Marketing: Page 124


  • Target takes on Amazon with enhanced holiday fulfillment

    This season, the mass merchant is spending nearly $50 million more in payroll to bulk up customer service and is adding special loyalty perks.

    By Oct. 24, 2019
  • A customer walks through an aisle of artificial Christmas trees in a Walmart store.
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    Courtesy of Walmart
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    Walmart kicks off holiday discount festivities early

    The retail giant is touting its discounts across gifting categories and an expanded suite of customer services as it goes to war with Amazon.

    By Oct. 24, 2019
  • Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
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    Retrieved from Amazon on October 09, 2018
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    Deep Dive

    Can Amazon ever compete on quality?

    The e-commerce giant stakes its value proposition on a "price, selection, convenience" trifecta. But as its Marketplace grows, it's not always clear where "quality" fits in.

    By Oct. 24, 2019
  • United Colors of Benetton tests a US comeback

    The Italian apparel company is poised to open a pop-up location in California as it considers a relaunch of its permanent stores. 

    By Oct. 23, 2019
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    REI
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    In fifth year of #OptOutside, REI urges members to 'opt to act'

    "It's our biggest megaphone," Chief Customer Officer Ben Steele said of the event, which this year includes nationwide cleanup sites.

    By Oct. 23, 2019
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    Retrieved from Ebay on October 21, 2019
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    EBay expands ‘holiday creep’ campaign with Twitter jargon jar

    The online marketplace will donate $1 to charity every time a brand uses a holiday buzzword on the social media platform.

    By Robert Williams • Oct. 21, 2019
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    Whole Foods
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    Amazon ranks 3rd among the most valuable brands on Earth

    Sportswear players, fast-fashion retailers and luxury brands also held some of the top spots among Interbrand's global rankings.

    By Oct. 18, 2019
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    Retrieved from Neiman Marcus on October 18, 2019
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    Column

    Retail Therapy: Neiman Marcus brings the holiday cheer

    The retailer released its annual gift guide and it includes everything from a champagne vending machine to a $70,000 dog house.

    By Oct. 18, 2019
  • Macy's revamps menswear department at Herald Square

    The approach, which includes space for a rotating curation of brands every few weeks, will be expanded to the department store's other flagships as well.

    By Oct. 18, 2019
  • Accenture: More consumers willing to share data when there's transparency

    However, more than 75% of consumers said they are uncomfortable with data collection through microphones or voice assistants.

    By Robert Williams • Oct. 17, 2019
  • Store concept b8ta expands into fashion, lifestyle

    A year after Macy's investment, the "retail as a service" platform is moving into apparel at a location dubbed "Forum" in Los Angeles.

    By Oct. 17, 2019
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    Courtesy of Savage x Fenty
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    Lady Gaga, Rihanna and the Kardashians: The rise of celebrity retailers

    While businesses have often seen other stores as their biggest rivals, the rich and famous are a force to be reckoned with.

    By Oct. 17, 2019
  • Victoria's Secret ushers in uncertainty amid corporate job cuts

    The brand's motives for slashing some 50 positions are unclear, following an optimistic shareholders meeting just last month.

    By Oct. 11, 2019
  • Retailers spent 6% less on holiday ads in 2018

    Social media and digital advertising took the lead in spending growth. 

    By Tatiana Walk-Morris • Oct. 11, 2019
  • Column

    Retail Therapy: Best friends on the lam edition

    If you are suspected of funneling foreign funds to politicians you are going to need some products to support those life decisions.

    By Oct. 11, 2019
  • Michael Kors doubles active users with Facebook Messenger tie-in

    The fashion brand's campaign for a new fragrance lets users enter a chance to meet model Gigi Hadid.

    By Robert Williams • Oct. 11, 2019
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    Retrieved from Target on October 08, 2018
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    Private label sales growing four times faster than national brands

    A looming recession will only fortify private labels at a time when mass merchants and grocers have upped their game, says Coresight Research.

    By Oct. 9, 2019
  • Study: Social media overtakes print for 1st time in global ad spending

    Advertisers will boost their spending on social platforms 20% to hit $84 billion this year, Zenith forecasts.

    By Robert Williams • Oct. 9, 2019
  • Deep Dive

    The department store of the 21st century isn't Macy's

    The retailer has whittled its footprint, embraced fresh concepts and unleashed a new strategy. But the magic? It's now found elsewhere.

    By Oct. 9, 2019
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    Tru Kids
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    New Toys R Us turns to Target to support online sales

    The resurrected toy retailer relaunched its website and packed it full of advice and tips for shoppers, but is leaving actual sales to the retail giant.

    By Oct. 8, 2019
  • Adidas first to sell shoes via Snapchat game

    Dick's Sporting Goods is also partnering on "Baseball's Next Level" to let gamers buy limited-edition cleats displayed in retro graphics.

    By Robert Williams • Oct. 8, 2019
  • Victoria's Secret turns to UK's Bluebella in brand refresh

    The company appears to be tweaking its sexy image to one of empowerment as it stakes its comeback in part on collaborations.

    By Oct. 7, 2019
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    Alan Payne; Edited by Brian Tucker / Retail Dive
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    Deep Dive

    Who really killed Blockbuster?

    With one store left in the world, the video rental chain's approaching extinction is a reminder of all the things that can go wrong in retail.

    By Oct. 7, 2019
  • Over half of shoppers use subscription box services

    Dollar Shave Club leads the pack as more retailers and brands introduce subscription services.

    By Tatiana Walk-Morris • Oct. 4, 2019
  • Column

    Retail Therapy: Skechers is the younger sibling that can't stop copying Nike

    The Oregon-based sportswear retailer is suing the casual footwear brand, alleging it "Skecherized" its designs.

    By Oct. 4, 2019