Marketing: Page 130


  • Study: Amazon's ad revenues to grow 470% by 2023

    Machine learning will help marketers deliver highly targeted advertisements, driving annual growth by 15% over the next five years.

    By Barry Levine • June 25, 2019
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    Photo by Erik Brolin on Unsplash
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    4 grocers that are turning stores into destinations

    E-commerce sales may be growing, but the store is still the core asset for many retailers. Here's how a few are making their locations into more than just a weekly shop.

    By Krishna Thakker • June 24, 2019
  • Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
  • Uniqlo launches TikTok’s 1st multimarket brand campaign

    Participants that post videos of themselves wearing the retailer's clothing could appear on store screens and on social media.

    By Robert Williams • June 24, 2019
  • Reebok stretches into maternity apparel

    A new collection features leggings and tank tops in high-stretch fabrics, as more athletics retailers try to grab a piece of the women's market.

    By June 24, 2019
  • REI sunsets catalog, introduces print magazine

    As part of the effort, the retailer plans to invest $100,000 in 10 local news organizations this year.

    By Dianna Christe • June 24, 2019
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    Retrieved from Amazon on June 21, 2019
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    Amazon reprises dorm shopping deals

    The e-commerce giant could have an advantage this year against retailers that may be forced to raise prices due to tariffs.

    By June 21, 2019
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    Chanel
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    Column

    Retail Therapy: The Chanel product that's a total slam dunk

    The French fashion house is selling a $2,300 basketball, just one of many designers rebranding everyday objects as luxury.

    By June 21, 2019
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    Lululemon
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    Lululemon shutters men's only stores

    A company spokesperson said shoppers have reacted better to the athletics retailer as "a dual-gender brand."

    By June 20, 2019
  • Hollister taps Twitch, gaming influencers for experiential event

    The teen retailer will host in-store programs to connect with a new generation of gaming fans around a "Crash Bandicoot" relaunch.

    By Robert Williams • June 20, 2019
  • MAC Cosmetics tries on YouTube’s newest AR ad formats

    In a test earlier this year, 30% of viewers virtually sampled lipstick in the platform's app, which has a "Shop" button to drive direct purchases.

    By Robert Williams • June 19, 2019
  • Deep Dive

    Are traditional wedding registries a thing of the past?

    While gift registries remain relevant, more and more couples are asking for cash to fund experiences, down payments on homes or fertility treatments.

    By June 19, 2019
  • Column

    Backstage and Story are very pretty. But, will they lure shoppers to Macy's?

    The department store employs creative means to drive foot traffic, but the draw may not be enough to pull shoppers in long-term.

    By June 18, 2019
  • Barneys New York launches summer pop-up

    Designed by Stefan Beckman, the ninth-floor installation features beach towels from the designer's exclusive collection.

    By Lisa Rowan • June 14, 2019
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    DuClaw Brewing Company
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    Column

    Retail Therapy: The gifts all dads will want to unwrap this Father's Day

    From "Dad Bod" beer to soundproof man caves, retailers came prepared to capitalize on the $16 billion spending holiday.

    By June 14, 2019
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    Whole Foods
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    Forrester: Whole Foods' customer experience gets boost from Amazon

    Customers are having better experiences now that the natural foods chain has been integrated with Amazon's leading digital offerings. 

    By Barry Levine • June 13, 2019
  • Why New Balance pivoted from video to playables to break into new markets

    The 113-year-old company ignored "tried-and-true" mobile advertising formats like video to make a bigger bet on gamification.

    By Peter Adams • June 12, 2019
  • Birchbox campaign positions brand for inclusive self-care push

    The DTC beauty company is encouraging consumers to take time for themselves through a new global marketing effort.

    By Dianna Christe • June 12, 2019
  • Rihanna's Fenty to pop up at The Webster in SoHo

    The superstar's inclusive approach is a fresh luxury take and one that has pushed rivals to innovate.

    By June 12, 2019
  • Deep Dive

    Will the once marvelous department store ever come back?

    Many of the innovations fueling retail's most successful startups were standard amenities at department stores nearly a century ago.

    By June 12, 2019
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    Retrieved from Amazon on June 11, 2019
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    Amazon launches credit account with Prime-member perks

    Cardholders will be able to make purchases on Amazon.com up to their credit limit, as well as receive free access to credit guidance and tools.

    By Tatiana Walk-Morris • June 11, 2019
  • Report: Snapchat debuts in-app stores for some influencers

    Meanwhile, Levi's is using the social app to sell Pride-themed pins and patches that users can access by scanning Snapcodes.

    By Robert Williams • June 11, 2019
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    Poshmark
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    Poshmark expands into home

    The new category marks the online social commerce platform's first venture into inventory offerings outside of fashion and beauty.

    By June 11, 2019
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    Retrieved from Target on June 06, 2019
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    Column

    Retail Therapy: Target packs the essentials for summer

    The retailer is selling an insulated fanny pack, which is perfect for keeping that rosé or craft beer ice cold at the beach this season.

    By June 7, 2019
  • Opinion

    Why the ads retailers don't send are just as important as the ads they do

    Suppressing selected customers from media activation is not a lofty ask. It's a strategy that retailers should employ more often, writes Signal's Jason Ankeny.

    By Jason Ankeny • June 6, 2019
  • Instagram now lets brands boost organic posts as ads

    Instead of reaching followers of a single influencer through paying for their posts, the new branded content ads can be targeted to a wider group.

    By Robert Williams • June 5, 2019