Marketing: Page 130
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Walmart launches baby line with Kristen Bell, Dax Shepard
The natural products are priced to be accessible and could challenge Target and Brandless.
By Daphne Howland • Feb. 25, 2019 -
Sears unveils new Craftsman line
When the retailer unloaded its iconic tool brand two years ago, it was widely seen as a sign of its desperation.
By Daphne Howland • Feb. 22, 2019 -
Trendline
Digital innovation and technology trends in retail
Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.
By Retail Dive staff -
Pinterest unexpectedly files for IPO, seeks $12B market value
A successful IPO is likely to be followed by investments in building out the platform's offerings for marketers.
By Robert Williams • Feb. 22, 2019 -
Amazon Prime members more likely to sign up for subscriptions
Memberships hold a lot of appeal to a diverse group of consumers, with store signups proving to be the most popular, according to a report by AlixPartners.
By Daphne Howland • Feb. 22, 2019 -
Column
Retail Therapy: The collection that's Supremely ridiculous
Nothing says "hypebeast" quite like a porcelain figurine of a half-naked baby cupid.
By Caroline Jansen • Feb. 22, 2019 -
Walmart pilots Garnier's virtual hair-coloring tech in stores
The tool uses 3D technology to help shoppers "try on" products for a personalized shopping experience.
By Dan O'Shea • Feb. 21, 2019 -
Purple rolls out adjustable pillow
The move points to a larger trend among direct-to-consumer brands in the space expanding their product offerings and their branding propositions.
By Caroline Jansen • Feb. 21, 2019 -
Neiman Marcus embarks on a quest for travel customers
Between March and May, "The Art of Travel" campaign will offer accessories, beauty items and apparel.
By Corinne Ruff • Feb. 21, 2019 -
ThirdLove expands to 78 sizes
The upstart intimates brand is working toward its mission to "help all women feel valued" by offering inclusive sizing options.
By Corinne Ruff • Feb. 20, 2019 -
Samsung set to open 3 experiential stores
As the mobile phone market languishes, the Apple rival may be looking to boost excitement around its technology products.
By Dan O'Shea • Feb. 19, 2019 -
Retrieved from Asos on February 15, 2019Column
Retail Therapy: These pants try to clear things up
Ksenia Schnaider and Asos opt for more transparency — and effectively defeat the purpose of pants — with these latest styles.
By Caroline Jansen • Feb. 15, 2019 -
Opinion
The evolution of the 'quick trip to the store'
Brick-and-mortar brands would be wise to bring the convenience of online shopping to their physical stores, writes Adobe's Michael Klein.
By Michael Klein • Feb. 14, 2019 -
FAO Schwarz inks deals to grow beyond toys
As Toys R Us tries to return to a market devastated by its bankruptcy, the iconic New York City retailer is in expansion mode.
By Daphne Howland • Feb. 14, 2019 -
Helzberg Diamonds debuts in-store AR feature
The augmented reality started in mobile apps, but the tech is now showing up in-store as the jewelry retailer creates a virtual ring try-on capability.
By Dan O'Shea • Feb. 13, 2019 -
Deep Dive
Payless, Gymboree and the road to Chapter 22
Both retailers exited bankruptcy successfully once, now they're back in financial trouble two years later. What happened?
By Cara Salpini • Feb. 13, 2019 -
Nordstrom revs up denim assortment
This is one of the first physical locations for Revtown, an online jeans brand founded last year by several former Under Armour executives.
By Corinne Ruff • Feb. 13, 2019 -
Clinique debuts skincare pop-up in SoHo
The store concept is centered around customization, with shoppers allowed to blend their own moisturizers, and is the brand's first standalone location.
By Cara Salpini • Feb. 11, 2019 -
Retrieved from KFC on February 07, 2019Column
Retail Therapy: 5 ways to try too hard this Valentine's Day
Nothing quite says romance like the rug form of Colonel Sanders sprawled flat across the floor.
By Caroline Jansen • Feb. 8, 2019 -
Foot Locker injects $100M into sneaker company GOAT Group
The play comes just a month after the footwear retailer invested $3 million in kids shoe startup Super Heroic.
By Cara Salpini • Feb. 7, 2019 -
New Neiman Marcus execs to focus on customer experience
Innovation has slipped from the upscale department store's grasp as it operates under crushing debt.
By Daphne Howland • Feb. 6, 2019 -
Visual search seen as more trustworthy than other online content, study finds
More than 85% of respondents placed more importance on visual information over text when shopping online for clothing or furniture.
By Erica Sweeney • Feb. 5, 2019 -
Target expands pilot of new loyalty tier
The retailer needs a way to retain customers without its REDcard, gather their data and keep them away from Amazon.
By Daphne Howland • Feb. 5, 2019 -
Target stocks women's body care brand Flamingo
The brand is following the lead of parent Harry's, which has been sold through the mass merchant since 2016.
By Corinne Ruff • Feb. 4, 2019 -
Aerie brings on Busy Philipps, Jameela Jamil for 'real' campaign
The celebs and activists will appear in unretouched images and videos for the brand.
By Erica Sweeney • Feb. 4, 2019 -
Lancôme partners with Alibaba on AR game
The French beauty company released an augmented reality app in celebration of the Chinese New Year.
By Dan O'Shea • Feb. 1, 2019