From Old Navy to Madewell: How sub-brands grow up to eat their parents

Some stores began as a way for retailers to expand their customer base. Then they took over.

By Daphne Howland • July 16, 2019

IAB: 48% of consumers shop disruptor brands

Direct-to-consumer shoppers are twice as likely as others to see DTC brands as part of their self-expression, the study found.

By Dianna Christe • July 15, 2019

Explore the Trendline➔

Digital innovation and technology trends in retail

Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

By Retail Dive staff

Prime Day sales begin early for Alexa users

Amazon revealed that shoppers who own the smart devices have access to select sales on Saturday by asking, "Alexa, what are my deals?"

By Kaarin Moore • July 12, 2019

Retail Therapy: Starbucks serves a double shot of absurdity

The coffee chain this week rolled out the "Tie-Dye Frappuccino," because apparently it loves Instagram way more than its baristas.

By Caroline Jansen • July 12, 2019

Williams Sonoma brand chief stepping down

The leadership change comes after recent spats of slow and negative sales growth at the kitchenware and home goods brand. 

By Ben Unglesbee • July 11, 2019

Pinterest debuts fresh video tools for creators, brands

The company also added analytics tools to give brands data on lifetime views and insights into video performance.

By Robert Williams • July 11, 2019

Macy's Story goes outside with Dick's Sporting Goods

The department store partnered with the national sporting goods chain and Miracle-Gro for its latest experiential concept. 

By Kaarin Moore • July 10, 2019

Lady Gaga to debut beauty line on Prime Day

Pre-orders for Haus Laboratories begin July 15, and the brand will be sold exclusively through Amazon, the celebrity told Business of Fashion.

By Cara Salpini • July 10, 2019

Cotton Inc. debuts Amazon store curated by celebrity stylist

Featuring brands like American Apparel, J. Crew and Adidas, the Hamptons-inspired collection was put together by eight social media influencers.

By Dianna Christe • July 10, 2019

Levi's sales up 5% as DTC business posts double-digit growth

Sales are on the rise across the denim brand's business, and it plans to expand into new categories and markets while using technology to boost profits. 

By Ben Unglesbee • July 10, 2019

An inclusive customer experience for non-binary people is necessary

The total spending power of the global LGBTQ+ community is akin to the GDP of the fourth-largest country in the world, writes A.T. Kearney's Bachul Koul.

By Bachul Koul • July 10, 2019

The year of 'woke-washing': How tone-deaf activism risks eroding brands

Experts warn an uptick in socially and politically aware advertising can read more as chasing headlines than meeting real consumer demands, and it could degrade trust in the industry.

By Peter Adams • July 9, 2019

From social commerce to TikTok: The 9 most successful mobile campaigns of 2019

Mobile marketers were full of surprises in the first half of the year with efforts that scanned, scorched and sliced their way to success.

By Chantal Tode , Natalie Black (Koltun) , Chris Kelly , Kira Barrett • July 9, 2019

EBay announces summer outlet store

The marketplace promises 70% off major brands to coincide with competitor Amazon's Prime Day sales.

By Lisa Rowan • July 9, 2019

Nike scores with Women's World Cup ad, sales

The U.S. Women's National Team home jersey is now the highest selling soccer jersey, men's or women's, the retailer has ever sold online.

By Cara Salpini • July 8, 2019

Twitch readies 2-day live shopping show for Amazon Prime Day

Leading up to the event, the platform is hosting two gaming tournaments in Las Vegas and London.

By Robert Williams • July 1, 2019

Retailer loyalty programs ramp up experiential benefits

A new Gartner L2 report reveals that while most programs offer monetary rewards, driving emotional loyalty can build brand affinity.

By Lisa Rowan • July 1, 2019

Sally Beauty launches app to showcase loyalty rewards

The app's official launch comes as Amazon announced plans to enter the market for professional beauty products.

By Robert Williams • June 28, 2019

Retail Therapy: This Heron Preston line goes straight to the dogs

The designer teamed up with Very Important Puppies to release a NASA-inspired line designed for pets.

By Caroline Jansen • June 28, 2019

Instagram to place ads within Explore

Analysts forecast the new advertising inventory could generate $1.2 billion in revenue for the platform by 2021.

By Robert Williams • June 27, 2019

Kim Kardashian to change the name of shapewear brand

The celebrity decided to drop the original name of her product line, Kimono, after igniting backlash on social media.

By Kaarin Moore • Updated July 2, 2019

Target unveils tween girl private label

The mass merchant's ongoing development of its own brands across categories should help protect its prices if tariffs drive up costs, analysts say.

By Daphne Howland • June 26, 2019

Wayfair workers plan walkout over migrant camp sales

The e-commerce furniture retailer is under fire for allegedly filling orders from border facilities, and experts say it's a brand crisis.

By Daphne Howland • June 26, 2019

Walmart hit with trademark suit by airline over Jetblack name

JetBlue has taken issue with the name of the retail giant's urban concierge membership as it expands offerings to include travel-based services.

By Ben Unglesbee • June 26, 2019

Amazon Prime Day announced for July 15-16

Last year's snafus might not be forgotten, but most shoppers are likely too keen on the deals to stay away, and they have 48 hours to find them.

By Daphne Howland • June 25, 2019