Marketing: Page 134
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Glossier to transform NYC showroom into 1st flagship
The startup beauty brand is planning to open "two shoppable floors" in SoHo this week, following in the footsteps of other digitally native brands.
By Cara Salpini • Nov. 6, 2018 -
Deep Dive
Why catalogs still have a hold on holiday marketing
Many retailers have turned into fourth-quarter catalogers to cash in on the season's sentimentality, while shoppers are crossing "irrelevant email marketing" off their lists this year.
By Cara Salpini • Nov. 2, 2018 -
Trendline
Digital innovation and technology trends in retail
Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.
By Retail Dive staff -
Column
Retail Therapy: For these jeans, third time is definitely not the charm
"The more the merrier" shouldn't apply to waistbands, especially when it means layering blue jeans under acid-wash blue jeans under white jeans.
By Cara Salpini • Nov. 2, 2018 -
Column
Comic Dive: Night of the Living Brand
It's scary for brands as consumer preferences and technology evolve. Some may make it out alive but others will live on only in memory.
By John Hazard and Lisa Burdige • Oct. 31, 2018 -
American Apparel relaunches online in Canada
The brand has no plans for stores, and doesn't seem to have much of a plan to move past controversial founder Dov Charney's vibe, either.
By Daphne Howland • Oct. 31, 2018 -
Banana Republic to open Cos Bar beauty shop-in-shop
The luxury cosmetics retailer is about one-third its usual size and is staffed by Cos Bar employees, according to a Women's Wear Daily report.
By Cara Salpini • Updated Oct. 30, 2018 -
The Property Bros launch their own marketplace
"Casaza" is a content-heavy, curated marketplace that deepens the Scott twins' push into retail after a recent tie-up with Kohl's.
By Daphne Howland • Oct. 29, 2018 -
Monetate, Bazaarvoice aim to turn holiday shoppers into year-round customers
The personalization platform will use Bazaarvoice’s shopper profiles to help brands create product recommendations post-holiday.
By Daphne Howland • Oct. 29, 2018 -
Levi’s, Disney test Snapchat social commerce
Shoppers at the jean maker's store in Orlando can "try on" a limited-edition Mickey Mouse hat using an AR lens and order through the image-messaging app.
By Robert Williams • Oct. 29, 2018 -
Deep Dive
What Gen Z wants for Christmas
It's a long list — and one that includes not just online and mobile shopping, but also in-store experiences and the ability to engage meaningfully with retailers on social.
By Cara Salpini • Oct. 26, 2018 -
Column
Retail Therapy: Target is dreaming of a cheesy Christmas
For some people, the holidays means pine trees and string lights, but at Target, it means cheese advent calendars — because how can you be merry if there's no dairy?
By Cara Salpini • Oct. 26, 2018 -
5 top women transforming retail
From Sephora to Away, these female executives are spurring the industry to higher levels of innovation and performance.
By Kaarin Moore • Oct. 25, 2018 -
Burberry, Target settle trademark dispute
The mass merchant's practice of partnering with luxury brands for special collections made it all the more confusing for consumers, Burberry argued in U.S. federal court.
By Daphne Howland • Oct. 24, 2018 -
Sally Beauty debuts new loyalty program
The beauty retailer joins several others with a revamped rewards program that gives its biggest spenders extra benefits.
By Daphne Howland • Oct. 24, 2018 -
Deep Dive
Outdoor retailers put down roots in used goods
The North Face Renewed is one of the most recent refurbished goods programs to try to make new life out of used products, but the secondary market is taking off — and not just outdoors.
By Cara Salpini • Oct. 24, 2018 -
REI's 4th #OptOutside includes $1M for research
The outdoor retailer is partnering with the University of Washington to launch a center dedicated to researching how time spent in the outdoors impacts health.
By Cara Salpini • Oct. 23, 2018 -
Teens increasingly turning to Lululemon, Adidas
Nike is falling in teenagers' estimation, losing 3% mindshare, while Vans and even Crocs are grabbing their attention, according to a Piper Jaffray study.
By Daphne Howland • Oct. 23, 2018 -
Foot Locker, Nike jump-start NBA season with House of Hoops pop-up
The House of Hoops brand, a partnership between the retailers, has opened a pop-up to coincide with the LA Lakers' LeBron James debut.
By Dan Alaimo • Oct. 22, 2018 -
Deep Dive
A 2018 holiday marketing guide to data-driven campaigns
Digital ad experts offer ways to improve traditional retargeting with personalization based on AI and other technologies.
By Shane Schick • Oct. 19, 2018 -
Deep Dive
Retailers dreaming of a green Christmas without Toys R Us
Everyone in retail, it seems, is playing in the toy game this year after the country's biggest toy store liquidated. But will there really be any surprises about who wins?
By Ben Unglesbee • Oct. 19, 2018 -
WeWork, Rent the Runway partner in 6 US cities
The partnership highlights how the coworking company is increasingly moving into retail as well as how the digitally native brand is expanding its brick-and-mortar presence.
By Daphne Howland , Corinne Ruff • Oct. 19, 2018 -
Half who sign up for store cards wish they hadn't
Store cards aim to boost loyalty, but steep interest rates and draconian fine print are leading to regret instead, according to CompareCards.com.
By Daphne Howland • Oct. 19, 2018 -
Column
Retail Therapy: Balenciaga's generous, charity-giving $850 fanny pack
The 90s accessory might have the World Food Programme's logo on the front, but the majority of that cash is going back into Balenciaga's overpriced wallet.
By Cara Salpini • Oct. 19, 2018 -
Amazon reportedly manipulates reviews for its own products
Marketplace merchants and reviews watchdogs allege Amazon's quickly growing stable of private-label goods has an unfair advantage through access to a program that distributes free products.
By Erica Sweeney • Oct. 19, 2018 -
Barneys rebrands, expands home and kids offering
The upscale department store's home and kids decor section is now "Barneys Home and Kids."
By Daphne Howland • Oct. 17, 2018