Marketing: Page 124


  • Three people in bed with eye masks on surrounded by audio equipment.
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    Courtesy of Purple
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    Purple rolls out adjustable pillow

    The move points to a larger trend among direct-to-consumer brands in the space expanding their product offerings and their branding propositions.

    By Feb. 21, 2019
  • Neiman Marcus embarks on a quest for travel customers

    Between March and May, "The Art of Travel" campaign will offer accessories, beauty items and apparel. 

    By Feb. 21, 2019
  • Trendline

    Gen Z and millennials

    If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

    By Retail Dive staff
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    ThirdLove
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    ThirdLove expands to 78 sizes

    The upstart intimates brand is working toward its mission to "help all women feel valued" by offering inclusive sizing options.

    By Feb. 20, 2019
  • Samsung set to open 3 experiential stores

    As the mobile phone market languishes, the Apple rival may be looking to boost excitement around its technology products.

    By Feb. 19, 2019
  • Column

    Retail Therapy: These pants try to clear things up

    Ksenia Schnaider and Asos opt for more transparency — and effectively defeat the purpose of pants — with these latest styles.

    By Feb. 15, 2019
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    Getty Images
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    Opinion

    The evolution of the 'quick trip to the store'

    Brick-and-mortar brands would be wise to bring the convenience of online shopping to their physical stores, writes Adobe's Michael Klein.

    By Michael Klein • Feb. 14, 2019
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    Richard Cadan for FAO Schwarz
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    FAO Schwarz inks deals to grow beyond toys

    As Toys R Us tries to return to a market devastated by its bankruptcy, the iconic New York City retailer is in expansion mode.

    By Feb. 14, 2019
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    Helzberg
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    Helzberg Diamonds debuts in-store AR feature

    The augmented reality started in mobile apps, but the tech is now showing up in-store as the jewelry retailer creates a virtual ring try-on capability.

    By Feb. 13, 2019
  • Deep Dive

    Payless, Gymboree and the road to Chapter 22

    Both retailers exited bankruptcy successfully once, now they're back in financial trouble two years later. What happened?​

    By Feb. 13, 2019
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    Revtown
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    Nordstrom revs up denim assortment

    This is one of the first physical locations for Revtown, an online jeans brand founded last year by several former Under Armour executives.

    By Feb. 13, 2019
  • Clinique debuts skincare pop-up in SoHo

    The store concept is centered around customization, with shoppers allowed to blend their own moisturizers, and is the brand's first standalone location.

    By Feb. 11, 2019
  • Column

    Retail Therapy: 5 ways to try too hard this Valentine's Day

    Nothing quite says romance like the rug form of Colonel Sanders sprawled flat across the floor.

    By Feb. 8, 2019
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    Flight Club
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    Foot Locker injects $100M into sneaker company GOAT Group

    The play comes just a month after the footwear retailer invested $3 million in kids shoe startup Super Heroic.

    By Feb. 7, 2019
  • New Neiman Marcus execs to focus on customer experience

    Innovation has slipped from the upscale department store's grasp as it operates under crushing debt.

    By Feb. 6, 2019
  • Visual search seen as more trustworthy than other online content, study finds

    More than 85% of respondents placed more importance on visual information over text when shopping online for clothing or furniture.

    By Erica Sweeney • Feb. 5, 2019
  • Target expands pilot of new loyalty tier

    The retailer needs a way to retain customers without its REDcard, gather their data and keep them away from Amazon.

    By Feb. 5, 2019
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    Flamingo
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    Target stocks women's body care brand Flamingo

    The brand is following the lead of parent Harry's, which has been sold through the mass merchant since 2016.

    By Feb. 4, 2019
  • Aerie brings on Busy Philipps, Jameela Jamil for 'real' campaign

    The celebs and activists will appear in unretouched images and videos for the brand.

    By Erica Sweeney • Feb. 4, 2019
  • Lancô​me partners with Alibaba on AR game

    The French beauty company released an augmented reality app in celebration of the Chinese New Year.

    By Feb. 1, 2019
  • Column

    Retail Therapy: Lunar New Year breaks the piggy bank

    What better way to celebrate the Chinese New Year than by spending $480 on a pig-shaped keychain?

    By Feb. 1, 2019
  • Puma unveils a self-lacing shoe

    The announcement comes two weeks after Nike revealed similar technology. 

    By Feb. 1, 2019
  • Drugstores dig into dental care

    CVS and Walgreens have both forged collaborations in the space in hopes that consumers will bite.

    By Jan. 31, 2019
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    Neiman Marcus
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    Neiman Marcus calls on BLVD for beauty touch-up

    The upgrades are only at some locations, which will feature the luxury beauty brand's salon, nail and brow services, among others.

    By Jan. 31, 2019
  • Kohl's to bring Weight Watchers studio to Chicago store

    The move follows the retailer's efforts to shrink store footprints with space yielded to Amazon and grocer Aldi.

    By Jan. 30, 2019
  • Contentsquare raises $60M to fuel user analytics

    The company is preparing for another round of expansion after its latest influx of cash.

    By Jan. 29, 2019