Marketing: Page 123


  • Sally Beauty launches app to showcase loyalty rewards

    The app's official launch comes as Amazon announced plans to enter the market for professional beauty products.

    By Robert Williams • June 28, 2019
  • Column

    Retail Therapy: This Heron Preston line goes straight to the dogs

    The designer teamed up with Very Important Puppies to release a NASA-inspired line designed for pets.

    By June 28, 2019
  • A woman puts clothing into an RFID self-checkout kiosk Explore the Trendline
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    Thai Liang Lim via Getty Images
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    Trendline

    How retailers are thinking about in-store experience

    Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

    By Retail Dive staff
  • Instagram to place ads within Explore

    Analysts forecast the new advertising inventory could generate $1.2 billion in revenue for the platform by 2021.

    By Robert Williams • June 27, 2019
  • Kim Kardashian to change the name of shapewear brand

    The celebrity decided to drop the original name of her product line, Kimono, after igniting backlash on social media.

    By Updated July 2, 2019
  • Target unveils tween girl private label

    The mass merchant's ongoing development of its own brands across categories should help protect its prices if tariffs drive up costs, analysts say.

    By June 26, 2019
  • Wayfair workers plan walkout over migrant camp sales

    The e-commerce furniture retailer is under fire for allegedly filling orders from border facilities, and experts say it's a brand crisis.

    By June 26, 2019
  • Walmart hit with trademark suit by airline over Jetblack name

    JetBlue has taken issue with the name of the retail giant's urban concierge membership as it expands offerings to include travel-based services.

    By June 26, 2019
  • Amazon Prime Day announced for July 15-16

    Last year's snafus might not be forgotten, but most shoppers are likely too keen on the deals to stay away, and they have 48 hours to find them.

    By June 25, 2019
  • Study: Amazon's ad revenues to grow 470% by 2023

    Machine learning will help marketers deliver highly targeted advertisements, driving annual growth by 15% over the next five years.

    By Barry Levine • June 25, 2019
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    Photo by Erik Brolin on Unsplash
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    4 grocers that are turning stores into destinations

    E-commerce sales may be growing, but the store is still the core asset for many retailers. Here's how a few are making their locations into more than just a weekly shop.

    By Krishna Thakker • June 24, 2019
  • Uniqlo launches TikTok’s 1st multimarket brand campaign

    Participants that post videos of themselves wearing the retailer's clothing could appear on store screens and on social media.

    By Robert Williams • June 24, 2019
  • Reebok stretches into maternity apparel

    A new collection features leggings and tank tops in high-stretch fabrics, as more athletics retailers try to grab a piece of the women's market.

    By June 24, 2019
  • REI sunsets catalog, introduces print magazine

    As part of the effort, the retailer plans to invest $100,000 in 10 local news organizations this year.

    By Dianna Christe • June 24, 2019
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    Retrieved from Amazon on June 21, 2019
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    Amazon reprises dorm shopping deals

    The e-commerce giant could have an advantage this year against retailers that may be forced to raise prices due to tariffs.

    By June 21, 2019
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    Chanel
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    Retail Therapy: The Chanel product that's a total slam dunk

    The French fashion house is selling a $2,300 basketball, just one of many designers rebranding everyday objects as luxury.

    By June 21, 2019
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    Lululemon
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    Lululemon shutters men's only stores

    A company spokesperson said shoppers have reacted better to the athletics retailer as "a dual-gender brand."

    By June 20, 2019
  • Hollister taps Twitch, gaming influencers for experiential event

    The teen retailer will host in-store programs to connect with a new generation of gaming fans around a "Crash Bandicoot" relaunch.

    By Robert Williams • June 20, 2019
  • MAC Cosmetics tries on YouTube’s newest AR ad formats

    In a test earlier this year, 30% of viewers virtually sampled lipstick in the platform's app, which has a "Shop" button to drive direct purchases.

    By Robert Williams • June 19, 2019
  • Deep Dive

    Are traditional wedding registries a thing of the past?

    While gift registries remain relevant, more and more couples are asking for cash to fund experiences, down payments on homes or fertility treatments.

    By June 19, 2019
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    Backstage and Story are very pretty. But, will they lure shoppers to Macy's?

    The department store employs creative means to drive foot traffic, but the draw may not be enough to pull shoppers in long-term.

    By June 18, 2019
  • Barneys New York launches summer pop-up

    Designed by Stefan Beckman, the ninth-floor installation features beach towels from the designer's exclusive collection.

    By Lisa Rowan • June 14, 2019
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    DuClaw Brewing Company
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    Column

    Retail Therapy: The gifts all dads will want to unwrap this Father's Day

    From "Dad Bod" beer to soundproof man caves, retailers came prepared to capitalize on the $16 billion spending holiday.

    By June 14, 2019
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    Whole Foods
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    Forrester: Whole Foods' customer experience gets boost from Amazon

    Customers are having better experiences now that the natural foods chain has been integrated with Amazon's leading digital offerings. 

    By Barry Levine • June 13, 2019
  • Why New Balance pivoted from video to playables to break into new markets

    The 113-year-old company ignored "tried-and-true" mobile advertising formats like video to make a bigger bet on gamification.

    By Peter Adams • June 12, 2019
  • Birchbox campaign positions brand for inclusive self-care push

    The DTC beauty company is encouraging consumers to take time for themselves through a new global marketing effort.

    By Dianna Christe • June 12, 2019