Marketing: Page 130


  • Walmart launches baby line with Kristen Bell, Dax Shepard

    The natural products are priced to be accessible and could challenge Target and Brandless.

    By Feb. 25, 2019
  • Sears unveils new Craftsman line

    When the retailer unloaded its iconic tool brand two years ago, it was widely seen as a sign of its desperation.

    By Feb. 22, 2019
  • Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
  • Pinterest unexpectedly files for IPO, seeks $12B market value

    A successful IPO is likely to be followed by investments in building out the platform's offerings for marketers. 

    By Robert Williams • Feb. 22, 2019
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    Amazon Prime members more likely to sign up for subscriptions

    Memberships hold a lot of appeal to a diverse group of consumers, with store signups proving to be the most popular, according to a report by AlixPartners.

    By Feb. 22, 2019
  • Column

    Retail Therapy: The collection that's Supremely ridiculous

    Nothing says "hypebeast" quite like a porcelain figurine of a half-naked baby cupid.

    By Feb. 22, 2019
  • Walmart pilots Garnier's virtual hair-coloring tech in stores

    The tool uses 3D technology to help shoppers "try on" products for a personalized shopping experience. 

    By Feb. 21, 2019
  • Three people in bed with eye masks on surrounded by audio equipment.
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    Courtesy of Purple
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    Purple rolls out adjustable pillow

    The move points to a larger trend among direct-to-consumer brands in the space expanding their product offerings and their branding propositions.

    By Feb. 21, 2019
  • Neiman Marcus embarks on a quest for travel customers

    Between March and May, "The Art of Travel" campaign will offer accessories, beauty items and apparel. 

    By Feb. 21, 2019
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    ThirdLove
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    ThirdLove expands to 78 sizes

    The upstart intimates brand is working toward its mission to "help all women feel valued" by offering inclusive sizing options.

    By Feb. 20, 2019
  • Samsung set to open 3 experiential stores

    As the mobile phone market languishes, the Apple rival may be looking to boost excitement around its technology products.

    By Feb. 19, 2019
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    Retrieved from Asos on February 15, 2019
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    Column

    Retail Therapy: These pants try to clear things up

    Ksenia Schnaider and Asos opt for more transparency — and effectively defeat the purpose of pants — with these latest styles.

    By Feb. 15, 2019
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    Opinion

    The evolution of the 'quick trip to the store'

    Brick-and-mortar brands would be wise to bring the convenience of online shopping to their physical stores, writes Adobe's Michael Klein.

    By Michael Klein • Feb. 14, 2019
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    Richard Cadan for FAO Schwarz
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    FAO Schwarz inks deals to grow beyond toys

    As Toys R Us tries to return to a market devastated by its bankruptcy, the iconic New York City retailer is in expansion mode.

    By Feb. 14, 2019
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    Helzberg
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    Helzberg Diamonds debuts in-store AR feature

    The augmented reality started in mobile apps, but the tech is now showing up in-store as the jewelry retailer creates a virtual ring try-on capability.

    By Feb. 13, 2019
  • Deep Dive

    Payless, Gymboree and the road to Chapter 22

    Both retailers exited bankruptcy successfully once, now they're back in financial trouble two years later. What happened?​

    By Feb. 13, 2019
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    Revtown
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    Nordstrom revs up denim assortment

    This is one of the first physical locations for Revtown, an online jeans brand founded last year by several former Under Armour executives.

    By Feb. 13, 2019
  • Clinique debuts skincare pop-up in SoHo

    The store concept is centered around customization, with shoppers allowed to blend their own moisturizers, and is the brand's first standalone location.

    By Feb. 11, 2019
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    Retrieved from KFC on February 07, 2019
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    Column

    Retail Therapy: 5 ways to try too hard this Valentine's Day

    Nothing quite says romance like the rug form of Colonel Sanders sprawled flat across the floor.

    By Feb. 8, 2019
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    Flight Club
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    Foot Locker injects $100M into sneaker company GOAT Group

    The play comes just a month after the footwear retailer invested $3 million in kids shoe startup Super Heroic.

    By Feb. 7, 2019
  • New Neiman Marcus execs to focus on customer experience

    Innovation has slipped from the upscale department store's grasp as it operates under crushing debt.

    By Feb. 6, 2019
  • Visual search seen as more trustworthy than other online content, study finds

    More than 85% of respondents placed more importance on visual information over text when shopping online for clothing or furniture.

    By Erica Sweeney • Feb. 5, 2019
  • Target expands pilot of new loyalty tier

    The retailer needs a way to retain customers without its REDcard, gather their data and keep them away from Amazon.

    By Feb. 5, 2019
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    Flamingo
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    Target stocks women's body care brand Flamingo

    The brand is following the lead of parent Harry's, which has been sold through the mass merchant since 2016.

    By Feb. 4, 2019
  • Aerie brings on Busy Philipps, Jameela Jamil for 'real' campaign

    The celebs and activists will appear in unretouched images and videos for the brand.

    By Erica Sweeney • Feb. 4, 2019
  • Lancô​me partners with Alibaba on AR game

    The French beauty company released an augmented reality app in celebration of the Chinese New Year.

    By Feb. 1, 2019