It's been another weird week in retail. Heron Preston unveiled a new streetwear collection for dogs, eBay threw all the shade at Amazon's annual sales day and Lids found itself an unusual co-owner.
This, and more, in this week's retail therapy.
How to turn your dog into a hypebeast
If you've ever had the problem where your outfit is on point and you're feeling like a million bucks, but then you look down and your pooch looks more peasant-like than polished, you're probably part of a very small minority. But that's OK because Heron Preston is here to cater to that minority.
The designer recently teamed up with dogwear site Very Important Puppies (VIP) to release a line of NASA-inspired streetwear for pets. Welcome to 2019, guys, where there are disappointing products everywhere we turn.
Preston previously unveiled a NASA spacesuit-inspired collection for humans for FW19, and now through VIP, consumers can extend the look to their furry best friends as well. If you're thinking, "Why did a designer, who just made their runway debut, make a collection for dogs?" We're with you, but our guesses are that his girlfriend, Sabrina, who founded VIP with her sister, had a little something to do with it.
The collection includes everything from a doggie poop bag holder for nearly $25 to a windbreaker priced at just over $300. The website markets it for dogs, but if you're anything like Ilana from "Broad City," we think humans could definitely rock the line as well.
Is dog streetwear necessary? No. Are consumers going to buy it anyway because we're all trash? Absolutely.
EBay's bid to take down Prime Day
Few things bring us more joy than when retailers blatantly throw shade at one another, so when we saw eBay's response to Amazon's Prime Day announcement, we had to share it.
The online marketplace announced it will host a "Crash Sale" on July 15, the same day Prime Day is scheduled this year. And wait, it gets better. Because eBay knows customers likely haven't forgotten about the big Amazon site outage on its sales holiday last year, the company is banking on another crash to fuel its own sales.
If Amazon's site goes down on Prime Day this year, eBay will drop even more deals on its own site.
We know it might be wrong, but we can't help but encourage this behavior. This level of pettiness is something we aspire to reach.
I think I met all the Amazon Error Page Dogs #amazon #AmazonStrike #amazonfail #PrimeDay #PrimeDay2018 #primedayfail #amzn #AmazonPrimeDay2018 #AmazonPrime #AmazonPrimeDaySale #AmazonPrimeDayLiveNow pic.twitter.com/EXja764wVWJuly 16, 2018
Meek Mill tries on a new hat: corporate business owner
Meek Mill, known for his rap career as well as his work in social justice reform, can add another hat to his repertoire: corporate business owner. According to a Business Insider interview, the rapper made an investment in hat company Lids, now making him a co-owner of the company.
"I've been shopping at Lids my whole life, wearing hats, fitteds ...So, it was something I ain't have to think twice about and always believed in." - @MeekMill, new co-owner of @lids.— LIDS (@lids) June 26, 2019
Welcome to the team ???? https://t.co/5BnlLw21mi pic.twitter.com/SmOQChQIXK
The move was apparently encouraged by his friend Michael Rubin who also happens to be the executive chairman of sports retailer Fanatics. Through the agreement, Meek Mill will also lead Lids' creative strategy, and plans to release a limited-edition line of hats at the retailer in August, per the Business Insider report.
While the idea of a rapper owning a corporate business is a bit uncommon, the move could resonate well with consumers.
Meek Mill has previously teamed up with Puma to release a shoe that brought awareness to social justice reform. If he uses Lids as a platform to further elevate his message, it could fuel sales during a time when cause-based marketing is becoming increasingly popular.
When plant-based alternatives are clouding the scene, Arby's sticks to what it knows
The marketing strategies of fast-food companies appear to be a game of throwing absurd ideas at a wall and seeing what sticks.
White Castle, the restaurant known for its two-bite burgers, is now testing out a new name for itself: jeweler. In a giveaway contest to promote its "chicken rings," the fast-food company from now until Aug. 31 is offering customers the opportunity to win several prizes inspired by the menu item. Among the prizes are limited-edition chicken ring earrings — which look exactly like what they sound like, a ring of chicken with a needle shoved into it — and a $5,000 diamond ring. Just when we thought the $400,000 ring from Costco was the weirdest thing we saw in the diamond industry this year.
But White Castle couldn't have all the fun this week. Amid the plant-based alternatives cropping up everywhere we turn lately, Arby's finally said enough is enough.
In a move to stand out from the crowd, Arby's decided to stick with what it knows best: meat.
Arby's on Wednesday announced it is "creating an entirely new food category: 'Meat Vegetables,' or 'Megetables™.'" The first product it plans to unveil is the "Marrot," a meat-based carrot alternative.
Vegan Twitter is shook. https://t.co/rOGUyv13cm— Bae Grylls, Tumblr Bisexual (@TheAuracl3) June 26, 2019