Foot Locker, Nike kick it with hometown rappers, athletes

The "Home & Away" sneaker collection touts Houston, Atlanta and Miami via exclusive digital content on social media.

By Erica Sweeney • Dec. 5, 2018

Zulily adds mobile twist to 'white elephant' parties

Consumers in several cities can tweet at the e-marketing company for a chance to win a surprise gift.

By Robert Williams • Dec. 5, 2018

Explore the Trendline➔

Digital innovation and technology trends in retail

Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

By Retail Dive staff

Michaels deploys personalized shopping tech

With the addition of Salesforce Marketing Cloud, the arts and crafts retailer again taps its long-time partner, this time for cloud-based marketing help.

By Dan O'Shea • Dec. 5, 2018

Lane Bryant, Cacique take aim at Victoria's Secret

The inclusive campaign launched just before Victoria's Secret's annual fashion show, which faces renewed backlash following the CMO's offensive comments last month.

By Erica Sweeney • Dec. 4, 2018

Store Concept of the Year: Nike Live

Centered on the company's mobile app, the Nike Live concept offers tech-heavy convenience features and a level of localization that makes it unique to the city it opens in.

By Cara Salpini • Dec. 3, 2018

Young women like Victoria's Secret, but will they buy?

The brand's controversial fashion show gives it a boost in the holiday quarter, but it complicates the retailer's strategy going forward.

By Daphne Howland • Nov. 30, 2018

Simon installs 'Launchpad' to showcase new products in malls

The mall owner released a platform with entertainment-based tech experiences and new products.

By Dan O'Shea • Nov. 28, 2018

Lost Toys R Us shoppers are going to American Girl, Kmart

Retail chains have made assertive moves in merchandising and marketing to grab share left by the toy giant's demise.

By Daphne Howland • Nov. 27, 2018

10 digitally native brands to watch

Direct-to-consumer businesses like Casper, Away and Glossier are banking on social media connections, nimble supply chains and cheaper prices to disrupt retail — and they're scaling quickly.

By Corinne Ruff • Nov. 27, 2018

Retailers to see 75% increase in social media during the holidays

The last two months of the year represent a huge spike in social media messages for retailers, making the busiest time of the year a little busier.

By Dan O'Shea • Nov. 21, 2018

DSW cashes in on AR 'smile meter' for Black Friday

A full-screen ad asks mobile users to smile at their smartphone camera to measure their happy expressions and earn a discount.

By Robert Williams • Nov. 21, 2018

Retail marketing: The digital transformation

Technology can now help you understand what a customer wants before they know it themselves.

Nov. 21, 2018

3 trends that bring holiday video marketing into focus

Marketers will take several of the biggest video trends to the next level as the holiday shopping season kicks into high gear and digital video consumption continues to grow.

By Dianna Christe • Nov. 20, 2018

Will marketers make Gen Z's naughty or nice list?

Gen Z defies easy categorization but that's unlikely to deter brands and retailers from trying to engage these influential consumers during the crucial shopping season.

By Jacqueline Renfrow • Nov. 20, 2018

Reporter's Notebook: Is Glossier's flagship the Oz of beauty?

Overwhelming in more ways than one, the flagship toes the line between wondrous and somewhat ridiculous — and everyone wants to Instagram it.

By Cara Salpini • Nov. 20, 2018

6 Amazon private labels to watch

When it comes to its own brands, Amazon has some key advantages: resources, search dominance, market share and a whole lot of data. 

By Ben Unglesbee • Nov. 20, 2018

8 Target private label brands that launched this year

The success of the company's Cat & Jack children's brand in 2016 has sparked a slew of proprietary brands that are helping the mass merchant differentiate.

By Corinne Ruff • Nov. 20, 2018

Macy's, Lowe's, Kohl's shake up holiday shopping with Pinterest's Gift Globe

Etsy and Brit + Co also partnered with Pinterest to create a Gift Finder, a virtual gift tag to help shoppers find the perfect gifts.

By Erica Sweeney • Nov. 16, 2018

Retail Therapy: Neiman Marcus harvests Thanksgiving shoppers for cash

If impressing guests with food that says both "delicious" and "expensive" is something you crave this Thanksgiving, Neiman Marcus has you covered.

By Cara Salpini , Caroline Jansen • Nov. 16, 2018

Instagram courts holiday shoppers with 3 fresh features

The social networking company added a function that lets users save items to buy later, similar to pinning them on Pinterest.

By Robert Williams • Nov. 16, 2018

What New York's latest crop of stores says about holiday trends

From Glossier's first flagship to The Market @ Macy's, new retail concepts say a lot about what's happening in the industry as a whole.

By Cara Salpini • Nov. 16, 2018

Inside Nike's new House of Innovation flagship

From customizable sneakers and apparel to a localized Speedshop for New York customers, the flagship does just about everything — including mobile.

By Cara Salpini • Nov. 15, 2018

EBay unveils toy book in print and online

The e-commerce player is looking to its marketplace to tout rare and retro toys as well as up-to-the-minute ones.

By Daphne Howland • Nov. 15, 2018

How Amazon's NYC HQ might hurt the city's already-struggling ad industry

The tech giant is establishing a sizable new hub near the heart of the marketing and advertising industries at a time when its own ad business is blowing up. History shows it can be both a powerful partner and a considerable disruptor. 

By Peter Adams • Nov. 14, 2018

Many shoppers say marketing emails aren't effective on mobile

Promotional emails may not be designed for an era in which 70% of consumers are using smartphones to view them, according to a new survey.

By Dan O'Shea • Nov. 14, 2018