Marketing: Page 127


  • Deep Dive

    Will marketers make Gen Z's naughty or nice list?

    Gen Z defies easy categorization but that's unlikely to deter brands and retailers from trying to engage these influential consumers during the crucial shopping season.

    By Jacqueline Renfrow • Nov. 20, 2018
  • Glossier flagship in SoHo
    Image attribution tooltip
    Cara Salpini/Retail Dive
    Image attribution tooltip
    Column

    Reporter's Notebook: Is Glossier's flagship the Oz of beauty?

    Overwhelming in more ways than one, the flagship toes the line between wondrous and somewhat ridiculous — and everyone wants to Instagram it.

    By Nov. 20, 2018
  • Trendline

    Gen Z and millennials

    If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

    By Retail Dive staff
  • Image attribution tooltip
    Amazon
    Image attribution tooltip
    Deep Dive

    6 Amazon private labels to watch

    When it comes to its own brands, Amazon has some key advantages: resources, search dominance, market share and a whole lot of data. 

    By Nov. 20, 2018
  • Deep Dive

    8 Target private label brands that launched this year

    The success of the company's Cat & Jack children's brand in 2016 has sparked a slew of proprietary brands that are helping the mass merchant differentiate.

    By Nov. 20, 2018
  • Macy's, Lowe's, Kohl's shake up holiday shopping with Pinterest's Gift Globe

    Etsy and Brit + Co also partnered with Pinterest to create a Gift Finder, a virtual gift tag to help shoppers find the perfect gifts.

    By Erica Sweeney • Nov. 16, 2018
  • Column

    Retail Therapy: Neiman Marcus harvests Thanksgiving shoppers for cash

    If impressing guests with food that says both "delicious" and "expensive" is something you crave this Thanksgiving, Neiman Marcus has you covered.

    By , Nov. 16, 2018
  • Instagram courts holiday shoppers with 3 fresh features

    The social networking company added a function that lets users save items to buy later, similar to pinning them on Pinterest.

    By Robert Williams • Nov. 16, 2018
  • Image attribution tooltip
    Cara Salpini for Retail Dive
    Image attribution tooltip

    What New York's latest crop of stores says about holiday trends

    From Glossier's first flagship to The Market @ Macy's, new retail concepts say a lot about what's happening in the industry as a whole.

    By Nov. 16, 2018
  • Nike House of Innovation New York storefront
    Image attribution tooltip
    Courtesy of Nike
    Image attribution tooltip

    Inside Nike's new House of Innovation flagship

    From customizable sneakers and apparel to a localized Speedshop for New York customers, the flagship does just about everything — including mobile.

    By Nov. 15, 2018
  • EBay unveils toy book in print and online

    The e-commerce player is looking to its marketplace to tout rare and retro toys as well as up-to-the-minute ones.

    By Nov. 15, 2018
  • How Amazon's NYC HQ might hurt the city's already-struggling ad industry

    The tech giant is establishing a sizable new hub near the heart of the marketing and advertising industries at a time when its own ad business is blowing up. History shows it can be both a powerful partner and a considerable disruptor. 

    By Peter Adams • Nov. 14, 2018
  • Many shoppers say marketing emails aren't effective on mobile

    Promotional emails may not be designed for an era in which 70% of consumers are using smartphones to view them, according to a new survey.

    By Nov. 14, 2018
  • JD.com racks up $23B during Singles Day

    Self-created sales events are huge successes for Alibaba and Amazon, but others like JD.com, Target and Walmart also tag along for big gains.

    By Nov. 13, 2018
  • Nike headquarters
    Image attribution tooltip
    Courtesy of Nike
    Image attribution tooltip

    Sports retailers struggle with systemic culture problems

    Allegations against several companies — including Nike, Under Armour and Adidas — raise questions about the root causes of a spate of recent claims.

    By Nov. 13, 2018
  • Image attribution tooltip
    NeWants
    Image attribution tooltip

    Bluefly, NeWants team up on gamified shopping platform

    Tech, home and lifestyle products are discounted through socially-driven flash sales. 

    By Nov. 12, 2018
  • Column

    Retail Therapy: Frontgate's $5K deer in the holiday headlights

    If being stared down by a family of animated deer is on your Christmas list, Frontgate should be too.

    By Nov. 9, 2018
  • Amazon mails out 1st toy catalog

    A Holiday of Play, the e-tailer's catalog, joins many others in the toy category, a market with considerable space in the absence of Toys R Us.

    By Nov. 8, 2018
  • Image attribution tooltip
    Peter Lewicki
    Image attribution tooltip
    Opinion

    To thine own selves be true: You have more customers than you think

    Understanding shoppers' specific roles will better position you to give them what they need, writes Michael Solomon, a professor of marketing at Saint Joseph's University.

    By Michael Solomon • Nov. 7, 2018
  • Image attribution tooltip
    Macy's
    Image attribution tooltip

    Macy's, Facebook debut holiday pop-up shops

    The social media giant will host 100 brands, many of them online pure-plays, at The Market @ Macy's. 

    By Nov. 6, 2018
  • Glossier showroom in New York
    Image attribution tooltip
    Cara Salpini/Retail Dive
    Image attribution tooltip

    Glossier to transform NYC showroom into 1st flagship

    The startup beauty brand is planning to open "two shoppable floors" in SoHo this week, following in the footsteps of other digitally native brands.

    By Nov. 6, 2018
  • Image attribution tooltip
    Williams-Sonoma
    Image attribution tooltip
    Deep Dive

    Why catalogs still have a hold on holiday marketing

    Many retailers have turned into fourth-quarter catalogers to cash in on the season's sentimentality, while shoppers are crossing "irrelevant email marketing" off their lists this year.

    By Nov. 2, 2018
  • Column

    Retail Therapy: For these jeans, third time is definitely not the charm

    "The more the merrier" shouldn't apply to waistbands, especially when it means layering blue jeans under acid-wash blue jeans under white jeans.

    By Nov. 2, 2018
  • Image attribution tooltip
    John Hazard and Lisa Burdige
    Image attribution tooltip
    Column

    Comic Dive: Night of the Living Brand

    It's scary for brands as consumer preferences and technology evolve. Some may make it out alive but others will live on only in memory.

    By John Hazard and Lisa Burdige • Oct. 31, 2018
  • American Apparel relaunches online in Canada

    The brand has no plans for stores, and doesn't seem to have much of a plan to move past controversial founder Dov Charney's vibe, either.

    By Oct. 31, 2018
  • Banana Republic to open Cos Bar beauty shop-in-shop

    The luxury cosmetics retailer is about one-third its usual size and is staffed by Cos Bar employees, according to a Women's Wear Daily report.

    By Updated Oct. 30, 2018