Foot Locker taps creative community for real-world and digital activations

A new campaign features an art gallery pop-up and a music video inspired by two new Nike Air Max Plus sneakers. 

By Erica Sweeney • April 18, 2018

Nike loses second executive in two days

Greg Thompson, Nike's vice president of footwear, is the latest exec to walk out the door, preceded by Antoine Andrews, Trevor Edwards and Jayme Martin.

By Cara Salpini • Updated April 19, 2018

Explore the Trendline➔

Gen Z and millennials

If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

By Retail Dive staff

Bark releases 'Chews your own adventure' chatbot

The pet retail company is using the 'dog bot' text adventure to help promote a new line of toys and treats at Target.

By Dan O'Shea • April 18, 2018

Plenti program to shut down in July

The end seemed near in January when Macy's abandoned Plenti for its own new loyalty scheme, but in truth the coalition never really caught on.

By Daphne Howland • April 18, 2018

Express plugs into in-store tech at NYC location

The retailer is turning the location into a lab to try out new technology including reserved fitting rooms stocked with online selections. 

By Dan O'Shea • April 16, 2018

H&M reveals collaboration with Moschino on Instagram Live

The retailer hosted a live chat between supermodel Gigi Hadid and designer Jeremy Scott that aired at Coachella and on @hm.

By Robert Williams • April 16, 2018

Retail Therapy: It ain't over till the Walmart kid yodels

Boys who break out into a yodel in the aisles of a big-box retailer don't come around every day, so Walmart is milking Mason Ramsey for all the brand capital he's worth.

By Cara Salpini • April 13, 2018

Macy’s tops rivals as online apparel destination

As a general merchandiser, Amazon continues to gain traffic online.

By Daphne Howland • April 13, 2018

B8ta's new platform helps brands open flagship stores

Having created stores-within-stores, the company goes one better with "Built by b8ta," a new platform to build and launch locations.

By Dan O'Shea • April 11, 2018

Brookstone opens up stores to inventors

The gadget retailer is partnering with store analytics firm RetailNext to help makers and entrepreneurs develop new products.

By Daphne Howland • April 11, 2018

REI to enforce sustainability standards for vendors

By 2020, the outdoors retailer said that the more than 1,000 brands it sells must follow newly released product sustainability standards.

By Cara Salpini • April 10, 2018

Study: Puma tops brands for most 'talkworthy' marketing

Surprisingly, some brands with active marketing efforts like Aveeno came up short for online buzz due to a lack of shareable content.

By Erica Sweeney • April 10, 2018

Can Amazon and its marketplace rivals fix their counterfeits problem?

Counterfeiting could soon be a $1 trillion criminal enterprise. As fakes proliferate online, the government is taking notice and brands are taking their arguments public — and to court.

By Ben Unglesbee • April 9, 2018

Nine West wins $300M bankruptcy loan and a bid for flagship brand

Authentic Brands, which recently picked up Nautica, has offered $200 million for Nine West's flagship intellectual property, while the remaining business would be taken over by lenders. 

By Ben Unglesbee • April 9, 2018

Adidas will create 30K videos at the Boston Marathon — 1 for each runner

The personalized videos will be created using radio-frequency identification chips attached to bibs and be available just hours following the race. 

By Erica Sweeney • April 9, 2018

Retail Therapy: WArby's April Fools' prank fails to catch the eye

On April 1st, many retailers were funny and many retailers tried to be funny, but REI's ZipAll takes the jester's crown this year.

By Cara Salpini • April 6, 2018

Starbucks debuts voice ordering on Samsung’s Bixby in Korea

Bixby lets customers place an order and pay through voice recognition in the My Starbucks Rewards app.

By Robert Williams • April 6, 2018

In the Toys R Us void, toy makers should target grocery

As the massive toy retailer winds down, producers can fill the gaps in their profit-and-loss statements by targeting supermarkets, writes Tim Hall, CEO of research firm Simporter and former Hasbro executive.

By Tim Hall • April 5, 2018

Target calls on Google for first voice-activated coupon

The companies' partnership continues to deepen as they compete against Amazon.

By Natalie Black (Koltun) • April 4, 2018

10 retailers leading the way in AR

Ikea, Anthropologie and Lowe's are among those adopting the immersive tech as it quickly catches on, writes Michael Quoc, CEO and founder of Dealspotr.

By Michael Quoc • April 4, 2018

The North Face pledges equal representation for women in ads

The Move Mountains initiative also celebrates female explorers through short films and includes a multi-year outdoor adventure partnership with Girl Scouts of the USA. 

By Erica Sweeney • April 4, 2018

After Amazon Go’s launch, retailers renew focus on how mobile shapes in-store shopping

Walmart and Nike are ramping up their mobile strategies, but will the Go model become the new gold standard for retail?

By Natalie Black (Koltun) • April 3, 2018

Toys R Us shuts down e-commerce operations

The bankrupt toy retailer is no longer open for business online and is instead redirecting customers to its closeout sales at stores — which themselves are provoking some grumbling. 

By Ben Unglesbee • April 3, 2018

L'Occitane hits the road with traveling pop-up

L'Occi Truck will travel cross-country from April to October, and the retailer hopes it will spur better customer engagement and user-generated content.

By Daphne Howland • April 3, 2018

Walmart pulls Cosmo from checkout aisle

The conservative advocacy group that had lobbied for the move declared it a #MeToo victory Wednesday, but many feminists decried it. 

By Daphne Howland • March 29, 2018