Marketing: Page 126


  • Charming Charlie IP sold for $1.1M in bankruptcy

    The asset sale to a company owned by the retailer's founder comes after the liquidation of brick-and-mortar operations in Chapter 11.

    By Sept. 16, 2019
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    Agency Within
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    Steve Madden’s DTC sneaker line Greats tries on Facebook AR ads

    The "This is an Ad" campaign leans into transparency and includes spots on Instagram and OTT media.

    By Robert Williams • Sept. 16, 2019
  • Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
  • American Eagle pilots TikTok’s new in-feed video ads for back-to-school

    The campaign, which is part of a collaboration with rapper Lil Wayne, is the first time the video-sharing app is driving users to an external site.

    By Robert Williams • Sept. 13, 2019
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    Cara Salpini/Retail Dive
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    Gap Inc. taps global franchises to expand Athleta, Janie & Jack

    The retailer is wasting little time in jump-starting growth as it prepares to let go of its best-performing Old Navy brand.

    By Sept. 13, 2019
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    Retrieved from Neiman Marcus on September 13, 2019
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    Column

    Retail Therapy: Neiman Marcus' new arrivals, frankly, miss the mark

    For a retailer that's not in the best financial health, we're not sure a $7,000 hot dog couch is the path to success.

    By Sept. 13, 2019
  • Madewell releases Dickies collection for women, expands men's for fall

    Owner J. Crew has been furiously working to grow the brand, opening stores as it closes namesake locations and shrinks its own operations. 

    By Sept. 13, 2019
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    Instagram
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    Facebook pilots 2 ad features to streamline social commerce

    The social giant's announcement comes at a time when billions of dollars are lost due friction in online checkout processes.

    By Robert Williams • Sept. 12, 2019
  • At long last, evolution at Victoria's Secret?

    As L Brands executives try to reinvigorate the brand, they also wouldn't rule out a spinoff of better-performing Bath & Body Works.

    By Sept. 11, 2019
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    Cara Salpini/Retail Dive
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    Finding the next unicorn: An investor's look at the DTC landscape

    There's no formula for making the right investment, but a large market size and a brand with competitive advantages helps.

    By Sept. 11, 2019
  • J.C. Penney eyes outerwear with apparel line, concept shops

    The struggling retailer is trying to get a slice of the category and likely hoping to avoid getting left behind, as it was with the women's activewear shift. 

    By Sept. 10, 2019
  • YouCam targets New York Fashion Week fans with Instagram selfie contest

    The app has augmented reality filters, artificial intelligence effects and editing tools for pictures. 

    By Robert Williams • Sept. 10, 2019
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    Wikimedia Commons
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    Millennials, Gen X are the most activist shoppers

    Consumers pay attention to companies' environmental, ethical or charitable records, and not just during controversies, according to a study. 

    By Sept. 10, 2019
  • Target taking free loyalty program nationwide

    The mass merchant said 2 million customers have signed up for Target Circle in pilot cities since 2018. 

    By Sept. 9, 2019
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    Puma
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    Puma’s AR web app promotes new NYC flagship store

    Customers can scan QR codes on signs and shoe tags to view branded content featuring the feline mascot.

    By Robert Williams • Sept. 9, 2019
  • Column

    Retail Therapy: Cheetos 'Flaming Haute' bid to take on NYFW

    The snack brand is hosting its first runway show to coincide with the New York fashion event.

    By Sept. 6, 2019
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    Courtesy of Saks Fifth Avenue
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    Jewelry 'Vault' opens at Saks 5th Avenue flagship

    HBC continues to lavish resources on its upscale U.S. department store's Manhattan flagship, but it may turn out to be ill-timed.

    By Sept. 6, 2019
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    Danielle Ternes/Retail Dive
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    Deep Dive

    Game-changers: Have women reshaped the sportswear market?

    Brands in the space are jumping at the chance to provide female customers with as much performance-based casualwear as they will buy.

    By Sept. 3, 2019
  • Build-A-Bear leans on 2K Walmart stores for annual teddy bear event

    The toy company has turned to the retail giant and other partners as it pares back mall-based operations due to declining traffic.

    By Sept. 3, 2019
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    Danielle Ternes/Retail Dive
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    Deep Dive

    Is Under Armour's focus on performance wear losing it the game?

    While the rest of the industry is focused on athleisure as a lifestyle, Under Armour has reaffirmed its dedication to performance wear.

    By Sept. 3, 2019
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    Danielle Ternes/Retail Dive
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    Deep Dive

    'Behind closed doors': The friction between the Nike brand and its corporate culture

    The brand has identified women as one of "four epic growth opportunities" at the same time that it has faced public scrutiny over how it treats women.

    By Sept. 3, 2019
  • DTC marketers see higher engagement for ads on mobile than desktop

    Direct-to-consumer marketing campaigns are experiencing 25% more clicks and a 35% increase in conversions year over year, according to a new study.

    By Robert Williams • Aug. 30, 2019
  • Ralph Lauren serves TikTok’s first sports tie-in

    The luxury brand created a dedicated digital campaign to coincide with the 2019 U.S. Open tennis tournament.

    By Robert Williams • Aug. 30, 2019
  • Column

    Retail Therapy: The fast-fashion retailer that may not last 'Forever'

    Forever 21 is reportedly considering bankruptcy, and we're not sure its latest collections will make matters any better.

    By Aug. 30, 2019
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    Kendall Davis/Retail Dive
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    Podcast

    The Backroom: What happened with Nordstrom's Anniversary Sale?

    Last month, the retailer's annual event encountered some hiccups. On this episode of The Backroom with Retail Dive, our team talks about how it unfolded.

    By Liza Casabona • Aug. 29, 2019
  • Charming Charlie IP goes on the auction block

    The retailer's assets include customer databases for 7 million loyalty members, 6.8 million opt-in email addresses and 3 million physical addresses.

    By Aug. 28, 2019