5 reasons catalogs are making a comeback with DTC brands

DTC brands are turning to catalogs to play a vital role in their growth beyond Facebook and Instagram, writes Measured's Trevor Testwuide.

By Trevor Testwuide • Nov. 6, 2019

Shopping ads land on YouTube

As competition heats up with Amazon, Google continues to make its popular Shopping ads more visual and interactive.

By Dianna Christe • Nov. 6, 2019

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A look at the 2026 holiday season

From price-conscious shoppers to ever-changing tariffs, retailers have a lot to juggle this holiday season.

By Retail Dive staff

Toys R Us Canada, Snapchat partner for AR experience

The toy retailer is integrating its holiday catalog with augmented reality features to showcase gifts.

By Robert Williams • Nov. 5, 2019

Birchbox to pop up in 500 Walgreens stores for the holidays

The shop-in-shops will be positioned in a "grab-and-go holiday gifts" format and feature themed boxes, subscription gift cards, travel-sized items and more.

By Cara Salpini • Nov. 5, 2019

The need for speed

The ability to implement an eye-catching direct mail campaign in a new market is the key differentiator in a competitive marketplace.

By Jeff Heyman, VP Product Management and Business Development, FedEx Office • Nov. 5, 2019

How to get on Gen Z's wish list this season

A unique assortment is just one part of the challenge, as the young group has high expectations and low loyalty. Here's what brands need to know.

By Cara Salpini • Nov. 4, 2019

Retail Therapy: Tiffany wants to add a little $112K sparkle to the holidays

The jeweler is selling an over-the-top advent calendar filled with things absolutely nobody needs, like sterling silver paper cups and clothespins.

By Caroline Jansen • Nov. 1, 2019

Goodwill debuts geofenced mobile ads to attract Gen Z

The promotions will help to monitor the campaign's effect on driving foot traffic into physical locations.

By Robert Williams • Oct. 31, 2019

Venmo kicks off rewards program with offers at Target, Sephora

The move comes as the peer-to-peer payments platform prepares to launch a credit card next year.

By Tatiana Walk-Morris • Oct. 30, 2019

CMOs are in a 'desperate fight for survival,' Forrester says

A transition to digital is the key force behind the transformation of the role from brand-builders to data-focused, short-term revenue drivers.

By Barry Levine • Oct. 30, 2019

NBCUniversal rolls out shoppable ad unit

The media company aims for a more integrated approach to direct-to-consumer sales through smartphones. 

By Robert Williams • Oct. 29, 2019

Macy's unveils holiday experiences and services

The retailer may have an edge thanks to its long association with the season but must contend with fiercer competition from discounters.

By Daphne Howland • Oct. 29, 2019

Etsy's holiday hotline pushes personalization, free shipping

Callers during the three-hour event will receive an emailed list of shopping ideas and a gift card.

By Lisa Rowan • Oct. 29, 2019

Jenny Craig to arrive at 100 Walgreens stores next year

The tie-up furthers the drugstore's push to forge strategic partnerships, but quarterly front-of-store sales declines underscore its challenges.

By Daphne Howland • Oct. 28, 2019

Has inclusive beauty really expanded the industry's palette?

Pioneers like Fenty Beauty pushed brands to think about who was being ignored, but change has been slow and many say there's more to be done.

By Cara Salpini • Oct. 28, 2019

Welcome back, Toys R Us. Your market is tougher than ever.

After knocking the retailer out of existence last year, Walmart, Amazon and Target took over the toy category. This holiday season, they're playing to lock down market share. 

By Ben Unglesbee • Oct. 28, 2019

Retail Therapy: 7 Halloween costumes we didn't know we needed

A "sexy" college admission scandal costume and scary adorable items for dogs round out the best and worst products available.

By Caroline Jansen • Oct. 25, 2019

Target takes on Amazon with enhanced holiday fulfillment

This season, the mass merchant is spending nearly $50 million more in payroll to bulk up customer service and is adding special loyalty perks.

By Daphne Howland • Oct. 24, 2019

Walmart kicks off holiday discount festivities early

The retail giant is touting its discounts across gifting categories and an expanded suite of customer services as it goes to war with Amazon.

By Ben Unglesbee • Oct. 24, 2019

Can Amazon ever compete on quality?

The e-commerce giant stakes its value proposition on a "price, selection, convenience" trifecta. But as its Marketplace grows, it's not always clear where "quality" fits in.

By Daphne Howland • Oct. 24, 2019

United Colors of Benetton tests a US comeback

The Italian apparel company is poised to open a pop-up location in California as it considers a relaunch of its permanent stores. 

By Kaarin Moore • Oct. 23, 2019

In fifth year of #OptOutside, REI urges members to 'opt to act'

"It's our biggest megaphone," Chief Customer Officer Ben Steele said of the event, which this year includes nationwide cleanup sites.

By Cara Salpini • Oct. 23, 2019

EBay expands ‘holiday creep’ campaign with Twitter jargon jar

The online marketplace will donate $1 to charity every time a brand uses a holiday buzzword on the social media platform.

By Robert Williams • Oct. 21, 2019

Amazon ranks 3rd among the most valuable brands on Earth

Sportswear players, fast-fashion retailers and luxury brands also held some of the top spots among Interbrand's global rankings.

By Ben Unglesbee • Oct. 18, 2019

Retail Therapy: Neiman Marcus brings the holiday cheer

The retailer released its annual gift guide and it includes everything from a champagne vending machine to a $70,000 dog house.

By Caroline Jansen • Oct. 18, 2019