Marketing: Page 140


  • Walmart, P&G see their ads pulled under Facebook's new political labeling policy

    P&G's ad mentioned LGBTQ pride and its "commitment to inclusion," while Facebook reversed its decision on Walmart's ad for "bringing jobs back" to America.

    By Erica Sweeney • July 2, 2018
  • Study: Global chatbot market to grow 24.4% in next 4 years

    Still, the lack of awareness and standardization are major impediments to mainstream traction.

    By Robert Williams • July 2, 2018
  • A woman puts clothing into an RFID self-checkout kiosk Explore the Trendline
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    Thai Liang Lim via Getty Images
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    Trendline

    How retailers are thinking about in-store experience

    Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

    By Retail Dive staff
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    Cara Salpini for Retail Dive
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    Adidas goes offline for influencer campaign

    The sportswear brand targeted popular influencers by personalizing billboards and the sides of buildings in New York and Los Angeles.

    By July 2, 2018
  • Snapchat expands commerce to influencers, partners with Kylie Jenner

    This comes after a tweet from the reality TV star in February caused Snap's stock to drop $1.3 billion.

    By Robert Williams • July 2, 2018
  • Nordstrom downgraded on margin, Rack pressures

    The note from Cowen analysts Monday, noting short-term concerns about investments and slow sales, is a perfect example of why the Nordstrom family wanted to take the retailer private.

    By July 2, 2018
  • Amazon, Alibaba drive retail's brand growth

    A sprawling study by BrandZ found that retail brands globally rose 35% in brand value, with e-commerce giants posting huge gains.

    By June 29, 2018
  • Column

    Retail Therapy: Nordstrom's baking ambitions come to light

    With baguettes and croissants that glow like an oven light, it seems the department store took French inspiration for its latest lamp line.

    By June 29, 2018
  • Pier 1 digs into turnaround plan as sales fall 9.2%

    The home goods retailer is working to improve its branding, stores, digital operations and supply chain — exactly what Pier 1 needs to do to catch up. 

    By June 28, 2018
  • Amazon launches back-to-school shopping pages

    The online giant is one of the first retailers out of the gate this year in what is already shaping up to be a competitive back-to-school season.

    By June 28, 2018
  • What b8ta has figured out about retail

    The startup says it's unearthed a new purpose for brick and mortar. Its Macy's partnership provides a chance to scale but could test the limits of the concept.

    By June 28, 2018
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    Getty Images
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    EMarketer: Mobile makes up 70% of retailers’ digital ad spend

    The industry's investment in mobile ads is expected to rise 23.6% this year to $16.33 billion.

    By Robert Williams • June 27, 2018
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    Cara Salpini for Retail Dive
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    Column

    Reporter's Notebook: A quest for experiential retail

    Retail Dive's Cara Salpini spent three days wandering the streets of Manhattan, exploring some of the freshest store concepts in the city — and what makes them tick.

    By June 27, 2018
  • Shopping via voice gains momentum

    A new report found 26% of smart speaker users have purchased by voice command, and 16% make monthly purchases using the technology.

    By June 27, 2018
  • Nordstrom taps comedians in Anniversary Sale push

    The once-a-year midsummer tradition is all-important to loyal shoppers and more critically, to the department store's second quarter.

    By June 26, 2018
  • REI deepens investment to 'rewild' 5 American cities

    The outdoor retailer has donated $1.6 million since 2015 to expand and develop water paddling, hiking and cycling in nature near urban areas.

    By June 25, 2018
  • Target doubles down on 'run and done' messaging

    In a marketing campaign, the mass merchant is emphasizing how its delivery and pickup services are helping it to become "America’s easiest place to shop."

    By June 25, 2018
  • Nike brings 'Just Do It' campaign to life with LA training pop-up

    The site, which was opened to mark the 30th anniversary of Nike's "Just Do It" campaign, invites Nike Plus members and users of its Nike Training Club app to train at the two-month pop-up.

    By June 22, 2018
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    Retail Therapy: Want to spend $300? #MeToo

    The feminist movement has garnered a lot of attention in the past few months, so naturally someone made it into an overpriced fashion statement.

    By June 22, 2018
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    Cara Salpini for Retail Dive
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    Deep Dive

    22 experiential stores NYC has to offer

    Whether you're in town for pleasure or business, make time to peek inside these concept and flagship stores.

    By , June 21, 2018
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    Courtesy of FabFitFun
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    FabFitFun, Pinterest launch top trends box

    The boxes feature items from the social media site's "Pinterest 100" list of most trendy items, for a partnership that aligns "perfectly."

    By June 21, 2018
  • Puma names Jay-Z creative director amid revamp

    The brand has not only brought on the hip-hop star, but also rookie NBA players Marvin Bagley III, Deandre Ayton, Zhaire Smith and Michael Porter Jr.

    By June 21, 2018
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    Corinne Ruff
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    Why Target would welcome tougher data regulations

    At Cannes Lions, the VP of marketing for the retailer's media network predicted marketers who haven't invested in data protection will lose ground going forward.

    By Chantal Tode • June 20, 2018
  • L’Oréal glamorizes AR tech with two-way beauty consultation

    A new offering for the company's NYX Cosmetics brand lets a beauty professional virtually place products on a user's face via a smartphone.

    By Chantal Tode • June 19, 2018
  • Lululemon notches 38% email open rate by tailoring to mobile

    Focusing on short, snappy subject lines and eye-catching imagery above the fold proved to be a winning strategy for the activewear brand.

    By Chris Kelly • June 18, 2018
  • A'gaci readies to exit bankruptcy in coming weeks

    The women's apparel retailer is set to leave Chapter 11 with 20 fewer stores as it looks to boost its e-commerce game.

    By June 15, 2018