Marketing: Page 122
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Take Care: How an indie store is merging coworking and retail
Becky Waddell launched a wellness-oriented office space inside her Washington, D.C. store and tapped into an emerging trend.
By Kaarin Moore • April 1, 2019 -
Sally Beauty brings Instagram shopping, Apple Pay to revamped mobile site
A "shop by solution" feature gets people customized recommendations based on their needs.
By Robert Williams • March 29, 2019 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
"H&M Canal City Hakata shop in Canal City Hakata East Building at Fukuoka,Japan" by Nissy-KITAQ is licensed under CC BY-SA 3.0
H&M launches branding campaign to attract talent
Retailers that prioritize the promotion of their brand as an employer may see a recruiting boost, experts say.
By Valerie Bolden-Barrett • March 28, 2019 -
Influencer marketing startup Tribe snaps up $7.5M
The self-serve marketplace that helps brands acquire content from micro-influencers is also making a move into the U.S. market.
By Corinne Ruff • March 28, 2019 -
Asos, Dunkin’ boost engagement with poll stickers on Instagram Stories ads
Early tests show that nine out of 10 campaigns using the new feature saw the number of three-second ad views rise.
By Robert Williams • March 28, 2019 -
Wayfair opens first physical store
The Natick, Massachusetts, location features virtual reality technology and complimentary design consultations.
By Corinne Ruff • Updated Aug. 26, 2019 -
Nike reports strong numbers, faces racial discrimination suit
Growth in women's is over-indexing men's, CEO Mark Parker said, but the retailer's workplace culture has once again come under scrutiny.
By Cara Salpini • March 22, 2019 -
Column
Retail Therapy: Fast-food chains serve up absurdity
Dunkin', McDonald's and Burger King attempt to feed consumers' appetites in a less traditional way.
By Caroline Jansen • March 22, 2019 -
Walmart CTO departs to lead Pinterest engineering team
The aspirational social media site is undergoing internal changes, including filing a confidential IPO with the SEC last month.
By Samantha Schwartz • March 22, 2019 -
Century 21 taps real New Yorkers in spring campaign
The iconic Manhattan retailer's messaging, awash in pastels, emphasizes the deals that fashionistas can find at its off-price stores.
By Daphne Howland • March 21, 2019 -
CNBC: Amazon suspends ads for products that don't make money
Amid a push to drive profitability for low-margin goods, the e-commerce company is reportedly pressuring brands to slash prices if they want to advertise products.
By Erica Sweeney • March 21, 2019 -
73% of online shoppers click on Amazon product ads while browsing
Nearly 90% of all consumers and 96% of Prime members are more likely to purchase from the e-commerce giant than other sites, according to a new report by Feedvisor.
By Erica Sweeney • March 20, 2019 -
Nordstrom's Trunk Club adds Your Picks basics to boxes
The styling service's move follows rival Stitch Fix's similar introduction last year of add-ons like underwear, basics and accessories.
By Daphne Howland • March 20, 2019 -
Birchbox breaks out of $10 flat rate with price hikes
The beauty subscription box service is introducing a tiered pricing structure related to its loyalty program.
By Cara Salpini • March 19, 2019 -
With private brands, Amazon plays the long game
Contrary to recent reports, competitors probably shouldn't count on the idea that the e-retailer's private and exclusive labels are struggling.
By Daphne Howland • March 19, 2019 -
Study: 93% of companies with a personalization strategy boost revenue
A brand's willingness to invest in personalization impacted its financial success in 2018, according to new research.
By Dan O'Shea • March 18, 2019 -
WSJ: Amazon tests private label pop-ups on product pages
The short-lived mobile experiment required shoppers to dismiss a window showing a cheaper alternative to a sponsored listing.
By Daphne Howland • March 18, 2019 -
Column
Retail Therapy: Williams-Sonoma interrupts Easter dinner plans
In an attempt to take all the sentiment out of preparing family meals, the retailer is selling a $250 complete dinner for the holiday.
By Caroline Jansen • March 15, 2019 -
Sephora launches store-branded credit card program
Cardholders will receive rewards in addition to those they already get from the retailer's popular Beauty Insider program.
By Cara Salpini • March 15, 2019 -
L’Oréal deepens personalized skincare focus with uBiome partnership
New test kits revealed at SXSW enable consumers to submit cheek-swab samples to determine their skin health and receive product recommendations.
By Natalie Black (Koltun) • March 13, 2019 -
Glamsquad to launch makeup line in April
The beauty service provider has capitalized on customer feedback to develop its own products, a strategy that began in December with a haircare line.
By Cara Salpini • March 11, 2019 -
Deep Dive
Is home goods the next retail sector ripe for disruption?
As retailers push for new technology adoption, supply chain optimization and a digital focus, the space is being redefined and rearranged.
By Caroline Jansen • March 11, 2019 -
Indochino expands on the West Coast
By the end of the year, the men's custom suit brand will have 50 showrooms across North America.
By Corinne Ruff • March 11, 2019 -
WWD: Walmart cuts a deal with men's grooming brand
Johnny's Chop Shop, which launched out of the Topshop men's department, is selling products in 3,500 Walmart stores.
By Corinne Ruff • March 8, 2019 -
Column
Retail Therapy: The brand that Ambush-ed customers with a $400 clothespin
Fashion is quickly becoming a game of reaching into the junk drawer and selling the first thing that comes out. But for several times its value, of course.
By Caroline Jansen • March 8, 2019