Marketing: Page 137
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Roots debuts sensory-driven store in continued US expansion
The new store is the first of its kind for the company, and focuses on customer experience and customization.
By Daphne Howland • June 7, 2018 -
Mobile will drive 72% of growth in online video ad spend
Mobile's share of the online video ad market will grow from 50% this year to 59% by 2023, according to a Forrester study.
By Robert Williams • June 7, 2018 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Toys R Us reportedly spoke with Sycamore, Target before liquidating
Bloomberg reports that the bankrupt toy retailer had interest in a potential buyout and asset purchases, but the company's lenders saw liquidation as the best path to repayment.
By Ben Unglesbee • June 7, 2018 -
Sephora polishes message with interactive 'House of Beauty' event
The two-day event for influencers, beauty advisors and consumers will include digital and physical experiences.
By Erica Sweeney • June 7, 2018 -
Amazon, Google converging as e-commerce grows and changes
With online retailing growing strongly, Amazon is becoming a force in advertising, while Google increases its e-commerce activities, tech guru Mary Meeker told a conference hosted by Recode.
By Dan Alaimo • June 6, 2018 -
Ikea jumps on streetwear trend with minimalist clothing line
Spanst, a limited collaboration with the Los Angeles-based designer Chris Stamp, could signal the retailer is looking to build out a lifestyle focus.
By Erica Sweeney • June 6, 2018 -
Neiman Marcus launches 'Idea Factory' to drive store traffic
The concept is led by Ed Burstell, who returned to the department store in a newly created role to drive creativity and inspiration.
By Daphne Howland • June 6, 2018 -
'Household enthusiasts' spend 50% more than millennials
The group, defined as savvy millennial or Gen X shoppers in charge of most purchasing decisions for a household, also shops in-store slightly more than online, according to RetailMeNot.
By Dan O'Shea • June 5, 2018 -
Sponsored by GroundTruth
Ace your back-to-school marketing with location data
Is your marketing strategy ready for the back-to-school shopping season? Incorporating location data and a Cost Per Visit ad model into your campaign can help generate more foot traffic and improve the frequency of sales.
June 5, 2018 -
Papa John's, retailer take jab at mattress disruptors with pizza promotion
Raymour & Flanigan is offering a year's worth of free pies to customers who purchase a mattress that costs $500 or more.
By Erica Sweeney • June 5, 2018 -
Most retailers use mobile location to boost store traffic
New GDPR regulations have raised questions for vendors and marketers around the limitations of data collection.
By Robert Williams • June 5, 2018 -
Walmart, Target, Kohl's see the light at the end of Toys R Us' tunnel
As the big box toy seller recedes from the U.S. market, major retail players are signaling plans to expand in the toy category well ahead of the holidays.
By Ben Unglesbee • June 4, 2018 -
Nearly half of teens are online ‘almost constantly’
Pew's latest survey confirms what many already know about teens — almost all are mobile and use their smartphones on a near-constant basis.
By Dan Alaimo • June 1, 2018 -
Column
Retail Therapy: This $1,300 Balenciaga shirt is also a ... shirt
The luxury fashion brand is here to combat that feeling when one shirt isn't enough by selling two that are sewn together at the neck.
By Cara Salpini • May 31, 2018 -
PayPal acquires AI-driven predictive marketing company Jetlore
PayPal's latest acquisition shows it is looking beyond payments to make itself a more valuable partner for retailers.
By Dan O'Shea • May 31, 2018 -
Macy's moves $400M media account to Publicis Groupe
The change is in line with the retailer's efforts to explore new digital initiatives.
By Erica Sweeney • May 30, 2018 -
Q&A
How Brandless built a following with its 'just what matters' approach
Ido Leffler, co-founder and chairman of the direct-to-consumer company, talks about how its values, branding strategy and unique model have made the company a retail standout.
By Emma Liem Beckett • May 30, 2018 -
Deep Dive
30 minutes with Ulta's SVP of merchandising
Sephora might be the darling of beauty, but Ulta has been quietly opening stores and posting huge e-commerce numbers. SVP of Merchandising Monica Arnaudo shares the retailer's next moves.
By Cara Salpini • May 29, 2018 -
AmEx pilots blockchain-based loyalty rewards with Boxed
The credit card company is offering loyalty members five times the rewards points on certain products and brands during the test.
By Erica Sweeney • May 29, 2018 -
Guitar Center adds 2 execs amid online push
The musical instrument retailer is bringing new leaders in to spearhead marketing and e-commerce efforts as the company grapples with debt and changes in its sector.
By Daphne Howland , Ben Unglesbee • May 29, 2018 -
Urban Outfitters launches third-party marketplace, tests self-checkout
On a call with analysts, the retailer detailed how it is raising its bet on digital, including by adding new payment options and updating its sites and apps.
By Erica Sweeney • May 25, 2018 -
Column
Retail Therapy: Balenciaga locks down overpriced fashion with $350 keyring
And no, that purchase doesn't include the keys to a new Bentley. It's just a lanyard.
By Cara Salpini • May 25, 2018 -
Kohl's joins rivals in revamping loyalty
The discount department store is testing a new loyalty system before rolling it out next year.
By Daphne Howland • May 23, 2018 -
72% of consumers prefer videos to text marketing
Consumers like online videos with informational or purchasing links, and Coresight Research said they can provide a "powerful" marketing punch.
By Dan Alaimo • May 23, 2018 -
Study: AR’s potential for retailers lies in driving efficiencies, not sales
The technology is likely to be too distracting to help shoppers who already are in a store looking at products, ABI Research says.
By Robert Williams • May 22, 2018