Marketing: Page 136
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Puma names Jay-Z creative director amid revamp
The brand has not only brought on the hip-hop star, but also rookie NBA players Marvin Bagley III, Deandre Ayton, Zhaire Smith and Michael Porter Jr.
By Daphne Howland • June 21, 2018 -
Why Target would welcome tougher data regulations
At Cannes Lions, the VP of marketing for the retailer's media network predicted marketers who haven't invested in data protection will lose ground going forward.
By Chantal Tode • June 20, 2018 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
L’Oréal glamorizes AR tech with two-way beauty consultation
A new offering for the company's NYX Cosmetics brand lets a beauty professional virtually place products on a user's face via a smartphone.
By Chantal Tode • June 19, 2018 -
Lululemon notches 38% email open rate by tailoring to mobile
Focusing on short, snappy subject lines and eye-catching imagery above the fold proved to be a winning strategy for the activewear brand.
By Chris Kelly • June 18, 2018 -
A'gaci readies to exit bankruptcy in coming weeks
The women's apparel retailer is set to leave Chapter 11 with 20 fewer stores as it looks to boost its e-commerce game.
By Ben Unglesbee • June 15, 2018 -
Column
Retail Therapy: Louis Vuitton serves up $2K ping pong set
Far from peaking, the luxury market appears to be hitting its stride — and for Louis Vuitton, that means taking table tennis to the overpriced product range.
By Cara Salpini • June 15, 2018 -
Neiman Marcus stokes brand loyalty online
During a period when most of its competitors had declining or flat site visit stats, neimanmarcus.com saw a traffic boost of 17.9%.
By Daphne Howland • June 14, 2018 -
Joann unveils new concept store
With a massive fleet and an increasing number of shoppers moving online, the crafts retailer appears to be branching out from a retail strategy that had mostly succeeded for 75 years.
By Daphne Howland • June 14, 2018 -
Column
Reporter's Notebook: Inside Coach's latest bid for brand love
Retail Dive's Cara Salpini visited the accessories company's summer pop-up, Life Coach, where there's nothing to purchase, but everything to experience.
By Cara Salpini • June 14, 2018 -
Walmart's ModCloth celebrates individuality with its largest digital campaign
Part of the apparel brand's revamp, the campaign will include video, a magalog, social storytelling, in-store activations and digital media.
By Erica Sweeney • June 13, 2018 -
Facebook cracks down on sellers of junky products
Shoppers can share their experiences, and too many negative reviews could lead to banishment from the platform.
By Robert Williams • June 13, 2018 -
Amazon dominates Father’s Day digital advertising with 6B impressions, analysis finds
Desktop display ads were the most popular format, used by 73% of brands included in the analysis while mobile display ads accounted for just 24%.
By Erica Sweeney • June 13, 2018 -
Whole Foods is 'accelerating' its Prime savings rollout
The grocer added the membership discounts to stores in 10 states this week, and says it's getting strong customer feedback.
By Alicia Kelso • June 13, 2018 -
Instagram, Snapchat extend shopping actions to stories
Adidas and others are helping Instagram launch the product, while Snapchat is working with SeatGeek on a similar initiative.
By Erica Sweeney • June 13, 2018 -
Las Vegas mall gets a sassy AI chatbot
Jules, a chatty chatbot on Facebook Messenger, hopes to connect with younger shoppers at the Miracle Mile Shops on the Las Vegas Strip.
By Dan Alaimo • June 13, 2018 -
Nine West sells key brands for $340M
The retailer's namesake and Bandolino brands were bid up in auction, indicating there is life and value in them after bankruptcy — now comes the fight over who gets the proceeds.
By Ben Unglesbee • Updated July 5, 2018 -
'IHOb' might be a big win for IHOP despite mixed reception to burgers
A MarketWatch analysis details how the chain was able to captivate social media for days, earning responses from consumers, celebrities and brands — all without breaking the bank.
By Peter Adams , Erica Sweeney • June 12, 2018 -
Prime Day is a boon to retailers beyond Amazon
Non-Amazon retailers can benefit from the midsummer event by anticipating attention to it, according to analysis of last year's Prime Day.
By Daphne Howland • June 11, 2018 -
Deep Dive
30 minutes with Bluemercury's co-founder
The luxury beauty brand has expanded dramatically since it was acquired by Macy's. But growing a business from within a retail behemoth presents unique opportunities and challenges.
By Corinne Ruff • June 11, 2018 -
Target scoops up exclusive partnership with Museum of Ice Cream
In July, pints inspired by the experience will be sold exclusively at Target, marking the concept’s first foray into another retailer’s space.
By Alicia Kelso • June 11, 2018 -
Shopping apps poised for profitable 2018 after 54% growth
Retailers have a major opportunity in mobile marketing with shopping apps surging in popularity and profitability, according to a new study from Liftoff.
By Dan Alaimo • June 11, 2018 -
Eloquii banks on stores for growth
Eloquii has gone from a Limited castoff to growing fashion brand serving a niche shopper, online and in stores.
By Laura Heller • June 8, 2018 -
Sears online sales a fraction of department store peers
Sales volume through e-commerce channels is falling as customers generally show more reluctance to shop the Sears brand, new research shows.
By Ben Unglesbee • June 8, 2018 -
Column
Retail Therapy: Asos colors outside the lines with Crayola beauty
Not all nostalgia is positive though, and Balenciaga is using it to sell everybody's favorite '90s neon accessory for $650.
By Cara Salpini • June 8, 2018 -
Amazon expands Alexa's reach with Fire TV Cube
The company's newest device is yet another entry into the Amazon ecosystem.
By Dan Alaimo • June 8, 2018