American Eagle hands creative control to Gen Zers for spring campaign

Cast members were discovered on social media and then photographed themselves in a series of self-portraits using iPhones and disposable cameras.

By Erica Sweeney • Jan. 28, 2019

Virtual reality for retail, marketing could hit $1.8B in 2022

According to a PYMNTS.com report, VR remains in early phases but related revenue could explode over the next few years.

By Dan O'Shea • Jan. 28, 2019

Explore the Trendline➔

Gen Z and millennials

If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

By Retail Dive staff

MLB subs Nike for Under Armour

The licensing agreement was originally awarded to Under Armour in 2016. 

By Daphne Howland • Jan. 28, 2019

WSJ: Amazon ramps up push for companies to develop exclusive brands for its platform

Creating brands internally reportedly proved too time-intensive and costly for the e-commerce giant.

By Peter Adams • Jan. 25, 2019

Puma steps up social justice mission with Meek Mill

The athletics brand will be the exclusive brand partner of REFORM Alliance, an organization backed by Mill, Jay-Z and the CEO of Kraft Group, among others, focused on criminal justice system reforms.

By Corinne Ruff • Jan. 25, 2019

Retail Therapy: Viktor & Rolf's latest collection is everyone's 2019 mood

The show featured gowns with bold statements. Our favorites? "I'm not shy I just don't like you" and "Sorry I'm late I didn't want to come."

By Caroline Jansen • Jan. 25, 2019

Walmart-owned Eloquii partners with lingerie brand Cosabella

The limited-time collection follows up on other high-profile collaborations with designer Jason Wu and lifestyle brand Draper James.

By Corinne Ruff • Jan. 23, 2019

Almost half of Amazon advertisers spend more than $40K per month, study finds

Fifty-seven percent of brands that sell on Amazon are advertising on the site, with most focused on attracting new customers. 

By Erica Sweeney • Jan. 23, 2019

H&M, Lyft give rides to customers recycling old clothes

The initiative is for a limited time and only in New York City, but could have long-term benefits for the fast-fashion retailer.

By Daphne Howland • Jan. 23, 2019

Lowe's inks multi-year NFL partnership as it kicks off refresh campaign

The retailer signs on as the first official home improvement retail sponsor of the league in a decade as it pushes new creative work and a tagline.

By Peter Adams • Jan. 22, 2019

Retail Therapy: 2 isn't always better than 1 when it comes to fashion

In an attempt to solve a problem no one has, this brand released a pair of jeans that combines two styles in one.

By Caroline Jansen • Jan. 18, 2019

Target private label baby brand expands into essentials

The mass merchant is taking steps to freshen up some of its brands in a cohort of private labels that has rolled out over the last 18 months.

By Corinne Ruff • Jan. 17, 2019

Patagonia doubles down on sustainability

At NRF's Big Show, CEO Rose Marcario discussed efforts to make the supply chain carbon neutral by 2025, and why taking a stand doesn't hurt business.

By Cara Salpini • Jan. 16, 2019

Walgreens testing in-store coolers with IoT ad displays

The retailer takes a closer look at a technology that would allow targeted advertising for customers picking up refrigerated goods.

By Dan O'Shea • Jan. 14, 2019

Columbia Sportswear, other brands chime in on government shutdown in new messaging

The outdoor apparel and gear brand as well as competitors REI and The North Face are taking a stance on the impact of the shutdown on national parks.

By Erica Sweeney • Jan. 14, 2019

'The right decisions are never tough decisions:' Retail execs on taking a stand

Best Buy, Dick's Sporting Goods and Levi Strauss provided examples at NRF 2019 of how to lead with conscience. 

By Cara Salpini • Jan. 14, 2019

Report: Amazon offers influencers commissions up to 10%

The e-tail giant is reportedly expanding its influencer marketing program, which includes running Instagram ads to target creators.

By Erica Sweeney • Jan. 11, 2019

Retail Therapy: The Court rules in favor of this fashion statement

Thanks to Banana Republic, we can all feel a bit more "notorious."

By Caroline Jansen • Jan. 11, 2019

WeWork debuts temporary shoppable London office

With this January pop-up, the co-working space continues to dip its toes deeper into the retail pool.

By Corinne Ruff • Jan. 10, 2019

Nike stretches into Lululemon's space with 1st yoga line

Promoted by a host of professional athletes, Nike is pitching its first yoga-specific line as a compliment to other workouts.

By Cara Salpini • Jan. 10, 2019

5 trends that will define retail marketing in 2019

From loyalty programs to bolder ad campaigns, here's what's in store for the coming year and what it means for retailers.

By Cara Salpini • Jan. 9, 2019

Amazon uses customer data to send free samples

The e-commerce giant's programs are poised to help grow its increasingly important advertising business.

By Daphne Howland • Jan. 9, 2019

L'Oréal, Olay's tech gurus provide a peek into beauty's future at CES

The head of L'Oréal's tech incubator and Olay's principal scientist demoed at the show new products driven by data, science and the demand for better personalization.

By Peter Adams • Jan. 9, 2019

Walmart hypes curbside pickup in Hollywood cars commercial

Screened during the Golden Globes Sunday night, the TV spot launches a cross-platform campaign promoting the retailer's expanding e-commerce business and free curbside pickup.

By Kristine Sherred • Jan. 9, 2019

Sephora brushes up loyalty perks, again

Rather than the major upheaval many loyalty programs have seen this year, Sephora has used two separate updates to add fresh rewards to its own.

By Cara Salpini • Jan. 3, 2019