Marketing: Page 135
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Column
Retail Therapy: Toys R Us evicts Geoffrey the Giraffe
The giraffe was last spotted by a depressing line of empty shelves, waving goodbye before the toy store closed its doors for good.
By Cara Salpini • July 6, 2018 -
Amazon reportedly working on a Toys R Us-like holiday catalog
The e-commerce giant is hardly alone in seizing opportunity in the wake of the toy retailer's demise, but it's in a particularly good position for it.
By Daphne Howland • July 6, 2018 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Amazon unboxing 'unforgettable events' in Prime Day stunt
Prime Day 2018 will last 36 hours — more time than ever for the company to corral more shoppers into its Prime ecosystem.
By Daphne Howland • July 5, 2018 -
Shopify adds Shopgate as m-commerce platform for merchants
The partnership lets merchants more easily develop a mobile app with digital wallets, code scanners and push notifications.
By Robert Williams • July 5, 2018 -
Prime Day officially starts July 16
The event is a bit later and longer than previously — a full 36 hours this year — and includes deals at Whole Foods for the first time.
By Daphne Howland • July 3, 2018 -
Walmart, P&G see their ads pulled under Facebook's new political labeling policy
P&G's ad mentioned LGBTQ pride and its "commitment to inclusion," while Facebook reversed its decision on Walmart's ad for "bringing jobs back" to America.
By Erica Sweeney • July 2, 2018 -
Study: Global chatbot market to grow 24.4% in next 4 years
Still, the lack of awareness and standardization are major impediments to mainstream traction.
By Robert Williams • July 2, 2018 -
Adidas goes offline for influencer campaign
The sportswear brand targeted popular influencers by personalizing billboards and the sides of buildings in New York and Los Angeles.
By Daphne Howland • July 2, 2018 -
Snapchat expands commerce to influencers, partners with Kylie Jenner
This comes after a tweet from the reality TV star in February caused Snap's stock to drop $1.3 billion.
By Robert Williams • July 2, 2018 -
Nordstrom downgraded on margin, Rack pressures
The note from Cowen analysts Monday, noting short-term concerns about investments and slow sales, is a perfect example of why the Nordstrom family wanted to take the retailer private.
By Daphne Howland • July 2, 2018 -
Amazon, Alibaba drive retail's brand growth
A sprawling study by BrandZ found that retail brands globally rose 35% in brand value, with e-commerce giants posting huge gains.
By Daphne Howland • June 29, 2018 -
Column
Retail Therapy: Nordstrom's baking ambitions come to light
With baguettes and croissants that glow like an oven light, it seems the department store took French inspiration for its latest lamp line.
By Cara Salpini • June 29, 2018 -
Pier 1 digs into turnaround plan as sales fall 9.2%
The home goods retailer is working to improve its branding, stores, digital operations and supply chain — exactly what Pier 1 needs to do to catch up.
By Ben Unglesbee • June 28, 2018 -
Amazon launches back-to-school shopping pages
The online giant is one of the first retailers out of the gate this year in what is already shaping up to be a competitive back-to-school season.
By Daphne Howland • June 28, 2018 -
What b8ta has figured out about retail
The startup says it's unearthed a new purpose for brick and mortar. Its Macy's partnership provides a chance to scale but could test the limits of the concept.
By Daphne Howland • June 28, 2018 -
EMarketer: Mobile makes up 70% of retailers’ digital ad spend
The industry's investment in mobile ads is expected to rise 23.6% this year to $16.33 billion.
By Robert Williams • June 27, 2018 -
Column
Reporter's Notebook: A quest for experiential retail
Retail Dive's Cara Salpini spent three days wandering the streets of Manhattan, exploring some of the freshest store concepts in the city — and what makes them tick.
By Cara Salpini • June 27, 2018 -
Shopping via voice gains momentum
A new report found 26% of smart speaker users have purchased by voice command, and 16% make monthly purchases using the technology.
By Dan Alaimo • June 27, 2018 -
Nordstrom taps comedians in Anniversary Sale push
The once-a-year midsummer tradition is all-important to loyal shoppers and more critically, to the department store's second quarter.
By Daphne Howland • June 26, 2018 -
REI deepens investment to 'rewild' 5 American cities
The outdoor retailer has donated $1.6 million since 2015 to expand and develop water paddling, hiking and cycling in nature near urban areas.
By Daphne Howland • June 25, 2018 -
Target doubles down on 'run and done' messaging
In a marketing campaign, the mass merchant is emphasizing how its delivery and pickup services are helping it to become "America’s easiest place to shop."
By Daphne Howland • June 25, 2018 -
Nike brings 'Just Do It' campaign to life with LA training pop-up
The site, which was opened to mark the 30th anniversary of Nike's "Just Do It" campaign, invites Nike Plus members and users of its Nike Training Club app to train at the two-month pop-up.
By Daphne Howland • June 22, 2018 -
Column
Retail Therapy: Want to spend $300? #MeToo
The feminist movement has garnered a lot of attention in the past few months, so naturally someone made it into an overpriced fashion statement.
By Cara Salpini • June 22, 2018 -
Deep Dive
22 experiential stores NYC has to offer
Whether you're in town for pleasure or business, make time to peek inside these concept and flagship stores.
By Corinne Ruff , Cara Salpini • June 21, 2018 -
FabFitFun, Pinterest launch top trends box
The boxes feature items from the social media site's "Pinterest 100" list of most trendy items, for a partnership that aligns "perfectly."
By Daphne Howland • June 21, 2018