Retail Therapy: Wayfair's marketing gets trapped in a box

The furniture brand is trying to make personal saunas a thing, while Crocs thinks adding heels to its foam shoes is just the lift it needs.

By Cara Salpini • July 20, 2018

Bonobos challenges definitions of masculinity with viral campaign

A 90-second ad depicts diverse models offering their takes on what it means to be a man and has already racked up more than 4.5 million views.

By Erica Sweeney • July 19, 2018

Explore the Trendline➔

How retailers are thinking about in-store experience

Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

By Retail Dive staff

Strong women carry Reebok's latest 'BeMoreHuman' campaign

In the era of #MeToo and #NeverthelessShePersisted, Reebok says it aims to empower women to empower each other.

By Daphne Howland • July 19, 2018

Petco debuts brick-and-mortar pet wellness concept

The company acquired the PetCoach startup last year and is now bringing the formerly digital-only business to physical stores amid growing competition.

By Daphne Howland • July 18, 2018

How much does culture matter in branding?

These days, fusing culture and brand may be essential for brands hoping to engage customers with more authentic messages.

By Nicole Ault • July 17, 2018

Amazon breaks Prime Day records despite site crashes

The e-commerce giant's major summer sale, aside from being a lucrative sales day for the company, gives it a chance to wrestle with system weaknesses ahead of the big dance: the holidays.

By Daphne Howland • July 17, 2018

Carter's expands sizes up to tweens

The brand's fans will likely be pleased to know they can stick with Carter's as their children grow, but the children's retailer faces competition on all sides in the older segment.

By Daphne Howland • July 17, 2018

Gymboree tries for reboot as back-to-school season starts

This time last year found the children's retailer in Chapter 11, driven there by an unsustainable debt load and falling sales.

By Ben Unglesbee • July 16, 2018

Nike, Vogue collaborate on limited-edition sneaker line

The first-ever Jordan collaboration for women are stamped with the magazine editor's signature AWOK, which stands for "Anna Wintour Okay."

By Erica Sweeney • July 16, 2018

Gymboree refreshes brand with AR-powered mobile app

The children's clothing retailer's "Made You Smile" app unlocks augmented reality animations that bring Gymboree graphic tees to life.

By Robert Williams • July 16, 2018

Study: Beauty shoppers spend 80% of purchase journey in pre-search phase

The Condé Nast-Tapestry study highlights the role that influence plays in purchasing decisions

By Erica Sweeney • July 16, 2018

J.C. Penney revamps Arizona private label for back to school

It's just one more move by the retailer to earn back lost shoppers and gain credibility with younger consumers. 

By Daphne Howland • July 13, 2018

New Nike concept store goes Live in LA

Experiential doesn't mean the same for every brand, concept or customer. That's a lesson the retailer is taking to heart as it iterates on the future of direct-to-consumer stores.

By Corinne Ruff • July 12, 2018

Abercrombie checks in to sbe hotels

Retail at hotels is nothing new, but many partnerships between retail and the hospitality industry now go well beyond traditional enterprises like lobby gift shops or coffee stands.

By Daphne Howland • July 12, 2018

Casper aims to put New Yorkers to sleep for a change

Casper is piloting a experiential concept based around slumber and rest, offering naps on its mattresses for $25 a pop in the city that never sleeps.

By Daphne Howland • July 12, 2018

Prime Day pushes back-to-school shopping forward by nearly 1 month, study finds

An analysis suggests marketers might want to think about deploying their strategies earlier to get an edge on Amazon. 

By Erica Sweeney • July 11, 2018

Report: Snapchat builds visual product search with links to Amazon

In a potential swipe at Pinterest's Lens, hidden computer code on Snapchat reveals a feature to scan products and find them on the e-commerce giant's site.

By Robert Williams • July 11, 2018

Michael Kors is first to test AR ads in Facebook news feed

Sephora, Bobbi Brown, Pottery Barn and Wayfair, among other brands, will begin testing the new format later this summer.

By Robert Williams • July 11, 2018

A new form of commerce: The shoppable novel

As readers turn the pages of Riley Costello's latest work, they can shop for apparel and home goods featured in the story.

By Daphne Howland • July 10, 2018

9 things to watch for on Prime Day 2018

The day has rocketed to the top shopping day of the third quarter, according to some data — and it's not just for Amazon customers anymore. 

By Ben Unglesbee • July 9, 2018

Social commerce on the rise as more brands adopt shoppable content

Nearly 66% of brands studied are now selling on social media as social shopping seems poised to take off, according to a report by GartnerL2.

By Dan O'Shea • July 8, 2018

Retail Therapy: Toys R Us evicts Geoffrey the Giraffe

The giraffe was last spotted by a depressing line of empty shelves, waving goodbye before the toy store closed its doors for good.

By Cara Salpini • July 6, 2018

Amazon reportedly working on a Toys R Us-like holiday catalog

The e-commerce giant is hardly alone in seizing opportunity in the wake of the toy retailer's demise, but it's in a particularly good position for it. 

By Daphne Howland • July 6, 2018

Amazon unboxing 'unforgettable events' in Prime Day stunt

Prime Day 2018 will last 36 hours — more time than ever for the company to corral more shoppers into its Prime ecosystem.

By Daphne Howland • July 5, 2018

Shopify adds Shopgate as m-commerce platform for merchants

The partnership lets merchants more easily develop a mobile app with digital wallets, code scanners and push notifications.

By Robert Williams • July 5, 2018