Marketing: Page 121


  • A'gaci to auction IP in Ch. 11

    After opting to liquidate in its second bankruptcy in less than two years, the apparel retailer is selling off its name and other brand assets.

    By , Updated Sept. 18, 2019
  • Image attribution tooltip
    Kmart
    Image attribution tooltip

    Kmart Australia deploys AR furniture demos in web-based ads

    The tech allows consumers to virtually visualize decor and furniture products available at the retailer. 

    By Peter Adams • Aug. 6, 2019
  • A woman puts clothing into an RFID self-checkout kiosk Explore the Trendline
    Image attribution tooltip
    Thai Liang Lim via Getty Images
    Image attribution tooltip
    Trendline

    How retailers are thinking about in-store experience

    Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

    By Retail Dive staff
  • Macy’s back-to-school push debuts with Snapchat shopping, TikTok challenge

    In its first campaign on the social apps, the retailer aims to appeal to mobile-savvy consumers and drum up user-generated content.

    By Robert Williams • Aug. 6, 2019
  • Image attribution tooltip
    MeUndies
    Image attribution tooltip

    The bare truth: Why MeUndies grew its sizing and style options

    Founder and CEO Jonathan Shokrian hopes to address customer feedback on fit with extended sizing and a new female-focused line.

    By Aug. 6, 2019
  • Victoria's Secret cancels its runway show

    The brand is under fire in the #MeToo era as smaller rivals take share, especially among younger shoppers.

    By Aug. 5, 2019
  • Image attribution tooltip
    Unnecessary Inventions via Instagram
    Image attribution tooltip
    Column

    Retail Therapy: Crocs gets the upper hand

    The person behind Unnecessary Inventions created a glove inspired by the foam clogs, which is simply a treat for anyone with eyes.

    By Aug. 2, 2019
  • Sponsored by flexEngage

    How GNC uses post-sale communications to drive sales, loyalty

    Learn how GNC is driving a 10x lift in sign-ups for their paid loyalty program and more revenue from auto-delivery opt-ins and personalized product recommendations.

    Aug. 2, 2019
  • Image attribution tooltip
    Retrieved from Target on August 01, 2019
    Image attribution tooltip

    Target launches 'archives' collection highlighting design partnerships

    The mass merchant is celebrating 20 years of working with famed designers to deliver its signature cheap chic offering to customers.

    By Aug. 1, 2019
  • Allyson Felix crouches down in a running position.
    Image attribution tooltip
    Courtesy of Athleta
    Image attribution tooltip

    Allyson Felix snubs Nike, signs with Athleta

    The brand's first sponsored athlete was one in a group of women who criticized Nike for its treatment of pregnant athletes.

    By July 31, 2019
  • Gap launches 'It's our denim now' campaign

    The brand is turning to its core jeans offer as it prepares to separate from the Old Navy banner that has supported it for years.

    By July 31, 2019
  • Image attribution tooltip
    Pinterest
    Image attribution tooltip

    Pinterest rolls out browsable catalogs alongside Pins

    Fresh efforts to streamline shopping on the platform come as a new report finds it's the most efficient digital channel for retail brands.

    By Barry Levine • July 31, 2019
  • Gucci hires diversity chief

    The luxury Italian label hopes to change its internal culture and global brand strategy following controversial missteps earlier this year.

    By July 31, 2019
  • Image attribution tooltip
    Kendall Davis/Retail Dive
    Image attribution tooltip
    Deep Dive

    30 minutes with the CEO of Birchbox

    Co-founder Katia Beauchamp breaks down the beauty brand's model, marketing changes and why she chose Walgreens as a partner.

    By July 30, 2019
  • Image attribution tooltip
    Contobox
    Image attribution tooltip

    Walmart, CVS pilot Contobox’s shoppable ads

    Early campaigns found that users were 4.5 times more likely to begin browsing products within the interactive ads than click through to a brand's website.

    By Natalie Black (Koltun) , Robert Williams • July 26, 2019
  • Column

    Retail Therapy: Cheez-It's bid to win the hearts of sommeliers

    The brand, known for its cheese-flavored crackers, teamed up with House Wine to unveil a product that's the best of both worlds.

    By July 26, 2019
  • ModCloth launches outlet site

    The new discount section of the apparel brand's website is meant to win new shoppers and get in on retail's main clearance period.

    By July 26, 2019
  • Image attribution tooltip
    Outdoor Voices
    Image attribution tooltip

    Outdoor Voices issues magazine as part of new storytelling platform

    The activewear brand is focusing on enjoying outdoor activity in an effort to differentiate itself from competitors embracing performance.

    By Barry Levine • July 25, 2019
  • Image attribution tooltip
    Sephora
    Image attribution tooltip

    Sephora reveals the Next Big Thing

    New end caps will feature up-and-coming makeup brands, and should be fully rolled out by the holidays.

    By July 25, 2019
  • Study: Mobile web usage overtakes time spent on Facebook by 3%

    Mobile app usage has become more fragmented as consumers spend more time on YouTube, Gmail and Instagram.

    By Robert Williams • July 24, 2019
  • Gap store in San Francisco, Flood Building.
    Image attribution tooltip
    Daphne Howland/Retail Dive
    Image attribution tooltip

    Gap Inc. 'Bright Rewards' members spend more, more often

    The loyalty program allows customers to earn and use rewards across all the company's brands.

    By July 22, 2019
  • Image attribution tooltip
    Whole Foods
    Image attribution tooltip

    Prime Day boosted store traffic for Amazon and rivals alike

    According to Placer.ai, the event didn't just buoy e-commerce sales — it also led to increases in foot traffic at Whole Foods, Walmart, Target and Best Buy.

    By July 22, 2019
  • Hollister's Gilly Hicks makes a comeback

    As Abercrombie & Fitch Co. scaled back its lingerie brand in recent years, rival American Eagle and a slew of pure-plays took on Victoria's Secret.

    By July 22, 2019
  • Deep Dive

    Why dynamic and personalized pricing strategies haven’t taken over retail — yet

    The robots are here and ready to overthrow the standardized price tag. They're just waiting for retailers to hit the start button. 

    By July 22, 2019
  • ThirdLove to open 1st retail store

    The bra and underwear company will launch a 'fit experience' location in New York City that will be open through the end of 2019. 

    By July 19, 2019
  • Column

    Retail Therapy: Oscar Mayer wants you to relish its Wienermobile

    The brand this week made some dreams come true by announcing the iconic hot-dog-on-wheels will be available for rent on Airbnb.

    By July 19, 2019