Marketing: Page 140


  • Column

    Retail Therapy: Balenciaga locks down overpriced fashion with $350 keyring

    And no, that purchase doesn't include the keys to a new Bentley. It's just a lanyard.

    By May 25, 2018
  • Kohl's joins rivals in revamping loyalty

    The discount department store is testing a new loyalty system before rolling it out next year.

    By May 23, 2018
  • Trendline

    The latest in experiential retail

    From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

    By Retail Dive staff
  • 72% of consumers prefer videos to text marketing

    Consumers like online videos with informational or purchasing links, and Coresight Research said they can provide a "powerful" marketing punch.

    By May 23, 2018
  • Study: AR’s potential for retailers lies in driving efficiencies, not sales

    The technology is likely to be too distracting to help shoppers who already are in a store looking at products, ABI Research says.

    By Robert Williams • May 22, 2018
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    Nike
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    Nike sells out of Facebook Messenger sneaker drop in less than an hour

    This is the athletics retailer's second social commerce success story in three months, after selling out of Air Jordans on Snapchat in just 23 minutes.

    By May 22, 2018
  • Sears brings in $425M in credit card deal with Citi

    The deal brings a much-needed influx of cash and adds another five years to Sears' agreement with Citi, which services cards tied to the retailer's Shop Your Way loyalty program. 

    By May 21, 2018
  • Controversies impact Nike, Adidas brands

    But Nike's more forthright approach to addressing its troubles may be mitigating the fallout, according to a report from YouGov BrandIndex.

    By May 18, 2018
  • Column

    Retail Therapy: Swimsuit fashion hits a royal snag

    The royal wedding holds a lot of great traditions, but merchandise covered in the couple's faces shouldn't be one of them.

    By May 18, 2018
  • M.Gemi drives sales, social following with Instagram Live

    The luxury brand has modernized the release of new products with weekly videos hosted by the influencer Kayleigh Harrington.

    By Robert Williams • May 18, 2018
  • Target testing virtual concierge services to boost beauty

    The mass merchant is using text, chat and augmented reality to grow sales in the booming category. The men's grooming aisle got a makeover, too. 

    By May 17, 2018
  • Toys R Us brand property going up for sale

    The liquidating toy retailer said more than 60 parties are interested in buying the company's intellectual property. 

    By May 16, 2018
  • Starbucks ranks highest among QSR loyalty apps

    The chain reportedly drives repeat visits with its rewards program by requiring members to pre-load money onto the app to make mobile payments.

    By Robert Williams • May 16, 2018
  • Macy’s steps into summer with new Instagram look, dedicated men’s page and more

    The retail brand is continuing its work with the creator network Tongal to make its social video efforts shoppable and shareable by influencers. 

    By Erica Sweeney • May 16, 2018
  • YouCam drives personalized beauty consultations with live advisers

    The beauty consultants can display looks and products virtually on themselves or on the face of callers, as well as helping them find and shop for products.

    By Robert Williams • May 15, 2018
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    Barneys
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    Barney's reprises 'The Drop' in LA

    The previous collaboration between the upscale department store and fashion streetwear company Highsnobiety attracted many young fans in New York.

    By May 15, 2018
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    Sephora
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    Sephora expands clean beauty label

    The specialty beauty retailer broadened the list of "formulated without" ingredients and increased the number of brands sold under the label.

    By Updated July 15, 2019
  • Column

    Retail Therapy: Nike's shoe treadmill takes a step in the wrong direction

    While the company was filing a patent for tech that helps shoppers put on shoes, Kanye West was evidently ripping off its old designs.

    By May 11, 2018
  • IAB: Mobile drives digital ad spend to all-time high of $88B

    Marketers are for the first time investing more in phone screens than TV screens, the trade group found. 

    By Erica Sweeney • May 11, 2018
  • Exterior of a DSW store.
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    "DSW" by Mike Mozart is licensed under CC BY 2.0
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    DSW restructures loyalty program

    The shoe retailer updated the rewards program to better reflect the needs and wants of its customers, who gave feedback on what they wanted to see.

    By May 10, 2018
  • Best Buy debuts new look and messaging

    The campaign emphasizes customer service as the electronics chain embarks on a new phase of growth — opening stores and partnering with Amazon. 

    By May 10, 2018
  • Macy's extends Star Rewards beyond store card holders

    The department store retailer recently revamped its loyalty program and is now trying to expand its reach.

    By May 10, 2018
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    Corinne Ruff
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    Has Nike hit peak crisis yet?

    After the loss of four more top executives, the culture at Nike is under continued scrutiny. How the situation is handled could impact brand loyalty, trust and the bottom line.

    By May 9, 2018
  • Shopify to open brick-and-mortar store for retail clients

    The company is slated this year to open a store for stores that will help it connect in-person with retail customers.

    By May 8, 2018
  • Report: Amazon exits Google Shopping campaigns

    The e-commerce giant's disappearance from the increasingly important visual search format could open an opportunity for retailers to strengthen their position.

    By Chantal Tode , Erica Sweeney • May 8, 2018
  • How Macy’s and IBM tackle ‘thumb scrolling’ on digital video

    Standing out on mobile and social channels demands visually compelling work but also a clear strategy behind the creative, marketers said Monday at the IAB's Digital Video Symposium.

    By Peter Adams • May 8, 2018