoor Voices releases AR app and running collection
The retailer's OV Trail Shop augmented reality app lets customers shop for activewear items directly from designated running trails.
By Daphne Howland • April 25, 2018 -
Toys R Us no longer accepting gift cards, but Kmart will
The struggling retailer is jumping at the chance to drive traffic from the toy retailer's demise.
By Daphne Howland • April 25, 2018 -
Macy’s email campaign nets a 6% reactivation rate
A fourth quarter email campaign boosted active subscribers, open and click-through rates, and resulted in increased online and in-store sales.
By Dan Alaimo • April 25, 2018 -
Deep Dive
Why social commerce isn’t #trending yet
The channel has plenty of potential with young consumers, but disposable income in that demographic is low and retailers have yet to tackle issues of convenience.
By Cara Salpini • April 24, 2018 -
Study: More than half of consumers have purchased through social media
Those who do purchase online, whether through social media or through a retailer's website, are looking for in-depth product info, according to a study by Avionos.
By Dan O'Shea • April 24, 2018 -
Deep Dive
In search of the real J. Peterman
"Seinfeld," Oprah, venture capital, bankruptcy: Catalog retailer John Peterman has endured everything the world has thrown at him. Can his company survive the digital era and the aging of its customers?
By Ben Unglesbee • April 24, 2018 -
#MeToo is hurting the Victoria's Secret brand
Branding insights firm YouGov pins the retailer's troubles on the women's empowerment movement, but the rise of fitness and the increasing importance of fit may also be factors.
By Daphne Howland • April 23, 2018 -
Column
Retail Therapy: The 'Loo-uis Vuitton' is here to flush $100K down the toilet
The luxury toilet, made from scraps of Louis Vuitton bags, makes a trip to the bathroom look a lot more like a trip to the royal throne.
By Cara Salpini • April 20, 2018 -
Adidas, Coty try on Snapchat’s new AR shopping tool
Marketers can now take advantage of AR's engagement potential and combine this with the ability to make a purchase.
By Chantal Tode , Robert Williams • April 19, 2018