Marketing: Page 128


  • Victoria's Secret cancels its runway show

    The brand is under fire in the #MeToo era as smaller rivals take share, especially among younger shoppers.

    By Aug. 5, 2019
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    Unnecessary Inventions via Instagram
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    Column

    Retail Therapy: Crocs gets the upper hand

    The person behind Unnecessary Inventions created a glove inspired by the foam clogs, which is simply a treat for anyone with eyes.

    By Aug. 2, 2019
  • Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
  • Sponsored by flexEngage

    How GNC uses post-sale communications to drive sales, loyalty

    Learn how GNC is driving a 10x lift in sign-ups for their paid loyalty program and more revenue from auto-delivery opt-ins and personalized product recommendations.

    Aug. 2, 2019
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    Retrieved from Target on August 01, 2019
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    Target launches 'archives' collection highlighting design partnerships

    The mass merchant is celebrating 20 years of working with famed designers to deliver its signature cheap chic offering to customers.

    By Aug. 1, 2019
  • Allyson Felix crouches down in a running position.
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    Courtesy of Athleta
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    Allyson Felix snubs Nike, signs with Athleta

    The brand's first sponsored athlete was one in a group of women who criticized Nike for its treatment of pregnant athletes.

    By July 31, 2019
  • Gap launches 'It's our denim now' campaign

    The brand is turning to its core jeans offer as it prepares to separate from the Old Navy banner that has supported it for years.

    By July 31, 2019
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    Pinterest
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    Pinterest rolls out browsable catalogs alongside Pins

    Fresh efforts to streamline shopping on the platform come as a new report finds it's the most efficient digital channel for retail brands.

    By Barry Levine • July 31, 2019
  • Gucci hires diversity chief

    The luxury Italian label hopes to change its internal culture and global brand strategy following controversial missteps earlier this year.

    By July 31, 2019
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    Kendall Davis/Retail Dive
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    Deep Dive

    30 minutes with the CEO of Birchbox

    Co-founder Katia Beauchamp breaks down the beauty brand's model, marketing changes and why she chose Walgreens as a partner.

    By July 30, 2019
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    Contobox
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    Walmart, CVS pilot Contobox’s shoppable ads

    Early campaigns found that users were 4.5 times more likely to begin browsing products within the interactive ads than click through to a brand's website.

    By Natalie Black (Koltun) , Robert Williams • July 26, 2019
  • Column

    Retail Therapy: Cheez-It's bid to win the hearts of sommeliers

    The brand, known for its cheese-flavored crackers, teamed up with House Wine to unveil a product that's the best of both worlds.

    By July 26, 2019
  • ModCloth launches outlet site

    The new discount section of the apparel brand's website is meant to win new shoppers and get in on retail's main clearance period.

    By July 26, 2019
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    Outdoor Voices
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    Outdoor Voices issues magazine as part of new storytelling platform

    The activewear brand is focusing on enjoying outdoor activity in an effort to differentiate itself from competitors embracing performance.

    By Barry Levine • July 25, 2019
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    Sephora
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    Sephora reveals the Next Big Thing

    New end caps will feature up-and-coming makeup brands, and should be fully rolled out by the holidays.

    By July 25, 2019
  • Study: Mobile web usage overtakes time spent on Facebook by 3%

    Mobile app usage has become more fragmented as consumers spend more time on YouTube, Gmail and Instagram.

    By Robert Williams • July 24, 2019
  • Gap store in San Francisco, Flood Building.
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    Daphne Howland/Retail Dive
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    Gap Inc. 'Bright Rewards' members spend more, more often

    The loyalty program allows customers to earn and use rewards across all the company's brands.

    By July 22, 2019
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    Whole Foods
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    Prime Day boosted store traffic for Amazon and rivals alike

    According to Placer.ai, the event didn't just buoy e-commerce sales — it also led to increases in foot traffic at Whole Foods, Walmart, Target and Best Buy.

    By July 22, 2019
  • Hollister's Gilly Hicks makes a comeback

    As Abercrombie & Fitch Co. scaled back its lingerie brand in recent years, rival American Eagle and a slew of pure-plays took on Victoria's Secret.

    By July 22, 2019
  • Deep Dive

    Why dynamic and personalized pricing strategies haven’t taken over retail — yet

    The robots are here and ready to overthrow the standardized price tag. They're just waiting for retailers to hit the start button. 

    By July 22, 2019
  • ThirdLove to open 1st retail store

    The bra and underwear company will launch a 'fit experience' location in New York City that will be open through the end of 2019. 

    By July 19, 2019
  • Column

    Retail Therapy: Oscar Mayer wants you to relish its Wienermobile

    The brand this week made some dreams come true by announcing the iconic hot-dog-on-wheels will be available for rent on Airbnb.

    By July 19, 2019
  • Nordstrom faces backlash over Anniversary Sale early access

    Tiered loyalty programs have emerged as a way to meaningfully reward customers. But there's confusion about Nordy Club's perks before the highly anticipated event officially begins.

    By July 18, 2019
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    Tru Kids
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    Tru Kids, b8ta to open 2 Toys R Us stores in time for the holidays

    The defunct toy retailer is making a comeback through a joint venture that will focus stores around experience and generate revenue from vendor fees.

    By July 18, 2019
  • Chico's-owned Soma to sell fit tech bra through b8ta

    In addition to offering its "SOMAINNOFIT" bra in the retail concept's stores, the intimates brand also announced an expanded partnership with QVC.

    By July 18, 2019
  • Amazon's most 'aggressive' Prime Day yet

    At the midpoint of its big summer sale, the e-commerce giant is taking aim at other retailers and also Google.

    By July 16, 2019