Marketing: Page 127
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Deep Dive
Will marketers make Gen Z's naughty or nice list?
Gen Z defies easy categorization but that's unlikely to deter brands and retailers from trying to engage these influential consumers during the crucial shopping season.
By Jacqueline Renfrow • Nov. 20, 2018 -
Column
Reporter's Notebook: Is Glossier's flagship the Oz of beauty?
Overwhelming in more ways than one, the flagship toes the line between wondrous and somewhat ridiculous — and everyone wants to Instagram it.
By Cara Salpini • Nov. 20, 2018 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Deep Dive
6 Amazon private labels to watch
When it comes to its own brands, Amazon has some key advantages: resources, search dominance, market share and a whole lot of data.
By Ben Unglesbee • Nov. 20, 2018 -
Deep Dive
8 Target private label brands that launched this year
The success of the company's Cat & Jack children's brand in 2016 has sparked a slew of proprietary brands that are helping the mass merchant differentiate.
By Corinne Ruff • Nov. 20, 2018 -
Macy's, Lowe's, Kohl's shake up holiday shopping with Pinterest's Gift Globe
Etsy and Brit + Co also partnered with Pinterest to create a Gift Finder, a virtual gift tag to help shoppers find the perfect gifts.
By Erica Sweeney • Nov. 16, 2018 -
Column
Retail Therapy: Neiman Marcus harvests Thanksgiving shoppers for cash
If impressing guests with food that says both "delicious" and "expensive" is something you crave this Thanksgiving, Neiman Marcus has you covered.
By Cara Salpini , Caroline Jansen • Nov. 16, 2018 -
Instagram courts holiday shoppers with 3 fresh features
The social networking company added a function that lets users save items to buy later, similar to pinning them on Pinterest.
By Robert Williams • Nov. 16, 2018 -
What New York's latest crop of stores says about holiday trends
From Glossier's first flagship to The Market @ Macy's, new retail concepts say a lot about what's happening in the industry as a whole.
By Cara Salpini • Nov. 16, 2018 -
Inside Nike's new House of Innovation flagship
From customizable sneakers and apparel to a localized Speedshop for New York customers, the flagship does just about everything — including mobile.
By Cara Salpini • Nov. 15, 2018 -
EBay unveils toy book in print and online
The e-commerce player is looking to its marketplace to tout rare and retro toys as well as up-to-the-minute ones.
By Daphne Howland • Nov. 15, 2018 -
How Amazon's NYC HQ might hurt the city's already-struggling ad industry
The tech giant is establishing a sizable new hub near the heart of the marketing and advertising industries at a time when its own ad business is blowing up. History shows it can be both a powerful partner and a considerable disruptor.
By Peter Adams • Nov. 14, 2018 -
Many shoppers say marketing emails aren't effective on mobile
Promotional emails may not be designed for an era in which 70% of consumers are using smartphones to view them, according to a new survey.
By Dan O'Shea • Nov. 14, 2018 -
JD.com racks up $23B during Singles Day
Self-created sales events are huge successes for Alibaba and Amazon, but others like JD.com, Target and Walmart also tag along for big gains.
By Dan Alaimo • Nov. 13, 2018 -
Sports retailers struggle with systemic culture problems
Allegations against several companies — including Nike, Under Armour and Adidas — raise questions about the root causes of a spate of recent claims.
By Cara Salpini • Nov. 13, 2018 -
Bluefly, NeWants team up on gamified shopping platform
Tech, home and lifestyle products are discounted through socially-driven flash sales.
By Dan O'Shea • Nov. 12, 2018 -
Column
Retail Therapy: Frontgate's $5K deer in the holiday headlights
If being stared down by a family of animated deer is on your Christmas list, Frontgate should be too.
By Cara Salpini • Nov. 9, 2018 -
Amazon mails out 1st toy catalog
A Holiday of Play, the e-tailer's catalog, joins many others in the toy category, a market with considerable space in the absence of Toys R Us.
By Daphne Howland • Nov. 8, 2018 -
Opinion
To thine own selves be true: You have more customers than you think
Understanding shoppers' specific roles will better position you to give them what they need, writes Michael Solomon, a professor of marketing at Saint Joseph's University.
By Michael Solomon • Nov. 7, 2018 -
Macy's, Facebook debut holiday pop-up shops
The social media giant will host 100 brands, many of them online pure-plays, at The Market @ Macy's.
By Daphne Howland • Nov. 6, 2018 -
Glossier to transform NYC showroom into 1st flagship
The startup beauty brand is planning to open "two shoppable floors" in SoHo this week, following in the footsteps of other digitally native brands.
By Cara Salpini • Nov. 6, 2018 -
Deep Dive
Why catalogs still have a hold on holiday marketing
Many retailers have turned into fourth-quarter catalogers to cash in on the season's sentimentality, while shoppers are crossing "irrelevant email marketing" off their lists this year.
By Cara Salpini • Nov. 2, 2018 -
Column
Retail Therapy: For these jeans, third time is definitely not the charm
"The more the merrier" shouldn't apply to waistbands, especially when it means layering blue jeans under acid-wash blue jeans under white jeans.
By Cara Salpini • Nov. 2, 2018 -
Column
Comic Dive: Night of the Living Brand
It's scary for brands as consumer preferences and technology evolve. Some may make it out alive but others will live on only in memory.
By John Hazard and Lisa Burdige • Oct. 31, 2018 -
American Apparel relaunches online in Canada
The brand has no plans for stores, and doesn't seem to have much of a plan to move past controversial founder Dov Charney's vibe, either.
By Daphne Howland • Oct. 31, 2018 -
Banana Republic to open Cos Bar beauty shop-in-shop
The luxury cosmetics retailer is about one-third its usual size and is staffed by Cos Bar employees, according to a Women's Wear Daily report.
By Cara Salpini • Updated Oct. 30, 2018