Marketing: Page 138
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CNBC: Some brands are shifting up to 60% of Google search budgets to Amazon
Most of the change is happening among consumer packaged goods companies, and not in categories like automotive or travel.
By Peter Adams • Oct. 10, 2018 -
Universal Standard broadens size range to 00 to 40
The three-year-old startup will also open the doors of its first brick-and-mortar store in NYC to kick off its new "Foundation" collection.
By Corinne Ruff • Oct. 9, 2018 -
Trendline
Gen Z and the next-generation consumer
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Walmart's Vudu entertainment service to launch shoppable ads
The on-demand entertainment service is creating original content with MGM, but the company has no plans for a streaming service like Netflix or Amazon Prime.
By Daphne Howland • Oct. 9, 2018 -
Is it time for retailers to get political?
Turbulent political times might seem like a good reason for retailers to avoid controversial issues, but only certain ones, according to an OnBuy study.
By Daphne Howland • Oct. 9, 2018 -
Retrieved from Target on October 08, 2018
Target stokes price war with new Smartly private label
Beginning mid-month the mass merchant will roll out a home essentials and personal care brand with most items priced under $2.
By Corinne Ruff • Oct. 8, 2018 -
Raysonho. (2016). "Saks Fifth Avenue in Toronto" [photograph]. Retrieved from Wikimedia Commons.
Cartier, Saks trade high-stakes lawsuits over NYC renovation
The upscale retailer is attempting to reset the essence of what a department store is, but the luxury jeweler is resisting the changes that entails.
By Daphne Howland • Oct. 8, 2018 -
Fruit of the Loom launches women's apparel collection
The basics brand is expanding its offering for women both on its own site and through Amazon.
By Daphne Howland • Oct. 8, 2018 -
DSW banks on kids, shoe repair and nail bars
The footwear retailer just completed the rollout of its kids category and has plans to expand other initiatives to new stores.
By Cara Salpini • Oct. 8, 2018 -
Column
Retail Therapy: Top Ramen steams up new clothing line
The market for brand love these days is so high that everything from noodles to Miracle Whip has its own merchandise line. And the products sell out.
By Cara Salpini • Oct. 5, 2018 -
Lane Bryant, Vibes win 2 awards for mobile engagement
The apparel retailer and their partner marketing firm received prizes for engagement by the Mobile Marketing Association.
By Dan Alaimo • Oct. 5, 2018 -
Wayfair plots 2 holiday pop-ups
The online furniture company is turning to brick and mortar as it struggles to conquer online furniture retail.
By Daphne Howland • Oct. 4, 2018 -
Brandless bringing pop-up to NYC
A physical location, even a temporary one, is an opportunity for the e-retailer to connect with customers and test concepts in a way it can't do online.
By Daphne Howland • Oct. 4, 2018 -
Justice launches entertainment arm
The most successful brand in Ascena Retail Group is taking full advantage of its strong loyalty from young shoppers and their parents.
By Daphne Howland • Oct. 3, 2018 -
Ross to settle $4.9M lawsuit over 'deceptive' price tags
It's getting harder for off-price retailers to stock big name brands, making "compare to" pricing fraught.
By Daphne Howland • Oct. 3, 2018 -
Courtesy of Birkenstock
Birkenstock opens first US store in NYC's SoHo
The new store demonstrates the enduring appeal of New York's historic shopping district in particular and of brick-and-mortar locations in general.
By Daphne Howland • Oct. 2, 2018 -
Sponsored by Quad/Graphics
A new and powerful marketing combination: Virtual testing using emotion
Understanding the emotional triggers of purchase intent improves direct mail response.
Oct. 1, 2018 -
Retrieved from Amazon on October 01, 2018
Amazon jumps on mattress disruption with new private label
The AmazonBasics line could cause the market's upstarts to lose some sleep.
By Daphne Howland • Oct. 1, 2018 -
Retrieved from Target on October 01, 2018
Target private label collection spotlights women leaders
The company's latest partnership features Vital Voices, a non-profit organization that promotes the work of female leaders.
By Corinne Ruff • Oct. 1, 2018 -
Amazon, Twitch add shopping, enhanced features to 'Thursday Night Football'
Viewers of the live-streamed games on Twitch can chat and buy NFL merchandise.
By Robert Williams • Sept. 28, 2018 -
Column
Retail Therapy: Babies R Us isn't dead, it's just a Halloween store
The retailer's bankruptcy was unexpected in many ways — and nothing prepared shoppers for the sight of Babies R Us banners beside that decorative grave they'd been eyeing.
By Cara Salpini • Sept. 28, 2018 -
Belk unveils private-label beauty brand
The regional department store joins rivals in working to recapture share in a market that has moved to specialty players.
By Daphne Howland • Sept. 28, 2018 -
Kohl's to launch home collection with HGTV's Scott twins
The department store has cleaned up its stores and differentiated its merchandise of late, boosting revenue and margins in the process.
By Daphne Howland • Sept. 28, 2018 -
Retrieved from Amazon on September 27, 2018
Amazon opens '4-star' store in New York City
The new store will be a test of the e-commerce giant's ability to connect with customers through brick and mortar.
By Daphne Howland • Sept. 27, 2018 -
Study: 47% of consumers prefer email messages from retailers
Email remains a dominant force in digital marketing, but retailers have their work cut out for them.
By Dan Alaimo • Sept. 27, 2018 -
Will Nike kick up sales on Jet.com?
After a successful pilot selling on Amazon last year, the athletics brand will soon debut on Walmart's more urban, millennial-focused marketplace.
By Corinne Ruff • Sept. 26, 2018
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