Marketing: Page 133


  • Lost Toys R Us shoppers are going to American Girl, Kmart

    Retail chains have made assertive moves in merchandising and marketing to grab share left by the toy giant's demise.

    By Nov. 27, 2018
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    Allbirds
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    Deep Dive

    10 digitally native brands to watch

    Direct-to-consumer businesses like Casper, Away and Glossier are banking on social media connections, nimble supply chains and cheaper prices to disrupt retail — and they're scaling quickly.

    By Nov. 27, 2018
  • Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
  • Retailers to see 75% increase in social media during the holidays

    The last two months of the year represent a huge spike in social media messages for retailers, making the busiest time of the year a little busier.

    By Nov. 21, 2018
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    Fabric Media for DSW
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    DSW cashes in on AR 'smile meter' for Black Friday

    A full-screen ad asks mobile users to smile at their smartphone camera to measure their happy expressions and earn a discount.

    By Robert Williams • Nov. 21, 2018
  • Sponsored by RMIT

    Retail marketing: The digital transformation

    Technology can now help you understand what a customer wants before they know it themselves.

    Nov. 21, 2018
  • 3 trends that bring holiday video marketing into focus

    Marketers will take several of the biggest video trends to the next level as the holiday shopping season kicks into high gear and digital video consumption continues to grow.

    By Dianna Christe • Nov. 20, 2018
  • Deep Dive

    Will marketers make Gen Z's naughty or nice list?

    Gen Z defies easy categorization but that's unlikely to deter brands and retailers from trying to engage these influential consumers during the crucial shopping season.

    By Jacqueline Renfrow • Nov. 20, 2018
  • Glossier flagship in SoHo
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    Cara Salpini/Retail Dive
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    Column

    Reporter's Notebook: Is Glossier's flagship the Oz of beauty?

    Overwhelming in more ways than one, the flagship toes the line between wondrous and somewhat ridiculous — and everyone wants to Instagram it.

    By Nov. 20, 2018
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    Retrieved from Amazon on October 29, 2018
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    Deep Dive

    6 Amazon private labels to watch

    When it comes to its own brands, Amazon has some key advantages: resources, search dominance, market share and a whole lot of data. 

    By Nov. 20, 2018
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    Retrieved from Target on October 08, 2018
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    Deep Dive

    8 Target private label brands that launched this year

    The success of the company's Cat & Jack children's brand in 2016 has sparked a slew of proprietary brands that are helping the mass merchant differentiate.

    By Nov. 20, 2018
  • Macy's, Lowe's, Kohl's shake up holiday shopping with Pinterest's Gift Globe

    Etsy and Brit + Co also partnered with Pinterest to create a Gift Finder, a virtual gift tag to help shoppers find the perfect gifts.

    By Erica Sweeney • Nov. 16, 2018
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    Retrieved from Neiman Marcus on November 15, 2018
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    Column

    Retail Therapy: Neiman Marcus harvests Thanksgiving shoppers for cash

    If impressing guests with food that says both "delicious" and "expensive" is something you crave this Thanksgiving, Neiman Marcus has you covered.

    By , Nov. 16, 2018
  • Instagram courts holiday shoppers with 3 fresh features

    The social networking company added a function that lets users save items to buy later, similar to pinning them on Pinterest.

    By Robert Williams • Nov. 16, 2018
  • A Macy's building with the word "Believe" written on it in bright lights.
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    Cara Salpini/Retail Dive
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    What New York's latest crop of stores says about holiday trends

    From Glossier's first flagship to The Market @ Macy's, new retail concepts say a lot about what's happening in the industry as a whole.

    By Nov. 16, 2018
  • Nike House of Innovation New York storefront
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    Courtesy of Nike
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    Inside Nike's new House of Innovation flagship

    From customizable sneakers and apparel to a localized Speedshop for New York customers, the flagship does just about everything — including mobile.

    By Nov. 15, 2018
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    Retrieved from Ebay on August 01, 2014
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    EBay unveils toy book in print and online

    The e-commerce player is looking to its marketplace to tout rare and retro toys as well as up-to-the-minute ones.

    By Nov. 15, 2018
  • How Amazon's NYC HQ might hurt the city's already-struggling ad industry

    The tech giant is establishing a sizable new hub near the heart of the marketing and advertising industries at a time when its own ad business is blowing up. History shows it can be both a powerful partner and a considerable disruptor. 

    By Peter Adams • Nov. 14, 2018
  • Many shoppers say marketing emails aren't effective on mobile

    Promotional emails may not be designed for an era in which 70% of consumers are using smartphones to view them, according to a new survey.

    By Nov. 14, 2018
  • JD.com racks up $23B during Singles Day

    Self-created sales events are huge successes for Alibaba and Amazon, but others like JD.com, Target and Walmart also tag along for big gains.

    By Nov. 13, 2018
  • Nike headquarters
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    Courtesy of Nike
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    Sports retailers struggle with systemic culture problems

    Allegations against several companies — including Nike, Under Armour and Adidas — raise questions about the root causes of a spate of recent claims.

    By Nov. 13, 2018
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    NeWants
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    Bluefly, NeWants team up on gamified shopping platform

    Tech, home and lifestyle products are discounted through socially-driven flash sales. 

    By Nov. 12, 2018
  • Column

    Retail Therapy: Frontgate's $5K deer in the holiday headlights

    If being stared down by a family of animated deer is on your Christmas list, Frontgate should be too.

    By Nov. 9, 2018
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    Retrieved from Amazon on November 08, 2018
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    Amazon mails out 1st toy catalog

    A Holiday of Play, the e-tailer's catalog, joins many others in the toy category, a market with considerable space in the absence of Toys R Us.

    By Nov. 8, 2018
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    Peter Lewicki
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    Opinion

    To thine own selves be true: You have more customers than you think

    Understanding shoppers' specific roles will better position you to give them what they need, writes Michael Solomon, a professor of marketing at Saint Joseph's University.

    By Michael Solomon • Nov. 7, 2018
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    Macy's
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    Macy's, Facebook debut holiday pop-up shops

    The social media giant will host 100 brands, many of them online pure-plays, at The Market @ Macy's. 

    By Nov. 6, 2018