Marketing: Page 138
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What the Harry's acquisition means for retailers
Yet another startup has been scooped up by a consumer products giant hoping to profit from its close connection to customers.
By Daphne Howland • May 16, 2019 -
Rent the Runway brews up brand awareness with Compass Coffee promotion
The apparel rental retailer is taking over coffee shops in Washington, D.C., this week to boost its Unlimited subscription.
By Cara Salpini • May 16, 2019 -
Trendline
Top 5 stories from Retail Dive
From Target’s path forward under a new CEO to the retailers most vulnerable to bankruptcy, here’s a look at the stories shaping the industry.
By Retail Dive staff -
Why retailers are flooding the Sunshine State
Rapid population growth in Florida, particularly among millennials, is escalating a battle royale among specialty players, discounters and conventional chains.
By Krishna Thakker • May 15, 2019 -
Clean beauty brand to launch at 1,400 Target stores
The first brand from Offspring Beauty, a subsidiary company connected to Who What Wear, touts clean ingredients and low prices for its entry into the space.
By Cara Salpini • May 14, 2019 -
Sponsored by Omnisend
Three reasons to adopt an omnichannel marketing strategy, backed by data
While omnichannel marketing sounds great in theory, many ecommerce marketers are having trouble justifying its implementation.
May 14, 2019 -
Sears' new logo panned by customers
The rebranding campaign comes as the retailer tries to shake off years of turmoil and negative publicity.
By Ben Unglesbee • May 13, 2019 -
Instagram unveils curated @shop account to showcase online merchants
The new account will feature community trends including fashion, beauty and home decor.
By Robert Williams • May 13, 2019 -
Column
Retail Therapy: #Class runs through this company's veins
Bask, a New York-based brand, unveiled a beach towel and blazer hybrid that makes looking pretentious this summer easier.
By Caroline Jansen • May 10, 2019 -
Nike runs shoppable Snapchat lens to support women’s soccer
On May 9 only, fans could virtually try on team jerseys and make direct purchases ahead of the FIFA Women's World Cup next month.
By Robert Williams • May 10, 2019 -
Courtesy of Belk
Deep DiveBelk lays its 130-year legacy on the line
The department store thrived in the South for over a century. Now it's turning to a New York agency to rebrand for a new retail era.
By Daphne Howland • May 8, 2019 -
Google Search upgrades AR and Lens features
The tech giant showed how New Balance let mobile users virtually try on shoes after searching for them online as part of its I/O developer conference.
By Robert Williams • May 8, 2019 -
L'Oréal extends personalization push with DTC at-home hair color brand
Color&Co aims to take the guesswork out of selecting the right shade through live video consultations and application tutorials tailored to each customer.
By Natalie Black (Koltun) • May 8, 2019 -
Victoria's Secret free to trademark 'first love'
The planned name for a personal care line appears to memorialize last year's skirmish between the lingerie stalwart and online upstart ThirdLove.
By Daphne Howland • May 7, 2019 -
Google tests shoppable recommendations in YouTube videos, The Information reports
Nike and Ulta Beauty reportedly have tested the ad unit that lets consumers buy from the Google Express marketplace, unnamed sources told the publication.
By Robert Williams • May 6, 2019 -
H&M ends print catalog after 39 years
The fast fashion retailer stated that the change is related to its ongoing sustainability goals.
By Kaarin Moore • May 3, 2019 -
Column
Retail Therapy: Welcome to the world of fanny pack Crocs
Although visually acceptable footwear has never been a concern for the shoe retailer, this latest style does the unimaginable.
By Caroline Jansen • May 3, 2019 -
Target, Walmart envision radically different futures for their growing media businesses
The big-box rivals both made their NewFronts debuts this week, but their pitches to advertisers largely reinforced the divide in their audiences and brand positioning.
By Peter Adams • May 3, 2019 -
Pokémon Pass app trades virtual rewards for Target visits
Players who visit select stores can scan a QR code with their smartphone to claim in-game creatures.
By Robert Williams • May 2, 2019 -
Opinion
It’s about trust: Why Google, Instagram and Facebook want you to smile for the camera
Retailers and brands should be using pictures to capture sales and increase conversion, writes Performics' Burcu Agma.
By Burcu Agma • May 2, 2019 -
Foot Locker, Champion team up for esports apparel, in-store competition and streaming
Five esports teams will compete in a tournament on May 18 that will be broadcast on Twitch.
By Barry Levine • May 2, 2019 -
Thinx now sold at b8ta stores
In an exclusive shared with Retail Dive, the period underwear brand's CEO called brick and mortar "critical" to expanding sales.
By Daphne Howland • May 1, 2019 -
Deep Dive
A brush with change: 4 CEOs restyling beauty and personal care
What do Madison Reed, Glamsquad, Function of Beauty and Native have in common? They're all digital natives successfully operating in a crowded space.
By Cara Salpini • May 1, 2019 -
Shopify adds Facebook dynamic ads, Snapchat Story Ads
Merchants now have a broader selection of marketing tools to reach consumers who have shifted their viewing habits to social media.
By Laura Klepacki • April 30, 2019 -
Study: Instagram sponsored posts surge 150%
Walmart, Target, Nike, Sephora and Amazon rounded out the top brands mentioned in #ad-tagged posts.
By Robert Williams • April 30, 2019 -
Fabletics opens NYC pop-up
Last summer, Kate Hudson's activewear brand announced a massive brick-and-mortar expansion as physical stores boost sales online and off.
By Daphne Howland • April 29, 2019
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