Marketing: Page 126
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Charming Charlie IP sold for $1.1M in bankruptcy
The asset sale to a company owned by the retailer's founder comes after the liquidation of brick-and-mortar operations in Chapter 11.
By Ben Unglesbee • Sept. 16, 2019 -
Steve Madden’s DTC sneaker line Greats tries on Facebook AR ads
The "This is an Ad" campaign leans into transparency and includes spots on Instagram and OTT media.
By Robert Williams • Sept. 16, 2019 -
Trendline
Digital innovation and technology trends in retail
Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.
By Retail Dive staff -
American Eagle pilots TikTok’s new in-feed video ads for back-to-school
The campaign, which is part of a collaboration with rapper Lil Wayne, is the first time the video-sharing app is driving users to an external site.
By Robert Williams • Sept. 13, 2019 -
Gap Inc. taps global franchises to expand Athleta, Janie & Jack
The retailer is wasting little time in jump-starting growth as it prepares to let go of its best-performing Old Navy brand.
By Daphne Howland • Sept. 13, 2019 -
Retrieved from Neiman Marcus on September 13, 2019
ColumnRetail Therapy: Neiman Marcus' new arrivals, frankly, miss the mark
For a retailer that's not in the best financial health, we're not sure a $7,000 hot dog couch is the path to success.
By Caroline Jansen • Sept. 13, 2019 -
Madewell releases Dickies collection for women, expands men's for fall
Owner J. Crew has been furiously working to grow the brand, opening stores as it closes namesake locations and shrinks its own operations.
By Daphne Howland • Sept. 13, 2019 -
Facebook pilots 2 ad features to streamline social commerce
The social giant's announcement comes at a time when billions of dollars are lost due friction in online checkout processes.
By Robert Williams • Sept. 12, 2019 -
At long last, evolution at Victoria's Secret?
As L Brands executives try to reinvigorate the brand, they also wouldn't rule out a spinoff of better-performing Bath & Body Works.
By Daphne Howland • Sept. 11, 2019 -
Finding the next unicorn: An investor's look at the DTC landscape
There's no formula for making the right investment, but a large market size and a brand with competitive advantages helps.
By Cara Salpini • Sept. 11, 2019 -
J.C. Penney eyes outerwear with apparel line, concept shops
The struggling retailer is trying to get a slice of the category and likely hoping to avoid getting left behind, as it was with the women's activewear shift.
By Ben Unglesbee • Sept. 10, 2019 -
YouCam targets New York Fashion Week fans with Instagram selfie contest
The app has augmented reality filters, artificial intelligence effects and editing tools for pictures.
By Robert Williams • Sept. 10, 2019 -
Millennials, Gen X are the most activist shoppers
Consumers pay attention to companies' environmental, ethical or charitable records, and not just during controversies, according to a study.
By Daphne Howland • Sept. 10, 2019 -
Target taking free loyalty program nationwide
The mass merchant said 2 million customers have signed up for Target Circle in pilot cities since 2018.
By Ben Unglesbee • Sept. 9, 2019 -
Puma’s AR web app promotes new NYC flagship store
Customers can scan QR codes on signs and shoe tags to view branded content featuring the feline mascot.
By Robert Williams • Sept. 9, 2019 -
Column
Retail Therapy: Cheetos 'Flaming Haute' bid to take on NYFW
The snack brand is hosting its first runway show to coincide with the New York fashion event.
By Caroline Jansen • Sept. 6, 2019 -
Jewelry 'Vault' opens at Saks 5th Avenue flagship
HBC continues to lavish resources on its upscale U.S. department store's Manhattan flagship, but it may turn out to be ill-timed.
By Daphne Howland • Sept. 6, 2019 -
Deep Dive
Game-changers: Have women reshaped the sportswear market?
Brands in the space are jumping at the chance to provide female customers with as much performance-based casualwear as they will buy.
By Cara Salpini • Sept. 3, 2019 -
Build-A-Bear leans on 2K Walmart stores for annual teddy bear event
The toy company has turned to the retail giant and other partners as it pares back mall-based operations due to declining traffic.
By Daphne Howland • Sept. 3, 2019 -
Deep Dive
Is Under Armour's focus on performance wear losing it the game?
While the rest of the industry is focused on athleisure as a lifestyle, Under Armour has reaffirmed its dedication to performance wear.
By Cara Salpini • Sept. 3, 2019 -
Deep Dive
'Behind closed doors': The friction between the Nike brand and its corporate culture
The brand has identified women as one of "four epic growth opportunities" at the same time that it has faced public scrutiny over how it treats women.
By Cara Salpini • Sept. 3, 2019 -
DTC marketers see higher engagement for ads on mobile than desktop
Direct-to-consumer marketing campaigns are experiencing 25% more clicks and a 35% increase in conversions year over year, according to a new study.
By Robert Williams • Aug. 30, 2019 -
Ralph Lauren serves TikTok’s first sports tie-in
The luxury brand created a dedicated digital campaign to coincide with the 2019 U.S. Open tennis tournament.
By Robert Williams • Aug. 30, 2019 -
Column
Retail Therapy: The fast-fashion retailer that may not last 'Forever'
Forever 21 is reportedly considering bankruptcy, and we're not sure its latest collections will make matters any better.
By Caroline Jansen • Aug. 30, 2019 -
Podcast
The Backroom: What happened with Nordstrom's Anniversary Sale?
Last month, the retailer's annual event encountered some hiccups. On this episode of The Backroom with Retail Dive, our team talks about how it unfolded.
By Liza Casabona • Aug. 29, 2019 -
Charming Charlie IP goes on the auction block
The retailer's assets include customer databases for 7 million loyalty members, 6.8 million opt-in email addresses and 3 million physical addresses.
By Ben Unglesbee • Aug. 28, 2019