Why New Balance pivoted from video to playables to break into new markets

The 113-year-old company ignored "tried-and-true" mobile advertising formats like video to make a bigger bet on gamification.

By Peter Adams • June 12, 2019

Birchbox campaign positions brand for inclusive self-care push

The DTC beauty company is encouraging consumers to take time for themselves through a new global marketing effort.

By Dianna Christe • June 12, 2019

Explore the Trendline➔

How retailers are thinking about in-store experience

Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

By Retail Dive staff

Rihanna's Fenty to pop up at The Webster in SoHo

The superstar's inclusive approach is a fresh luxury take and one that has pushed rivals to innovate.

By Daphne Howland • June 12, 2019

Will the once marvelous department store ever come back?

Many of the innovations fueling retail's most successful startups were standard amenities at department stores nearly a century ago.

By Daphne Howland • June 12, 2019

Amazon launches credit account with Prime-member perks

Cardholders will be able to make purchases on Amazon.com up to their credit limit, as well as receive free access to credit guidance and tools.

By Tatiana Walk-Morris • June 11, 2019

Report: Snapchat debuts in-app stores for some influencers

Meanwhile, Levi's is using the social app to sell Pride-themed pins and patches that users can access by scanning Snapcodes.

By Robert Williams • June 11, 2019

Poshmark expands into home

The new category marks the online social commerce platform's first venture into inventory offerings outside of fashion and beauty.

By Caroline Jansen • June 11, 2019

Retail Therapy: Target packs the essentials for summer

The retailer is selling an insulated fanny pack, which is perfect for keeping that rosé or craft beer ice cold at the beach this season.

By Caroline Jansen • June 7, 2019

Why the ads retailers don't send are just as important as the ads they do

Suppressing selected customers from media activation is not a lofty ask. It's a strategy that retailers should employ more often, writes Signal's Jason Ankeny.

By Jason Ankeny • June 6, 2019

Instagram now lets brands boost organic posts as ads

Instead of reaching followers of a single influencer through paying for their posts, the new branded content ads can be targeted to a wider group.

By Robert Williams • June 5, 2019

Gen Z opts for personalized, interactive content over privacy

While 38% prefer ads to be targeted around their browsing history, a recent study found the cohort is less worried about how brands use their data.

By Robert Williams • June 5, 2019

DTC brands increase marketing budgets 'dramatically' compared to traditional retailers

Digital upstarts have different priorities than incumbents, however, putting programmatic TV near the top of their lists, according to a new report.

By Dianna Christe • June 4, 2019

5 ways to personalize your marketing (and make more money)

Create amazing customer experiences and grow your business with these personalization strategies.

June 4, 2019

Foursquare buys location-tracking firm Placed from Snap

The deal could amplify efforts to help mobile marketers track foot traffic to retail locations.

By Robert Williams • June 3, 2019

Klarna’s new app lets users shop at any store, pay later

The tech allows users to pay down purchases in four installments with no interest at a time when millennials are shying away from credit cards. 

By Tatiana Walk-Morris • May 31, 2019

Retail Therapy: Ikea cashes in on iconic TV show sets

In its latest ad campaign, the Swedish furniture retailer looks to "Stranger Things," "Friends" and "The Simpsons" for inspiration.

By Caroline Jansen • May 31, 2019

65% of shoppers prioritize deals, exclusive offers on retail apps

However, retailers should avoid engaging in price wars to compete with online giants like Amazon or Overstock, according to a recent Clutch study.

By Robert Williams • May 30, 2019

Birchbox grows assortment at Walgreens, rebrands grooming line

BirchboxMan will now be Birchbox Grooming, a move geared toward encouraging inclusivity in the beauty space.

By Cara Salpini • May 30, 2019

Lacoste spins French Open into shoppable TV moments

During the broadcast, viewers will see an alert that indicates when they can scan the TV with a smartphone to begin browsing Novak Djokovic's collection.

By Robert Williams • May 30, 2019

30 minutes with FabFitFun's co-founder

With a recent infusion of $80 million and over one million members, the subscription box service kicked the year off well. Executives may have a solution to keep boxes fresh.

By Cara Salpini • May 30, 2019

Instagram Shopping used by 39% of UK Gen Zers

The Facebook-owned platform has the power to drive impulse purchases among younger consumer groups, GlobalData found.

By Robert Williams • May 28, 2019

WSJ: Target eyes ad firm acquisition

The deal, for WPP's Triad unit, could strengthen Target's in-house ad sales expertise amid a mounting battle for digital dollars with Amazon and Walmart.

By Peter Adams • May 28, 2019

Retail Therapy: Wrangler puts 'Old Town Road' on full display

The jeans company tapped rap/country crossover artist Lil Nas X for a mobile campaign that encourages consumers to scan their "booty."

By Caroline Jansen • May 24, 2019

Nike’s new product drop has ‘Fortnite’ characters sporting signature kicks

Limited-edition skins for the massively popular online game wear digital variants of Jordan Brand's Air Force 1s.  

By Peter Adams • May 23, 2019

Top 5 women's underwear brands losing market share

However, American Eagle-owned Aerie has doubled its growth between 2013 and 2018, according to a Coresight Research report. 

By Kaarin Moore • May 23, 2019