A new and powerful marketing combination: Virtual testing using emotion

Understanding the emotional triggers of purchase intent improves direct mail response.

Oct. 1, 2018

Amazon jumps on mattress disruption with new private label

The AmazonBasics line could cause the market's upstarts to lose some sleep.

By Daphne Howland • Oct. 1, 2018

Explore the Trendline➔

Digital innovation and technology trends in retail

Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

By Retail Dive staff

Target private label collection spotlights women leaders

The company's latest partnership features Vital Voices, a non-profit organization that promotes the work of female leaders.

By Corinne Ruff • Oct. 1, 2018

Amazon, Twitch add shopping, enhanced features to 'Thursday Night Football'

Viewers of the live-streamed games on Twitch can chat and buy NFL merchandise. 

By Robert Williams • Sept. 28, 2018

Retail Therapy: Babies R Us isn't dead, it's just a Halloween store

The retailer's bankruptcy was unexpected in many ways — and nothing prepared shoppers for the sight of Babies R Us banners beside that decorative grave they'd been eyeing.

By Cara Salpini • Sept. 28, 2018

Belk unveils private-label beauty brand

The regional department store joins rivals in working to recapture share in a market that has moved to specialty players.

By Daphne Howland • Sept. 28, 2018

Kohl's to launch home collection with HGTV's Scott twins

The department store has cleaned up its stores and differentiated its merchandise of late, boosting revenue and margins in the process.

By Daphne Howland • Sept. 28, 2018

Amazon opens '4-star' store in New York City

The new store will be a test of the e-commerce giant's ability to connect with customers through brick and mortar.

By Daphne Howland • Sept. 27, 2018

Study: 47% of consumers prefer email messages from retailers

Email remains a dominant force in digital marketing, but retailers have their work cut out for them.

By Dan Alaimo • Sept. 27, 2018

Will Nike kick up sales on Jet.com?

After a successful pilot selling on Amazon last year, the athletics brand will soon debut on Walmart's more urban, millennial-focused marketplace.

By Corinne Ruff • Sept. 26, 2018

Under Armour names new chief marketing officer

Alessandro de Pestel, the new CMO, also has extensive experience in fashion with brands like Tommy Hilfiger, Christian Dior Parfums and Omega Watches. 

By Erica Sweeney • Sept. 26, 2018

AT&T set to open retail store, cafe hybrid

The Lounge will feature AT&T products, as well as coffee, and comes just a few days after the company announced plans to open 1,000 new retail stores.

By Dan O'Shea • Sept. 25, 2018

Patagonia, Walmart, Gap work to get out the vote

Nearly 140 CEOs, including many retailers and brands, have signed on to "Time to Vote," with the aim of boosting America's relatively low voter turnout.

By Daphne Howland • Sept. 25, 2018

Survey: 80% of shoppers plan to spend at least as much as last year on holidays

Mobile is likely to dominate the 2018 holiday retail season, as consumers spend more time on devices than watching TV. 

By Erica Sweeney • Sept. 25, 2018

Can beauty department makeovers keep traditional retailers relevant?

Retailers like Macy's and CVS have made significant strides to update their beauty offerings this year, but it's unclear how effective they'll be against Sephora and Ulta.

By Cara Salpini • Sept. 25, 2018

FabFitFun debuts Facebook video programming

The launch coincides with the subscription box service's new fall box, and future content will be pegged to seasonal sales.

By Dan Alaimo • Sept. 25, 2018

5 retailers making moves in subscription services in 2018

This year, many retailers have launched either updates to current boxes or entirely new offerings, with particular popularity in the kids category.

By Ben Unglesbee , Cara Salpini • Sept. 24, 2018

Are subscription services viable for independent retailers?

Small, local retailers are vying for a piece of the market and find a focused approach builds customer loyalty.

By Kaarin Moore • Sept. 24, 2018

Cosmo teams with Macy’s, Juicy Couture on print-to-mobile shoppable AR ad

Readers can scan a QR code in the print magazine to virtually sample and purchase makeup.

By Robert Williams • Sept. 21, 2018

Study: Less than 20% of people have made purchases on social media

Security and privacy concerns bar many consumers from trusting social commerce, even though 80% are familiar with the technology.

By Robert Williams • Sept. 21, 2018

Pier 1 expected a bad Q2 — and got a worse one

As it strives for a turnaround, the home furnishings retailer disclosed ugly early results for the quarter, with comparable sales and losses falling well below previous guidance.

By Ben Unglesbee • Updated Oct. 4, 2018

Bloomingdale's launches in-store beauty boutique

Wellchemist's debut at the department store's 59th Street location, along with nine others this month, builds off of the natural and clean beauty movement.

By Cara Salpini • Sept. 21, 2018

Retail Therapy: Balenciaga thinks your child would be cuter in a $500 tracksuit

The fashion house is also selling a glittery triangle purse and a leather tote with a photo of a puppy and a kitten cuddling. Yes, they are both over $1,000.

By Cara Salpini • Sept. 21, 2018

Shipt's CMO on life with Target and the delivery service's future

Harley Butler said the 4-year old delivery company is rapidly growing, with national expansion plans and a goal to sign up tens of thousands of new shoppers this year.

By Christopher Doering • Sept. 21, 2018

Stitch Fix expands men's assortment and sizing

The subscription company has begun to top expectations for sales and profit as it works diligently to expand its customer base.

By Daphne Howland • Sept. 20, 2018