REI paddles deeper into watersports

Just days after announcing an expansion of its rental program, the retailer is adding paddleboards and kayaks to the list of rentable gear.

By Cara Salpini • April 15, 2019

'Big and tall' could be bigger — and better

When it comes to advancements in apparel sizing, women have paved the way. Men's brands seem destined to follow suit, but retailers have a lot to learn.

By Daphne Howland • April 15, 2019

Explore the Trendline➔

Digital innovation and technology trends in retail

Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

By Retail Dive staff

YSL journeys to Coachella with ‘beauty station’ pop-up

Along a highway near the festival, the activation includes virtual product sampling, lipstick customization, makeup tutorials and influencer content.

By Laura Klepacki • April 15, 2019

Zappos opens outlet store in Louisville

Launching a new fulfillment center also suggests a rebranding of its 6pm outlet unit.

By Daphne Howland • April 15, 2019

Walmart to acquire ad-tech startup Polymorph

The big box chain hopes to help brands connect with consumers in more cutting-edge ways as it tries to keep up with Amazon's quickly growing ad business.

By Chantal Tode • April 12, 2019

Retail Therapy: Moschino gets pixelated with Sims collection

The fashion house's latest partnership takes inspiration from the life-simulation game.

By Caroline Jansen • April 12, 2019

Kohl's lands exclusive deal with Elizabeth and James

The retailer said it hopes to attract new customers, particularly millennials, through the collection.

By Caroline Jansen • April 11, 2019

What's the Story with Macy's?

The department store has moved swiftly to roll out the retail concept, but risks and challenges remain.

By Daphne Howland • April 11, 2019

REI expands gear rental to 115 stores

Skis, snowboards and camping kits are among additions to the program as the outdoor retailer looks to further its efforts in rental, used and trade-in gear.

By Cara Salpini • April 10, 2019

Macy's debuts 'Story' in 36 stores nationwide

The department store is leveraging its scale, often criticized by analysts, to expand the retail concept it acquired a year ago.

By Daphne Howland • April 10, 2019

Wayfair to launch livestreaming service on Way Day

It is the company's second year hosting the sales event, which points to a larger trend of retailers creating shopping holidays.

By Caroline Jansen • April 8, 2019

Guess joins resale buzz with vintage collection

The brand joins many retailers and online specialists in looking to the past for future sales, as second-hand growth outpaces the overall apparel market.

By Daphne Howland • April 8, 2019

Retail Therapy: Meet Crocs' goth cousin

An Etsy shop is selling a pair of the shoes decked out in spikes, studs and chains for a breezy $250.

By Caroline Jansen • April 5, 2019

Adidas inks Beyoncé partnership, Ivy Park relaunch

The iconic singer joins Kanye West and Pharrell Williams on the list of brand ambassadors the athletics retailer is racking up.

By Cara Salpini • April 5, 2019

CNBC: Amazon demotes private label ads

The change to the private label product ads comes as major tech companies face regulatory scrutiny by public officials and rival brands.

By Erica Sweeney • April 5, 2019

Walmart rolls out new baby registry experience

The company is placing personalization and its mobile app at the forefront of the process.

By Caroline Jansen • April 4, 2019

Ascena debuts cross-brand loyalty program

Ann Taylor, LOFT, Lou & Grey, Ann Taylor Factory and LOFT Outlet are letting customers, including those without a store card, earn points across banners.

By Daphne Howland • April 4, 2019

'It was embarrassing': Why Reebok's digital strategy changed

Global Head of Digital Matt Blonder took over a website that was "angry," "dark" and "hyper masculine." Now, the retailer is addressing those problems.

By Cara Salpini • April 4, 2019

Reebok kicks up 1st loyalty program

The athletics brand also announced a new digital strategy, which includes a complete website redesign in the next month.

By Cara Salpini • April 3, 2019

Staples launches brand revamp

The retailer also revealed five private labels and appears to be emphasizing its consumer-facing operations, but it has abandoned its coworking pilot.

By Daphne Howland • April 2, 2019

QVC plans 1st exclusive beauty brand

Carmindy Beauty will be developed with Batallure Beauty and will sell exclusively on the video commerce platform when it debuts in September.

By Cara Salpini • April 2, 2019

Q: How can retailers make consumers love their brand? A: Marketing personalization!

There are three proven marketing personalization strategies that retailers can use when building or maintaining a brand.

By Gregg Turek • April 2, 2019

In-app native ads led app installs during holidays, study says

Running creative across more app publishers helped to generate 45% greater engagement and boost app installs.

By Robert Williams • April 1, 2019

How to tap into Gen Z’s $143B spending power by smartphone

These consumers actively use mobile devices, but don't value e-commerce as much as millennials, according to market intelligence firm Numerator. 

By Lauren Manning • April 1, 2019

Take Care: How an indie store is merging coworking and retail

Becky Waddell launched a wellness-oriented office space inside her Washington, D.C. store and tapped into an emerging trend.

By Kaarin Moore • April 1, 2019