Marketing: Page 133
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Lost Toys R Us shoppers are going to American Girl, Kmart
Retail chains have made assertive moves in merchandising and marketing to grab share left by the toy giant's demise.
By Daphne Howland • Nov. 27, 2018 -
Deep Dive
10 digitally native brands to watch
Direct-to-consumer businesses like Casper, Away and Glossier are banking on social media connections, nimble supply chains and cheaper prices to disrupt retail — and they're scaling quickly.
By Corinne Ruff • Nov. 27, 2018 -
Trendline
Digital innovation and technology trends in retail
Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.
By Retail Dive staff -
Retailers to see 75% increase in social media during the holidays
The last two months of the year represent a huge spike in social media messages for retailers, making the busiest time of the year a little busier.
By Dan O'Shea • Nov. 21, 2018 -
DSW cashes in on AR 'smile meter' for Black Friday
A full-screen ad asks mobile users to smile at their smartphone camera to measure their happy expressions and earn a discount.
By Robert Williams • Nov. 21, 2018 -
Sponsored by RMIT
Retail marketing: The digital transformation
Technology can now help you understand what a customer wants before they know it themselves.
Nov. 21, 2018 -
3 trends that bring holiday video marketing into focus
Marketers will take several of the biggest video trends to the next level as the holiday shopping season kicks into high gear and digital video consumption continues to grow.
By Dianna Christe • Nov. 20, 2018 -
Deep Dive
Will marketers make Gen Z's naughty or nice list?
Gen Z defies easy categorization but that's unlikely to deter brands and retailers from trying to engage these influential consumers during the crucial shopping season.
By Jacqueline Renfrow • Nov. 20, 2018 -
Column
Reporter's Notebook: Is Glossier's flagship the Oz of beauty?
Overwhelming in more ways than one, the flagship toes the line between wondrous and somewhat ridiculous — and everyone wants to Instagram it.
By Cara Salpini • Nov. 20, 2018 -
Retrieved from Amazon on October 29, 2018Deep Dive
6 Amazon private labels to watch
When it comes to its own brands, Amazon has some key advantages: resources, search dominance, market share and a whole lot of data.
By Ben Unglesbee • Nov. 20, 2018 -
Retrieved from Target on October 08, 2018Deep Dive
8 Target private label brands that launched this year
The success of the company's Cat & Jack children's brand in 2016 has sparked a slew of proprietary brands that are helping the mass merchant differentiate.
By Corinne Ruff • Nov. 20, 2018 -
Macy's, Lowe's, Kohl's shake up holiday shopping with Pinterest's Gift Globe
Etsy and Brit + Co also partnered with Pinterest to create a Gift Finder, a virtual gift tag to help shoppers find the perfect gifts.
By Erica Sweeney • Nov. 16, 2018 -
Retrieved from Neiman Marcus on November 15, 2018Column
Retail Therapy: Neiman Marcus harvests Thanksgiving shoppers for cash
If impressing guests with food that says both "delicious" and "expensive" is something you crave this Thanksgiving, Neiman Marcus has you covered.
By Cara Salpini , Caroline Jansen • Nov. 16, 2018 -
Instagram courts holiday shoppers with 3 fresh features
The social networking company added a function that lets users save items to buy later, similar to pinning them on Pinterest.
By Robert Williams • Nov. 16, 2018 -
What New York's latest crop of stores says about holiday trends
From Glossier's first flagship to The Market @ Macy's, new retail concepts say a lot about what's happening in the industry as a whole.
By Cara Salpini • Nov. 16, 2018 -
Inside Nike's new House of Innovation flagship
From customizable sneakers and apparel to a localized Speedshop for New York customers, the flagship does just about everything — including mobile.
By Cara Salpini • Nov. 15, 2018 -
Retrieved from Ebay on August 01, 2014
EBay unveils toy book in print and online
The e-commerce player is looking to its marketplace to tout rare and retro toys as well as up-to-the-minute ones.
By Daphne Howland • Nov. 15, 2018 -
How Amazon's NYC HQ might hurt the city's already-struggling ad industry
The tech giant is establishing a sizable new hub near the heart of the marketing and advertising industries at a time when its own ad business is blowing up. History shows it can be both a powerful partner and a considerable disruptor.
By Peter Adams • Nov. 14, 2018 -
Many shoppers say marketing emails aren't effective on mobile
Promotional emails may not be designed for an era in which 70% of consumers are using smartphones to view them, according to a new survey.
By Dan O'Shea • Nov. 14, 2018 -
JD.com racks up $23B during Singles Day
Self-created sales events are huge successes for Alibaba and Amazon, but others like JD.com, Target and Walmart also tag along for big gains.
By Dan Alaimo • Nov. 13, 2018 -
Sports retailers struggle with systemic culture problems
Allegations against several companies — including Nike, Under Armour and Adidas — raise questions about the root causes of a spate of recent claims.
By Cara Salpini • Nov. 13, 2018 -
Bluefly, NeWants team up on gamified shopping platform
Tech, home and lifestyle products are discounted through socially-driven flash sales.
By Dan O'Shea • Nov. 12, 2018 -
Column
Retail Therapy: Frontgate's $5K deer in the holiday headlights
If being stared down by a family of animated deer is on your Christmas list, Frontgate should be too.
By Cara Salpini • Nov. 9, 2018 -
Retrieved from Amazon on November 08, 2018
Amazon mails out 1st toy catalog
A Holiday of Play, the e-tailer's catalog, joins many others in the toy category, a market with considerable space in the absence of Toys R Us.
By Daphne Howland • Nov. 8, 2018 -
Opinion
To thine own selves be true: You have more customers than you think
Understanding shoppers' specific roles will better position you to give them what they need, writes Michael Solomon, a professor of marketing at Saint Joseph's University.
By Michael Solomon • Nov. 7, 2018 -
Macy's, Facebook debut holiday pop-up shops
The social media giant will host 100 brands, many of them online pure-plays, at The Market @ Macy's.
By Daphne Howland • Nov. 6, 2018