Marketing: Page 128


  • Column

    Retail Therapy: The one where Ralph Lauren and Rachel Green collaborate

    In honor of the 25th anniversary of "Friends," the designer created a special capsule collection inspired by the fashion-forward TV character.

    By Sept. 20, 2019
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    Tru Kids
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    Toys R Us, Candytopia partner for experiential pop-ups

    The concepts include interactive playrooms and brand installations, and are headed for Chicago and Atlanta during the holiday season.

    By Sept. 19, 2019
  • Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
  • Casper jumps on the CBD bandwagon with sleep gummies

    The mattress brand is among the latest to capitalize on the $150 billion cannabis market.

    By Sept. 19, 2019
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    Tmall
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    What is it about Tmall?

    The importance of the trusted Chinese platform to Western brands that want to engage with shoppers in the country continues to grow. 

    By Tatiana Walk-Morris • Sept. 19, 2019
  • Sally Beauty announces private label credit card

    The credit card agreement is an addition to the retailer's existing loyalty program, which has over 15 million active members, and will be piloted in 2020.

    By Lisa Rowan • Sept. 18, 2019
  • Gen Z's worries about emotional health affect shopping habits

    Young adults prefer in-store shopping to disconnect from social media and digital news, which are sources of stress, an A.T. Kearney study shows.

    By Robert Williams • Sept. 18, 2019
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    Retrieved from Walmart on September 17, 2019
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    Walmart reimagines once-defunct Scoop as private label fashion line

    The boutique retailer, which closed its last stores more than three years ago, has a new life as an owned value brand for the retail giant. 

    By Sept. 17, 2019
  • Michael Kors led NYFW social media engagement

    Ralph Lauren and Tommy Hilfiger took a distant second and third, according to data from ListenFirst.

    By Lisa Rowan • Sept. 17, 2019
  • Sponsored by Quad

    Empathy: the key to marketing to millennials

    To connect with millennials, marketers blend digital and traditional media, with an empathic understanding of what motivates individuals day-to-day.

    By The Quad Marketing Solutions Team • Sept. 17, 2019
  • Deep Dive

    How TikTok can help brands get on Christmas wish lists

    Hashtag challenges are one way to boost awareness with the app's younger audience ahead of Black Friday and Cyber Monday.

    By Robert Williams • Sept. 16, 2019
  • Charming Charlie IP sold for $1.1M in bankruptcy

    The asset sale to a company owned by the retailer's founder comes after the liquidation of brick-and-mortar operations in Chapter 11.

    By Sept. 16, 2019
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    Agency Within
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    Steve Madden’s DTC sneaker line Greats tries on Facebook AR ads

    The "This is an Ad" campaign leans into transparency and includes spots on Instagram and OTT media.

    By Robert Williams • Sept. 16, 2019
  • American Eagle pilots TikTok’s new in-feed video ads for back-to-school

    The campaign, which is part of a collaboration with rapper Lil Wayne, is the first time the video-sharing app is driving users to an external site.

    By Robert Williams • Sept. 13, 2019
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    Cara Salpini/Retail Dive
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    Gap Inc. taps global franchises to expand Athleta, Janie & Jack

    The retailer is wasting little time in jump-starting growth as it prepares to let go of its best-performing Old Navy brand.

    By Sept. 13, 2019
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    Retrieved from Neiman Marcus on September 13, 2019
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    Column

    Retail Therapy: Neiman Marcus' new arrivals, frankly, miss the mark

    For a retailer that's not in the best financial health, we're not sure a $7,000 hot dog couch is the path to success.

    By Sept. 13, 2019
  • Madewell releases Dickies collection for women, expands men's for fall

    Owner J. Crew has been furiously working to grow the brand, opening stores as it closes namesake locations and shrinks its own operations. 

    By Sept. 13, 2019
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    Instagram
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    Facebook pilots 2 ad features to streamline social commerce

    The social giant's announcement comes at a time when billions of dollars are lost due friction in online checkout processes.

    By Robert Williams • Sept. 12, 2019
  • At long last, evolution at Victoria's Secret?

    As L Brands executives try to reinvigorate the brand, they also wouldn't rule out a spinoff of better-performing Bath & Body Works.

    By Sept. 11, 2019
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    Cara Salpini/Retail Dive
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    Finding the next unicorn: An investor's look at the DTC landscape

    There's no formula for making the right investment, but a large market size and a brand with competitive advantages helps.

    By Sept. 11, 2019
  • J.C. Penney eyes outerwear with apparel line, concept shops

    The struggling retailer is trying to get a slice of the category and likely hoping to avoid getting left behind, as it was with the women's activewear shift. 

    By Sept. 10, 2019
  • YouCam targets New York Fashion Week fans with Instagram selfie contest

    The app has augmented reality filters, artificial intelligence effects and editing tools for pictures. 

    By Robert Williams • Sept. 10, 2019
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    Wikimedia Commons
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    Millennials, Gen X are the most activist shoppers

    Consumers pay attention to companies' environmental, ethical or charitable records, and not just during controversies, according to a study. 

    By Sept. 10, 2019
  • Target taking free loyalty program nationwide

    The mass merchant said 2 million customers have signed up for Target Circle in pilot cities since 2018. 

    By Sept. 9, 2019
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    Puma
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    Puma’s AR web app promotes new NYC flagship store

    Customers can scan QR codes on signs and shoe tags to view branded content featuring the feline mascot.

    By Robert Williams • Sept. 9, 2019
  • Column

    Retail Therapy: Cheetos 'Flaming Haute' bid to take on NYFW

    The snack brand is hosting its first runway show to coincide with the New York fashion event.

    By Sept. 6, 2019