Hollister's Gilly Hicks makes a comeback

As Abercrombie & Fitch Co. scaled back its lingerie brand in recent years, rival American Eagle and a slew of pure-plays took on Victoria's Secret.

By Daphne Howland • July 22, 2019

Why dynamic and personalized pricing strategies haven’t taken over retail — yet

The robots are here and ready to overthrow the standardized price tag. They're just waiting for retailers to hit the start button. 

By Ben Unglesbee • July 22, 2019

Explore the Trendline➔

How retailers are thinking about in-store experience

Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

By Retail Dive staff

ThirdLove to open 1st retail store

The bra and underwear company will launch a 'fit experience' location in New York City that will be open through the end of 2019. 

By Kaarin Moore • July 19, 2019

Retail Therapy: Oscar Mayer wants you to relish its Wienermobile

The brand this week made some dreams come true by announcing the iconic hot-dog-on-wheels will be available for rent on Airbnb.

By Caroline Jansen • July 19, 2019

Nordstrom faces backlash over Anniversary Sale early access

Tiered loyalty programs have emerged as a way to meaningfully reward customers. But there's confusion about Nordy Club's perks before the highly anticipated event officially begins.

By Daphne Howland • July 18, 2019

Tru Kids, b8ta to open 2 Toys R Us stores in time for the holidays

The defunct toy retailer is making a comeback through a joint venture that will focus stores around experience and generate revenue from vendor fees.

By Ben Unglesbee • July 18, 2019

Chico's-owned Soma to sell fit tech bra through b8ta

In addition to offering its "SOMAINNOFIT" bra in the retail concept's stores, the intimates brand also announced an expanded partnership with QVC.

By Caroline Jansen • July 18, 2019

Amazon's most 'aggressive' Prime Day yet

At the midpoint of its big summer sale, the e-commerce giant is taking aim at other retailers and also Google.

By Daphne Howland • July 16, 2019

From Old Navy to Madewell: How sub-brands grow up to eat their parents

Some stores began as a way for retailers to expand their customer base. Then they took over.

By Daphne Howland • July 16, 2019

IAB: 48% of consumers shop disruptor brands

Direct-to-consumer shoppers are twice as likely as others to see DTC brands as part of their self-expression, the study found.

By Dianna Christe • July 15, 2019

Prime Day sales begin early for Alexa users

Amazon revealed that shoppers who own the smart devices have access to select sales on Saturday by asking, "Alexa, what are my deals?"

By Kaarin Moore • July 12, 2019

Retail Therapy: Starbucks serves a double shot of absurdity

The coffee chain this week rolled out the "Tie-Dye Frappuccino," because apparently it loves Instagram way more than its baristas.

By Caroline Jansen • July 12, 2019

Williams Sonoma brand chief stepping down

The leadership change comes after recent spats of slow and negative sales growth at the kitchenware and home goods brand. 

By Ben Unglesbee • July 11, 2019

Pinterest debuts fresh video tools for creators, brands

The company also added analytics tools to give brands data on lifetime views and insights into video performance.

By Robert Williams • July 11, 2019

Macy's Story goes outside with Dick's Sporting Goods

The department store partnered with the national sporting goods chain and Miracle-Gro for its latest experiential concept. 

By Kaarin Moore • July 10, 2019

Lady Gaga to debut beauty line on Prime Day

Pre-orders for Haus Laboratories begin July 15, and the brand will be sold exclusively through Amazon, the celebrity told Business of Fashion.

By Cara Salpini • July 10, 2019

Cotton Inc. debuts Amazon store curated by celebrity stylist

Featuring brands like American Apparel, J. Crew and Adidas, the Hamptons-inspired collection was put together by eight social media influencers.

By Dianna Christe • July 10, 2019

Levi's sales up 5% as DTC business posts double-digit growth

Sales are on the rise across the denim brand's business, and it plans to expand into new categories and markets while using technology to boost profits. 

By Ben Unglesbee • July 10, 2019

An inclusive customer experience for non-binary people is necessary

The total spending power of the global LGBTQ+ community is akin to the GDP of the fourth-largest country in the world, writes A.T. Kearney's Bachul Koul.

By Bachul Koul • July 10, 2019

The year of 'woke-washing': How tone-deaf activism risks eroding brands

Experts warn an uptick in socially and politically aware advertising can read more as chasing headlines than meeting real consumer demands, and it could degrade trust in the industry.

By Peter Adams • July 9, 2019

From social commerce to TikTok: The 9 most successful mobile campaigns of 2019

Mobile marketers were full of surprises in the first half of the year with efforts that scanned, scorched and sliced their way to success.

By Chantal Tode , Natalie Black (Koltun) , Chris Kelly , Kira Barrett • July 9, 2019

EBay announces summer outlet store

The marketplace promises 70% off major brands to coincide with competitor Amazon's Prime Day sales.

By Lisa Rowan • July 9, 2019

Nike scores with Women's World Cup ad, sales

The U.S. Women's National Team home jersey is now the highest selling soccer jersey, men's or women's, the retailer has ever sold online.

By Cara Salpini • July 8, 2019

Twitch readies 2-day live shopping show for Amazon Prime Day

Leading up to the event, the platform is hosting two gaming tournaments in Las Vegas and London.

By Robert Williams • July 1, 2019

Retailer loyalty programs ramp up experiential benefits

A new Gartner L2 report reveals that while most programs offer monetary rewards, driving emotional loyalty can build brand affinity.

By Lisa Rowan • July 1, 2019