It's been another weird week in retail. Goop released one of its most on-brand products yet, Anthropologie went all-in on ridiculousness, and Snoop Dogg and Beyond Meat lit up a new Dunkin' campaign.
This, and more, in this week's retail therapy.
Goop's newest candle cashes in on womanhood
Gwyneth Paltrow and her lifestyle-commerce brand Goop have made a name over the years for pushing the boundaries and ruffling some feathers. And the brand's latest home item is no exception.
Goop is selling a candle with, er, a very unique scent. The product, which "smells like my vagina," according to the description, is made with geranium, citrusy bergamot, cedar, Damask rose and ambrette seed.
But the gift of filling your home with this one-of-a-kind scent doesn't come cheap. The 10.5 oz candle will set consumers back $75. We know what you're thinking: "Who would spend that much for a vagina-scented candle?" The answer is a lot of people. The very on-brand candle must have delighted the hearts of Goop followers everywhere because the product has since sold out.
Knowing Gwyneth, though, we can't imagine this is the last product of that nature for Goop. The founder of the lifestyle brand has been very vocal over the years in speaking about her own body. Paltrow in the past revealed she had experimented with vagina steaming, which raised some eyebrows. And a poster for her new Netflix show "The Goop Lab," which debuts on Jan. 24, had people thinking of one thing.
Though a $75 candle feels a bit extreme, we can't help but applaud her efforts in normalizing discussions around the human body.
Anthropologie's latest crop of absurd products
Last year, people criticized, and blatantly mocked, Anthropologie for trying to sell consumers a bundle of sticks for $42.
Luckily for us though, the brand is back with even more nonsense. For $19.95, consumers can purchase their very own medium-sized bundle of wheat. How "Little House on the Prairie" of them. But for users who crave even more of those golden stalks, they can upgrade to a "grande," which runs for $49.95. Anthropologie really thought of every consumer when rolling out this product.
What a feeling it must be to have so much cash lying around that you have no choice but to spend nearly $50 on something readily available in nature.
But the fun doesn't stop there. Anthropologie is also selling several fake owls for you to decorate your home to perfection with. How about this furry friend who appears to have been dipped into a special white substance, but is seemingly marketed toward children?
Or perhaps this "Fauna Lune Snowy Owl Ornament" is more your style. Is it a rag with wings? Is it The Mothman? Who cares.
Have fun prancing around your whimsical palace of creepy birds and dried plants.
Snoop Dogg gets glazed with Dunkin'
The plant-based protein market has exploded in recent years, with players like Impossible Foods and Beyond Meat growing and forming partnerships with legacy restaurants and fast-food chains.
The space has even garnered attention from celebrities like Snoop Dogg, who is both an ambassador and an investor with Beyond Meat. The two have formed a partnership, which has expanded further this week with the launch of a new campaign at Dunkin' to promote the Beyond Sausage Sandwich. But in true Snoop fashion, the sandwich comes with a twist.
The Beyond D-O-Double G Sandwich features the Beyond breakfast sausage patty with egg and cheese, served on a sliced glazed doughnut.
"I got to thinking about what other Beyond Meat sandwiches we could create," Snoop said in a statement. "Being around my favorite glazed donuts got me inspired."
The campaign's launch at the start of the new year comes at a time when many consumers are taking a closer look at their food habits and looking to cut back on their meat intake.
And to coincide with the new sandwich, Dunkin' and Snoop collaborated on an online pop-up shop, which is set to debut later this month. The shop will offer apparel inspired by Snoop's outfit in the campaign's ad, like a green tracksuit with the words "Glazzzed for Days" on the back and "Glazzzzy" down the legs, in addition to a bomber jacket, sweatshirt, T-shirts and a beanie. Honestly, this is the most on-brand thing we've seen from Snoop in a while.
Baby Yoda to make debut at Build-A-Bear
When "The Mandalorian" debuted on streaming platform Disney+ in November last year, fans quickly became enamored with one character in particular — The Child, or more commonly referred to as, Baby Yoda.
But to the disappointment of many fans, the toy wasn't made available in stores ahead of the 2019 Christmas season. Instead, products were made available for preorder, with some not being promised delivery until the spring. The reason behind keeping the character so secretive ahead of the show's release, according to Paul Southern, senior vice president for licensing at Disney's Lucasfilm unit, was so that the debut of the new character could be a "special moment for fans," per a Time report.
And although companies couldn't capitalize on the viral character during the holidays, an all-important time for toy sellers, it isn't stopping them from joining in now.
Build-A-Bear CEO Sharon Price John at the ICR 2020 conference this week announced the retailer would be stocking its stores with The Child, or Baby Yoda, in the next few months, per Business Insider. The executive did not, however, disclose a specific release date or how much the product would sell for.
me when i go to build a bear for baby yoda pic.twitter.com/wKOBnRb868— amazon echo ✨ (@hotmesslex18) January 14, 2020