Pacsun debuted a limited-edition fashion and beauty collaboration centered around self-expression with Ulta Beauty, according to a Monday press release.
The collaboration includes two curated beauty essentials kits featuring brands such as Drunk Elephant, NYX Professional Makeup, Fenty Beauty and more. The partnership also features an exclusive hoodie with the expression “Who's Gonna Stop Us?” on the product.
The collection launches Tuesday at Pacsun's SoHo store before expanding to over 100 Pacsun locations and online on Aug. 6. The beauty kits will also be available at select Ulta Beauty stores, on Ulta’s website and on TikTok Shop beginning Sunday, while the hoodie will be available through Ulta starting Aug. 6.
"At Pacsun, we're always looking for new ways to connect with our community through partnerships that feel authentic to their lifestyle," Pacsun’s Chief Merchandising Officer Richard Cox said in a statement. "Our partnership with Ulta Beauty brings together two brands that celebrate self-expression, confidence and individuality. By combining Pacsun's fashion-first perspective with Ulta Beauty's leadership in beauty, we're creating an exciting new destination where our guests can discover products that reflect who they are."
The collaboration is just the latest in a series of partnerships Pacsun recently announced.
The apparel retailer in April launched its second fashion collaboration with Hawaiian Tropic and in May debuted a collection with Formula 1 surrounding the Grand Prix 2026 event. Pacsun also announced itself as Darc Sport’s first ever retail partner earlier this month and on Sunday announced a collection with Angel City Football Club.
For Ulta, the collaboration is an extension of the beauty retailer’s “Rewrite the Rules” summer campaign, according to Ulta Chief Marketing Officer Kelly Mahoney.
The “Rewrite the Rules” campaign from Ulta centers around breaking the rules of beauty use and exploring personal style more.
