Marketing: Page 135
-
Harry's launches Flamingo women's shaving brand
The men's grooming site is now moving into the women's market to challenge subscription startup Billie, which snagged $6 million in seed funding in April.
By Daphne Howland • Oct. 17, 2018 -
Macy's expanding VR furniture shopping to 90 stores by January
The department store is rolling out a virtual reality furniture-buying experience — a massive commitment in a sector still waffling about the technology's value.
By Dan O'Shea • Oct. 17, 2018 -
Trendline
Digital innovation and technology trends in retail
Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.
By Retail Dive staff -
Wayfair launches membership-based loyalty program
Several retailers have tweaked their loyalty programs in recent months, but few have added paid membership models.
By Daphne Howland • Oct. 16, 2018 -
Macy's will open 5 p.m. Thanksgiving Day
Plenty of retailers are shuttering for the holiday, but not all stores can afford that decision.
By Daphne Howland • Oct. 15, 2018 -
Kendall Davis/Retail Dive
Deep Dive30 minutes with Casper's head of marketing
The mattress startup isn't hitting the snooze button any time soon, with plans for 200 brick-and-mortar stores by 2021. CMO Jeff Brooks talks through growth plans, Mattress Firm's bankruptcy and more.
By Cara Salpini • Oct. 15, 2018 -
Deep Dive
How to make the most of influencer marketing this holiday season
By adding influencer content into the mix, brands may be able to grab consumers' attention at a time when many are bombarded with product promotions, seasonal ads and deals.
By Natalie Black (Koltun) • Oct. 12, 2018 -
Allbirds rakes in $50M to fuel store expansion
The digitally native brand just opened its first New York City flagship last month, but it's already plotting stores around the globe.
By Corinne Ruff • Oct. 12, 2018 -
Is Barnes & Noble's new concept store the answer to its woes?
The 17,400 square-foot-store "will combine the best of what we’ve learned from our other new stores," according to Carl Hauch, vice president of stores.
By Corinne Ruff • Oct. 12, 2018 -
Wayfair launches AR home design app
Shoppers can visualize how furniture might look in their home and view professionally designed rooms for inspiration.
By Robert Williams • Oct. 12, 2018 -
Column
Retail Therapy: 5 Halloween costumes so bad they're spooky
From sexy Sherlock Holmes to an athleisure-clad "influencer," here are some of the worst ones we've come across leading up to the big night.
By Cara Salpini • Oct. 12, 2018 -
CNBC: Some brands are shifting up to 60% of Google search budgets to Amazon
Most of the change is happening among consumer packaged goods companies, and not in categories like automotive or travel.
By Peter Adams • Oct. 10, 2018 -
Universal Standard broadens size range to 00 to 40
The three-year-old startup will also open the doors of its first brick-and-mortar store in NYC to kick off its new "Foundation" collection.
By Corinne Ruff • Oct. 9, 2018 -
Walmart's Vudu entertainment service to launch shoppable ads
The on-demand entertainment service is creating original content with MGM, but the company has no plans for a streaming service like Netflix or Amazon Prime.
By Daphne Howland • Oct. 9, 2018 -
Is it time for retailers to get political?
Turbulent political times might seem like a good reason for retailers to avoid controversial issues, but only certain ones, according to an OnBuy study.
By Daphne Howland • Oct. 9, 2018 -
Retrieved from Target on October 08, 2018
Target stokes price war with new Smartly private label
Beginning mid-month the mass merchant will roll out a home essentials and personal care brand with most items priced under $2.
By Corinne Ruff • Oct. 8, 2018 -
Raysonho. (2016). "Saks Fifth Avenue in Toronto" [photograph]. Retrieved from Wikimedia Commons.
Cartier, Saks trade high-stakes lawsuits over NYC renovation
The upscale retailer is attempting to reset the essence of what a department store is, but the luxury jeweler is resisting the changes that entails.
By Daphne Howland • Oct. 8, 2018 -
Fruit of the Loom launches women's apparel collection
The basics brand is expanding its offering for women both on its own site and through Amazon.
By Daphne Howland • Oct. 8, 2018 -
DSW banks on kids, shoe repair and nail bars
The footwear retailer just completed the rollout of its kids category and has plans to expand other initiatives to new stores.
By Cara Salpini • Oct. 8, 2018 -
Column
Retail Therapy: Top Ramen steams up new clothing line
The market for brand love these days is so high that everything from noodles to Miracle Whip has its own merchandise line. And the products sell out.
By Cara Salpini • Oct. 5, 2018 -
Lane Bryant, Vibes win 2 awards for mobile engagement
The apparel retailer and their partner marketing firm received prizes for engagement by the Mobile Marketing Association.
By Dan Alaimo • Oct. 5, 2018 -
Wayfair plots 2 holiday pop-ups
The online furniture company is turning to brick and mortar as it struggles to conquer online furniture retail.
By Daphne Howland • Oct. 4, 2018 -
Brandless bringing pop-up to NYC
A physical location, even a temporary one, is an opportunity for the e-retailer to connect with customers and test concepts in a way it can't do online.
By Daphne Howland • Oct. 4, 2018 -
Justice launches entertainment arm
The most successful brand in Ascena Retail Group is taking full advantage of its strong loyalty from young shoppers and their parents.
By Daphne Howland • Oct. 3, 2018 -
Ross to settle $4.9M lawsuit over 'deceptive' price tags
It's getting harder for off-price retailers to stock big name brands, making "compare to" pricing fraught.
By Daphne Howland • Oct. 3, 2018 -
Courtesy of Birkenstock
Birkenstock opens first US store in NYC's SoHo
The new store demonstrates the enduring appeal of New York's historic shopping district in particular and of brick-and-mortar locations in general.
By Daphne Howland • Oct. 2, 2018
Previous
