Marketing: Page 130
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Study: 47% of consumers prefer email messages from retailers
Email remains a dominant force in digital marketing, but retailers have their work cut out for them.
By Dan Alaimo • Sept. 27, 2018 -
Will Nike kick up sales on Jet.com?
After a successful pilot selling on Amazon last year, the athletics brand will soon debut on Walmart's more urban, millennial-focused marketplace.
By Corinne Ruff • Sept. 26, 2018 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Under Armour names new chief marketing officer
Alessandro de Pestel, the new CMO, also has extensive experience in fashion with brands like Tommy Hilfiger, Christian Dior Parfums and Omega Watches.
By Erica Sweeney • Sept. 26, 2018 -
AT&T set to open retail store, cafe hybrid
The Lounge will feature AT&T products, as well as coffee, and comes just a few days after the company announced plans to open 1,000 new retail stores.
By Dan O'Shea • Sept. 25, 2018 -
Patagonia, Walmart, Gap work to get out the vote
Nearly 140 CEOs, including many retailers and brands, have signed on to "Time to Vote," with the aim of boosting America's relatively low voter turnout.
By Daphne Howland • Sept. 25, 2018 -
Survey: 80% of shoppers plan to spend at least as much as last year on holidays
Mobile is likely to dominate the 2018 holiday retail season, as consumers spend more time on devices than watching TV.
By Erica Sweeney • Sept. 25, 2018 -
Deep Dive
Can beauty department makeovers keep traditional retailers relevant?
Retailers like Macy's and CVS have made significant strides to update their beauty offerings this year, but it's unclear how effective they'll be against Sephora and Ulta.
By Cara Salpini • Sept. 25, 2018 -
FabFitFun debuts Facebook video programming
The launch coincides with the subscription box service's new fall box, and future content will be pegged to seasonal sales.
By Dan Alaimo • Sept. 25, 2018 -
Deep Dive
5 retailers making moves in subscription services in 2018
This year, many retailers have launched either updates to current boxes or entirely new offerings, with particular popularity in the kids category.
By Ben Unglesbee , Cara Salpini • Sept. 24, 2018 -
Deep Dive
Are subscription services viable for independent retailers?
Small, local retailers are vying for a piece of the market and find a focused approach builds customer loyalty.
By Kaarin Moore • Sept. 24, 2018 -
Cosmo teams with Macy’s, Juicy Couture on print-to-mobile shoppable AR ad
Readers can scan a QR code in the print magazine to virtually sample and purchase makeup.
By Robert Williams • Sept. 21, 2018 -
Study: Less than 20% of people have made purchases on social media
Security and privacy concerns bar many consumers from trusting social commerce, even though 80% are familiar with the technology.
By Robert Williams • Sept. 21, 2018 -
Pier 1 expected a bad Q2 — and got a worse one
As it strives for a turnaround, the home furnishings retailer disclosed ugly early results for the quarter, with comparable sales and losses falling well below previous guidance.
By Ben Unglesbee • Updated Oct. 4, 2018 -
Bloomingdale's launches in-store beauty boutique
Wellchemist's debut at the department store's 59th Street location, along with nine others this month, builds off of the natural and clean beauty movement.
By Cara Salpini • Sept. 21, 2018 -
Column
Retail Therapy: Balenciaga thinks your child would be cuter in a $500 tracksuit
The fashion house is also selling a glittery triangle purse and a leather tote with a photo of a puppy and a kitten cuddling. Yes, they are both over $1,000.
By Cara Salpini • Sept. 21, 2018 -
Q&A
Shipt's CMO on life with Target and the delivery service's future
Harley Butler said the 4-year old delivery company is rapidly growing, with national expansion plans and a goal to sign up tens of thousands of new shoppers this year.
By Christopher Doering • Sept. 21, 2018 -
Stitch Fix expands men's assortment and sizing
The subscription company has begun to top expectations for sales and profit as it works diligently to expand its customer base.
By Daphne Howland • Sept. 20, 2018 -
Victoria’s Secret’s Pink revamps loyalty with mobile app
The app's redesign includes links to Campus Rep brand ambassadors, first looks at new products, games and member-only shopping events.
By Natalie Black (Koltun) • Sept. 19, 2018 -
Banana Republic unveils Kevin Love capsule collection
The limited-edition collection is boosted by an online advertising campaign, further evidence that Gap Inc. hasn't given up on Banana Republic.
By Daphne Howland • Sept. 19, 2018 -
Sponsored by POTLOC
Why retailers such as INDOCHINO & Sobeys are betting big on hyperlocal
Tailoring physical stores to individual locations and communities is the new way to go.
By Mario Toneguzzi • Sept. 19, 2018 -
Shopify brings AR features to mobile commerce platform
More small businesses can now offer immersive experiences for shoppers to closely inspect products before buying.
By Robert Williams • Sept. 18, 2018 -
Facebook to gain most from big digital holiday ad spend
Digital advertising tops the marketing wish list for two-thirds of retailers, with a huge chunk going to Facebook and Instagram, reported Reveal Mobile.
By Dan Alaimo • Sept. 18, 2018 -
The Market @ Macy's debuts ahead of the holidays
The department store retailer is also rolling out VR experiences in the furniture department and AR ones in beauty, CEO Jeff Gennette said at Code Commerce Monday.
By Corinne Ruff • Sept. 18, 2018 -
Instagram expands shopping features to boost brands' direct sales
Two new features in Stories and Explore could help to close the sales loop for the more than 90 million users that tap shoppable posts for more product information.
By Robert Williams • Sept. 18, 2018 -
Google rolls out shoppable images ahead of the holidays
The features aim to help marketers expand their reach during the holiday season, when 61% of consumers say they're open to buying from new retailers.
By Erica Sweeney • Sept. 17, 2018