L'Oréal Paris tries on web-based AR makeup sampling

This is one of the first indications that the cosmetics giant is expanding the use of AR technology developed by Modiface after acquiring the startup in March.

By Robert Williams • Sept. 14, 2018

Trademarks reveal more Amazon apparel labels on the horizon

The e-tailer previously staked its private labels in consumer products, but now most of its brands are in apparel.

By Daphne Howland • Sept. 14, 2018

Explore the Trendline➔

Gen Z and the next-generation consumer

If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

By Retail Dive staff

Retail Therapy: Amazon's prickly plan to box up Christmas cheer

Why enjoy the fresh air and pick out your own Christmas tree when Amazon can ship you a genuine, living pine tree in the confines of a cute 7-foot box?

By Cara Salpini • Sept. 14, 2018

Target dishes up exclusive Chrissy Teigen kitchen line

The mass merchant also recently debuted a collaboration with popular game Minecraft and a new private label — mainstays in Target's playbook.

By Corinne Ruff • Sept. 14, 2018

Gartner L2: As Amazon ad budgets grow, leading brands use more nuanced strategies

The analysis of efforts by Levi's and others reveals several best practices while new data from Marin Software suggests 62% of marketers are not advertising on the platform.

By Erica Sweeney • Sept. 13, 2018

Jet announces major rebrand to target city dwellers

The Walmart-owned marketplace is launching a new website, assortment and delivery options in an effort to attract city consumers — a shopping segment that has eluded its parent for decades.

By Daphne Howland • Sept. 13, 2018

Amazon, Good Housekeeping prep Mall of America holiday shop

Customers can test 150 products and buy via Amazon's mobile app or scannable SmileCodes.

By Robert Williams • Sept. 13, 2018

Facebook unwraps holiday-themed overlays, video templates and personalized storefronts

Two unnamed major retailers increased their returns on ad spend by 40% after testing the new overlays, the social giant said.

By Erica Sweeney • Sept. 12, 2018

Wayfair names new head of brand planning

Ezra Englebardt, who joined in June, is tasked with forging a creative strategy that can cut through a hotly competitive online market.

By Daphne Howland • Sept. 12, 2018

Physicians Formula samples AR banner ads for makeup try-ons

Users can buy the virtually sampled products directly from the ad, which runs on The Huffington Post and SheKnows through October.

By Robert Williams • Sept. 12, 2018

YSL debuts pop-up beauty hotel

The beauty arm of the French fashion house developed an elaborate marketing campaign in the form of a multi-sensorial pop-up shop that coincided with New York Fashion Week.

By Kaarin Moore • Sept. 11, 2018

Banana Republic hosts Bumble event during NY Fashion Week

The partnership shows how a retailer can blend elements of social media and experiential marketing to reach a key audience group.

By Robert Williams • Sept. 11, 2018

YouCam partners with fashion house for New York Fashion Week AR looks

Perfect's virtual makeover app teamed with Flying Solo for interactive content around the annual event.

By Robert Williams • Sept. 11, 2018

Department stores spending more on TV ads

The sector is moving out of significant doldrums in recent years, ramping up not just marketing but also inventory and supply chain reforms.

By Daphne Howland • Sept. 10, 2018

Burberry to stop destroying unsold merchandise

The upscale label will also no longer use fur, banning the remaining types of animal fur and hair that have been found in its designs.

By Daphne Howland • Sept. 7, 2018

Retail Therapy: Sephora's 'starter witch kit' brews up trouble

The product, slated to be sold Oct. 5, drew sharp criticism from the Wicca community about how to sell mystical products without being a witch about it.

By Cara Salpini • Sept. 7, 2018

What happens now that Nike's just done it?

The athletics brand has retained the defiant spirit of its "Just Do It" slogan for 30 years. Now it has turned to the most defiant athlete of the moment, Colin Kaepernick, to be the face of its signature campaign.

By Daphne Howland • Sept. 6, 2018

Nike sees 1,400% surge in social buzz after Kaepernick ad

Social mentions jumped to 2.7 million on Tuesday after the former San Francisco 49er tweeted an image with the hashtag #JustDoIt, Talkwalker found.

By Robert Williams • Sept. 5, 2018

Ulta revamps branding strategy to focus on diversity in beauty

The retailer's campaign spotlights a cast of different ages, ethnicities, sizes and genders, including a male makeup artist.

By Erica Sweeney • Sept. 5, 2018

Guess launches #InMyDenim viral campaign on TikTok

The fashion brand is behind the first promoted hashtag challenge in the U.S. on the short-form video app.

By Robert Williams • Sept. 4, 2018

Nike taps Colin Kaepernick for latest 'Just Do It' campaign

The athlete's post ignited a social media uproar as the tagline, "Believe in something, even if it means sacrificing everything," was revealed.

By Daphne Howland • Updated Sept. 5, 2018

How Nike and REI made experiential retail a strategy

The two retailers have drastically different approaches to experiences, but both prompt the industry to invest in loyal customers and push boundaries in stores.

By Cara Salpini • Sept. 4, 2018

Build-A-Bear declares 'pay your age' a success

The midsummer event's massive discounts prompted stampedes, disappointment and criticism, but it apparently also boosted sales.

By Daphne Howland • Sept. 4, 2018

Ulta's e-commerce growth spurt isn't over

The beauty retailer's digital sales surged 37.9% in the quarter and the company is winning over "significant market share," according to CEO Mary Dillon.

By Cara Salpini • Aug. 31, 2018

Retail Therapy: Dyson's $500 hair dryer will blow your money away

To be fair, the hair dryer does have real gold on it. But so do Notre Dame's football helmets — and they don't pay $500 for those.

By Cara Salpini • Aug. 31, 2018