From coworking spaces to backyards: The next generation of showrooming

Digitally native brands like Outer and Burrow are exploring alternative ways to give consumers the opportunity to see their products in real life.

By Caroline Jansen • Aug. 26, 2019

Nordstrom launches online curation of sustainable goods

The department store joins many others in touting higher environmental and social standards, but analysts warn such efforts must be genuine.

By Daphne Howland • Aug. 26, 2019

Explore the Trendline➔

How retailers are thinking about in-store experience

Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

By Retail Dive staff

Retail Therapy: 8 terrible pumpkin spice products consumers will buy anyway

From Spam to Dunkin lip balm, the flavor has infiltrated every aspect of daily life.

By Caroline Jansen • Aug. 23, 2019

Lowe's taps YouTube DIYer for video series on NFL-themed home makeovers

A campaign debuting ahead of the league's 100th season promotes the more than 10,000 licensed products available at the home improvement retailer.

By Dianna Christe • Aug. 21, 2019

Hero Cosmetics doubles down on TikTok

The brand said TikTok videos in a recent campaign were seven times more cost-effective than Instagram Stories.

By Robert Williams • Aug. 20, 2019

Walmart cooks up ‘shoppable recipes’ with BuzzFeed’s Tasty videos

An iOS app integration lets video viewers add entire ingredients lists to the mass merchant's online cart with one click.

By Robert Williams • Aug. 20, 2019

Walmart's marketing chief to depart after a year on the job

The retail giant also announced the creation of a new retail marketing team focused on store initiatives, merchandising and e-commerce.

By Ben Unglesbee • Aug. 20, 2019

Retail Therapy: Amazon's not so 'Marvelous' gas deal

Los Angeles commuters can blame Jeff Bezos for making matters worse for the already traffic-ridden city.

By Caroline Jansen • Aug. 16, 2019

J.C. Penney sued by Zumba over marketing campaign

The fitness company took issue with the retailer's use of the slogan "From A to Zumba" to sell fitness apparel. 

By Ben Unglesbee • Aug. 16, 2019

Ulta highlights DTC brands with Sparked platform

Sephora recently launched a similar in-store merchandising initiative for makeup brands as both retailers bank on digital natives to drive traffic.

By Cara Salpini • Aug. 14, 2019

Kohl's to partner with emerging brands

"Curated by Kohl's" will rotate quarterly, with items sold in various departments, and a collaboration with Facebook is coming next spring.

By Daphne Howland • Aug. 13, 2019

Allbirds steps outside the shoe market

With its socks launch the direct-to-consumer brand follows a familiar expansion trajectory into an adjacent category.

By Cara Salpini • Aug. 13, 2019

Target expands Levi's offering with Red Tab items

The back-pocket trademark has been a sign of authenticity for decades, and signals the mass merchant's confidence in attracting high-spending customers.

By Daphne Howland • Aug. 12, 2019

The North Face plans to refresh 'majority' of fleet by 2024

A new SoHo location is the first step of the brand's revamped retail strategy, which is centered around stronger connections with customers.

By Cara Salpini • Aug. 12, 2019

Foot Locker drops throwback Nike swoosh merch

The duo's collaboration taps sports and music stars to capture sneakerhead sales and highlight the history of Nike's iconic logo.

By Dianna Christe • Aug. 12, 2019

Retail Therapy: Busch submits its bid to be the drink of fall

The beer brand reignited its #BuschLatte campaign with the launch of a limited edition beer and a nostalgic advertisement.

By Caroline Jansen • Aug. 9, 2019

Puma puts geotargeted ads on taxis

The campaign centers around the grand opening of the brand's flagship store on Fifth Avenue in New York City. 

By Barry Levine • Aug. 8, 2019

Is your team exhausted by brute force marketing? Save them with these 5 steps

Are you sacrificing your team to brute force marketing? Here’s how to stop: Fix your process.

By Pete Deubler, Executive Director of Business Process Strategy, Quad • Aug. 8, 2019

A'gaci to auction IP in Ch. 11

After opting to liquidate in its second bankruptcy in less than two years, the apparel retailer is selling off its name and other brand assets.

By Caroline Jansen , Ben Unglesbee • Updated Sept. 18, 2019

Kmart Australia deploys AR furniture demos in web-based ads

The tech allows consumers to virtually visualize decor and furniture products available at the retailer. 

By Peter Adams • Aug. 6, 2019

Macy’s back-to-school push debuts with Snapchat shopping, TikTok challenge

In its first campaign on the social apps, the retailer aims to appeal to mobile-savvy consumers and drum up user-generated content.

By Robert Williams • Aug. 6, 2019

The bare truth: Why MeUndies grew its sizing and style options

Founder and CEO Jonathan Shokrian hopes to address customer feedback on fit with extended sizing and a new female-focused line.

By Cara Salpini • Aug. 6, 2019

Victoria's Secret cancels its runway show

The brand is under fire in the #MeToo era as smaller rivals take share, especially among younger shoppers.

By Daphne Howland • Aug. 5, 2019

Retail Therapy: Crocs gets the upper hand

The person behind Unnecessary Inventions created a glove inspired by the foam clogs, which is simply a treat for anyone with eyes.

By Caroline Jansen • Aug. 2, 2019

How GNC uses post-sale communications to drive sales, loyalty

Learn how GNC is driving a 10x lift in sign-ups for their paid loyalty program and more revenue from auto-delivery opt-ins and personalized product recommendations.

Aug. 2, 2019