Marketing: Page 124
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Walmart rolls out new baby registry experience
The company is placing personalization and its mobile app at the forefront of the process.
By Caroline Jansen • April 4, 2019 -
Ascena debuts cross-brand loyalty program
Ann Taylor, LOFT, Lou & Grey, Ann Taylor Factory and LOFT Outlet are letting customers, including those without a store card, earn points across banners.
By Daphne Howland • April 4, 2019 -
Trendline
Top 5 stories from Retail Dive
Though some of the problems of the pandemic have waned, retail continues to reel from C-suite turnover, changes in ecommerce and reassessment of DEI policies.
By Retail Dive staff -
'It was embarrassing': Why Reebok's digital strategy changed
Global Head of Digital Matt Blonder took over a website that was "angry," "dark" and "hyper masculine." Now, the retailer is addressing those problems.
By Cara Salpini • April 4, 2019 -
Reebok kicks up 1st loyalty program
The athletics brand also announced a new digital strategy, which includes a complete website redesign in the next month.
By Cara Salpini • April 3, 2019 -
Staples launches brand revamp
The retailer also revealed five private labels and appears to be emphasizing its consumer-facing operations, but it has abandoned its coworking pilot.
By Daphne Howland • April 2, 2019 -
QVC plans 1st exclusive beauty brand
Carmindy Beauty will be developed with Batallure Beauty and will sell exclusively on the video commerce platform when it debuts in September.
By Cara Salpini • April 2, 2019 -
Sponsored by Selligent
Q: How can retailers make consumers love their brand? A: Marketing personalization!
There are three proven marketing personalization strategies that retailers can use when building or maintaining a brand.
By Gregg Turek • April 2, 2019 -
In-app native ads led app installs during holidays, study says
Running creative across more app publishers helped to generate 45% greater engagement and boost app installs.
By Robert Williams • April 1, 2019 -
How to tap into Gen Z’s $143B spending power by smartphone
These consumers actively use mobile devices, but don't value e-commerce as much as millennials, according to market intelligence firm Numerator.
By Lauren Manning • April 1, 2019 -
Take Care: How an indie store is merging coworking and retail
Becky Waddell launched a wellness-oriented office space inside her Washington, D.C. store and tapped into an emerging trend.
By Kaarin Moore • April 1, 2019 -
Sally Beauty brings Instagram shopping, Apple Pay to revamped mobile site
A "shop by solution" feature gets people customized recommendations based on their needs.
By Robert Williams • March 29, 2019 -
"H&M Canal City Hakata shop in Canal City Hakata East Building at Fukuoka,Japan" by Nissy-KITAQ is licensed under CC BY-SA 3.0
H&M launches branding campaign to attract talent
Retailers that prioritize the promotion of their brand as an employer may see a recruiting boost, experts say.
By Valerie Bolden-Barrett • March 28, 2019 -
Influencer marketing startup Tribe snaps up $7.5M
The self-serve marketplace that helps brands acquire content from micro-influencers is also making a move into the U.S. market.
By Corinne Ruff • March 28, 2019 -
Asos, Dunkin’ boost engagement with poll stickers on Instagram Stories ads
Early tests show that nine out of 10 campaigns using the new feature saw the number of three-second ad views rise.
By Robert Williams • March 28, 2019 -
Wayfair opens first physical store
The Natick, Massachusetts, location features virtual reality technology and complimentary design consultations.
By Corinne Ruff • Updated Aug. 26, 2019 -
Nike reports strong numbers, faces racial discrimination suit
Growth in women's is over-indexing men's, CEO Mark Parker said, but the retailer's workplace culture has once again come under scrutiny.
By Cara Salpini • March 22, 2019 -
Column
Retail Therapy: Fast-food chains serve up absurdity
Dunkin', McDonald's and Burger King attempt to feed consumers' appetites in a less traditional way.
By Caroline Jansen • March 22, 2019 -
Walmart CTO departs to lead Pinterest engineering team
The aspirational social media site is undergoing internal changes, including filing a confidential IPO with the SEC last month.
By Samantha Schwartz • March 22, 2019 -
Century 21 taps real New Yorkers in spring campaign
The iconic Manhattan retailer's messaging, awash in pastels, emphasizes the deals that fashionistas can find at its off-price stores.
By Daphne Howland • March 21, 2019 -
CNBC: Amazon suspends ads for products that don't make money
Amid a push to drive profitability for low-margin goods, the e-commerce company is reportedly pressuring brands to slash prices if they want to advertise products.
By Erica Sweeney • March 21, 2019 -
73% of online shoppers click on Amazon product ads while browsing
Nearly 90% of all consumers and 96% of Prime members are more likely to purchase from the e-commerce giant than other sites, according to a new report by Feedvisor.
By Erica Sweeney • March 20, 2019 -
Nordstrom's Trunk Club adds Your Picks basics to boxes
The styling service's move follows rival Stitch Fix's similar introduction last year of add-ons like underwear, basics and accessories.
By Daphne Howland • March 20, 2019 -
Birchbox breaks out of $10 flat rate with price hikes
The beauty subscription box service is introducing a tiered pricing structure related to its loyalty program.
By Cara Salpini • March 19, 2019 -
With private brands, Amazon plays the long game
Contrary to recent reports, competitors probably shouldn't count on the idea that the e-retailer's private and exclusive labels are struggling.
By Daphne Howland • March 19, 2019 -
Study: 93% of companies with a personalization strategy boost revenue
A brand's willingness to invest in personalization impacted its financial success in 2018, according to new research.
By Dan O'Shea • March 18, 2019