T.J. Maxx gamifies pop-up experiences via Instagram

Consumers can guess the total cost of the products on display in several installations curated by influencers for a chance to win prizes.

By Erica Sweeney • March 6, 2019

ModCloth debuts celeb-studded campaign for International Women's Day

"Against the Current" stars singer Halsey and several actresses, and includes a TV ad buy, out-of-home takeovers and mini documentaries.

By Erica Sweeney • March 6, 2019

Explore the Trendline➔

The latest in experiential retail

From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

By Retail Dive staff

Digitally native brands on the power of brick and mortar

Founders and CEOs at digital-first businesses at Shoptalk predict their business models will need to move beyond early strategies like social media marketing to preserve customer relationships.

By Cara Salpini • March 6, 2019

The shift to community-driven marketing

Retailers at 2019's Shoptalk conference discussed new marketing tactics which focus less on the transaction amount and more on building a brand community.

By Cara Salpini • March 5, 2019

How three ecommerce brands grow revenue by marketing all year round

Black Friday and Cyber Monday should not be the end-all-be-all for your business. Learn how 3 brands maintain momentum year-round.

March 5, 2019

Retail jumps to biggest buyer of mobile ads in second half of 2018

Retailers spent more on mobile advertising than the media, finance and automotive industries, a study by Smaato found.

By Robert Williams • March 4, 2019

Retail Therapy: Add this to the list of reasons millennials can't buy houses

Footwear retailer Saucony's latest drop feeds consumers' avocado obsession.

By Caroline Jansen • March 1, 2019

Tommy Hilfiger designs Instagram Stories templates ahead of Paris Fashion Week

Unfold's 16 million app users can upload photos and videos into designs inspired by the new TommyXZendaya collection.

By Robert Williams • Feb. 28, 2019

Shoptalk 2019: IBM helps retailers deliver happiness. Again and again.

The 4 P's of marketing are being eclipsed by the most complicated P of all: people.

Feb. 27, 2019

Foot Locker throws $12M into kids apparel startup

Rockets of Awesome will open shop-in-shops within Kids Foot Locker stores and sell on its website. It's the retailer's second investment in a children's startup this year.

By Cara Salpini • Feb. 26, 2019

Nike celebrates female athletes with Serena Williams-led spot

Debuting during the Oscars, the 90-second "Dream Crazier" video has already notched nearly 6 million views on YouTube and 28.5 million on Twitter.

By Erica Sweeney • Feb. 26, 2019

What's behind the rise in retailer loyalty program revamps?

Companies from Nordstrom to J. Crew have invested in loyalty programs. Some removed barriers, others added them, but the changes all said something about the strategy.

By Cara Salpini • Feb. 26, 2019

Specialty craft retailer finds a solution in true integration

Arts & crafts retail chain finds new ways to engage consumers.

By John Puterbaugh, Ph. D., Executive Director, Digital Business Development, Quad • Feb. 26, 2019

Target tries on inclusive lingerie lines

The mass merchant's private label portfolio is adding three brands focused on comfort, price and inclusive sizing.

By Corinne Ruff • Feb. 25, 2019

Anthropologie to launch plus sizes

The new line, "APlus," will be sold online and in some stores, as are its petite sizes.

By Daphne Howland • Updated Feb. 26, 2019

Walmart launches baby line with Kristen Bell, Dax Shepard

The natural products are priced to be accessible and could challenge Target and Brandless.

By Daphne Howland • Feb. 25, 2019

Sears unveils new Craftsman line

When the retailer unloaded its iconic tool brand two years ago, it was widely seen as a sign of its desperation.

By Daphne Howland • Feb. 22, 2019

Pinterest unexpectedly files for IPO, seeks $12B market value

A successful IPO is likely to be followed by investments in building out the platform's offerings for marketers. 

By Robert Williams • Feb. 22, 2019

Amazon Prime members more likely to sign up for subscriptions

Memberships hold a lot of appeal to a diverse group of consumers, with store signups proving to be the most popular, according to a report by AlixPartners.

By Daphne Howland • Feb. 22, 2019

Retail Therapy: The collection that's Supremely ridiculous

Nothing says "hypebeast" quite like a porcelain figurine of a half-naked baby cupid.

By Caroline Jansen • Feb. 22, 2019

Walmart pilots Garnier's virtual hair-coloring tech in stores

The tool uses 3D technology to help shoppers "try on" products for a personalized shopping experience. 

By Dan O'Shea • Feb. 21, 2019

Purple rolls out adjustable pillow

The move points to a larger trend among direct-to-consumer brands in the space expanding their product offerings and their branding propositions.

By Caroline Jansen • Feb. 21, 2019

Neiman Marcus embarks on a quest for travel customers

Between March and May, "The Art of Travel" campaign will offer accessories, beauty items and apparel. 

By Corinne Ruff • Feb. 21, 2019

ThirdLove expands to 78 sizes

The upstart intimates brand is working toward its mission to "help all women feel valued" by offering inclusive sizing options.

By Corinne Ruff • Feb. 20, 2019

Samsung set to open 3 experiential stores

As the mobile phone market languishes, the Apple rival may be looking to boost excitement around its technology products.

By Dan O'Shea • Feb. 19, 2019