Tillys levels up esports push with in-store AR competition

Students from 1,200 high schools can win prizes by competing in an immersive mobile game at the retailer's locations.

By Robert Williams • April 23, 2019

Adidas, Donald Glover drop short films for new shoe deal

The actor also used Apple's AirDrop feature to give away pairs of the new sneakers to Coachella attendees.

By Robert Williams • April 22, 2019

Explore the Trendline➔

Digital innovation and technology trends in retail

Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

By Retail Dive staff

Target unveils green, affordable household product brand

"Everspring" takes a note from startup Brandless for affordable goods, and furthers the retailer's private label efforts.

By Daphne Howland • April 22, 2019

For the birds: This DTC brand is flying high on sustainable wings

Allbirds co-founder Tim Brown runs a business built on environmentally friendly materials, but he says it's really all about great shoes.

By Cara Salpini • April 22, 2019

Will sustainability change the retail landscape?

From climate change to denim manufacturing, we take a look into just a few of the challenges retailers face — and how they're responding.

By Cara Salpini • April 22, 2019

Clouds on the horizon: What climate change means for retail

From supply chains to marketing, weather-related changes have impacted how retailers do business.

By Daphne Howland , Cara Salpini , Kaarin Moore , Caroline Jansen • April 22, 2019

Does Ikea's 1st urban location take a page from the DTC playbook?

The retailer this week unveiled a small-format store, which provides design consultations to Manhattan's urbanites.

By Caroline Jansen • April 18, 2019

Can chatbots charm consumers?

Years after the technology looked like the next big thing in customer engagement, retailers and brands still need to be careful how it is employed.

By Dan O'Shea • April 17, 2019

Study: Mobile games better for brand safety than social media

They're also more effective at driving purchases, with 25% of respondents saying they bought a product after seeing an in-game ad.

By Robert Williams • April 16, 2019

H&M is ready for Gen Z

The fast-fashion retailer’s latest moves seem tailor-made for a cohort that wants companies to align with its values. 

By Daphne Howland • April 16, 2019

The North Face to close 113 stores for Earth Day

Taking a page out of REI's playbook, the retailer is giving employees time off to explore and has a series of events planned.

By Cara Salpini • April 16, 2019

REI paddles deeper into watersports

Just days after announcing an expansion of its rental program, the retailer is adding paddleboards and kayaks to the list of rentable gear.

By Cara Salpini • April 15, 2019

'Big and tall' could be bigger — and better

When it comes to advancements in apparel sizing, women have paved the way. Men's brands seem destined to follow suit, but retailers have a lot to learn.

By Daphne Howland • April 15, 2019

YSL journeys to Coachella with ‘beauty station’ pop-up

Along a highway near the festival, the activation includes virtual product sampling, lipstick customization, makeup tutorials and influencer content.

By Laura Klepacki • April 15, 2019

Zappos opens outlet store in Louisville

Launching a new fulfillment center also suggests a rebranding of its 6pm outlet unit.

By Daphne Howland • April 15, 2019

Walmart to acquire ad-tech startup Polymorph

The big box chain hopes to help brands connect with consumers in more cutting-edge ways as it tries to keep up with Amazon's quickly growing ad business.

By Chantal Tode • April 12, 2019

Retail Therapy: Moschino gets pixelated with Sims collection

The fashion house's latest partnership takes inspiration from the life-simulation game.

By Caroline Jansen • April 12, 2019

Kohl's lands exclusive deal with Elizabeth and James

The retailer said it hopes to attract new customers, particularly millennials, through the collection.

By Caroline Jansen • April 11, 2019

What's the Story with Macy's?

The department store has moved swiftly to roll out the retail concept, but risks and challenges remain.

By Daphne Howland • April 11, 2019

REI expands gear rental to 115 stores

Skis, snowboards and camping kits are among additions to the program as the outdoor retailer looks to further its efforts in rental, used and trade-in gear.

By Cara Salpini • April 10, 2019

Macy's debuts 'Story' in 36 stores nationwide

The department store is leveraging its scale, often criticized by analysts, to expand the retail concept it acquired a year ago.

By Daphne Howland • April 10, 2019

Wayfair to launch livestreaming service on Way Day

It is the company's second year hosting the sales event, which points to a larger trend of retailers creating shopping holidays.

By Caroline Jansen • April 8, 2019

Guess joins resale buzz with vintage collection

The brand joins many retailers and online specialists in looking to the past for future sales, as second-hand growth outpaces the overall apparel market.

By Daphne Howland • April 8, 2019

Retail Therapy: Meet Crocs' goth cousin

An Etsy shop is selling a pair of the shoes decked out in spikes, studs and chains for a breezy $250.

By Caroline Jansen • April 5, 2019

Adidas inks Beyoncé partnership, Ivy Park relaunch

The iconic singer joins Kanye West and Pharrell Williams on the list of brand ambassadors the athletics retailer is racking up.

By Cara Salpini • April 5, 2019