Marketing: Page 132
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Ulta's e-commerce growth spurt isn't over
The beauty retailer's digital sales surged 37.9% in the quarter and the company is winning over "significant market share," according to CEO Mary Dillon.
By Cara Salpini • Aug. 31, 2018 -
Column
Retail Therapy: Dyson's $500 hair dryer will blow your money away
To be fair, the hair dryer does have real gold on it. But so do Notre Dame's football helmets — and they don't pay $500 for those.
By Cara Salpini • Aug. 31, 2018 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
PetSmart fetches new loyalty program
The retailer joins several others this year in revamping rewards in order to keep its best customers close, something it needs badly in a competitive market.
By Daphne Howland • Aug. 31, 2018 -
Adidas sells out of prereleased sneaker on Snapchat
The athletic brand's sneaker drop follows a similarly successful promotion by Nike.
By Robert Williams • Aug. 30, 2018 -
Black Diamond demands Walmart remove gear from website
The premium outdoor gear brand sent Walmart a letter requesting the discounter cease sales of its products and use of its images on the just-launched Moosejaw site.
By Daphne Howland • Aug. 30, 2018 -
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Aug. 30, 2018 -
CVS expands Glamsquad beauty partnership to 50 stores
The concept will be launching in key markets including New York City, Los Angeles, Miami and Boston.
By Cara Salpini • Updated Oct. 22, 2019 -
Column
Retail Therapy: Asos bares all with men's crop top
The appropriate way to wear this look is apparently with a pair of dark pants and a facial expression that brooks no argument.
By Cara Salpini • Aug. 24, 2018 -
REI doubles down on used gear sales
The outdoor gear retailer is expanding its commitment to the resale revolution, which has exploded in recent years thanks to e-commerce.
By Daphne Howland • Aug. 23, 2018 -
Lands' End takes to the road in latest campaign
The apparel retailer has tried to extricate itself from Sears' shadow in recent years, and this solo campaign pulls on the popularity of older favorites to win back customers.
By Cara Salpini • Aug. 23, 2018 -
Nike’s mobile strategy dominates other athletics retailers
According to a report by Gartner L2, three of Nike's apps have over 300,000 downloads each, and the company has outperformed others in the activewear space.
By Dan Alaimo • Aug. 22, 2018 -
L'Occitane's new NYC flagship boasts experience-rich concept
The retailer is revamping stores with a focus on customer engagement as it faces increased competition in the red-hot beauty market.
By Daphne Howland • Aug. 21, 2018 -
True Religion taps Bella Hadid for brand revamp
The denim brand exited bankruptcy in an orderly fashion last year and is poised to capture the more stylized end of the market, as well as younger consumers.
By Daphne Howland • Aug. 21, 2018 -
REI names first VP of commerce and experiences
Outdoor recreation is a segment where retail experience matters almost as much as marketing.
By Dan Alaimo • Aug. 21, 2018 -
DKNY partners with Meitu on AR fragrance campaign
The promotion, which runs for two weeks in each target country throughout the Asia-Pacific region, includes a branded filter for the BeautyPlus app.
By Robert Williams • Aug. 20, 2018 -
Gap taps activists, artists for inclusive ad campaign
The company hasn't made many waves with its fashion for years, but this summer's campaign featuring young advocates and artists is getting noticed.
By Daphne Howland • Aug. 20, 2018 -
Column
Retail Therapy: Balenciaga and the $250 key to nowhere
It takes a certain amount of talent to consistently produce this many useless accessories and still charge hundreds of dollars for them.
By Cara Salpini • Aug. 17, 2018 -
Transparency on social media is more important than ever
A new report from Sprout Social also found that a lack of transparency could lead 86% of respondents to purchase from a competitor.
By Erica Sweeney • Aug. 17, 2018 -
Neutrogena, Sonos beta test use of video in Amazon search campaigns
Currently only available on iOS devices, the ads are shown below the fold in search results.
By Robert Williams • Aug. 16, 2018 -
Study: Amazon’s share of smart speaker shipments fell to 41% from 76% last year
During Q2, Google boosted its share of smart speaker shipments to 28% from 16% during the same period a year ago, Strategy Analytics found.
By Robert Williams • Aug. 15, 2018 -
Walmart taps Ellen DeGeneres for new fashion line
The collections from EV1, which stands for "everyone," is meant to be both inclusive and adorable, the talk show host said.
By Daphne Howland • Aug. 15, 2018 -
Deep Dive
Why a lawsuit against Nike could change everything — or nothing
The athletics retailer has been in the spotlight since March for sexual misconduct allegations, but having a strong brand could protect it from any lasting damage.
By Cara Salpini • Aug. 15, 2018 -
Sephora's loyalty revamp aims to keep members blushing
Changes to the beauty retailer's popular loyalty program include more points for higher-tiered members and expanded rewards items.
By Cara Salpini • Aug. 14, 2018 -
Most shoppers abandon their purchase if checkout is too hard
A recent study by Splitit found that over 87% of online customers are willing to drop their cart if it's too difficult to purchase, and 55% would never return.
By Jacqueline Renfrow • Aug. 13, 2018 -
Deep Dive
10 Amazon myths examined
The e-commerce giant has a reputation as the retail bogeyman, but which tales are true and which ones are exaggerated?
By Corinne Ruff , Ben Unglesbee , Laura Heller , Cara Salpini • Updated Aug. 15, 2018