Victoria’s Secret’s Pink revamps loyalty with mobile app

The app's redesign includes links to Campus Rep brand ambassadors, first looks at new products, games and member-only shopping events.

By Natalie Black (Koltun) • Sept. 19, 2018

Banana Republic unveils Kevin Love capsule collection

The limited-edition collection is boosted by an online advertising campaign, further evidence that Gap Inc. hasn't given up on Banana Republic. 

By Daphne Howland • Sept. 19, 2018

Explore the Trendline➔

Digital innovation and technology trends in retail

Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

By Retail Dive staff

Why retailers such as INDOCHINO & Sobeys are betting big on hyperlocal

Tailoring physical stores to individual locations and communities is the new way to go.

By Mario Toneguzzi • Sept. 19, 2018

Shopify brings AR features to mobile commerce platform

More small businesses can now offer immersive experiences for shoppers to closely inspect products before buying.

By Robert Williams • Sept. 18, 2018

Facebook to gain most from big digital holiday ad spend

Digital advertising tops the marketing wish list for two-thirds of retailers, with a huge chunk going to Facebook and Instagram, reported Reveal Mobile.

By Dan Alaimo • Sept. 18, 2018

The Market @ Macy's debuts ahead of the holidays

The department store retailer is also rolling out VR experiences in the furniture department and AR ones in beauty, CEO Jeff Gennette said at Code Commerce Monday.

By Corinne Ruff • Sept. 18, 2018

Instagram expands shopping features to boost brands' direct sales

Two new features in Stories and Explore could help to close the sales loop for the more than 90 million users that tap shoppable posts for more product information.

By Robert Williams • Sept. 18, 2018

Google rolls out shoppable images ahead of the holidays

The features aim to help marketers expand their reach during the holiday season, when 61% of consumers say they're open to buying from new retailers.

By Erica Sweeney • Sept. 17, 2018

Amazon launches 'Storefronts' for small and medium sellers

The e-commerce giant also unveiled its first TV ad to feature one of its smaller sellers, which account for half of its retail sales.

By Daphne Howland • Sept. 17, 2018

Nordstrom revamps loyalty with new 'Nordy Club'

The department store joins other retailers in revamping loyalty programs to keep high spenders close no matter how they pay.

By Daphne Howland • Sept. 17, 2018

L'Oréal Paris tries on web-based AR makeup sampling

This is one of the first indications that the cosmetics giant is expanding the use of AR technology developed by Modiface after acquiring the startup in March.

By Robert Williams • Sept. 14, 2018

Trademarks reveal more Amazon apparel labels on the horizon

The e-tailer previously staked its private labels in consumer products, but now most of its brands are in apparel.

By Daphne Howland • Sept. 14, 2018

Retail Therapy: Amazon's prickly plan to box up Christmas cheer

Why enjoy the fresh air and pick out your own Christmas tree when Amazon can ship you a genuine, living pine tree in the confines of a cute 7-foot box?

By Cara Salpini • Sept. 14, 2018

Target dishes up exclusive Chrissy Teigen kitchen line

The mass merchant also recently debuted a collaboration with popular game Minecraft and a new private label — mainstays in Target's playbook.

By Corinne Ruff • Sept. 14, 2018

Gartner L2: As Amazon ad budgets grow, leading brands use more nuanced strategies

The analysis of efforts by Levi's and others reveals several best practices while new data from Marin Software suggests 62% of marketers are not advertising on the platform.

By Erica Sweeney • Sept. 13, 2018

Jet announces major rebrand to target city dwellers

The Walmart-owned marketplace is launching a new website, assortment and delivery options in an effort to attract city consumers — a shopping segment that has eluded its parent for decades.

By Daphne Howland • Sept. 13, 2018

Amazon, Good Housekeeping prep Mall of America holiday shop

Customers can test 150 products and buy via Amazon's mobile app or scannable SmileCodes.

By Robert Williams • Sept. 13, 2018

Facebook unwraps holiday-themed overlays, video templates and personalized storefronts

Two unnamed major retailers increased their returns on ad spend by 40% after testing the new overlays, the social giant said.

By Erica Sweeney • Sept. 12, 2018

Wayfair names new head of brand planning

Ezra Englebardt, who joined in June, is tasked with forging a creative strategy that can cut through a hotly competitive online market.

By Daphne Howland • Sept. 12, 2018

Physicians Formula samples AR banner ads for makeup try-ons

Users can buy the virtually sampled products directly from the ad, which runs on The Huffington Post and SheKnows through October.

By Robert Williams • Sept. 12, 2018

YSL debuts pop-up beauty hotel

The beauty arm of the French fashion house developed an elaborate marketing campaign in the form of a multi-sensorial pop-up shop that coincided with New York Fashion Week.

By Kaarin Moore • Sept. 11, 2018

Banana Republic hosts Bumble event during NY Fashion Week

The partnership shows how a retailer can blend elements of social media and experiential marketing to reach a key audience group.

By Robert Williams • Sept. 11, 2018

YouCam partners with fashion house for New York Fashion Week AR looks

Perfect's virtual makeover app teamed with Flying Solo for interactive content around the annual event.

By Robert Williams • Sept. 11, 2018

Department stores spending more on TV ads

The sector is moving out of significant doldrums in recent years, ramping up not just marketing but also inventory and supply chain reforms.

By Daphne Howland • Sept. 10, 2018

Burberry to stop destroying unsold merchandise

The upscale label will also no longer use fur, banning the remaining types of animal fur and hair that have been found in its designs.

By Daphne Howland • Sept. 7, 2018