Marketing: Page 137


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    Flight Club
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    Foot Locker injects $100M into sneaker company GOAT Group

    The play comes just a month after the footwear retailer invested $3 million in kids shoe startup Super Heroic.

    By Feb. 7, 2019
  • New Neiman Marcus execs to focus on customer experience

    Innovation has slipped from the upscale department store's grasp as it operates under crushing debt.

    By Feb. 6, 2019
  • Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
  • Visual search seen as more trustworthy than other online content, study finds

    More than 85% of respondents placed more importance on visual information over text when shopping online for clothing or furniture.

    By Erica Sweeney • Feb. 5, 2019
  • Target expands pilot of new loyalty tier

    The retailer needs a way to retain customers without its REDcard, gather their data and keep them away from Amazon.

    By Feb. 5, 2019
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    Flamingo
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    Target stocks women's body care brand Flamingo

    The brand is following the lead of parent Harry's, which has been sold through the mass merchant since 2016.

    By Feb. 4, 2019
  • Aerie brings on Busy Philipps, Jameela Jamil for 'real' campaign

    The celebs and activists will appear in unretouched images and videos for the brand.

    By Erica Sweeney • Feb. 4, 2019
  • Lancô​me partners with Alibaba on AR game

    The French beauty company released an augmented reality app in celebration of the Chinese New Year.

    By Feb. 1, 2019
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    Retail Therapy: Lunar New Year breaks the piggy bank

    What better way to celebrate the Chinese New Year than by spending $480 on a pig-shaped keychain?

    By Feb. 1, 2019
  • Puma unveils a self-lacing shoe

    The announcement comes two weeks after Nike revealed similar technology. 

    By Feb. 1, 2019
  • Drugstores dig into dental care

    CVS and Walgreens have both forged collaborations in the space in hopes that consumers will bite.

    By Jan. 31, 2019
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    Retrieved from Neiman Marcus on January 30, 2019
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    Neiman Marcus calls on BLVD for beauty touch-up

    The upgrades are only at some locations, which will feature the luxury beauty brand's salon, nail and brow services, among others.

    By Jan. 31, 2019
  • Kohl's to bring Weight Watchers studio to Chicago store

    The move follows the retailer's efforts to shrink store footprints with space yielded to Amazon and grocer Aldi.

    By Jan. 30, 2019
  • Contentsquare raises $60M to fuel user analytics

    The company is preparing for another round of expansion after its latest influx of cash.

    By Jan. 29, 2019
  • American Eagle hands creative control to Gen Zers for spring campaign

    Cast members were discovered on social media and then photographed themselves in a series of self-portraits using iPhones and disposable cameras.

    By Erica Sweeney • Jan. 28, 2019
  • Virtual reality for retail, marketing could hit $1.8B in 2022

    According to a PYMNTS.com report, VR remains in early phases but related revenue could explode over the next few years.

    By Jan. 28, 2019
  • MLB subs Nike for Under Armour

    The licensing agreement was originally awarded to Under Armour in 2016. 

    By Jan. 28, 2019
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    Getty Images
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    WSJ: Amazon ramps up push for companies to develop exclusive brands for its platform

    Creating brands internally reportedly proved too time-intensive and costly for the e-commerce giant.

    By Peter Adams • Jan. 25, 2019
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    puma
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    Puma steps up social justice mission with Meek Mill

    The athletics brand will be the exclusive brand partner of REFORM Alliance, an organization backed by Mill, Jay-Z and the CEO of Kraft Group, among others, focused on criminal justice system reforms.

    By Jan. 25, 2019
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    Retail Therapy: Viktor & Rolf's latest collection is everyone's 2019 mood

    The show featured gowns with bold statements. Our favorites? "I'm not shy I just don't like you" and "Sorry I'm late I didn't want to come."

    By Jan. 25, 2019
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    Eloquii
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    Walmart-owned Eloquii partners with lingerie brand Cosabella

    The limited-time collection follows up on other high-profile collaborations with designer Jason Wu and lifestyle brand Draper James.

    By Jan. 23, 2019
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    Retrieved from Amazon on October 09, 2018
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    Almost half of Amazon advertisers spend more than $40K per month, study finds

    Fifty-seven percent of brands that sell on Amazon are advertising on the site, with most focused on attracting new customers. 

    By Erica Sweeney • Jan. 23, 2019
  • H&M, Lyft give rides to customers recycling old clothes

    The initiative is for a limited time and only in New York City, but could have long-term benefits for the fast-fashion retailer.

    By Jan. 23, 2019
  • Lowe's inks multi-year NFL partnership as it kicks off refresh campaign

    The retailer signs on as the first official home improvement retail sponsor of the league in a decade as it pushes new creative work and a tagline.

    By Peter Adams • Jan. 22, 2019
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    Retail Therapy: 2 isn't always better than 1 when it comes to fashion

    In an attempt to solve a problem no one has, this brand released a pair of jeans that combines two styles in one.

    By Jan. 18, 2019
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    Retrieved from Target on January 17, 2019
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    Target private label baby brand expands into essentials

    The mass merchant is taking steps to freshen up some of its brands in a cohort of private labels that has rolled out over the last 18 months.

    By Jan. 17, 2019