Marketing: Page 128
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The Property Bros launch their own marketplace
"Casaza" is a content-heavy, curated marketplace that deepens the Scott twins' push into retail after a recent tie-up with Kohl's.
By Daphne Howland • Oct. 29, 2018 -
Monetate, Bazaarvoice aim to turn holiday shoppers into year-round customers
The personalization platform will use Bazaarvoice’s shopper profiles to help brands create product recommendations post-holiday.
By Daphne Howland • Oct. 29, 2018 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Levi’s, Disney test Snapchat social commerce
Shoppers at the jean maker's store in Orlando can "try on" a limited-edition Mickey Mouse hat using an AR lens and order through the image-messaging app.
By Robert Williams • Oct. 29, 2018 -
Deep Dive
What Gen Z wants for Christmas
It's a long list — and one that includes not just online and mobile shopping, but also in-store experiences and the ability to engage meaningfully with retailers on social.
By Cara Salpini • Oct. 26, 2018 -
Column
Retail Therapy: Target is dreaming of a cheesy Christmas
For some people, the holidays means pine trees and string lights, but at Target, it means cheese advent calendars — because how can you be merry if there's no dairy?
By Cara Salpini • Oct. 26, 2018 -
5 top women transforming retail
From Sephora to Away, these female executives are spurring the industry to higher levels of innovation and performance.
By Kaarin Moore • Oct. 25, 2018 -
Burberry, Target settle trademark dispute
The mass merchant's practice of partnering with luxury brands for special collections made it all the more confusing for consumers, Burberry argued in U.S. federal court.
By Daphne Howland • Oct. 24, 2018 -
Sally Beauty debuts new loyalty program
The beauty retailer joins several others with a revamped rewards program that gives its biggest spenders extra benefits.
By Daphne Howland • Oct. 24, 2018 -
Deep Dive
Outdoor retailers put down roots in used goods
The North Face Renewed is one of the most recent refurbished goods programs to try to make new life out of used products, but the secondary market is taking off — and not just outdoors.
By Cara Salpini • Oct. 24, 2018 -
REI's 4th #OptOutside includes $1M for research
The outdoor retailer is partnering with the University of Washington to launch a center dedicated to researching how time spent in the outdoors impacts health.
By Cara Salpini • Oct. 23, 2018 -
Teens increasingly turning to Lululemon, Adidas
Nike is falling in teenagers' estimation, losing 3% mindshare, while Vans and even Crocs are grabbing their attention, according to a Piper Jaffray study.
By Daphne Howland • Oct. 23, 2018 -
Foot Locker, Nike jump-start NBA season with House of Hoops pop-up
The House of Hoops brand, a partnership between the retailers, has opened a pop-up to coincide with the LA Lakers' LeBron James debut.
By Dan Alaimo • Oct. 22, 2018 -
Deep Dive
A 2018 holiday marketing guide to data-driven campaigns
Digital ad experts offer ways to improve traditional retargeting with personalization based on AI and other technologies.
By Shane Schick • Oct. 19, 2018 -
Deep Dive
Retailers dreaming of a green Christmas without Toys R Us
Everyone in retail, it seems, is playing in the toy game this year after the country's biggest toy store liquidated. But will there really be any surprises about who wins?
By Ben Unglesbee • Oct. 19, 2018 -
WeWork, Rent the Runway partner in 6 US cities
The partnership highlights how the coworking company is increasingly moving into retail as well as how the digitally native brand is expanding its brick-and-mortar presence.
By Daphne Howland , Corinne Ruff • Oct. 19, 2018 -
Half who sign up for store cards wish they hadn't
Store cards aim to boost loyalty, but steep interest rates and draconian fine print are leading to regret instead, according to CompareCards.com.
By Daphne Howland • Oct. 19, 2018 -
Column
Retail Therapy: Balenciaga's generous, charity-giving $850 fanny pack
The 90s accessory might have the World Food Programme's logo on the front, but the majority of that cash is going back into Balenciaga's overpriced wallet.
By Cara Salpini • Oct. 19, 2018 -
Amazon reportedly manipulates reviews for its own products
Marketplace merchants and reviews watchdogs allege Amazon's quickly growing stable of private-label goods has an unfair advantage through access to a program that distributes free products.
By Erica Sweeney • Oct. 19, 2018 -
Barneys rebrands, expands home and kids offering
The upscale department store's home and kids decor section is now "Barneys Home and Kids."
By Daphne Howland • Oct. 17, 2018 -
Harry's launches Flamingo women's shaving brand
The men's grooming site is now moving into the women's market to challenge subscription startup Billie, which snagged $6 million in seed funding in April.
By Daphne Howland • Oct. 17, 2018 -
Macy's expanding VR furniture shopping to 90 stores by January
The department store is rolling out a virtual reality furniture-buying experience — a massive commitment in a sector still waffling about the technology's value.
By Dan O'Shea • Oct. 17, 2018 -
Wayfair launches membership-based loyalty program
Several retailers have tweaked their loyalty programs in recent months, but few have added paid membership models.
By Daphne Howland • Oct. 16, 2018 -
Macy's will open 5 p.m. Thanksgiving Day
Plenty of retailers are shuttering for the holiday, but not all stores can afford that decision.
By Daphne Howland • Oct. 15, 2018 -
Deep Dive
30 minutes with Casper's head of marketing
The mattress startup isn't hitting the snooze button any time soon, with plans for 200 brick-and-mortar stores by 2021. CMO Jeff Brooks talks through growth plans, Mattress Firm's bankruptcy and more.
By Cara Salpini • Oct. 15, 2018 -
Deep Dive
How to make the most of influencer marketing this holiday season
By adding influencer content into the mix, brands may be able to grab consumers' attention at a time when many are bombarded with product promotions, seasonal ads and deals.
By Natalie Black (Koltun) • Oct. 12, 2018