'Behind closed doors': The friction between the Nike brand and its corporate culture

The brand has identified women as one of "four epic growth opportunities" at the same time that it has faced public scrutiny over how it treats women.

By Cara Salpini • Sept. 3, 2019

DTC marketers see higher engagement for ads on mobile than desktop

Direct-to-consumer marketing campaigns are experiencing 25% more clicks and a 35% increase in conversions year over year, according to a new study.

By Robert Williams • Aug. 30, 2019

Explore the Trendline➔

Digital innovation and technology trends in retail

Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

By Retail Dive staff

Ralph Lauren serves TikTok’s first sports tie-in

The luxury brand created a dedicated digital campaign to coincide with the 2019 U.S. Open tennis tournament.

By Robert Williams • Aug. 30, 2019

Retail Therapy: The fast-fashion retailer that may not last 'Forever'

Forever 21 is reportedly considering bankruptcy, and we're not sure its latest collections will make matters any better.

By Caroline Jansen • Aug. 30, 2019

The Backroom: What happened with Nordstrom's Anniversary Sale?

Last month, the retailer's annual event encountered some hiccups. On this episode of The Backroom with Retail Dive, our team talks about how it unfolded.

By Liza Casabona • Aug. 29, 2019

Charming Charlie IP goes on the auction block

The retailer's assets include customer databases for 7 million loyalty members, 6.8 million opt-in email addresses and 3 million physical addresses.

By Ben Unglesbee • Aug. 28, 2019

Amazon Prime Video will stream Rihanna's Savage X Fenty fashion show

The special will be available in more than 200 countries and include a behind-the-scenes look at the making of the show, as well as performances.

By Tatiana Walk-Morris • Aug. 28, 2019

Boxed to offer beauty, apparel through Century 21

The online grocer has partnered with the New York-based department store to expand its product assortment.

By Krishna Thakker • Aug. 27, 2019

Reebok drops Cardi B sneakers on Alexa, Google Assistant

With a voice command on the virtual assistants, fans can enter a contest to win limited-edition shoes decorated with Swarovski crystals.

By Robert Williams • Aug. 27, 2019

From coworking spaces to backyards: The next generation of showrooming

Digitally native brands like Outer and Burrow are exploring alternative ways to give consumers the opportunity to see their products in real life.

By Caroline Jansen • Aug. 26, 2019

Nordstrom launches online curation of sustainable goods

The department store joins many others in touting higher environmental and social standards, but analysts warn such efforts must be genuine.

By Daphne Howland • Aug. 26, 2019

Retail Therapy: 8 terrible pumpkin spice products consumers will buy anyway

From Spam to Dunkin lip balm, the flavor has infiltrated every aspect of daily life.

By Caroline Jansen • Aug. 23, 2019

Lowe's taps YouTube DIYer for video series on NFL-themed home makeovers

A campaign debuting ahead of the league's 100th season promotes the more than 10,000 licensed products available at the home improvement retailer.

By Dianna Christe • Aug. 21, 2019

Hero Cosmetics doubles down on TikTok

The brand said TikTok videos in a recent campaign were seven times more cost-effective than Instagram Stories.

By Robert Williams • Aug. 20, 2019

Walmart cooks up ‘shoppable recipes’ with BuzzFeed’s Tasty videos

An iOS app integration lets video viewers add entire ingredients lists to the mass merchant's online cart with one click.

By Robert Williams • Aug. 20, 2019

Walmart's marketing chief to depart after a year on the job

The retail giant also announced the creation of a new retail marketing team focused on store initiatives, merchandising and e-commerce.

By Ben Unglesbee • Aug. 20, 2019

Retail Therapy: Amazon's not so 'Marvelous' gas deal

Los Angeles commuters can blame Jeff Bezos for making matters worse for the already traffic-ridden city.

By Caroline Jansen • Aug. 16, 2019

J.C. Penney sued by Zumba over marketing campaign

The fitness company took issue with the retailer's use of the slogan "From A to Zumba" to sell fitness apparel. 

By Ben Unglesbee • Aug. 16, 2019

Ulta highlights DTC brands with Sparked platform

Sephora recently launched a similar in-store merchandising initiative for makeup brands as both retailers bank on digital natives to drive traffic.

By Cara Salpini • Aug. 14, 2019

Kohl's to partner with emerging brands

"Curated by Kohl's" will rotate quarterly, with items sold in various departments, and a collaboration with Facebook is coming next spring.

By Daphne Howland • Aug. 13, 2019

Allbirds steps outside the shoe market

With its socks launch the direct-to-consumer brand follows a familiar expansion trajectory into an adjacent category.

By Cara Salpini • Aug. 13, 2019

Target expands Levi's offering with Red Tab items

The back-pocket trademark has been a sign of authenticity for decades, and signals the mass merchant's confidence in attracting high-spending customers.

By Daphne Howland • Aug. 12, 2019

The North Face plans to refresh 'majority' of fleet by 2024

A new SoHo location is the first step of the brand's revamped retail strategy, which is centered around stronger connections with customers.

By Cara Salpini • Aug. 12, 2019

Foot Locker drops throwback Nike swoosh merch

The duo's collaboration taps sports and music stars to capture sneakerhead sales and highlight the history of Nike's iconic logo.

By Dianna Christe • Aug. 12, 2019

Retail Therapy: Busch submits its bid to be the drink of fall

The beer brand reignited its #BuschLatte campaign with the launch of a limited edition beer and a nostalgic advertisement.

By Caroline Jansen • Aug. 9, 2019