Marketing: Page 131
-
Column
Retail Therapy: Lunar New Year breaks the piggy bank
What better way to celebrate the Chinese New Year than by spending $480 on a pig-shaped keychain?
By Caroline Jansen • Feb. 1, 2019 -
Puma unveils a self-lacing shoe
The announcement comes two weeks after Nike revealed similar technology.
By Dan O'Shea • Feb. 1, 2019 -
Trendline
Digital innovation and technology trends in retail
Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.
By Retail Dive staff -
Drugstores dig into dental care
CVS and Walgreens have both forged collaborations in the space in hopes that consumers will bite.
By Daphne Howland • Jan. 31, 2019 -
Retrieved from Neiman Marcus on January 30, 2019
Neiman Marcus calls on BLVD for beauty touch-up
The upgrades are only at some locations, which will feature the luxury beauty brand's salon, nail and brow services, among others.
By Cara Salpini • Jan. 31, 2019 -
Kohl's to bring Weight Watchers studio to Chicago store
The move follows the retailer's efforts to shrink store footprints with space yielded to Amazon and grocer Aldi.
By Daphne Howland • Jan. 30, 2019 -
Contentsquare raises $60M to fuel user analytics
The company is preparing for another round of expansion after its latest influx of cash.
By Dan O'Shea • Jan. 29, 2019 -
American Eagle hands creative control to Gen Zers for spring campaign
Cast members were discovered on social media and then photographed themselves in a series of self-portraits using iPhones and disposable cameras.
By Erica Sweeney • Jan. 28, 2019 -
Virtual reality for retail, marketing could hit $1.8B in 2022
According to a PYMNTS.com report, VR remains in early phases but related revenue could explode over the next few years.
By Dan O'Shea • Jan. 28, 2019 -
MLB subs Nike for Under Armour
The licensing agreement was originally awarded to Under Armour in 2016.
By Daphne Howland • Jan. 28, 2019 -
WSJ: Amazon ramps up push for companies to develop exclusive brands for its platform
Creating brands internally reportedly proved too time-intensive and costly for the e-commerce giant.
By Peter Adams • Jan. 25, 2019 -
Puma steps up social justice mission with Meek Mill
The athletics brand will be the exclusive brand partner of REFORM Alliance, an organization backed by Mill, Jay-Z and the CEO of Kraft Group, among others, focused on criminal justice system reforms.
By Corinne Ruff • Jan. 25, 2019 -
Column
Retail Therapy: Viktor & Rolf's latest collection is everyone's 2019 mood
The show featured gowns with bold statements. Our favorites? "I'm not shy I just don't like you" and "Sorry I'm late I didn't want to come."
By Caroline Jansen • Jan. 25, 2019 -
Walmart-owned Eloquii partners with lingerie brand Cosabella
The limited-time collection follows up on other high-profile collaborations with designer Jason Wu and lifestyle brand Draper James.
By Corinne Ruff • Jan. 23, 2019 -
Retrieved from Amazon on October 09, 2018
Almost half of Amazon advertisers spend more than $40K per month, study finds
Fifty-seven percent of brands that sell on Amazon are advertising on the site, with most focused on attracting new customers.
By Erica Sweeney • Jan. 23, 2019 -
H&M, Lyft give rides to customers recycling old clothes
The initiative is for a limited time and only in New York City, but could have long-term benefits for the fast-fashion retailer.
By Daphne Howland • Jan. 23, 2019 -
Lowe's inks multi-year NFL partnership as it kicks off refresh campaign
The retailer signs on as the first official home improvement retail sponsor of the league in a decade as it pushes new creative work and a tagline.
By Peter Adams • Jan. 22, 2019 -
Column
Retail Therapy: 2 isn't always better than 1 when it comes to fashion
In an attempt to solve a problem no one has, this brand released a pair of jeans that combines two styles in one.
By Caroline Jansen • Jan. 18, 2019 -
Retrieved from Target on January 17, 2019
Target private label baby brand expands into essentials
The mass merchant is taking steps to freshen up some of its brands in a cohort of private labels that has rolled out over the last 18 months.
By Corinne Ruff • Jan. 17, 2019 -
Patagonia doubles down on sustainability
At NRF's Big Show, CEO Rose Marcario discussed efforts to make the supply chain carbon neutral by 2025, and why taking a stand doesn't hurt business.
By Cara Salpini • Jan. 16, 2019 -
Walgreens testing in-store coolers with IoT ad displays
The retailer takes a closer look at a technology that would allow targeted advertising for customers picking up refrigerated goods.
By Dan O'Shea • Jan. 14, 2019 -
Columbia Sportswear, other brands chime in on government shutdown in new messaging
The outdoor apparel and gear brand as well as competitors REI and The North Face are taking a stance on the impact of the shutdown on national parks.
By Erica Sweeney • Jan. 14, 2019 -
'The right decisions are never tough decisions:' Retail execs on taking a stand
Best Buy, Dick's Sporting Goods and Levi Strauss provided examples at NRF 2019 of how to lead with conscience.
By Cara Salpini • Jan. 14, 2019 -
Report: Amazon offers influencers commissions up to 10%
The e-tail giant is reportedly expanding its influencer marketing program, which includes running Instagram ads to target creators.
By Erica Sweeney • Jan. 11, 2019 -
Column
Retail Therapy: The Court rules in favor of this fashion statement
Thanks to Banana Republic, we can all feel a bit more "notorious."
By Caroline Jansen • Jan. 11, 2019 -
WeWork debuts temporary shoppable London office
With this January pop-up, the co-working space continues to dip its toes deeper into the retail pool.
By Corinne Ruff • Jan. 10, 2019