Target, Walmart envision radically different futures for their growing media businesses

The big-box rivals both made their NewFronts debuts this week, but their pitches to advertisers largely reinforced the divide in their audiences and brand positioning.

By Peter Adams • May 3, 2019

Pokémon Pass app trades virtual rewards for Target visits

Players who visit select stores can scan a QR code with their smartphone to claim in-game creatures.

By Robert Williams • May 2, 2019

Explore the Trendline➔

Gen Z and millennials

If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

By Retail Dive staff

It’s about trust: Why Google, Instagram and Facebook want you to smile for the camera

Retailers and brands should be using pictures to capture sales and increase conversion, writes Performics' Burcu Agma.

By Burcu Agma • May 2, 2019

Foot Locker, Champion team up for esports apparel, in-store competition and streaming

Five esports teams will compete in a tournament on May 18 that will be broadcast on Twitch.

By Barry Levine • May 2, 2019

Thinx now sold at b8ta stores

In an exclusive shared with Retail Dive, the period underwear brand's CEO called brick and mortar "critical" to expanding sales.

By Daphne Howland • May 1, 2019

A brush with change: 4 CEOs restyling beauty and personal care

What do Madison Reed, Glamsquad, Function of Beauty and Native have in common? They're all digital natives successfully operating in a crowded space.

By Cara Salpini • May 1, 2019

Shopify adds Facebook dynamic ads, Snapchat Story Ads

Merchants now have a broader selection of marketing tools to reach consumers who have shifted their viewing habits to social media.

By Laura Klepacki • April 30, 2019

Study: Instagram sponsored posts surge 150%

Walmart, Target, Nike, Sephora and Amazon rounded out the top brands mentioned in #ad-tagged posts.

By Robert Williams • April 30, 2019

Fabletics opens NYC pop-up

Last summer, Kate Hudson's activewear brand announced a massive brick-and-mortar expansion as physical stores boost sales online and off.

By Daphne Howland • April 29, 2019

Retail Therapy: Steve Madden's sky high plan to keep the '90s alive

In a totally unsolicited move, the brand is releasing an exclusive collection of the iconic "Slinky" platform sandals at Urban Outfitters.

By Caroline Jansen • April 26, 2019

Down to Shop bets on custom video to sell products

The new shopping app invites customers to purchase while watching comedic videos about a daily featured product.

By Lisa Rowan • April 25, 2019

Lululemon wants to double men's and digital by 2023

The athletics retailer is also launching its own footwear, placing it in tighter competition with rivals Nike and Under Armour.

By Caroline Jansen • April 25, 2019

'Meet PillPack': Amazon rolls out Rx delivery direct marketing

The campaign provides a peek behind the curtain of the famously secretive e-commerce giant, which has edged into healthcare in recent years.

By Rebecca Pifer • April 24, 2019

H&M expands product transparency for online apparel

Several sustainability and ethics watchers give the fast-fashion retailer props for its efforts, but also say it should go further.

By Daphne Howland • April 24, 2019

Private labels outpacing national brands

Store brands are grabbing market share from established players, but some categories are easier to conquer than others.

By Daphne Howland • April 23, 2019

Tillys levels up esports push with in-store AR competition

Students from 1,200 high schools can win prizes by competing in an immersive mobile game at the retailer's locations.

By Robert Williams • April 23, 2019

Adidas, Donald Glover drop short films for new shoe deal

The actor also used Apple's AirDrop feature to give away pairs of the new sneakers to Coachella attendees.

By Robert Williams • April 22, 2019

Target unveils green, affordable household product brand

"Everspring" takes a note from startup Brandless for affordable goods, and furthers the retailer's private label efforts.

By Daphne Howland • April 22, 2019

For the birds: This DTC brand is flying high on sustainable wings

Allbirds co-founder Tim Brown runs a business built on environmentally friendly materials, but he says it's really all about great shoes.

By Cara Salpini • April 22, 2019

Will sustainability change the retail landscape?

From climate change to denim manufacturing, we take a look into just a few of the challenges retailers face — and how they're responding.

By Cara Salpini • April 22, 2019

Clouds on the horizon: What climate change means for retail

From supply chains to marketing, weather-related changes have impacted how retailers do business.

By Daphne Howland , Cara Salpini , Kaarin Moore , Caroline Jansen • April 22, 2019

Does Ikea's 1st urban location take a page from the DTC playbook?

The retailer this week unveiled a small-format store, which provides design consultations to Manhattan's urbanites.

By Caroline Jansen • April 18, 2019

Can chatbots charm consumers?

Years after the technology looked like the next big thing in customer engagement, retailers and brands still need to be careful how it is employed.

By Dan O'Shea • April 17, 2019

Study: Mobile games better for brand safety than social media

They're also more effective at driving purchases, with 25% of respondents saying they bought a product after seeing an in-game ad.

By Robert Williams • April 16, 2019

H&M is ready for Gen Z

The fast-fashion retailer’s latest moves seem tailor-made for a cohort that wants companies to align with its values. 

By Daphne Howland • April 16, 2019