Marketing: Page 135


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    Retrieved from Starbucks on July 11, 2019
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    Column

    Retail Therapy: Starbucks serves a double shot of absurdity

    The coffee chain this week rolled out the "Tie-Dye Frappuccino," because apparently it loves Instagram way more than its baristas.

    By July 12, 2019
  • External shot of a Williams Sonoma store.
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    The image by Mike Mozart is licensed under CC BY 2.0
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    Williams Sonoma brand chief stepping down

    The leadership change comes after recent spats of slow and negative sales growth at the kitchenware and home goods brand. 

    By July 11, 2019
  • Trendline

    Top 5 stories from Retail Dive

    From Target’s path forward under a new CEO to the retailers most vulnerable to bankruptcy, here’s a look at the stories shaping the industry.

    By Retail Dive staff
  • Pinterest debuts fresh video tools for creators, brands

    The company also added analytics tools to give brands data on lifetime views and insights into video performance.

    By Robert Williams • July 11, 2019
  • Macy's Story goes outside with Dick's Sporting Goods

    The department store partnered with the national sporting goods chain and Miracle-Gro for its latest experiential concept. 

    By July 10, 2019
  • Lady Gaga to debut beauty line on Prime Day

    Pre-orders for Haus Laboratories begin July 15, and the brand will be sold exclusively through Amazon, the celebrity told Business of Fashion.

    By July 10, 2019
  • Cotton Inc. debuts Amazon store curated by celebrity stylist

    Featuring brands like American Apparel, J. Crew and Adidas, the Hamptons-inspired collection was put together by eight social media influencers.

    By Dianna Christe • July 10, 2019
  • Levi's sales up 5% as DTC business posts double-digit growth

    Sales are on the rise across the denim brand's business, and it plans to expand into new categories and markets while using technology to boost profits. 

    By July 10, 2019
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    Zackary Drucker for The Gender Spectrum Collection
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    Opinion

    An inclusive customer experience for non-binary people is necessary

    The total spending power of the global LGBTQ+ community is akin to the GDP of the fourth-largest country in the world, writes A.T. Kearney's Bachul Koul.

    By Bachul Koul • July 10, 2019
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    Retrieved from Burger King on May 02, 2019
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    Deep Dive

    The year of 'woke-washing': How tone-deaf activism risks eroding brands

    Experts warn an uptick in socially and politically aware advertising can read more as chasing headlines than meeting real consumer demands, and it could degrade trust in the industry.

    By Peter Adams • July 9, 2019
  • Deep Dive

    From social commerce to TikTok: The 9 most successful mobile campaigns of 2019

    Mobile marketers were full of surprises in the first half of the year with efforts that scanned, scorched and sliced their way to success.

    By Chantal Tode , Natalie Black (Koltun) , Chris Kelly , Kira Barrett • July 9, 2019
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    Retrieved from Ebay on July 09, 2019
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    EBay announces summer outlet store

    The marketplace promises 70% off major brands to coincide with competitor Amazon's Prime Day sales.

    By Lisa Rowan • July 9, 2019
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    Retrieved from Nike on July 08, 2019
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    Nike scores with Women's World Cup ad, sales

    The U.S. Women's National Team home jersey is now the highest selling soccer jersey, men's or women's, the retailer has ever sold online.

    By July 8, 2019
  • Twitch readies 2-day live shopping show for Amazon Prime Day

    Leading up to the event, the platform is hosting two gaming tournaments in Las Vegas and London.

    By Robert Williams • July 1, 2019
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    Gartner L2
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    Retailer loyalty programs ramp up experiential benefits

    A new Gartner L2 report reveals that while most programs offer monetary rewards, driving emotional loyalty can build brand affinity.

    By Lisa Rowan • July 1, 2019
  • Sally Beauty launches app to showcase loyalty rewards

    The app's official launch comes as Amazon announced plans to enter the market for professional beauty products.

    By Robert Williams • June 28, 2019
  • Column

    Retail Therapy: This Heron Preston line goes straight to the dogs

    The designer teamed up with Very Important Puppies to release a NASA-inspired line designed for pets.

    By June 28, 2019
  • Instagram to place ads within Explore

    Analysts forecast the new advertising inventory could generate $1.2 billion in revenue for the platform by 2021.

    By Robert Williams • June 27, 2019
  • Kim Kardashian to change the name of shapewear brand

    The celebrity decided to drop the original name of her product line, Kimono, after igniting backlash on social media.

    By Updated July 2, 2019
  • Target unveils tween girl private label

    The mass merchant's ongoing development of its own brands across categories should help protect its prices if tariffs drive up costs, analysts say.

    By June 26, 2019
  • Wayfair workers plan walkout over migrant camp sales

    The e-commerce furniture retailer is under fire for allegedly filling orders from border facilities, and experts say it's a brand crisis.

    By June 26, 2019
  • Walmart hit with trademark suit by airline over Jetblack name

    JetBlue has taken issue with the name of the retail giant's urban concierge membership as it expands offerings to include travel-based services.

    By June 26, 2019
  • Amazon Prime Day announced for July 15-16

    Last year's snafus might not be forgotten, but most shoppers are likely too keen on the deals to stay away, and they have 48 hours to find them.

    By June 25, 2019
  • Study: Amazon's ad revenues to grow 470% by 2023

    Machine learning will help marketers deliver highly targeted advertisements, driving annual growth by 15% over the next five years.

    By Barry Levine • June 25, 2019
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    Photo by Erik Brolin on Unsplash
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    4 grocers that are turning stores into destinations

    E-commerce sales may be growing, but the store is still the core asset for many retailers. Here's how a few are making their locations into more than just a weekly shop.

    By Krishna Thakker • June 24, 2019
  • Uniqlo launches TikTok’s 1st multimarket brand campaign

    Participants that post videos of themselves wearing the retailer's clothing could appear on store screens and on social media.

    By Robert Williams • June 24, 2019