Marketing: Page 123
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Google dives deeper into visual search with shoppable ads in Images
The search giant's new features make its platform more directly competitive with Pinterest.
By Robert Williams • March 7, 2019 -
Bonobos debuts women's collection, male allyship campaign
"The whole concept of male allyship is sort of the next phase in this fight toward gender equality," CEO Micky Onvural said.
By Corinne Ruff • March 7, 2019 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Sponsored by Selligent
The case for personalization
Consumer personalization is evolving rapidly. It’s imperative marketers meet these consumer demands.
March 7, 2019 -
AmazonFresh to feature sponsored products on website
The content, which will appear to U.S. shoppers where the service is available, will create a way for food brands to stand out.
By Lauren Manning • March 6, 2019 -
T.J. Maxx gamifies pop-up experiences via Instagram
Consumers can guess the total cost of the products on display in several installations curated by influencers for a chance to win prizes.
By Erica Sweeney • March 6, 2019 -
ModCloth debuts celeb-studded campaign for International Women's Day
"Against the Current" stars singer Halsey and several actresses, and includes a TV ad buy, out-of-home takeovers and mini documentaries.
By Erica Sweeney • March 6, 2019 -
Digitally native brands on the power of brick and mortar
Founders and CEOs at digital-first businesses at Shoptalk predict their business models will need to move beyond early strategies like social media marketing to preserve customer relationships.
By Cara Salpini • March 6, 2019 -
The shift to community-driven marketing
Retailers at 2019's Shoptalk conference discussed new marketing tactics which focus less on the transaction amount and more on building a brand community.
By Cara Salpini • March 5, 2019 -
Sponsored by Klaviyo
How three ecommerce brands grow revenue by marketing all year round
Black Friday and Cyber Monday should not be the end-all-be-all for your business. Learn how 3 brands maintain momentum year-round.
March 5, 2019 -
Retail jumps to biggest buyer of mobile ads in second half of 2018
Retailers spent more on mobile advertising than the media, finance and automotive industries, a study by Smaato found.
By Robert Williams • March 4, 2019 -
Column
Retail Therapy: Add this to the list of reasons millennials can't buy houses
Footwear retailer Saucony's latest drop feeds consumers' avocado obsession.
By Caroline Jansen • March 1, 2019 -
Tommy Hilfiger designs Instagram Stories templates ahead of Paris Fashion Week
Unfold's 16 million app users can upload photos and videos into designs inspired by the new TommyXZendaya collection.
By Robert Williams • Feb. 28, 2019 -
Sponsored by IBM
Shoptalk 2019: IBM helps retailers deliver happiness. Again and again.
The 4 P's of marketing are being eclipsed by the most complicated P of all: people.
Feb. 27, 2019 -
Foot Locker throws $12M into kids apparel startup
Rockets of Awesome will open shop-in-shops within Kids Foot Locker stores and sell on its website. It's the retailer's second investment in a children's startup this year.
By Cara Salpini • Feb. 26, 2019 -
Nike celebrates female athletes with Serena Williams-led spot
Debuting during the Oscars, the 90-second "Dream Crazier" video has already notched nearly 6 million views on YouTube and 28.5 million on Twitter.
By Erica Sweeney • Feb. 26, 2019 -
Deep Dive
What's behind the rise in retailer loyalty program revamps?
Companies from Nordstrom to J. Crew have invested in loyalty programs. Some removed barriers, others added them, but the changes all said something about the strategy.
By Cara Salpini • Feb. 26, 2019 -
Sponsored by Quad
Specialty craft retailer finds a solution in true integration
Arts & crafts retail chain finds new ways to engage consumers.
By John Puterbaugh, Ph. D., Executive Director, Digital Business Development, Quad • Feb. 26, 2019 -
Target tries on inclusive lingerie lines
The mass merchant's private label portfolio is adding three brands focused on comfort, price and inclusive sizing.
By Corinne Ruff • Feb. 25, 2019 -
Anthropologie to launch plus sizes
The new line, "APlus," will be sold online and in some stores, as are its petite sizes.
By Daphne Howland • Updated Feb. 26, 2019 -
Walmart launches baby line with Kristen Bell, Dax Shepard
The natural products are priced to be accessible and could challenge Target and Brandless.
By Daphne Howland • Feb. 25, 2019 -
Sears unveils new Craftsman line
When the retailer unloaded its iconic tool brand two years ago, it was widely seen as a sign of its desperation.
By Daphne Howland • Feb. 22, 2019 -
Pinterest unexpectedly files for IPO, seeks $12B market value
A successful IPO is likely to be followed by investments in building out the platform's offerings for marketers.
By Robert Williams • Feb. 22, 2019 -
Amazon Prime members more likely to sign up for subscriptions
Memberships hold a lot of appeal to a diverse group of consumers, with store signups proving to be the most popular, according to a report by AlixPartners.
By Daphne Howland • Feb. 22, 2019 -
Column
Retail Therapy: The collection that's Supremely ridiculous
Nothing says "hypebeast" quite like a porcelain figurine of a half-naked baby cupid.
By Caroline Jansen • Feb. 22, 2019 -
Walmart pilots Garnier's virtual hair-coloring tech in stores
The tool uses 3D technology to help shoppers "try on" products for a personalized shopping experience.
By Dan O'Shea • Feb. 21, 2019