Marketing: Page 127


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    Yujin Kim/Retail Dive
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    Deep Dive

    Will sustainability change the retail landscape?

    From climate change to denim manufacturing, we take a look into just a few of the challenges retailers face — and how they're responding.

    By April 22, 2019
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    Yujin Kim/Retail Dive
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    Deep Dive

    Clouds on the horizon: What climate change means for retail

    From supply chains to marketing, weather-related changes have impacted how retailers do business.

    By , , , April 22, 2019
  • A woman puts clothing into an RFID self-checkout kiosk Explore the Trendline
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    Thai Liang Lim via Getty Images
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    Trendline

    How retailers are thinking about in-store experience

    Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

    By Retail Dive staff
  • Does Ikea's 1st urban location take a page from the DTC playbook?

    The retailer this week unveiled a small-format store, which provides design consultations to Manhattan's urbanites.

    By April 18, 2019
  • Column

    Can chatbots charm consumers?

    Years after the technology looked like the next big thing in customer engagement, retailers and brands still need to be careful how it is employed.

    By April 17, 2019
  • Study: Mobile games better for brand safety than social media

    They're also more effective at driving purchases, with 25% of respondents saying they bought a product after seeing an in-game ad.

    By Robert Williams • April 16, 2019
  • H&M is ready for Gen Z

    The fast-fashion retailer’s latest moves seem tailor-made for a cohort that wants companies to align with its values. 

    By April 16, 2019
  • The North Face to close 113 stores for Earth Day

    Taking a page out of REI's playbook, the retailer is giving employees time off to explore and has a series of events planned.

    By April 16, 2019
  • REI paddles deeper into watersports

    Just days after announcing an expansion of its rental program, the retailer is adding paddleboards and kayaks to the list of rentable gear.

    By April 15, 2019
  • Deep Dive

    'Big and tall' could be bigger — and better

    When it comes to advancements in apparel sizing, women have paved the way. Men's brands seem destined to follow suit, but retailers have a lot to learn.

    By April 15, 2019
  • YSL journeys to Coachella with ‘beauty station’ pop-up

    Along a highway near the festival, the activation includes virtual product sampling, lipstick customization, makeup tutorials and influencer content.

    By Laura Klepacki • April 15, 2019
  • Zappos opens outlet store in Louisville

    Launching a new fulfillment center also suggests a rebranding of its 6pm outlet unit.

    By April 15, 2019
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    Retrieved from Walmart on April 12, 2019
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    Walmart to acquire ad-tech startup Polymorph

    The big box chain hopes to help brands connect with consumers in more cutting-edge ways as it tries to keep up with Amazon's quickly growing ad business.

    By Chantal Tode • April 12, 2019
  • Column

    Retail Therapy: Moschino gets pixelated with Sims collection

    The fashion house's latest partnership takes inspiration from the life-simulation game.

    By April 12, 2019
  • Kohl's lands exclusive deal with Elizabeth and James

    The retailer said it hopes to attract new customers, particularly millennials, through the collection.

    By April 11, 2019
  • What's the Story with Macy's?

    The department store has moved swiftly to roll out the retail concept, but risks and challenges remain.

    By April 11, 2019
  • REI expands gear rental to 115 stores

    Skis, snowboards and camping kits are among additions to the program as the outdoor retailer looks to further its efforts in rental, used and trade-in gear.

    By April 10, 2019
  • Macy's debuts 'Story' in 36 stores nationwide

    The department store is leveraging its scale, often criticized by analysts, to expand the retail concept it acquired a year ago.

    By April 10, 2019
  • Wayfair to launch livestreaming service on Way Day

    It is the company's second year hosting the sales event, which points to a larger trend of retailers creating shopping holidays.

    By April 8, 2019
  • Guess joins resale buzz with vintage collection

    The brand joins many retailers and online specialists in looking to the past for future sales, as second-hand growth outpaces the overall apparel market.

    By April 8, 2019
  • Column

    Retail Therapy: Meet Crocs' goth cousin

    An Etsy shop is selling a pair of the shoes decked out in spikes, studs and chains for a breezy $250.

    By April 5, 2019
  • Adidas inks Beyoncé partnership, Ivy Park relaunch

    The iconic singer joins Kanye West and Pharrell Williams on the list of brand ambassadors the athletics retailer is racking up.

    By April 5, 2019
  • CNBC: Amazon demotes private label ads

    The change to the private label product ads comes as major tech companies face regulatory scrutiny by public officials and rival brands.

    By Erica Sweeney • April 5, 2019
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    Retrieved from Walmart on April 04, 2019
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    Walmart rolls out new baby registry experience

    The company is placing personalization and its mobile app at the forefront of the process.

    By April 4, 2019
  • Ascena debuts cross-brand loyalty program

    Ann Taylor, LOFT, Lou & Grey, Ann Taylor Factory and LOFT Outlet are letting customers, including those without a store card, earn points across banners.

    By April 4, 2019
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    Reebok
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    'It was embarrassing': Why Reebok's digital strategy changed

    Global Head of Digital Matt Blonder took over a website that was "angry," "dark" and "hyper masculine." Now, the retailer is addressing those problems.

    By April 4, 2019