Marketing: Page 128


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    Reebok
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    Reebok kicks up 1st loyalty program

    The athletics brand also announced a new digital strategy, which includes a complete website redesign in the next month.

    By April 3, 2019
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    https://www.businesswire.com/news/home/20190402005318/en
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    Staples launches brand revamp

    The retailer also revealed five private labels and appears to be emphasizing its consumer-facing operations, but it has abandoned its coworking pilot.

    By April 2, 2019
  • Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
  • Qurate
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    Cara Salpini/Retail Dive
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    QVC plans 1st exclusive beauty brand

    Carmindy Beauty will be developed with Batallure Beauty and will sell exclusively on the video commerce platform when it debuts in September.

    By April 2, 2019
  • Sponsored by Selligent

    Q: How can retailers make consumers love their brand? A: Marketing personalization!

    There are three proven marketing personalization strategies that retailers can use when building or maintaining a brand.

    By Gregg Turek • April 2, 2019
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    Paul Hanaoka
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    In-app native ads led app installs during holidays, study says

    Running creative across more app publishers helped to generate 45% greater engagement and boost app installs.

    By Robert Williams • April 1, 2019
  • How to tap into Gen Z’s $143B spending power by smartphone

    These consumers actively use mobile devices, but don't value e-commerce as much as millennials, according to market intelligence firm Numerator. 

    By Lauren Manning • April 1, 2019
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    Yujin Kim/Retail Dive
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    Take Care: How an indie store is merging coworking and retail

    Becky Waddell launched a wellness-oriented office space inside her Washington, D.C. store and tapped into an emerging trend.

    By April 1, 2019
  • Sally Beauty brings Instagram shopping, Apple Pay to revamped mobile site

    A "shop by solution" feature gets people customized recommendations based on their needs.

    By Robert Williams • March 29, 2019
  • H&M launches branding campaign to attract talent

    Retailers that prioritize the promotion of their brand as an employer may see a recruiting boost, experts say.

    By Valerie Bolden-Barrett • March 28, 2019
  • Influencer marketing startup Tribe snaps up $7.5M

    The self-serve marketplace that helps brands acquire content from micro-influencers is also making a move into the U.S. market.

    By March 28, 2019
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    Instagram
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    Asos, Dunkin’ boost engagement with poll stickers on Instagram Stories ads

    Early tests show that nine out of 10 campaigns using the new feature saw the number of three-second ad views rise.

    By Robert Williams • March 28, 2019
  • Wayfair opens first physical store

    The Natick, Massachusetts, location features virtual reality technology and complimentary design consultations.

    By Updated Aug. 26, 2019
  • Nike House of Innovation New York storefront
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    Courtesy of Nike
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    Nike reports strong numbers, faces racial discrimination suit

    Growth in women's is over-indexing men's, CEO Mark Parker said, but the retailer's workplace culture has once again come under scrutiny.

    By March 22, 2019
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    Saucony
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    Column

    Retail Therapy: Fast-food chains serve up absurdity

    Dunkin', McDonald's and Burger King attempt to feed consumers' appetites in a less traditional way.

    By March 22, 2019
  • Walmart CTO departs to lead Pinterest engineering team

    The aspirational social media site is undergoing internal changes, including filing a confidential IPO with the SEC last month.

    By Samantha Schwartz • March 22, 2019
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    Century 21
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    Century 21 taps real New Yorkers in spring campaign

    The iconic Manhattan retailer's messaging, awash in pastels, emphasizes the deals that fashionistas can find at its off-price stores.

    By March 21, 2019
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    Retrieved from Amazon on March 18, 2019
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    CNBC: Amazon suspends ads for products that don't make money

    Amid a push to drive profitability for low-margin goods, the e-commerce company is reportedly pressuring brands to slash prices if they want to advertise products.

    By Erica Sweeney • March 21, 2019
  • 73% of online shoppers click on Amazon product ads while browsing

    Nearly 90% of all consumers and 96% of Prime members are more likely to purchase from the e-commerce giant than other sites, according to a new report by Feedvisor. 

    By Erica Sweeney • March 20, 2019
  • Nordstrom's Trunk Club adds Your Picks basics to boxes

    The styling service's move follows rival Stitch Fix's similar introduction last year of add-ons like underwear, basics and accessories.

    By March 20, 2019
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    Birchbox
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    Birchbox breaks out of $10 flat rate with price hikes

    The beauty subscription box service is introducing a tiered pricing structure related to its loyalty program.

    By March 19, 2019
  • With private brands, Amazon plays the long game

    Contrary to recent reports, competitors probably shouldn't count on the idea that the e-retailer's private and exclusive labels are struggling.

    By March 19, 2019
  • Study: 93% of companies with a personalization strategy boost revenue

    A brand's willingness to invest in personalization impacted its financial success in 2018, according to new research.

    By March 18, 2019
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    Retrieved from Amazon on August 07, 2018
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    WSJ: Amazon tests private label pop-ups on product pages

    The short-lived mobile experiment required shoppers to dismiss a window showing a cheaper alternative to a sponsored listing.

    By March 18, 2019
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    Retail Therapy: Williams-Sonoma interrupts Easter dinner plans

    In an attempt to take all the sentiment out of preparing family meals, the retailer is selling a $250 complete dinner for the holiday.

    By March 15, 2019
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    Sephora
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    Sephora launches store-branded credit card program

    Cardholders will receive rewards in addition to those they already get from the retailer's popular Beauty Insider program.

    By March 15, 2019